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Home My WebLink About1997-025E \WPDOCS\ORD\PARK PLN ORDINANCE NO /'O AN ORDINANCE APPROVING THE DENTON PARKS AND RECREATION STRATEGIC PLAN WHICH PROVIDES FOR SPECIFIC INITIATIVES TO GUIDE THE PARKS AND RECREATION DEPARTMENT THROUGH THE YEAR 2000, AND PROVIDING AN EFFECTIVE DATE WHEREAS, the adoption of a strategic plan for the Parks and Recreation Department is a requirement of the Texas Parks and Wildlife Department and state law for the City's continued participation in the State Matching Grant Assistance Program, and WHEREAS, the Parks and Recreation Board has approved the attached Denton Parks and Recreation Strategic Plan 1996-2000, which is made a part of this ordinance as if written word for word herein, and WHEREAS, the Denton Parks and Recreation Strategic Plan 1996- 2000 implements the vision of the City for its Parks and Recreation Department, which states that by the year 2000, Denton will have a parks and recreation system which (1) provides an array of leisure experiences which are fully accessible to all members of Denton's community, (2) is responsive to the diverse and ever -changing needs of our customers, (3) emphasizes quality over quantity, (4) balances the need to grow with a sensitivity for more responsible care and maintenance of existing facilities, (5) is effectively planned, financed, and managed in collaboration with others, (6) is seen by its citizens and all stakeholders as a vital component of Denton's image as a dynamic, beautiful, and vibrant community in which to live, work, learn, and play, and WHEREAS, the City Council deems it in the public interest to approve the Denton Parks and Recreation Strategic Plan 1996-2000, NOW, THEREFORE, THE COUNCIL OF THE CITY OF DENTON HEREBY ORDAINS SECTION I That the attached Denton Parks and Recreation Strategic Plan 1996-2000 is hereby approved and adopted SECTION II That the Director of Parks and Recreation is directed to send a complete, true, and correct copy of this ordinance, including the attached Denton Parks and Recreation Strategic Plan 1996-2000, to appropriate officials of the Texas Parks and Wildlife Department SECTION III That this ordinance shall become effective immediately upon its passage and approval 1911 91 PASSED AND APPROVED this the 00J`� day of ATTEST JENNIFER WALTERS, CITY SECRETARY BY APPROVED AS TO LEGAL FORM HERBERT L PROUTY, CITY ATTORNEY BY JAC ILLER, MAYOR Page 2 - �`J' SPECIAL PURPOSE IWRA�eE WAT ACOUISITON AREA — ') OAREAARK NONUNENL MARKER .-. ACOUISRION .• .••.....•• _i'J JSY NORTH PARK �I�. �� \ ��Ilff�`�yl ■■�11�� ,� �.It� � � � ��I■�l�ei Et "'a It + , �� 3Y�2 � � � � ■ ■��, ,� � +�^ `" '^is""gG Fri � I �■�' ) ]. ■4� IjSPECIAL PURPOS NEIGHBORHOOD 19� , ACOUISITION AR N , =tea ENE TRAP E WAY OMV.MARKER IPEN SPACE Y PARK P RI�.�,.,�- •�GNIVN 01 .GRAILS TO )a PARK AREA MEIaNBORN0a0 PARK ACOUISMON AREA RAY ROBERTS TRAIL CCNNUNnY PARK ' ACWl51TI0N ,REP TRANCE WAY NUMENT MARKER WHY Ryon Nigh S.h..I ? LEGEND i SYMBOL DESCRIPTION Park Site \\ Open Space Rail to Trail Proposed Trail Facility N Downtown Historic District - University Property Property Acquisition tion Area C. I. P. Location 9aaa a 000 PARK OV87EM DEjraa TEM Denton Parks & Recreation Strategic Plan 1996-2000 Denton Parks & Recreation Department 321 E. McKinney St. Denton, Texas 76201 (817) 566-8269 Ed Hodney, Director Credits City Council Jack Miller, Mayor Eulme Brock, Mayor Pro Tem Rom Beasley David Biles Jerry Cott Neil Durrance Carl G Young, Sr Uy Manager Ted Benavides Parks and Recreation Advisory Board Doug Chadwick, Chairman Annie Burroughs, Vice Chair Gwendolyn Carter Burkley Harkless Tom Reece Parks and Recreation Department Ed Hodney, Director Janet Simpson, Superintendent of Leisure Services Bob Tickner, Superintendent of Parks Jame McLeod, Administrative Secretary Ricky Petty, Park Planner Lorraine McGregor, Public Information Specialist Special thanks to the following individuals and organizations for their contributions Schrickel, Rollins and Associates, Inc (Photographs and master plan drawings on pages 15, 21 and Physical Plan) Sam Fleming and Scott Lebsack, City of Denton Water/Wastewater Administration Mary Collins and Sharon Masten, Administrative Services Our Mission To enrich the lives of all Denton citizens through environmental enhancements and a diverse offering of recreational, educational, and cultural services Our Vision In the Year 2000, Denton will have a parks and recreation system which provides an array of leisure experiences which are fully accessible to all members of Denton's community, is responsive to the diverse and ever -changing needs of our customers, emphasizes quality over quantity, balances the need to grow with a sensitivity for the responsible care and maintenance of existing facilities, is effectively planned, financed and managed in collaboration with others, is seen by its citizens and all stakeholders as a vital component of Denton's image as a dynamic, beautiful and vibrant community in which to live, work, learn