CivicBrand aka The MODassic Group CIQ 4.2.24
Docusign City Council Transmittal Coversheet
File Name
Purchasing Contact
City Council Target Date
Piggy Back Option
Contract Expiration
Ordinance
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
RFP
Mission, Vision, and Rebranding Initiative
Kayla Clark
No
8532
June 4, 2024
N/A
24-1093
City of Denton, Texas Standard Agreement for Engineering Related Design Services
Revised Date: 9/11/18
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PROFESSIONAL SERVICES AGREEMENT
FOR CONSULTING SERVICES
FILE 8532
STATE OF TEXAS §
COUNTY OF DENTON §
THIS AGREEMENT (the “Agreement”) is made and entered into on
________________________, by and between the City of Denton, Texas, a Texas municipal
corporation, with its principal office at 215 East McKinney Street, Denton, Denton County,
Texas 76201, hereinafter called “OWNER” and The MODassic Group, LLC. Dba CivicBrand,
with its corporate office at 508 W. Lookout Drive, #14-1030, Richardson, TX 75080, hereinafter
called “CONSULTANT,” acting herein, by and through their duly authorized representatives.
WITNESSETH, that in consideration of the covenants and agreements herein contained,
the parties hereto do mutually agree as follows:
ARTICLE I
CONSULTANT AS INDEPENDENT CONTRACTOR
The OWNER has selected CONSULTANT on the basis of demonstrated competence and
qualifications to perform the services herein described for a fair and reasonable price pursuant to
Chapter 2254 of the Texas Government Code. The OWNER hereby contracts with the
CONSULTANT as an independent contractor and not as an employee, and as such, the OWNER
will not assert control over the day-to-day operations of the CONSULTANT. The
CONSULTANT is customarily engaged to provide services as described herein independently
and on a nonexclusive basis in the course of its business. This Agreement does not in any way
constitute a joint venture between OWNER and CONSULTANT. The CONSULTANT hereby
agrees to perform the services described herein based on the skills required for the scope of work
in connection with the Project as stated in the sections to follow, with diligence and in
accordance with the highest professional standards customarily obtained for such services in the
State of Texas. The professional services set out herein are in connection with the following
described project:
The Project shall include, without limitation, Mission, Vision, and Rebranding Initiative
as described in Exhibit A, which is on file at the purchasing office and incorporated
herein (the “Project”).
ARTICLE II
SCOPE OF BASIC SERVICES
The CONSULTANT shall perform the following services in a professional manner:
A. The CONSULTANT shall perform all those services as necessary and as described in the
OWNER’s RFP 8532 – Mission, Vision, and Rebranding Initiative, which is on file at the
purchasing office and made a part hereof as Exhibit A as if written word for word herein.
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City of Denton, Texas Standard Agreement for Engineering Related Design Services
Revised Date: 9/11/18
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B. To perform all those services set forth in CONSULTANT’s proposal, which proposal is
attached hereto and made a part hereof as Exhibit B as if written word for word herein.
C. CONSULTANT shall perform all those services set forth in individual task orders, as
described in Exhibit B, which shall be attached to this Agreement and made a part
hereof.
D. If there is any conflict between the terms of this Agreement and the exhibits attached to
this Agreement, the terms and conditions of this Agreement will control over the terms
and conditions of the attached exhibits or task orders.
ARTICLE III
ADDITIONAL SERVICES
Additional services to be performed by the CONSULTANT, if authorized by the
OWNER, which are not included in the above-described Basic Services, may be negotiated as
needed, per rates included in Exhibit B.
A. Preparing applications and supporting documents for government grants, loans, or
planning advances and providing data for detailed applications.
B. Preparing data and reports for assistance to OWNER in preparation for hearings before
regulatory agencies, courts, arbitration panels or mediator, giving testimony, personally or
by deposition, and preparations therefore before any regulatory agency, court, arbitration
panel or mediator.
C. Assisting OWNER in preparing for, or appearing at litigation, mediation, arbitration,
dispute review boards, or other legal and/or administrative proceedings in the defense or
prosecution of claims disputes with Contractor(s).
D. Assisting OWNER in the defense or prosecution of litigation in connection with or in
addition to those services contemplated by this AGREEMENT. Such services, if any, shall
be furnished by CONSULTANT on a fee basis negotiated by the respective parties outside
of and in addition to this AGREEMENT.
E. Visits to the site in excess of the number of trips included in Exhibit B.
F. Preparing statements for invoicing or other documentation for billing other than for the
standard invoice for services attached to this professional services agreement.
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City of Denton, Texas Standard Agreement for Engineering Related Design Services
Revised Date: 9/11/18
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ARTICLE IV
TIME OF COMPLETION
CONSULTANT is authorized to commence work under this contract upon execution of this
AGREEMENT. CONSULTANT shall perform and complete its obligations herein in a prompt
and continuous manner, so as to not delay the completion of the Project in accordance with the
schedules as described in Exhibit B. The contract shall remain effective for a period which may
reasonably be required for the completion of the Project, acceptance by an authorized
representative of the OWNER, exhaustion of authorized funds, or termination as provided in this
Agreement, whichever occurs first.
ARTICLE V
COMPENSATION
A. COMPENSATION TERMS:
1. “Subcontract Expense” is defined as expenses incurred by the CONSULTANT in
employment of others in outside firms for services related to this agreement.
2. “Direct Non-Labor Expense” is defined as that expense for any assignment
incurred by the CONSULTANT for supplies, transportation and equipment,
travel, communications, subsistence, and lodging away from home, and similar
incidental expenses in connection with that assignment.
B. BILLING AND PAYMENT: For and in consideration of the professional services to be
performed by the CONSULTANT herein, the OWNER agrees to pay, based on the cost
estimate detail at an hourly rate shown in Exhibit B which is attached hereto and made a
part of this Agreement as if written word for word herein, a total fee, including
reimbursement for direct non-labor expenses not to exceed $80,000.
Partial payments to the CONSULTANT will be made on the basis of detailed monthly
statements rendered to and approved by the OWNER through its City Manager or his
designee; however, under no circumstances shall any monthly statement for services
exceed the value of the work performed at the time a statement is rendered.
Nothing contained in this Article shall require the OWNER to pay for any work which is
unsatisfactory, as reasonably determined by the City Manager or his designee, or which is
not submitted in compliance with the terms of this Agreement. The OWNER shall not be
required to make any payments to the CONSULTANT when the CONSULTANT is in
default under this Agreement.
It is specifically understood and agreed that the CONSULTANT shall not be authorized
to undertake any work pursuant to this Agreement which would require additional
payments by the OWNER for any charge, expense, or reimbursement above the
maximum not to exceed fee as stated, without first having obtained written authorization
from the OWNER. The CONSULTANT shall not proceed to perform the services listed
in Article III “Additional Services,” without obtaining prior written authorization from
the OWNER.
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C. ADDITIONAL SERVICES: For additional services authorized in writing by the
OWNER in Article III, the CONSULTANT shall be paid based on the Schedule of
Charges at an hourly rate shown in Exhibit B. Payments for additional services shall be
due and payable upon submission by the CONSULTANT and approval by the City staff,
and shall be in accordance with subsection B hereof. Statements shall not be submitted
more frequently than monthly.
D. PAYMENT: If the OWNER fails to make payments due the CONSULTANT for
services and expenses within thirty (30) days after receipt of the CONSULTANT’s
undisputed statement thereof, the amounts due the CONSULTANT will be paid interest
in accordance with the Texas Government Code 2251.025. Additionally, the
CONSULTANT may, after giving seven (7) days’ written notice to the OWNER,
suspend services under this Agreement until the CONSULTANT has been paid in full all
amounts due for services, expenses, and charges. Nothing herein shall require the
OWNER to pay the late charge if the OWNER reasonably determines that the work is
unsatisfactory, in accordance with this Article V, “Compensation,” there is a bona fide
dispute concerning the amount due, or the invoice was not mailed to the address or in the
form as described in this Agreement. The OWNER will notify CONSULTANT of any
disputes within twenty-one (21) days of receipt of the invoice.
E. Invoices shall be sent directly to the City of Denton Accounts Payable Department, 215
E McKinney St, Denton, TX, 76201-4299. A pro-forma invoice shall be sent to the
contract administrator. It is the intention of the City of Denton to make payment on
completed orders within thirty days after receipt of invoice or items; whichever is later,
unless unusual circumstances arise. Invoices must be fully documented as to labor,
materials, and equipment provided, if applicable, and must reference the City of
Denton Purchase Order Number in order to be processed. No payments shall be
made on invoices not listing a Purchase Order Number.
