2018-151 2020 Census and Complete Count Committee UpdateDate: October, 19 2018 Report No. 2018-151
1
INFORMAL STAFF REPORT
TO MAYOR AND CITY COUNCIL
SUBJECT:
Provide an update on 2020 Census efforts, the establishment of the 2020 Complete Count
Committee (CCC).
EXECUTIVE SUMMARY:
The U.S. Census Bureau will conduct the 2020 Census on April 1, 2020. The Census Bureau has
requested support from municipalities to establish Complete Count Committees (CCC) in each
community to help promote the Census and provide targeted outreach efforts in areas that
traditionally have low response rates.
The primary goal of the CCC is to increase response rates to ensure results from the 2020 Census
accurately reflect the demographics of the community and to increase the availability of federal
and state funding provided on a per capita basis. Census data helps determine how over $600
billion in funding from the federal government will be apportioned. The Census Bureau estimates
that for every person that is underreported through the census, each state loses approximately
$1,574 per year in funding.
In preparation for the 2010 Census, the City Council passed a resolution establishing a CCC which
consisted of 37 participating organizations. CCC participants were not specified in the resolution
because engagement is intentionally dynamic based on specific events and the location of targeted
efforts. CCC organizations represented various government, business, education, faith-based, and
non-profit entities operating in the community. The 2010 CCC held a total of 42 outreach activities
between August 2009 and March 2010.
City staff discussed 2020 Census efforts, including the creation of a CCC, with the Committee on
Citizen Engagement (COCE) on June 5, 2018. During that discussion COCE members reviewed
the list of members from the 2010 CCC and gave staff feedback on additional new members that
should be considered for the 2020 CCC.
After receiving direction from the COCE, staff contacted community leaders affiliated with faith
based, government, business, and education entities to gauge their interest in participating in the
2020 CCC. To-date, 42 organizations have expressed interest in assisting with and promoting CCC
efforts. Staff has contacted 96 organizations, and will continue to add to the list based on feedback
received. The list of agencies who have currently indicated interest in supporting CCC efforts is
included as an attachment to this report.
CONSIDERATIONS:
City Council will be asked to consider adoption of a resolution establishing the 2020 CCC on
November 6. Similar to the resolution passed in 2009, the proposed resolution for the 2020 Census
Date: October, 19 2018 Report No. 2018-151
2
does not name specific organizations so the group can continue to evolve as a strategy to increase
census response rates is established.
The U.S. Census Bureau will facilitate a training on November 15 for the agencies who have
expressed an interest in participating in CCC efforts. During that training, the Census Bureau will
provide information on how the CCC can create a targeted approach to increase response rates and
will include recommendations on how to structure the group to capitalize on the strengths of each
agency.
Following establishment of the CCC, staff will provide regular updates to the COCE and in the
Friday Report regarding the City’s 2020 Census outreach strategy and upcoming events.
