2022-042 Community Benchmark Survey Results 2022Date: July 8, 2022 Report No. 2022-042
INFORMAL STAFF REPORT
TO MAYOR AND CITY COUNCIL
SUBJECT:
Community Benchmark Survey Results 2022
BACKGROUND:
The City of Denton regularly conducts a Community Benchmark Survey using the National
Community Survey (NCS) tool to assess residents’ opinions on different aspects of the quality of
life in Denton. The 2022 survey was mailed to 2,800 randomly selected households in Denton
from April to June 2022 with a 10% response rate. Additionally, an online open participation
survey was available for two weeks to all Denton residents where additional responses were
received. The online open participation survey data was compiled separately to ensure survey
validity but is represented in the last tabs entitled “Methods (Open Participation)” and “Open
Participation Survey Results.”
The survey captures residents’ opinions on 10 central faces of a community, including:
• Economy
• Mobility
• Community Design
• Utilities
• Safety
• Natural Environment
• Parks and Recreation
• Health and Wellness
• Education, Arts, and Culture
• Inclusivity and Engagement
Most cities of Denton’s size and complexity use community benchmark surveys in some form or
fashion. Community benchmark surveys differ from other surveys in that they are:
• Comprehensive – these surveys are not topic-specific and are designed to understand
public sentiment in many areas.
• Longitudinal – these surveys use consistency in questions to capture trends over time.
• Infrequent – Due to their scope, cities do not usually use surveys more frequently than
on an every-other-year basis.
• Comparable – many similar or identical questions are utilized by cities across the nation,
allowing for comparisons between similarly-situated cities.
Importantly, while online surveys suffer from a self-selection bias, community benchmark
surveys use random sampling to ensure statistically valid results. This is important as benchmark
surveys are often used to accurately assess the effectiveness of a local government, form the
basis of high-level goals and priorities, and impact resource allocation and funding decisions.
Date: July 8, 2022 Report No. 2022-042
Benchmark cities were selected to provide comparisons to other jurisdictions with similarly sized
populations. Benchmark data is provided ranking Denton’s results as higher, lower, or similar to
these benchmark cities, as well as Denton’s ranking and percentile within the selected
jurisdictions who have asked a similar question.
DISCUSSION:
Staff observed many areas in which residents responded favorably of the City of Denton in 2022,
mirroring and/or exceeding results from 2018 survey responses. Some areas scored lower in
2018 while remaining comparable with benchmark cities. This may be due to national or state
level issues, in addition to local. Events that may affect responses between the previous survey
collection in 2018 and the most recent include Winter Storm Uri and the associated power
outages, the COVID-19 Pandemic, rising costs of inflation, and incidences of civil unrest. While
not reflected within survey questions themselves, these events may affect responses for residents
in Denton, and may negatively impact benchmark comparisons locally and nationally, depending
on the relevance to their jurisdiction.
Notable highlights within the survey results include:
• The residents of Denton continue to appreciate the quality of life. About seven out of 10
respondents gave a positive opinion about Denton as a place to live and its overall image
or reputation. Almost 80 percent of participants said they would strongly or somewhat
recommend Denton as a place to live and that they intend to stay for the next five years.
• Participants considered the economy an area of importance. The survey findings about
the economy are favorable and in line with national benchmarks, however some aspects
seem to be below responses reported on pre-pandemic surveys.
• Denton's arts were highly praised. Respondents were very pleased with the community's
support for the arts and the opportunity to participate in cultural, artistic, and musical
events. Denton received higher ratings for these areas than national benchmarks.
• About half of respondents had a favorable opinion of the city’s retail options,
employment prospects, and economic development. Even though results in livability
categories are mainly favorable, participants’ opinions of Denton as a place to work, the
city’s general economic health, and the cost of living have significantly declined
compared to 2018 survey responses.
• Fewer than half of survey participants gave several mobility-related questions positive
ratings, which fell below those of national benchmark comparisons.
• Respondents prioritized the overall feeling of safety as an area of importance and
generally feel safe in Denton. During the day, nine out of 10 participants said they felt
secure in both their neighborhood and Denton's downtown/commercial district, and at
least 75 percent said they felt secure from violent crime as well as fire, flood, and other
natural catastrophes. The quality of services connected to safety was likewise highly
ranked in Denton, and many ratings remained consistent from prior years’ surveys.
• The majority of respondents (86 percent) rated fire services as excellent or good,
followed closely by ambulance or EMS services (83 percent) and animal control (76
percent) as well as fire prevention and education (75 percent). Almost seven out of 10
Date: July 8, 2022 Report No. 2022-042
people rated Denton's police services and emergency readiness positively. These ratings
were also in line with national benchmarks.
To assist in guiding staff and officials in resource allocation, resident ratings of services’
importance were compared to their ratings on quality of those services shared on page nine of the
attachment. The quadrants assist in clarifying community facets that were higher in importance
and higher in quality, higher in importance and lower in quality, lower in importance and higher
in quality, and lower in importance and lower in quality. NCS recommends prioritizing facets
within the lower right quadrant, of which scored higher in importance and lower in quality.
CONCLUSION:
The National Community Survey results assist in the prioritization of areas designated as
important by community members and allow council and staff to focus energy in areas of
opportunity for growth.
Departments are currently reviewing the results of the NCS results and will utilize the
information to improve services and develop work plans.
Results are now available for review and download on the City of Denton website, as well as a
link to an interactive dashboard. Staff have also planned community engagement activities
including social media promotion and Discuss Denton topics for enhanced resident feedback.
Engaging community members in deeper discussions on areas ranked most important to them,
such as utilities, natural environment, community design, and mobility assists staff in aligning
residents’, staff, and council priorities, along with staff and budget allocation.
ATTACHMENTS:
Attachment 1 – National Community Survey Report of Results 2022
STAFF CONTACT:
Jennifer Rainey, Assistant to the City Manager
940-349-8569
jennifer.rainey@cityofdenton.com
REQUESTOR:
Staff Initiated
PARTICIPATING DEPARTMENTS:
City Manager’s Office
Public Affairs
Denton, TX
The National Community Survey
Report of Results
2022
Report by:
Visit us online!
www.polco.us
About The NCS™
The National Community Survey™ (The NCS™) report is about the
“livability” of Denton. A livable community is a place that is not simply
habitable, but that is desirable. It is not only where people do live, but
where they want to live. The survey was developed by the experts from
National Research Center at Polco.
Great communities are partnerships of the government, private sector,
community-based organizations and residents, all geographically
connected. The NCS captures residents’ opinions considering ten central
facets of a community:
• Economy
• Mobility
• Community Design
• Utilities
• Safety
• Natural Environment
• Parks and Recreation
• Health and Wellness
• Education, Arts, and Culture
• Inclusivity and Engagement
The report provides the opinions of a representative sample of 267
residents of the City of Denton collected from April 19th, 2022 to June 10th,
2022. The margin of error around any reported percentage is 6% for all
respondents and the response rate for the 2022 survey was 10%. Survey
results were weighted so that the demographic profile of respondents was
representative of the demographic profile of adults in Denton.
How the results are reported
For the most part, the percentages presented in the following tabs represent the “percent positive.” Most commonly, the
percent positive is the combination of the top two most positive response options (i.e., excellent/good, very safe/somewhat safe,
etc.). On many of the questions in the survey respondents may answer “don’t know.” The proportion of respondents giving this
reply is shown in the full set of responses included in the tab “Complete data.” However, these responses have been removed
from the analyses presented in most of the tabs. In other words, the tables and graphs display the responses from respondents
who had an opinion about a specific item.
Comparisons to benchmarks
NRC’s database of comparative resident opinion is comprised of resident perspectives gathered in surveys from over 600
communities whose residents evaluated the same kinds of topics on The National Community Survey. The comparison
evaluations are from the most recent survey completed in each community in the last five years. NRC adds the latest results
quickly upon survey completion, keeping the benchmark data fresh and relevant. The communities in the database represent a
wide geographic and population range. In each tab, Denton's results are noted as being “higher” than the benchmark, “lower”
than the benchmark, or “similar” to the benchmark, meaning that the average rating given by Denton residents is statistically
similar to or different (greater or lesser) than the benchmark. Being rated as “higher” or “lower” than the benchmark means that
Denton's average rating for a particular item was more than 10 points different than the benchmark. If a rating was “much
higher” or “much lower,” then Denton's average rating was more than 20 points different when compared to the benchmark.
The survey was administered during the COVID-19 pandemic, a time of challenge for many local governments. While we provide
comparisons to national benchmarks, it is important to note that much of the benchmark data was collected prior to the
pandemic. This may impact how your City's 2022 ratings compare to other communities’ ratings from the past five years.
Trends over time
Trend data for Denton represent important comparison data and should be examined for improvements or declines*. Deviations
from stable trends over time represent opportunities for understanding how local policies, programs, or public information may
have affected residents' opinions. Changes between survey years have been noted with an arrow and the percent difference. If
the difference is greater than nine percentage points between the 2018 and 2022 surveys, the change is statistically significant.
* In 2020, The NCS survey was updated to include new and refreshed items. Consequently, some of the trends may be impacted
due to wording modifications that could have potentially altered the meaning of the item for the respondent.
1
About The NCS™The National Community Survey™ (The NCS™) report is about the“livability” of Denton. A livable community is a place that is not simplyhabitable, but that is desirable. It is not only where people do live, butwhere they want to live. The survey was developed by the experts fromNational Research Center at Polco.Great communities are partnerships of the government, private sector,community-based organizations and residents, all geographicallyconnected. The NCS captures residents’ opinions considering ten centralfacets of a community: • Economy • Mobility • Community Design • Utilities • Safety • Natural Environment • Parks and Recreation • Health and Wellness • Education, Arts, and Culture • Inclusivity and EngagementThe report provides the opinions of a representative sample of 267residents of the City of Denton collected from April 19th, 2022 to June 10th,2022. The margin of error around any reported percentage is 6% for allrespondents and the response rate for the 2022 survey was 10%. Surveyresults were weighted so that the demographic profile of respondents wasrepresentative of the demographic profile of adults in Denton.How the results are reportedFor the most part, the percentages presented in the following tabs represent the “percent positive.” Most commonly, thepercent positive is the combination of the top two most positive response options (i.e., excellent/good, very safe/somewhat safe,etc.). On many of the questions in the survey respondents may answer “don’t know.” The proportion of respondents giving thisreply is shown in the full set of responses included in the tab “Complete data.” However, these responses have been removedfrom the analyses presented in most of the tabs. In other words, the tables and graphs display the responses from respondentswho had an opinion about a specific item.Comparisons to benchmarksNRC’s database of comparative resident opinion is comprised of resident perspectives gathered in surveys from over 600communities whose residents evaluated the same kinds of topics on The National Community Survey. The comparisonevaluations are from the most recent survey completed in each community in the last five years. NRC adds the latest resultsquickly upon survey completion, keeping the benchmark data fresh and relevant. The communities in the database represent awide geographic and population range. In each tab, Denton's results are noted as being “higher” than the benchmark, “lower”than the benchmark, or “similar” to the benchmark, meaning that the average rating given by Denton residents is statisticallysimilar to or different (greater or lesser) than the benchmark. Being rated as “higher” or “lower” than the benchmark means thatDenton's average rating for a particular item was more than 10 points different than the benchmark. If a rating was “muchhigher” or “much lower,” then Denton's average rating was more than 20 points different when compared to the benchmark.The survey was administered during the COVID-19 pandemic, a time of challenge for many local governments. While we providecomparisons to national benchmarks, it is important to note that much of the benchmark data was collected prior to thepandemic. This may impact how your City's 2022 ratings compare to other communities’ ratings from the past five years.
Trends over time
Trend data for Denton represent important comparison data and should be examined for improvements or declines*. Deviations
from stable trends over time represent opportunities for understanding how local policies, programs, or public information may
have affected residents' opinions. Changes between survey years have been noted with an arrow and the percent difference. If
the difference is greater than nine percentage points between the 2018 and 2022 surveys, the change is statistically significant.
* In 2020, The NCS survey was updated to include new and refreshed items. Consequently, some of the trends may be impacted
due to wording modifications that could have potentially altered the meaning of the item for the respondent.
2
Methods
Selecting survey recipients
All households within the City of Denton were eligible to participate in the survey. A list of all households within the zip codes
serving Denton was purchased from Go-Dog Direct based on updated listings from the United States Postal Service. Since some
of the zip codes that serve the City of Denton households may also serve addresses that lie outside of the community, the exact
geographic location of each housing unit was compared to community boundaries using the most current municipal boundary
file. Addresses located outside of the City of Denton boundaries were removed from the list of potential households to survey.
Each address identified as being within city boundaries was further identified as being within one of the 4 districts. From that
list, addresses were randomly selected as survey recipients, with multi-family housing units (defined as those with a unit
number) sampled at a rate of 53 compared to single family housing units.
An individual within each household was selected using the birthday method. The birthday method selects a person within the
household by asking the “person whose birthday has most recently passed” to complete the questionnaire. The underlying
assumption in this method is that day of birth has no relationship to the way people respond to surveys. This instruction was
contained in the introduction of the survey.
Conducting the survey
The 2,800 randomly selected households received mailings beginning on April 19th, 2022 and the survey remained open for 7
weeks. The first mailing was a postcard inviting the household to participate in the survey. The next mailing contained a cover
letter with instructions, the survey questionnaire, and a postage-paid return envelope. The final mailing was a follow-up
postcard, alerting residents that data collection was coming to a close, and inviting them the take the survey if they had not
already done so. All mailings included a web link to give residents the opportunity to respond to the survey online. All follow-up
mailings asked those who had not completed the survey to do so and those who had already done so to refrain from completing
the survey again.
The survey was available in English and Spanish. All mailings contained paragraphs in both languages instructing participants on
how to complete the survey in their preferred language.
About 5% of the 2,800 mailed invitations or surveys were returned because the household address was vacant or the postal
service was unable to deliver the survey as addressed. Of the remaining 2,659 households that received the invitations to
participate, 267completed the survey, providing an overall response rate of 10%. The response rate was calculated using
AAPOR’s response rate #2* for mailed surveys of unnamed persons.
It is customary to describe the precision of estimates made from surveys by a “level of confidence” and accompanying
“confidence interval” (or margin of error). A traditional level of confidence, and the one used here, is 95%. The 95% confidence
interval can be any size and quantifies the sampling error or imprecision of the survey results because some residents’ opinions
are relied on to estimate all residents’ opinions. The margin of error for the City of Denton survey is no greater than plus or minus
six percentage points around any given percent reported for all respondents (267 completed surveys).
In addition to the randomly selected “probability sample” of households, a link to an online open participation survey was
publicized by the City of Denton. The open participation survey was identical to the probability sample survey with two small
updates; it included a map at the beginning asking where the respondent lives and a question about where they heard about the
survey. The open participation survey was open to all city residents and became available on May 24th. The survey remained
open for 2 weeks. The data presented in the following tabs exclude the open participation survey data, but a tab at the end
provides the complete frequency of responses to questions by the open participation respondents.
The survey datasets were analyzed using all or some of a combination of the Statistical Package for the Social Sciences (SPSS), R,
Python and Tableau. For the most part, the percentages presented in the reports represent the “percent positive.” The percent
positive is the combination of the top two most positive response options (i.e., excellent/good, very safe/somewhat safe,
essential/very important, etc.), or, in the case of resident behaviors/participation, the percent positive represents the proportion
of respondents indicating “yes” or participating in an activity at least once a month.
On many of the questions in the survey respondents may answer “don’t know.” The proportion of respondents giving this reply is
shown in the full set of responses included in the tab “Complete data”. However, these responses have been removed from the
analyses presented in the reports. In other words, the tables and graphs display the responses from respondents who had an
opinion about a specific item.
Contact
The City of Denton funded this research. Please contact Ryan Adams of the City of Denton at Ryan.Adams@cityofdenton.com if
you have any questions about the survey.
Survey Validity
See the Polco Knowledge Base article on survey validity at https://info.polco.us/knowledge/statistical-vali
* See AAPOR's Standard Definitions for more information at
https://www.aapor.org/Publications-Media/AAPOR-Journals/Standard-Definitions.aspx
* Pasek, J. (2010). ANES Weighting Algorithm. Retrieved from
https://web.stanford.edu/group/iriss/cgi-bin/anesrake/resources/RakingDescription.pdf
* Targets come from the 2010 Census and 2019 American Community Survey
Unweighted Weighted Target*
Age 18-34
35-54
55+
Area District 1
District 2
District 3
District 4
Hispanic origin No, not Spanish, Hispanic, or Latino
Spanish, Hispanic, or Latino
Housing tenure Own
Rent
Housing type Attached
Detached
Race & Hispanic
origin
Not white alone
White alone, not Hispanic or Latino
Sex Female
Male
Sex/age Female 18-34
Female 35-54
Female 55+
Male 18-34
Male 35-54
Male 55+
Analyzing the data
Responses from mailed surveys were entered into an electronic dataset using a “key and verify” method, where all responses are
entered twice and compared to each other. Any discrepancies were resolved in comparison to the original survey form. Range
checks as well as other forms of quality control were also performed. Responses from surveys completed on Polco were
downloaded and merged with the mailed survey responses.
The demographics of the survey respondents were compared to those found in the 2010 Census and 2019 American Community
Survey estimates for adults in the City of Denton. The primary objective of weighting survey data is to make the survey
respondents reflective of the larger population of the community. The characteristics used for weighting were age, sex, race,
Hispanic origin, housing type, housing tenure, and area. No adjustments were made for design effects. Weights were calculated
using an iterative, multiplicative raking model known as the ANES Weighting Algorithm.* The results of the weighting scheme for
the probability sample are presented in the following table.
NRC aligns demographic labels with those used by the U.S. Census for reporting purposes, when possible. Some categories (e.g.,
age, race/Hispanic origin, housing type, and length of residency) are combined into smaller subgroups.
3
MethodsSelecting survey recipientsAll households within the City of Denton were eligible to participate in the survey. A list of all households within the zip codesserving Denton was purchased from Go-Dog Direct based on updated listings from the United States Postal Service. Since someof the zip codes that serve the City of Denton households may also serve addresses that lie outside of the community, the exactgeographic location of each housing unit was compared to community boundaries using the most current municipal boundaryfile. Addresses located outside of the City of Denton boundaries were removed from the list of potential households to survey.Each address identified as being within city boundaries was further identified as being within one of the 4 districts. From thatlist, addresses were randomly selected as survey recipients, with multi-family housing units (defined as those with a unitnumber) sampled at a rate of 53 compared to single family housing units.An individual within each household was selected using the birthday method. The birthday method selects a person within thehousehold by asking the “person whose birthday has most recently passed” to complete the questionnaire. The underlyingassumption in this method is that day of birth has no relationship to the way people respond to surveys. This instruction wascontained in the introduction of the survey.Conducting the surveyThe 2,800 randomly selected households received mailings beginning on April 19th, 2022 and the survey remained open for 7weeks. The first mailing was a postcard inviting the household to participate in the survey. The next mailing contained a coverletter with instructions, the survey questionnaire, and a postage-paid return envelope. The final mailing was a follow-uppostcard, alerting residents that data collection was coming to a close, and inviting them the take the survey if they had notalready done so. All mailings included a web link to give residents the opportunity to respond to the survey online. All follow-upmailings asked those who had not completed the survey to do so and those who had already done so to refrain from completingthe survey again.The survey was available in English and Spanish. All mailings contained paragraphs in both languages instructing participants onhow to complete the survey in their preferred language.About 5% of the 2,800 mailed invitations or surveys were returned because the household address was vacant or the postalservice was unable to deliver the survey as addressed. Of the remaining 2,659 households that received the invitations toparticipate, 267completed the survey, providing an overall response rate of 10%. The response rate was calculated usingAAPOR’s response rate #2* for mailed surveys of unnamed persons.It is customary to describe the precision of estimates made from surveys by a “level of confidence” and accompanying“confidence interval” (or margin of error). A traditional level of confidence, and the one used here, is 95%. The 95% confidenceinterval can be any size and quantifies the sampling error or imprecision of the survey results because some residents’ opinionsare relied on to estimate all residents’ opinions. The margin of error for the City of Denton survey is no greater than plus or minussix percentage points around any given percent reported for all respondents (267 completed surveys).In addition to the randomly selected “probability sample” of households, a link to an online open participation survey waspublicized by the City of Denton. The open participation survey was identical to the probability sample survey with two smallupdates; it included a map at the beginning asking where the respondent lives and a question about where they heard about thesurvey. The open participation survey was open to all city residents and became available on May 24th. The survey remainedopen for 2 weeks. The data presented in the following tabs exclude the open participation survey data, but a tab at the endprovides the complete frequency of responses to questions by the open participation respondents.