ARTICLE VI
OBSERVATION AND REVIEW OF THE WORK
The CONSULTANT will exercise reasonable care and due diligence in discovering and
promptly reporting to the OWNER any defects or deficiencies in the work of the
CONSULTANT or any subcontractors or subconsultants.
ARTICLE VII
OWNERSHIP OF DOCUMENTS
All documents prepared or furnished by the CONSULTANT (and CONSULTANT’s
subcontractors or subconsultants) pursuant to this Agreement are instruments of service, and
shall become the property of the OWNER upon the termination of this Agreement. The
CONSULTANT is entitled to retain copies of all such documents. The documents prepared and
furnished by the CONSULTANT are intended only to be applicable to this Project, and
OWNER’s use of these documents in other projects shall be at OWNER’s sole risk and expense.
In the event the OWNER uses any of the information or materials developed pursuant to this
Agreement in another project or for other purposes than specified herein, CONSULTANT is
released from any and all liability relating to their use in that project.
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City of Denton, Texas Standard Agreement for Engineering Related Design Services
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ARTICLE VIII
INDEMNITY AGREEMENT
THE CONSULTANT SHALL INDEMNIFY AND SAVE AND HOLD HARMLESS
THE OWNER AND ITS OFFICERS, OFFICIALS, AGENTS, AND EMPLOYEES FROM
AND AGAINST ANY AND ALL LIABILITY, CLAIMS, DEMANDS, DAMAGES,
LOSSES, AND EXPENSES, INCLUDING, BUT NOT LIMITED TO COURT COSTS
AND REASONABLE ATTORNEY FEES ASSERTED AGAINST OR INCURRED BY
THE OWNER, AND INCLUDING, WITHOUT LIMITATION, DAMAGES FOR
BODILY AND PERSONAL INJURY, DEATH AND PROPERTY DAMAGE,
RESULTING FROM THE NEGLIGENT ACTS OR OMISSIONS OF THE
CONSULTANT OR ITS OFFICERS, SHAREHOLDERS, AGENTS, OR EMPLOYEES
INCIDENTAL TO, RELATED TO, AND IN THE EXECUTION, OPERATION, OR
PERFORMANCE OF THIS AGREEMENT.
Nothing in this Agreement shall be construed to create a liability to any person who is not
a party to this Agreement, and nothing herein shall waive any of the parties’ defenses, both at
law or equity, to any claim, cause of action, or litigation filed by anyone not a party to this
Agreement, including the defense of governmental immunity, which defenses are hereby
expressly reserved.
ARTICLE IX
INSURANCE
During the performance of the services under this Agreement, CONSULTANT
shall maintain insurance in compliance with the requirements of Exhibit C which is
attached hereto and made a part of this Agreement as if written word for word herein.
ARTICLE X
ALTERNATIVE DISPUTE RESOLUTION
The parties may agree to settle any disputes under this Agreement by submitting the
dispute to mediation with each party bearing its own costs of mediation. No mediation arising
out of or relating to this Agreement, involving one party’s disagreement may include the other
party to the disagreement without the other’s approval. Mediation will not be a condition
precedent to suit.
ARTICLE XI
TERMINATION OF AGREEMENT
A. Notwithstanding any other provision of this Agreement, either party may terminate by
giving thirty (30) days’ advance written notice to the other party.
B. This Agreement may be terminated in whole or in part in the event of either party
substantially failing to fulfill its obligations under this Agreement. No such termination
will be affected unless the other party is given (1) written notice (delivered by certified
mail, return receipt requested) of intent to terminate and setting forth the reasons
specifying the non-performance, and not less than fifteen (15) calendar days to cure the
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City of Denton, Texas Standard Agreement for Engineering Related Design Services
Revised Date: 9/11/18
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failure; and (2) an opportunity for consultation with the terminating party prior to
termination.
C. If the Agreement is terminated prior to completion of the services to be provided
hereunder, CONSULTANT shall immediately cease all services and shall render a final
bill for services to the OWNER within thirty (30) days after the date of termination. The
OWNER shall pay CONSULTANT for all services properly rendered and satisfactorily
performed and for reimbursable expenses to termination incurred prior to the date of
termination, in accordance with Article V “Compensation.” Should the OWNER
subsequently contract with a new consultant for the continuation of services on the
Project, CONSULTANT shall cooperate in providing information. The CONSULTANT
shall turn over all documents prepared or furnished by CONSULTANT pursuant to this
Agreement to the OWNER on or before the date of termination, but may maintain copies
of such documents for its use.
ARTICLE XII
RESPONSIBILITY FOR CLAIMS AND LIABILITIES
Approval by the OWNER shall not constitute, nor be deemed a release of the
responsibility and liability of the CONSULTANT, its employees, associates, agents,
subcontractors, and subconsultants for the accuracy and competency of their designs or other
work; nor shall such approval be deemed to be an assumption of such responsibility by the
OWNER for any defect in the design or other work prepared by the CONSULTANT, its
employees, subcontractors, agents, and consultants.
ARTICLE XIII
NOTICES
All notices, communications, and reports required or permitted under this Agreement
shall be personally delivered or mailed to the respective parties by depositing same in the United
States mail to the address shown below, certified mail, return receipt requested, unless otherwise
specified herein. Mailed notices shall be deemed communicated as of three (3) days’ mailing:
To CONSULTANT: To OWNER:
The MODassic Group, LLC. Dba CivicBrand City of Denton
Ryan Short Purchasing Manager –File 8532
508 W. Lookout Dr #14-1030 901B Texas Street
Richardson, TX 75080 Denton, Texas 76201
All notices shall be deemed effective upon receipt by the party to whom such notice is
given, or within three (3) days’ mailing.
ARTICLE XIV
ENTIRE AGREEMENT
This Agreement and related exhibits constitute the complete and final expression of this
Agreement of the parties, and is intended as a complete and exclusive statement of the terms of
their agreements, and supersedes all prior contemporaneous offers, promises, representations,
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City of Denton, Texas Standard Agreement for Engineering Related Design Services
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negotiations, discussions, communications, and agreements which may have been made in
connection with the subject matter hereof.
ARTICLE XV
SEVERABILITY
If any provision of this Agreement is found or deemed by a court of competent
jurisdiction to be invalid or unenforceable, it shall be considered severable from the remainder of
this Agreement and shall not cause the remainder to be invalid or unenforceable. In such event,
the parties shall reform this Agreement to replace such stricken provision with a valid and
enforceable provision which comes as close as possible to expressing the intention of the stricken
provision.
ARTICLE XVI
COMPLIANCE WITH LAWS
The CONSULTANT shall comply with all federal, state, and local laws, rules,
regulations, and ordinances applicable to the work covered hereunder as those laws may now
read or hereinafter be amended.
ARTICLE XVII
DISCRIMINATION PROHIBITED
In performing the services required hereunder, the CONSULTANT shall not discriminate
against any person on the basis of race, color, religion, sex, sexual orientation, national origin or
ancestry, age, or physical handicap.
ARTICLE XVIII
PERSONNEL
A. The CONSULTANT represents that it has or will secure, at its own expense, all
personnel required to perform all the services required under this Agreement. Such
personnel shall not be employees or officers of, or have any contractual relations with the
OWNER. CONSULTANT shall inform the OWNER of any conflict of interest or
potential conflict of interest that may arise during the term of this Agreement.
B. All services required hereunder will be performed by the CONSULTANT or under its
supervision. All personnel engaged in work shall be qualified, and shall be authorized
and permitted under state and local laws to perform such services.
ARTICLE XIX
ASSIGNABILITY
The CONSULTANT acknowledges that this Agreement is based on the demonstrated
competence and specific qualifications of the CONSULTANT and is therefore personal as to the
CONSULTANT. Therefore, the CONSULTANT shall not assign any interest in this Agreement,
and shall not transfer any interest in this Agreement (whether by assignment, novation, or
otherwise) without the prior written consent of the OWNER.
ARTICLE XX
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MODIFICATION
No waiver or modification of this Agreement or of any covenant, condition, or limitation
herein contained shall be valid unless in writing and duly executed by the party to be charged
therewith, and no evidence of any waiver or modification shall be offered or received in evidence
in any proceeding arising between the parties hereto out of or affecting this Agreement, or the
rights or obligations of the parties hereunder, and unless such waiver or modification is in
writing and duly executed; and the parties further agree that the provisions of this section will not
be waived unless as set forth herein.