ATTACHMENT(S):
Attachment 1- List of Committed CCC Organizations
Attachment 2- 2020 Census Key Dates
Attachment 3- June 5 COCE AIS
STAFF CONTACT:
Juan Pagoada-Reyes
Intern, Development Services
Juan.Pagoada-Reyes@cityofdenton.com
Rachel Wood
Assistant to the City Manager
(940) 349-7718
Rachel.Wood@cityofdenton.com
Organization First Name Last NameTitle Sector Represented2020 CCC Confirmed ParticipantsDenton LULACChris IcePresidentCommunityYesDenton NAACPWillieHudspeth President CommunityYesDenton Together Coalition SherylEnglishChairCommunityYesServe DentonCarlieKubanExecutive Director CommunityYesUnited Way of Denton CountyGaryHenderson President & CEO CommunityYesChildren’s Advocacy CenterKristen HowellCEOCommunity YesGirl ScoutsDebra RolingCommunity YesHabitat for Humanity NiaSimmons Outreach Coordinator Community YesHOPE, Inc.Tyheshia ScottExecutive Director Community YesKeep Denton Beautiful, Inc.AliSilvaPresident Community Yes2020 Census Complete Count Committee Participants
Organization First Name Last NameTitle Sector Represented2020 CCC Confirmed Participants2020 Census Complete Count Committee Participants Retired and Senior Volunteer Program Diana Carona Community YesDenton Community Food Center Tom NewellChair, Board of Directors Community YesThe Arc of Denton County Bonnie Community YesCourt Appointed Special Advocates (CASA) Debbie Jensen Executive Director Community Yes Health Services of North Texas Kelcey Moore Community Yes Catholic Charities (Dallas) Betty Kay Community YesAnthropology Department Mariela Nuñez‐JanesUNT Associate Professor Education YesUNT Damian TorresDirector of Multicultural Center Education YesTWU Christopher JohnsonChief of Staff ‐ Office of the Chancellor and President Education YesNorth Central Texas College Roxanne Del RioDean, Students Affairs & Outreach Education Yes
Organization First Name Last NameTitle Sector Represented2020 CCC Confirmed Participants2020 Census Complete Count Committee Participants UNT Student Government Association Gabrielle TilleyGovernmental Affairs Director Education YesDenton Bible Pat Smith Executive Pastor Faith YesIglesia Sobre La Roca Neftali Gomez Lead Pastor Faith YesImmaculate Conception Catholic Alfonso Ramirez Deacon Faith YesChristian Campus Community Brandon Bell Campus Missionary Faith YesIslamic Society of Denton Mohammed Fuad Priest Faith YesFirst United Methodist Don Lee Lead Pastor Faith YesChurch of Jesus Christ of Latter‐day Saints (Malone St.) Abraham Benavides ElderFaithYesMorse Street Baptist LarryWillisSenior Pastor FaithPrimera Iglesia Bautista ‐Now Part of Life Fellowship Church RafaelNatividad PastorFaith
Organization First Name Last NameTitle Sector Represented2020 CCC Confirmed Participants2020 Census Complete Count Committee Participants Pleasant Grove Baptist ChurchFaithDenton Dental Mission/First Refuge MinistriesPaul JuarezExecutive Director FaithYesDenton Black Chamber of CommerceKerryGoreeChairmanGovernment/Business YesDenton County Democratic Party Sandy SwanExecutive Director Government/BusinessYesDenton County Republican Party JanieHowellChairwoman Government/Business YesDenton Hispanic Chamber of CommerceHerbMoncibais ChairmanGovernment/Business YesGreater Denton/Wise County Association of RealtorsNancyMyersAssociation Executive Government/Business YesDenton Housing Authority Kristin EnglishExec Assistant to CEO Government/Business YesDenton Police ShaneKizerGovernment/Business YesDenton Main Street AssociationGlen FarrisGovernment/Business Yes
Organization First Name Last NameTitle Sector Represented2020 CCC Confirmed Participants2020 Census Complete Count Committee Participants City of DentonChris WattsMayorGovernment/Business YesDenton Chamber of CommerceChuckCarpenter President Government/Business Yes
Attachment 2 – 2020 Census Key Dates
City of Denton
_____________________________________________________________________________________
AGENDA INFORMATION SHEET
DEPARTMENT: City Manager’s Office
CM/ DCM/ ACM: Bryan Langley
DATE: June 5, 2018
SUBJECT Receive a report, hold a discussion, and give staff direction regarding a Complete Count Committee for the 2020 Census.
BACKGROUND The 2020 Census will be conducted on April 1, 2020. In preparation for the 2020 Census, the U.S. Census Bureau has asked that municipalities begin creating Complete Count Committees (CCC). A CCC is a
community based group that helps the federal census initiative by developing ways to promote census completion, particularly in areas that have had low census response rates in the past. CCCs can be broken into subcommittees focused on different demographic groups such as community-organizations, faith-based, education, government, business, housing, and media.