and play Table of Contents Executive Summary Page Introduction I Core Values and Operating Principles 2 Summary of Strategic Needs and Issues 3 Summary of Goals 4 Major Initiatives 5-6 Strategic Planning Process Chart 7 Strategic Plan Goals, Strategies and Actions 8-27 Physical Plan Inside Back Cover Introduction Denton, Texas has a vision of its future, a vision which includes beautiful parks, attractive recreation facilities and quality leisure services for all With the adoption of this Strategic Plan, the Denton Parks and Recreation Department is positioned to play a vital role in creating the city that our citizens have envisioned This plan defines the mission of our organization and establishes the direction we will take to achieve our purpose It provides a blueprint which will guide decisions regarding capital improvements, services and annual budgets for the next several years The physical needs of the parks system - "brick and mortar" projects based on traditional facility standards - have been anticipated and addressed However, in contrast to past planning practices, a genuine effort has been made to base all goals, strategies and actions on the customer's need or desire for services and life-enriclung experiences Also in a departure from traditional planning, we have avoided the impracticality of programming or "locking in" every action required to fulfill objectives over a five year planning horizon The economy, politics and the desires of customers tend to change significantly over time Instead, this plan emphasizes a clear direction, key processes and the immediate steps necessary to build an organizational momentum towards our goals, while providing for the constant review and adjustment of selected strategies and actions This Strategic Plan is intended to be a fluid and useful blueprint through the Year 2000, anticipating growth and dramatic change in Denton along the way If a plan is to be customer -driven, then the planning process must involve all those who are directly and indirectly affected by the organization Work on this plan began in late 1993 with a random sample survey of Denton residents regarding park facilities and recreation programs The process continued through numerous workshops with staff and the Parks and Recreation Board to review the department's mission, key strategic issues and multiple strategies to address the issues Along the way, other important stakeholders were consulted, including various customer groups, neighborhood representatives, current and former council members and board members, city executives, other service organizations and non -profits The 1996-2000 Strategic Plan, then, reflects the collective wisdom of the entire Denton community as applied to parks and recreation services The process took more than two years and much hard work, but the result is a living document with clearly defined values and a dynamic vision Core Values and Operating Principles The Denton Parks and Recreation Department believes that beautiful parks and opportunities for personal growth and enrichment through leisure are essential to healthy, productive individuals, families and communities Working with others, we are advocates for the quality of life in Denton, our goals, priorities and actions must be directed at meeting or exceeding the expectations of our customers We achieve our purpose by constantly listening and responding to those who take advantage of our services, equal access to our facilities and services for an increasingly diverse citizenry is vital to the continued growth and prosperity of Denton We shall strive to act from a standpoint of inclusiveness and a valuing of diversity, we are stewards of the natural and built environments The Parks and Recreation Department will strive to balance the development of parks with the preservation of open space and the protection of our unique natural environment, we must invite others to unite with us, so that we can achieve our mission of "enriching lives" We are committed to seeking out opportunities for partnerships and collaboration which enhance the value or benefit of our services, change is to be expected and even embraced The Parks and Recreation team is committed to a continuous review and adjustment of the organization toward the most efficient and effective delivery of services 2 Summary of Strategic Needs and Issues Short Term Issues (Today through FY 1997) Need to ensure that services and facilities reflect Denton's demographic changes, including population growth and increasing diversity Need to ensure that resources will be adequate to meet desired service levels What is the appropriate role of PARD related to youth crime and violence, substance abuse, teen pregnancy and other youth "at -risk" issues? Need to determine resource levels and funding strategies required to support Denton's desire for beautification, tree planting and art on public properties How do we ensure that parks and facilities remain safe and crime -free? Need to develop diversified funding