ARTICLE XXI
MISCELLANEOUS
A. The following exhibits are attached to and made a part of this Agreement:
Exhibit A – RFP 8532 – Mission, Vision, and Rebranding Initiative (on file at the
purchasing office)
Exhibit B – Consultant’s Scope of Services Offer, Project Schedule and Rate Sheet
Exhibit C – Consultant’s Insurance Requirements
Exhibit D – Conflict of Interest Questionnaire
What is called for by one exhibit shall be as binding as if called for by all. In the event of
an inconsistency or conflict in this Agreement and any of the provisions of the exhibits,
the inconsistency or conflict shall be resolved by giving precedence first to this
Agreement then to the exhibits in the order in which they are listed above.
B. This Agreement shall be governed by, construed, and enforced in accordance with, and
subject to, the laws of the State of Texas or federal law, where applicable, without regard
to the conflict of law principles of any jurisdiction. In the event there shall be any dispute
arising out of the terms and conditions of, or in connection with, this Agreement, the
party seeking relief shall submit such dispute to the District Courts of Denton County or
if federal diversity or subject matter jurisdiction exists, to the United States District Court
for the Eastern District of Texas-Sherman Division.
C. For the purpose of this Agreement, the key persons who will perform most of the work
hereunder shall be Ryan Short. However, nothing herein shall limit CONSULTANT
from using other equally qualified and competent members of its firm to perform the
services required herein.
D. CONSULTANT shall commence, carry on, and complete any and all projects with all
applicable dispatch, in a sound, economical, and efficient manner and in accordance with
the provisions hereof. In accomplishing the projects, CONSULTANT shall take such
steps as are appropriate to ensure that the work involved is properly coordinated with
related work being carried on by the OWNER.
E. The OWNER shall assist the CONSULTANT by placing at the CONSULTANT’s
disposal all available information pertinent to the Project, including previous reports, any
other data relative to the Project, and arranging for the access thereto, and make all
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provisions for the CONSULTANT to enter in or upon public and private property as
required for the CONSULTANT to perform services under this Agreement.
F. The captions of this Agreement are for informational purposes only, and shall not in any
way affect the substantive terms or conditions of this Agreement.
G. The parties agree to transact business electronically. Any statutory requirements that
certain terms be in writing will be satisfied using electronic documents and signing.
Electronic signing of this document will be deemed an original for all legal purposes.
ARTICLE XXII
INDEPENDENT CONTRACTOR
CONSULTANT shall provide services to OWNER as an independent contractor, not as
an employee of the OWNER. CONSULTANT shall not have or claim any right arising from
employee status.
ARTICLE XXIII
RIGHT TO AUDIT
The OWNER shall have the right to audit and make copies of the books, records and
computations pertaining to this agreement. The CONTRACTOR shall retain such books,
records, documents and other evidence pertaining to this agreement during the contract period
and five years thereafter, except if an audit is in progress or audit findings are yet unresolved, in
which case records shall be kept until all audit tasks are completed and resolved. These books,
records, documents and other evidence shall be available, within 10 business days of written
request. Further, the CONTRACTOR shall also require all Subcontractors, material suppliers,
and other payees to retain all books, records, documents and other evidence pertaining to this
agreement, and to allow the OWNER similar access to those documents. All books and records
will be made available within a 50 mile radius of the City of Denton. The cost of the audit will
be borne by the OWNER unless the audit reveals an overpayment of 1% or greater. If an
overpayment of 1% or greater occurs, the reasonable cost of the audit, including any travel costs,
must be borne by the CONTRACTOR which must be payable within five business days of
receipt of an invoice.
Failure to comply with the provisions of this section shall be a material breach of this contract
and shall constitute, in the OWNER’S sole discretion, grounds for termination thereof. Each of
the terms "books", "records", "documents" and "other evidence", as used above, shall be
construed to include drafts and electronic files, even if such drafts or electronic files are
subsequently used to generate or prepare a final printed document.
ARTICLE XXIV
Prohibition on Contracts with Companies Boycotting Israel
Contractor acknowledges that in accordance with Chapter 2271 of the Texas Government Code,
City is prohibited from entering into a contract with a company for goods or services unless the
contract contains a written verification from the company that it: (1) does not boycott Israel; and
(2) will not boycott Israel during the term of the contract. The terms “boycott Israel” and
“company” shall have the meanings ascribed to those terms in Section 808.001 of the Texas
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Government Code. By signing this agreement, Contractor certifies that Contractor’s signature
provides written verification to the City that Contractor: (1) does not boycott Israel; and (2)
will not boycott Israel during the term of the agreement. Failure to meet or maintain the
requirements under this provision will be considered a material breach.
ARTICLE XXV
Prohibition On Contracts With Companies Doing Business with Iran, Sudan, or a Foreign
Terrorist Organization
Sections 2252 and 2270 of the Texas Government Code restricts CITY from contracting with
companies that do business with Iran, Sudan, or a foreign terrorist organization. By signing this
agreement, Contractor certifies that Contractor’s signature provides written verification to the
City that Contractor, pursuant to Chapters 2252 and 2270, is not ineligible to enter into this
agreement and will not become ineligible to receive payments under this agreement by doing
business with Iran, Sudan, or a foreign terrorist organization. Failure to meet or maintain the
requirements under this provision will be considered a material breach.
ARTICLE XXVI
Prohibition on Contracts with Companies Boycotting Certain Energy Companies
Contractor acknowledges that in accordance with Chapter 2274 of the Texas Government Code,
City is prohibited from entering into a contract with a company for goods or services unless the
contract contains written verification from the company that it (1) does not boycott energy
companies; and (2) will not boycott energy companies during the term of the contract. The terms
“boycott energy company” and “company” shall have the meanings ascribed to those terms in
Section 809.001 of the Texas Government Code. By signing this agreement, Contractor
certifies that Contractor’s signature provides written verification to the City that Contractor:
(1) does not boycott energy companies; and (2) will not boycott energy companies during the
term of the agreement. Failure to meet or maintain the requirements under this provision will be
considered a material breach.
ARTICLE XXVII
Prohibition on Contracts with Companies Boycotting Certain Firearm Entities and
Firearm Trade Associations
Contractor acknowledges that in accordance with Chapter 2274 of the Texas Government Code,
City is prohibited from entering into a contract with a company for goods or services unless the
contract contains written verification from the company that it (1) does not have a practice,
policy, guidance, or directive that discriminates against a firearm entity or firearm trade
association; and (2) will not discriminate during the term of the contract against a firearm entity
or firearm trade association. The terms “discriminate against a firearm entity or firearm trade
association,” “firearm entity” and “firearm trade association” shall have the meanings ascribed to
those terms in Chapter 2274 of the Texas Government Code. By signing this agreement,
Contractor certifies that Contractor’s signature provides written verification to the City that
Contractor: (1) does not have a practice, policy, guidance, or directive that discriminates
against a firearm entity or firearm trade association; and (2) will not discriminate during the
term of the contract against a firearm entity or firearm trade association. Failure to meet or
maintain the requirements under this provision will be considered a material breach.
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ARTICLE XXVIII
Termination Right for Contracts with Companies Doing Business with Certain Foreign-
Owned Companies
The City of Denton may terminate this Contract immediately without any further liability if the
City of Denton determines, in its sole judgment, that this Contract meets the requirements under
Chapter 2274, and Contractor is, or will be in the future, (i) owned by or the majority of stock or
other ownership interest of the company is held or controlled by individuals who are citizens of
China, Iran, North Korea, Russia, or other designated country (ii) directly controlled by the
Government of China, Iran, North Korea, Russia, or other designated country, or (iii) is
headquartered in China, Iran, North Korea, Russia, or other designated country.
ARTICLE XXIX
CERTIFICATE OF INTERESTED PARTIES ELECTRONIC FILING
In 2015, the Texas Legislature adopted House Bill 1295, which added section 2252.908 of the
Government Code. The law states that the City may not enter into this contract unless the
Contractor submits a disclosure of interested parties (Form 1295) to the City at the time the
Contractor submits the signed contract. The Texas Ethics Commission has adopted rules
requiring the business entity to file Form 1295 electronically with the Commission.
Contractor will be required to furnish a Certificate of Interest Parties before the contract is
awarded, in accordance with Government Code 2252.908.
The contractor shall:
1. Log onto the State Ethics Commission Website at :
https://www.ethics.state.tx.us/filinginfo/1295/
2. Register utilizing the tutorial provided by the State
3. Print a copy of the completed Form 1295
4. Enter the Certificate Number on page 2 of this contract.
5. Complete and sign the Form 1295
6. Email the form to purchasing@cityofdenton.com with the contract number in the subject
line. (EX: Contract 8532 – Form 1295)
The OWNER must acknowledge the receipt of the filed Form 1295 not later than the 30th day
after Council award. Once a Form 1295 is acknowledged, it will be posted to the Texas Ethics
Commission’s website within seven business days.