The survey datasets were analyzed using all or some of a combination of the Statistical Package for the Social Sciences (SPSS), R,
Python and Tableau. For the most part, the percentages presented in the reports represent the “percent positive.” The percent
positive is the combination of the top two most positive response options (i.e., excellent/good, very safe/somewhat safe,
essential/very important, etc.), or, in the case of resident behaviors/participation, the percent positive represents the proportion
of respondents indicating “yes” or participating in an activity at least once a month.
On many of the questions in the survey respondents may answer “don’t know.” The proportion of respondents giving this reply is
shown in the full set of responses included in the tab “Complete data”. However, these responses have been removed from the
analyses presented in the reports. In other words, the tables and graphs display the responses from respondents who had an
opinion about a specific item.
Contact
The City of Denton funded this research. Please contact Ryan Adams of the City of Denton at Ryan.Adams@cityofdenton.com if
you have any questions about the survey.
Survey Validity
See the Polco Knowledge Base article on survey validity at https://info.polco.us/knowledge/statistical-vali
* See AAPOR's Standard Definitions for more information at
https://www.aapor.org/Publications-Media/AAPOR-Journals/Standard-Definitions.aspx
* Pasek, J. (2010). ANES Weighting Algorithm. Retrieved from
https://web.stanford.edu/group/iriss/cgi-bin/anesrake/resources/RakingDescription.pdf
* Targets come from the 2010 Census and 2019 American Community Survey
Unweighted Weighted Target*
Age 18-34
35-54
55+
Area District 1
District 2
District 3
District 4
Hispanic origin No, not Spanish, Hispanic, or Latino
Spanish, Hispanic, or Latino
Housing tenure Own
Rent
Housing type Attached
Detached
Race & Hispanic
origin
Not white alone
White alone, not Hispanic or Latino
Sex Female
Male
Sex/age Female 18-34
Female 35-54
Female 55+
Male 18-34
Male 35-54
Male 55+
26%
26%
48%
26%
26%
48%
65%
21%
13%
26%
24%
26%
24%
26%
24%
26%
24%
37%
15%
30%
17%
21%
79%
21%
79%
11%
89%
51%
49%
51%
49%
26%
74%
56%
44%
56%
44%
76%
24%
62%
38%
62%
38%
79%
21%
48%
52%
48%
52%
44%
56%
12%
13%
23%
14%
13%
25%
12%
13%
23%
14%
13%
25%
31%
7%
6%
36%
15%
5%
Analyzing the data
Responses from mailed surveys were entered into an electronic dataset using a “key and verify” method, where all responses are
entered twice and compared to each other. Any discrepancies were resolved in comparison to the original survey form. Range
checks as well as other forms of quality control were also performed. Responses from surveys completed on Polco were
downloaded and merged with the mailed survey responses.
The demographics of the survey respondents were compared to those found in the 2010 Census and 2019 American Community
Survey estimates for adults in the City of Denton. The primary objective of weighting survey data is to make the survey
respondents reflective of the larger population of the community. The characteristics used for weighting were age, sex, race,
Hispanic origin, housing type, housing tenure, and area. No adjustments were made for design effects. Weights were calculated
using an iterative, multiplicative raking model known as the ANES Weighting Algorithm.* The results of the weighting scheme for
the probability sample are presented in the following table.
NRC aligns demographic labels with those used by the U.S. Census for reporting purposes, when possible. Some categories (e.g.,
age, race/Hispanic origin, housing type, and length of residency) are combined into smaller subgroups.
4
MethodsSelecting survey recipientsAll households within the City of Denton were eligible to participate in the survey. A list of all households within the zip codesserving Denton was purchased from Go-Dog Direct based on updated listings from the United States Postal Service. Since someof the zip codes that serve the City of Denton households may also serve addresses that lie outside of the community, the exactgeographic location of each housing unit was compared to community boundaries using the most current municipal boundaryfile. Addresses located outside of the City of Denton boundaries were removed from the list of potential households to survey.Each address identified as being within city boundaries was further identified as being within one of the 4 districts. From thatlist, addresses were randomly selected as survey recipients, with multi-family housing units (defined as those with a unitnumber) sampled at a rate of 53 compared to single family housing units.An individual within each household was selected using the birthday method. The birthday method selects a person within thehousehold by asking the “person whose birthday has most recently passed” to complete the questionnaire. The underlyingassumption in this method is that day of birth has no relationship to the way people respond to surveys. This instruction wascontained in the introduction of the survey.Conducting the surveyThe 2,800 randomly selected households received mailings beginning on April 19th, 2022 and the survey remained open for 7weeks. The first mailing was a postcard inviting the household to participate in the survey. The next mailing contained a coverletter with instructions, the survey questionnaire, and a postage-paid return envelope. The final mailing was a follow-uppostcard, alerting residents that data collection was coming to a close, and inviting them the take the survey if they had notalready done so. All mailings included a web link to give residents the opportunity to respond to the survey online. All follow-upmailings asked those who had not completed the survey to do so and those who had already done so to refrain from completingthe survey again.The survey was available in English and Spanish. All mailings contained paragraphs in both languages instructing participants onhow to complete the survey in their preferred language.About 5% of the 2,800 mailed invitations or surveys were returned because the household address was vacant or the postalservice was unable to deliver the survey as addressed. Of the remaining 2,659 households that received the invitations toparticipate, 267completed the survey, providing an overall response rate of 10%. The response rate was calculated usingAAPOR’s response rate #2* for mailed surveys of unnamed persons.It is customary to describe the precision of estimates made from surveys by a “level of confidence” and accompanying“confidence interval” (or margin of error). A traditional level of confidence, and the one used here, is 95%. The 95% confidenceinterval can be any size and quantifies the sampling error or imprecision of the survey results because some residents’ opinionsare relied on to estimate all residents’ opinions. The margin of error for the City of Denton survey is no greater than plus or minussix percentage points around any given percent reported for all respondents (267 completed surveys).In addition to the randomly selected “probability sample” of households, a link to an online open participation survey waspublicized by the City of Denton. The open participation survey was identical to the probability sample survey with two smallupdates; it included a map at the beginning asking where the respondent lives and a question about where they heard about thesurvey. The open participation survey was open to all city residents and became available on May 24th. The survey remainedopen for 2 weeks. The data presented in the following tabs exclude the open participation survey data, but a tab at the endprovides the complete frequency of responses to questions by the open participation respondents.
The survey datasets were analyzed using all or some of a combination of the Statistical Package for the Social Sciences (SPSS), R,
Python and Tableau. For the most part, the percentages presented in the reports represent the “percent positive.” The percent
positive is the combination of the top two most positive response options (i.e., excellent/good, very safe/somewhat safe,
essential/very important, etc.), or, in the case of resident behaviors/participation, the percent positive represents the proportion
of respondents indicating “yes” or participating in an activity at least once a month.
On many of the questions in the survey respondents may answer “don’t know.” The proportion of respondents giving this reply is
shown in the full set of responses included in the tab “Complete data”. However, these responses have been removed from the
analyses presented in the reports. In other words, the tables and graphs display the responses from respondents who had an
opinion about a specific item.
Contact
The City of Denton funded this research. Please contact Ryan Adams of the City of Denton at Ryan.Adams@cityofdenton.com if
you have any questions about the survey.
Survey Validity
See the Polco Knowledge Base article on survey validity at https://info.polco.us/knowledge/statistical-vali
* See AAPOR's Standard Definitions for more information at
https://www.aapor.org/Publications-Media/AAPOR-Journals/Standard-Definitions.aspx
* Pasek, J. (2010). ANES Weighting Algorithm. Retrieved from
https://web.stanford.edu/group/iriss/cgi-bin/anesrake/resources/RakingDescription.pdf
* Targets come from the 2010 Census and 2019 American Community Survey
Unweighted Weighted Target*Age 18-3435-5455+Area District 1District 2District 3District 4Hispanic origin No, not Spanish, Hispanic, or LatinoSpanish, Hispanic, or LatinoHousing tenure OwnRentHousing type AttachedDetachedRace & Hispanicorigin Not white aloneWhite alone, not Hispanic or LatinoSexFemaleMaleSex/age Female 18-34Female 35-54Female 55+Male 18-34Male 35-54Male 55+Analyzing the dataResponses from mailed surveys were entered into an electronic dataset using a “key and verify” method, where all responses areentered twice and compared to each other. Any discrepancies were resolved in comparison to the original survey form. Rangechecks as well as other forms of quality control were also performed. Responses from surveys completed on Polco weredownloaded and merged with the mailed survey responses.The demographics of the survey respondents were compared to those found in the 2010 Census and 2019 American CommunitySurvey estimates for adults in the City of Denton. The primary objective of weighting survey data is to make the surveyrespondents reflective of the larger population of the community. The characteristics used for weighting were age, sex, race,Hispanic origin, housing type, housing tenure, and area. No adjustments were made for design effects. Weights were calculatedusing an iterative, multiplicative raking model known as the ANES Weighting Algorithm.* The results of the weighting scheme forthe probability sample are presented in the following table.NRC aligns demographic labels with those used by the U.S. Census for reporting purposes, when possible. Some categories (e.g.,age, race/Hispanic origin, housing type, and length of residency) are combined into smaller subgroups.
5
Highlights
Denton residents continue to experience a high quality of life and appreciate the city’s opportunities
surrounding arts and culture.
All items relating to the quality of life in Denton received positive marks on par with comparison communities across the nation.
About 7 in 10 survey participants gave positive ratings to Denton as a place to live, the overall quality of life in the city, and the
overall image or reputation of Denton. A strong majority of residents also reported that they would recommend living in Denton
to someone who asks (79% very or somewhat likely) and planned to remain in Denton for the next five years (75%).
Notably, residents also gave high praise to the arts in Denton. Nearly 8 in 10 positively rated the overall opportunities for
education, culture, and the arts, and three-quarters were pleased with community support for the arts and opportunities to
attend cultural/arts/music activities. These were all rated higher than in other communities nationwide.
The economy is an important area of focus for Denton, with some aspects falling below pre-pandemic
ratings.
Although survey results relating to Denton’s economy tended to be positive and on par with national averages, a few items
declined since the previous iteration of The NCS, indicating an opportunity for renewed focus. Denton continued to garner strong
ratings for the overall quality of business and service establishments (79% excellent or good), holding steady from 2018 results.
The variety of business and service establishments was also rated favorably by 7 in 10 respondents, and the vibrancy of the city’s
downtown and commercial area by two-thirds. While the vibrancy of Denton’s downtown/commercial area received lower
reviews this year than in 2018 (from 78% to 66%), this survey item exceeded ratings given in benchmark comparison
communities across the nation. About 6 in 10 respondents were pleased with Denton as a place to visit, and roughly half felt
positively about the city’s shopping opportunities, employment opportunities, and economic development. Despite the largely
positive ratings within this facet of livability, residents’ evaluations of Denton as a place to work, the overall economic health of
the city, and the cost of living all declined significantly since the previous survey. In addition, residents felt much less optimistic
about the economy’s expected impact on their family income, with only 15% anticipating positive effects (compared to 36% in
2018).
Mobility may be an area of opportunity for Denton.
Many mobility-related survey items received positive reviews from fewer than half of respondents and were rated lower than the
national benchmark comparisons, suggesting an opportunity for growth. Roughly one-third of respondents gave excellent or
good assessments to the overall quality of Denton’s transportation system and traffic flow on major streets, and only
one-quarter felt favorably about the ease of public parking, ease of travel by bicycle, and ease of travel by public transportation.
About 4 in 10 approved of the ease of walking in Denton, as well as the city’s street cleaning, snow removal, and sidewalk
maintenance services. Each of these were rated lower than the national averages. Additionally, street repair remains a concern,
with fewer than one-quarter of respondents providing positive reviews (much lower than comparison communities).
However, other areas emerged as bright spots within this facet of livability. Positive evaluations for the ease of travel by car
increased by over 10% since 2018 results, garnering favorable ratings from 56% of residents this year. Traffic enforcement also
received high marks from about half of residents; although this declined since 2018, it remained on par with benchmark
comparison communities. Street lighting (47%) and traffic signal timing (37%) both held steady from prior survey results and
were comparable to the national benchmarks.
Residents generally feel safe in Denton but continue to prioritize safety in the community.
When asked about which aspects of the community the City should focus on in the next two years, about 9 in 10 residents
identified the overall feeling of safety as an area of priority. While a lower proportion of residents gave positive ratings to the
quality of Denton’s overall feeling of safety (62% excellent or good), all items in this facet received majority favorable ratings.
About 9 in 10 reported feeling safe in both their neighborhood and Denton’s downtown/commercial area during the day, while at
least three-quarters reported feeling safe from violent crime as well as fire, flood, and other natural disasters. A lower
proportion also felt safe from property crime (65% very or somewhat safe). Additionally, the quality of safety related services
were also rated highly in Denton, and many ratings remained stable since the previous survey iteration. Fire services received
the most favorable ratings (86% excellent or good), followed closely by ambulance or EMS services (83%), animal control (76%),
and fire prevention and education (75%). Nearly 7 in 10 gave positive marks to Denton’s police/sheriff services and emergency
preparedness. Each of these ratings were similar to the national benchmarks.
6
Facets of livability
Resident perceptions of quality and importance for each of the facets of community livability provide an overview of
community strengths and challenges that are useful for planning, budgeting and performance evaluation.
The charts below show the proportion of residents who rated the community facets positively for quality and the
priority (importance) placed on each. Also displayed is whether local ratings were lower, similar, or higher than
communities across the country (the national benchmark).
2016 2018 2020 2022
Overall economic health
Overall quality of the transportation system
Overall design or layout of residential and commercial
areas
Overall quality of the utility infrastructure
Overall feeling of safety
Overall quality of natural environment
Overall quality of parks and recreation opportunities
Overall health and wellness opportunities
Overall opportunities for education, culture, and the arts
Residents' connection and engagement with their
community
64%
68%
51%
Similar
64%
68%
51%
Similar
37%
Lower
37%
Lower
53%
59%48%
Lower
53%
59%48%
Lower
55%
Lower
55%
Lower
77%78%62%
Lower
77%78%62%
Lower
62%62%52%
Lower
62%62%52%
Lower
70%
Similar
70%
Similar
67%67%61%
Similar
67%67%61%
Similar
83%87%79%
Higher
83%87%79%
Higher
61%
Similar
61%
Similar
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
Overall economic health
Overall quality of the transportation system
Overall design or layout of residential and commercial
areas
Overall quality of the utility infrastructure
Overall feeling of safety
Overall quality of natural environment
Overall quality of parks and recreation opportunities
Overall health and wellness opportunities
Overall opportunities for education, culture, and the arts
Residents' connection and engagement with their
community
Please rate how important, if at all, you think it is for the Denton community to focus on each of the following in the
coming two years.
(% essential or very important)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
Balancing performance and importance
Every jurisdiction must balance limited resources while meeting resident needs and striving to optimize community livability. To
this end, it is helpful to know what aspects of the community are most important to residents and which they perceive as being
of higher or lower quality. It is especially helpful to know when a facet of livability is considered of high importance but rated as
lower quality, as this should be a top priority to address.
To help guide City staff and officials with decisions on future resource allocation, resident ratings of the importance of services
were compared to their ratings of the quality of these services. To identify the services perceived by residents to have relatively
lower quality at the same time as relatively higher importance, all services were ranked from highest perceived quality to lowest
perceived quality and from highest perceived importance to lowest perceived importance. Some services were in the top half of
both lists (higher quality and higher importance); some were in the top half of one list but the bottom half of the other (higher
quality and lower importance or lower quality and higher importance); and some services were in the bottom half of both lists.
Services receiving quality ratings of excellent or good by 58% or more of respondents were considered of “higher quality” and
those with ratings lower than 58% were considered to be of “lower quality.” Services were classified as “more important” if they
were rated as essential or very important by 79% or more of respondents. Services were rated as “less important” if they
received a rating of less than 79%. This classification uses the median ratings for quality and importance to divide the services in
half.
The quadrants in the figure below show which community facets were given higher or lower importance ratings (right-left) and
which had higher or lower quality ratings (up-down). Facets of livability falling closer to a diagonal line from the lower left to the
upper right are those where performance ratings are more commensurate with resident priorities. Facets scoring closest to the
lower right hand corner of the matrix ( higher in importance and lower in quality) are those that may warrant further
investigation to see if changes to their delivery are necessary to improve their performance. This is the key part of this chart on
which to focus. Facets falling in the top left hand corner of the chart (lower in importance but higher in quality) are areas where
performance may outscore resident priorities, and may be a consideration for lower resource allocation.
(vs. benchmark*)
7
Facets of livabilityResident perceptions of quality and importance for each of the facets of community livability provide an overview ofcommunity strengths and challenges that are useful for planning, budgeting and performance evaluation.The charts below show the proportion of residents who rated the community facets positively for quality and thepriority (importance) placed on each. Also displayed is whether local ratings were lower, similar, or higher thancommunities across the country (the national benchmark).Overall economic healthOverall quality of the transportation systemOverall design or layout of residential and commercialareasOverall quality of the utility infrastructureOverall feeling of safetyOverall quality of natural environmentOverall quality of parks and recreation opportunitiesOverall health and wellness opportunitiesOverall opportunities for education, culture, and the artsResidents' connection and engagement with theircommunityPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
2016 2018 2020 2022
Overall economic health
Overall quality of the transportation system
Overall design or layout of residential and commercial
areas
Overall quality of the utility infrastructure
Overall feeling of safety
Overall quality of natural environment
Overall quality of parks and recreation opportunities
Overall health and wellness opportunities
Overall opportunities for education, culture, and the arts
Residents' connection and engagement with their
community
87%
Similar
87%
Similar
78%
Similar
78%
Similar
79%
Similar
79%
Similar
87%
Similar
87%
Similar
92%
Similar
92%
Similar
79%
Similar
79%
Similar
85%
Similar
85%
Similar
77%
Similar
77%
Similar
74%
Similar
74%
Similar
71%
Similar
71%
Similar
Please rate how important, if at all, you think it is for the Denton community to focus on each of the following in the
coming two years.
(% essential or very important)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
Balancing performance and importance
Every jurisdiction must balance limited resources while meeting resident needs and striving to optimize community livability. To
this end, it is helpful to know what aspects of the community are most important to residents and which they perceive as being
of higher or lower quality. It is especially helpful to know when a facet of livability is considered of high importance but rated as
lower quality, as this should be a top priority to address.
To help guide City staff and officials with decisions on future resource allocation, resident ratings of the importance of services
were compared to their ratings of the quality of these services. To identify the services perceived by residents to have relatively
lower quality at the same time as relatively higher importance, all services were ranked from highest perceived quality to lowest
perceived quality and from highest perceived importance to lowest perceived importance. Some services were in the top half of
both lists (higher quality and higher importance); some were in the top half of one list but the bottom half of the other (higher
quality and lower importance or lower quality and higher importance); and some services were in the bottom half of both lists.
Services receiving quality ratings of excellent or good by 58% or more of respondents were considered of “higher quality” and
those with ratings lower than 58% were considered to be of “lower quality.” Services were classified as “more important” if they
were rated as essential or very important by 79% or more of respondents. Services were rated as “less important” if they
received a rating of less than 79%. This classification uses the median ratings for quality and importance to divide the services in
half.
The quadrants in the figure below show which community facets were given higher or lower importance ratings (right-left) and
which had higher or lower quality ratings (up-down). Facets of livability falling closer to a diagonal line from the lower left to the
upper right are those where performance ratings are more commensurate with resident priorities. Facets scoring closest to the
lower right hand corner of the matrix ( higher in importance and lower in quality) are those that may warrant further
investigation to see if changes to their delivery are necessary to improve their performance. This is the key part of this chart on
which to focus. Facets falling in the top left hand corner of the chart (lower in importance but higher in quality) are areas where
performance may outscore resident priorities, and may be a consideration for lower resource allocation.
