Marketing Administrator - GP3318 - PUBLIC AFFAIRSEffective Date:
18-Apr-16
Revision Date:
Position ID:
G43008
Career Ladder:
Business Professional Ladder 4
FLSA:
Exempt
City of Denton
Job Title:
Marketing Administrator
Department/Division:
Parks Leisure Services
Reports to:
Parks Program Area Manager
Job Description
DEFINITION: The purpose of this job is to serve as the central authority and resource for marketing and communications for the Parks and Recreation Department to ensure consistent and
effective messaging through the creation and implementation of strategic plans for leisure services, Water Works Park, and Denton Civic Center. This job creates deliverables and disseminates
information online and offline with the purpose of educating the public about the department's brand, programs, and events, through favorable relationships with the news media, convention
and visitors bureau, and other outside agencies and portals.
ESSENTIAL FUNCTIONS:
Time Spent:
Designs, produces, and manages the in-house creative production and delivery of the departments visual communications, including but not limited to, all print media, direct mail, social
media, event and program branding, electronic and static billboards, email and digital media advertising, electronic and static billboards and banners/signage. Manages outsourced creative
production schedules for the development and deployment of TV and theater commercials, radio campaigns, photo shoots, and other creative media.
40%
Designs and develops special projects for the Executive Team and/or managers, including but not limited to, presentations, general and program specific surveys, grants, award applications,
CIP communication materials, public art dedication announcements, annual reports, Spanish translations, and safety, policy, and communications signage for recreation and aquatic facilities,
parks, and trails, for public distribution, City Council, City Management, Park Board, Park Foundation, and the Public Art Committee.
10%
Prepares, implements, and manages the departments marketing and communications plan and specific plans for Water Works Park and Denton Civic Center. Designs and manages the Water Works
Park website and other websites as needed, and provides analytics for reporting purposes.
10%
Designs, manages, and produces the departments three annual guides (one 44 page PLAY! Guide, one 48 page PLAY! Guide, and one 16 page summer guide).
10%
Hires, trains, and supervises a Marketing Assistant, and provides creative support and design for social media posts and campaigns, online ads, email blasts, program description copy,
and editing and modifying the departments website.
10%
Serves on the Citys Communications Team and oversees the dissemination of department information to the media, DTV, PIO, PCO, City Council, City Management, and City communicators,
including but not limited to, the distribution of press releases, social media, and program and human interest stories. Monitors the media for topics affecting the departments brand
and image in the community, writes press releases, stories, articles, and key talking points, and serves as a liaison as needed. Maintains annual training to serve as a backup Emergency
Public Information Officer during the activation of the EOC.
5%
NATURE OF WORK:
This job predominantly performs first level supervisory work in own department. Reviews and approves work of employees.
POTENTIAL CONSEQUENCES OF ERRORS:
Errors can result in legal ramifications, loss of funding and loss of credibility.
ADDITIONAL DUTIES:
This job is involved in department or division budget. The level of budget involvement goes as far as reviewing, editing, and assisting in developing project methodology.
Incumbents in this job carry out other duties as assigned by direct supervisors or managers.
Supervisory Duties:
This job supervises either employees, contractors or volunteers. This job evaluates employee performance. With limited authority, this job gives recommendations only and does not make
final decisions.
Supervises one (1) direct report, the highest level this job supervises is the Marketing Assistant.
Customer and General Interaction Duties:
Interactions specifically with customers: Always (More than 85% in a year).
This job interacts EXTENSIVELY with employees, general public, vendors, regulatory bodies, and other agencies.
Written and Oral Communication Duties:
On a regular basis, this job communicates with citizens or general public as part of routine duties.
On a frequent basis, this job independently creates routine and special reports according to data gathered and information held.
CORE COMPETENCIES:
Knowledge Required of the Job:
Art & graphic design - practice, communications & media - practice, Computers & Electronics - Technical Practice; Graphic Art Creation; Web Technology: WordPress. application development
and roll-out.
Skills Required of the Job:
Analytical thinking, presentation, public speaking, technology design, time management
Abilities Required of the Job:
Categorize and group data, generate fluent new and useful ideas, maintain calm demeanor when giving presentations, multi-task, speak clearly and sensibly.
MINIMUM QUALIFICATIONS / ACCEPTABLE EQUIVALENCY:
Education Required of the Job:
Bachelor's Degree in communications, journalism or marketing or equivalent.
Experience Required of the Job:
2 years in administration, program management and/or any combination of education, experience.
Credentials Required of the Job:
This job does not require any specific credentials.
OR
Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.
PHYSICAL REQUIREMENTS:
Must be able to lift up to 10 lbs. of work related materials.
Operates computers both notebooks and desktop, operates digital printing machines, operates photographic machines, performs tedious work for extended periods of time. Incumbents in this
job utilizes vision to perform work.
SAFETY GEAR REQUIREMENTS:
No specific protective gear is required for this job.
WORK DELEGATION:
This position REGULARLY assigns or delegates work to other employees and/or contractors.
WORKING CONDITION, UNDER WHICH THE ESSENTIAL FUNCTIONS ARE PERFORMED:
On a constant basis, incumbents in this job generally work in an office environment.
EMPLOYMENT CONDITIONS:
Must pass a drug test, drivers license check, and criminal history background check and social security number verification.
SECURITY:
No specific security clearance required, either Federal, State, or Local level.
This job description is not an employment agreement, contract agreement, or contract. Management has exclusive right to alter this job description at any time without notice.