ARTICLE XXX
PROHIBITION AGAINST PERSONAL INTEREST IN CONTRACTS
No officer, employee, independent consultant, or elected official of the City who is involved in
the development, evaluation, or decision-making process of the performance of any solicitation
shall have a financial interest, direct or indirect, in the Contract resulting from that solicitation as
defined in the City’s Ethic Ordinance 18-757 and in the City Charter chapter 2 article XI(Ethics).
Any willful violation of this section shall constitute impropriety in office, and any officer or
employee guilty thereof shall be subject to disciplinary action up to and including dismissal. Any
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violation of this provision, with the knowledge, expressed or implied, of the Contractor shall
render the Contract voidable by the City. The Consultant shall complete and submit the City’s
Conflict of Interest Questionnaire.
The parties agree to transact business electronically. Any statutory requirements that
certain terms be in writing will be satisfied using electronic documents and signing. Electronic
signing of this document will be deemed an original for all legal purposes.
IN WITNESS HEREOF, the City of Denton, Texas has caused this Agreement to be
executed by its duly authorized City Manager, and CONSULTANT has executed this Agreement
through its duly authorized undersigned officer on this date______________________.
CITY OF DENTON, TEXAS
“OWNER”
__________________________________
SARA HENSLEY, CITY MANAGER
ATTEST:
LAUREN THODEN, City Secretary
BY: _______________________________
APPROVED AS TO LEGAL FORM:
MACK REINWAND, CITY ATTORNEY
By:
The MODassic Group, LLC. Dba CivicBrand
“CONSULTANT”
__________________________________
BY: Ryan Short
___2024-___________________________
TEXAS ETHICS COMMISSION
CERTIFICATE NUMBER
THIS AGREEMENT HAS BEEN
BOTH REVIEWED AND APPROVED
as to financial and operational
obligations and business terms.
_______________ ________________
SIGNATURE PRINTED NAME
__________________________________
TITLE
__________________________________
DEPARTMENT
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1160679
Chief Communications Officer
Marketing and Communications
Dustin Sternbeck
06/05/2024
MISSION, VISION, AND REBRANDING INITIATIVE
CITY OF DENTON, TEXAS
MARCH 2024
EXHIBIT B
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City of Denton,
As a 2002 graduate of the University of North Texas I am proud to see my career
come full circle with the opportunity to work with the great City of Denton.
For the last 16 years, our firm has refined our process, team, and capabilities
to become a leading firm in city and place branding. Our unmatched approach
to public engagement, city government brand architecture, and intimate
understanding of Denton make us uniquely qualified for this project.
We are excited to share our capabilities, work, and customized approach with you
and look forward to speaking with you further.
Ryan Short
CEO, CivicBrand
2002 UNT graduate
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TABLE OF CONTENTS
PROJECT UNDERSTANDING ...................................................................4
CIVICBRAND OVERVIEW ...................................................................5-11
PROJECT TEAM.....................................................................................12
LOCAL PARTNERS ...........................................................................13-14
APPROACH ......................................................................................15-23
PROJECT SAMPLES .........................................................................24-30
PROJECT SCHEDULE ............................................................................31
BUDGET ...............................................................................................32
CONTACT
Ryan Short
ryan@civicbrand.com
(214) 586-0795
224. W. Rainbow Blvd. #122
Salida, CO 81201
CivicBrand.com
Page 3CivicBrand.com
YOUNG VOLUNTEER AT PLACEMAKING ACTIVATION IN WACO, TX
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Project Understanding
CivicBrand recognizes that the City of Denton's comprehensive rebranding effort
is aimed at refining its mission and vision statements, overhauling its municipal
brand including logo and graphics, creating a style guide, and crafting a strategic
marketing and communications plan to introduce the updated mission, vision, and
brand identity to key stakeholders.
Outlined in your scope of work request, the following objectives are paramount:
Clarity & Unity - At CivicBrand, we simplify complex concepts through design and
brand architecture. With extensive experience, we guide city governments towards
clarity, ensuring a brand and message that resonates with all stakeholders.
Community Engagement – With national engagement experience, we are industry
leaders in public engagement, engaging diverse communities across cities and
college campuses, emphasizing equity in public participation.
Harmony, Adaptability & Consistency – Specializing in brand architecture for
city governments, we have extensive experience in developing cohesive brand
strategies that speak to diverse audiences while delivering a consistent and
harmonious branding strategy, simultaneously allowing individual departments to
achieve their individual goals.
Data-Driven Approach – We value both qualitative and quantitative data, using
it to inform our design process. Our approach ensures that engagement data
influences decision-making, resulting in tailored solutions.
Authenticity – Unlike branding firms that focus on tourism and external audiences,
our entire process is driven by a locals-first approach that develops an authentic
brand reflective of the values of your staff and community.
Diversity and Inclusion – Our engagement process prioritizes equity, ensuring all
voices shape the branding process. Our founder's Forbes article on equity in public
engagement highlights our commitment to diversity and inclusion.
Page 4CivicBrand.com
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A team of creatives and strategists that are all
passionate about place. We love witnessing the
power design has on communities and proving
that value with real metrics. Whether it’s
measuring the economic impact of a project or
counting the number of people holding hands on
a street after a placemaking activation we are
here for it and love doing what we do.
1616
Years in business. Here’s
the original crew in 2008.
Starting out in a recession
you quickly learn how to run
lean while delivering value.
32,000+32,000+
Photos taken. It’s probably
more but that’s what we
currently have in our
Google Photos account.
76,12376,123
Miles traveled last year - it’s
an educated guess based on
google maps - but we’re on
the road a lot.
200200
Gallons of paint on a recent
placemaking street mural.
1818
Awards won.
It’s not why we
do this but it's
nice to see clients
recognized on a
national &
global stage.
1111
Talks given last year by
CivicBrand CEO Ryan
Short on Place branding,
engagement & placemaking.
BY THE NUMBERS
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STAFF BRANDING WORKSHOP FOR CITY
OF SANTA FE, NEW MEXICO
Featured Clients
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PROJECT LEAD
Page 7CivicBrand.com
Founded in 2008, CivicBrand works directly with cities,
counties, CVBs, DMOs, and downtown organizations to
implement public engagement, community visioning,
place branding, placemaking, wayfinding, and
destination marketing strategies.
Cities are complex, involving multiple departments,
community organizations, a mix of public and private
efforts, entities that both compete and collaborate,
and serve diverse audiences. But at the end of the
day, it is one place.
Effective place branding looks beyond just logos and
instead creates a comprehensive brand platform and
brand architecture that serves a range of needs. This
requires deep expertise in equitable engagement,
local government, economic development, user
experience, design leadership, brand strategy, and
tourism and destination marketing.
There are countless firms and local freelancers that
can create a nice-looking logo, but communities don't
need yet another logo or even another campaign.
Places need clarity on who they are. They need a
shared vision that unites and inspires. At CivicBrand,
we specialize in helping communities carefully
navigate this process and tell the story that delivers
real impact for its residents, staff, and stakeholders.
2023 Finalist - Best Use of Design | Place Branding, High Point, NC
2021 Finalist - Best Use of Data | Placemaking, Waco, TX
2019 Finalist - Best Use of Design | Place Branding, Waupaca, WI
2018 Finalist - Best Citizen Engagement | Place Branding, Park Rapids, MN
16 years of helping
communities become the
best version of themselves
"MADE-IN" BRAND POP-UP SHOP FOR TWO RIVERS, WI
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City & Place Branding
Destination Marketing
Our expertise
Public Engagement
Placemaking & Wayfinding
WATCH OUR HIGHLIGHT REEL
vimeo.com/483150148
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To succeed in this space requires a deep
understanding of how civic entities work, the role of
public/private partnerships, funding options, planning
& development, and public engagement. There are
many great design firms out there that work across a
range of industries, from hotels to liquor brands, yet
lack deep experience in the civic realm.
On the other hand, there are civic consultants who
are well-versed in the civic space; however, they either
outsource design work or their creative output leaves
much to be desired. At CivicBrand, we offer the best of
both worlds. There isn’t a design firm that possesses a
deeper understanding of the civic space than us, and
there isn’t a civic consultant with our level of design
talent.
"CivicBrand's designs are cutting edge and don't have
that conventional government look and feel. They
really helped set us up for success."
