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HomeMy WebLinkAboutNo Year City of Denton Memorandum TO: Dr. Edward Rutland } FROM: King Cole DATE. January 2, 1978 SUBJECT: History of Research and Economic Development Board For your information, I am enclosing information about the establishment and history of the Researcch and Economic Development ` Boards Included in your packet are the following items; 1 Current list of members 2 Current budget I 3 past and current minutes A The Ordinance establishing the RED Board 5 Draft of the "Past Strategy of Attracting New industries to Denton" (6) Growth recommendations of a study committee } f of the Chamber of Commerce (7) Analysis of responses to Fortune Magazine ads as of July, 1976 a A 1976 ,Denton resident attitude study j 9~ Copy of "Denton Turns Dynamic Again" x 10) promotional consideration for 1977 f , 1 1 . F 1 j ti January, 1978 MFMBERSHIP ROSTBR CITY OF DENTON RESEARCH AND ECONOMIC DEVVLOPMSNT IJOARD " 00orge Schneider (Owner - Pot Shop - Fish & Chirps) Londonderry Oaks, 4133 Denton, Tx. 76201. I'h, 382-2422 I1' Dr, John Nelson (Orthodonist) ra 1605 N. Locust Denton, Tx. 76201 a~ Ph, 382-$106 i l~ Ralph F'lesher (Texaco Distributor) E p.., 116 Maple St. 4 Denton, Tx, 76201 Ph. 382-6333 Dr, Richard W. {Rusty) Brunson (Professor - TWU) Chairman of Board 1 1 j P. 0, Box 23805, TWU 1 Denton, Tx, 76204, Ph, 382-1812 Dr. Roy Busby (Vice President for University Relatiune - NTSU) P, 0. Box 131080 NT Sta. Denton; Tx, 76203 9 Ph. 788-2275 I Tom Harpool (owner - Harpool Seed, Inc,) P. 0, Drawer B t I i Dentonr Tx, 76203, f I ' ph. 387..0541 ( Tom Fouts (Realtor. Fouts Real Estato) 901 Avenue C. Denton, Tx, 76201 ( Ph. 382-1541 Mrs, Dee Knight (0imar - pee Dee's Dree8 Shop) j 611 8unaet Center Denton, Tx, 76701 Ph, 387-7432 ' y ! Gerald Williamson (Director of Missions - Denton Baptist Assoc.) ) 3311 I Highway 35N k Denton, Tx, 76201 , Ph, 363-3544 °Frank Atkins (vice President - Denton chamber of Commerce) 1 414 Parkway 4 Dont:on, Tx. 76201 M ph. 382-9693 Dr, F;dwarO Rutland (Minister - 8t. David's lapiscopal Church) 623 rotor Denton, 76201 G Ph, T2 37. 26 h 1977-7a nut,rt:'r RESEAWAl ANUV i cotJU lie it vi;l.ul'rsLrrr BOOM) A. 7'r, cOnta.tltIO all ac1:IVO, 19grOssivO prngratn to attracL new indaECLry. "ROgioualiza" further promola011al effor.ta to Trxas in cionera.l, some Houston and Dallas/fort ftrL11 metroplex aroas in particular Rogional and local promotion and ads a Nlatiolial nos Porten. 500 Issue reminder ad >ponsor a innjor event Outdoor pat3torn $ 50000.00 h, To fully oxploit tttu:cnsvorj and Ivadti to daL•ow-locally, rogionnlly, nationally, and icltOrnaClr.i;3 ly, 711clunt:rinl prospects follow-111) by Chamber of. CotNnerc:O j Continuo follow-up to revportap9 to t.ortimle ads by Chamixlr of Cottunurco 31000.00 j j r„ To continue to shidy and recomm(eIld Holley rolatod to j promotion, futttt•e plannirvy, rosaarcb, and such oLllor mat.Lors involving 1-he economic development of Denton j which woid.d bo to the beno fL of Lho ynl;lro community i { and attain yualtLy or life for every oitixen. Study acLlolcrs or suceanyrul MA) Hoards or similar agotlvfara In 00101- CiLloo I 1 Ith,.tne fl of "1lcciuiontt (and Coals? for Uenton°, e Anvintanue from Ind Raison with Tnkan Indus- trial Conmlisnion QIfaIIty Of I,1fo its Denton ltoview rnHoarch al;udiun and pub.licationti Solt-loarn.ing oil ncluic Industrial Development i D. To conLlnuo to mob.tiieo Dcnton'N govornmental, businees atul indurAdai, educational, riocl.gl, wid cultural ra- nourcofi ntld FaailiLloE1 nit well arc the cii:.trenry, in tnq+port o!' t.ho nntirn pro(Iramf to soll Dvid:an to Denton- I tao and I:o kocp Denton rosidctlLs inrormad. ? Arlviuc, E'Lty Council and cl.her public orfirials C<nmlikinic"It.:lOnO on(I public relations proyrnm wlLh 11"^dt;l•n11or cover.aget mo/(Itr, Report In Record- `'liritr~lrlc r t t 1 ruu roe(lhack (phone, 101('11 pornonal con- ~Y~ I,Ir l and nLtelui,ttrcu aL mantln(pt) Appraclat:ion program far contrlbuLors to pro- Advh;ot nwAsL, and coordinate with I)onton Chamber I n" COimnet•cn courilinaH on with and pronontationa to civic and proiounional Denton groups Existing industry program 71000.00 k I y Ire encourage Ornator DaI1Lon Industrien in their buying, d"'Votopln(t and flnaueing or.. 11it:08 Cont.inuaLion of Induntrial site ttackw o roaoarch f { l'. Ccntlnc.lr.ncy c 51000.0(1 LC+jSYpii ®p~n Ycr, asf RESEARCH AND ECONOMIC DEVELOPMENT BOARD ' July 9, 1975 Regular meeting pf the R.E,D. Board, Tuesday, July 9, 1915, at 7;30 a,m, PRESENT; Members' Armstrong, Meador, Schneider, Gay, Jones, Nelson, Brunson, Busby, Harpool, ABSENT: Member i:leshdh ALSO PRESENT: J W White, King Cole, Neal Rieke, Kerry Gunnels, C~ and Tracy Messer C~ George Schneider opened the meeting by W ing that each member give R his assessment of the draft report of Ri nard Brunson, At that time each member commented on any additions or deletions he felt j should he contributed. ' I~I Next 0aorge Schneider brought up the subject of having information ' on available land for prospective industries, After a brief f + discussion, it was agreed that the Board members would consider this item for discussion with the Chamber of Commerce. j i The next item on the agenda was the subject of sponsoring an ad- I vertisement for Miss America ir, the upcoming national pageant, After a pried discussion there was a motion by John Nelson that other sources of funds be investigated and that the adver- tisement b.e changed to put more emphasis on Denton. Seconded by L.L, Armstro,pg, the motion carried. With no further business to discuss, there was a motion by ; Nelson, seconded by Armstrong that the meeting be i adjourned, All.: voted aye, i Ra t,v Uri -.t -W4& 2 RESEARCH AND ECONOMIC DEVELOPMENT BOARD August 7, 1915 Or, Reed opened the meeting by asking Mr. Schnider for a report from his committee, Mr. Schnider's committee as of then did not i" i have any long range plans, He said the City would furnish us with some staff for the project, r" Mr, Ross. then explained the man brochures of information the Chamber has available. He expressed a need for something similar to the magazine that the Roswell, New Mexico Chamber has, Members agreed that the presentation of a color and picture buooklet would be a useful tool, Kina Cole expressed that Mr, White approved, Mr. Ross said that Rob Lineback and he had discussed a more economi- cal method. Both committees agreed that all future prospects should be referred { to the Chamber, Also, that the Chamber's mailing address be used for inquiries, The Chamber agrees to pay all on site expenses of prospects, I The need to work closer with all the utility companies was expressed, t Lone Star Gas is the only one active currently, Santa Fe has referred prospects and a dog food firm is still working, The reasons for some prospect losses was discussed, The fact that our labor force, is strong now, it was discussed that we do some { National and local advertising before Xerox and Motorola get into business, r The use of local advertising in tho form of bill -boards, local E speeches, and ways of telling our public the good aspect of more industry In Denton was considered, National advertising vuggostions were having the Dynamic Denton film remade and edited, if possible, the magazine and the Mnrcer Advertising Agency, i King Cole said the City Budget was only through Oct-l, 1975. Then the $30000,00 would go into a pool acid be lost, Therefore we head to go to the board by Sept, l for a prorated amount of the funds.` Dr. Armstrong and Meador suggest we set up priorities and a budget be taken from that, The possibility of inviting the media to the joint meeting was discussed. Mr, Schneider's committee will meet on Aug, 8, 1975 and they will set the date for the next mint meeting at that time. All members watched the Dynamic Denton Film, II a , MEMORANDOM TO:' George Schneider, Chairman - RED Ooard FROM, King Cole, Administrative Assistant DAM August.12, 1976 SUBJECT; Notes from Joint Meeting of August 6, 1976 F1N The meoting was opened with Hal Reed asking REO for a report on their pplans, George Schneider replied that the lloard had not yet formulated any long range plans. David Ross was then asked to show bot,, groups what the Chamber had available to entice potential industries to Denton. Ross gave f i ! each individual a packet that the Chamber had developed, The packet contained detailed information about Denton and the surround- ing area, Ross then showed the Board a magazine put out by the Roswell, NX1 Chamber of Commerce, Ross stated that he felt that the magazine type of advertising was more professional titan the packet he had shown earlier, The Board seemed to`agree but showed - I some concern over the `cost of a publication of this naturo. Ross stated that he would try to get some more cost estimates, s Next Ross showed the Board a map indicating industrial zoning in the City. This map was accompanied by a listing of available industrial sites with pertinent data on each site, Next Ross stated that there was a movie made in 1971-72 on the selling of Denton, lie stated that the film was quite good but obsolete in some respects, { The next item that the two groups discussed was the relationship that theyy would have. Dr. Armstrong stated that this relationship r was spelled out in the proposed draft byyRusty Brunson, It was agreed that this was the relationship that should be maintained, t The next item discussed by the two groups was the formulation of a budget of their expected expenditures, They agreed that they needed a ppro-rated budget for this fiscal year and a full budget for 1976.76. F i i!! I F1;'AF..I IVA RE5LARCH AND WONOMIC DEVELOPMENT BOARD Septr,;nber 10, 1975 { PRESENT; Members Meador, Brunson, Armstrong, Gay, Nelson, Busby, and flesher ALSO PRESENT; King Cole, Hal Reed, and Frank 'Kelly 1. Dr. Armstrong opened the meeting with a discussion of the proposal for An advertising campaign for Denton propposed by the advertising agency of Norsworthy, Mercer, & Kerss, Inc, a, During this discussion, each Board member was asked i to gfve his opinion of the proposal. It was the consensus of the f Board that the emphasis,of the campaign should be on the locel level, i b, The Beard also requested that a more detailed explana- tion of the use of the $10,000 be provided by the advertising agency, Next there was a motion by Brunson, seconded by flasher, that the Boaru recommend to the City Council that the Board feels a need for professional public relations exists, that the public relations should be provided by the advertising agency of Nors- worthy, Mercer, & Kerss, and ti,at 001000 of this year's budget be encumbered for use in starting this campaign. All voted aye, ! e With no further business to discuss, the meeting was adjourned at 8;45 a,m, e d r I l ~ a F I i 1 r~ f ' .f V for- RESEARCH AND ECONOMIC DEVELOPMENT BOARD October 8, 1975 PRESENT: Members Gay, Busby, Brunson, Nelson, Jones, Meador ~ ABSENT, Members Schneider, Armstrong, Harpool, F'iesher ALSO PRESENT: David Ross, Frank Kelly, King Cole 1, Mary C, Gay opened the meeting in the absence of the chairman and vice-chairmant ` 2, The minutes of the last meeting were read and approved by consensus, 3. There was a motion by Meador, seconded by Nelson that the meetings be moved to the second Thursday of each month, All voted aye. 3 a, Next there was a discussion of the letter from Norsworthy, 1lercer, b Kerss regarding a meeting to formulate plans for the `ad { vertising campaign, The group reconfirmed their plan that the first ; ppriority should be the local populace, The Board then decided to hold their discussion of ideas until a representative of the adver- tising agency was available, ; a, The Board then instructed King Cole to call Mel Mercer and see if he could meet with them on October 9th at { 7:00 p.m. 6. The next order of business was the consideration of a proposal from the advertising agency of Harney, Barham, and wasow- skie, The Board reaffirmed their confidence in Norsworthy, Mercer, b Kerss and stated that they would consider no other proposals ; J until the end of the budget year, 60 Next John Nelson asked that the Board meet with Jim White to discuss the future of water and sewer facilities in indust- rially toned areas. Mary C, Gay asked that a map be provided the t Board showing existing zoning and water and sewer `lines. With no further business to conduct, there was a motion by Nelson, z ~Y seconded by Jones that the meeting be recessed until Thursday, October 9th, at 7,00 p,m. r , t I 4 F#t Nwj RESEARCH AND ECONOMIC DEVELOPMENT BOARD .7 1 October 9, 1976 Reconvened meeting recessed the morning of Oct. 8th a PRESENT; Members Busby, Jones, Flesher, Gay, Brunson, Nelson ABSENT: Members Armstrong, Meador, Schneider ALSO PRCSENT; Jim White, David Ross, King Cole, Melville Mercer, Norworthy, Mercer, & Kerss 14 Mary C. Gay reconvened the meeting of October 8, 1976s and called on City Manager Jim White to discuss present status of City bonds and City utility, 2, Next the board called on Mel Mercer of Norsworthy, ! j Mercer, & Kerss for his comments. Mr, Mercer explained that he was a communications man and that he was relying on the Board for ideas, After each Board member gave his ideas, Mr. Mercer } agreed to be back in three weeks with a preliminary proposal, ; With no further business to conduct, there was a motion by Nelson, seconded by Busby, that the meeting be adjourned, All voted aye, s 3 „ i a_ t Via 1 r wu~ r..;• 441 nt II