HomeMy WebLinkAboutDecember 6, 2004 Agenda AGENDA
CITY OF DENTON CITY COUNCIL
December 6, 2004
After determining that a quorum is presem, the City Council of the City of Demon, Texas will
convene in a Special Called Meeting on Monday, December 6, 2004 at 11:30 a.m. in the Council
Work Session Room, 215 E. McKinney, Denton, Texas at which the following item will be
considered:
Receive a briefing and hold a discussion on the informational brochure being put together
by the City of Denton for the 2005-2009 Capital Improvement Program Bond Election.
NOTE: The City Council reserves the right to adjourn imo a Closed Meeting on any item on its
Open Meeting agenda consistent with Chapter 551 of the Texas Government Code, as amended,
including without limitation, Sections 551.071-551.086 of the Texas Open Meetings Act.
CERTIFICATE
I certify that the above notice of meeting was posted on the bulletin board at the City Hall of the
City of Demon, Texas, on the day of ,2004 at o'clock
(a.m.) (p.m.)
CITY SECRETARY
NOTE: THE CITY OF DENTON COUNCIL WORK SESSION ROOM IS
ACCESSIBLE IN ACCORDANCE WITH THE AMERICANS WITH DISABILITIES ACT.
THE CITY WILL PROVIDE SIGN LANGUAGE INTERPRETERS FOR THE HEARING
IMPAIRED IF REQUESTED AT LEAST 48 HOURS IN ADVANCE OF THE SCHEDULED
MEETING. PLEASE CALL THE CITY SECRETARY'S OFFICE AT 349-8309 OR USE
TELECOMMUNICATIONS DEVICES FOR THE DEAF (TDD) BY CALLING 1-800-
RELAY-TX SO THAT A SIGN LANGUAGE INTERPRETER CAN BE SCHEDULED
THROUGH THE CITY SECRETARY'S OFFICE.
AGENDA INFORMATION SHEE'I7
.AGENDA DATE: December 6, 2004
DEPARTSIENT:: City ManageFs Office
CM/D£ M/ACM: Mict~ael A. Conduf'fl City Mmmger
SUBJECT:: Receive a report, t~o!d a disct!ssior~,, al~d give staffdirecti(m regardh~g the 2005 CIP
Bond Electio~ Program educational campaig:a a:[~d draft brochures.~
BACKGROUND: Shortly after the City Cotmcil la~eeting on 11-02-04.
O~fice sm~'f members met to dral~t a~ edtmatio,ml campa~gu p~m:~ (Attachme~t A) fbr the 2005
CIP Bo~d Electio:n~ Drafks of t[~e Question and Answer (Attachment B) and the VoteFs Guide
educafiorml bro. ch~rcs (Atlachmer~t C)we:re also developed at riss t/me. In ~he k~s~ ~w
dra2s of bo~h brochures lmve bee~ circulated ~o key city sta?[' a~d the C~tize:n CIP Advisory
Committee. ['lm drafts sent wit}~ this agenda packet relqect tl~e clmnges reqt~estcd by these
groups. The educational plan is se't up :in a cafeteria or mem~ lb:tm since no set dollar amotmt has
beer~ established as a target budge~ :fi:)r tl~e campaign. TJ~e delivery of the Qaestio~ a,~d A~swe~
brochure !~as bee:~ established as tl~e m.ai~ activity, with snbseque~t activities bei~g listed as
addit:iorm.] options as more money is identi~Sed.
PRIOR ACTION/iREVIEW ..... ~9_!1..?~.:~ (_~ ~ During the 2000 C[P Bond
Election Pr%q-am, the Er~glish version o,f tl~e Questio~ m~d Answer brocl'~ure was delivered to
households t~si~:~g t!:~e December/Jai~uary mil ity bill~ Seloct Spm~isi:~ neighborhoods were targeted
for delivery of both t[~e Spa~isl~ versio~ of the Question and At~qswer brocl~m:'e a~d the Voter's
Guide brochure usi~:~g variot~s cycles in t~:~e utiIity bill also. Ail brochures were made a. vaiiabtc at
various public buildi~gs. I'wo co~or ads were ru~ i~/ the De~lo~:~ Record-Chronicle. A r~ews
release was se~t to local media a~d ed[~cafior~aI i~'~[bm'~atior~ was posted o~ Ci:mm'~el 26 DTV arid
ti~e city's Web site. Estimated pro.~ect cost was $20,000.