strategies for capital projects, programs and services in order to minimize reliance on property tax dollars How will we meet our community's expectations of improved quality, more attractive facilities and leisure services which keep up with growth in a cost effective manner? Lone Term Issues (FY 1998-2000) Need to develop strategies to ensure adequate parkland as growth occurs Need to develop "signature" park and recreation facilities which not only meet the needs of residents, but also support economic development strategies Need to strengthen collaborative planning and service delivery efforts with DISD, TWU, UNT and other non-profit providers Need to develop planning and marketing strategies which will anticipate the needs of our customers and will position PARD for effective, proactive responses How will we secure funding to acquire new data management tools, grounds maintenance equipment and other developing technology, in order to ensure continuous quality and productivity improvement9 Cl Summary of Goals I Ensure access to parks and services for all Denton residents regardless of race, gender, age, income or physical abilities lil Develop parks and open spaces, including unique "signature" facilities that enhance Denton's image and bolster its economic development strategies III Consistently meet or exceed the expectations of our customers through proactive communications and the continuous improvement of our services IV Aggressively promote, initiate, cultivate and maintain effective collaboration and partnerships with other departments, agencies, non -profits, businesses and individuals in the pursuit of our mission V Become a leading advocate for Denton's natural environment through the responsible management and sensitive development of our parks and open spaces VI Strengthen the role of the community in determining the type, availability and quality of the programs and services to be offered VII Ensure that the department's human, operating and capital resources will be sufficient to meet the expectations of our community into the next century VIII Continually explore and exploit alternative funding strategies which will allow us to achieve our vision and mission in the most cost-effective manner possible Become a stronger advocate for healthy, productive individuals, families and communities through activities which promote personal growth and enrich lives 4 Major Initiatives The 1996-2000 Strategic Plan is organized around nine goals that • build on the mission, values and operating principles of the Parks and Recreation Department, • direct action towards meeting the growing and ever -changing public desire for recreational, educational and cultural opportunities, • reflect community vision and initiatives for a more attractive and marketable Denton, • demonstrate a more effective and responsive approach to parks, recreation and community services These nine goals are "timeless" to a degree, remaining in effect throughout the five year plan horizon The Strategic Plan relies on 29 strategies and 83 specific actions to translate vision into results, year -by -year These strategies and actions address both the programmatic or service elements and the physical elements of the parks and recreation system The major initiatives of the five year plan are summarized below • Acquire neighborhood parks in five targeted residential growth areas through purchases, donations, developer dedication and/or Joint ventures with the Denton Independent School District (Goal V, Strategy B) • Jointly develop and operate with the school district a new middle school and a variety of recreational facilities in South Lakes Park (Goal IV, Strategy B) • By the year 2000, build a new revenue -based aquatics center that fulfills Denton's need for a second swimming pool, while creating an entertainment opportunity for out-of-town visitors (Goal II, Strategy B) • Construct a public botanic garden, possibly a children's theme garden, using private and grant support (Goal 11, Strategy B) • In cooperation with other entities, conduct an annual "Community Needs Assessment" to determine programmatic and service needs (Goal I, Strategy A) • Promote, fund and install landscaping and works of art as elements of major facilities and park improvements (Goal II, Strategy A) • Construct improvement to 14 existing parks, as specified in the 1995-2000 Capital Improvements Program (Goal II, Strategy C) • Develop and implement a computerized work management and tracking system that will improve the productivity of park maintenance and will track related costs (Goal VII, Strategy A) 5 • Improve services for low income households, youth and customers with disabilities (Goal I, Strategies C, D, F) • Develop and implement, if necessary an operations and management plan for Lake Ray Roberts parks, greenbelts and other public use areas, should the Parks Department replace the Texas Parks and Wildlife Department as the land manager (Goal VII, Strategy A) • Complete the construction of the Denton Branch Rail Trail (Goal VIII, Strategy A) • Develop a new master plan for Civic Center Park to guide funded and other proposed improvements, while maintaining the integrity of the O'Neil Ford Complex (Goal II, Strategy B) 6i || )|%� ■)!!