RESEARCH AND ECONOMIC DEVELOPMENT BOARD December 4, 1975 I' PRESENT: Members Schneider, Busby, Gay, Meador, Brunson, Harpool, Flesher, Nelson, Jones ABSENT: Member Armstrong ALSO PRESENTS King Cole, Mel Mercer representing Norsworthy, Mercer, a Kerss, David Ross and Hal Reed, Denton Chamber of Commerce, Sue David, KDNT, Kerry Gunnels, Denton Record Chronicle, I. George Schneider opened the meeting and called for the approval of the minutes of the Octouer 9th meeting, Motion was j' ❑ maraibbyy Nelson, seconded by Flesher to approve the minutes, Motion 21 Next Schneider called on Mel Mercer of Norsworthy, Mercer, & Kerss to discuss the preliminary advertising program that his agency doveloped. I a= Mr, Mercer highlighted the proposed program and then discussed the budget that was allocated to the advertising campaign, Mr, Mercer stated that according to industry advertising standards, the budget should be in excess of $100,000 annually, b, With the presentation completed, the meeting was opened for qguestions and comments. Roy Busby requested that we consider utilizing, public service radiot Rowe Meador requested some sort of visual presentation to show to local service organ- izations, Mary C. Gay questioned the budgetary recommendation of spending such a large portion on Fortune magazine, She felt ji that the initial money should be spent on the local level c, With regards to the Fortune ads,, Or, Brunson stated that they should be run in late spring to correspond with the City's budgetary cycle, Mii. Mercer stated that from an ad- vertising stand point it would be better to run thu ads to the fall, i d, Roy Busby inquired into the use of billboards for IoW advertising, Mr, Mercer stated that under our current bud at, the cost for billboards was prohibitive. Mr. Mercer f sta?ed that billboards might be feasible next year after an advertising themo was developed, Mr, Brunson asked how we were i going to let the citizens know that we are looking Only for I clean industries, Mr, Mercer responded that sometimes negative statements communicate better than positive statements such as f ? "by planned growth we can perhaps avoid undesirable Industries." Page 2 Minutes R. E, D. Dec, 4, 1975 e. Mary C, Gay stated again her concern for the local pro,idct or getting a product on the shslfl David Ross stated that we will even have to educate the Chamber membership, fie stated that a recent poll of the membership had shown that they were not I all that enthused about new industry in Denton. r• f, 'Next there was a discussion on the "dynamic" theme, There was a consensus that the term was not appropriate on the local level, however, the term would still be appropriate on the national level because of the residual value, gg. Next Mr. Mercer recommended that the two Fortune ads be run in March and April. Ross stated that he felt the March and April timing was excellent as the corporate locators would be out at this time, s E III, Next there was a motion by Meador, secondedF by Nelson that the budget be accepted with the exception that the other newspaper and the radio station be included in the local i program. All voted aye. 1. Mr, Mercer explained that by rearranging the budget he would develop a reserve for targets of opportunity. With no further business to conduct, there was a motion by Nelson, seconded by Busby that the meeting be ad,iournpd. All voted aye, 5 } } 111111 III { I i ]1 1 1 i RESEARCH AND ECONOMIC DEVELOPMENT BOARD January 29 1976 " Special meeting of the Research and Economic Development Board, City of Denton, Texas, PRESENT; Members Fiesher, Meador, Schneider, Gay, Brunson, Jones, and Harpool ~w 1 ABSENT; Members Nelson, Busby ALSO PRESENT; King Cole, Karen Faught, Dave Ross, Jim White E 1, The Chairman of the R,E,D. Board, George Schneider, called d the meeting to order. There was a motion by Meador, seconded by [ Jones, that the minutes of the last meeting be approved, All voted aye; motion carried, 2. The next item of business was the advertising budget of f the R.F.D. Board as prepared by Norsworthy, Mercer, & Kerss, Inc, p A brief summary of the suggestions made by members at the last meet- I ing was made by George Schneider. Other suggestions made by Board members included; deletion of the phrase "Dynamic Denton", to be replaced bv Denton Turns Dynamic Again" on the national advertising level only; emphasizing the need to include both newspapers and the local radio station on the local advertising level; and changing item N4 of the proposal to a more positive level, a. Jim White suggested approving the proposed budget to be used as a guideline for, the program, with the understanding that it is subject to review by the R.E,D, Board, There followed a discussion on one vs, three year option for using the same advertis- 1 Ing.agency. It was agreed by Board members that the programas i { submitted by Norsworthy, Mercer, & Kerss, Inc,, should be reviewed J after a one year period. Mr. White also suggested that a memorandum of agreement be requested from Norsworthy, Mercer, & Kerss, Inc, explaining the service fee of $800 per month, This latter should 4 also include a time-frame of the program and an evaluation report to Board members from the advertising agency by July 1, i i b. There was a motion by Mary C. Gay, seconded by Rowe Meador, as follows: ,,,,,that the budget as submitted by Norsworthy, Mercer, & Kerss,"Inc, be appproved and presented to the City Council subject to a breakdown on what the service fee and production i f estimates include, and that the Board review and evaluate the pro- j f gress of the program by July 1, 1976, Dr, Brunson moved, seconded by Mr. y Fleshes, that the. meeting he $ adjourned, All voted.aye; motion carried, and the meeting adjourned i at 8;40 a,m, t, r Aiii ,F~W.F IIF aF1C.SPj F44l14 Jr 1 1 0 RESEARCH AND ECONOMIC UVELOPMENT BOARD May 13, 1?t76 PRESENT: Members Gay, Meador, Busby, Schneider, Brunson, Arm- i a strong, Nelson 7 q ABSENT: Members Flesher, Jones ALSO PRESENT: Sue Davis, Kerry Gunnels, Karen Faught, King Cole 1. The Chairman of the Board, George Schneider, called the meeting to order. "there was a motion by Meador, seconded by Arm- strong, that the minutes of the previous meeting be approved, All voted aye; motion carried, ; 2. The second item of business on the,agenda.was the approval of the April statement from Norsworthy Mercer, & Kerss, Inc, After a general discussion by Board members, there was a motion by Nelson, seconded by Gay, that the statement be approved and payment made. All voted aye; motion carried. , 3, George Schneider stated that he had received a copy of a letter from Sennett Kirk regarding previous correspondence sent I from the R.E.D. Board, Board members felt that their.position.had been stated and expressed the hope that any unequal individual tax situations can be alleviated, , There followed a general discussion by Board members on the results of questionnaires sent out to Denton citizens by Nors worthy Mercer, Kerss,,Inc. Board members expressed pleasure with the percentage of response achieved by these questionnairest a, Dr. Brunson requested that we more widely disseminate J questionnaires to schools,` retail establishments, etc. Board members decided they each should take a copy of the original questionnaire f to study, 9 There being no further business, there was a motion by Nelson, seconded by Busby, that the meeting adjourn. All voted aye; meeting j adJourned at 9,06 atmF f i F i a t 1 WWII Ri2.ClSii~~ RESEARCH AND ECONOMIC DEVELOPMENT BOARD June 10, 1976 is Ii PRESENT: Members Schnoider, Brunson, Flesher, Meador, Nelson ABSENT: Members Gay, Armstrong, Harpool, Busby, Jones ?010 f 1 Roy Appleton appeared before the Board in the capacity of chairman of the North Texas State University Football Team Season Ticket Sales Committee, Appleton explained that this year it was the intention of the Committee to take the approach of the economic asset of the NTSU football stadium, Appleton gave as an example: what does it mean to the restaurant or service station owner to have 30,000 people drive in from out of town for a football game, Q a.. Appleton expTa.ined that what he wanted from the RED Board was for them to endorse, back, and cooperate with the ticket I sales comnlttre on the basis that the stadium was a strong,economIc r factor in our community, b, It was the general consensus of the Board that, it would be appropriate to support this activity, + 2, I Next there was a motion by Meador, seconded byy Nelson that George Schneider sot.up a joint meeting between the RED Board and the Executive Cornnittee of the Chamber of Conmorce, The motion further stated that prior members of the industrial team be Invited to this meeting. All voted aye, i 3. Next there was a motion by Meador seconded by Nelson that the minutes be corrected to reflect results of questionnaires and j then approved. All voted aye, l( 4, Next $10,667,76 motin Nelson Mercer, A Karss beunson that a bill of 10, approved, All voted aye, With no further business the meeting adjourned at 9;30 a,m. ~ } j It kf flsSHl3:4 YtMM(gl{,. RESEARCH AND ECONOMIC DEVELOPMENT BOARD 3 July 8, 1976 PRESENT: Members Gay, Schneider, Ffarpool, E3usby, Brunson, Nelson ALSO PRESENT: Hal Reed, Chet Naukam, David Ross, Tom Fouts, A. E. Wyatt The meeting was held at 5:30 p.m. in the Council Chambers, 1. George Schneider called the meeting to order and explained to the two committees that this meeting was called to discuss the ~ f relationship between the Chamber of Conunerce and the ~RED f . Board when handling industrial prospects, David Ross briefed the Board on the results of our first { Fortune ~ Magazine Ad! Ross stated that. we had received 732 responses` ~ to the ad which is the largest response ever to this category of ad, ~ 3, George Schneider requested that A. E, Wyatt;, Chairman of I the Industrial Committee of the Chamber of Commerce, attend each of the meetings of the RED Board. Schneider further requosted that members of the RED Board be invited to attend the meetinqs of the I?I Industrial Committee, t I R a, Next, Tom Fouts spoke stating that the City needed I i to develop a packaged presentation showing industrial areas available in Denton. This would have to be somathing that the prospects could carry with them, E b. it was finally decided that the RED Board; should attend Industrial Committee meetings ,o they would be familiar with the methods used by the on-site sales team, With no further business, the meeting adjourned at 8:00 p,m, i i ~ r ~ t t tl.Cil4vZtt i CITY OF'DENTON MEMORANDUM I"! TO: Research and Economic Development Board FROM; King Cole, Assistant to the City Manager DATE: July 12, 1976 } SUBJECT: Budget Expenditures 3 f Listed below; for your information, is a synopsis of the advertising program expenditures for this year, 91 5 stti SERVICE FEE n Oct., Nov,, Dec., Jan,, Feb, $ 43000,00 STATEMENT March 31, 1976 5,989;54 STATEMENT - April 30, 1976 121132,03 STATEMENT - May 31, 1976 lOo667,75 POSTAGE (Paid directly to post Office) 350,00 ~ 33,137.67. I STATEMENT - June 30, 106 1,49673 j (Not yet approved by RED) 34,,f36,35 RED BUDGET 1975-76 ~U 000,00 Remaining Funds 5,363.'65 i t r I KC/js I 1 1 i FI wa'lw % [M11%if^'. ~1k.N lb',y 19yyj l?d'.vdlatlI .hF'ft~gggA 31.1M-itN 1 I RESEARCH AND ECONOMIC DEVELOPMENT BOARD August 12, 1976 Y t PRESENT; Members Schneider, Busby, Armstrong, Meador, Harpool, lit Nelson s ABSENT; Members Gay, Jones, Flesher, Brunson OTHERS PRESENT: Bill Kerss of Kerss, Chapman & Norsworthy, David Ross of Chamber of Commerce, King Cole, City of Denton Regular meeting of the Research and Economic Development Board, I Thursday, August 129 1976 at 7:30 a.m; in City Nall, I 1 11 8111 Kerss of Kerss, Chapman &,Norsworthy submitted e I 1 preliminary report on our advertising campaign, Kerss indicated I 1 that there had been 861 responses to our two Fortune ads, 1 1 1 a, George Schneider indicated that this heavy response i was placing a burden on the Chamber of Commerce,budget ens they wore 1 I sending the now Denton booklet to each person answering the advor- l f ti.,emont, Schneider recommended that we use any budget surplus ~ that we might hfve to assist the Chamber in this mail out, 20 1 After some discussion of the local tax re-evaluation program, the Board Instructed Chairman Schneider to set a meeting ; between the RED Board and the School Board, r 3. Next there was a motion by Armstrong seconded by Busby j that the statements for June and July from Norsworthy, Mercer, & Kerss, totaling $2,296,73 be approved. Motion carried. f 4, Next the Board considered its regular meeting date each month, The Board agreed to meet the first. Thursday of each month I At 3:30 p,m, Next there was -a motion by Nelson seconded by Armstrong that reappointed members Brunson, Meador, and Busby be sworn in, l Motion carried. 