FISCAI. INFORMATION:
b,eer~ ide~titSed.
Ai: this time, no ~imd:ing !bt the CIP e<:h~catio!ml ca!~lpaigl:l, l'~as
Respeciftllly su'bmitl:ed:
Director of Managemct~t & PtibIic
ATTACHMENT iA
From:
N~>cos:t E~gBsh ( :ampaign Sched~,~le:
* Li'pd~,ie Ci~5,' ,,fDen[os Web s;i~e w~d~ new
* DIV Ch',mnc~ 26 slides o~ clect~on
Chronicle)
rcm"c:atk',~ cen~crs, am:l libraries
(Srs:t~de S:ss~m:~;~ (Robsma Ranch) The ~ideo ',,,ill also be u, uilab]e
bolt1 pl!bJic l iNarics and fro' use dut:hag speake:rs' bureau presenta~.ions.
* Nev, s release and f'uciHtatio~s oF:media coverage ....... pos~ed oil Web s~[e
No-Cost SpaT~is}~ Campaig~ Sched~le:
All broclmre in£ormation pNced on Spanish section of'City of Denton Web site
DTV Channel 26 slides on election infixmation
Voter's Guide and Ques~km mad Answer brochures in cuslomer service loc. adons,
recreation cemers, libraries, and Hispanic Chamber of Commerce
News release in Spanish - pos:ted on Spanish seclio~ of Web site
Eagtisll Q & A Brochure Option One: Total ,cost = S8,436
Details: 23,000 full-color brochm:es mailed to single family and dt.,plex homes
inch~ding locally managed bt~sinesses (prhating price h~c~t~des 2,000 extra brocht~res
to be handed out during presentations and set out at pt~blic locations}.
English Q & A Broc[~ure Optio~:~ Two: Total cost := S6,436
iDetails: 23,0(5t0 two-color brochures mailed to single I5n:ni[y and duplex homes
h~cluding local]y managed businesses (printing price includes 2,000 extra brod~ures
to be ha~ded o~t d~'i~g presentationes and set ot~t a~ Ix~blic locations),
English Q & A Brochttre Option Three: Total cost = $6,050
Demi!s: 45,000 t'ul I=co[or brochures mai!ed in December/Janum! t~1ility hilts, which
will reach everyone in town (prin~ing price irlctt~des 2,000 ,extra brochures to be
ha:n ded o u t d tlri ng pres<~nt a{ion s and set o u'l a t pt~ b Iic locations)~
English Q & A Brochure Option Four: ~I'otal cost $3,150,
D eta i ! s: 45 :,000 two~ col o r broch ~ res mai ] ed in Dec ember/J an u ary uti l ity bill s~ whi c:l~
will reach everyone in tow~ (printing price i~:~cktdes 2,000 e:x'h'a brodmres to be
har~ded out {'it/~ri~g presenta:tions and set ou~ at public ~oc.atio~:~s)
Additional Advertisi~g ,Options
Newspaper ads
Dento.~: Record.-Chroniclc (1 Wed adl- R:dl color $1,073; black S853
Dallas Morning News (1 Wed ad) fhl[ color $1,733; black $1360
Spanish ad in Redan ( I } ~ $650
Denton Bush~ess ai~d Commtmity News (1) -~'uH color $535; black 5325
Print pieces
English 15dl-color Voter's Guide (2,000) - $555
Spanish fu/Ncolor Question s~d Al]siweF printi]~g,/tra~'~s. (2,000)
Spa~fish rid~color Voter's Guide prilndng/trans. (2,0,00),~ $805
English two-color Voter's Guide (2,000} - $230
Spanish two=color Voter's Gui&: printing/~rans. (2,000t ~
iSpa:nistq two=color Ques~io~ and A:~:~swer p~/nthw"trat~s~ (2,000) .~ $480
Misc, ha~dom;s tbr presentado:ns (2,000)~ $500
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