2018-060 Luxury Lounger Fee WP 2018Date: May 18, 2018 Report No. 2018-060
INFORMAL STAFF REPORT TO MAYOR AND CITY COUNCIL
SUBJECT: Establish a fee for the rental of new luxury loungers (Exhibit 1) at Water Works Park to begin
this summer season.
BACKGROUND: Water Works Park currently has ten cabanas that are rented out during the summer to patrons.
Each cabana can accommodate up to eight people. Four luxury lounger shade structures that can
accommodate two people were recently purchased to provide additional shaded seating options.
The rental of luxury loungers is not included in the current 2017-18 Parks and Recreation Fee
Schedule (Exhibit 2) which was adopted on September 19, 2017.
According to the CITY CODE OF ORDINANCES (Exhibit 3), Subpart A, Chapter 22 – Parks
and Recreation, Article II, Sec. 22-28 – Facility and program fees:
(a) The department of parks and recreation shall charge and collect the fees for the use of buildings and facilities and for recreational programs, services, and merchandise offered by
the department in the amounts established in a "Schedule of Fees"* adopted from time to
time by ordinance of the city council.
(b) The director of the department may set, charge and collect fees for classes, trips, equipment,
merchandise, police or supervisory services, and other programs, services, events and merchandise provided or offered by the department where no fee is established in the
"Schedule of Fees"*. The fee or charge shall be based on the costs of providing the event,
service, equipment or goods.
(Code 1966 § 15-3.1; Ord. No. 91-055, § I, 4-2-91; Ord. No. 93-206, § I, 11-2-93; Ord. No. 99-
311, § 1, 9-7-99; Ord. No. 2003-267, § 1, 9-2-03; Ord. No. 2004-262, § 1, 9-21-04; Ord. No. 2005-015, § 1, 1-18-05; Ord. No. 2009-224, § 1, 9-22-09)
*Note— Said "Schedule of Fees" is not set out herein but is available for inspection in the
offices of the city.
In addition, PROS Consulting has recently completed an assessment of the Aquatic Center’s
operations (Exhibit 4). It includes an analysis and inventory of the current aquatics facilities’ operational and financial models. The assessment also reviewed current and anticipated supply and demand for aquatic facilities and programming.
The assessment provides “next” practices and implementation strategies to achieve strategic
objectives. This assessment was presented to City Council and the Denton ISD Board of Trustees during a joint meeting held on May 7, 2018. As part of the study, an Implementation Plan (Exhibit 4) was drafted. One of the goals of the plan is to increase the cost recovery of the
Aquatic Division. Objective 2.4, page 6, calls for “premium revenue generating services at
Date: May 18, 2018 Report No. 2018-060
Water Works Park” and includes a recommendation to purchase luxury loungers in order to help
achieve this objective.
Rental timeframes for both the cabanas and luxury loungers have been scheduled for use as
follows:
Monday-Thursday 11a-3p and 3p-7p
Friday-Saturday 11a-3p and 3p-7p
Sunday 12p-4p and 4p-7p
CONCLUSION
Based on the current city ordinance and the recommendation made by PROS Consulting the
Director of Parks and Recreation would like to establish the following fees for luxury loungers:
3-Hour Rental Monday – Thursday $30 resident/$35 non-resident
1-Extra Hour Monday – Thursday $10
3 -Hour Rental Friday – Sunday $40 resident/$45 non-resident
1-Extra Hour Friday – Sunday $15
Water Park Season Pass Holders receive $5 off total fee for luxury lounger rental
Based on the above fee structure and an average sale price of $35 per rental, it is conservatively projected to generate $700 per luxury lounger. Cost to purchase the lounger was $590 per unit.
It is unknown how long these assets will last, but staff is projecting 3 years. With this
anticipated life span, each lounger could gross $2,100 over three years with a profit of
approximately $1,510 each.
It would be the intention of this fee to be included in the proposed Parks and Recreation Fees
presented to City Council during the upcoming budget process.