6. Chairman Schneider selected a nominating committee of Armstrong, Meador and Nelson to nominate new officers for the coming year, Next there' was a motion by Busby seconded by Meador that the minutes of the meetings of June 10, 1976 and July 8, 1976 be approved. Motion carried, i 80 Next John Nolson recommended to the Board that a task I I force be appointed to visit the City of Longview to observe their j development program. With no further business, the meeting was adjourned at 9:00 a,m. ilRiY}~' I 15 a RESEARCH AND ECONOMIC DEVELOPMENT BOARD August 25, 1976 i ' PRESENT, Members Schneider, Gay, Meador, Flesher, Harpool, Brunson, Bushy ABSENT-. Members Armstrong, Nelson, Jones ALSO PRESENT; David Ross, Tom Fouts, Bill Korss, Jim White, J. Jones, A, E, Wyatt, King Cole Special called meeting of the City of Denton Research and Economic Development Board, Wednesday, August 26, 1976 at 3;30 p,m, in City Ha1'I, i 1, George Schneider opened the mr:etinq and called on Hill L Kerss to ggive an analysis of last year's program and considerations for the 1976-77 budget. Kerss recommended a program for next year to includes I ~ Industrial Site Package 12,OOU Denton l.ifostyle piece from Texa N,arvde 10,300 i P. , on 'successful closings 10200 I Regionalized promotion in newspapers and, magazines 81700 I Agency service fee 4 800 ; Kerss, in addition, recommended a slide show in I Denton, a reminder of Fortune Ad and further regional promotion totaling $24,312,65, 2. Next Tom Fouts of the Ohamber of Commerce Industrial team spoke of the need for a "site sales package". : 3. George Schneider called on Tom Harpool for the reaction of the Public Utility Board. Harpool stated that Denton Municipal Utilities is not the only entity in town with a vested interest { in the growth of Denton, He recommended that the assistance of other groups be solicited, ! a. Tom routs responded that there were other groups _j planning the promotion of Denton; ? 1, Realtor, Builder and DoVeloper Committee of Chamber of Commerce $100,000 i 2. Industrial Committee of the Chamber of Commerce - on site sales tom 3. South Denton Developers 300,000 4. Greater Denton Industries of Chamber of Convitorce - lending institution b, It was the consensus of the Board that an effort be made to moat with these other groups. misery ~xrsrt , Page 2 Minutes kr E. D. Aug. 26, 1976 t 4. There was a motion by Gay seconded by Meador that the Utility Board be requested to set aside $40,000 for 1976-77 and that a program for the expenditure will be presented later, i.. 'Motion carried, w. The meeting' adjourned at 5:40 p,m i r 13 1 A +1 rI 0 r f i E ~J is r qr1. ~ RESEARCH AND ECONOMIC DEVELOPMENT BOARD August 31, 1976 PRESENT; Members Schneider, Flesher, Meador, Brunson, Busby, Gay ABSENT; Members Nelson, Harpool, Jones, Armstrong r" ALSO PRESENT; King Cole, Assist, to City Manager, Jim Jones, Director of Community Development ts1 Special called meeting of the City of Denton Research and Economic Development Board Tuesday, August 31, 1976 at 3,30 p.m, in City ; Hall C I. George Schneider opened the meeting and asked for recommendations on the promotion program for 1976-77, a,` After discussing all of the alternatives, it was the consensus of the;Board that the following program be recommended to the Ultility Board and City Council; 1, Industrial Site package $12,000 2. Texas Parade extract 101300 -3, Agency service fee 4,804 4. Prospect slide show A 0 0 Contingency 3900 With no further business, the Board asked Chairmah George Schneider l to set a meeting with the Utility Board for Tuesday, September 7, } 1976, r rrsea,, JOINT MEETING PUBLIC UTILITY BOARD AND RESEARCH AND ECONOMIC DEVELOPMENT BOARD September 7$ 1976 la MEMBERS PUBLIC UTILITY BOARD PRESENT; Harpool, Ramey, Munson, Shelton, Davis MEMBERS RESEARCH AND ECONOMIC DEVELOPMENT BOARD PRESENT; Gay, } Schneider, Meador, Nelson, Armstrong, Busby, Harpool MEMBERS RESEARCH AND ECONOMIC DEVELOPMENT BOARD ABSENT, Jones, Plesher, Brunson i ALSO PRESENT. Millard Heath and A. E. Wyatt, Denton Chamber of I Commerce; Rill Kerss, ferss, Chapman and White, City Manager; Jack Owen, Assistant NCity ~Manager's Kingim Cole, Assistant to zhe City Manager 1. Tom Harpool, Chairman of the Utility Board, called 3 the meeting to 'order and called on George Schneider, Chairman of the Research and Economic Development Board to present their proposed program to the Utility Board, Schneider and advertising :t agent Bill Kerss outlined the following program; 1. Industrial Site Package X12,000 2. Texas, Parade Extract 100300 ; 3, Prospect slide show 4,000 J+ 4. Agency service fee 4,800 5. Contingency fee 9.0 Total $35,000 a, After considerable discussion there was a motion r ton d rectlthe Research andREconomicaDevelopmentbBoarrd0torsearc and fo L. ch for t other sources of fending for future programs, Motion carried. ! With no further business, the Research and Economic Development 4 Board adjourned. :F I f E T .F T MIM RESEARCH AND ECONOMIC DEVELOPMENT BOARD September 29, 1976 f PRESENT:, Members Brunson, Busby, Flasher, Gay, Armstrong, Harpool ABSENT; Members Schneider, Jones, Meador, Nelson 1. There was a motion by Busby seconded by Flasher that the minutes of the Special Called Meeting of September 7, 1976, Special Called Meeting of August 31, 1976, Spacial Called'Meetinq of August 26, 1976 and the Repular Meeting of August 12, 1976 be approved. Motion carried, l2. Armstrong called the meeting to order and gave the names the nominating committee was recommending as officers for this year, Chairman George Schneider Q Vice Chairman Y L. L. Armstrong Secretary Mary C, Gay The Board directed King Cole to inform the City Council' that an appointment was needed to fill the unexpired term of Bob Jones ~ 41 Next the Board considered the final statement to Kerss, Chapman and Norsworth for $4,340,71, There was a moti9n by Busby seconded by Brunson teat payment be approved. Motion carried, i a, The Board next iKonsiderod the request of gill i Kerss to proceed with the Texa!.i Parade supplement while the j vegetation is still green, This was recommended by the Board I to the City Council, b, Tho Board directed Richard Brunson to draft a'letter for the next meeting to all local utilities requesting funding assistance in the promotion program, Adjourned at 4;30 p.m, r F r ;i I VY. Ii03W4 20 i RESEARCH AND ECONOMIC DEVELOPMENT BOARD October 14, 1976 PRESENT: Members Armstrong, Brunson, Busby, Harpool, Nelson, , Gay, Meador t; } +i ABSENT: Members Schneider, Fleshes ALSO PRESENT: Toni Hart, Administrative Aide; Jim Jones, Comnunity Development' Director; David Ross, Chamber of Commerce Director; Kerry Gunnels, Denton Record-Chronicle Reporter 1 The meeting was opened with a discussion concerning the f election of officers, It was moved by Meador that Brunson be r elected President, Gay be elected Vice President and Busby be elected Secretary. The motion was seconded ty Nelson and approved by acclamation. ! 21 A discussion concerning Brunson's letter to the utilities j companies then followed, Jim Jones then discussed the industrial i F site package program with the Board and gave a brief update on its progress. The 6~ard asked Jones to bring a report on the pro- f gram in more detail to the next meeting, i 1 3. Dave Ross then brought, a report on the progress to date i from the Fortune Magazine advertisement, He said all responses to the ad haZ eR answere3, ; With no further business, the meetinn adjourned at 4:30 p.m. ( S i F ! i 16~ 6' i !ffiWYF i~ RESEARCH AND ECONOMIC DEVELOPMENT BOARD November 4, 1976 PRESENT; Members Brunson, Meador, Flesher, Armstrong, Harpool, Gay t 14 ABSENT; Members Schneider, Busby, Nelson ALSO PRESENT, David Ross, Chamber of Commerce; Bill Kerss, Kerss, Chapman & Norsworthy,Tnc,; King Cole, Assistant to the City Manager 1. The Board considered the minutes of the meeting of October 14, 1976. There was a motion by Gay seconded by Fleshes ; I Z-~ that the minutes be approved. Motion carried. 2, Chairman Brunson presented a report to the Board on j { his meetings with Mr. Garnet Gilbert of Lone Star Gas Company and 1 Mrs, Jo Anne Reed of General Telephone. Brunson stated that he felt j the meetings had gone well. Re said that both of them had responded favorably and told him they would discuss it with their superiors, 31 Chairman Brunson callod on Jim Jones for a progress i report on the Industrial Site Package. Jones showed the Board the preliminary work and asked for any comments or suggestions, The Board expressed concern that all citizens would not have an oppor•' tunity to list their property. It was agreed that this needs to be ► 'heavily publicized and criteria be established for which properties are to be included, The Board agreod that a subcommittee neuded to be formed to establish this criteria. The Board decided that the committee should be composedof Mary C. Gay, Jim Jones, '2 members of the Chamber industrial committee and 2 professional realtors, { 4, Next the Board received a report from Bill Kerss on the 1 Texas Parade article and the slide program. Kerss reported that the { Texas Parade staff has already done the preliminary work and that ` J the article should come out in the early, part of next year, Kerss assured the Board that they would see the material before it is printed, a, Kerss next discussed the slide program and told the ! Board that he would have an outline and the concepts for the next Board meeting on December 2, With no further business, the meeting adjourned at 6;00 p,m. l 4 ii I y 4lM?F5 t.9A"KAl6 a:~viv, `ill N p~u»+svv i i 22 RESEARCH AND ECONOMIC DEVELOPMENT BOARD December 29 1976 PRESENT; Members Armstrong, Brunson, Gay, Jacobson, Flasher, 1 tw Busby, Narpool, Nelson ABSENT; Members Schneider, Meador ALSO PRESENT; Bill Kerss and Terry Jones of Kerss, Chapman, t & NorsworthY, ; A. L. Wyatt , of Denton Chamber of Conrcnetce, Jim Jones and King Cole of City of Denton j 1There was a motion by Flasher seconded by Armstrong that the minutes of the previous meeting be amended toreflect i i that Mary C, Gay attended the meetinq,with Mrs. Jo Anne Reed at General Telephone Company and that Roy Busby attended the meeting at Lone Star Gas Company. Motion carried, 2, Richard Brunson discussed with the Board the original 3 strategy developed for the promotion' program, Brunson stated that he felt that the Board should continue to adhere to this strategy, Brunson passed out a sheet of pa~cr entitled, "Objectives, Pro ,sects and Activities for 197677' and he asked that each member F review this form and be prepared to discuss it at the next regular meeting of the Board, } t 3. ~ Jim Jones briefed the Board on the Capital Improvement Program and asked that each member attend the December 15 meeting of the planning and 7.on nq Commission, After the briefing, there was considerable discussion by the Board on what they should do in recommending priorities for the capital improvements program; The'roard determined that they should make their recommendations based on broad categories of capital imn~,ovem ' ants rather than on speciric items. Theve was a motion by Gay, seconded by Busby, ; that priority be given to the following areas of capital Improve- merits; - 1. Utilities 2. Streets l 3, Airport d. Miscellaneous category which includes improvements to the can tral business district and beautification. Motion carried. f • I E A. 'she Board received a report from Bill Kerss on the narra- tive portion of the Texas Parade article. Kerss read the Werra- k tive verbatim and then as ed` or comments from the RED Board, It was the consensus of the Cord that there were considerable factual ' errors in the narrative and that the introduction or first three ' i , . r 1A kYiNp :~resrr Page 2 Minutes R, E. D. December 2, 1976 pages of the narrative should probably be rewritten, There was x' a motion by Jacobson, seconded by Armstrong, for Bill Kerss to meet with Roy Busby to review and reword the narrative and then return the narrative to Chairman Brunson for his approval. Motion carried, f a. The Board received a report from gill Kerss on the progress on the slide program, Kerss indicated that he.was current- negotiating with Phyllis George to do the audio portion of the slide program, Kerss,asked for members of the Board to give him any slides that they mihht have depicting Denton's lifestyle, Kerss stated that at the next Board meeting that he should have the audio portion of the slide program completed, 51 Next, the Board received a report:from_Mary C. Gay on the meeting of her sub-committee to establish criteria for inclusion of industrial properties in the industrial site package, Gay 1 stated that the coinoittee had established the following criteria, ' E 1. The industrial site; must either be zoned industrial or be shown to be industrial on the Comprehensive Plan of the City of Denton. € i 2. The industrial site must be suitable for industrial develop i ment now or within three years. At a minimum, the site must f be able to be economically served by utilities and must have adequate road or rail access. ill 3. We rmst have full cooperation of the owner of industrial site, 4. The site not be detrimental to established residential areas or areas that can reasonably be expected to develop for resi- dential use. { a. Jim Jones briefed the Board on the progress of the industrial site package, Jones showed the Board a large booklet that was toremain in the Chamber Office and indicated that it could be mass produced in a smaller version at the landowner's expense He stated that the information would be available and that the small version of the booklet would be good for the industrial prospect to take with him. Jones further stated that there would be a large screen oil the stand-up version containing tleneral information about the City of Denton, There was ti consid- erable amount of discussion as to where this material should be located. It was the general consensus of the Board that thn material, although the property of the City of Denton, should be kept in the Chamber of Commerce office. There was a motion by y Armstrong, seconded by Nelson, that tho material remain the I property of the City of Denton but kept at the disposal of and in the possession of and lor,ated at the Chamber of Commerce office under the supervision of the Chamber of Cono,arce Industrial Team, i i ; , iKVJ1 FRp Jj`~Kba4Fi4 9! f9v4RC01 IWyS 1 7 24 Page 3 Minutes R. E. D. December 20 1976 6FA Furthermore, that this information not be removed from the Chamber ~r of Commerce's offices without the permission of the Industrial Team or the Research and Economic Development Board. The motion carried. 