Rich Brown, Economic Development Director
City of Santa Fe, NM
Creating a shared
identity through
place branding
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There is no one-size-fits-all public engagement
strategy. Each community requires a unique
combination of strategies designed to reach the entire
community - from senior citizens to students, online
and offline, across multiple languages, and across all
socioeconomic classes. We go where the people are
and use the right tools to reach the right audience.
Public engagement is the foundation of every project
we take on. Our company’s mission was built on
this quote by activist Jane Jacobs: “Cities have the
capability of providing something for everybody,
only because, and only when, they are created by
everybody.
In-Person
On-The-Street Engagement
Placemaking Activations
Workshops / Charrettes
Kids & Student Events
Focus Groups & Interviews
Live Polling
Pop-up Shops & Events
Virtual
Engagement Websites
Virtual Engagement Rooms
Community Podcast Series
Interactive Mapping Tools
Online surveys
Social media outreach
Interactive Virtual Focus Groups
"Equity in Public Engagement"
Scan the QR code to read our
article on Forbes.com
The industry
leader in
public engagement
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There’s a significant difference between a true ‘place’
and simply real estate or a collection of buildings.
Placemaking and Wayfinding can create a genuine
destination by integrating elements of place branding
and identity into the built environment, alongside a
focus on how people utilize and move through the
space or community. It goes beyond merely signage
or decorating the built environment and addresses
safety, walkability, beautification, traffic calming,
urban design, and even creatively tackles parking
challenges and perceptions.
From permanent wayfinding signage systems to
temporary activations of blocks, intersections,
alleyways, parking lots, and vacant spaces, CivicBrand
works with communities to infuse their brand into
the built environment and shape the overall user
experience.
Creating
places people
love through
placemaking &
wayfinding
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We’re a multidisciplinary team of
strategists, creatives, place-makers and
story-tellers with a passion for helping
communities tell their story. Everyone at
CivicBrand is passionate about "place"
as we all deeply understand and care
about how our communities shape our
lives.
We have a distributed team which
allows us to hire the very best talent
across the county regardless of location.
CivicBrand
Dallas, TX
Salida, CO
Las Cruces, NM
Richmond, VA
We have brought on Bret Hawkins and
Antero Group as additional Denton
based sub-consultants to assist with
the project and provide additional local
insight.
Bret Hawkins
Denton, TX
Antero Group
Denton, TX
Meet the Team
Ryan Short
Founder & Creative Director
Banner Short
Founder
Colin Coolidge
Designer
Brisa Byford
Engagement & Strategy
Clay Hervey
Photo & Video
Matt Henry
Photo & Video
Bret Hawkins
Designer, Local Partner
Denton, TX
Kelsy Boyle
Designer
Michael Schmitz
Antero Group
Engagement support
Denton, TX
Sean Norton
Antero Group
Engagement support
Denton, TX
Page 12CivicBrand.com
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Bret Hawkins is a graphic designer, entrepreneur, and
Denton County native with 14 years of experience
in the creative industry. He specializes in designing
comprehensive brand identities but also excels in
copywriting, illustration, hand-lettering, and web
design. His client list includes Dr. Seuss, Vacasa,
comedian Tim Hawkins, Voltage Coffee Project,
Norman Roscoe, Southeastern Seminary, Radical
Hospitality, and Mighty Swell. He graduated from the
Communication Design program at the University of
North Texas in 2016 and has been living and working
in the 76201 area since 2012.
Bret’s entrepreneurial spirit has given him a unique
insider’s approach to brand identity design. Since
2013, he has co-founded three of his own concepts -
all based in Denton - and grown them into successful
businesses: Gnome Cones, Keep Exploring, and Texas
Tee House (now owned by Norman Roscoe). Acting as
founder and lead creative for all three concepts forged
in him the grit and resourcefulness needed to build
both a brand and a business from the ground up.
Bret is a great collaborator and prides himself on
his ability to work in a broad swath of styles and
industries. No matter the scope, he treats every
project as if it were his own venture – obsessing over
every pixel and word to ensure his clients’ vision and
visuals are in sync. Whether you need an experienced
consultant to refresh your existing brand or create a
new one from scratch, Bret is the creative for the job.
Local partner bringing
additional design chops and
Denton knowledge
SUB CONSULTANT
Page 13CivicBrand.com
BRET HAWKINS
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While the CivicBrand team will fully lead the entire
process, we have enlisted Antero Group as a sub-
consultant that will be an extension of the CivicBrand
team for any in-person engagement. Antero Group
has experience in public engagement, and having
an office located right on the square in Downtown
Denton will allow us to be even more efficient with
your budget by utilizing additional local engagement
support at key milestones of the engagement process.
Antero Group, a multidisciplinary firm with 20
employees and local offices in downtown Denton,
Denver, and Chicago, specializes in urban planning,
economic development, branding, marketing, and
civil engineering. Founded in 2015, Antero has a
reputation for creating vibrant places, facilitating
economic development, and cultivating innovative
and sustainable communities. Antero’s team members
are active in the Denton community and are involved
in several civic groups such as the Denton Chamber
of Commerce, Denton Main Street Program, and
participate in the Town Making series hosted by Stoke.
Additional local engagement
support right on the square
in Downtown Denton
SUB CONSULTANT
Page 14CivicBrand.com
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Brand Strategy
Task 3
Approach
City of Denton
Mission, Vision, and Rebranding Initiatve
1.1 Kick off meeting
1.2 Committee Meetings
1.3 Status Checks
1.4 Project website
1.5 Data Transfer
Kick-Off & Project Management
Task 1
3.1 Mission & Vision
3.2 Brand Story & Principles
3.3 Identity & Brand Architecture
3.4 Messaging & Visual Language
3.5 Brand Guidelines
Research, Engagement & Audit
Task 2
2.1 Trip 1 - Engagement & Asset Audit
2.2 Virtual Engagement & Research
2.3 Trip 2 - Equitable Engagement
2.4 Place Brand Audit
Implementation
Task 4
4.1 Implementation Plan
4.2 Impact v. Effort Matrix
4.3 Management & Measurement
4.4 Launch Plan
Page 15CivicBrand.com
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CIVICBRAND
STRATEGIST
BRISA BYFORD
LEADING A
FOCUS GROUP
Project Management
& Kick-Off
A process built
on proactive
communication &
transparency
Task 1.1 Kick-Off Meeting
We kick-off the project with a virtual
meeting with the staff project team to
align on project goals, processes and
timelines. In this meeting we will also
discuss committee development, role of
the committee, and background items
needed for the data transfer.
Task 1
1.2 Committee Meetings
We will work with the staff project team
to establish an advisory committee
that is representative of the your
organization and the community. The
committee will be used as a sounding
board at various milestones in the
process. We will present findings and
concepts to the committee meeting at
key milestones. The committee will also
serve as an action committee to assist in
identifying key stakeholders during the
engagement phase of the project. There
will be approximately 5 committee
meetings. Most committee meetings will
be virtual with the exception of those
Page 16CivicBrand.com
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PROJECT WEBSITE FOR CITY OF LUBBOCK, TX
BRANDING PROJECT
that are during community visits.
1.3 Status Checks
We will work with the staff project team
to establish the schedule for regular
check-in meetings. The frequency of the
meetings will change at various stages
of the project.
1.4 Project website
We will launch a project website which
will serve as the 24/7 hub of public
information for the project. This will
allow us to keep all stakeholders
informed about the process and will
offer multiple options for interactive
engagement and survey questions
throughout the project.
1.5 Data Transfer
CivicBrand will request relevant
background information from the staff
project team including previous mission,
vision, branding, and marketing efforts,
strategic plans, engagement efforts,
community assets, current brand assets
and files, maps, and other relevant
documents. It is vital that efforts like
these reference and coalesce other
plans and engagment that has already
been done to avoid engagement fatigue,
to build off work already done and to
not operate in a silo.
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CIVICBRAND
TEAM
CONDUCTING
AN ASSET
AUDIT IN HIGH
POINT, NORTH
CAROLINA
Research, Engagement
& Audit
In depth research and
equitable engagement
in order to measure
twice and cut once
2.1 Trip 1 - Engagement & Asset Audit
On Trip 1 the CivicBrand team will
meet with the staff team and tour key
assets within the community, establish
existing conditions, and conduct
initial interviews and in-person focus
groups. We will also conduct on-the-
street engagement with residents and
Task 2 business owners as we explore the
community. The CivicBrand team also
take inventory of and audit community
assets during this first trip.