ATTACHMENT(S):
Exhibit 1: Photo of luxury lounger Exhibit 2: 2017-18 Parks and Recreation Fees (September 19, 2017)
Exhibit 3: Code of Ordinances
Exhibit 4: PROS Consulting Aquatics Assessment Implementation Plan (April 2018)
STAFF CONTACT: Laura Behrens
Assistant Director of Parks and Recreation
Laura.Behrens@cityofdenton.com
LUXURY LOUNGER
1
Exhibit A
PARKS AND RECREATION FEES
General Fund Only Effective October 1, 2017
General
Special Event Application Fee $30 per application
Vendor Permit – Nonprofit $15
Vendor Permit- For profit $25
Rec Pass (Resident/Nonresident)
Individual ages 8 and up $10/$15
Replacement $2/$2
Facility Rentals
Recreation Centers
Building Attendant $14 per hour for rentals scheduled after operating hours
Security Deposit $100 to reserve rental date
Security Fee $20 per hour based on attendance
Gym space
Full gym $65 per hour
Half gym $35 per hour
Nonresident fee is $5.00 per reservation Small meeting rooms $25 (per hour) at MLK
Ammons A
Ammons B
Nonresident fee is $5.00 per reservation
Denia
Room A
Room C
Nonresident fee is $5.00 per reservation
North Lakes
Room A
Nonresident fee is $5.00 per reservation
Senior Center
Conference Room
Craft Room
Nonresident fee is $5.00 per reservation
Large meeting rooms $30 (per hour)
2
Denia
Room B
Nonresident fee is $5.00 per reservation
North Lakes
Room B
Nonresident fee is $5.00 per reservation
Senior Center
Room 143
Room 144
Room 145
Nonresident fee is $5.00 per reservation Multipurpose rooms $20 (per hour) MLK Jr.
Kitchen
Craft Room
Game Room
Nonresident fee is $5.00 per reservation American Legion Hall
Main Room
Annex
Nonresident fee is $5.00 per reservation Senior Center
Kitchen
Nonresident fee is $5.00 per reservation Multipurpose rooms $40 (per hour) Senior Center
Multipurpose room (half)
Nonresident fee is $5.00 per reservation
Multipurpose rooms $80(per hour) Nonresident fee is $5.00 per reservation
Senior Center
Multipurpose room (whole)
Nonresident fee is $5.00 per reservation
Civic Center
Rotunda $100 per hour, maximum of 600 attendees
Meeting Room 1 $65 per hour
Meeting Room 2 $45 per hour
Kitchen $25 per hour
Outside Plaza $25 per hour
Security Deposit $200 to reserve rental date
Refundable Damage Deposit $800
Building Attendant $14 per hour based on attendance
Cleaning Fee $400 per rotunda rental
Nonresident fee is $5.00 per reservation
3
Security Fee $20 per hour based on attendance
Depending on the rental additional fees may apply: vendor permit, special event Application fee.
Pavilion and Stage
Small $10 per hour
Large $15 per hour
CH Collins Stage at Fred Moore Park $15 (per hour)
Nonresident fee is $5.00 per reservation
Neighborhood Park Rental
Fred Moore Park $65 per hour
Regional Park Rental
North Lakes Park $75 per hour
South Lakes Park $75 per hour
Quakertown North $200 per hour
Quakertown South $200 per hour
Nonresident fee is $5.00 per reservation Athletic Sport Complex
Denia Softball $1,300 for a two day tournament (must meet specific field requirements)
North Lakes $1,300 for a two day tournament (must meet specific field requirements)
Nonresident fee is $5.00 per reservation
Athletic Fields
Unlighted $15 per hour
Lighted $25 per hour
Nonresident fee is $5.00 per reservation Goldfield Tennis Center
Tennis Tournament $5 per court, per hour, 8 hour minimum
Nonresident fee is $5.00 per reservation