(vs. benchmark*)
8
Facets of livabilityResident perceptions of quality and importance for each of the facets of community livability provide an overview ofcommunity strengths and challenges that are useful for planning, budgeting and performance evaluation.The charts below show the proportion of residents who rated the community facets positively for quality and thepriority (importance) placed on each. Also displayed is whether local ratings were lower, similar, or higher thancommunities across the country (the national benchmark).Overall economic healthOverall quality of the transportation systemOverall design or layout of residential and commercialareasOverall quality of the utility infrastructureOverall feeling of safetyOverall quality of natural environmentOverall quality of parks and recreation opportunitiesOverall health and wellness opportunitiesOverall opportunities for education, culture, and the artsResidents' connection and engagement with theircommunityPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)Overall economic healthOverall quality of the transportation systemOverall design or layout of residential and commercialareasOverall quality of the utility infrastructureOverall feeling of safetyOverall quality of natural environmentOverall quality of parks and recreation opportunitiesOverall health and wellness opportunitiesOverall opportunities for education, culture, and the artsResidents' connection and engagement with theircommunityPlease rate how important, if at all, you think it is for the Denton community to focus on each of the following in thecoming two years.(% essential or very important)* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
Balancing performance and importance
Every jurisdiction must balance limited resources while meeting resident needs and striving to optimize community livability. To
this end, it is helpful to know what aspects of the community are most important to residents and which they perceive as being
of higher or lower quality. It is especially helpful to know when a facet of livability is considered of high importance but rated as
lower quality, as this should be a top priority to address.
To help guide City staff and officials with decisions on future resource allocation, resident ratings of the importance of services
were compared to their ratings of the quality of these services. To identify the services perceived by residents to have relatively
lower quality at the same time as relatively higher importance, all services were ranked from highest perceived quality to lowest
perceived quality and from highest perceived importance to lowest perceived importance. Some services were in the top half of
both lists (higher quality and higher importance); some were in the top half of one list but the bottom half of the other (higher
quality and lower importance or lower quality and higher importance); and some services were in the bottom half of both lists.
Services receiving quality ratings of excellent or good by 58% or more of respondents were considered of “higher quality” and
those with ratings lower than 58% were considered to be of “lower quality.” Services were classified as “more important” if they
were rated as essential or very important by 79% or more of respondents. Services were rated as “less important” if they
received a rating of less than 79%. This classification uses the median ratings for quality and importance to divide the services in
half.
The quadrants in the figure below show which community facets were given higher or lower importance ratings (right-left) and
which had higher or lower quality ratings (up-down). Facets of livability falling closer to a diagonal line from the lower left to the
upper right are those where performance ratings are more commensurate with resident priorities. Facets scoring closest to the
lower right hand corner of the matrix ( higher in importance and lower in quality) are those that may warrant further
investigation to see if changes to their delivery are necessary to improve their performance. This is the key part of this chart on
which to focus. Facets falling in the top left hand corner of the chart (lower in importance but higher in quality) are areas where
performance may outscore resident priorities, and may be a consideration for lower resource allocation.
70%80%90%
Importance
40%
50%
60%
70%
80%QualityInclusivity and engagement
Health and wellness
Community design
Economy
Education, arts, and culture
Mobility
Natural environment
Parks and recreation
Safety
Utilities
Median
Median
(vs. benchmark*)
9
Excellent
19%
Good
52%
Poor
4%Fair
25%
The overall quality of life in
Denton, 2022
Quality of life
Measuring community livability starts with assessing the
quality of life of those who live there, and ensuring that the
community is attractive, accessible, and welcoming to all.
2016 2018 2020 2022
Denton as a place to live
The overall quality of life
86%86%77%
Similar
vs.
benchmark*
86%86%77%
Similar
vs.
benchmark*
80%83%72%
Similar
80%83%72%
Similar
Please rate each of the following aspects of quality of life in Denton.
(% excellent or good)
2016 2018 2020 2022
Recommend living in Denton to someone who asks
Remain in Denton for the next five years
84%89%79%
Similar
84%89%79%
Similar
76%
82%75%
Similar76%
82%75%
Similar
Please indicate how likely or unlikely you are to do each of the following.
(% very or somewhat likely)
2016 2018 2020 2022
Overall image or reputation
76%76%67%
Similar
76%76%67%
Similar
Please rate each of the following in the Denton community.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
10
Excellent
3%
Good
34%
Fair
40%
Poor
23%
Overall confidence in Denton
government, 2022
Governance
Strong local governments produce results that meet the needs
of residents while making the best use of available resources,
and are responsive to the present and future needs of the
community as a whole.
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
2016 2018 2020 2022
The value of services for the taxes paid to Denton
The overall direction that Denton is taking
The job Denton government does at welcoming resident
involvement
Overall confidence in Denton government
Generally acting in the best interest of the community
Being honest
Being open and transparent to the public
Informing residents about issues facing the community
Treating all residents fairly
Treating residents with respect
46%
50%42%
Similar
46%
50%42%
Similar
48%
64%
41%
Similar48%
64%
41%
Similar
45%
62%50%
Similar45%
62%50%
Similar
37%
51%
39%
Similar37%
51%
39%
Similar
39%
58%43%
Lower39%
58%43%
Lower
42%
57%
41%
Lower42%
57%
41%
Lower
Please rate the following categories of Denton government performance.
(% excellent or good)
2016 2018 2020 2022
Public information services
Overall customer service by Denton employees
73%78%64%
Similar
73%78%64%
Similar
74%73%76%
Similar
vs.
benchmark*
74%73%76%
Similar
vs.
benchmark*
Please rate the quality of each of the following services in Denton.
(% excellent or good)
The City of Denton
The Federal Government
Overall, how would you rate the quality of the services provided by each of the following?
(% excellent or good)
11
Overall confidence in Dentongovernment, 2022GovernanceStrong local governments produce results that meet the needsof residents while making the best use of available resources,and are responsive to the present and future needs of thecommunity as a whole.
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
The value of services for the taxes paid to DentonThe overall direction that Denton is takingThe job Denton government does at welcoming residentinvolvementOverall confidence in Denton governmentGenerally acting in the best interest of the community
Being honest
Being open and transparent to the public
Informing residents about issues facing the community
Treating all residents fairly
Treating residents with respect
42%
57%
41%
Lower42%
57%
41%
Lower
47%
Similar
47%
Similar
48%
Similar
48%
Similar
59%
39%
52%
Similar59%
39%
52%
Similar
57%
Similar
57%
Similar
Please rate the following categories of Denton government performance.(% excellent or good)Public information servicesOverall customer service by Denton employeesPlease rate the quality of each of the following services in Denton.(% excellent or good)
2016 2018 2020 2022
The City of Denton
The Federal Government
83%61%
Similar
83%61%
Similar
42%29%
Similar
42%29%
Similar
Overall, how would you rate the quality of the services provided by each of the following?
(% excellent or good)
12
Excellent
10%
Good
40%
Fair
44%
Poor
6%
Overall economic health of
Denton, 2022
Very positive
Somewhat
positive
Neutral
Somewhat
negative
Very negative
6%
39%
36%
12%
8%
What impact, if any, do you think the economy
will have on your family income in the next 6
months? Do you think the impact will be:
Economy
Local governments work together with private and
nonprofit businesses, and with the community at
large, to foster sustainable growth, create jobs,
and promote a thriving local economy.
2016 2018 2020 2022
Denton as a place to work
Denton as a place to visit
62%71%58%
Similar
62%71%58%
Similar
65%
73%61%
Similar65%
73%61%
Similar
Please rate each of the following aspects of quality of life in Denton.
(% excellent or good)
2016 2018 2020 2022
Overall quality of business and service establishments
Variety of business and service establishments
Vibrancy of downtown/commercial area
Employment opportunities
Shopping opportunities
Cost of living
78%72%79%
Similar78%72%79%
Similar
70%
Similar
70%
Similar
78%
81%66%
Higher78%
81%66%
Higher
Please rate each of the following in the Denton community.
(% excellent or good)
Economic development
Please rate the quality of each of the following services in Denton.
(% excellent or good)
What impact, if any, do you think the economy will have on
your family income in the next 6 months? Do you think the
impact will be:
What impact, if any, do you think the economy will have on your family income in the next 6 months? Do you think the
impact will be:
(% very or somewhat positive)
2016 2018 2020 2022
Overall economic health
64%68%51%
Similar
vs.
benchmark*
64%68%51%
Similar
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
13
Overall economic health ofDenton, 2022 Very positiveSomewhatpositiveNeutralSomewhatnegativeVery negativeWhat impact, if any, do you think the economywill have on your family income in the next 6months? Do you think the impact will be:EconomyLocal governments work together with private andnonprofit businesses, and with the community atlarge, to foster sustainable growth, create jobs,and promote a thriving local economy.Denton as a place to workDenton as a place to visitPlease rate each of the following aspects of quality of life in Denton.(% excellent or good)Overall quality of business and service establishmentsVariety of business and service establishmentsVibrancy of downtown/commercial area
Employment opportunities
Shopping opportunities
Cost of living
40%
55%47%
Similar40%
55%47%
Similar
59%
63%54%
Similar
59%
63%54%
Similar
48%49%27%
Similar
48%49%27%
Similar
Please rate each of the following in the Denton community.(% excellent or good)
2016 2018 2020 2022
Economic development
52%63%54%
Similar52%63%54%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
2016 2018 2020 2022
What impact, if any, do you think the economy will have on
your family income in the next 6 months? Do you think the
impact will be:
36%
15%
Lower
36%
15%
Lower
What impact, if any, do you think the economy will have on your family income in the next 6 months? Do you think the
impact will be:
(% very or somewhat positive)
Overall economic healthPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
14
Excellent
5%
Good
32%
Fair
27%
Poor
36%
Overall quality of the transportation
system in Denton, 2022
Mobility
The ease with which residents can move about their
communities, whether for commuting, leisure, or recreation,
plays a major role in the quality of life for all who live, work,
and play in the community.
2016 2018 2020 2022
Traffic flow on major streets
Ease of public parking
Ease of travel by car
Ease of travel by public transportation
Ease of travel by bicycle
Ease of walking
26%
15%
34%
Lower26%
15%
34%
Lower
24%
32%27%
Much
lower
24%
32%27%
Much
lower
44%
36%
56%
Similar44%
36%
56%
Similar
26%
51%
23%
Lower26%
51%
23%
Lower
32%
47%
26%
Lower32%
47%
26%
Lower
41%
63%45%
Lower41%
63%45%
Lower
Please also rate each of the following in the Denton community.
(% excellent or good)
Used public transportation instead of driving
Carpooled with other adults or children instead of driving
alone
Walked or biked instead of driving
Please indicate whether or not you have done each of the following in the last 12 months.
(% yes)
Traffic enforcement
Traffic signal timing
Street repair
Street cleaning
Street lighting
Snow removal
Sidewalk maintenance
Bus or transit services
Please rate the quality of each of the following services in Denton.
(% excellent or good)
2016 2018 2020 2022
Overall quality of the transportation system
37%
Lower
vs.
benchmark*
37%
Lower
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
15
Overall quality of the transportationsystem in Denton, 2022MobilityThe ease with which residents can move about theircommunities, whether for commuting, leisure, or recreation,plays a major role in the quality of life for all who live, work,and play in the community.Traffic flow on major streetsEase of public parkingEase of travel by carEase of travel by public transportationEase of travel by bicycleEase of walkingPlease also rate each of the following in the Denton community.(% excellent or good)
2016 2018 2020 2022
Used public transportation instead of driving
Carpooled with other adults or children instead of driving
alone
Walked or biked instead of driving
30%31%23%
Similar
30%31%23%
Similar
52%50%
57%
Higher
52%50%
57%
Higher
54%55%51%
Similar
54%55%51%
Similar
Please indicate whether or not you have done each of the following in the last 12 months.
(% yes)
2016 2018 2020 2022
Traffic enforcement
Traffic signal timing
Street repair
Street cleaning
Street lighting
Snow removal
Sidewalk maintenance
Bus or transit services
55%60%50%
Similar
55%60%50%
Similar
33%
29%
37%
Similar
33%
29%
37%
Similar
19%
13%
19%
Much
lower
19%
13%
19%
Much
lower
46%48%40%
Lower
46%48%40%
Lower
45%47%
Similar45%47%
Similar
45%41%
Lower
45%41%
Lower
40%
27%
36%
Lower
40%
27%
36%
Lower
41%
60%
35%
Similar41%
60%
35%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
Overall quality of the transportation systemPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
16
Excellent
5%
Good
43% Fair
34%
Poor
18%
Overall design or layout of
Denton's residential and
commercial areas, 2022
Community design
A well-designed community enhances the quality of life for its
residents by encouraging smart land use and zoning, ensuring
that affordable housing is accessible to all, and providing
access to parks and other green spaces.
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
2016 2018 2020 2022
Well-planned residential growth
Well-planned commercial growth
Well-designed neighborhoods
Preservation of the historical or cultural character of the
community
Public places where people want to spend time
Variety of housing options
Availability of affordable quality housing
Overall quality of new development
Overall appearance
36%
Lower
36%
Lower
45%
Similar
45%
Similar
40%
Lower
40%
Lower
60%
Similar
60%
Similar
76%76%
Please also rate each of the following in the Denton community.
(% excellent or good)
2016 2018 2020 2022
Your neighborhood as a place to live
81%82%73%
Similar81%82%73%
Similar
Please rate each of the following aspects of quality of life in Denton.
(% excellent or good)
Land use, planning and zoning
Code enforcement
Please rate the quality of each of the following services in Denton.
(% excellent or good)
2016 2018 2020 2022
Overall design or layout of residential and commercial
areas
53%59%48%
Lower
vs.
benchmark*
53%59%48%
Lower
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
17
Overall design or layout ofDenton's residential andcommercial areas, 2022Community designA well-designed community enhances the quality of life for itsresidents by encouraging smart land use and zoning, ensuringthat affordable housing is accessible to all, and providingaccess to parks and other green spaces.
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
Well-planned residential growthWell-planned commercial growthWell-designed neighborhoodsPreservation of the historical or cultural character of thecommunity
Public places where people want to spend time
Variety of housing options
Availability of affordable quality housing
Overall quality of new development
Overall appearance
73%76%53%
Similar
73%76%53%
Similar
46%
61%
36%
Similar
46%
61%
36%
Similar
43%
19%
Lower
43%
19%
Lower
58%
72%
46%
Similar
58%
72%
46%
Similar
66%75%
50%
Lower
66%75%
50%
Lower
Please also rate each of the following in the Denton community.(% excellent or good)Your neighborhood as a place to livePlease rate each of the following aspects of quality of life in Denton.(% excellent or good)
2016 2018 2020 2022
Land use, planning and zoning
Code enforcement
34%
55%37%
Similar34%
55%37%
Similar
47%40%44%
Similar47%40%44%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
Overall design or layout of residential and commercialareasPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
18
Excellent
11%
Good
43% Fair
26%
Poor
20%
Overall quality of the utility
infrastructure in Denton, 2022
Utilities
Services such as water, gas, electricity, and internet access
play a vital role in ensuring the physical and economic health
and well-being of the communities they serve.
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
2016 2018 2020 2022
Affordable high-speed internet access
Garbage collection
Drinking water
Sewer services
Storm water management
Power (electric and/or gas) utility
Utility billing
48%
Similar
48%
Similar
86%92%78%
Similar
86%92%78%
Similar
74%74%72%
Similar74%74%72%
Similar
81%81%74%
Similar81%81%74%
Similar
65%68%60%
Similar65%68%60%
Similar
75%80%74%
Similar75%80%74%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
2016 2018 2020 2022
Overall quality of the utility infrastructure
55%
Lower
vs.
benchmark*
55%
Lower
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
19
Overall quality of the utilityinfrastructure in Denton, 2022UtilitiesServices such as water, gas, electricity, and internet accessplay a vital role in ensuring the physical and economic healthand well-being of the communities they serve.
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
Affordable high-speed internet accessGarbage collectionDrinking waterSewer servicesStorm water managementPower (electric and/or gas) utility
Utility billing 67%
73%69%
Similar67%
73%69%
Similar
Please rate the quality of each of the following services in Denton.(% excellent or good)Overall quality of the utility infrastructurePlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
20
Excellent
9%
Good
52%
Fair
33%
Poor
6%
Overall feeling of safety in Denton,
2022
Safety
Public safety is often the most important task facing local
governments. All residents should feel safe and secure in their
neighborhoods and in the greater community, and providing
robust safety-related services is essential to residents' quality
of life.
2016 2018 2020 2022
Overall feeling of safety
77%78%62%
Lower
vs.
benchmark*
77%78%62%
Lower
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
2016 2018 2020 2022
In your neighborhood during the day
In Denton's downtown/commercial area during the day
From property crime
From violent crime
From fire, flood, or other natural disaster
94%91%
Similar
94%91%
Similar
88%87%
Similar
88%87%
Similar
65%
Similar
65%
Similar
81%
Similar
81%
Similar
75%
Similar
75%
Similar
Please rate how safe or unsafe you feel:
(% very or somewhat safe)
Police/Sheriff services
Crime prevention
Animal control
Ambulance or emergency medical services
Fire services
Fire prevention and education
Emergency preparedness
Please rate the quality of each of the following services in Denton.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
21
Overall feeling of safety in Denton,2022SafetyPublic safety is often the most important task facing localgovernments. All residents should feel safe and secure in theirneighborhoods and in the greater community, and providingrobust safety-related services is essential to residents' qualityof life.Overall feeling of safetyPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)In your neighborhood during the dayIn Denton's downtown/commercial area during the dayFrom property crimeFrom violent crimeFrom fire, flood, or other natural disasterPlease rate how safe or unsafe you feel:(% very or somewhat safe)
2016 2018 2020 2022
Police/Sheriff services
Crime prevention
Animal control
Ambulance or emergency medical services
Fire services
Fire prevention and education
Emergency preparedness
75%78%68%
Similar75%78%68%
Similar
61%
69%60%
Similar61%
69%60%
Similar
75%
66%
76%
Similar
75%
66%
76%
Similar
91%96%83%
Similar
91%96%83%
Similar
92%93%86%
Similar92%93%86%
Similar
72%
80%75%
Similar72%
80%75%
Similar
69%72%69%
Similar69%72%69%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
22
Excellent
14%
Good
37%
Fair
34%
Poor
16%
Overall quality of natural
environment in Denton, 2022
Natural environment
The natural environment plays a vital role in the health and
well-being of residents. The natural spaces in which residents
live and experience their communities has a direct and
profound effect on quality of life.
2016 2018 2020 2022
Cleanliness
Water resources
Air quality
59%64%45%
Lower
59%64%45%
Lower
35%
Lower
35%
Lower
34%
71%50%
Much
lower34%
71%50%
Much
lower
Please also rate each of the following in the Denton community.
(% excellent or good)
2016 2018 2020 2022
Preservation of natural areas
Denton open space
Recycling
Yard waste pick-up
50%
62%49%
Similar50%
62%49%
Similar
51%
56%48%
Lower51%
56%48%
Lower
Please rate the quality of each of the following services in Denton.
(% excellent or good)
2016 2018 2020 2022
Overall quality of natural environment
62%62%52%
Lower
vs.
benchmark*
62%62%52%
Lower
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
23
Overall quality of naturalenvironment in Denton, 2022Natural environmentThe natural environment plays a vital role in the health andwell-being of residents. The natural spaces in which residentslive and experience their communities has a direct andprofound effect on quality of life.CleanlinessWater resourcesAir qualityPlease also rate each of the following in the Denton community.(% excellent or good)Preservation of natural areasDenton open space
Recycling
Yard waste pick-up
85%86%68%
Similar
85%86%68%
Similar
83%85%75%
Similar83%85%75%
Similar
Please rate the quality of each of the following services in Denton.(% excellent or good)Overall quality of natural environmentPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
24
Excellent
23%
Good
46%
Fair
22%
Poor
9%
Overall quality of parks and
recreation opportunities, 2022
Parks and recreation
"There are no communities that pride themselves on their
quality of life, promote themselves as a desirable location for
businesses to relocate, or maintain that they are
environmental stewards of their natural resources, without
such communities having a robust, active system of parks and
recreation programs for public use and enjoyment."
- National Recreation and Park Association
2016 2018 2020 2022
Availability of paths and walking trails
Fitness opportunities
Recreational opportunities
40%
53%44%
Lower40%
53%44%
Lower
68%72%54%
Similar
68%72%54%
Similar
67%75%53%
Similar
67%75%53%
Similar
Please also rate each of the following in the Denton community.