ƒ!■! � | `■ !!|�) OC `§ §)|`�■-�`' �'� !_ !'■. •°2%� §�a !°; -■|., �a«;,!=!.�! logo /;,2��;; k ■ |�|||| | 2 (|2|!t# )| §lkAk § � \ GOALS, STRATEGIES AND ACTIONS GOAL Ensure access to parks and services for all Denton residents regardless of race, gender, age, income or physical abilities Strategy A In collaboration with others, conduct periodic "Community Needs Assessments" to gauge changes and trends in service needs, and then develop appropriate PARD actions Action I Work with United Way, Boys and Girls Clubs, YMCA, School District, Denton County MHMR and other entities to convene an annual "Community Needs Assessment" related to recreational, educational and cultural needs (Years 2-5) Action 2 In cooperation with the southeast Denton neighborhood, LULAC and others, develop and implement a plan to improve classes and programs in order to attract the Hispanic population at the MLK Recreation Center (Year 1) Action 3 Prior to the start of each fiscal year, develop an Annual Action Plan which addresses needs identified in the annual Community Needs Assessment (Years 2-5) Strategy B Improve departmental staff and Park Board awareness and responsiveness to the diverse recreational, cultural and educational preferences of oui customers Action I Convene a forum for the Park Board and Division Managers to review trends and service issues (e g , ADA, cultural diversity, national and local issues from the Community Needs Assessment) in the second quarter of each fiscal year (Years 2-5) Action 2 Conduct an annual assessment of staff training needs (workforce diversity, ADA, etc ) and develop training plan (Years 1-5) Strategy C Improve access to parks and services for people with disabilities Action 1 Complete the installation of a wheelchair lift in one of the department's passenger vans (Year 1) Action 2 In order to ensure ADA compliance and a "user friendly" design for those with disabilities, recruit one or more members of the disabled community to serve as a technical advisor on each capital improvement project in the 1995-2000 park bond program (Years 1-5) Action 3 Develop a written agreement with the North Central Texas College Certified Occupational Therapy Assistant program to offer occupational therapy services to individuals with disabilities in PARD therapeutic recreation programs (Year 1) Strategy D Improve access to leisure services for low income households Action 1 Conduct a free learn -to -swim program which is targeted at low income families (Year 2) Action 2 Develop a subsidy program through Recreation Fund to increase the number of scholarships available to low income participants (Year 2) Strategy E Develop and maintain a department workforce that reflects the ethnic and cultural diversity of Denton Action I As vacancies arise among supervisory and professional positions, target recruitment activities towards women and minorities, especially bilingual (Spanish/English) candidates (Years 1-5) Action 2 Support the work of the City Council's Diversity Task Force through active participation in the study of diversity issues and the development of recommendations for consideration by the Council (Year 1) 10 Strategy F Expand leisure services for youth -at -risk Action 1 In collaboration with area agencies and organizations, assess current youth-at-nsk programs and develop strategies to improve and expand services (Year 2) Action 2 Identify and submit applications for grants and sponsorships to maintain and/or expand youth services (Years 1-5) 11 GOAL II Develop parks and open spaces, including unique "signature" facilities that enhance Denton's image and bolster its economic development strategies Strategy A Promote, fund and install landscaping and the display of artwork as elements of major facilities and park improvements projects Action I Working with GDAC and others, coordinate the development of a Public Arts Policy which will encourage and guide the placement of artwork on public grounds and facilities (Year 1) Action 2 Complete Phase I of the in-house installation of landscape planting, irrigation and signage for South Lakes Park (Year 1) Action 3 Complete Phase II of irrigation/landscaping for South Lakes Park (Years 1-2) 12 Action 4 Develop design criteria for the implementation of "Entranceway Markers" and "Downtown Improvements," as funded by FY 1995-2000 CIP (Years 1-2) Action S Complete the irrigation and landscaping of the South Branch Library, University Drive, Teasley Lane and Phase II of the Denton Municipal Complex (Year 1) Action 6 Establish and implement a reconstruction/restoration program that will upgrade the appearance and condition of existing beds and medians while minimizing maintenance requirements (Years 2-5) Action 7 Implement the recommendations of the department's "Appearances" committee regarding the landscaping