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6535 - Newsletter Printing and Mailing, 3.Statement of Work/ Specifications
Materials Management Department
901-B Texas Street
Denton, Texas 76209
SCOPE OF WORK
Exhibit 3
RFP 6535
NEWSLETTER PRINTING AND MAILING
FOR THE CITY OF DENTON
RFP # 6535
Scope of Work – Newsletter Printing and Mailing
EXHIBIT 3
RFP #6535 – Exhibit 3 Page 1 of 4
The scope of work shall be finalized upon the selection of the Firm. The respondent’s submission
shall have accurately described your understanding of the objectives and scope of the requested
products and services and provided an outline of your process to implement the requirements of
the Scope of Work and Services. It is anticipated that the scope of work will include, at a minimum,
the following:
Newsletter Printing Services Scope of Work
Overview
The City of Denton is seeking proposals from qualified print vendors to perform printing and
mailing services for a citizen newsletter. Specific services to be performed include printing,
finishing, binding, mail sorting, and delivery to all households in Denton including a bulk delivery
to Denton City Hall. The newsletter will be an eight-page, duplex, 4/4 color, saddle-stitched
newsletter to be distributed six (6) times per year.
The City is seeking a qualified vendor with experience in providing high-quality, full-color
publications. Pricing will be based on a quantity of up to 55,000 per issue.
Background
The City of Denton has a population of approximately 120,000 residents and is a full-service
municipality, which includes a municipally owned electric utility; a municipal airport; water and
wastewater facilities; three libraries; a robust network of parks, trails, and recreation centers; a
water park and natatorium; a 2,900-acre natural heritage area; and other traditional services such
as police, fire, and solid waste and recycling. To provide these services, there are over 1600
employees organized into more than 20 departments.
The City of Denton is looking to enhance communication with its citizens through the
implementation of a newsletter. This newsletter will be distributed bi-monthly to all utility billing
customers within the City.
Specification and Service Performance Standards
The following describes specifications for the scope of work that the proposers must be able to
satisfy. Any exemptions should be noted in the proposal.
1. Acceptable Quality – The City of Denton reserves the right to refuse acceptance of
printing which is judged to be of substandard quality. Reason for rejection shall include,
but not be limited to poor registration, color variation, textual inaccuracies, blurred or light
images, or any other condition that detracts from the overall presentation. All copies must
be packaged in a manner to protect the documents from damage in transit. No
compensation shall be paid for refused printing or copies of unacceptable quality.
2. Adequate Stock – Successful bidders will be expected to adequately stock all printing and
bindery materials used in order to ensure timely delivery of the citizen newsletter.
Substitutions of stock must be pre-approved by the requestor.
RFP # 6535
Scope of Work – Newsletter Printing and Mailing
EXHIBIT 3
RFP #6535 – Exhibit 3 Page 2 of 4
3. Confidentiality - Supplier shall hold and maintain confidential information in strict
confidence. Supplier shall carefully restrict access to confidential information to
employees, contractors and third parties as is reasonably required and shall require those
persons to sign nondisclosure restrictions. Printed documents must be safeguarded to
ensure compliance with all federal, state, and local regulations. This includes, but is not
limited to, shredding all confidential materials not returned to the City of Denton.
4. Bindery – Supplier must be capable of doing bindery work such as:
a. Trimming
b. Folding
c. Scoring and perforating
d. Booklet binding (stitch, coil, and collate)
e. Rubber-banding
f. Stapling
g. Hand assembly of multi-piece kits
h. Shrink wrapping
5. Finishing – Supplier must be capable of doing finishing work such as:
a. Revising existing artwork
b. Alterations/revisions
c. Scaling documents
d. Touching up photos
e. Prepping files for output
6. Pre-Press and Proofing Requirements - Specifications may include but are not limited
to imposition, file prep, typesetting when necessary, and adhering to the City of Denton
image guidelines. Print operators must verify that logos and graphics are printing out
accurately, including color matching, by comparing printed piece with file submitted by
City of Denton.
For the initial run, a hard copy proof must be provided by the vendor and all subsequent
runs the vendor will only be required to provide an electronic proof.