(% excellent or good)
2016 2018 2020 2022
City parks
Recreation programs or classes
Recreation centers or facilities
83%85%73%
Similar
83%85%73%
Similar
72%
78%65%
Similar72%
78%65%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
2016 2018 2020 2022
Overall quality of parks and recreation opportunities
70%
Similar
vs.
benchmark*
70%
Similar
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
25
Overall quality of parks andrecreation opportunities, 2022Parks and recreation"There are no communities that pride themselves on theirquality of life, promote themselves as a desirable location forbusinesses to relocate, or maintain that they areenvironmental stewards of their natural resources, withoutsuch communities having a robust, active system of parks andrecreation programs for public use and enjoyment."- National Recreation and Park AssociationAvailability of paths and walking trailsFitness opportunitiesRecreational opportunitiesPlease also rate each of the following in the Denton community.(% excellent or good)City parks
Recreation programs or classes
Recreation centers or facilities 68%
76%64%
Similar68%
76%64%
Similar
Please rate the quality of each of the following services in Denton.(% excellent or good)Overall quality of parks and recreation opportunitiesPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
26
Excellent
16%
Good
44%
Fair
31%
Poor
9%
Overall health and wellness
opportunities in Denton, 2022
Health and wellness
The characteristics of and amenities available in the
communities in which people live has a direct impact on the
health and wellness of residents, and thus, on their quality of
life overall.
2016 2018 2020 2022
Availability of affordable quality food
Availability of affordable quality health care
Availability of preventive health services
Availability of affordable quality mental health care
78%81%59%
Similar
78%81%59%
Similar
62%
66%
41%
Lower
62%
66%
41%
Lower
63%70%41%
Lower
63%70%41%
Lower
40%
64%
28%
Similar40%
64%
28%
Similar
Please also rate each of the following in the Denton community.
(% excellent or good)
2016 2018 2020 2022
Health services
65%76%57%
Similar
65%76%57%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
Please rate your overall health.
Please rate your overall health.
(% excellent or very good)
2016 2018 2020 2022
Overall health and wellness opportunities
67%67%61%
Similar
vs.
benchmark*
67%67%61%
Similar
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
27
Overall health and wellnessopportunities in Denton, 2022Health and wellnessThe characteristics of and amenities available in thecommunities in which people live has a direct impact on thehealth and wellness of residents, and thus, on their quality oflife overall.Availability of affordable quality foodAvailability of affordable quality health careAvailability of preventive health servicesAvailability of affordable quality mental health carePlease also rate each of the following in the Denton community.(% excellent or good)Health servicesPlease rate the quality of each of the following services in Denton.(% excellent or good)
2016 2018 2020 2022
Please rate your overall health.52%68%
Similar52%68%
Similar
Please rate your overall health.
(% excellent or very good)
Overall health and wellness opportunitiesPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
28
Excellent
34%
Good
45%
Fair
18%
Poor
3%
Overall opportunities for education,
culture and the arts, 2022
Education, arts, and culture
Participation in the arts, in educational opportunities, and in
cultural activities is linked to increased civic engagement,
greater social tolerance, and enhanced enjoyment of the local
community.
2016 2018 2020 2022
Opportunities to attend cultural/arts/music activities
Community support for the arts
Availability of affordable quality childcare/preschool
K-12 education
Adult educational opportunities
Opportunities to attend special events and festivals
86%87%77%
Higher86%87%77%
Higher
76%
Higher
76%
Higher
44%47%31%
Similar44%47%31%
Similar
65%63%
68%
Similar65%63%
68%
Similar
76%83%61%
Similar
76%83%61%
Similar
77%
80%68%
Similar77%
80%68%
Similar
Please also rate each of the following in the Denton community.
(% excellent or good)
Public library services
Please rate the quality of each of the following services in Denton.
(% excellent or good)
2016 2018 2020 2022
Overall opportunities for education, culture, and the arts
83%87%79%
Higher
vs.
benchmark*
83%87%79%
Higher
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
29
Overall opportunities for education,culture and the arts, 2022Education, arts, and cultureParticipation in the arts, in educational opportunities, and incultural activities is linked to increased civic engagement,greater social tolerance, and enhanced enjoyment of the localcommunity.Opportunities to attend cultural/arts/music activitiesCommunity support for the artsAvailability of affordable quality childcare/preschoolK-12 educationAdult educational opportunitiesOpportunities to attend special events and festivalsPlease also rate each of the following in the Denton community.(% excellent or good)
2016 2018 2020 2022
Public library services
92%95%81%
Similar
92%95%81%
Similar
Please rate the quality of each of the following services in Denton.
(% excellent or good)
Overall opportunities for education, culture, and the artsPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
30
Excellent
13%
Good
47%
Fair
35%
Poor
4%
Residents' connection and
engagement with their
community, 2022
Inclusivity and engagement
Inclusivity refers to a cultural and environmental feeling of
belonging; residents who feel invited to participate within their
communities feel more included, involved, and engaged than
those who do not.
2016 2018 2020 2022
Denton as a place to raise children
Denton as a place to retire
Sense of community
79%80%68%
Similar79%80%68%
Similar
58%
64%51%
Lower58%
64%51%
Lower
73%73%71%
Similar
73%73%71%
Similar
Please rate each of the following aspects of quality of life in Denton.
(% excellent or good)
2016 2018 2020 2022
Residents' connection and engagement with their
community
61%
Similar
vs.
benchmark*
61%
Similar
vs.
benchmark*
Please rate each of the following characteristics as they relate to Denton as a whole.
(% excellent or good)
2016 2018 2020 2022
Making all residents feel welcome
Attracting people from diverse backgrounds
Valuing/respecting residents from diverse backgrounds
Taking care of vulnerable residents
71%
Similar
71%
Similar
Please rate the job you feel the Denton community does at each of the following.
(% excellent or good)
Sense of civic/community pride
Neighborliness of residents
Opportunities to participate in social events and activities
Opportunities to volunteer
Opportunities to participate in community matters
Openness and acceptance of the community toward people
of diverse backgrounds
Please also rate each of the following in the Denton community.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
31
Residents' connection andengagement with theircommunity, 2022Inclusivity and engagementInclusivity refers to a cultural and environmental feeling ofbelonging; residents who feel invited to participate within theircommunities feel more included, involved, and engaged thanthose who do not.Denton as a place to raise childrenDenton as a place to retireSense of communityPlease rate each of the following aspects of quality of life in Denton.(% excellent or good)Residents' connection and engagement with theircommunityPlease rate each of the following characteristics as they relate to Denton as a whole.(% excellent or good)
Making all residents feel welcome
Attracting people from diverse backgrounds
Valuing/respecting residents from diverse backgrounds
Taking care of vulnerable residents
70%
Similar
70%
Similar
69%
Similar
69%
Similar
47%
Similar
47%
Similar
Please rate the job you feel the Denton community does at each of the following.(% excellent or good)
2016 2018 2020 2022
Sense of civic/community pride
Neighborliness of residents
Opportunities to participate in social events and activities
Opportunities to volunteer
Opportunities to participate in community matters
Openness and acceptance of the community toward people
of diverse backgrounds
63%
Similar
63%
Similar
64%66%59%
Similar64%66%59%
Similar
81%83%67%
Similar
81%83%67%
Similar
83%83%74%
Similar
83%83%74%
Similar
73%89%66%
Similar
73%89%66%
Similar
67%81%66%
Similar67%81%66%
Similar
Please also rate each of the following in the Denton community.
(% excellent or good)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
32
Residents' participation levels
2016 2018 2020 2022
Contacted the City of Denton for help or information
Contacted Denton elected officials to express your opinion
Attended a local public meeting
Watched a local public meeting
Volunteered your time to some group/activity
Campaigned or advocated for a local issue, cause, or candidate
Voted in your most recent local election
52%
63%
Higher
vs.
benchmark*
52%
63%
Higher
vs.
benchmark*
13%
23%
Similar13%
23%
Similar
20%
46%
14%
Similar20%
46%
14%
Similar
16%
45%
30%
Similar
16%
45%
30%
Similar
37%
63%
30%
Similar37%
63%
30%
Similar
20%
26%
Similar20%
26%
Similar
70%
Similar
70%
Similar
Please indicate whether or not you have done each of the following in the last 12 months.
(% yes)
2016 2018 2020 2022
Access the internet from your home
Access the internet from your cell phone
Visit social media sites
Use or check email
Share your opinions online
Shop online
96%
Similar
96%
Similar
98%
Similar
98%
Similar
In general, how many times do you:
(% a few times a week or more)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
33
Residents' participation levelsContacted the City of Denton for help or informationContacted Denton elected officials to express your opinionAttended a local public meetingWatched a local public meetingVolunteered your time to some group/activityCampaigned or advocated for a local issue, cause, or candidateVoted in your most recent local electionPlease indicate whether or not you have done each of the following in the last 12 months.(% yes)Access the internet from your home
Access the internet from your cell phone
Visit social media sites
Use or check email
Share your opinions online
Shop online
98%
Similar
98%
Similar
85%
Similar
85%
Similar
98%
Similar
98%
Similar
32%
Similar
32%
Similar
61%
Similar
61%
Similar
In general, how many times do you:(% a few times a week or more)
* Comparison to the national benchmark is shown. If no comparison is available, this is left blank.
34
Please rate the following aspects
of City of Denton
communications:
The availability of information about City
programs and services
City efforts to keep citizens informed about
local issues
The quality of the City's website
(www.cityofdenton.com)
The usefulness of information in mailed City
newsletters (Resident Update, Citizen
Connection, Construction Guide)
City efforts to engage citizens on social media
Please indicate how much of a
source, if at all, you consider each
of the following to be for
obtaining information about the
City government and its
activities, events and services:
City website (www.cityofdenton.com)
City mailed newsletters (Resident Update,
Citizen Connection, Construction Guide)
City cable television channel (Charter 194,
Grande 12, Frontier 38)
Social Media Channels (Facebook, Twitter,
Instagram, Nextdoor, Youtube)
City email news updates and alerts
Local news media sources, such as the Denton
Record-Chronicle
Your homeowner/neighborhood association
City staff or public buildings (brochures,
posters, signage)
City Council
Word of mouth/friends
Thinking about your most recent
experience with the City of
Denton, please rate your
impression of the following
categories of customer service
performance:
The ease of locating contact information
The availability of City staff (hours of
operation)
The length of time you waited (waiting on
hold, waiting in line, etc.) to submit a request
The courtesy and helpfulness of City staff
The competence and knowledge of City staff
The timely resolution of your request
53%
65%
62%
49%
51%
91%
63%
66%
46%
80%
71%
78%
31%
89%
89%
77%
85%
81%
62%
68%
62%
Custom questions
Below are the results of each custom question on the survey. The percentage of positive responses (Excellent/Good or
Major/Minor source) is shown.
% positive
35
Please rate the following aspectsof City of Dentoncommunications:The availability of information about Cityprograms and servicesCity efforts to keep citizens informed aboutlocal issuesThe quality of the City's website(www.cityofdenton.com)The usefulness of information in mailed Citynewsletters (Resident Update, CitizenConnection, Construction Guide)City efforts to engage citizens on social mediaPlease indicate how much of asource, if at all, you consider eachof the following to be forobtaining information about theCity government and itsactivities, events and services:City website (www.cityofdenton.com)City mailed newsletters (Resident Update,Citizen Connection, Construction Guide)City cable television channel (Charter 194,Grande 12, Frontier 38)Social Media Channels (Facebook, Twitter,Instagram, Nextdoor, Youtube)City email news updates and alertsLocal news media sources, such as the DentonRecord-ChronicleYour homeowner/neighborhood associationCity staff or public buildings (brochures,posters, signage)City CouncilWord of mouth/friends
Thinking about your most recent
experience with the City of
Denton, please rate your
impression of the following
categories of customer service
performance:
The ease of locating contact information
The availability of City staff (hours of
operation)
The length of time you waited (waiting on
hold, waiting in line, etc.) to submit a request
The courtesy and helpfulness of City staff
The competence and knowledge of City staff
The timely resolution of your request 77%
85%
81%
62%
68%
62%
Custom questionsBelow are the results of each custom question on the survey. The percentage of positive responses (Excellent/Good orMajor/Minor source) is shown.% positive
36
% positiveRankNumber ofcommunitiesPercentilePlease rate each of the
following aspects of
quality of life in Denton.
Denton as a place to live Similar
Your neighborhood as a place to live Similar
Denton as a place to raise children Similar
Denton as a place to work Similar
Denton as a place to visit Similar
Denton as a place to retire Lower
The overall quality of life Similar
Sense of community Similar
Please rate each of the
following characteristics
as they relate to Denton as
a whole.
Overall economic health Similar
Overall quality of the transportation system Lower
Overall design or layout of residential and commercial areas Lower
Overall quality of the utility infrastructure Lower
Overall feeling of safety Lower
Overall quality of natural environment Lower
Overall quality of parks and recreation opportunities Similar
Overall health and wellness opportunities Similar
Overall opportunities for education, culture, and the arts Higher
2133726477%
1629024273%
2434125968%
3233222558%
4929114861%
1733727851%
2436327472%
5529013171%
2827820151%
1116314637%
1427123348%
1115914155%
1532928062%
328027052%
2016513370%
2227321361%
National benchmark tables
This table contains the comparisons of Denton's results to those from other communities. The first column shows the comparison of
Denton's rating to the benchmark. Denton's results are noted as being “higher”, “lower” or “similar” to the benchmark, meaning that
the average rating given by Denton residents is statistically similar to or different than the benchmark. The second column is Denton's
“percent positive.” Most commonly, the percent positive is the combination of the top two most positive response options (i.e.,
excellent/good). The third column is the rank assigned to Denton's rating among communities where a similar question was asked. The
fourth column is the number of communities that asked a similar question. The fifth column shows the percentile for Denton's result --
that is what percent of surveyed communities had a lower rating than Denton.
37
Please rate each of the
following characteristics
as they relate to Denton as
a whole.
Overall health and wellness opportunities Similar
Overall opportunities for education, culture, and the arts Higher
Residents' connection and engagement with their community Similar
Please indicate how likely
or unlikely you are to do
each of the following.
Recommend living in Denton to someone who asks Similar
Remain in Denton for the next five years Similar
Please rate how safe or
unsafe you feel:
In your neighborhood during the day Similar
In Denton's downtown/commercial area during the day Similar
From property crime Similar
From violent crime Similar
From fire, flood, or other natural disaster Similar
Please rate the job you feel
the Denton community
does at each of the
following.
Making all residents feel welcome Similar
Attracting people from diverse backgrounds Similar
Valuing/respecting residents from diverse backgrounds Similar
Taking care of vulnerable residents Similar
Please rate each of the
following in the Denton
community.
Overall quality of business and service establishments Similar
Variety of business and service establishments Similar
Vibrancy of downtown/commercial area Higher
Employment opportunities Similar
Shopping opportunities Similar
Cost of living Similar
Overall image or reputation Similar
Please also rate each of the
following in the Denton
community.
Traffic flow on major streets Lower
Ease of public parking Much lower
Ease of travel by car Similar
832744679%
651605661%
2228121879%
1027824975%
2930821791%
3529218987%
2916811965%
3116811581%
2415812175%
421669671%
821633070%
671645469%
1916013047%
752776879%
601606470%
772605966%
4329316647%
4728515254%
2727219827%
3733321067%
1930624734%
325424527%
38
Please also rate each of the
following in the Denton
community.
Ease of public parking Much lower
Ease of travel by car Similar
Ease of travel by public transportation Lower
Ease of travel by bicycle Lower
Ease of walking Lower
Well-planned residential growth Lower
Well-planned commercial growth Similar
Well-designed neighborhoods Lower
Preservation of the historical or cultural character of the
community Similar
Public places where people want to spend time Similar
Variety of housing options Similar
Availability of affordable quality housing Lower
Overall quality of new development Similar
Overall appearance Lower
Cleanliness Lower
Water resources Lower
Air quality Much lower
Availability of paths and walking trails Lower
Fitness opportunities Similar
Recreational opportunities Similar
Availability of affordable quality food Similar
Availability of affordable quality health care Lower
Availability of preventive health services Lower
Availability of affordable quality mental health care Similar
2129223156%
1925320423%
729427426%
829527045%
1816213336%
391629945%
1315913940%
421589260%
3326617753%
1727723036%
1829924419%
1329025246%
1631326150%
930027245%
1514512435%
426425250%
1029726844%
1826621854%
2128722553%
2926018559%
1226823641%
1425522041%
39
Please also rate each of the
following in the Denton
community.
Availability of preventive health services Lower
Availability of affordable quality mental health care Similar
Opportunities to attend cultural/arts/music activities Higher
Community support for the arts Higher
Availability of affordable quality childcare/preschool Similar
K-12 education Similar
Adult educational opportunities Similar
Sense of civic/community pride Similar
Neighborliness of residents Similar
Opportunities to participate in social events and activities Similar
Opportunities to attend special events and festivals Similar
Opportunities to volunteer Similar
Opportunities to participate in community matters Similar
Openness and acceptance of the community toward people of
diverse backgrounds Similar
Please indicate whether or
not you have done each of
the following in the last 12
months.
Contacted the City of Denton for help or information Higher
Contacted Denton elected officials to express your opinion Similar
Attended a local public meeting Similar
Watched a local public meeting Similar
Volunteered your time to some group/activity Similar
Campaigned or advocated for a local issue, cause, or candidate Similar
Voted in your most recent local election Similar
Used public transportation instead of driving Similar
Carpooled with other adults or children instead of driving alone Higher
Walked or biked instead of driving Similar
2125620228%
842834577%
931591276%
2726719431%
4027016168%
5826311061%
571596863%
2426720159%
682748867%
6327210068%
732707374%
712737966%
772896666%
953081563%
842674223%
1726722114%
732486630%
4427015130%
802605226%
2516112170%
692437523%
952631457%
40
Please indicate whether or
not you have done each of
the following in the last 12
months.
Carpooled with other adults or children instead of driving alone Higher
Walked or biked instead of driving Similar
Please rate the quality of
each of the following
services in Denton.
Public information services Similar
Economic development Similar
Traffic enforcement Similar
Traffic signal timing Similar
Street repair Much lower
Street cleaning Lower
Street lighting Similar
Snow removal Lower
Sidewalk maintenance Lower
Bus or transit services Similar
Land use, planning and zoning Similar
Code enforcement Similar
Affordable high-speed internet access Similar
Garbage collection Similar
Drinking water Similar
Sewer services Similar
Storm water management Similar
Power (electric and/or gas) utility Similar
Utility billing Similar
Police/Sheriff services Similar
Crime prevention Similar
Animal control Similar
3326717851%
3828617564%
4227916154%
1632727350%
1427123437%
332231119%
1028425540%
1631326247%
1324120941%
728026036%
2925017735%
1428624537%
3532020744%
531567448%
2330423378%
3928017172%
2928520174%
3029920960%
2622416674%
5125112269%
1535430068%
2832623560%
41
Please rate the quality of
each of the following
services in Denton.
Crime prevention Similar
Animal control Similar
Ambulance or emergency medical services Similar
Fire services Similar
Fire prevention and education Similar
Emergency preparedness Similar
Preservation of natural areas Similar
Denton open space Lower
Recycling Similar
Yard waste pick-up Similar
City parks Similar
Recreation programs or classes Similar
Recreation centers or facilities Similar
Health services Similar
Public library services Similar
Overall customer service by Denton employees Similar
Please rate the following
categories of Denton
government performance.
The value of services for the taxes paid to Denton Similar
The overall direction that Denton is taking Similar
The job Denton government does at welcoming resident
involvement Similar
Overall confidence in Denton government Similar
Generally acting in the best interest of the community Lower
Being honest Lower
Being open and transparent to the public Similar
Informing residents about issues facing the community Similar
672969776%
1629324783%
1331727486%
1528223975%
4428115769%
2026321049%
1325622348%
3130621168%
4526214575%
2529922573%
3929117665%
4727614564%
2525018757%
2729821781%
3434222576%
2034627742%
1731025741%
4630816650%
1227624239%
1328024343%
1427123441%
2316512847%
42
Please rate the following
categories of Denton
government performance.
Being open and transparent to the public Similar
Informing residents about issues facing the community Similar
Treating all residents fairly Similar
Treating residents with respect Similar
Overall, how would you
rate the quality of the
services provided by each
of the following?
The City of Denton Similar
The Federal Government Similar
Please rate how important,
if at all, you think it is for
the Denton community to
focus on each of the
following in the coming
two years.