Goldfield Tennis Center
Unlighted Court $2 per individual, per hour
Lighted Court $4 per individual, per hour
Nonresident fee is $1.00 per reservation
Tennis Passes
Goldfield Tennis Center (Resident/Nonresident)
Individual Annual Pass $70 each Youth Sports (Resident/Nonresident)
Impact $15/$20
4
Select Impact $25/$30 Aquatic Daily Admissions Water Works Park (Resident/Nonresident)
Under 48” $13/$15
Over 48” $17/$19
Non-Swimmer $5/$7
Children 2 and under are free
Natatorium: (Resident/Nonresident)
Ages 3-15 $3/$4
Ages 16 + $4/$5
Children 2 and under are free Civic Center Pool: (Resident/Nonresident)
Under 18 $3/$3
Over 18 $4/$4
Aquatic Passes Water Works Park (Resident/Nonresident)
Individual Season Pass $75/$80
Individual Monthly Pass $30/$35
Natatorium: (Resident/Nonresident)
Individual Monthly Pass $20/$25
Individual Three Month Pass $45/$50
Individual Annual Pass $120/$125
Individual Punch Pass for 10 visits age 16+ $30/$35
Individual Punch Pass for 10 visits ages 3-15 $25/$30
Fitness Passholder One Month Pass (30 days) $10/$15
Fitness Passholder Three Month Pass (90 days) $25/$30
Fitness Passholder Annual Pass (365 days) $75/$80
Civic Center Pool: (Resident/Nonresident)
Individual Season Pass $40/$45
All Access Pass: Water Works, Civic Center Pool and Natatorium)
Individual annual pass $150/$155
Aquatic Rentals Water Works Park
2-Hour Rental (1-400 guests) $1,250.00 Extra hour $500
2 -Hour Rental (401-600 guests) $1,400 Extra hour $525
2 -Hour Rental (601-800 guests) $1,600 Extra hour $5504
2 -Hour Rental (801-1200 guests) $1,800 Extra hour $575
2 -Hour Rental (1201-1600 guests) $2,000 Extra hour $600
Nonresident fee is $5.00 per reservation
5
Water Works Park Cabanas
3-Hour Rental Monday – Thursday $60/$65
1-Extra Hour Monday – Thursday $20
3 -Hour Rental Friday – Sunday $75/$80
1-Extra Hour Friday – Sunday $25
Nonresident fee is $5.00 per reservation Water Works Park Pavilion Corporate pavilion $150 per hour Party pavilion $75 per hour
Nonresident fee is $5.00 per reservation Natatorium
2-Hour Rental (under 100 guests) $250 Extra hour $100
2 -Hour Rental (100-199 guests) $350 Extra hour $125
2 -Hour Rental (200-299 guests) $450Extra hour $150
2 -Hour Rental (300-400 guests) $550 Extra hour $175
Nonresident fee is $5.00 per reservation
Civic Center Pool
2-Hour Rental (1-100 guests) $225 Extra hour $100
2 -Hour Rental (101-200 guests) $325 Extra hour $125
2 -Hour Rental (201-300 guests) $425 Extra hour $150
2 -Hour Rental (301-400 guests) $525 Extra hour $175
Nonresident fee is $5.00 per reservation
Cemetery
I00F
Full Coffin $900
Infant Coffin $375
Cremains $150
Burial Permit $75
Stone Permit $75
Oakwood
Full Coffin $525
Infant Coffin $375
Burial Permit $50
Stone Permit $50
6
Parks and Recreation offer a variety of discounts and promotions throughout the year for patrons visiting the Natatorium, Water Works Park, and Ci vic Center Pool. Staff proposes to continue
providing the following discounts, specifically for the 2017 season.
Water Works Park Pass Discounts: (Resident/Nonresident)
Discounted Water Works park passes can be purchased during preseason when purchased by May 20, 2018.
(Resident/Nonresident)
Purchase 1-3 season passes $65 each/ $70 each
Purchase 4+ season passes $55 each / $60 each
Discounted Water Works park passes can be purch ased during the season when purchasing four
or more.