7. Mailing Services - must be approved by City of Denton in writing with an estimated cost
before work is performed. This work shall be billed at a per piece rate and shall include the
following:
a. Using mail software to check and pre-sort address list
b. Printing and finishes mail pieces
c. Preparing containers (if needed)
d. Generating postal document, including NCOA (National change of address) report
e. Providing feedback for list management
f. Tab sealing (if needed)
g. Folding and inserting (if needed)
h. Addressing envelopes (if needed)
RFP # 6535
Scope of Work – Newsletter Printing and Mailing
EXHIBIT 3
RFP #6535 – Exhibit 3 Page 3 of 4
8. Turn-Around Time Guarantee – Failure to provide promised delivery times may be
cause of termination of the contract and no compensation shall be paid for jobs received
after the guaranteed turn-around time. Turn-around time for printing or copying jobs must
be seven (7) business days or less for all jobs, unless otherwise specified on the pricing
sheet. Some time-sensitive jobs may require immediate turn-around.
Project Listings
Citizen Newsletter
Frequency – Six (6) issues per year
Newsletter page options (please provide quotes for each)
o 8-page newsletter
o 12-page newsletter
Quantity-55,000 newsletters per issue
Specifications
o Full-color, full bleed 4/4
o Finished/Folded size - 8 ½” x 11”
o Saddle stitch
o Paper type options (provide quotes for each)
80# Gloss Text
80# Gloss Text Recycled
100# Gloss Book
80# Recycled Non-gloss
Mailing Options (please provide quotes for each)
o Direct mail 55,000 to Denton residents with overruns mailed to City of Denton
City Hall, 215 E. McKinney St., Denton, TX 76201. Please specify if address list
is needed.
Proposal Content
The proposal must describe all proposed products, services, activities, and implementation
details necessary to carry out the scope of work in this RFP. Each proposal must include the
following components:
1. Cover Letter
2. Table of Contents (include page numbers)
3. Implementation Approach and Methodology
This section should provide a detailed description of the approach and methodology to be used
to accomplish the Scope of Work of this RFP. The section should include:
An implementation plan that describes in detail (i) the methods, including controls by
which your firm manages projects of the type sought by this RFP; and (ii) any other
project management or implementation strategies or techniques that the respondent
intends to employ in carrying out the work.
RFP # 6535
Scope of Work – Newsletter Printing and Mailing
EXHIBIT 3
RFP #6535 – Exhibit 3 Page 4 of 4
Proposal Content (Continued):
Detailed description of efforts your firm will undertake to achieve customer satisfaction
and to satisfy the requirements of the Scope of Work.
Detailed description of specific tasks you will require from City staff. Explain what the
respective roles of City staff and your staff would be to complete the tasks specified in
the Scope of Work.
Proposal must clearly distinguish between features and functions that are fully covered
within the vendor’s baseline cost proposal versus options or alternatives that would
entail additional costs.
Proposal must also clearly identify if there are services or service standards defined in
the specifications that the vendor cannot fulfill.
Proposal must include how mailing services for other customers are handled by the
vendor and how this would be handled for the City if they were to be awarded the
contract.
4. Turn-Around / Delivery Time
This section should provide a detailed description of the guaranteed turn-around time by print
service or type. Any services that cannot be turned around within seven (7) business days or
less must be clearly specified with a service-level timeframe defined.
5. Qualifications and References
The information requested in this section should describe the qualifications of the firm, key
staff, and projects within the past three years that are similar in nature, size, and scope to
demonstrate competence to perform these services. Information shall include:
Description of the proposing firm’s qualifications, financial stability, resource depth,
and reputation of firms proposed as subcontractors for this project, if any;
Names of key staff that participated on named projects and their specific
responsibilities with respect to this scope of work;
A summary of the firm’s demonstrated capability, including length of time that your
firm has provided the services being requested in this RFP; and
Provide at least three local references that received newsletter printing or similar
services from your firm. The City of Denton reserves the right to contact any of the
organizations or individuals listed. Information provided shall include: client name,
project description, project start and end dates, and client project manager name,
telephone number, and e-mail address.
6. Proposed Cost
The vendor should use the provided pricing sheet (Exhibit #1). Please provided pricing on all
scenarios to allow the City flexibility in providing the best value to citizens.