Overall economic health Similar
Overall quality of the transportation system Similar
Overall design or layout of residential and commercial areas Similar
Overall quality of the utility infrastructure Similar
Overall feeling of safety Similar
Overall quality of natural environment Similar
Overall quality of parks and recreation opportunities Similar
Overall health and wellness opportunities Similar
Overall opportunities for education, culture, and the arts Similar
Residents' connection and engagement with their community Similar
In general, how many times
do you:
Access the internet from your home Similar
Access the internet from your cell phone Similar
Visit social media sites Similar
Use or check email Similar
Share your opinions online Similar
Shop online Similar
Please rate your overall health.Similar
What impact, if any, do you think the economy will have on your
family income in the next 6 months? Do you think the impact will be:
Lower
3517111148%
1827722752%
1616213657%
2333826161%
826024029%
4925112787%
801583278%
4925112879%
491578187%
3525116392%
742516579%
911581485%
882513177%
682517974%
622519571%
621586196%
98158498%
921571285%
681585098%
651585632%
681585161%
652629168%
43
Please rate your overall health.Similar
What impact, if any, do you think the economy will have on your
family income in the next 6 months? Do you think the impact will be:Lower 726424615%
44
% positiveRankNumber ofcommunitiesPercentilePlease rate each of the
following aspects of
quality of life in Denton.
Denton as a place to live Similar
Your neighborhood as a place to live Similar
Denton as a place to raise children Similar
Denton as a place to work Similar
Denton as a place to visit Similar
Denton as a place to retire Similar
The overall quality of life Similar
Sense of community Similar
Please rate each of the
following characteristics
as they relate to Denton as
a whole.
Overall economic health Similar
Overall quality of the transportation system Lower
Overall design or layout of residential and commercial areas Similar
Overall quality of the utility infrastructure Lower
Overall feeling of safety Similar
Overall quality of natural environment Lower
Overall quality of parks and recreation opportunities Similar
Overall health and wellness opportunities Similar
Overall opportunities for education, culture, and the arts Similar
Residents' connection and engagement with their community Similar
Recommend living in Denton to someone who asks Similar
40322077%
16242173%
37322168%
43321958%
44291761%
31322351%
37322172%
6822871%
33211551%
18161437%
28211648%
18161455%
31292162%
9222152%
29171370%
28211661%
7621679%
6816661%
Custom benchmark tables
This table contains the comparisons of Denton's results to those from other communities with a similar population, as selected by City
Staff. The first column shows the comparison of Denton's rating to the benchmark. Denton's results are noted as being “higher”,
“lower” or “similar” to the benchmark, meaning that the average rating given by Denton residents is statistically similar to or different
than the benchmark. The second column is Denton's “percent positive.” Most commonly, the percent positive is the combination of the
top two most positive response options (i.e., excellent/good). The third column is the rank assigned to Denton's rating among
communities where a similar question was asked. The fourth column is the number of communities that asked a similar question. The
fifth column shows the percentile for Denton's result -- that is what percent of surveyed communities had a lower rating than Denton.
45
Please rate each of thefollowing characteristics
as they relate to Denton as
a whole.Residents' connection and engagement with their community Similar
Please indicate how likely
or unlikely you are to do
each of the following.
Recommend living in Denton to someone who asks Similar
Remain in Denton for the next five years Similar
Please rate how safe or
unsafe you feel:
In your neighborhood during the day Similar
In Denton's downtown/commercial area during the day Similar
From property crime Similar
From violent crime Similar
From fire, flood, or other natural disaster Similar
Please rate the job you feel
the Denton community
does at each of the
following.
Making all residents feel welcome Similar
Attracting people from diverse backgrounds Similar
Valuing/respecting residents from diverse backgrounds Similar
Taking care of vulnerable residents Similar
Please rate each of the
following in the Denton
community.
Overall quality of business and service establishments Similar
Variety of business and service establishments Similar
Vibrancy of downtown/commercial area Higher
Employment opportunities Similar
Shopping opportunities Similar
Cost of living Similar
Overall image or reputation Similar
Please also rate each of the
following in the Denton
community.
Traffic flow on major streets Similar
Ease of public parking Lower
Ease of travel by car Similar
Ease of travel by public transportation Lower
Ease of travel by bicycle Lower
Ease of walking Similar
Well-planned residential growth Similar
50221279%
36221575%
36251791%
60231087%
44181165%
44181181%
40151075%
6216771%
9316270%
7516569%
31161247%
6621879%
5217970%
7319666%
36251747%
38211454%
42211327%
50281567%
26262034%
5181827%
22221856%
21191623%
18221926%
27221745%
46
Please also rate each of the
following in the Denton
community.
Ease of walking Similar
Well-planned residential growth Similar
Well-planned commercial growth Similar
Well-designed neighborhoods Similar
Preservation of the historical or cultural character of the
community Similar
Public places where people want to spend time Similar
Variety of housing options Similar
Availability of affordable quality housing Similar
Overall quality of new development Similar
Overall appearance Similar
Cleanliness Lower
Water resources Lower
Air quality Lower
Availability of paths and walking trails Lower
Fitness opportunities Similar
Recreational opportunities Similar
Availability of affordable quality food Similar
Availability of affordable quality health care Lower
Availability of preventive health services Lower
Availability of affordable quality mental health care Similar
Opportunities to attend cultural/arts/music activities Higher
Community support for the arts Higher
Availability of affordable quality childcare/preschool Similar
K-12 education Similar
Adult educational opportunities Similar
Sense of civic/community pride Similar
37161136%
43161045%
35171240%
6615660%
50201153%
30201536%
30231719%
18221946%
32282050%
18272345%
21141235%
13222050%
13232144%
25201654%
27221753%
27181459%
25201641%
26191541%
26191528%
7722677%
8716376%
40201331%
6121968%
6121961%
47
Please also rate each of the
following in the Denton
community.
Adult educational opportunities Similar
Sense of civic/community pride Similar
Neighborliness of residents Similar
Opportunities to participate in social events and activities Similar
Opportunities to attend special events and festivals Similar
Opportunities to volunteer Similar
Opportunities to participate in community matters Similar
Openness and acceptance of the community toward people of
diverse backgrounds Similar
Please indicate whether or
not you have done each of
the following in the last 12
months.
Contacted the City of Denton for help or information Higher
Contacted Denton elected officials to express your opinion Similar
Attended a local public meeting Similar
Watched a local public meeting Similar
Volunteered your time to some group/activity Similar
Campaigned or advocated for a local issue, cause, or candidate Similar
Voted in your most recent local election Lower
Used public transportation instead of driving Similar
Carpooled with other adults or children instead of driving alone Higher
Walked or biked instead of driving Similar
Please rate the quality of
each of the following
services in Denton.
Public information services Similar
Economic development Similar
Traffic enforcement Similar
Traffic signal timing Similar
Street repair Lower
Street cleaning Lower
Street lighting Similar
Snow removal Similar
6816663%
40201359%
7722667%
7020768%
7520674%
8020566%
9022366%
10026163%
7520623%
20201714%
7020730%
45201230%
7020726%
6161670%
5719923%
9520257%
50201151%
54221164%
42211354%
37271850%
30201537%
4232319%
26191540%
33241747%
48
Please rate the quality of
each of the following
services in Denton.
Street lighting Similar
Snow removal Similar
Sidewalk maintenance Lower
Bus or transit services Similar
Land use, planning and zoning Similar
Code enforcement Similar
Affordable high-speed internet access Similar
Garbage collection Similar
Drinking water Similar
Sewer services Similar
Storm water management Similar
Power (electric and/or gas) utility Similar
Utility billing Similar
Police/Sheriff services Similar
Crime prevention Similar
Animal control Similar
Ambulance or emergency medical services Similar
Fire services Similar
Fire prevention and education Similar
Emergency preparedness Similar
Preservation of natural areas Similar
Denton open space Lower
Recycling Similar
Yard waste pick-up Similar
City parks Similar
Recreation programs or classes Similar
29171341%
17171536%
25201635%
18221937%
37291944%
6615648%
38261778%
39231572%
34231674%
40251660%
47171074%
7319669%
31322368%
48271560%
7225876%
34261883%
36302086%
29241875%
47231369%
19211849%
15201848%
34261868%
52211175%
37241673%
49
Please rate the quality of
each of the following
services in Denton.
City parks Similar
Recreation programs or classes Similar
Recreation centers or facilities Similar
Health services Similar
Public library services Similar
Overall customer service by Denton employees Similar
Please rate the following
categories of Denton
government performance.
The value of services for the taxes paid to Denton Similar
The overall direction that Denton is taking Similar
The job Denton government does at welcoming resident
involvement Similar
Overall confidence in Denton government Similar
Generally acting in the best interest of the community Similar
Being honest Similar
Being open and transparent to the public Similar
Informing residents about issues facing the community Similar
Treating all residents fairly Similar
Treating residents with respect Similar
Overall, how would you
rate the quality of the
services provided by each
of the following?
The City of Denton Similar
The Federal Government Similar
Please rate how important,
if at all, you think it is for
the Denton community to
focus on each of the
following in the coming
two years.
Overall economic health Similar
Overall quality of the transportation system Similar
Overall design or layout of residential and commercial areas Similar
Overall quality of the utility infrastructure Similar
Overall feeling of safety Similar
Overall quality of natural environment Similar
Overall quality of parks and recreation opportunities Similar
Overall health and wellness opportunities Similar
44251565%
56231164%
30201557%
33271981%
60301376%
31322342%
23262141%
60281250%
22221839%
18221943%
20201741%
35171247%
50181048%
28211652%
25161357%
45311861%
15201829%
42191287%
8116478%
5719979%
5315887%
5719992%
8419479%
9316285%
50
Please rate how important,
if at all, you think it is for
the Denton community to
focus on each of the
following in the coming
two years.
Overall quality of parks and recreation opportunities Similar
Overall health and wellness opportunities Similar
Overall opportunities for education, culture, and the arts Similar
Residents' connection and engagement with their community Similar
In general, how many times
do you:
Access the internet from your home Similar
Access the internet from your cell phone Similar
Visit social media sites Similar
Use or check email Similar
Share your opinions online Similar
Shop online Similar
Please rate your overall health.Similar
What impact, if any, do you think the economy will have on your
family income in the next 6 months? Do you think the impact will be:Similar
8419477%
8419474%
9419271%
7516596%
10016198%
10016185%
8116498%
6816632%
8116461%
6020968%
25201615%
51
Please rate each of the following
aspects of quality of life in Denton.
Denton as a place to live Excellent
Good
Fair
Poor
Your neighborhood as a place to live Excellent
Good
Fair
Poor
Denton as a place to raise children Excellent
Good
Fair
Poor
Denton as a place to work Excellent
Good
Fair
Poor
Denton as a place to visit Excellent
Good
Fair
Poor
Denton as a place to retire Excellent
Good
Fair
Poor
The overall quality of life Excellent
Good
Fair
Poor
Excellent
6%
18%
50%
26%
8%
19%
41%
33%
7%
26%
41%
26%
13%
30%
42%
16%
9%
30%
36%
25%
21%
29%
33%
17%
4%
25%
52%
19%
Complete set of frequencies
This dashboard contains a complete set of responses to each question on the survey. By default, "Don't know" responses are excluded, but
may be added to the table using the response filter to the right. When a table for a question that only permitted a single response does not
total to exactly 100%, it is due to the common practice of percentages being rounded to the nearest whole number.
52
Please rate each of the following
aspects of quality of life in Denton.
The overall quality of life Poor
Sense of community Excellent
Good
Fair
Poor
Please rate each of the following
characteristics as they relate to
Denton as a whole.
Overall economic health Excellent
Good
Fair
Poor
Overall quality of the transportation system Excellent
Good
Fair
Poor
Overall design or layout of residential and
commercial areas
Excellent
Good
Fair
Poor
Overall quality of the utility infrastructure Excellent
Good
Fair
Poor
Overall feeling of safety Excellent
Good
Fair
Poor
Overall quality of natural environment Excellent
Good
Fair
Poor
Overall quality of parks and recreation
opportunities
Excellent
Good
Fair
Poor
10%
20%
52%
18%
6%
44%
40%
10%
36%
27%
32%
5%
18%
34%
43%
5%
20%
26%
43%
11%
6%
33%
52%
9%
16%
34%
37%
14%
22%
46%
23%
53
Please rate each of the following
characteristics as they relate to
Denton as a whole.
Overall quality of parks and recreation
opportunities
Fair
Poor
Overall health and wellness opportunities Excellent
Good
Fair
Poor
Overall opportunities for education, culture, and
the arts
Excellent
Good
Fair
Poor
Residents' connection and engagement with their
community
Excellent
Good
Fair
Poor
Please indicate how likely or unlikely
you are to do each of the following.
Recommend living in Denton to someone who asks Very likely
Somewhat likely
Somewhat unlikely
Very unlikely
Remain in Denton for the next five years Very likely
Somewhat likely
Somewhat unlikely
Very unlikely
Please rate how safe or unsafe you
feel:
In your neighborhood during the day Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
In Denton's downtown/commercial area during
the day
Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
From property crime Very safe
Somewhat safe
9%
9%
31%
44%
16%
3%
18%
45%
34%
4%
35%
47%
13%
9%
13%
48%
30%
16%
10%
26%
49%
3%
6%
27%
64%
0%
5%
8%
33%
53%
24%
54
Please rate how safe or unsafe you
feel:
From property crime
Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
From violent crime Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
From fire, flood, or other natural disaster Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
Please rate the job you feel the
Denton community does at each of the
following.
Making all residents feel welcome Excellent
Good
Fair
Poor
Attracting people from diverse backgrounds Excellent
Good
Fair
Poor
Valuing/respecting residents from diverse
backgrounds
Excellent
Good
Fair
Poor
Taking care of vulnerable residents Excellent
Good
Fair
Poor
Please rate each of the following in
the Denton community.
Overall quality of business and service
establishments
Excellent
Good
3%
11%
22%
40%
2%
6%
11%
48%
33%
3%
2%
21%
44%
31%
4%
26%
57%
13%
7%
23%
47%
23%
10%
21%
42%
26%
29%
24%
33%
14%
21%
55
Please rate each of the following in
the Denton community.
Overall quality of business and service
establishments
Excellent
Good
Fair
Poor
Variety of business and service establishments Excellent
Good
Fair
Poor
Vibrancy of downtown/commercial area Excellent
Good
Fair
Poor
Employment opportunities Excellent
Good
Fair
Poor
Shopping opportunities Excellent
Good
Fair
Poor
Cost of living Excellent
Good
Fair
Poor
Overall image or reputation Excellent
Good
Fair
Poor
Please also rate each of the following
in the Denton community.
Traffic flow on major streets Excellent
Good
Fair
Poor
Excellent
1%
21%
57%
9%
22%
50%
19%
4%
30%
40%
26%
20%
35%
40%
5%
15%
32%
38%
15%
28%
46%
19%
8%
7%
27%
49%
17%
31%
35%
28%
6%
56
Please also rate each of the following
in the Denton community.
Traffic flow on major streets Poor
Ease of public parking Excellent
Good
Fair
Poor
Ease of travel by car Excellent
Good
Fair
Poor
Ease of travel by public transportation Excellent
Good
Fair
Poor
Ease of travel by bicycle Excellent
Good
Fair
Poor
Ease of walking Excellent
Good
Fair
Poor
Well-planned residential growth Excellent
Good
Fair
Poor
Well-planned commercial growth Excellent
Good
Fair
Poor
Well-designed neighborhoods Excellent
Good
Fair
Poor
33%
41%
22%
4%
13%
33%
42%
12%
53%
24%
20%
3%
36%
38%
23%
3%
30%
27%
32%
12%
36%
30%
29%
5%
28%
28%
38%
5%
43%
34%
4%
57
Please also rate each of the following
in the Denton community.
Well-designed neighborhoods
Fair
Poor
Preservation of the historical or cultural character
of the community
Excellent
Good
Fair
Poor
Public places where people want to spend time Excellent
Good
Fair
Poor
Variety of housing options Excellent
Good
Fair
Poor
Availability of affordable quality housing Excellent
Good
Fair
Poor
Overall quality of new development Excellent
Good
Fair
Poor
Overall appearance Excellent
Good
Fair
Poor
Cleanliness Excellent
Good
Fair
Poor
Water resources Excellent
Good
Fair
18%
17%
24%
37%
22%
9%
38%
40%
13%
32%
32%
29%
7%
51%
29%
17%
3%
32%
23%
38%
7%
11%
41%
37%
12%
15%
40%
40%
5%
27%
7%
58
Please also rate each of the following
in the Denton community.
Water resources
Good
Fair
Poor
Air quality Excellent
Good
Fair
Poor
Availability of paths and walking trails Excellent
Good
Fair
Poor
Fitness opportunities Excellent
Good
Fair
Poor
Recreational opportunities Excellent
Good
Fair
Poor
Availability of affordable quality food Excellent
Good
Fair
Poor
Availability of affordable quality health care Excellent
Good
Fair
Poor
Availability of preventive health services Excellent
Good
Fair
Poor
Availability of affordable quality mental health
care
Excellent
Good
21%
45%
19%
31%
42%
8%
22%
34%
30%
14%
11%
35%
37%
17%
15%
33%
32%
20%
10%
33%
41%
17%
24%
35%
32%
9%
20%
39%
30%
11%
9%
59
Please also rate each of the following
in the Denton community.
Availability of affordable quality mental health
care
Excellent
Good
Fair
Poor
Opportunities to attend cultural/arts/music
activities
Excellent
Good
Fair
Poor
Community support for the arts Excellent
Good
Fair
Poor
Availability of affordable quality
childcare/preschool
Excellent
Good
Fair
Poor
K-12 education Excellent
Good
Fair
Poor
Adult educational opportunities Excellent
Good
Fair
Poor
Sense of civic/community pride Excellent
Good
Fair
Poor
Neighborliness of residents Excellent
Good
Fair
Poor
Excellent
35%
39%
18%
5%
18%
50%
27%
4%
20%
41%
35%
22%
48%
19%
10%
6%
27%
50%
17%
14%
25%
44%
17%
4%
34%
42%
20%
10%
32%
48%
10%
60
Please also rate each of the following
in the Denton community.
Neighborliness of residents Poor
Opportunities to participate in social events and
activities
Excellent
Good
Fair
Poor
Opportunities to attend special events and
festivals
Excellent
Good
Fair
Poor
Opportunities to volunteer Excellent
Good
Fair
Poor
Opportunities to participate in community
matters
Excellent
Good
Fair
Poor
Openness and acceptance of the community
toward people of diverse backgrounds
Excellent
Good
Fair
Poor
Please indicate whether or not you
have done each of the following in the
last 12 months.
Contacted the City of Denton for help or
information
No
Yes
Contacted Denton elected officials to express your
opinion
No
Yes
Attended a local public meeting No
Yes
Watched a local public meeting No
Yes
Volunteered your time to some group/activity No
Yes
Campaigned or advocated for a local issue, cause,
or candidate
No
Yes
5%
29%
50%
17%
3%
29%
46%
22%
1%
25%
50%
23%
4%
31%
46%
19%
9%
26%
43%
22%
64%
36%
23%
77%
13%
87%
30%
70%
31%
69%
74%
61
Please indicate whether or not you
have done each of the following in the
last 12 months.
Campaigned or advocated for a local issue, cause,
or candidate
No
Yes
Voted in your most recent local election No
Yes
Used public transportation instead of driving No
Yes
Carpooled with other adults or children instead of
driving alone
No
Yes
Walked or biked instead of driving No
Yes
Please rate the quality of each of the
following services in Denton.
Public information services Excellent
Good
Fair
Poor
Economic development Excellent
Good
Fair
Poor
Traffic enforcement Excellent
Good
Fair
Poor
Traffic signal timing Excellent
Good
Fair
Poor
Street repair Excellent
Good
Fair
Poor
Street cleaning Excellent
Good
Fair
26%
70%
30%
23%
77%
57%
43%
50%
50%
3%
33%
53%
11%
13%
34%
43%
10%
21%
31%
34%
14%
26%
39%
21%
14%
58%
24%
15%
3%
29%
11%
62
Please rate the quality of each of the
following services in Denton.
Street cleaning
Good
Fair
Poor
Street lighting Excellent
Good
Fair
Poor
Snow removal Excellent
Good
Fair
Poor
Sidewalk maintenance Excellent
Good
Fair
Poor
Bus or transit services Excellent
Good
Fair
Poor
Land use, planning and zoning Excellent
Good
Fair
Poor
Code enforcement Excellent
Good
Fair
Poor
Affordable high-speed internet access Excellent
Good
Fair
Poor
Garbage collection Excellent
Good
23%
37%
16%
38%
39%
8%
22%
36%
28%
13%
29%
36%
31%
4%
33%
32%
27%
8%
33%
31%
32%
4%
23%
34%
37%
6%
18%
34%
31%
17%
25%
63
Please rate the quality of each of the
following services in Denton.