61 Next, the Board considered the problem of communications j with and the involvement of the local citizens, Bill Kerss stated that he had a possible program designed to promote citizen involve f ment. Kerss stated that he felt that a poster contest for the school kids with the theme of'"Oenton - The `Place You Would like 1 to tall }dome" would be a good methodof reaching the local citizen- ry. Kerss stated that; the program would have the effect of getting 1 both the kids and the parents involved. Kerss Further felt that we should offer awards for first, second, and third place in the f poster contest. He recommended awards of cash of $16.00, $10,000 and $5,00, respectively. There was a motion by Jacobson, seconded f 1 by Nelson, for Kerss to proceed in developing this `poster contest E, with the RED Board funding-the awards. Motion carried; 7, There was a motion by Mary C, Gay, seconded by Ralph Fresher, that the statement for $826.00 for the months of October I and November be paid to Kerss, Chapman & Norsworthy, Motion carried, With no further business, there was a motion by Flesher, seconded , by Nelson, that; the meeting be adjourned at 6:30 p.m, Motion j carried. E 4 ~ t I ~ ~i h3A1~lVy. ,}YUeY,A7 \7117 ,Hlp`pYf 25 RESEARCH AND ECONOMIC DEVELOPMENT BOARD January 13, 1977 PRESENT: Members Brunson, Gay, Harpool, Schneidor, Jacobson, Nelson Flesher ABSENT, Members Armstrong, Meador, Busby ALSO PRESENT: David Ross, Denton Chamber of Commerce; Jimmy Jones and King Cole, City of Denton staff; Bill Kerss and Terry Jones of Kerss, Chapman & Norsworthy; and Terry Mink of Mink Advertising, l~ 1. Ti:ere was o motion by Jacobson seconded by Nelson l ( that the minutes of the December 21 1976 regular meeting be r approved, Motion carried, Q 2. Chairman Brunson called for recommendations from the Board on appropriate.times for the regular monthly meeting. I There was a motion by Schneider seconded by Nelson that the meeting be held on the second Thursday of each month at, 2,30 p.m. Motion` carried. The Board, after more discussion, aggreed to set a special meeting on Thursday, February 31 19770 dt 2:30 p.m, 34 Chairman Brunson briefed the Board on his appearance I before the Planning..and Zoning Commission of the City of Denton to make, recommendations of the Research and Economic Development i. Board an the City's proposed capital improvements program, Brunson explained that the RED Board gat a very good ;^aception from the Planning and zoning Commission and that many other citizen groups mentioned needed improvements that were in line with those t recommended by the RED Board, Brunson also advised the board that the Planning and Zoning Commission would be holding a series of s neighborhood public hearings to get further recommendations on JI the proposed cipital improvements program. Brunson requested that Board members make every effort to attend one or all of these meetings, i 4. Chairman Brunson called on Community Development Director Jim Janes, to brief the Board on the industrial site package, Jones i explained that the industrial site package was progressing on sche- 1 dule and that copies of final material should be available at the I next RED {Board meeting for their approval. Brunson asked Jones to ((f have a financial report on the industrial site package at the next meeting of the RED Board. a i 6. Chairman Brunson called on David Ross for a report on industrial prospects, Before his report, Ross asked to use the RED i Board slide program at its annual Chamber of.Commorce Banquet on R It Page 2 Minutes R. E. D. January 13, 1977 t~ 1 1. M lurch 24, Ross further asked to use portions of the slide program narrative in the Chamber of Conimerc(~ Shopper's Guide, The Board agreed to showing the slide program at the Chamber of Commerce Ban- i ~r ; quet, but wanted to know more about the Shopper's Guide;- Ross -re- ported that there were several industrial prospects that were show'- t ing a more than average interest in the City of Denton, He mentioned a scientific laboratory equipment company, a corrugated paper company, a paper bag manufacturer and a printing operation that were currently looking at the City of Denton, Ross had no further reports on indus- trial prospects, Chairman Brunson called on Bill Kerss for a report on the Texas Parade article) the slide package program, the grade f school poster contest and the brochure and premier. Kerss pre s sonted a draft of the Texas Parade extract and a proposed four page wrap-around, The Board, a tar some discussion, approved of the ! layout of the wrap-around, Next Kerss presented a hotel card 'pro- motion which was requested at the last meeting of the RED Board. l After the costs involved were explained, 3,000 cards 0$110£33;00 - 0$986,00, it was agreed that the Chamber flotel-Motel Committee I should be approached to see if they would handle this project, t a, Next, Kerss read an extract from the slide program, The Board approved of the extract and showed general over all enthusiasm for work done on this project, There was a motion by Nelson seconded by Plesher that the Chamber of Commerce be allowed to use the slide program at the annual Chamber of Commerce BtIn uet There was a motion by Jacobson seconded by Nelson to hold the,infor- mation "from thy; Shopper's Guide until after the premier, Motion i carried, b. Next, Kerss requested `that the Board allow him to pay Texas Parade for slides to use in the slide program, Kerss expla ne Ithilt Texas Parade rotained ownership of the slides taken by their photograpierland f we desire to use any of those slides in our slide program, we would have to purchase them from Texas l Parade magazine, Kerss explained that we would probably sp Rcf" ara nc~ $300,00 for slides from Texas Parade, 7. Next, King Cole recommended to the Board that they pay ~ their December statement to Kerss, Chapman, Bua and Norsworthy in the amount of $414,36, $400,00 fee being the December service fee, i $14.36 being long distance telephone calls during the month of was a notion by Flasher seconded by Gay that the 1 December, be paid, bill paid j ; { } 8. Next, the Board heard a recommendation from member r Grant Jacobson recom ondinq that the RED Board contract with ,.r4 : tray 2'! Page 3 Minutes R. E. D, January 13, 1977 ilk 1 General telephone for a watts line, Jacobson explained that the f Watts tine would be used to make calls to all of those individuals ( ta~ that had responded to our fortune magazine ad. The board asked Jacobson to look further into t e details of the watts line and report back at the next meeting, Bill Kerss announced that the offices of his advertis- ing agency had recently moved and requested that the new address C~ ond-telephone number be entered into the minutes. The new address is as follows. Kerss, Chapman, Bua and Norsworthy n Advertising and Public Relations i C 3434 Fairmont f Q Dallas, Texas 75219 Telephone number Area 214-621-6400 f I - With no further business to conduct, the meeting adjourned at 1 5:10 P.M. y i J f I> t ! 'Y t kA1Y v 2 s T~RESEARCH AND ECONOMIC DEVELOPMENT BOARD February 3, 1977 PRESENT; Members Brunson, Harpool, Busby, Nelson, Gay, Schneider, Flesher ABSENT: Members Armstrong, Jacobson, Meador i ~ ALSO PRESENT: Worth Blake, North Texas Commission; Terri Jones, KCBN. David Ross, Chamber of Commerce; Elinor Hughes, Mayor , Special called meeting of the City of Denton Research and Economic Development Board Thursday, February 3, 1977 at 2,30 p,m. in the l City Manager's office, Mr, Worth Blake, Director of Reonal Development for i the North Texas Commission, appeared before' the Board concerning the City of Denton,, joining the North Texas Commission,' Blake explained the history, purpose, and track record of the Commission, I Blake stated that fees for joining the Commission were 11,6 cents ' per capita (based on COG statistics) for a three year pledge, j I here was a motion by Gay, seconded by Busby, that the Board { study the proposal and make a recommendation to the City Council. 1 21 Next the Board reviewed its Objectives, Projects, and Activities, the Board agreed, as a result of this review, to attempt to visit the City of Longview on March 3, 3, Next the Board considered the use of the responses to E the Fortune Magazine advertisement. There was a motion by Busby secorideta'by Schneider to table the discussion until a 4 later meeting. Motion carried, { W ith no further business, the meeting adjourned at ' 6.00 p.m. J ~ WJ S ,.1 h ~btltiYVMiS '~1Y9177 uaYYR. r VIN*" ~ 211 RESEARCH AND ECONOMIC DEVELOPMENT BOARD February 17, 1977 PRESENT: Members Brunson, Meador, Schneider, Armstrong, Gay, b Nelson, Jacobson ABSENT, Members Harpool, Flesher, Busby ALSO PRESENT, Tom Norsworthy-and Terri Jones of Kerss, Chap• man, Bua and Norsworthy and King Cole, City of Denton . 1 Chairman Brunson called the meeting to order and asked for a motion on the minutes of the meetings of February 3, 1977, j (Y) and January 13, 1977. There was a motion by Schneider seconded I b Nelson that the minutes be approved with the following correc- ons: a, On the January 13, 1977 minutes under "also pre- sent" it should read Bill Kerss and Terri Jones of Korss, Chap- man, Bua and Norsworthy, b. Under the January 13, 1977 minutes, on pago 2 at the bottom of the second paragraph it should read that the Chamber ! E Hotol-Motel Committee should be approached by Grant Jacobson to see if they would handle this project, Motion carried. I 2, Perri Jones and Tom Norsworthy;presented the slide program. The Board indicated some displeasure over some of the slides that were included in the program and some slides that were missing from the program, The Board made numerous sugges- tions on improvements to the program and asked that Terri Jones implement those suggestions and ring the slide program hack to the Board for review prior to the March 10 promier, J 3. The Board received a financial report from Jim Jones on monies expended for the industrial site package, Brunson explained that he desired to see not only the monies expended, 3 but a budget pro,iecting how remaining monies would be expended. Cole explained that he and Jim Jones would provide a budget as soon as possible, 44 Next the Board received a report from Terri Jones on the poster contest, Miss Jones explained that she was working i with Mayor Elinor Hughes in the newspaper to get some further publicity on the poster contest, She explained that a picture I of the Mayor painting a poster was going to be taken and distrib- I uted to the newspapers. It I t t 51 The Board considered the distribution of the 41900 copies of the Texas Parade extract, After considerable discussion ~II 1 ;r r x9 3(l Page 2 Minutes R. E. D. February 17, 1977 r• of the use of these extracts, there was a motion by Mary C, Gay seconded by Armstrong to provide copies to the Chamber of Commerce, to `respond _to the Fortune ad and to respond to those people writing requesting infORIAion, to provide a copy to the City Council and Utilities Board members and to hand copies (i out at the remier on March 10 and to further hand copies out at the Chamber of Commerce banquet on March 22 and to distri- Pwf bute`to others within the community after that March 22 date. 6. The Board considered a statement for the month of j 1 January from Kerss, Chapman, Bud and Norsworthy. King Cole ( recommended payment of the bill after the Texas Parade ex-, + tracts are received. There was a motion b'y-Tirmstrong seconded by Meador to pay the bill on receipt of the extracts. Motion carried. 70 Tho Board next considered the appointment of Pro-, feasors as adjunct members to the RED Board, There was 'a M motion by Schneider seconded by Nelson that the Board not appoint any other members but utilize professors as tho need arises, Motion carried. With no further business to conduct, the meeting adjourned at 5,00 p,m, ~ G i i 7 I ~ ~ r1 } i 1XAVJ I F Th'!