(Resident/Nonresident)
Purchase 4+ season passes $65 each / $70 each
Purchase 4+ monthly passes $25 each / $30 each
Pass Perks per Season Pass Holder at Water Works Park
Two 50 percent off daily admission coupons for friends and family
$30 off a birthday party package of choice
10 percent off concessions and gift shop purchases
$10 off total cabana rental
Natatorium Pass Discounts: (Resident/Nonresident) (Resident/Nonresident) Purchase 4+ monthly passes $15 each / $20 each
Purchase 4+ three month passes $37.50 each / $42.50 each
Purchase 4+ annual passes $90 each / $95 each
Pass Perks per Pass Holder at Natatorium
One free daily admission coupon for friends and family 7
Group Sales
Water Works Park
10-29 people, $3 off per admission
30-99 people, $4 off per admission
100+ people, $5 off per admission
City of Denton Parks and Recreation camps $4.00 per admission
Natatorium
7
10-19 people, $0.50 off per admission
20+ people, $1 off per admission
City of Denton Parks and Recreation camps $0.75 per admission
Civic Center Pool Pass Discounts: (Resident/Nonresident) (Resident/Nonresident)
Purchase 4+ season passes $35 each / $40 each
Promotions
Water Works Park “Flashback Fun” post wave pool opening, Monday-Friday, 4-7 p.m. 2016 season daily admission rates: (Resident/Nonresident)
(Resident/Nonresident)
Under 48” $7/ $9
Over 48” $11/$13
On-going coupon, $2 off daily admission (cannot be used with any other discounts)
Mobile marketing, $1 hot dogs, 50 percent off concessions items and 50 percent off
daily admission
On-duty aquatics staff incentive, 30 percent off concessions
Natatorium
“Family Fun Night” Fridays, 4-7 p.m. Buy one get one daily admission (BOGO)
Civic Center Pool
Father’s Day, fathers get in free with a paid admission
July 4, $1 admission Marketing and Customer Service
200 Water Works Park daily admission passes
Employee Wellness Incentive
City employee wellness benefit, $50 All-Access Annual Pass to Water Works Park,
Natatorium, and Civic Center Pool for each immediate family member
Denton ISD wellness benefit, $90 per employee for Annual Individual Natatorium Pass
Sec. 22-28. - Facility and program fees.
(a) The department of parks and recreation shall charge and collect the fees for the use of buildings
and facilities and for recreational programs, services, and merchandise offered by the department in
the amounts established in a "Schedule of Fees"* adopted from time to time by ordinance of the city
council.
(b) The director of the department may set, charge and collect fees for classes, trips, equipment,
merchandise, police or supervisory services, and other programs, services, events and merchandise
provided or offered by the department where no fee is established in the "Schedule of Fees"*. The
fee or charge shall be based on the costs of providing the event, service, equipment or goods.
(Code 1966 § 15-3.1; Ord. No. 91-055, § I, 4-2-91; Ord. No. 93-206, § I, 11-2-93; Ord. No. 99-311, § 1, 9-7-99; Ord. No. 2003-267, § 1, 9-2-03; Ord. No. 2004-262, § 1, 9-21-04; Ord. No. 2005-015, § 1, 1-18-05; Ord. No. 2009-224, § 1, 9-22-09)
*Note— Said "Schedule of Fees" is not setout herein but is available for inspection in the offices
of the city.
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
1
Implementation Plan
April 2018
City of Denton
Aquatic Division
Assessment
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
2
EFFICIENCY and EFFECTIVENESS
Goal: Create an efficient and effective service delivery model of aquatics for Denton residents.
Strategy Tactics
Group
Responsible Start Date
Performance
Measure
1.1
Develop and implement a plan that
upgrades the utilization of
technology to capture and analyze
data while improving customer
service.
Evaluate the utilization of Point of
Sale scanners to enhance
customer service while more
accurately capturing data related
to visitation, in particular at
Water Works Park.
Aquatic Division
Guest Services,
City of Denton
Information
Technology, City
of Denton
Procurement,
City of Denton
Finance
September 2018 Implementation
of point of sale
scanning system
by May 2019.
Evaluate the introduction of I-
pads for staff to more efficiently
capture data for pool
maintenance and incident and
accident reporting to eliminate
the double work that comes with
capturing data on log sheets and
reports and then transferring it to
digital and electronic formats.
Aquatic Division,
City of Denton
Information
Technology, City
of Denton
Finance
September 2018 Implementation
of utilization of
I-Pads by May
2019.
Evaluate the cost benefit of
creating an interactive point of
sale system for Water Works Park
concessions – (i.e. Creation of an
App that would allow for mobile
ordering)
Aquatic Division,
City of Denton
Information
Technology, City
of Denton
Finance
September 2019 Creation and
“roll-out of” of a
mobile ordering
APP for
concessions at
Water Works
Park by May 2020
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
3
Strategy Tactics
Group
Responsible Start Date
Performance
Measure
1.2 Lifecycle replacement of the
security system at The Natatorium
Replace existing the obsolete
security system at the Natatorium
with a new, state of the art
system that to reduce incidences
of false alarms and eliminate the
labor costs associated with
responding to false alarms.