and improved appearance of PARR centers, buildings and major facilities (Years 1-4) 13 Strategy B Conduct an annual assessment of capital improvement needs and develop proposals/strategies, including joint ventures, for accomplishing them Action I Develop the following project proposals to be considered by the Planning and Zoning Commission and City Council for inclusion in FY 2000-2001 Capital Improvement Program - Civic Center Renovation - Improvements to Civic Center Park - Northeast Park Development, Phase H - Athletic Fields, Phase II - Northeast Recreation Center (Year 1) Action 2 Conduct a market and feasibility study for revenue -based aquatic center to be built by the Year 2000, the study should consider joint ventures with private, for -profit interests and the option of linking up with the DISD's proposed natatorium project (Year 2) Action 3 Based on results of the feasibility study, develop financing proposals and operating plans (including possible partnerships with the private sector and/or DISD) for revenue -based aquatics center (Years 2-3) Action 4 Complete the design and construction of a revenue -based aquatics facility and begin operations by or before summer 2000 (Years 4-5) 14 Action 5 Assess the feasibility of establishing a botanic garden in Civic Center Park, South Lakes Park, or another location by the Year 2000 (Year 2) Action 6 Develop concept and funding options, and projected construction schedules for a botanic garden (Years 3-4) Action 7: In cooperation with the Denton Festival Foundation, the Convention and Visitors Bureau, and Main Street, conduct an assessment of Denton's festival and special events venues, develop recommendations for site improvements that would optimize the impact of these events on tourism and economic development (Years 2-3) Strategy C Implement design and construction phases for all capital improvement projects (FY 1986 and FY 1995-2000 CIP and CDBG-funded) in accordance with workplan and schedules Action 1: Complete the planning and design phase for improvements to Fred Moore (including activity stage), McKenna and Phoenix parks by September 19, 1996, complete construction by March 1997 (Years 1-2) Action 2: Complete design and construction of Evers Park restrooms (CDBG) (Year 1) Action 3. Construct CDBG-funded improvements to the American Legion Building for use by the southeast Denton neighborhood (Year 1) Action 4. Select parks to be improved in FY 1996-'97 in conjunction with CIP projects "Upgrade Existing Parks, Phase II" and "Athletic Facilities Renovation and Development Phase I", seek concurrence of Park Board and the Oversight Committee (Years 1-2) Action 5 Complete design and initiate construction of projects in Action 4 in accordance with workplans and schedules (Year 2-3) 15 GOAL III Consistently meet or exceed the expectations of our customers through proactive communications and the continuous improvement of our services. Strategy A Conduct systematic evaluations of the services and programs offered or sponsored by the department, adjust, add or delete programs accordingly Action Conduct a complete review of all leisure service programs and make program adjustments prior to copy submittal deadlines for PLAY brochure (Years 1-5) Strategy B Continuously review operations for potential productivity and quality improvement measures, implement as resources permit Action 1 Transfer plans for all existing parks to CAD database, including utilities, infrastructure, equipment, road and vegetation masses (Years 1-3) Action 2 Purchase turf aenfier and topdresser equipment to enhance athletic field turf quality (Year 2) Action 3 Develop alternative strategies, including contract mowing services, to upgrade maintenance levels on selected properties and to address properties recently added to the maintenance inventory (Year 2) Action 4 Install and implement a computerized registration system at the recreation centers, Civic Center and the Senior Center in coordination with the Information Services Master Plan (Year 2) 16 Strategy C Systematically assess and address conditions in our facilities and programs which may present safety concerns to our customers Action 3 Refine and improve playground equipment inspection procedures to ensure compliance with the most recently issued ASTM F1487 and USCPSC guidelines (Year 2) Action 4 Conduct a risk management audit of facilities and programs Develop a plan to address deficiencies (Year 2-5) 17 Action I With assistance from the Police, conduct a security audit at MLK Center, take appropriate action to address identified concerns within available resources (Year 1) Action 2 With Police assistance, conduct a security audit of at least two PARD buildings each fiscal year, take appropriate corrective action as resources permit (Years 2-5) GOAL IV Aggressively promote, initiate, cultivate and maintain effective collaboration and partnerships with other departments, agencies, non -profits, businesses and individuals in the pursuit of our mission Strategy A Continually