\U'!81 ti4^f#d~ . I kh.lf-~ RESEARCH AND ECONOMIC DEVELOPMENT BOARD March 2, 1977 PRESENT: Members Brunson, Schneider, Armstrong, Gay,Busby, p~ Meadoro Harpool, Flesher f ABSENT: Member Nelson ALSO PRESENT: Torn NorsworthY and Terri Jones of Kerss, Chap- man, Rua and Norsworthy; David Ross, Chamber of Commerce; King Cole r Special called meeting of the Research and Economic Development i E) Board, Wednesday, March 2 1977, at 3,30 p,m, in the Civil De- fense Room of the City Hail, 1• Chairman Brunson called the meeting to order and Q called on our advertisinq agent to discuss the premier showing of the slide program scheduled for March 10,1977. Terri Jones ggave an itenarary for she premier and discussed the press re- leases and media notices that she had prepared. It was the con- sensus of the Board that this information was acceptable. i a. Next Terri Jones discussed the P- inment'necessary for the showing of the slide program at the Mai 0 premier, `f She indicated that higher intensity projectors 4,, a much better showing in a large auditorium. Jones dindmake for icated j that the equipment necessary and the operator would cost approx- imately $229.00• There was a motion by Schneider seconded by Meador that the high intensity pro,iection.equipmont and the operator be obtained for the March 10 showing, Motion carried, i b. Next the Board considered the showing of the slide program at the Chamber of Commerce Banquet, It was explained that it would be better to utilize the high intensity projoc- J tion equipment for this showing as the Banquet Nall was quite large, People 'towards the back would not be able to see a small screen presentation, David Ross explained that he had mentioned this to the Chamber of Commerce Banquet Committee and that they had rejected the idea of spending $229,00 for the high intensity equipment. There was a motion by Flesher seconded by Gay to direct Chairman Brunson to negotiate with the Chamber of Comm Ban er u c e e qt Committee to insure that a high quality presentation be made of the slide program at the Chamber Banquet, c, Next, Terri Jones discussed the audio visual equipment that the Board would need to purchase to present the slide program, Miss Jones explained that we would need two projectors, a dissolve unit and a stacker, Total cost of trese { 4 KU why kl~ 32 Page 2 Minutes R. E, D. March 2, 1977 items would be $826.13 on a bid that she received in Dallas. George Schheider recommended that we consider purchasing these items in Denton and requesting a discount from the merchant, There was a motion by,Meador seconded by Armstrong that Chair- man Brunson be given the authority to check with local mer- chants and to purchase this or comparable equipment as long as the price of $825,13 was not exceeded, Motion carried, d, Nett, the Board viewed the improved slide pro- gram. After viewing, there was considerable discussion as to ; further improvements; The advertising agent indicated that these improvements could be made with no problem, There,was a motion by Schneider seconded by Meador to appprove the slide i presentation with the improvements noted, Motion carried, e. Next, the Board considered once again the pres- entation to the Chamber of C,onimerce at their annual banquet. I There wrs a motion by Gay seconded by Schneider that the Board would prefer to drop'the r0freshments at the March 10 premier and apply that money to the necessary equipment to insure a high; quality showing of the slide program at the Chamber of Commerce banquet, Motion carried. t I With no further business', the meeting.adjourned at 5;10 p.m. lr 'I 1 1 3 A b(IAh7 A'{4.1 xo%~K] YSkYl i 33 RESEARCH AND ECONOMIC DEVELOPMENT BOARD April 7, 1977 f~ 31 PRESENT: Members Brunson, Gay, Armstrong, Nelson, Flesher, b,M Busby, Meador I' ABSENT: Members Harpool, Schneider Iw ALSO PRESENT: Jim White, City Manager; Jack Owen, Assistant r: City Manager; Jim Jones, Director of Community Development; co King Cole, Assistant to the,City Manager; Don Gill, Chamber of - ' (F) Commerce Economic Growth Group i 1. Jiro Jones, Director of Community Development, briefed i I the board on the status'of the industrial site package, Jones ( explained that the large board containing general information about the area was completed. Jones further explained that three (3) of the industrial site booklets have been completed and he made them available for the membership to observe. Jones ex- plained that the books should go much quicker now at the rate of two t.. three a week 'since the large board had been completed. Brunson mentioned that we would need an Implementation plan for the industrial site package, and asked that the board consider ' j this plan for approval at the May meeting, I i 2. Jack' Owen, Assistant City Manager, and Jim White, City Manager, briefed the board on the Hickory Creek trunk line i i and exptamed that the Texas Water Quality Board had split the trunk 1lne in the plant im rovement projects into two separate grant applications, The plant improvement application is now rated at number 8 in the TWCB priority list, whereas the Hickory Creek trunk line was left at priority number 29. Owen further stated that it was his opinion, that at best, it would be five years beforethe Hickory Creek trunk line was funded, City Manager Jim White explained that the only alternatives to fund- ing y the Texas Water Quality Board are complete City financing i - or landowner's financing on a pro-rata basis, There was a mo- tion be Meador soconded by Nelson to direct the City Manager to appear before the next Utilities Board meeting and voice the con- 1 corns of the RED Board over the long time period before the Hickory Creek trunk line would be built. Motion carried, 3, Chairman Brunson mentioned to the Board that the time was fast approaching for the board to give consideration for I next year's programs, Ha mentioned several possibilities and asked that the board be prepared to discuss next year's pro- gram at the next meeting of the RED Board, L ~ i I A ~ W65F2kR9 xeFW 34 1 Page 2 Minutes R. E. 0. April 7, 1977 ' pq 4. John Nelson and Rusty Brunson briefed the board on their visit with the Longview Chamber of Commerce. They were both highly complimentary of the program in Longview and pointed out that,it"had had amazing results in attracting industry, Nelson stated that Longview had 27 new industries i' in the previous year. P 61 } The board considered its bills from Kerss, Chapman, Bua & Norsvjorthy, It was pointed out by chairman Brunson that p„ there were a number of irregularities in the February and March j bills. There was a motion by Flesher seconded by Meador to i authorize Rusty Brunson and :King Cole to scrutinize the bills and discuss the specific discrepancies with KCBN. There was a motion, by Busby seconded by Nelson that the agency service fee t to KCBN be halted until determining future thrusts of the adver- tising-agency. With no further business, the meeting was adjourned at 600 ~ p.m. 1 t \Y_ i ~ + i s M gwt4gfut SS#$1 dzi Z4n '143nlDI BNY19h~, 35 RESEARCH AND ECONOMIC DEVELOPMENT BOARD April 14, 1977 i PRESENT; Members Brunson, Gay, Meador, Nelson, fleshes ABSENI': Members Armstrong, Schneider, Busby, Harpool ALSO PRESENT: Mr, E.H. Sheffield of the Texas Industrial Commission; Don Gill and frank Martino of the 'Chamber of Commerce; King Cole, Assistant to the city Manager Special called meeting of the City of Denton Research and f pEconomic Development Board, Thursday, April 14, 1977 at 2:30 j C> B~ildin the City Manager's Conference Room of the Municipal u g, t I. k Chairman Brunson called on E. H, Sheffield of the Texas Industrial Commission to make a presentation on the Commission concerning what they do and how they might help the City of Denton, Mr, Sheffield made a lengthy { with several examples of publications and computerpprint-outsn that are available through the TIC, The Board was then afforded an opportunity to ask questions and after a lengthy question period, it was determined that it would be to the Board's ad vantage to go to Austin for the TIC's formal program for Indust- rial development, 'the Board members decided that Thursday, I May 5th from 9:00 a,m, to 4;00 p.m, would be the best time to attempt to go 1-o Austin, With no further business, the meetina adjourned at 5:00 p,m. 1 I ~ j , (ylltva,lil 36 MINUTES DENTON RESEARCH AND ECONOMIC DEVELOPMENT BOARD JULY 7, 1977 ~ w noy Called Meeting of the City of Denton Research and Economic Development Emexgo Board, Thursday) July 71 1977 at 200 p,m. in the Conference Room of. the city i Manager's Office. MEMBERS PR);SENTj Brunson, Nelson, Meador, Fouts and Knight eat MEMBERS ABSENTI Armstrong, Busby, Fleshor, }larpool and Schneider i lYi'NERS pRESENTi Frank Atkins, Chamber of Commorcbf King Cole, Assistant to the City Manager , I 1. The Board considered the minutes of the Regular Meeting of. April 71 1977 f and the Special Called Meeting Of April 14, 1917. There Mwas otionnotioneby Nelson,seoonded by Meador that the minutes be approved, . r reorganization of the 8oard, 2. The beard motion e by Various procedure seconded byFouLu that an election be hold M There was a ' a4oh August, motion carried. f 3 The Board considered placing an advertisement in the Dallas Cha berN fComr ` j I m6reo Manned Cndustrial District Magazine, seconded by Meador to run a two-page centerfold two-color advertisement { in the Dallas Planned Industrial District Magazine at an approXimato cost of $1,840, plus necessary production costs. Motion carried, chairman I Brunson appointed Rowe Meador and Frank Atkins as the Board's representa- tives to coordinate this project. Due to the short period of time to I get the material inr the two representatives were authorized to spend up y to $3,000 to get the ad produced and printed. 4, pho Board considered the budget for fiscal year 1977-79. It was determined thAt. further in£orma4lon was required, no the Board delayed the budget until the August 31 1977 meeting. With no further business, the meeting was adjourned at 5100 pon. I f~ f ; wcrau , IA" a 7 r~ 4 MINUTES CITY OF DENTON RESEARCH ANU ECONOMIC DEVELOPMENT BOARD ~d JULY 28, 1977 s j Special Called Meeting of the City of Denton Research and Economic Development t Board, Thursday, July 28, 1977 at lx00 p.m. ~n MEMBERS FRESENTa Brunson, Schneider, Meador, Knight, Fouts,Narpool, Armstrong, t Nelson E MFMBPRS ABSENTS Busby, Flesher 1 OTHERS pRE5ENTi Frank Atkins, King Cole, Jim Jones, Rick Scheaffer The 'Board considered a proposed Advertisement to be placed in the Dallas Chamber, of Commerce Planned Industrial District magazine. The Board recommended several changes in the advertisement. There was a motion by Nelson seconded by Meador that the E Board proceed with placing the ad; Motion carried With no further business, the meeting was adjourned at 100 p.m, 111E { 1 1 i j ;1 p ravater Mom MINUTES CIT.! OF DENTON RESEARCH AND ECON014IC DEVELOPMENT BOARD AUGUST 3, 1977 Regular Meeting of the City Of Denton Research and Economic Development Board, Wednesday, August 3, 1977 at 2s30 p.m, in the City Manager's oF£ice. J MEMBERS PRESENTi Brunson, Flasher, Busby, Meador. Fouts , , knight; Armstrong MEMBERS ABSF.NTI Harpool, Schneider and Nelson OTHERS PRFSENTs King Cole and Tom Hart of City Staff 1. The Hoard considered the minutes of the July 28, 1977, There was a motion by Meador iseconded uby Flasher that the minutes be approved, Motion carried. f 2. The Board considered reorganization of the Board. There was a motion ~ E by Flasher that Brunson be reappointed as chairman. There being no I other nominations, BYUnsan was elected by acclamation, ,t There was a motion by Busby seconded by Meador that Flasher be appointed Vice Chairman. There being no other nominations, Flasher was elected by acclamation. i There was a motion by Armstrong seconded by Flasher that Busby be elected Secretary-Treasurer, Thera being no other nominations, Busby r ~ was elected by acclamation. 3. The Board considered their budget for fiscal Piderable discussion the year 1977 78. After stro that tha budget re was motion by Meador seconded by Armstron E be adopted as fo llowsi g ' ...E a. TO continua an active, aggressive program to attract new industry. "Regionalize" further promotional efforts to Texas in general, some Houston and Dallas/Fort Worth metroplex areas in particular Regional and local promotion and ads National Ads Fortune 500 issue reminder ad E Sponsor a major event outdoor posters $ 5,000.40 f b. To fully exploit successes and leads to date--locally II nationally, and internationally, „ regionally, Industrial f prospects tallowup by Chamber of Commerce Continuous followup to responses to Fortune Ads by Chamber of Commerce ; i , 30000,000 S c, To continue to study and recommend policy related to promotion, future planning, reacarch, and such other hiatters involving the economic do valopment of Denton which would be to the benefit of the entire com- munity and attain duality of life for every citizen. Study actions of successful RED hoards or similar agencies in other cities Phane 11 of "pocieiona (and Goals) for Denton", I Assistance from and liaison with Texas Industrial Commission r CMS ftTYxV Quality of Life in Denton Review research studies and publications Self-learning on Basic industrial Development d. To continue to mobilize Denton's governmental, husiness and industrial, educational, social, and cultural resources and facilities r"3 well as pie the citizenry, in support of the entire programs to sell r ,icon to ~a Dentonites and to keep Denton residents informed. F" Advise City C, mail and other public officials Communications and public relations program with community Nowspa;ar coverages mo/qtr, Report In Record-Chronicle 1 Citizen'feedback (phone, letter, personal contact and attendance at meetings) Appreciation program for contributors to program Advise, assist, and coordinate with Denton Chamber of Conne.rce I Coordination with and presentations to civic and professional Denton groups Q Existing industry program $ 71000.00 e, To encourage Greater Denton Industries in their buying, develop- ing and financing of sites continuation of Industrial Site Package research f. Contingency 51000.00 j TOTAL $20000,00 i Motion carried. j z 4. The Board considered the purchase of extra prints of the 'industrial site paokage as proposed by Tom Fouts. Fouts explained that the industrial site package contained some information that should be printed by the land- owners and some information that should be printed by the City. There was J fff a motion by Knight seconded by Meador that the City pay its share to print j brochures and that Tom Fouts coordinate the project, Motion carried, ! J 5, The Board conaiderod setting a meeting with Greater Denton Industries, i1 Frank Atkins, Secretary of GD11 stated that rm was currently meeting to start a new program. Atkins recommended th..t tho noard Wait until October or November for the hooting when more information would be available, The Board asked the Chairman to maintain communications with GDI and set the meeting when appropriate. 