Garbage collection
Excellent
Good
Fair
Poor
Drinking water Excellent
Good
Fair
Poor
Sewer services Excellent
Good
Fair
Poor
Storm water management Excellent
Good
Fair
Poor
Power (electric and/or gas) utility Excellent
Good
Fair
Poor
Utility billing Excellent
Good
Fair
Poor
Police/Sheriff services Excellent
Good
Fair
Poor
Crime prevention Excellent
Good
Fair
Poor
Excellent
2%
21%
52%
6%
23%
52%
18%
7%
20%
49%
25%
11%
30%
42%
18%
4%
23%
53%
20%
6%
26%
42%
26%
8%
25%
47%
20%
5%
36%
47%
12%
64
Please rate the quality of each of the
following services in Denton.
Crime prevention Poor
Animal control Excellent
Good
Fair
Poor
Ambulance or emergency medical services Excellent
Good
Fair
Poor
Fire services Excellent
Good
Fair
Poor
Fire prevention and education Excellent
Good
Fair
Poor
Emergency preparedness Excellent
Good
Fair
Poor
Preservation of natural areas Excellent
Good
Fair
Poor
Denton open space Excellent
Good
Fair
Poor
Recycling Excellent
Good
Fair
Poor
3%
22%
55%
20%
1%
17%
56%
26%
1%
13%
54%
32%
11%
13%
57%
19%
13%
17%
50%
20%
17%
35%
35%
13%
18%
35%
36%
11%
23%
47%
20%
65
Please rate the quality of each of the
following services in Denton.
Recycling
Fair
Poor
Yard waste pick-up Excellent
Good
Fair
Poor
City parks Excellent
Good
Fair
Poor
Recreation programs or classes Excellent
Good
Fair
Poor
Recreation centers or facilities Excellent
Good
Fair
Poor
Health services Excellent
Good
Fair
Poor
Public library services Excellent
Good
Fair
Poor
Overall customer service by Denton employees Excellent
Good
Fair
Poor
Please rate the following categories
of Denton government performance.
The value of services for the taxes paid to Denton Excellent
Good
Fair
9%
4%
22%
52%
22%
8%
19%
46%
26%
12%
23%
39%
27%
8%
29%
39%
24%
12%
32%
41%
16%
1%
19%
48%
32%
3%
20%
57%
20%
39%
3%
66
Please rate the following categories
of Denton government performance.
The value of services for the taxes paid to Denton
Good
Fair
Poor
The overall direction that Denton is taking Excellent
Good
Fair
Poor
The job Denton government does at welcoming
resident involvement
Excellent
Good
Fair
Poor
Overall confidence in Denton government Excellent
Good
Fair
Poor
Generally acting in the best interest of the
community
Excellent
Good
Fair
Poor
Being honest Excellent
Good
Fair
Poor
Being open and transparent to the public Excellent
Good
Fair
Poor
Informing residents about issues facing the
community
Excellent
Good
Fair
Poor
Treating all residents fairly Excellent
Good
18%
39%
25%
35%
28%
12%
10%
40%
45%
5%
23%
40%
34%
3%
24%
35%
37%
5%
23%
37%
31%
10%
28%
25%
35%
11%
21%
31%
38%
10%
6%
67
Please rate the following categories
of Denton government performance.
Treating all residents fairly
Excellent
Good
Fair
Poor
Treating residents with respect Excellent
Good
Fair
Poor
Overall, how would you rate the
quality of the services provided by
each of the following?
The City of Denton Excellent
Good
Fair
Poor
The Federal Government Excellent
Good
Fair
Poor
Please rate how important, if at all,
you think it is for the Denton
community to focus on each of the
following in the coming two years.
Overall economic health Essential
Very important
Somewhat important
Not at all important
Overall quality of the transportation system Essential
Very important
Somewhat important
Not at all important
Overall design or layout of residential and
commercial areas
Essential
Very important
Somewhat important
Not at all important
Overall quality of the utility infrastructure Essential
Very important
Somewhat important
Not at all important
Essential
27%
22%
46%
15%
28%
48%
9%
11%
29%
42%
18%
31%
41%
23%
4%
0%
13%
39%
48%
2%
21%
40%
38%
4%
17%
49%
30%
2%
11%
38%
49%
68
Please rate how important, if at all,
you think it is for the Denton
community to focus on each of the
following in the coming two years.
Overall quality of the utility infrastructure Not at all important
Overall feeling of safety Essential
Very important
Somewhat important
Not at all important
Overall quality of natural environment Essential
Very important
Somewhat important
Not at all important
Overall quality of parks and recreation
opportunities
Essential
Very important
Somewhat important
Not at all important
Overall health and wellness opportunities Essential
Very important
Somewhat important
Not at all important
Overall opportunities for education, culture, and
the arts
Essential
Very important
Somewhat important
Not at all important
Residents' connection and engagement with their
community
Essential
Very important
Somewhat important
Not at all important
Please rate the following aspects of
City of Denton communications:
The availability of information about City
programs and services
Excellent
Good
Fair
Poor
Don't Know
City efforts to keep citizens informed about local
issues
Excellent
Good
Fair
0%
8%
46%
46%
0%
21%
30%
49%
0%
15%
44%
41%
3%
20%
31%
46%
3%
24%
33%
41%
5%
24%
36%
35%
8%
6%
41%
30%
15%
29%
16%
69
Please rate the following aspects of
City of Denton communications:
City efforts to keep citizens informed about local
issues
Good
Fair
Poor
Don't Know
The quality of the City's website
(www.cityofdenton.com)
Excellent
Good
Fair
Poor
Don't Know
The usefulness of information in mailed City
newsletters (Resident Update, Citizen
Connection, Construction Guide)
Excellent
Good
Fair
Poor
Don't Know
City efforts to engage citizens on social media Excellent
Good
Fair
Poor
Don't Know
Please indicate how much of a source,
if at all, you consider each of the
following to be for obtaining
information about the City
government and its activities, events
and services:
City website (www.cityofdenton.com)Major source
Minor source
Not a source
City mailed newsletters (Resident Update, Citizen
Connection, Construction Guide)
Major source
Minor source
Not a source
City cable television channel (Charter 194, Grande
12, Frontier 38)
Major source
Minor source
Not a source
Social Media Channels (Facebook, Twitter,
Instagram, Nextdoor, Youtube)
Major source
Minor source
Not a source
City email news updates and alerts Major source
Minor source
8%
10%
38%
11%
9%
26%
40%
15%
9%
6%
26%
37%
22%
32%
11%
22%
23%
12%
11%
34%
55%
11%
43%
46%
70%
16%
14%
23%
36%
42%
42%
70
Please indicate how much of a source,
if at all, you consider each of the
following to be for obtaining
information about the City
government and its activities, events
and services:
City email news updates and alerts
Major source
Minor source
Not a source
Local news media sources, such as the Denton
Record-Chronicle
Major source
Minor source
Not a source
Your homeowner/neighborhood association Major source
Minor source
Not a source
City staff or public buildings (brochures, posters,
signage)
Major source
Minor source
Not a source
City Council Major source
Minor source
Not a source
Word of mouth/friends Major source
Minor source
Not a source
Thinking about your most recent
experience with the City of Denton,
please rate your impression of the
following categories of customer
service performance:
The ease of locating contact information Excellent
Good
Fair
Poor
The availability of City staff (hours of operation)Excellent
Good
Fair
Poor
The length of time you waited (waiting on hold,
waiting in line, etc.) to submit a request
Excellent
Good
Fair
Poor
The courtesy and helpfulness of City staff Excellent
Good
Fair
30%
28%
20%
38%
42%
55%
26%
20%
34%
45%
21%
38%
38%
24%
10%
48%
43%
6%
33%
44%
16%
2%
30%
47%
20%
8%
31%
44%
17%
47%
34%
71
Thinking about your most recent
experience with the City of Denton,
please rate your impression of the
following categories of customer
service performance:
The courtesy and helpfulness of City staff
Good
Fair
Poor
The competence and knowledge of City staff Excellent
Good
Fair
Poor
The timely resolution of your request Excellent
Good
Fair
Poor
In general, how many times do you:Access the internet from your home Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Access the internet from your cell phone Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Visit social media sites Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Use or check email Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Share your opinions online Several times a day
Once a day
1%
18%
0%
15%
52%
32%
2%
21%
48%
29%
3%
1%
8%
5%
83%
2%
0%
3%
4%
90%
14%
1%
8%
14%
63%
1%
1%
2%
16%
80%
11%
72
In general, how many times do you:Share your opinions online
Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Shop online Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Please rate your overall health.Excellent
Very good
Good
Fair
Poor
What impact, if any, do you think the economy will
have on your family income in the next 6 months?
Do you think the impact will be:
Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative
How many years have you lived in Denton?Less than 2 years
2-5 years
6-10 years
11-20 years
More than 20 years
Which best describes the building you live in?One family house detached from
any other houses
Building with two or more
homes (duplex, townhome, apa..
Mobile home
Other
Do you rent or own your home?Rent
Own
About how much is your monthly housing cost for
the place you live (including rent, mortgage
payment, property tax, property insurance and
homeowners' association (HOA) fees)?
Less than $500
$500 to $999
54%
15%
14%
6%
13%
26%
38%
7%
16%
1%
6%
24%
43%
25%
12%
36%
39%
8%
6%
23%
18%
13%
31%
14%
1%
3%
43%
54%
49%
51%
3%
73
About how much is your monthly housing cost for
the place you live (including rent, mortgage
payment, property tax, property insurance and
homeowners' association (HOA) fees)?
Less than $500
$500 to $999
$1,000 to $1,499
$1,500 to $1,999
$2,000 to $2,499
$2,500 to $2,999
$3,000 to $3,499
$3,500 or more
Do any children 17 or under live in your
household?
No
Yes
Are you or any other members of your household
aged 65 or older?
No
Yes
How much do you anticipate your household's
total income before taxes will be for the current
year? (Please include in your total income money
from all sources for all persons living in your
household.)
Less than $25,000
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or more
Are you Spanish, Hispanic or Latino?No, not Spanish, Hispanic, or
Latino
Yes, I consider myself to be
Spanish, Hispanic, or Latino
What is your race? (Mark one or more races to
indicate what race you consider yourself to be.)
American Indian or Alaskan
Native
Asian, Asian Indian, or Pacific
Islander
Black or African American
White
Other
In which category is your age?18-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65-74 years
75 years or older
Female
1%
1%
6%
14%
20%
33%
22%
28%
72%
24%
76%
8%
11%
15%
25%
25%
15%
20%
80%
5%
83%
5%
11%
2%
8%
11%
5%
16%
10%
38%
13%
74
In which category is your age?75 years or older
What is your gender?Female
Male
Identify in another way 6%
45%
49%
75
199620082015201720182022Please rate each of the following
aspects of quality of life in Denton.
Denton as a place to live
Your neighborhood as a place to live
Denton as a place to raise children
Denton as a place to work
Denton as a place to visit
Denton as a place to retire
The overall quality of life
Sense of community
Please rate each of the following
characteristics as they relate to
Denton as a whole.
Overall economic health
Overall quality of the transportation system
Overall design or layout of residential and commercial areas
Overall quality of the utility infrastructure
Overall feeling of safety
Overall quality of natural environment
Overall quality of parks and recreation opportunities
Overall health and wellness opportunities
Overall opportunities for education, culture, and the arts
Residents' connection and engagement with their community
Recommend living in Denton to someone who asks
71%
72%
51%
61%
58%
68%
73%
77%
73%
83%
58%
65%
71%
79%
81%
86%
73%
80%
64%
73%
62%
80%
82%
86%
68%
85%
69%
72%
70%
81%
77%
89%
89%
85%
61%
79%
61%
70%
52%
62%
55%
48%
37%
51%
87%
67%
62%
77%
59%
68%
83%
67%
62%
78%
53%
64%
89%
72%
71%
80%
67%
73%
Full trends
This table contains the trends over time for the City of Denton. The combined "percent positive" responses for each survey year are
presented (e.g., excellent/good or yes). If an item was not included during an administration of the survey, no percentage will be
shown in the table. If the difference between the 2018 and 2022 surveys is greater than nine percentage points, the change is
statistically significant.
It is important to note that in 2020, The NCS survey was updated to include new and refreshed items. Consequently, some of the
trends may be impacted due to wording modifications that could have potentially altered the meaning of the item for the
respondent.
76
Please rate each of the following
characteristics as they relate to
Denton as a whole.Residents' connection and engagement with their community
Please indicate how likely or
unlikely you are to do each of the
following.
Recommend living in Denton to someone who asks
Remain in Denton for the next five years
Please rate how safe or unsafe you
feel:
In your neighborhood during the day
In Denton's downtown/commercial area during the day
From property crime
From violent crime
From fire, flood, or other natural disaster
Please rate the job you feel the
Denton community does at each of
the following.
Making all residents feel welcome
Attracting people from diverse backgrounds
Valuing/respecting residents from diverse backgrounds
Taking care of vulnerable residents
Please rate each of the following
in the Denton community.
Overall quality of business and service establishments
Variety of business and service establishments
Vibrancy of downtown/commercial area
Employment opportunities
Shopping opportunities
Cost of living
Overall image or reputation
Please also rate each of the
following in the Denton
community.
Traffic flow on major streets
Ease of public parking
Ease of travel by car
Ease of travel by public transportation
Ease of travel by bicycle
Ease of walking
Well-planned residential growth
75%
79%
76%
89%
82%
84%
84%
89%
75%
81%
65%
87%
91%
88%
94%
92%
93%
47%
69%
70%
71%
67%
27%
54%
47%
66%
70%
79%
76%
48%
63%
55%
78%
78%
76%
49%
59%
40%
81%
72%
76%
60%
62%
48%
78%
74%
45%
26%
23%
56%
27%
34%
63%
47%
51%
44%
32%
26%
41%
32%
26%
36%
24%
15%
52%
41%
44%
45%
34%
27%
77
Please also rate each of the
following in the Denton
community.
Ease of walking
Well-planned residential growth
Well-planned commercial growth
Well-designed neighborhoods
Preservation of the historical or cultural character of the community
Public places where people want to spend time
Variety of housing options
Availability of affordable quality housing
Overall quality of new development
Overall appearance
Cleanliness
Water resources
Air quality
Availability of paths and walking trails
Fitness opportunities
Recreational opportunities
Availability of affordable quality food
Availability of affordable quality health care
Availability of preventive health services
Availability of affordable quality mental health care
Opportunities to attend cultural/arts/music activities
Community support for the arts
Availability of affordable quality childcare/preschool
K-12 education
Adult educational opportunities
Sense of civic/community pride
61%
68%
31%
76%
77%
28%
41%
41%
59%
53%
54%
44%
50%
35%
45%
50%
46%
19%
36%
53%
60%
40%
45%
36%
83%
63%
44%
86%
64%
70%
66%
81%
75%
72%
53%
71%
64%
75%
72%
43%
61%
73%
76%
65%
47%
87%
40%
63%
62%
78%
67%
68%
40%
34%
59%
66%
58%
46%
76%
79%
68%
44%
87%
58%
72%
73%
81%
74%
76%
47%
56%
67%
67%
68%
48%
69%
72%
81%
78
Please also rate each of the
following in the Denton
community.
Adult educational opportunities
Sense of civic/community pride
Neighborliness of residents
Opportunities to participate in social events and activities
Opportunities to attend special events and festivals
Opportunities to volunteer
Opportunities to participate in community matters
Openness and acceptance of the community toward people of
diverse backgrounds
Please indicate whether or not you
have done each of the following in
the last 12 months.
Contacted the City of Denton for help or information
Contacted Denton elected officials to express your opinion
Attended a local public meeting
Watched a local public meeting
Volunteered your time to some group/activity
Campaigned or advocated for a local issue, cause, or candidate
Voted in your most recent local election
Used public transportation instead of driving
Carpooled with other adults or children instead of driving alone
Walked or biked instead of driving
Please rate the quality of each of
the following services in Denton.
Public information services
Economic development
Traffic enforcement
Traffic signal timing
Street repair
Street cleaning
Street lighting
Snow removal
66%
66%
74%
68%
67%
59%
63%
81%
89%
83%
77%
83%
64%
67%
73%
83%
80%
81%
66%
64%
75%
81%
85%
79%
64%
51%
57%
23%
70%
26%
30%
30%
14%
23%
63%
55%
50%
30%
20%
37%
16%
20%
13%
52%
54%
52%
31%
63%
45%
46%
55%
48%
27%
30%
43%
22%
21%
19%
52%49%
47%
40%
19%
37%
50%
54%
64%
45%
48%
19%
33%
60%
63%
78%
46%
13%
29%
55%
52%
73%
50%
52%
21%
39%
54%
62%
72%
34%
60%
79
Please rate the quality of each of
the following services in Denton.
Street lighting
Snow removal
Sidewalk maintenance
Bus or transit services
Land use, planning and zoning
Code enforcement
Affordable high-speed internet access
Garbage collection
Drinking water
Sewer services
Storm water management
Power (electric and/or gas) utility
Utility billing
Police/Sheriff services
Crime prevention
Animal control
Ambulance or emergency medical services
Fire services
Fire prevention and education
Emergency preparedness
Preservation of natural areas
Denton open space
Recycling
Yard waste pick-up
City parks
Recreation programs or classes
73%
75%
68%
48%
49%
69%
75%
86%
83%
76%
60%
68%
69%
74%
60%
74%
72%
78%
48%
44%
37%
35%
36%
41%
47%
85%
83%
85%
51%
50%
72%
72%
92%
96%
75%
61%
75%
73%
80%
65%
81%
74%
92%
47%
55%
60%
40%
45%
45%
83%
85%
86%
56%
62%
69%
80%
93%
91%
66%
69%
78%
67%
75%
68%
81%
74%
86%
40%
34%
41%
27%
89%
81%
85%
58%
64%
66%
73%
90%
86%
67%
69%
72%
77%
84%
61%
88%
85%
89%
51%
57%
68%
44%
37%
50%
90%
96%
93%
74%
87%
64%
84%
57%
89%
94%
73%
85%
66%
87%
86%
80
Please rate the quality of each of
the following services in Denton.
City parks
Recreation programs or classes
Recreation centers or facilities
Health services
Public library services
Overall customer service by Denton employees
Please rate the following
categories of Denton government
performance.
The value of services for the taxes paid to Denton
The overall direction that Denton is taking
The job Denton government does at welcoming resident
involvement
Overall confidence in Denton government
Generally acting in the best interest of the community
Being honest
Being open and transparent to the public
Informing residents about issues facing the community
Treating all residents fairly
Treating residents with respect
Overall, how would you rate the
quality of the services provided by
each of the following?
The City of Denton
The Federal Government
Please rate how important, if at
all, you think it is for the Denton
community to focus on each of the
following in the coming two years.
Overall economic health
Overall quality of the transportation system
Overall design or layout of residential and commercial areas
Overall quality of the utility infrastructure
Overall feeling of safety
Overall quality of natural environment
Overall quality of parks and recreation opportunities
Overall health and wellness opportunities
76%
81%
57%
64%
65%
73%
73%
95%
76%
68%
72%
85%
74%
92%
65%
76%
78%
83%
73%
90%
71%
81%
80%
89%
96%
87%
89%
90%
95%
93%
57%
52%
48%
47%
41%
43%
39%
50%
41%
42%
59%
57%
58%
51%
62%
64%
50%
39%
42%
39%
37%
45%
48%
46%
55%
62%
65%
59%
58%
69%
53%
29%
61%
42%
83%
34%
78%
85%
79%
92%
87%
79%
78%
87%
87%
86%
76%
93%
81
Please rate how important, if at
all, you think it is for the Denton
community to focus on each of the
following in the coming two years.
Overall quality of parks and recreation opportunities
Overall health and wellness opportunities
Overall opportunities for education, culture, and the arts
Residents' connection and engagement with their community
In general, how many times do
you:
Access the internet from your home
Access the internet from your cell phone
Visit social media sites
Use or check email
Share your opinions online
Shop online
Please rate your overall health.
What impact, if any, do you think the economy will have on your
family income in the next 6 months? Do you think the impact will be:
71%
74%
77%
85%
87%
83%
78%
61%
32%
98%
85%
98%
96%
68%52%55%
15%36%35%
82
Methods (open participation)
As part of its participation in The National Community Survey™ (The NCS™), the City of Denton conducted a survey of 2,800
residents. Survey invitations were mailed to randomly selected households and data were collected from April 19th, 2022 to
June 10th, 2022. The results from this main survey effort represent the most robust estimate of your residents’ opinions.