2.2 Virtual Engagement & Research
Between Trip 1 and Trip 2 we will
conduct robust digital engagement
and research. This includes interviews,
virtual focus groups, interactive
surveys as well as auditing competing
communities. CivicBrand is an industry
leader in digital engagement and we
have a wide range of tools and tactics
to reach the community in an effective
and efficient way which makes the
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POP-UP ENGAGEMENT EVENT IN HIGH POINT, NC
budget go that much further. This will
include in-depth engagement with
both the public at large as well as city
governement staff and key stakeholders
to ensure that we full understand
the needs to staff, perceptions of the
community, and needs of audiences
you communicate with. In addition to
the digital engagement, CivicBrand
will research the community’s online
presence and audit how that compares
to competing communities for similar
assets and amenities through the lens
of a persona based target audience
approach. By bringing on two local
Denton sub-consultants we will also
have the opportunity for additional in-
person engagement and local support
between our two key site visits.
2.3 Trip 2 - Equitable Engagement
A major focus of Trip 2 is equitable
engagement and reaching those
demographics and groups we haven’t
heard from during Trip 1 or during the
digital engagement and pop-up phase
of the project. If you Google “equity in
public engagement” the first thing that
comes up will be a Forbes article by our
founder. We will be closely monitoring
who we have heard from and who
we haven’t. We then make additional
efforts through community partners,
pop-ups, and on-the-street engagement
strategies to reach audiences we have
yet to connect with. As an example
often includes partnerships with
schools, churches or cultural groups,
and on-the-street engagement in key
neighborhoods, and student and youth
focus groups or through community
events. On Trip 2 we will visiting any
assets that were not visited on Trip
1 or that we need to gather more
information on and conducting final
staff focus groups and interviews.
2.4 Place Brand Audit
This phase ends with the Place Brand
Audit which is a 100+ page document
that details all of our findings across
engagement and research. This is the
first key deliverable and sets the stage
for entering into the brand strategy
phase. The Place Brand Audit provides
a SWOT analysis across numerous
categories and covers both the entire
community.
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CUSTOM
BRAND
ILLUSTRATION
BY CIVICBRAND
DESIGN TEAM
Brand Strategy
A comprehensive
brand platform is far
more than just a logo
and tagline
3.1 Mission & Vision
Everything we learn in the Place
Brand Audit will shape the mission
& vision. While we will engage with
diverse groups of residents, staff,
and stakeholders, we seek to find the
underlying shared values and common
thread with which a shared brand vision
Task 3 can be created. With a clear and shared
vision for the future we will begin
developing a strategy needed to achieve
that vision and bring that mission and
vision to life.
3.2 Brand Story & Principles
The brand story brings the vision to
life through an inspiring narrative that
captures the essence of the brand and
the strategic vision. Brand principles
are developed and used as a decision
making filter for all implementation
tasks and creative.
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BRAND MESSAGING IN LUBBOCK, TX
3.3 Identity & Brand Architecture
With an approved brand vision, story,
and principles, we will bring the brand
to life through identity design. We will
create a comprehensive brand platform
and brand architecture that defines a
primary brand and various sub-brands
and endorsement brands that can
be used strategically to make up the
overall brand platform. City government
brand architecture is our specialtiy
and we have extensive experiences in
develop unfieid brand strategies that
still have the flexibility and adapability
to support all departments, events, and
assetes and their diverse needs while
contributing to the overall brand.
3.4 Messaging & Visual Language
In addition to the logo and brand
architecture elements, we will develop
messaging and a visual language. This
is the look, feel, voice, tone, colors, and
surrounding elements that all shape
how the brand will be communicated
and brings the brand to life.
3.5 Brand Guidelines
We will produce a brand guidelines
document that details how the brand
should be used. This will define logo
usage, brand architecture rules,
fonts, colors, icons, and imagery.
This document serves as a reference
document for staff and any vendors or
contractors who work with the brand.
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BRANDING
AND
MONUMENT
SIGNAGE FOR
BURLESON,
TEXAS
Implementation &
Marketing Plan
A brand is built by
living the brand
promise on a daily
basis
4.1 Implementation & Marketing Plan
The greatest brands in the world meant
nothing on day 1. Their value is all
based on how they are implemented,
managed, and ultimately fulfilling the
brand promise on a daily basis. The
implementation plan is organized by
the strategic focus areas and provides a
Task 4 priority matrix for how the brand should
be implemented. This is a multi-phase
and multi-year implementation plan.
4.3 Impact v. Effort Matrix
It is important that an implementation
has a healthy balance of quick win
projects and bigger projects and tasks.
They can’t all be small and they can’t all
be big. We will plot all recommendations
on an impact vs effort matrix which will
help prioritize which projects should be
tackled first.
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CIVICBRAND VIDEO SHOOT AT MT. HOOD
FOR CLACKAMAS COUNTY, OREGON
4.4 Management & Measurement
A key element of implementation is
identifying key metrics including brand
awareness, net promoter score, overall
buy-in and adoption of the brand, as
well as specific performance metrics.
We will develop a management and
measurement strategy and identify the
key roles and responsibilities.
4.5 Launch
CivicBrand will work with the project
team and committee to determine
the appropriate launch strategy. In
some cases a brand launch with a
big splash is appropriate while in
other communities soft launching the
branding and successfully launching key
catalyst projects is best as it can build
momentum in a natural way. Developing
the launch plan is a key catalyst project.
Page 23CivicBrand.com
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A city brand
that engages
the entire
community
Proving a city government
brand strategy can inspire
an entire community.
Our work with the City of High Point,
NC, has won international awards
and has proven firsthand how a city
government brand (not a destination
marketing brand!) can bring together
the entire community. Being known
as the furniture capital of the world
was great for visitors and those in the
furniture industry, but what did that
mean for locals and local government?
We developed a community-first
brand strategy that carries across city
departments, the built environment,
and brings the entire community
together!
HIGH POINT, NORTH CAROLINA
PLACE BRANDING COMMUNITY-WIDE BRAND STRATEGYNC
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TOWN OF BRECKENRIDGE, COLORADO
TOWN CORE VALUES MT. HOOD TERRITORY & CLACKAMAS COUNTYCO
Core Values
for the
Town of
Breckenridge
Empowering town staff to
live their core values on a
daily basis
CivicBrand collaborated with the Town
of Breckenridge, CO to translate their
core values from rhetoric to daily
practice. Too often, mission, vision, and
core values are generic statements that
lack meaningful action. We developed
a field guide that articulates the town's
values and provides actionable steps
for implementing and living them daily.
This empowered staff to recognize and
embrace colleagues who exemplify
these values, fostering a culture where
authenticity and recognition intertwine.
The campaign came to life through the
field guide, photography, and a video
shown to new employees.
Page 25CivicBrand.com
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CITY OF WAUPACA, WISCONSIN
PLACE BRANDING COMMUNITY-WIDE BRAND PLATFORMWI
A municial
brand that
works
across the
community
A City, Chamber, and CVB
collaboration, creating a
true place brand platform
Through in-depth engagement and
design we developed a brand platform
that cast a common vision while at
the same time allowing different
departments and entities to use the
brand to support their different goals.
The city, like most communities, needs
to attract city staff, talent, residents,
businesses and visitors, but they need
to do so in a way that is effective and
efficent. This brand platform leverages
the entire community to tell its story.
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CITY OF BURLESON, TX
PLACE BRANDING COMMUNITY-WIDE BRAND PLATFORMTX
Managing
growth
through place
branding
A community wide brand
platform that protects
culture while growing
Burleson, TX is in the Dallas / Fort
Worth metroplex and has experienced
unprecedented growth. Therefore
Burleson didn't need branding to attract
residents, investment or even visitors.
Instead, they needed branding for
something even more important - to
define and protect their identity as they
grow. We developed a brand platform
and implementation plan that consisted
of place brand, city government brand,
made-in brand, and resident brand that
all work together. We also designed all
of the signage and monuments for their
newly built town square.
Page 27CivicBrand.com
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
CLACKAMAS COUNTY, OREGON
DESTINATION MARKETING MT. HOOD TERRITORY & CLACKAMAS COUNTYOR
Capturing the
spirit of the
Mt. Hood
Territory
Building a photo and
video content library for
Clackamas County
As part of a larger county-wide branding
initiative for Clackamas County, Oregon,
a key task was producing a library of
high quality imagery. The goal was
to build a robust and diverse library
of imagery that county staff could
utilize for a wide variety of marketing
and communication needs. Our team
captured hundreds of photos and hours
of video footage including Mt. Hood,
the different cities in Clackamas County,
local farms, businesses, residents,
parks, transit, recreational activities,
and the diverse residents that make up
the county.