1 6. The Board considered requesting a policy statement from the City Council on Industrial Development, it was determined by the board that this meet- ' ing should not take place until after the meeting with GD1, { With no further businees,the meeting was adjourned at 4s15 p.m. k ~ e t DRt,„f w+V6e ram MINUT8S 4 1 CITY OF DENTON RESEARCH AND ECONOMIC DEVELOPMVNT BOARD SEPTEMBER 8, 1977 Emergency Called Meeting of the City of Denton Research and Economic Development 10 Board, Thursday, September 8, 1977 at 3:30 p.m. in the Conference Room of the city Manager's office. MEMBERS PRESENTt Brunson, Busbyr Harpool, Fouts, Knight and Nelson MEMBERS ABSRNTf Flasher, Schneider W OTHERS PRE7SENTs King Cole of the city Manager's Office rg 1. The Board considered the minutes of the Regular Meeting of August 3, 1971. ( Thero was a motion by Fouts seconded by Busby that the minutes be amended to exclude a Fortune 500 Reminder Ad from the budget discussed in the previous minutes and to approve the minutes, motion carried. 1 , 2. The Board considered the budget for 1977-78. Chairman Brunson asked i the Board if they desired to be more specific in'L•he items that had f already been budgeted. Busby stated that he did not fool we could be more spoolfic until after some things had transpired such as the meeting with Greater Denton Industries. Tom Fouts asked the board that whon the f meeting with ODI was eat up, that we alAo invite the membership of the Chamber industrial Team. Dee Knight recommended that as we discuss the f budget for tho coming year, that we also consider some long--range planning in conjunction with other related agenoiea, € 3. Chairman Brunson brought up the Idea of asking the Utilities Poard and , the City Council to develop an industrial development policy for the City of Denton. Tom Harpool recommended that the Research and Economic Development Board develop an industrial development policy cnd recommend J it to the Utilities Board and the City Council. ; f 4. Chairman Brunson called on Tom Fouts to brief the board on the further expenditures on the Industrial Site Package program. Fouts explained that he was getting quotations from the printers and his program would be aooompli.shed and the monies expondod prior to the end of the budget year. Fouts further explained that samples of the Industrial Site Package pamphlets would be brought to the Board for their approval, 5, With no, further business,the.Board agreed to hold their next meeting on October 6 and than adjourned the mooting at 4130 p.m. j i {E j pHxly'•i iAkp+l.Y 4 el i MINUTES RESEARCH & ECONOMIC DL'VET.OPMENT BOARD JANUARY 11, 1970 Special Called Meeting of the City Of Denton Research and Economic bevalOpment Board and the Greater Denton Industries, Wednesday, January 11, 1978 at 310o p,m. at the Chamber of Commerce. MEMBERS PRESENTi Brunson, Fouts, Flesher, Nelson, Williamson, Knight M):MBERS A13SENTI Bushy, Rutland, Harpool OTHERS PRESENT: Greater Denton Industries Board, King Cole of the t J City Staff and Fran): Atkins of the Char.iber of Commerce { 1, Millard Heath appeared before the Board representing Benton channel Two Foundation, Heath explained to the two Boards that thr{ Founda- E tion needed "seed money" for, initial administrative purposes and requested that the two Hoards consider making donations. Both Hoards j E told Heath they would take tho requests under consideration and give 1 j him an answer as soon as possi.blo, j 2. Next the two Boards enLered into an informal discussion of their respective objectives and activities, t 3. Rusty Brunson, Chairman of the RCD Board, briefed ODI on the Texas I Industrial Commission's rndustrl.al Development Formula, Brunson 1 explained that the TIC stressed owning buildings and having them } available for immediate occupancy by relocating industries. GDI I4 responded that they did not have sufi.icient funding to undertake that type of arrangement. Next Brunson briefed GDI on a Resolution the RED Board was consider.. i ing submitting to the City Council, The proposed Resolution would 1(f endorse industrial development, activities of the City and delineate ! any incentives the City might offer to industry. 4. GDI briefed the RED Board an Lhsir grant to NTSU Tnstituto for Applied Sciences. Bon Ivey explained that GDI had given $70500 to TAP to conduct a study of f rosonrah and development facilities in t1 ~ ► - ~e country operating in conjunction with universities. The RED Board was in- terested in th9 project and considered making a contribution to IAP, There was a motion by Williamson, seconded by Nelson, that the RED Board contribute up to $70500 worth of the study being conducted by NTSU s Institute for Applied Sciences,' contingent upon acceptance by 1 IAP. Motion cr.rried, { E With no further business, the meeting was adjourned at 5115 p.m. ;y .v .'LSi7 A;,MAW a• j9PYi!F`!•gH AN oRllINAtJC or THE cz'1'Y or DEN'TON Th,~XAS, ADVINO A rrt:41 I~(iLTGr~r.. XXI TO CHAPTER 2 01, THE, COLIC Oly ORDINANCE'S' M4,111'I'ziC,!) "I?CSLhrtCII ' A Nn 'CONOMYC DI,",VELOPMENT "A""; I'ROVINNO A Ur~Cf~Alit1`f'IUtJ Ol, LOOPM NT BOA13bDn140 PROVI I JG t,1UN(;TT.ONSEIS"oti}r5nxD1J(O30n? I)NUpTO Dl;Vr ; r 5EVI'MAt3TLITY CLAUSE) AND DECLARINO AN I~~FECTIvL bA'I'is IiOVIUT!!C, f WrrEREAS, the city or Denton, Texas, has a histori ✓ ox' good ~ economic growth and prosperity which boncfits the entire nn 1 m 1 ry Mnity; and 4 ~ WHEA AS, the City of Denton has its own municipal utility ~ system whioh provides alortrieal, water and sewage services to both residential and commero,lal customers; and WHEREAS) it is recognized that the City of Denton needs a Research and Economic Development Doard in order for the city t to researoh,plan, and promote economic excellenee which would be to the benefit of the entire community; Now, Thercrovo, ~ THE COUNCIL OF '1111r CITY OIi' DIM1110rr, TEXMA( H1tiMMY ORPAT113. 1 That the Cade of Ora.inances of tho Clay of Denton, 'texas, Is hereby amended by adding a new Article III to Chapter 2, r which 13hal2 harefcft;cAr read as fo).inws E "ARTICLE III, HrsiSEARCII AND 1?CONOMIC DEVELOPMENT BOARD. ,t 1 Seotion 2-26 - Tho Ronoaroh and Economio Development Bonrd ' (a) Thoro tJ hereby croatod a Rosearoh ttnd Noonomie Dovo- ? lopmonl. 130ard to bo oomrgo od ur nine 1 (9) luambex,a, uppo.tnto<t Vy the city Council `!'or' thl'oe (3) your' tor Env rind 111It11 thcir rounuc-• tivo nuoooallov havo hoon appoint,od, and qual.f tied ' , ri oviclacl, J t., that also momboro or tho Pi vut bound uppo,tlttr•d under tbi.o provi ti 1.on FHIRYR.1 ~i\ G4A)i/.iR'(1 WIiYJ] shall, at their organizational meeting, draw for terms na folloPM11 threo'(3) Shall draw one year terms, three (3) shall draw two year terms, and throe (3) will draw three (3) yon), term'), and at the expiration of each of the torm3 so providod for, it sttecensor shall be appointed for a term of three yet-Irs. Members of the board may be removed by the City Council only for Couse and only. after charges have been filed and published and the member has Ir f` boon given a reasonable opportunity to defend himself in an open j public hearing before the City Council, Vacancies shall be filled for any 'unexpired term in the same manner as provided for regular appointments. ' (b) The Chairman of the Utilities Board and the City Manager or his designee shall be ex officio members of the board. They f ! shall attend all meetings of the board and shall have the right to ai.scuas any matter that is under consideration by the board but shall have no vote, ~ (c) Members of the board shall be citizens at the Ci',,y of l Denton. (d) At itn organizational meeting, and annually thereafter r as soon as the newly appointed member (or members), has qualified; the board shall select fro! its own membership a chairman, vice- ohairman, and secretary, Any five (5) or the ret,ularly appolacd j membora shall consLi:tuto u quorum, lho boil d n.rt] l i. ti!t!1 t .r, own rulon and ordor of business. The board nhnll meet qt least E once each month; all meotinga shall be open to the public .nod a j permanent record of proceedinl;rs maintrti.ited 1 E F l ~I auuva W Ty taea~"s' Section 2-2'1 - Powertt and Duties or the IieSearch rind Boortom,ic Development board. (a) Xt shall be the duty of the board to act in an advisory f" ! capacity to the Council, with authority to hold public hearings and to stud and recommend , Y policies relating to the promotion, future planning, research and such other matters involving eeo- nomio development for the City of Denton, (b) To receive and consider information or an economic ! nature that they may be made aware of and which would lead the 1 E city towards economic excellence, E I (a)„ To make recommendations to those public officials who can administer and implornerrt action on matters or econorite deve- i lopment, The board shall not have responsibility or authority i over the public officials or employees of the city in the imple- montation-of their economic programs, (d) To appoint such citizens, as may be doomed necessary, E as non-voting members, subject to approval of the City Courieil, i t;, assist in aeoomplishinL, the prograNs and studies of the board, i (e) To recommend to the City Council. actions for imple•- ' men tatJ.on and advertising that may be budgeted for this purpose," i PART xr , r That if any section, subsection, paragraph, sentence, clause) phrase or word in this ordinance, or appl.vat'ion thereof to any person or virouuistarschs i.a held invalid by any court of eonlpetor,t - j jurisdiction, such holding shall not affeot Win validity or the remaiiri.trt; portions of this ordinance, And t•ho City Council of the 1 City or Denton, 7'exats, heroby docloros 1b woulo hnve onuotod ouch 11e111aining, porticos derrf)i.to any such i.nvn).idity, _ t f r f Pnrr~____r zzx, That this ordinanco shall bocomo erfecbivc fourteen 11} days from the date of its passago, And the City Secretary is here f pw by dirooted to cause the caption or this ordinance to be i I x published twine "in the Denton Reoord-Chroniclo, the off ci,al nowbpapar of ~I the City of Denton, Texas, within ton (10) days of the date of its f passage. # PASSED AND APPROV8D This the 4th day of March, A. D, 1975, ~ j TOlq J'fss'1Lli, `ri YUK fri0~'L'LM CITY Or 'DGN`rQI TEXAS j' ATxrsT); ' 00 j. BROOKS 116L .I., (TIT ri 1 niY CITY OS' vzVTONj TEXAS APPROVED AS TO LCOAL A'ORM: t I ~ PAWMZC, ~zsr nra, ca'!`Y A'1",r0li1J1;Y CXTY Or DENTON, TEXAS, ! F :r { ~ i l t f } 1 ~ i Lys , In 3 c k lGlNmJp DRAFT ~7Uno 101 1975 . l DJ3NTON RESLARCH AND rCO1d0,JIC DEVELOPMENT BOARD J'c:st 5Lral;rgy of. Attracting New In t-6 uenton ,From 1969 to 1972, the strategy' of i)enton was to aati.vely recruit ''clean'-type" industries, particularly aerospace: and elcc- ~ E 1 tronics companies. xndividual.•ancl group trips were made to the ' II ~ Most and east coasts. Some of these trips were conclur.ted in c ara_ 1 Junction with several other cities of the Dallas Metropolitan area. ror gr.enter details, see letter; Report and Dibliography j from the Special Study Committee of the Dehton.Chamber of Commerce ~ dated April 10, 1964. Members of this committee were: Roy f Appleton, Romer Bly, 14, C. 0).r, Jr. , William Drenner., Byron I '.Smith, non lvc.y, Raymond Pitts, John Thomas,. Silas Ragsdale, ano. borcell Young. All of the suggested tools to implement: reeomme:n- P dati.ons•as listed'on page zl (except 08: 't'our of Penton by i:ey =J industrial editors from throughout the nation) were carried out. ~ A groat - amount of time, energy, and work was spent during the ~ ensuing eight years And it bone fruit. -Ten now industries were attracted to Denton. I A numbor.n£ ether cities reclueptnd advice ~ and asai,st•,ance from this, group for ideas in impiemonting thoix # own pxomotional programn. Tho Denton community owes 'thone x j aomm,,ti:too mcmboru a great debt of grat4tuda, Much of the pvogre13n i crpor..tencrd. ir, bnaod upon Uioir % vision and hare] work of yostordriy, a Ij )finny of tho idcaa in t.'I) p~-Iprr arcs bus~.'d upon thc,i, rnpori:n and Y 1?ub ,li.cf:l:ions. Amami kw] Ilil u+r s5aau~ 1 + 'Ega61 2 For the past threw yourn, the stratocy of Denton has been to encourage those oornorations that have expressed an i interest in locating in Denton to do so, The primary agent for performing this function has been the Denton Chamber of commerce and its xndustr_ial Development Committee. During this period there has been no Active g ~ program of Contacting or recruiting. any companies that have not expressed an interest in r)onton. ' I Nationwide and Regional Trends of ke oca nI gjnaU trii{s t Some of the Major trends which have implications foa: f Denton inoluda: National and international recession during 1972 to - present. As of date of this writing, the nation is currently undergoing an economic recession, These a I • ppears to be nom2 i signs oz it.s and. Obviously, this condition is not conducive to plant relocation to any area or new capital investments by K many industries. ' Denton unemployment rates ax•e roughly one-half that of the nation. Many firms .of thelindustrial concentrations in the north-, east are relocating in non-unioni2ed areas such an the southwoot ~ E and southeast, Industries relocate Afton an exhaustive evaluation of , x1any factor's indicnto a sipificz1 t improvement in ~thCS0 factors. Wo live in 'a c:hAngi ng world. Many of taday~ s old plants, now poorly located, wore well located when they wore built. 