solicit the help and advice of others in the development and delivery of capital improvements and department services Action I In cooperation with the southeast Denton neighborhood, LULAC and others, develop a plan and supplemental funding requests (if needed) to improve classes and programs in order to attract the Hispanic population at the MLK Recreation Center (Year 1) Action 2 Develop a written agreement with the North Central Texas College Certified Occupational Therapy Assistant program to offer occupational therapy services to individuals with disabilities in PARD therapeutic recreation programs (Year 1) Action 3 Invite other agencies, non -profits, DISD, the universities and others to participate in an annual forum on service issues, to be held during the first quarter of each fiscal year (Years 2-5) IV Strategy B Maximize the benefits of bond fund and general fund expenditures by pursuing the joint development, management and operation of facilities and properties with DISD Action I Develop for Council's approval the plans and operating agreements associated with the development of the DISD's new middle school and other facilities in South Lakes Park (Year 1) Action 2 Develop and implement strategies with DISD for joint funding, construction and operations of athletic fields, aquatic facilities and a fourth middle school (Years 1-5) T GOAL V Become a leading advocate for Denton's natural environment through the responsible management and sensitive development of our parks and open spaces. Strategy A Promote Denton's image and status as a "Tree City USA" through the planting of appropriate tree and plant species on parks, open spaces and public properties Action I Install by either PARD, volunteers or contractors, at least 100 new trees under irrigation each fiscal year on parks, medians and other public properties (Years 1-5) Action 2 Working with Keep Denton Beautiful, identify and implement strategies to ensure adequate care for trees planted on public property, including (but not limited to) the possible formation of a City forestry crew (Years 2-3) Strategy B Ensure that the recreational needs of future Denton residents will be met through the timely acquisition of new parks and the protection of unique or environmentally sensitive areas Action I Acquire a community park in Northeast Denton, taking advantage of potential grants from the state and joint acquisition/development with the school district (Years 1-2) Action 2 Acquire neighborhood parks in projected growth areas (shown as target areas on the Physical Plan) through a variety of acquisition methods, including developer dedications, private gifts, joint use of school lands and fee simple purchases, pursue funding necessary to complete the acquisitions, including the use of bond funds and state grants (Years 3-5) Action 3 Identify and acquire a permanent neighborhood park site to replace the site presently leased as "Briercliff Park" from the State School (Years 4-5) Action 4 Acquire land as necessary to support the development of the proposed aquatic center (Goal 11, strategy B), location willpe determined through a feasibility study (projected target areas noted as "Special Purpose Acquisition Areas" on the Physical Plan) (Year 4) Action 5 Provide recommendations to the Denton Development Plan Committee for revising and strengthening policies related to 1) greenbelt/drainage way preservation for recreational use, 2) park land dedication, 3) landscaping, and 4) recreation facility development (Years 1-2) Strategy C Work with the schools, universities, garden clubs, environmental groups and others to promote environmental awareness/stewardship through programs and projects Action 1 Working with other interested parties, complete a feasibility study for a public botanic garden to be funded through private and grant support (Year 2) Action 2 Working with the Friends of South Lakes Park Nature Center, establish a nature trail in the southwest quadrant of the park which will be maintained jointly by the Friends and PARD (Yeas 1) Action 3 Review department programs and office management practices and adjust as necessary to improve the PARD's recycling efforts (Year 2) 21 GOAL VI Strengthen the role of the community in determining the type, availability and quality of the programs and services to be offered. Strategy A Develop multiple strategies for receiving customer input that can be used to improve facilities and services Action Conduct exit or "satisfaction" polls at recreation centers, Senior Center, swimming pool, and other "destination" facilities on a systematic basis, adjust services as necessary (Years 2-5) Strategy B Ensure opportunities for neighborhoods, interest groups and customers to participate in project and program planning efforts Action I Identify interested parties and conduct focus group sessions for the design of bond and CDBG funded improvements at Fred Moore, McKenna, and Phoenix parks, in accordance with piolect workplans (Year 1) Action 2 Conduct a review of at least three park