Page 28CivicBrand.com
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
DOWNTOWN GARLAND, TX
DISTRICTBRANDING PLACEMAKING AND BRANDINGTX
Making
downtown
a place for
everybody
Public engagement,
placemaking and
downtown brand strategy
Downtown Garland is the heart of
Garland, TX and has changed over the
years. There was uncertainty on who
downtown was for. Is it for shopping?
Is it for night-life? Artists? Families?
CivicBrand conducted a placemaking
activation and multiple rounds of
engagement to understand what
Downtown Garland means to residents
and what they want it to be in the
future. Together we developed a brand
strategy and vision plan that shows
that Downtown Garland is for everyone
and created an implementation plan to
actually live up to that.
Page 29CivicBrand.com
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
TWO RIVERS, WISCONSIN
PLACE BRANDING A COMMUNITY WIDE BRAND PLATFORMWI
Staying true
to our past
to inspire
our future
A made-in brand and place
brand that brings back our
entrepreneurial spirit
Two Rivers was established as a fishing
and factory town on beautiful Lake
Michigan. The factory closed years ago
and the town was struggling to find its
identity and a new path forward. Some
thought they would never thrive again
unless another large employer came
to town. CivicBrand helped develop a
place brand strategy that doesn't rely
on an outside company to bail them
out but instead inspires and helps
residents rediscover the community’s
entrepreneurial spirit to reshaping the
future of Two Rivers.
Page 30CivicBrand.com
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
MONTHLY PROJECT SCHEDULE 1 2 3 4 5 6 7 8 9 10 11 12
KICK-OFF & DATA TRANSFER
TRIP 1 - ENGAGEMENT
VIRTUAL ENGAGEMENT
TRIP 2 - EQUITABLE ENGAGEMENT
PLACE BRAND AUDIT
BRAND STRATEGY, MISSION & VISION
BRAND IDENTITY DESIGN & MESSAGING
IMPLEMENTATION PLAN
Page 31CivicBrand.com
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
*Not to exceed
PROJECT FEE:
TRAVEL BUDGET*:
ENGAGEMENT MATERIAL*:
TOTAL PROJECT COST:
$75,000
$0
$5,000
$80,000
Approach
City of Denton
Mission, Vision, and Rebranding Initiatve
Optional add-ons
PLACEMAKING ACTIVATION
PLACEMAKING MATERIALS
BRAND VIDEO SHOOT
$15,000
$TBD
$17,000
Brand Strategy
Task 3
1.1 Kick off meeting
1.2 Committee Meetings
1.3 Status Checks
1.4 Project website
1.5 Data Transfer
Kick-Off & Project Management
Task 1
3.1 Mission & Vision
3.2 Brand Story & Principles
3.3 Identity & Brand Architecture
3.4 Messaging & Visual Language
3.5 Brand Guidelines
Research, Engagement & Audit
Task 2
2.1 Trip 1 - Engagement & Asset Audit
2.2 Virtual Engagement & Research
2.3 Trip 2 - Equitable Engagement
2.4 Place Brand Audit
Implementation
Task 4
4.1 Implementation Plan
4.2 Impact v. Effort Matrix
4.3 Management & Measurement
4.4 Launch Plan
Page 32CivicBrand.com
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
INSURANCE REQUIREMENTS
Respondent’s attention is directed to the insurance requirements below. It is highly
recommended that respondents confer with their respective insurance carriers or
brokers to determine in advance of Proposal/Bid submission the availability of insurance
certificates and endorsements as prescribed and provided herein. If an apparent low
respondent fails to comply strictly with the insurance requirements, that respondent may
be disqualified from award of the contract. Upon c o n t r a c t a w a r d , a l l
i n s u r a n c e r e q u i r e m e n t s shall become contractual obligations, which the
successful contractor shall have a duty to maintain throughout the course of this
contract.
STANDARD PROVISIONS:
Without limiting any of the other obligations or liabilities of the
Contractor, the Contractor shall provide and maintain until the contracted work
has been completed and accepted by the City of Denton, Owner, the minimum
insurance coverage as indicated hereinafter.
As soon as practicable after notification of contract award, Contractor shall file
with the Purchasing Department satisfactory certificates of insurance including
any applicable addendum or endorsements, containing the contract number and
title of the project. Contractor may, upon written request to the Purchasing
Department, ask for clarification of any insurance requirements at any time;
however, Contractors are strongly advised to make such requests prior to
proposal/bid opening, since the insurance requirements may not be modified
or waived after proposal/bid opening unless a written exception has been
submitted with the proposal/bid. Contractor shall not commence any work
or deliver any material until he or she receives notification that the contract has
been accepted, approved, and signed by the City of Denton.
All insurance policies proposed or obtained in satisfaction of these requirements
shall comply with the following general specifications, and shall be maintained in
compliance with these general specifications throughout the duration of the
Contract, or longer, if so noted:
• Each policy shall be issued by a company authorized to do business in the
State of Texas with an A.M. Best Company rating of at least A- or better.
• Any deductibles or self-insured retentions shall be declared in the proposal. If
requested by the City, the insurer shall reduce or eliminate such deductibles or
self-insured retentions with respect to the City, its officials, agents, employees,
and volunteers; or, the contractor shall procure a bond guaranteeing payment of
losses and related investigations, claim administration and defense expenses.
• Liability policies shall be endorsed to provide the following:
o Name as Additional Insured the City of Denton, its Officials, Agents,
Employees, and volunteers.
o That such insurance is primary to any other insurance available to the
EXHIBIT C
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
Additional Insured with respect to claims covered under the policy and that
this insurance applies separately to each insured against whom claim is
made or suit is brought. The inclusion of more than one insured shall not
operate to increase the insurer's limit of liability.
o Provide a Waiver of Subrogation in favor of the City of Denton, its
officials, agents, employees, and volunteers.
• Cancellation: City requires 30 day written notice should any of the
policies described on the certificate be cancelled or materially changed
before the expiration date.
• Should any of the required insurance be provided under a claims made form,
Contractor shall maintain such coverage continuously throughout the term of this
contract and, without lapse, for a period of three years beyond the contract
expiration, such that occurrences arising during the contract term which give rise
to claims made after expiration of the contract shall be covered.
• Should any of the required insurance be provided under a form of coverage that
includes a general annual aggregate limit providing for claims investigation or legal
defense costs to be included in the general annual aggregate limit, the
Contractor shall either double the occurrence limits or obtain Owners and
Contractors Protective Liability Insurance.
• Should any required insurance lapse during the contract term, requests for
payments originating after such lapse shall not be processed until the City
receives satisfactory evidence of reinstated coverage as required by this
contract, effective as of the lapse date. If insurance is not reinstated, City may,
at its sole option, terminate this agreement effective on the date of the lapse.
SPECIFIC ADDITIONAL INSURANCE REQUIREMENTS:
All insurance policies proposed or obtained in satisfaction of this Contract shall
additionally comply with the following specifications, and shall be maintained in
compliance with these additional specifications throughout the duration of the
Contract, or longer, if so noted:
A. COMMERCIAL GENERAL LIABILITY INSURANCE
Commercial General Liability Insurance including, but not limited to,
Premises/Operations, Personal & Advertising Injury, Products/Completed
Operations, Independent Contractors, and Contractual Liability with minimum
combined bodily injury (including death) and property damage limits of
$1,000,000.00 per occurrence and $2,000,000.00 general aggregate.
B. PROFESSIONAL LIABILITY INSURANCE
If CONTRACTOR is a licensed or certified person who renders professional
services, then Professional Liability Insurance to provide coverage against
any claim which the CONTRACTOR becomes legally obligated to pay as
damages arising out of the performance of professional services caused by
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
any negligent error, omission or act with minimum limits of $1,000,000.00
per claim, $2,000,000.00 annual aggregate.
SUBCONTRACTING LIABILITY
(1) Without limiting any of the other obligations or liabilities of the CONTRACTOR,
the CONTRACTOR shall require each Subcontractor performing work under the
contract, at the Subcontractor's own expense, to maintain during the engagement
with the CITY, types and limits of insurance that are appropriate for the
services/work being performed, comply with all applicable laws and are consistent
with industry standards. The Subcontractor’s liability insurance shall name
CONTRACTOR as an additional insured.
(2) CONTRACTOR shall obtain and monitor the certificates of insurance from each
Subcontractor. CONTRACTOR must retain the certificates of insurance for the
duration of the contract and shall have the responsibility of enforcing insurance
requirements among its subcontractors. The CITY shall be entitled, upon request
and without expense, to receive copies of these certificates.
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
CONFLICT OF INTEREST QUESTIONNAIRE
CONFLICT OF INTEREST QUESTIONNAIRE - FORM CIQ
For vendor or other person doing business with local governmental entity This questionnaire reflects changes made to the law by H.B. 23, 84th Leg., Regular Session.