3 Other countries who have a higher per capita income t~^n the U.S,.A.--Swi.L•aerland, Sweden, xawait. Many of those countries are searching for locations for their industry, The capaanese are interested in buying lands the'Arabs are interested in buying land and existing industry. 'Lower cost air conditioning during recent years m~ko'living ~j and working in the southern climate more comfortable during summer j pnd, -apptarently, has attracted industry, F f The Dallas-rort Worth metroplex is one of tile fastest grow- ing areas in the U.S.A. That industry is moving into the, suburbs and small towns is well known, An overall nationwide trend indicates la gradual exodus away from the lao ge cities. But--most manufacturing is still done, f and most new buildings are still being built in and 'around oities. r Toclay Is trond is to smhll factories, so smal],ex cities are suitable. intense competition for new industry exults thorughout the U.s. hundreds of cities have strong recruiting programs. Thr average Texas community spends approximately $45,000 annually for promotion of community, ttccording to the r3ureau or BusLneas Apsearch of the University of Texas at Austin, j Set of Goals of Denton (Wh<at is Denton nc~,toA ilevo 43ni colnci ~ ,1. To continuously upgr,ado and impl ovo upon the quality of ItD nult:ura 1, educational, ',roli.giours, social and oconomic lifo. 2. To provide the best k ~ possible quality onv,ironr3aant so that al]. oitixens have opportunitien for growth and dovelopmont and i for l.ivinct an cnJoynblo, prosperoun, rulfilli.ng life. r :vu I XIi.WiK wIILYRY 1,11l1RK 1 4 3. To attract new and appropriate industries to Denton to help achieve the first two objectives. a Wh r)oon Denton Want New industry? N The U.S. Chamber of Commerce says that 100 now plant workers in a community make 175 more jobs in other lines, and } Add 110 more households to the area. With the extra jobs they make, when they spend their f ji wades, over halt a million dollars more personal income and add ~ f ' f I a quarter of a million dollars to bank deposits in the community. New :industry also pays 'taxes and hale keep other people's taxes down. New industry will offer job opportunities to the third of P ' ~ the present labor ,-force in Denton ;who commute to 'john out: of Dentor County. New industry can be complementary to the universities rand a proper mixture of new industry will result in a general strengthening of the community as a whole. { Increased number of payrolls will mean that all segments of the Denton economy will benefit.' New industry'will'convert land now lying idle to its highest and bolt usago, thereby'incronsing proporty values. Strenryglel rand Wo,aluraNses of Denton Area l; Y,obnted in D,nllas-fort Worill MoLroplex-one 6f the fastent L.. t rowing aroi'js in the U.S.A. 1 1 Ak,SFl ~i~AlA 5 , 2, Near the Dallas-Tort OOr.th Rog.ional AiroprL--largest air- port in the world with passenger and air freight faciliti,os) on major interstate hiJ< htoaY s~--,135 and }ienr I20,1 and good rail facilitiosi municipal airport. 3. Two major state universities in city with its attendant, educational, cultural, and social opportunities, Low cost student labor is readily available. 4. Low unemployment rate (one-half of national rate). 5. No labor-troubled companies in area. Union activity not strong i1i state. Open shop state. 6. Nei suite income taxi other taxes reasonable. 70 'Electric power, water, and gas are available at low rates. 8. A professionally managod city) soundly financed. ~ 9. Location is central to continental U,S. I 10. Plenty of good worhors who'expect to do a fair clay's work: in 1 oxchvi)ge far a fair day's wage. 11. Good schools, churches, shops, medical facilities, and ample housing at reasonable costs. ` 7,2, bold climate,, unusual recreational opportunitios. 13. Advantages of.living and raising family in small city with advantages of large city nearby, 14, Cost of living is below national avorngo. 15. Land pricos, factory building costs, and local tuxes ai.le ' moderately low. Plo;lty of unoccupied,land. '16, Orgnnizod industrial district, j 17. Home of Americcun brauty-- two Miss Americas. Phyllis Georc)© t nod Shirl,oy Cothran. ,,..,Ark 90Ym,Y4(p PAW. , wxa-hsa 6 18. Fin.anc.ial, vehicle for new firms id provided by Denton Industries, Inc. Excellent newspapers. 20. Near sporty complex of Texas Stadium, Dallas CowboYs, Texas Bangers, and Cotton Bowl, w Weaknesses ` 1. No new industry (over 10 employees) )zas come to Denton dur- I in the g past two ,years. Denton has had no active, aggressive program to attract now industry during the past three or so years. t i 2. Cities with privately-owned utilities ttnd-to be more aggres- sive by providing a higher ~ ~ percentage of their revenue for advertising and i promotion, e.g., Texas Power and Light. I( 3. officials of Denton Tndustries, xno„ and Don ton Chamber of Com.~nerre sto.tad (in the '2964 report) thot' lnadequat e €lnan- j cial support of their efforts has'been given by the city i governments ~ Denton tends to be a "bedroom" community--•one-third of wor};- ing citizens commute to Jobs outside of Canton community. r ' Seven out of tltc top ton items needs to be done to improve C~ Menton (in Chamber of Commerce surveys of its sncmbcrs) ~ i ' require Denton City Council action and approval now, Those axes I * (1) 1 OOn01Lji0 Cevulopm(Ant ) t *'(2) SUoots li 1 2 !il!1£ISf~.. 7 * (3) Utili.tios *(4) City 11al * (5) BeaUtifiCation , *(6) Parks and Recreation *(7) Airport ~q (8) groper Growth l (5) xnvolvement I F (10) Community Pride i. r+1 1 *Rbquiro Denton City Council aotion. 5. Ninny citizens need to be sold on the need foz• new industry. Some Denton citizens are not entirely cold on Denton astz place to live and work but are here boanuse of a particular job opportunity, 1 .4 lFSittJY , 1 1 a Recommended Strntegy for_nttrnct:i.nq InduStr.y. Donlon has a golden opportunity' to attract now industry 1 because of its unique strongthue resources, and features it has to offer. Denton is ini_tiatinq and pursuing a well-planned, coordinated recruiting and promotional program based upon a a professional manner to sound, valid stratr.gy carried out in' actively And aggressively recruit new industries to the Denton area, This program is the primary responsibility of the Denton Research and Economic Developmont Board (hereafter referred to j' as DR&LDt3), which was cioated and accountable to the Denton City Council in April 1975 at the urging of the Denton Chamber o£ Commerce. The Dn&MB shall act no the policy making, marketing, ~ E advertising, and promotional body for the program; The ChAmber of Commerce-shall act; as thn on•-sales site croup that works with } prospective clients on an indi:vidunl btiAs. The Greater Denton xndustries0 Inc, will provide f•i.nanci,nU and financial advice. s The Denton City Council will not. cis the final approving nuthority~ The dosignations of responsibility Fshould not be construed l so ab to restrict the initiati.vv and promotional iunctionc of any ' citizen or orgnnizition, ' f i All citizens and organizational of Denton are Oncc~uragocl f ' to t`.alto tiny recruiting and promotional action to recruit new i f industry. I V. K V 9 1 Tile positive atbi.tudo, initicitiva, and goodwill of all r individual citifans toward. Dontton and new industry is of utmost r+► } importance to file surcea,s of this program. Vary close coordination of all aativitIas- of the DR&Vr)13 1 , with the Denton Chamber of commerce is required since t}ie Denton Chamber has a groat deal of the profossion&l aaportihc anti con- tinuity for, roeruti:ng new industr,ias, Attracting new bus~ncssos .8 also one Of the prime functions and roasons for the oxiHtenco of the Denton Chamber of Commerco, This strategy should be based upon the characteristics of Denton as well as the considor.able aforementioned opportunities j i and 'strengths that tho Denton aron has to offor now industry, r keeping in mind at tho same time, the noeds and desires of the 3 potential now industry. This program must be pursued on' a cont.i.nuous, orderly, IM and long tnrm basis. it in of . prime imiiortanca to notes that by not having a continuous, planned program, Denton runs the rt.sk of losing out and, additionally, 1 J , may sui',tor the establishment } OR some highly undesirable induFstrios, The tact that an indus- trial devolopmont prograri requires 1 )ears of lead time and money, , f W and involves years of hiddon lag ti.mo. is another reason for a' i ion raingo ; g prov • ' ram, • This recruiting and prolnotional program is dosignod to attract industrios which a•o l ganeral7,y related to tho proaant oconomio and oultvsral ahnractoristicv of, tho Donton community i El 11 an sorvi.co gird rose rsaA~~h i;y}.GS of argni;sutians and i npocialitod manufaaturarn which primarily employ collogn fnFFr,. SiEtr'tYyi (=f9p17{ ~ts.Ci to Oducated employees and white collar wor}cars and collcuo studonto'. 8cionco-orionted•bnsod industries such as aerospace Alin elec- tronics, other concerns ongaVd in research and dovelapnient, service oriented concerns such as insuranca, finance, recrea- tional and leisure, tourist, hetilth care, transportation, r marketing, merchandising and salon, are the hinds of industry compatible with and complementary to the Ucnton onvironment and 1 ~ 1 1 Would render general. strengthening to the community as a whole I and to the universities. To insure its colitinuity and perpotuality, plans should include clear pravisiann for the organization and operation of i tho promotional program and the people involved. Por example, permanent provisions should be made for replarome,nts to the ltesea,rch and Economic Development noard'by the Denton City Council-. The operation of the DIMEnD should be broadly based, } inaludinq all memborn) thq):efore, all decisions should involve all membors of the board, { To holp insuro continuity and coordinated eMrt, this proclram'will be carriod out in phaseg on throe levels: (1) local, (2) rac3.ional and stata, and (3) national and international. i Phase x of the program, has these fundamental objoctives: Is To forlnkllatsd an ovor,all; plan of st:r.atugy for this program i a (this paper ib a estop i.n that ()i,rection) alld organize accordingly) ILA . ; , . 1. . , • ' SG45~_ , 2. To develop a sp"Ific promotional program with overall theme ' and approach e .ong with',touls anrI materials necessary to I i start and suf:'tain the progrumt 3. To mobilize bont.on's governmontal, business, i~~dustr.ial, Oducational, and cultural xosourcos mid Encil„itias au well as the citizenry in support of the entire program, q. To mmho plans for promotional programs In the state and regional areas; to begin a modest, pilot sales effort in the,ballas•-Port Worth areas i ~ 5• 716 make plans fora promotional program on a national and ~ i international basict 6. To evaluate Progress of programs at the end of Phase 11 and { To explore actions whiah Other Menton agencies such as the city government could And 'should tiako to help attract now ' industry and to make such re ~ cammondmiacns to them. hh„ aso IT 1', ..To continue the program at the local levall Lo., mobiliza- tipn of all benton's rosourchs and kncilitios as well as the ait,izenry in support of entire pi•ogrf,mf 2• To axecuto program at the red ionnl and state level on a Cull sell ln baais j E 3, To axcouto 1 , . prog,tam at the national and inteiniattonal iovalt ; To Attract the entnUliallrnt>>i~ of ton now 111dunt rios (0m1310y- } mans: over 25) in vonton arecit and l t «+ii 12 To eva).ua(,o the progr.ens of program nn a Yearly basis, At the local levol, this ~ program m118L have the full i~ttpproval and support of the t)onlon Cit Co 'l'aAQexs as well as the Chamber Of Y until and local ' of Commerou, jho ''i• programs should also have the full support of all citizens and organization; of r~ Denton. The maximum possible i.nternst and participation from I Denton citizens should be encouraged., Asa 1 prerF.guisito, J oitixens of Denton must be convinced of the advantages of livin and working and raising a f'ami„ly in Denton. 3 ( Every j S pos5iblo effort should be made by t}ie ponbon City 1 Council and its oi"izen5 t•.o aontinunu,sly Ut)9rndo and improve, rho quality of lire in Denton, to Offer a mature G'n va.ronlnnnt for ' 1 Individual and organizational growt=h And de ve] opmont.. Corport;tions wishing to move are ba oigod from allover the, country by many nearly 69uAlly gaod choice cities. And those saMO Companies ofJ_,, j 4~ n may rand up chooCifwI Ono location t aver another bacaulgo of u relatively minor factor' such as rain estate tax ek4 a 1h • 1 t;l.on for sevoa.