development plans annually (Years 1-5) Strategy C Strengthen the role of the Parks and Recreation Board and other advisory gioups in the development and delivery of PARD services Action] Create opportunities for Park Board to conduct joint meetings with otheis (DISD, non -profits, service groups, and neighborhood (associations), in order to increase the community's awareness of the Board and its activities (Year 2) Action 2 Develop and implement strategies to improve attendance and participation in the center advisory committees of Denia and North Lakes recreation centers (Year 2) Action 3 Organize a subcommittee of the MLK Center Advisory Committee that will make recommendations related to services for Hispanic customers (Year 1) Action 4 In cooperation with the Denton Youth Sports Association, conduct focus group meetings with officers and parents of the various sports entities to design strategies to achieve improvements in facilities and services (Year 2) 22 GOAL VII Ensure that the department's human, operating and capital resources will be sufficient to meet the expectations of our community into the next century Strategy A Communicate more effectively to City executives and policy makers the resource demands on the park and recreation system in order to secure adequate resource levels Action 1 Prior to construction, conduct an Operational Impact Assessment on each proposed capital improvement, landscaping and beautification project, communicate such impacts to City executives and policy makers, in order to ensure appropriate funding levels CIP Project # 006301B Upgrade Existing Parks Phase II (Year 2) 006305A Athletic Facilities Phase I (Year 2) 006329 Downtown Improvements (Year 3) 006301C Upgrade Existing Parks Phase III (Year 3) 006321 Expansion of Dema and (Year 3) North Lakes Recreation Centers 00305B Athletic Facilities Phase II (Year 4) 006308 South Lakes Park Phase II (Year 4) 006301P Upgrade Existing Parks Phase IV (Year 4) 006315 University Drive Landscaping (Year 4) 006305C Athletic Facilities Phase III (Year 5) 006325 Athletic Field Additions (Year 5) 006326 Future Indoor Recreation Facility (Year 5) Action 2: To facilitate Action 1, develop a work management and tracking system for implementation in accordance with the following system tracks resource utilization (manpower, work hours, materials used) by employee, park name and facility type in order to provide more detailed and useful data for work planning and budgeting, system utilizes computer hardware currently in possession and will also be compatible with components called for in the Information Services five year plan (Year 1) Action 3: Establish a staff position to coordinate athletic facilities with sports leagues, schools and tournament usage (Year 2) Action 4: Implement a computerized customer service and 'one -stop" registration system at PARD facilities (Year 2) 41 Action 5 Complete an Operational Impact Assessment for newly installed irrigation systems on Teasley Lane, University Diive, at the South Branch Library and at the DMC, secure appropriate funding levels or adjust operations to reconcile annual costs with available resources (Year 2) Action 6 In cooperation with the Denton Youth Sports Association, review athletic field maintenance standards, secure appropriate funding levels or adjust maintenance activities to reconcile costs with desired operating standards (Year 2) Action 7 In coordination with Utilities, develop an operations and management plan for the Lake Ray Roberts parks, green belts and public use areas to be implemented October 1997, should the Parks Department replace Texas Parks and Wildlife as the land manager (Year 2) Strategy B Conduct a systematic review of the infrastructure needs to support budgetary decisions and capital improvement program requests Action 1 In conjunction with annual CIP planning and the development of the Annual Action Plan, conduct an assessment of facility conditions and needs (Years 1-5) Action 2 Working with Facilities Management, Utilities and others, determine PARD office space needs and construct improvements in accordance with 1995-2000 CIP (Years 1-2) Strategy C Piovide training/career development opportunities which help maximize the contribution of individual employees to the mission Action As part of the Annual Action Plan, assess the training/development needs of the organization and develop a plan to fulfill them (Years 2-5) 24 Strategy D Consistently recognize and meaningfully reward the contributions of teams and individuals toward the accomplishment of PARD goals and mission Action Develop and implement recommendations of the PARD Rewards/Recognition goal team (Years 1-2) Strategy E Complete the review of all PARD fees and charges every three years, and adjust as needed to reflect customer demand, program cost, and service philosophy Action Conduct a review of selected fees and charges, and propose adjustments for consideration in the FY 1996-97 budget process (Years 1-5) 25 GOAL VIII Continually explore and exploit alternative