This questionnaire is being filed in accordance with Chapter 176, Local Government Code, by a vendor who has a business relationship as defined by Section 176.001(1-a) with a local governmental entity and the vendor meets requirements under Section 176.006(a).
By law this questionnaire must be filed with the records administrator of the local government entity not later than the 7th business day after the date the vendor becomes aware of facts that require the statement to be filed. See Section 176.006(a-1), Local Government Code.
A vendor commits an offense if the vendor knowingly violates Section 176.006, Local Government Code. An offense under this section is a misdemeanor.
1 Name of vendor who has a business relationship with local governmental entity.
2 Check this box if you are filing an update to a previously filed questionnaire.
(The law requires that you file an updated completed questionnaire with the appropriate filing authority not later than the 7th business day after the date on which you became aware that the originally filed questionnaire was incomplete or inaccurate.)
3 Name of local government officer about whom the information in this section is being disclosed.
Name of Officer
This section, (item 3 including subparts A, B, C & D), must be completed for each officer with whom the vendor has an employment or other business relationship as defined by Section 176.001(1-a), Local Government Code. Attach additional pages to this Form CIQ as necessary.
A.Is the local government officer named in this section receiving or likely to receive taxable income, other than investment income, from the vendor?
Yes No
B.Is the vendor receiving or likely to receive taxable income, other than investment income, from or at the direction of the local government officernamed in this section AND the taxable income is not received from the local governmental entity?
Yes No
C.Is the filer of this questionnaire employed by a corporation or other business entity with respect to which the local government officer serves as anofficer or director, or holds an ownership of one percent or more?
Yes No
D.Describe each employment or business and family relationship with the local government officer named in this section.
4 I have no Conflict of Interest to disclose.
5
Signature of vendor doing business with the governmental entity Date
CivicBrand 04/02/2024
EXHIBIT D
DocuSign Envelope ID: 6CFDBFE0-B82A-44F9-9A09-F9334A51AB2F
The MODassic Group, LLC. Dba CivicBrand
Certificate Of Completion
Envelope Id: 6CFDBFE0B82A44F99A09F9334A51AB2F Status: Completed
Subject: Please DocuSign: City Council Contract 8532-Mission, Vision, and Rebranding Initiative
Source Envelope:
Document Pages: 49 Signatures: 5 Envelope Originator:
Certificate Pages: 6 Initials: 1 Kayla Clark
AutoNav: Enabled
EnvelopeId Stamping: Enabled
Time Zone: (UTC-08:00) Pacific Time (US & Canada)
901B Texas Street
Denton, TX 76209
kayla.clark@cityofdenton.com
IP Address: 198.49.140.104
Record Tracking
Status: Original
5/10/2024 12:44:30 PM
Holder: Kayla Clark
kayla.clark@cityofdenton.com
Location: DocuSign
Signer Events Signature Timestamp
Kayla Clark
kayla.clark@cityofdenton.com
Buyer
City of Denton
Security Level: Email, Account Authentication
(None)
Completed
Using IP Address: 198.49.140.104
Sent: 5/13/2024 6:28:39 AM
Viewed: 5/13/2024 6:29:40 AM
Signed: 5/13/2024 6:29:55 AM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Lori Hewell
lori.hewell@cityofdenton.com
Purchasing Manager
City of Denton
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 198.49.140.104
Sent: 5/13/2024 6:29:58 AM
Viewed: 5/13/2024 6:55:27 AM
Signed: 5/13/2024 8:43:07 AM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Marcella Lunn
marcella.lunn@cityofdenton.com
Senior Deputy City Attorney
City of Denton
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 198.49.140.10
Sent: 5/13/2024 8:43:10 AM
Viewed: 5/17/2024 9:03:09 AM
Signed: 5/17/2024 9:07:24 AM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Ryan Short
Ryan@civicbrand.com
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 172.221.84.151
Sent: 5/17/2024 9:07:27 AM
Viewed: 5/17/2024 9:33:41 AM
Signed: 5/17/2024 9:36:36 AM
Electronic Record and Signature Disclosure:
Accepted: 5/17/2024 9:33:41 AM
ID: 83080b63-c5b4-4632-8cd4-4d8d74dc5c48
Signer Events Signature Timestamp
Dustin Sternbeck
Dustin.Sternbeck@cityofdenton.com
Chief Communications Officer
Security Level: Email, Account Authentication
(None)Signature Adoption: Drawn on Device
Using IP Address: 172.56.54.6
Signed using mobile
Sent: 5/17/2024 9:36:39 AM
Viewed: 5/17/2024 9:43:52 AM
Signed: 5/17/2024 9:45:42 AM
Electronic Record and Signature Disclosure:
Accepted: 5/17/2024 9:43:52 AM
ID: 6215d419-d404-4b91-8958-bfdf61d14d4a
Lori Hewell
lori.hewell@cityofdenton.com
Purchasing Manager
City of Denton
Security Level: Email, Account Authentication
(None)
Completed
Using IP Address: 198.49.140.10
Sent: 5/17/2024 9:45:47 AM
Resent: 5/22/2024 7:50:35 AM
Viewed: 6/4/2024 5:37:54 PM
Signed: 6/5/2024 6:51:21 AM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Sara Hensley
sara.hensley@cityofdenton.com
City Manager
City of Denton
Security Level: Email, Account Authentication
(None)
Signature Adoption: Pre-selected Style
Using IP Address: 47.190.47.120
Signed using mobile
Sent: 6/5/2024 6:51:24 AM
Viewed: 6/5/2024 7:34:05 AM
Signed: 6/5/2024 7:34:25 AM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Lauren Thoden
lauren.thoden@cityofdenton.com
City Secretary
Security Level: Email, Account Authentication
(None)Signature Adoption: Pre-selected Style
Using IP Address: 198.49.140.10
Sent: 6/5/2024 7:34:28 AM
Viewed: 6/5/2024 12:04:13 PM
Signed: 6/5/2024 12:04:40 PM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
In Person Signer Events Signature Timestamp
Editor Delivery Events Status Timestamp
Agent Delivery Events Status Timestamp
Intermediary Delivery Events Status Timestamp
Certified Delivery Events Status Timestamp
Carbon Copy Events Status Timestamp
Cheyenne Defee
cheyenne.defee@cityofdenton.com
Procurement Administration Supervisor
City of Denton
Security Level: Email, Account Authentication
(None)
Sent: 5/13/2024 6:29:58 AM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Carbon Copy Events Status Timestamp
Gretna Jones
gretna.jones@cityofdenton.com
Legal Secretary
City of Denton
Security Level: Email, Account Authentication
(None)
Sent: 5/17/2024 9:45:45 AM
Viewed: 5/17/2024 2:25:45 PM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
City Secretary Office
citysecretary@cityofdenton.com
Security Level: Email, Account Authentication
(None)
Sent: 6/5/2024 12:04:43 PM
Viewed: 6/5/2024 12:47:49 PM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Kayla Herrod
Kayla.herrod@cityofdenton.com
Security Level: Email, Account Authentication
(None)
Sent: 6/5/2024 12:04:45 PM
Electronic Record and Signature Disclosure:
Not Offered via DocuSign
Witness Events Signature Timestamp
Notary Events Signature Timestamp
Envelope Summary Events Status Timestamps
Envelope Sent Hashed/Encrypted 5/13/2024 6:28:39 AM
Envelope Updated Security Checked 5/22/2024 7:50:33 AM
Envelope Updated Security Checked 5/22/2024 7:50:33 AM
Envelope Updated Security Checked 6/5/2024 6:36:27 AM
Envelope Updated Security Checked 6/5/2024 6:36:27 AM
Envelope Updated Security Checked 6/5/2024 6:49:40 AM
Certified Delivered Security Checked 6/5/2024 12:04:13 PM
Signing Complete Security Checked 6/5/2024 12:04:40 PM
Completed Security Checked 6/5/2024 12:04:45 PM
Payment Events Status Timestamps
Electronic Record and Signature Disclosure
ELECTRONIC RECORD AND SIGNATURE DISCLOSURE
From time to time, City of Denton (we, us or Company) may be required by law to provide to
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Unless you tell us otherwise in accordance with the procedures described herein, we will provide
electronically to you through your DocuSign user account all required notices, disclosures,
authorizations, acknowledgements, and other documents that are required to be provided or
made available to you during the course of our relationship with you. To reduce the chance of
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Electronic Record and Signature Disclosure created on: 7/21/2017 1:59:03 PM
Parties agreed to: Ryan Short, Dustin Sternbeck
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