Aquatic Division,
City of Denton
Public Safety
(Police and Fire
Departments),
Finance
Department,
Procurement
September 2018 New Security
System in place
by January 2019.
Strategy Tactics
Group
Responsible Start Date
Performance
Measure
1.3 Streamline Procurement practices Engage the City of Denton’s
Procurement Division to
determine opportunities to reduce
Aquatic Division expenditures
Aquatic Division,
City of Denton
Procurement
September 2018 Identification of
opportunities
that would either
allow the Aquatic
Division to
purchase
supplies and
materials
independently or
have items
specific to
Aquatics stocked
by Procurement
at City of Denton
warehouse.
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
4
Strategy Tactics
Group
Responsible Start Date
Performance
Measure
1.4 Work Order Management Developing a Work Order
Management system for Aquatics
Maintenance that interfaces with
the city’s umbrella financial
system, the division will benefit
by being able to collect data and
develop performance measures
that chronicle, the actual unit
cost and task-time data for work
being performed
Aquatic Division,
City of Denton,
Information
Technology, and
Finance
September 2018 Implementation
of work order
management
system by May
2020.
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
5
REVENUE GENERATION
Goal: To increase the cost recovery of the Aquatic Division to 70%
Objective Tactics
Group
Responsible Start Date
Performance
Measure
2.1 Increase staff capacity to achieve
cost recovery goals
The Aquatic Division should
consider adding marketing and
administrative/financial analysis
resources - i.e. Marketing
Coordinator ($35,000-$45,000)
and Administrative
Assistant/Financial Analyst
positions ($40,000-$50,000). The
addition of these positions should
be considered within the context
of the Parks and Recreation
Department’s overall
organizational structure.
Parks and
Recreation
Department
Director, Aquatic
Division, Human
Resources,
Finance
Department
2019 Evaluation of
overall
Department
Organization
Structure as part
of Parks and
Recreation
Department
Master Plan
Update
(Completion
within one year
from start of
project)
The Parks and Recreation
Department should consider
adding the position of Revenue
Development Manager, which will
focus on the creation of earned
income.
Parks and
Recreation
Department
Director, Human
Resources,
Finance
Department,
Parks Foundation
2019 Generate
$100,000 in
earned income
and/or in-kind
services in first
year. Within
five years, the
goal of the
position would
be to generate
$250,000.
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
6
Objective Tactics
Group
Responsible Start Date
Performance
Measure
2.2 Targeting Marketing Plan
implemented by Marketing
Coordinator
Develop a target marketing
program for Water Works Park
that focuses on increased group
outings and dynamic pricing
strategies
Parks and
Recreation
Department,
Aquatic Division
January 2020 Development of
target marketing
program that
results in a 20%
increase in group
sales
Objective Tactics
Group
Responsible Start Date
Performance
Measure
2.3 Classify Programs and Services Implement the Classification of
Services Model that focuses on
cost recovery based on level of
benefit received for each core
program area
Parks and
Recreation
Department,
Aquatic Division
October 2018 Achieving of cost
recovery goals
established as
part of Aquatic
Assessment for
each core
program area
Objective Tactics
Group
Responsible Start Date
Performance
Measure
2.4 Premium revenue generating
services at Water Works Park
Evaluate the introduction of
premium services at the Water
Works Park, including cabana
services, luxury loungers and
interactive point of sale system
for concessions
Parks and
Recreation
Department,
Aquatic Division
October 2018 If feasible,
achieve a 25%
increase in
cabana services
and 10% increase
in concession
sales
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
7
Objective Tactics
Group
Responsible Start Date
Performance
Measure
2.5 Community Special Events Develop and implement three
community special events at
Water Works Park that engages
the community at-large and the
private sector
Parks and
Recreation
Department,
Aquatic Division
October 2018 Implement three
community
special events
for Summer 2019
with each
generating
$5,000 in net
profit
Objective Tactics
Group
Responsible Start Date
Performance
Measure
2.6 Pricing strategy for Denton
Independent School District
employees
Consider offering City of Denton
Employee Pricing for aquatic
programs and services to Denton
Independent School District
employees.