The Census count helps determine how over $600 billion in funding from the federal government will be apportioned. The Census Bureau estimates that for every person that is underreported through the Census, each state loses approximately $1,574 per year in funding. The primary goal of the CCC is to increase response rates so that the 2020 Census provides an accurate reflection of our community’s demographics and to increase the availability of federal and state funding provided on a per capita basis. This is
especially important for the upcoming Census as federal funding for outreach efforts for the Census is proposed to be reduced significantly.
DISCUSSION
Prior to the 2010 Census, a CCC was formed via Council Resolution and consisted of a total of 37 members from various civic, educational, faith based, and non-profit organizations in the community (see
Exhibit 2),but the organizations were not specified in the ordinance. The 2010 CCC conducted 42 outreach events from August 2009 to March 2010 to encourage Dentonites of all backgrounds to complete their Census forms.
Below is a listing of proposed member organizations based on the 2010 CCC and additional staff recommendations. Staff is requesting feedback on the list of proposed CCC member organizations and any additional organizations that could be represented in the CCC. Staff has not reached out to the organizations yet.
City Hall 215 E. McKinney Street
Denton, Texas www.cityofdenton.com
Faith-Based Community-Based
Focus: Facilitates & coordinates census awareness activities between faith-based institutions and organizations.
Denton Bible Church
First United Methodist Church
Iglesia Sobre La Roca
Immaculate Conception Catholic Church
Morse Street Baptist Church
Pleasant Grove Baptist Church
Primera Iglesia Bautista Church
Focus: Coordinates activities of community organizations that serve the special needs of various racial, ethnic, cultural, civic, fraternal, and advocacy groups, immigrants, and people
with disabilities.
Denton LULAC
Denton NAACP
Denton Together Coalition
Serve Denton
United Way of Denton County
Government/Business Education Focus: Represents government agencies and coordinates and generates census awareness activities for all of the community and businesses
City of Denton
Denton Black Chamber of Commerce
Denton Chamber of Commerce
Denton County Democratic Party
Denton County Health Department
Denton County Republican Party
Denton Hispanic Chamber of Commerce
Denton Housing Authority
Focus: Coordinates census awareness activities among the various educational levels, and for area colleges to raise awareness among students housed on and off campus
Denton Independent School District
North Central Texas College
Texas Woman’s University
University of North Texas
Staff would recommend having flexibility to add member organizations and/or subcommittees as the process progresses as the goal is to be inclusive and reach as many populations as possible. Council may want to consider appointment of a Chair through the Resolution forming the Complete Count Committee. It is the recommendation of the Census Bureau to have a strong Chairperson appointed that can coordinate
and oversee a comprehensive outreach plan and subcommittee work.
ESTIMATED SCHEDULE OF PROJECT
June 2018 – Receive direction from Committee on Citizen Engagement
July 2018 – Contact proposed CCC member organizations and finalize list of representatives from proposed member organizations
August/September 2018 –City Council consideration of Resolution on 2020 CCC
PRIOR ACTION/REVIEW (Council, Boards, Commissions) March 23, 2018, an Informal Staff Report was provided to City Council in their Friday Report outlining the U.S. Census Bureau’s request for the establishment of a 2020 CCC.
STRATEGIC PLAN RELATIONSHIP
The City of Denton’s Strategic Plan is an action-oriented road map that will help the City achieve its vision. The foundation for the plan is the five long-term Key Focus Areas (KFA): Organizational Excellence;
Public Infrastructure; Economic Development; Safe, Livable, and Family-Friendly Community; and
Sustainability and Environmental Stewardship. While individual items may support multiple KFAs, this specific City Council agenda item contributes most directly to the following KFA and goal:
Related Key Focus Area: Organizational Excellence
Related Goal: 1.6 Collaborate with local, regional, state, and federal partners
EXHIBITS Exhibit 1- Agenda Information Sheet
Respectfully submitted: Sarah Kuechler
Director of Public Affairs Prepared by: Rachel Wood and Charlie Rosendahl Assistant to the City Manager and Management Analyst