After the above data collection period was underway, a link to an online open participation survey was publicized by the City of
Denton. The open participation survey was identical to the probability sample survey with two small updates; it included a map
at the beginning asking where the respondent lives and also a question about where they heard about the survey. The open
participation survey was open to all city residents and became available on May 24th, 2022. The survey remained open for 2
weeks and there were 187 responses.
The open participation survey data were not collected through a random sample and it is unknown who in the community was
aware of the survey; therefore, a level of confidence in the representativeness of the sample cannot be estimated. However, to
reduce bias where possible, these data were statistically weighted to match the demographic characteristics of the 2010 Census
and 2019 American Community Survey estimates for adults in the City of Denton. The characteristics used for weighting were
age, sex, race, Hispanic origin, housing type, housing tenure, and area. No adjustments were made for design effects. Weights
were calculated using an iterative, multiplicative raking model known as the ANES Weighting Algorithm.* The results of the
weighting scheme for the open participation survey are presented in the following table.
* Pasek, J. (2010). ANES Weighting Algorithm. Retrieved from
https://web.stanford.edu/group/iriss/cgi-bin/anesrake/resources/RakingDescription.pdf
Unweighted Weighted Target*
Age 18-34
35-54
55+
Area District 1
District 2
District 3
District 4
Hispanic origin No, not Spanish, Hispanic, or Latino
Yes, I consider myself to be Spanish, Hispa..
Housing tenure Own
Rent
Housing type Attached
Detached
Race & Hispanic
origin
Not white alone
White alone, not Hispanic or Latino
Sex Female
Male
Sex/age Female 18-34
Female 35-54
Female 55+
Male 18-34
Male 35-54
Male 55+
26%
26%
48%
26%
25%
49%
34%
39%
26%
26%
24%
26%
24%
26%
24%
26%
24%
18%
25%
43%
14%
21%
79%
21%
79%
11%
89%
51%
49%
51%
49%
24%
76%
56%
44%
56%
44%
84%
16%
62%
38%
62%
38%
83%
17%
48%
52%
48%
52%
43%
57%
12%
13%
23%
14%
13%
25%
12%
13%
23%
14%
13%
25%
15%
18%
11%
20%
23%
13%
83
In which area of Denton do you live? (Refer to map
above.)
Area 1
Area 2
Area 3
Area 4
None of these/I don't live in
Denton
Please rate each of the following
aspects of quality of life in Denton.
Denton as a place to live Excellent
Good
Fair
Poor
Your neighborhood as a place to live Excellent
Good
Fair
Poor
Denton as a place to raise children Excellent
Good
Fair
Poor
Denton as a place to work Excellent
Good
Fair
Poor
Denton as a place to visit Excellent
Good
Fair
Poor
Denton as a place to retire Excellent
Good
Fair
Poor
1%
26%
24%
26%
24%
7%
26%
53%
13%
11%
21%
44%
25%
16%
35%
31%
18%
23%
34%
32%
10%
18%
23%
41%
17%
20%
34%
18%
Open participation survey results
This dashboard contains a complete set of responses to each question on the open participation survey. By default, "don't know" responses
are excluded, but may be added to the table using the response filter to the right. When a table for a question that only permitted a single
response does not total to exactly 100%, it is due to the common practice of percentages being rounded to the nearest whole number.
84
Please rate each of the following
aspects of quality of life in Denton.
Denton as a place to retire
Fair
Poor
The overall quality of life Excellent
Good
Fair
Poor
Sense of community Excellent
Good
Fair
Poor
Please rate each of the following
characteristics as they relate to
Denton as a whole.
Overall economic health Excellent
Good
Fair
Poor
Overall quality of the transportation system Excellent
Good
Fair
Poor
Overall design or layout of residential and
commercial areas
Excellent
Good
Fair
Poor
Overall quality of the utility infrastructure Excellent
Good
Fair
Poor
Overall feeling of safety Excellent
Good
Fair
Poor
Overall quality of natural environment Excellent
Good
Fair
Poor
28%
8%
35%
50%
7%
14%
35%
34%
18%
14%
48%
34%
3%
53%
23%
22%
1%
32%
37%
28%
3%
16%
27%
44%
13%
24%
31%
34%
11%
33%
31%
13%
85
Please rate each of the following
characteristics as they relate to
Denton as a whole.
Overall quality of natural environment
Fair
Poor
Overall quality of parks and recreation
opportunities
Excellent
Good
Fair
Poor
Overall health and wellness opportunities Excellent
Good
Fair
Poor
Overall opportunities for education, culture, and
the arts
Excellent
Good
Fair
Poor
Residents' connection and engagement with their
community
Excellent
Good
Fair
Poor
Please indicate how likely or unlikely
you are to do each of the following.
Recommend living in Denton to someone who asks Very likely
Somewhat likely
Somewhat unlikely
Very unlikely
Remain in Denton for the next five years Very likely
Somewhat likely
Somewhat unlikely
Very unlikely
Please rate how safe or unsafe you
feel:
In your neighborhood during the day Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
In Denton's downtown/commercial area during the
day
Very safe
Somewhat safe
Neither safe nor unsafe
23%
15%
21%
42%
21%
19%
34%
34%
13%
12%
22%
37%
30%
14%
27%
45%
14%
17%
11%
51%
22%
14%
11%
38%
37%
4%
8%
7%
31%
50%
44%
39%
86
Please rate how safe or unsafe you
feel:
In Denton's downtown/commercial area during the
day
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
From property crime Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
From violent crime Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
From fire, flood, or other natural disaster Very safe
Somewhat safe
Neither safe nor unsafe
Somewhat unsafe
Very unsafe
Please rate the job you feel the
Denton community does at each of the
following.
Making all residents feel welcome Excellent
Good
Fair
Poor
Attracting people from diverse backgrounds Excellent
Good
Fair
Poor
Valuing/respecting residents from diverse
backgrounds
Excellent
Good
Fair
Poor
Taking care of vulnerable residents Excellent
Good
Fair
5%
5%
7%
10%
32%
12%
33%
14%
11%
17%
14%
33%
25%
2%
6%
17%
46%
28%
19%
34%
29%
18%
18%
28%
30%
24%
19%
35%
23%
23%
17%
12%
87
Please rate the job you feel the
Denton community does at each of the
following.
Taking care of vulnerable residents
Good
Fair
Poor
Please rate each of the following in
the Denton community.
Overall quality of business and service
establishments
Excellent
Good
Fair
Poor
Variety of business and service establishments Excellent
Good
Fair
Poor
Vibrancy of downtown/commercial area Excellent
Good
Fair
Poor
Employment opportunities Excellent
Good
Fair
Poor
Shopping opportunities Excellent
Good
Fair
Poor
Cost of living Excellent
Good
Fair
Poor
Overall image or reputation Excellent
Good
Fair
Poor
Please also rate each of the following
in the Denton community.
Traffic flow on major streets Excellent
Good
Fair
39%
32%
7%
25%
49%
19%
12%
23%
48%
17%
12%
20%
40%
28%
25%
40%
29%
5%
23%
30%
34%
14%
41%
31%
26%
3%
20%
25%
44%
12%
22%
3%
88
Please also rate each of the following
in the Denton community.
Traffic flow on major streets
Good
Fair
Poor
Ease of public parking Excellent
Good
Fair
Poor
Ease of travel by car Excellent
Good
Fair
Poor
Ease of travel by public transportation Excellent
Good
Fair
Poor
Ease of travel by bicycle Excellent
Good
Fair
Poor
Ease of walking Excellent
Good
Fair
Poor
Well-planned residential growth Excellent
Good
Fair
Poor
Well-planned commercial growth Excellent
Good
Fair
Poor
Well-designed neighborhoods Excellent
Good
Fair
38%
37%
31%
37%
22%
11%
19%
37%
34%
10%
63%
26%
10%
1%
53%
30%
11%
6%
38%
40%
20%
3%
48%
33%
15%
3%
45%
38%
16%
0%
23%
7%
89
Please also rate each of the following
in the Denton community.
Well-designed neighborhoods
Good
Fair
Poor
Preservation of the historical or cultural character
of the community
Excellent
Good
Fair
Poor
Public places where people want to spend time Excellent
Good
Fair
Poor
Variety of housing options Excellent
Good
Fair
Poor
Availability of affordable quality housing Excellent
Good
Fair
Poor
Overall quality of new development Excellent
Good
Fair
Poor
Overall appearance Excellent
Good
Fair
Poor
Cleanliness Excellent
Good
Fair
Poor
Water resources Excellent
Good
Fair
30%
40%
17%
40%
33%
10%
18%
32%
35%
15%
43%
36%
17%
3%
61%
30%
7%
3%
35%
43%
20%
2%
20%
31%
43%
7%
18%
30%
44%
8%
22%
7%
90
Please also rate each of the following
in the Denton community.
Water resources
Good
Fair
Poor
Air quality Excellent
Good
Fair
Poor
Availability of paths and walking trails Excellent
Good
Fair
Poor
Fitness opportunities Excellent
Good
Fair
Poor
Recreational opportunities Excellent
Good
Fair
Poor
Availability of affordable quality food Excellent
Good
Fair
Poor
Availability of affordable quality health care Excellent
Good
Fair
Poor
Availability of preventive health services Excellent
Good
Fair
Poor
Availability of affordable quality mental health care Excellent
Good
Fair
38%
33%
30%
28%
32%
9%
21%
40%
29%
10%
18%
38%
31%
14%
12%
48%
29%
11%
24%
27%
36%
13%
31%
27%
32%
11%
25%
28%
36%
11%
27%
2%
91
Please also rate each of the following
in the Denton community.
Availability of affordable quality mental health care
Good
Fair
Poor
Opportunities to attend cultural/arts/music
activities
Excellent
Good
Fair
Poor
Community support for the arts Excellent
Good
Fair
Poor
Availability of affordable quality
childcare/preschool
Excellent
Good
Fair
Poor
K-12 education Excellent
Good
Fair
Poor
Adult educational opportunities Excellent
Good
Fair
Poor
Sense of civic/community pride Excellent
Good
Fair
Poor
Neighborliness of residents Excellent
Good
Fair
Poor
Opportunities to participate in social events and
activities
Excellent
Good
Fair
47%
24%
12%
28%
28%
32%
8%
31%
30%
31%
40%
28%
30%
2%
26%
29%
31%
14%
4%
30%
41%
24%
17%
28%
33%
21%
20%
32%
34%
14%
30%
27%
92
Please also rate each of the following
in the Denton community.
Opportunities to participate in social events and
activities
Good
Fair
Poor
Opportunities to attend special events and
festivals
Excellent
Good
Fair
Poor
Opportunities to volunteer Excellent
Good
Fair
Poor
Opportunities to participate in community matters Excellent
Good
Fair
Poor
Openness and acceptance of the community toward
people of diverse backgrounds
Excellent
Good
Fair
Poor
Please indicate whether or not you
have done each of the following in the
last 12 months.
Contacted the City of Denton for help or
information
No
Yes
Contacted Denton elected officials to express your
opinion
No
Yes
Attended a local public meeting No
Yes
Watched a local public meeting No
Yes
Volunteered your time to some group/activity No
Yes
Campaigned or advocated for a local issue, cause,
or candidate
No
Yes
Voted in your most recent local election No
Yes
No
10%
33%
11%
25%
34%
29%
8%
23%
42%
27%
12%
29%
38%
20%
18%
29%
29%
24%
71%
29%
25%
75%
25%
75%
51%
49%
59%
41%
33%
67%
77%
23%
93
Please indicate whether or not you
have done each of the following in the
last 12 months.
Voted in your most recent local election Yes
Used public transportation instead of driving No
Yes
Carpooled with other adults or children instead of
driving alone
No
Yes
Walked or biked instead of driving No
Yes
Please rate the quality of each of the
following services in Denton.
Public information services Excellent
Good
Fair
Poor
Economic development Excellent
Good
Fair
Poor
Traffic enforcement Excellent
Good
Fair
Poor
Traffic signal timing Excellent
Good
Fair
Poor
Street repair Excellent
Good
Fair
Poor
Street cleaning Excellent
Good
Fair
Poor
Street lighting Excellent
Good
Fair
28%
72%
62%
38%
55%
45%
10%
33%
47%
10%
25%
44%
27%
5%
28%
37%
31%
4%
27%
34%
35%
3%
64%
27%
7%
2%
25%
29%
37%
9%
42%
4%
94
Please rate the quality of each of the
following services in Denton.
Street lighting
Good
Fair
Poor
Snow removal Excellent
Good
Fair
Poor
Sidewalk maintenance Excellent
Good
Fair
Poor
Bus or transit services Excellent
Good
Fair
Poor
Land use, planning and zoning Excellent
Good
Fair
Poor
Code enforcement Excellent
Good
Fair
Poor
Affordable high-speed internet access Excellent
Good
Fair
Poor
Garbage collection Excellent
Good
Fair
Poor
Drinking water Excellent
Good
Fair
18%
36%
16%
55%
26%
4%
35%
40%
20%
4%
50%
25%
21%
4%
47%
37%
13%
3%
32%
27%
31%
10%
20%
27%
42%
11%
3%
14%
49%
33%
51%
23%
95
Please rate the quality of each of the
following services in Denton.
Drinking water
Good
Fair
Poor
Sewer services Excellent
Good
Fair
Poor
Storm water management Excellent
Good
Fair
Poor
Power (electric and/or gas) utility Excellent
Good
Fair
Poor
Utility billing Excellent
Good
Fair
Poor
Police/Sheriff services Excellent
Good
Fair
Poor
Crime prevention Excellent
Good
Fair
Poor
Animal control Excellent
Good
Fair
Poor
Ambulance or emergency medical services Excellent
Good
Fair
8%
18%
3%
12%
58%
26%
6%
27%
45%
22%
7%
21%
43%
29%
11%
23%
46%
21%
16%
31%
35%
18%
29%
27%
33%
10%
21%
15%
35%
29%
50%
31%
96
Please rate the quality of each of the
following services in Denton.
Ambulance or emergency medical services
Good
Fair
Poor
Fire services Excellent
Good
Fair
Fire prevention and education Excellent
Good
Fair
Poor
Emergency preparedness Excellent
Good
Fair
Poor
Preservation of natural areas Excellent
Good
Fair
Poor
Denton open space Excellent
Good
Fair
Poor
Recycling Excellent
Good
Fair
Poor
Yard waste pick-up Excellent
Good
Fair
Poor
City parks Excellent
Good
Fair
Poor
5%
14%
9%
53%
38%
17%
27%
26%
30%
14%
28%
41%
16%
35%
29%
27%
9%
28%
41%
22%
9%
18%
32%
29%
21%
5%
18%
37%
39%
20%
51%
20%
97
Please rate the quality of each of the
following services in Denton.
City parks
Fair
Poor
Recreation programs or classes Excellent
Good
Fair
Poor
Recreation centers or facilities Excellent
Good
Fair
Poor
Health services Excellent
Good
Fair
Poor
Public library services Excellent
Good
Fair
Poor
Overall customer service by Denton employees Excellent
Good
Fair
Poor
Please rate the following categories
of Denton government performance.
The value of services for the taxes paid to Denton Excellent
Good
Fair
Poor
The overall direction that Denton is taking Excellent
Good
Fair
Poor
The job Denton government does at welcoming
resident involvement
Excellent
Good
Fair
Poor
10%
6%
32%
45%
17%
11%
33%
44%
12%
21%
27%
44%
9%
2%
12%
41%
45%
10%
20%
47%
23%
28%
35%
32%
4%
40%
39%
13%
7%
33%
29%
12%
98
Please rate the following categories
of Denton government performance.
The job Denton government does at welcoming
resident involvement
Fair
Poor
Overall confidence in Denton government Excellent
Good
Fair
Poor
Generally acting in the best interest of the
community
Excellent
Good
Fair
Poor
Being honest Excellent
Good
Fair
Poor
Being open and transparent to the public Excellent
Good
Fair
Poor
Informing residents about issues facing the
community
Excellent
Good
Fair
Poor
Treating all residents fairly Excellent
Good
Fair
Poor
Treating residents with respect Excellent
Good
Fair
Poor
Overall, how would you rate the
quality of the services provided by
each of the following?
The City of Denton Excellent
Good
Fair
Poor
26%
41%
33%
19%
7%
36%
37%
17%
9%
36%
25%
32%
7%
38%
25%
30%
6%
34%
28%
22%
16%
39%
24%
27%
9%
23%
26%
41%
10%
39%
36%
14%
99
Overall, how would you rate the
quality of the services provided by
each of the following?
The City of Denton
Fair
Poor
The Federal Government Excellent
Good
Fair
Poor
Please rate how important, if at all,
you think it is for the Denton
community to focus on each of the
following in the coming two years.
Overall economic health Essential
Very important
Somewhat important
Overall quality of the transportation system Essential
Very important
Somewhat important
Not at all important
Overall design or layout of residential and
commercial areas
Essential
Very important
Somewhat important
Not at all important
Overall quality of the utility infrastructure Essential
Very important
Somewhat important
Overall feeling of safety Essential
Very important
Somewhat important
Not at all important
Overall quality of natural environment Essential
Very important
Somewhat important
Not at all important
Overall quality of parks and recreation
opportunities
Essential
Very important
Somewhat important
Not at all important
Overall health and wellness opportunities Essential
Very important
12%
35%
36%
28%
1%
21%
41%
38%
2%
8%
40%
50%
1%
21%
30%
48%
2%
52%
45%
0%
17%
29%
54%
0%
24%
34%
41%
5%
30%
42%
24%
31%
100
Please rate how important, if at all,
you think it is for the Denton
community to focus on each of the
following in the coming two years.
Overall health and wellness opportunities
Essential
Very important
Somewhat important
Not at all important
Overall opportunities for education, culture, and
the arts
Essential
Very important
Somewhat important
Not at all important
Residents' connection and engagement with their
community
Essential
Very important
Somewhat important
Not at all important
Please rate the following aspects of
City of Denton communications:
The availability of information about City programs
and services
Excellent
Good
Fair
Poor
Don't Know
City efforts to keep citizens informed about local
issues
Excellent
Good
Fair
Poor
Don't Know
The quality of the City's website
(www.cityofdenton.com)
Excellent
Good
Fair
Poor
Don't Know
The usefulness of information in mailed City
newsletters (Resident Update, Citizen Connection,
Construction Guide)
Excellent
Good
Fair
Poor
Don't Know
City efforts to engage citizens on social media Excellent
Good
4%
34%
30%
6%
25%
44%
25%
6%
36%
40%
18%
4%
12%
31%
44%
8%
2%
19%
41%
31%
8%
9%
14%
27%
39%
11%
16%
13%
11%
44%
16%
5%
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Please rate the following aspects of
City of Denton communications:
City efforts to engage citizens on social media
Excellent
Good
Fair
Poor
Don't Know
Please indicate how much of a source,
if at all, you consider each of the
following to be for obtaining
information about the City
government and its activities, events
and services:
City website (www.cityofdenton.com)Major source
Minor source
Not a source
City mailed newsletters (Resident Update, Citizen
Connection, Construction Guide)
Major source
Minor source
Not a source
City cable television channel (Charter 194, Grande
12, Frontier 38)
Major source
Minor source
Not a source
Social Media Channels (Facebook, Twitter,
Instagram, Nextdoor, Youtube)
Major source
Minor source
Not a source
City email news updates and alerts Major source
Minor source
Not a source
Local news media sources, such as the Denton
Record-Chronicle
Major source
Minor source
Not a source
Your homeowner/neighborhood association Major source
Minor source
Not a source
City staff or public buildings (brochures, posters,
signage)
Major source
Minor source
Not a source
City Council Major source
Minor source
Not a source
Word of mouth/friends Major source
Minor source
29%
14%
22%
30%
6%
29%
65%
24%
36%
40%
75%
17%
7%
10%
45%
45%
34%
36%
30%
26%
30%
44%
74%
16%
10%
45%
45%
10%
39%
38%
23%
43%
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Please indicate how much of a source,
if at all, you consider each of the
following to be for obtaining
information about the City
government and its activities, events
and services:
Word of mouth/friends
Major source
Minor source
Not a source
Thinking about your most recent
experience with the City of Denton,
please rate your impression of the
following categories of customer
service performance:
The ease of locating contact information Excellent
Good
Fair
Poor
The availability of City staff (hours of operation)Excellent
Good
Fair
Poor
The length of time you waited (waiting on hold,
waiting in line, etc.) to submit a request
Excellent
Good
Fair
Poor
The courtesy and helpfulness of City staff Excellent
Good
Fair
Poor
The competence and knowledge of City staff Excellent
Good
Fair
Poor
The timely resolution of your request Excellent
Good
Fair
Poor
In general, how many times do you:Access the internet from your home Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Access the internet from your cell phone Several times a day
Once a day
12%
46%
6%
31%
48%
14%
5%
27%
46%
22%
18%
18%
39%
24%
6%
17%
44%
33%
3%
29%
40%
27%
8%
19%
43%
30%
1%
3%
7%
6%
83%
89%
103
In general, how many times do you:Access the internet from your cell phone
Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Visit social media sites Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Use or check email Several times a day
Once a day
A few times a week
Every few weeks
Share your opinions online Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Shop online Several times a day
Once a day
A few times a week
Every few weeks
Less often or never
Please rate your overall health.Excellent
Very good
Good
Fair
Poor
What impact, if any, do you think the economy will
have on your family income in the next 6 months?