funding strategies which will allow us to achieve our vision and mission in the most cost-effective manner possible. Strategy A Maximize the use of grant funds for facilities and services, including funding of staff Action 1 Solicit non-profit and corporate funding to underwrite costs of the IMAGINE program (Years 1-5) Action 2 Acquire a community park in northeast Denton in accordance with the following criteria 1 does not exceed 1986 bond fund allocation of $450,000 as the City's investment in the project, 2 takes advantage of potential joint site acquisition/development with DISD, 3 considers possible multipurpose acquisition/development as park/library/school site, 4 facilitates the use of the park's land value as the local match to apply for a development grant through the Texas Parks and Wildlife Department (Year 1-2) Action 3 Secure final approvals from TXDOT and the City Council to execute a consultant services contract for the design of Denton Rail/Trail improvements, complete design and execute construction contracts (Year 2) Strategy B Establish formal methods of soliciting and receiving contributions for the improvement and the operation of parks and services Action I Revitalize the Denton Parks Foundation as a legitimate funding entity by recruiting new board membership to fill vacancies (Year 2) Action 2 Explore with the Denton Youth Sports Association the possible creation of a self -assessed "enhancement fee" to underwrite field improvements and services not funded by the City (Year 2) FM GOAL IX Become a stronger advocate for healthy, productive individuals, families and communities through activities which promote personal growth and enrich lives Strategy A Develop and implement a promotional program to fully communicate the products and services which are available through the department Action I Conduct an evaluation of the department's promotional material and activities, refine as needed (Year 2) Action 2 Develop a proposal/strategy for a department brochure which illustrates facilities, solicit private funding for the publication and distribution of this document in FY 1996-'97 (Years 1-2) Strategy B Develop and sponsor annual events/programs which promote wellness and active living to City of Denton employees and their families Action Conduct a survey of City employees to measure leisure activity levels and use results to develop PARD activates which promote higher activity levels among employees (Year 2) 27 Denton Parks and Recreation Strategic Plan Capital Improvements by Park Park Protect Description Avondale - replace tables, benches - expand/repair walks - pave parking Bowling Green - replace play equipment - replace tables, benches - add picnic shelter Civic Center - replace/repair play equipment - replace tables, benches - replace pedestrian bridge - expand/repair walks - overlay Senior Center parking - renovate restroom building Denia - replace play equipment - replace tables, benches - replace picnic shelters - build new softball fields (2) - build new restroom/ concession building - expand walks - expand recreation center - renovate parking Evers - replace play equipment - replace tables, benches - replace picnic shelters - expand walks - relocate football fields - replace ballfield lights, fences - add second restroom/ concession building - overlay parking - build new baseball fields (2) Fred Moore - replace play equipment - replace tables, benches - replace picnic shelters - expand walks Joe Skiles - replace play equipment - replace tables, benches - replace picnic shelters - expand walks Construction Year * * NOTE Pro3ected start of construction - sub)ect to change 2000 1997 it It 1997 1998 1999 1997 1999 I 1997 1998 Mack - replace play equipment 1999 - replace tables, benches 11 - replace picnic shelters It - expand walks if - overlay parking 2000 - replace ballfield lights, fences - renovate restroom/ concession building McKenna - replace play equipment 1997 - replace tables, benches - replace picnic shelters - expand walks - renovate restroom building Milam - replace play equipment 1998 - replace tables, benches 11 Nette Schultz - replace play equipment 1997 - replace tables, benches - replace picnic shelters - expand walks North Lakes - replace play equipment 1999 - replace tables, benches - replace picnic shelters - expand walks - overlay parking - expand recreation center - build new roller hockey rink - build new soccer restroom/ 2000 concession building - light four additional fields Phoenix - replace play equipment 1997 - replace tables, benches - replace picnic shelter - add walks - add practice soccer field South Lakes - construct Phase II improvements, 1998 including trails, picnic facilities - construct second retention lake 1999 Other Entrance Monuments 1997-2000 Downtown Improvements 1998 Rail Trail Construction 1998 2255 1/21/97 Page 2 9, i� N W H H H HIM DNXMYAc • y+OOV 3 Y0 ROOM ONLLM 4NOf11AVd • • • • • LV3YV OINaN • • • • • • • V3YI Wl3NdIM3 AV4 ma�3TlOn . 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