Parks and
Recreation
Department,
Aquatic Division,
City Council
October 2018 If implemented,
generate $25,000
in additional
revenue in Fiscal
year 2018-19
Objective Tactics
Group
Responsible Start Date
Performance
Measure
2.7 Implementation of real-time
dynamic pricing strategies
Allow Denton Aquatic Division
staff to implement dynamic
pricing strategies on an as needed
basis within the framework of the
new pricing policy.
Parks and
Recreation
Department,
Aquatic Division,
City Council
October 2018 Increase cost
recovery at WWP
by 2% annually
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
8
POLICY AND PROCEDURE
Goal: Align policy with the recommended operating models for each aquatic facility while continually seeking to manage the
facilities utilizing best practice standards and procedures.
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.1 Adopt Pricing Policy Conduct a Worksession with City
Council to discuss the
development of a pricing policy
that aligns the operating models
of the three aquatic facilities
based on the classification of
services model.
Parks and
Recreation
Department,
Aquatic Division,
City
Management,
City Council
September 2018 Development of
FY 2019-20
Aquatic Division
budget in-line
with Pricing
Policy
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.2 Maximize “new” concession stand
revenue at Water Works Park
Adopt a “No Outside Food Policy”
for Water Works Park to maximize
the return on investment of the
new concession stand
Parks and
Recreation
Department,
Aquatic Division,
City
Management,
City Council
September 2018 Achieve $400,000
in concession
revenue during
summer of 2019
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
9
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.3 Update Joint Use Agreement
between City of Denton and Denton
Independent School District
Revisit the Joint Use Agreement
between the City of Denton and
the Denton Independent School
District in an effort to better
delineate roles, responsibilities,
decision making authority and
cost sharing.
Parks and
Recreation
Department,
Aquatic Division
October 2018 Revised joint use
operating
agreement in
place by October
2019.
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.4 Improve Risk Management Update aquatic personal
protective equipment standards.
Parks and
Recreation
Department,
Aquatic Division
April 2018 Update Lifeguard
Manual by May
2018.
Develop and implement a written
non-swimmer protection policy.
Parks and
Recreation
Department,
Aquatic Division
April 2018 Update Lifeguard
Manual by May
2018.
Create written, special needs
patron safety guidelines.
Parks and
Recreation
Department,
Aquatic Division
April 2018 Update Lifeguard
Manual by May
2018.
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
10
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.5 Maximize utilization of aquatic
facilities while reducing customer
service incidents
Implement a formal allocation
policy for the utilization of the
aquatic facilities.
Parks and
Recreation
Department,
Aquatic Division
October 2019 Formal
Allocation policy
in place upon
ratification of
revised Joint Use
Agreement
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.6 Task Time Analysis Conduct a full task time analysis
of Aquatic Division full-time staff
to refine the cost allocation of
full-time wages and benefits to
the three aquatic facilities and
potentially result in further
reduction of the annual Denton
Independent School District cost
sharing payment.
Parks and
Recreation
Department,
Aquatic Division,
City Council
May 2018 Complete full
task time
analysis by April
2019
AQUATIC ASSESSSMENT – IMPLEMENTATION PLAN
11
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.7 Cost of Service Analysis Conduct a full cost of service
analysis including the cost
allocation of direct, indirect and
administrative and overhead costs
across all functional lines of
service. This analysis will more
accurately allocate costs to the
three aquatic facilities.
Parks and
Recreation
Department,
Aquatic Division,
October 2019 Fiscal Year 2020-
21 budget will
accurately
reflect cost of
service for the
Aquatic Division.
Objective Tactics
Group
Responsible Start Date
Performance
Measure
3.8 Customer Service Improvement Eliminate “Coin-for-A-Key” locker
system to improve customer
service by eliminating the
perception of putting a financial
strain on the customer by
charging small amounts for a
minor service (“nickel and
diming”)
Parks and
Recreation
Department,
Aquatic Division
October 2019 Replacement
locker system in
place by Summer
2020.