Do you think the impact will be:
Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative
5%
0%
1%
4%
11%
3%
4%
10%
72%
0%
4%
16%
80%
43%
13%
16%
1%
27%
6%
45%
34%
4%
12%
1%
4%
30%
51%
14%
45%
29%
5%
3%
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What impact, if any, do you think the economy will
have on your family income in the next 6 months?
Do you think the impact will be:
Somewhat negative
Very negative
How many years have you lived in Denton?Less than 2 years
2-5 years
6-10 years
11-20 years
More than 20 years
Which best describes the building you live in?One family house detached from
any other houses
Building with two or more
homes (duplex, townhome, apa..
Mobile home
Other
Do you rent or own your home?Rent
Own
About how much is your monthly
housing cost for the place you live
(including rent, mortgage payment,
property tax, property insurance, and
homeowners' association (HOA) fees)?
About how much is your monthly housing cost for
the place you live (including rent, mortgage
payment, property tax, property insurance and
homeowners' association (HOA) fees)?
Less than $500
$500 to $999
$1,000 to $1,499
$1,500 to $1,999
$2,000 to $2,499
$2,500 to $2,999
$3,000 to $3,499
$3,500 or more
Do any children 17 or under live in your household?No
Yes
Are you or any other members of your household
aged 65 or older?
No
Yes
How much do you anticipate your household's total
income before taxes will be for the current year?
(Please include in your total income money from all
sources for all persons living in your household.)
Less than $25,000
$25,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or more
Are you Spanish, Hispanic, or Latino?Are you Spanish, Hispanic or Latino?No, not Spanish, Hispanic, or
Latino
Yes, I consider myself to be
Spanish, Hispanic, or Latino
American Indian or Alaskan
Native
18%
25%
15%
13%
33%
13%
1%
0%
44%
55%
49%
51%
2%
2%
7%
12%
17%
36%
18%
4%
26%
74%
17%
83%
19%
20%
16%
8%
15%
22%
21%
79%
105
Are you Spanish, Hispanic, or Latino?Are you Spanish, Hispanic or Latino?
Yes, I consider myself to be
Spanish, Hispanic, or Latino
What is your race? (Mark one or more races to
indicate what race you consider yourself to be.)
American Indian or Alaskan
Native
Asian, Asian Indian, or Pacific
Islander
Black or African American
White
Other
In which category is your age?18-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65-74 years
75 years or older
What is your gender?Female
Male
Identify in another way
How did you hear about this survey? (Select all that
apply.)
The city's website
The city's social media
(Facebook, Twitter, Instagram,..
Received an email from the city
In a city newsletter or utility bill
Received a postcard or letter
from the city
Nextdoor
In my Facebook feed
Saw it on the city's cable
channel
Saw it in a newspaper article or
ad (hard copy or online)
Saw a flyer or poster about it
Heard about it from a family
member, friend or neighbor
Heard about it from a business
or social organization in my co..
Polco's weekly email
Other
9%
90%
3%
6%
6%
2%
11%
12%
11%
14%
29%
20%
2%
47%
51%
13%
0%
4%
9%
1%
4%
0%
9%
9%
1%
0%
10%
49%
11%
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Please complete this survey if you are the adult (age 18 or older) in the household who most recently had a birthday (the year of birth does not matter). Your responses are confidential and no identifying information will be shared.
1. Please rate each of the following aspects of quality of life in Denton. Excellent Good Fair Poor Don’t know Denton as a place to live ....................................................................................................... 1 2 3 4 5 Your neighborhood as a place to live .............................................................................. 1 2 3 4 5 Denton as a place to raise children .................................................................................. 1 2 3 4 5 Denton as a place to work .................................................................................................... 1 2 3 4 5 Denton as a place to visit ...................................................................................................... 1 2 3 4 5 Denton as a place to retire ................................................................................................... 1 2 3 4 5 The overall quality of life in Denton ................................................................................ 1 2 3 4 5 Sense of community ................................................................................................................ 1 2 3 4 5
2. Please rate each of the following characteristics as they relate to Denton as a whole. Excellent Good Fair Poor Don’t know Overall economic health of Denton .................................................................................. 1 2 3 4 5 Overall quality of the transportation system (auto, bicycle, foot, bus) in Denton ................................................................................................................................. 1 2 3 4 5 Overall design or layout of Denton’s residential and commercial areas (e.g., homes, buildings, streets, parks, etc.) ................................................. 1 2 3 4 5 Overall quality of the utility infrastructure in Denton (water, sewer, storm water, electric/gas, broadband) ........................................ 1 2 3 4 5 Overall feeling of safety in Denton ................................................................................... 1 2 3 4 5 Overall quality of natural environment in Denton .................................................... 1 2 3 4 5 Overall quality of parks and recreation opportunities ............................................ 1 2 3 4 5 Overall health and wellness opportunities in Denton ............................................. 1 2 3 4 5 Overall opportunities for education, culture, and the arts..................................... 1 2 3 4 5 Residents’ connection and engagement with their community .......................... 1 2 3 4 5
3. Please indicate how likely or unlikely you are to do each of the following. Very Somewhat Somewhat Very Don’t likely likely unlikely unlikely know Recommend living in Denton to someone who asks ..........................1 2 3 4 5 Remain in Denton for the next five years ................................................1 2 3 4 5
4. Please rate how safe or unsafe you feel: Very Somewhat Neither safe Somewhat Very Don’t safe safe nor unsafe unsafe unsafe know In your neighborhood during the day ...................................... 1 2 3 4 5 6 In Denton’s downtown/commercial area during the day ............................................................................... 1 2 3 4 5 6 From property crime ....................................................................... 1 2 3 4 5 6 From violent crime ........................................................................... 1 2 3 4 5 6 From fire, flood, or other natural disaster ............................. 1 2 3 4 5 6
5. Please rate the job you feel the Denton community does at each of the following. Excellent Good Fair Poor Don’t know Making all residents feel welcome ................................................................................... 1 2 3 4 5 Attracting people from diverse backgrounds .............................................................. 1 2 3 4 5 Valuing/respecting residents from diverse backgrounds ...................................... 1 2 3 4 5 Taking care of vulnerable residents (elderly, disabled, homeless, etc.) ........... 1 2 3 4 5
6. Please rate each of the following in the Denton community. Excellent Good Fair Poor Don’t know Overall quality of business and service establishments in Denton .................... 1 2 3 4 5 Variety of business and service establishments in Denton ................................... 1 2 3 4 5 Vibrancy of downtown/commercial area ..................................................................... 1 2 3 4 5 Employment opportunities ................................................................................................. 1 2 3 4 5 Shopping opportunities ........................................................................................................ 1 2 3 4 5 Cost of living in Denton ......................................................................................................... 1 2 3 4 5 Overall image or reputation of Denton ........................................................................... 1 2 3 4 5
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7. Please also rate each of the following in the Denton community. Excellent Good Fair Poor Don’t know Traffic flow on major streets ............................................................................................... 1 2 3 4 5 Ease of public parking ............................................................................................................ 1 2 3 4 5 Ease of travel by car in Denton .......................................................................................... 1 2 3 4 5 Ease of travel by public transportation in Denton .................................................... 1 2 3 4 5 Ease of travel by bicycle in Denton .................................................................................. 1 2 3 4 5 Ease of walking in Denton .................................................................................................... 1 2 3 4 5 Well-planned residential growth ...................................................................................... 1 2 3 4 5 Well-planned commercial growth .................................................................................... 1 2 3 4 5 Well-designed neighborhoods ........................................................................................... 1 2 3 4 5 Preservation of the historical or cultural character of the community ............ 1 2 3 4 5 Public places where people want to spend time ........................................................ 1 2 3 4 5 Variety of housing options ................................................................................................... 1 2 3 4 5 Availability of affordable quality housing ..................................................................... 1 2 3 4 5 Overall quality of new development in Denton .......................................................... 1 2 3 4 5 Overall appearance of Denton ............................................................................................ 1 2 3 4 5 Cleanliness of Denton ............................................................................................................. 1 2 3 4 5 Water resources (beaches, lakes, ponds, riverways, etc.) ..................................... 1 2 3 4 5 Air quality .................................................................................................................................... 1 2 3 4 5 Availability of paths and walking trails .......................................................................... 1 2 3 4 5 Fitness opportunities (including exercise classes and paths or trails, etc.) ... 1 2 3 4 5 Recreational opportunities .................................................................................................. 1 2 3 4 5 Availability of affordable quality food ............................................................................ 1 2 3 4 5 Availability of affordable quality health care ............................................................... 1 2 3 4 5 Availability of preventive health services ..................................................................... 1 2 3 4 5 Availability of affordable quality mental health care ............................................... 1 2 3 4 5 Opportunities to attend cultural/arts/music activities .......................................... 1 2 3 4 5 Community support for the arts ........................................................................................ 1 2 3 4 5 Availability of affordable quality childcare/preschool ............................................ 1 2 3 4 5 K-12 education .......................................................................................................................... 1 2 3 4 5 Adult educational opportunities ....................................................................................... 1 2 3 4 5 Sense of civic/community pride ........................................................................................ 1 2 3 4 5 Neighborliness of residents in Denton ........................................................................... 1 2 3 4 5 Opportunities to participate in social events and activities .................................. 1 2 3 4 5 Opportunities to attend special events and festivals ............................................... 1 2 3 4 5 Opportunities to volunteer .................................................................................................. 1 2 3 4 5 Opportunities to participate in community matters ................................................ 1 2 3 4 5 Openness and acceptance of the community toward people of diverse backgrounds ..................................................................................................... 1 2 3 4 5
8. Please indicate whether or not you have done each of the following in the last 12 months. No Yes Contacted the City of Denton (in-person, phone, email, or web) for help or information ................................ 1 2 Contacted Denton elected officials (in-person, phone, email, or web) to express your opinion .................... 1 2 Attended a local public meeting (of local elected officials like City Council or County Commissioners, advisory boards, town halls, HOA, neighborhood watch, etc.) ............................................ 1 2 Watched (online or on television) a local public meeting ............................................................................................... 1 2 Volunteered your time to some group/activity in Denton ............................................................................................. 1 2 Campaigned or advocated for a local issue, cause, or candidate .................................................................................. 1 2 Voted in your most recent local election ................................................................................................................................ 1 2 Used bus, rail, subway, or other public transportation instead of driving ............................................................... 1 2 Carpooled with other adults or children instead of driving alone .............................................................................. 1 2 Walked or biked instead of driving ........................................................................................................................................... 1 2
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9. Please rate the quality of each of the following services in Denton. Excellent Good Fair Poor Don’t know Public information services ............................................................................................. 1 2 3 4 5 Economic development ..................................................................................................... 1 2 3 4 5 Traffic enforcement ............................................................................................................ 1 2 3 4 5 Traffic signal timing ............................................................................................................ 1 2 3 4 5 Street repair ........................................................................................................................... 1 2 3 4 5 Street cleaning ....................................................................................................................... 1 2 3 4 5 Street lighting ........................................................................................................................ 1 2 3 4 5 Snow removal ........................................................................................................................ 1 2 3 4 5 Sidewalk maintenance ....................................................................................................... 1 2 3 4 5 Bus or transit services ....................................................................................................... 1 2 3 4 5 Land use, planning, and zoning ...................................................................................... 1 2 3 4 5 Code enforcement (weeds, abandoned buildings, etc.) ...................................... 1 2 3 4 5 Affordable high-speed internet access ....................................................................... 1 2 3 4 5 Garbage collection ............................................................................................................... 1 2 3 4 5 Drinking water ...................................................................................................................... 1 2 3 4 5 Sewer services ....................................................................................................................... 1 2 3 4 5 Storm water management (storm drainage, dams, levees, etc.) .................... 1 2 3 4 5 Power (electric and/or gas) utility ............................................................................... 1 2 3 4 5 Utility billing .......................................................................................................................... 1 2 3 4 5 Police/Sheriff services ....................................................................................................... 1 2 3 4 5 Crime prevention ................................................................................................................. 1 2 3 4 5 Animal control ....................................................................................................................... 1 2 3 4 5 Ambulance or emergency medical services ............................................................. 1 2 3 4 5 Fire services ........................................................................................................................... 1 2 3 4 5 Fire prevention and education ....................................................................................... 1 2 3 4 5 Emergency preparedness (services that prepare the community for natural disasters or other emergency situations) ..................................... 1 2 3 4 5 Preservation of natural areas (open space, farmlands, and greenbelts) ..... 1 2 3 4 5 Denton open space .............................................................................................................. 1 2 3 4 5 Recycling .................................................................................................................................. 1 2 3 4 5 Yard waste pick-up.............................................................................................................. 1 2 3 4 5 City parks................................................................................................................................. 1 2 3 4 5 Recreation programs or classes .................................................................................... 1 2 3 4 5 Recreation centers or facilities ...................................................................................... 1 2 3 4 5 Health services ...................................................................................................................... 1 2 3 4 5 Public library services ....................................................................................................... 1 2 3 4 5 Overall customer service by Denton employees (police, receptionists, planners, etc.) ..................................................................... 1 2 3 4 5
10. Please rate the following categories of Denton government performance. Excellent Good Fair Poor Don’t know The value of services for the taxes paid to Denton ................................................ 1 2 3 4 5 The overall direction that Denton is taking .............................................................. 1 2 3 4 5 The job Denton government does at welcoming resident involvement ....................................................................................................................... 1 2 3 4 5 Overall confidence in Denton government ............................................................... 1 2 3 4 5 Generally acting in the best interest of the community ...................................... 1 2 3 4 5 Being honest ........................................................................................................................... 1 2 3 4 5 Being open and transparent to the public ................................................................. 1 2 3 4 5 Informing residents about issues facing the community ................................... 1 2 3 4 5 Treating all residents fairly ............................................................................................. 1 2 3 4 5 Treating residents with respect .................................................................................... 1 2 3 4 5
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11. Overall, how would you rate the quality of the services provided by each of the following? Excellent Good Fair Poor Don’t know The City of Denton ............................................................................................................... 1 2 3 4 5 The Federal Government .................................................................................................. 1 2 3 4 5
12. Please rate how important, if at all, you think it is for the Denton community to focus on each of the
following in the coming two years. Very Somewhat Not at all Essential important important important Overall economic health of Denton .....................................................................................1 2 3 4 Overall quality of the transportation system (auto, bicycle, foot, bus) in Denton ....................................................................................................................................1 2 3 4 Overall design or layout of Denton’s residential and commercial areas (e.g., homes, buildings, streets, parks, etc.) .....................................................1 2 3 4 Overall quality of the utility infrastructure in Denton (water, sewer, storm water, electric/gas, broadband) ..........................................1 2 3 4 Overall feeling of safety in Denton ......................................................................................1 2 3 4 Overall quality of natural environment in Denton .......................................................1 2 3 4 Overall quality of parks and recreation opportunities ...............................................1 2 3 4 Overall health and wellness opportunities in Denton ................................................1 2 3 4 Overall opportunities for education, culture, and the arts........................................1 2 3 4 Residents’ connection and engagement with their community .............................1 2 3 4
13. Please rate the following aspects of City of Denton communications: Excellent Good Fair Poor Don’t know The availability of information about City programs and services .......... 1 2 3 4 5 City efforts to keep citizens informed about local issues ............................. 1 2 3 4 5 The quality of the City’s website (www.cityofdenton.com) ........................ 1 2 3 4 5 The usefulness of information in mailed City newsletters (Resident Update, Citizen Connection, Construction Guide) .................. 1 2 3 4 5 City efforts to engage citizens on social media ................................................. 1 2 3 4 5
14. Please indicate how much of a source, if at all, you consider each of the following to be for obtaining
information about the City government and its activities, events and services: Major Minor Not a source source source City website (www.cityofdenton.com) ........................................................................................................... 1 2 3 City mailed newsletters (Resident Update, Citizen Connection, Construction Guide) .............. 1 2 3 City cable television channel (Charter 194, Grande 12, Frontier 38)................................................ 1 2 3 Social Media Channels (Facebook, Twitter, Instagram, Nextdoor, Youtube) ................................. 1 2 3 City email news updates and alerts ................................................................................................................. 1 2 3 Local news media sources, such as the Denton Record-Chronicle ..................................................... 1 2 3 Your homeowner/neighborhood association ............................................................................................. 1 2 3 City staff or public buildings (brochures, posters, signage) .................................................................. 1 2 3 City Council ................................................................................................................................................................. 1 2 3 Word of mouth/friends ......................................................................................................................................... 1 2 3
15. Thinking about your most recent experience with the City of Denton, please rate your impression of the following categories of customer service performance: Excellent Good Fair Poor Don’t know The ease of locating contact information ............................................................ 1 2 3 4 5 The availability of City staff (hours of operation) ............................................ 1 2 3 4 5 The length of time you waited (waiting on hold, waiting in line, etc.) to submit a request ................................................................................................... 1 2 3 4 5 The courtesy and helpfulness of City staff .......................................................... 1 2 3 4 5 The competence and knowledge of City staff .................................................... 1 2 3 4 5 The timely resolution of your request .................................................................. 1 2 3 4 5
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Our last questions are about you and your household. Again, all of your responses to this survey are confidential and no identifying information will be shared.
D1. In general, how many times do you: Several Once A few times Every Less often Don’t times a day a day a week few weeks or never know Access the internet from your home using a computer, laptop, or tablet computer ......................1 2 3 4 5 6 Access the internet from your cell phone .......................1 2 3 4 5 6 Visit social media sites such as Facebook, Twitter, Nextdoor, etc. .......................................................1 2 3 4 5 6 Use or check email ....................................................................1 2 3 4 5 6 Share your opinions online ...................................................1 2 3 4 5 6 Shop online ..................................................................................1 2 3 4 5 6
D2. Please rate your overall health.
Excellent Very good Good Fair Poor
D3. What impact, if any, do you think the economy will have on your family income in the next 6 months?
Do you think the impact will be:
Very positive Somewhat positive Neutral Somewhat negative Very negative
D4. How many years have you lived in Denton?
Less than 2 years
2-5 years
6-10 years
11-20 years
More than 20 years
D5. Which best describes the building you live in?
One family house detached from any other houses
Building with two or more homes (duplex, townhome, apartment, or condominium)
Mobile home
Other
D6. Do you rent or own your home?
Rent
Own
D7. About how much is your monthly housing cost
for the place you live (including rent, mortgage
payment, property tax, property insurance, and
homeowners’ association (HOA) fees)?
Less than $500 $2,000 to $2,499
$500 to $999 $2,500 to $2,999
$1,000 to $1,499 $3,000 to $3,499
$1,500 to $1,999 $3,500 or more
D8. Do any children 17 or under live in your
household?
No Yes
D9. Are you or any other members of your
household aged 65 or older?
No Yes
D10. How much do you anticipate your household’s
total income before taxes will be for the current
year? (Please include in your total income
money from all sources for all persons living in
your household.)
Less than $25,000 $75,000 to $99,999
$25,000 to $49,999 $100,000 to $149,999
$50,000 to $74,999 $150,000 or more
D11. Are you Spanish, Hispanic or Latino?
No, not Spanish, Hispanic, or Latino
Yes, I consider myself to be Spanish, Hispanic, or Latino
D12. What is your race? (Mark one or more races to
indicate what race you consider yourself to be.)
American Indian or Alaskan Native
Asian, Asian Indian, or Pacific Islander
Black or African American
White
Other
D13. In which category is your age?
18-24 years 55-64 years
25-34 years 65-74 years
35-44 years 75 years or older
45-54 years
D14. What is your gender?
Female
Male
Identify in another way
Thank you! Please return the completed survey in the postage-paid envelope to: National Research Center, Inc., PO Box 549, Belle Mead, NJ 08502
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