•a], yours, It ~ is rat u annandod the Denton City council, consa.dor, tile adoption of L~uch an exomp- tiOn and such monauroo t=hat: litiglit helt> atlraci: new. industry, Thebdnton lZesvarch ctnd Dconamic D0v010phidnt;,l3oard should ~ survey and soliciL novoral.possibly nouroos'fox i>r s oi'ni;sional assistance to thin program. T110.9o .inolude but nro not r.. a ) ...c..t), iotc'Nd to `ono or more Public rolations fi ms {o,q. 1,,1arJ1%gO •L•hy 6 Minu tnoAl, tst:nto, anti »at•i()nul renll,y assac, lltionl1, Texas xndtistrl.al Fk3d Ws 13 " nQV0lopnjont Cammisryion , stato and national congransional cos, fx U. S. Department of Conuner.ce, and th0 State W`fivorsities, The funds availnblo to the bR&rb13 for this program is f* approximately $30,000 for the first year commoncitng April 1975. P~! The 8ourc0 of fundn for this program is the boriton public Utilities Board. In the future, the amount spent should%be aompotitive with that spent in onion which are Donton's It pomputitors~ 1 The present mombors of the DR&HDJJ are: Rev. Dr. L. to f Armstrong, Ur. Rowe Meador, ~ , Dr., Roy busby, Mr. GOnrge Schneider, ` Mrs. ~ Diary Claude Gay, Mr. Robert w. Jonas, Dr. R. John Nelson, Mr, Ralph Vleahcr, and br. Richard Brunson. ~ 7~ro octc~d Time D'xa phaso Y: May. 1975 -April 1976 ; I Phase Ili May 1976 April' 1979 ~ (or indefinite) ~ f r r s 3 { ? , LJ 1 'k 3 1 TOt Board of Directors Denton Chamber of Commerce FRO14t Special Study Committee, Denton Chamber of Commerce r August 10, 1964 The Special Study Committee of the Denton Chamber of Commerce was organized in December, 1963, at the request of the then Prosident,`W,C, Orr, Jr. The committee was asked to study Denton's growth potential and patterns, with a view`yoward maximizing the city's overall economic dovelopment consistent with the best interest of Denton's cultural, oducational, religious and social life, The committee was further advised to develop recommonda- j 1 I tions that would lead*to an action program involving the key elements which compose the entire city of Denton, It may appear strange that this study should be undortakon _ . , ►in-the face of so much prosperity and well-being, Denton':, unique location at the top of the Dallas-Ft, 11orth Golsen Trianglo, its oconomic and population growth, its fine educational facilities, its unusual topography and recrea- tional areas, and its excellent city and county governments and responsible and mature citizenry, all combine to make ! f Denton one of the most.prosporous and envied city i-n Toxas Why then this concern about Denton's futuro? Why not lot things go along just as they have in the paste The answer is that unless Denton deals with its economic and industrial growth in a coordinated, plannud and pro- grammod way, it will invite unnecessary and dangerous risks that could seriously damage the future of this city, priofly, some of the reasons include the 4ollowings r Citios, aided by'stato governments, utility and transptrr tation systems, are now competing for industrial growth as retailers compete for the customor dollar, Those_cit'fes that simply stand and wait will bo eventually passed by. The competition among citios, in and out of the Dallo", Ft, Worth metropolitan areas, for now industry will poso an ever-incroasing challenge to Denton as time goes on, i i I e i ' i9RA •p` (rI I-.Ri4 Board of Directors Denton Chamber of Commerce August lo, '1964 Pago Two Cities "passed over" by more desirable industries may yield to the temptation to accept those with undesirable characteristics, Noxious fumes and unskilled labor forces in groat numbors are not consistent with or complementary to either Ocnton's traditional pattern of living or its university resources, Additionally, as Denton's population increases, the bur- dens on our city government to finance now streets and utilities, to provide increased fire and police protection will raquiro additional revenues, Denton has had a lo)o and enviable history of low taxation, which it can protect only by continued broadening of its tax base, I The "automatic" attraction of industry to our city, It Is j the unanimous opinion of this committee, will become less i and loss possible as time goes on'. This study concludes that Denton's future can be insured only by thve implomon. ` tation of a_planned, orderly and long rangy program for the oconomie and industrial grovith of this city that takov full advantage of, whilo enhancings the excellent cultural, j social, religious and educational resources of Donton, I Specifically, this committee recommends. 1 1, The initiation of a minimum three yaar promo- tional program for industrial and economic ox- i pansion financoa by a percontago of gross sa.los f of the Denton Municipal Public Utility, i M 2, The program should'bo administered by an'auto- f nomous board appointod'byy the City Council, but should not include the ompioyment of city personnel-only consultants and specialists as neodod, 3. The pprogram should be d continuing ono and should gat started immediatoly, We urgo that the recommendations of this roport be adopted b tho rospactive bodies, public and privnto, involved and that"it recoivo tho overwhelming support of tha Denton Chamber of Commorco Hoard of Directors as Tall as the of- ffeials_of the City of Denton, WO bellow that the ndop- tion of this report will load to a now ora of prosperity and growth or this city, the dimonsions of which can be hardly forofcast, i ; The past sovrn months havo boon full and active onus for € the members of this cainmlttao. Ono of the major cornllory benefits of the association has boon that many of Dcnton's I ; R 7 'ter Board or Diructors Denton Chamber of Commerce August lo, 1964 Page Three 1 loading businessmen, including many business competitors, have continued to sit across from each other at a single table, put their normal competitiveness aside in order to work for the common good of their city. We believe that the example set within this committee by competing -businessmen for Joint study and joint action is a substan- tial accomplishment which augurs well for thO future of our city, Respectfully,submitted, I Chairman V John Thomas -Floyd-Thomas Copcrete, Inc, i W, C, Orr, Jr. Dorcell Young President President First Stato Bank of Denton First National Sank of Donto~) F 1 William E. Dronnor Byron R. Smith President President a Denton County National Band University State Bank Roy Appleton, Jr, General Manager Bon Ivey Denton Record-Chronicle Ben Ivey 01.1 Company l L. A, Nalsan Attorney Homer Bly Vice President ; First State Bank of Denton l Raymond Pitts $Ilas B, Ragsdnla, Jr, Managor General Manager FodoraI Land Bank Association Denton chambor of Commorce E { Z 1 I fi'txw» f (1) ~ Goa, is and ab ectiv_es The definition of the goals and objectives of the study was appropriately the first major order of business be- fore the committee, While many suggestions were offered, they all carried a common theme, This was that the com- mittoo's work should consist of investigating Denton's economic posture past, present, and future, Further, if Denton's'future with respect to industrial and economic development required activities other than those now being carried on that specific recommendations should be made. It was also agreed that ne economic or industrial devot'opp~ Mont program would be recommondad that did not enhance 'the cultural, educational, social and religious institutions which now prevail in the city. And, finally, that should ' a development program become nocossar~, the full private i and public resources of the community should be employed to insure successful execution of that program. The committee's Activities I The committee attempted to begin at the beginning by making no subjoctive assumptions, but Ostoad proceeded to uncover- I ing all the facts necessary to mako intelligent judgments, ` Numerous meetings of the entire committee wore head, -Pri- vato as well as joint interviews took place with members of the City Council, the Utilities Bonrd, and other community i. leaders, Visits 'to other cities of like circumstances wore ' made by various members of the study group to elici 'speoidl exporionces, Spocial surveys were initiated and a large file of information on a wide variety of pertinent subjects war? f amasrad, Inquiries were also made to the directors of the American Power PIssociation, whose membership included muni- cipalities and spocial O stricts that have publicly owned ut11ity systems, Specialists in the field of industrial davolo mont were interviewed and queried, Those included high~y specialized Consultant, advertising agencies with special experience in the field, as well as chambers of commerce carrying on major I advertising and economic development programs in this area, Tripps wore made by ropprosentotiPes of the committeo to Wichita Falls and Minorol Wolts - two aroo cities with unique oxpori. j ! once in this field, And, precrdin the formal oroA niration of i the committee, ninny members of this committeo formed a part of the Uonton delegation on the Dallas Chamber of Commerce tours of tho West and East Coast, Following those trips, a j follow-up visit was made to flow York, Roston, fiortford and Baltimore by Was 0, ftag5dnle, Jr. and liomor D, Diy, i I 'I g rxw!s:e I (2) The trips were in search of more units of the aero,spacs and electronics industries for the Dallas Metropolitan' Area, On the trips to California in April, 1863, and to New 'York and Boston in June of that year, the area story was told personally and directly to more than 225 executives of aerospace and electronics companies in these areas, The two trips cost the Denton groups an estimated total of $130000 in travel expenses, which ware individually paid, In each tour, tho Denton contingent was the largest, except for the City of Dallas itself, ponton had a deiogation of 13 community leaders on the California trip and 21 on the trip to the Northeast, Other metropolitan area cities re- p Richardson, resented were Garland, and Prairie, McKinney, Plano, Mesquite, E Thus, the committee proceeded about its `work methodically and exhaustively, There is no doubt in the mind of a single committee member that the pertinont facts have been gathered on which to support intelligent and thoughtful recommendations. A summary of this research is included on the followin0 pages, j This is followed by the conclusions and recommendations of the study group, ror those interestod in pursuing the various f matters raised on the following pages more exhaustively a i special bibliography has been especially prepared and forms - t go last part of this report. r J{tE f I 1 r 7 VIN x ME 4M k,14w;, I (3) I r" A PROFILE OF DENTON I Denton and Its Neighbors Denton, along with Collin, Ellis and Dallas counties, is officially a part of the Dallas Standard Metropolitan Statistical Area, But Denton is also much a part of the port Worth Metropolitan area, composed of Tarrant and John- son counties. Thus, with Interstate Highway 3&E from Dallas and 35@ soon I ► to connect from Fort Worth, Denton sits at the apex of a 4 megalopolis - one of the fastest growing industrial, economic, and population complexes in the nation, Denton's growth may be explained by several major factors; its obviously prime and strategic position at the tap of this rich market area with unexcelled road and railroad access to and from the key centers, local resources which include two first-rate univorsi'ties E , !I and a splendid recreational and lake area, a sound,diversified economy which is based on agriculture, livestock and light industry, an efficlont, honest city government that gets a dollar's worth of value for every dollar spent, a mature and rosponsiblo business leadership and citixonry that are alert to their community as wall as their individual i responsibilities. The Denton Econv E Denton - the "City of Plannod'Progress" - has a present estimated population of 32,081, By 1970, this figuro is projected to be 43,0000 Effectivo buying power per house- i hold in Denton, TexAs, is $7►160 per year, well over the ' Texas average of $6,136, i Donton's four banks and two saving and loan associations have combined deposits, and share accounts, as of'mid-1964, ' of more than $60,000,000 and unlimited resources through correspondent banks, By ovdry indicator- population, building permits, postal rocoi~ts, bank doposits, industrial jobs - Donton reflects a heathy economic growth, ~(gpn;l (4) ;i C_ It.y Government t The city has wisely provided for this growth with the five- ear $6,5$001$960400 ca itai improvement bond program approved CIO 17~ whicincludes streets and drainage, $1,450,000; civic center, $700,000; airport, $50,000; parks s and library, $1oo,000; and electric $4,000,000, 0onton's ovorail growth is guided by a 25 year Maetar P.1 an of Municipal Improvements, Public improvement bonds issued during the past five years include, schools, $1,75,000; 6treets, $1,565,000; water and sewer2 $2,700,000; new county office's, $600,000; electric, 02010100; and fire stations $35,000 The efficiently operated publicly owned utilities system provides oloctricity, water and sewago at low rates 'and transforring part of its earnings to the,.city's general fund has assisted in keeping the city tax rate among the I lowest in the state, The tax rate is only $1,50 per $100,00 valuation based on 407o of assessed valuation, There is amo'ro-than-adoquate wator supply for municipal and industrial use The city is allotted 21,000 acre foot of storage space in the nearby Garza-Litt1Q Clm reservoir and alto has artesian wells that can pti 6,000,000 'gallons I per day, Long range planning has provided for an ample j supply of water to the year 2010, byy the City of Dallas utilizing the nubreyiitesoAreem rvoirent with Key dity of the lake region that supplies water for tiro. heavily populated Dallas metropolitan aroa, Denton is close to Grapevine Lake as wall as Garza-Little Sim reservoir, , Both serve is recreational areas, Lovon resorvoir, Lake i Bridgeport ;nd giant Lake Texoma with its unlimited facili- ties are less (than 40 miles away, j It has a strong,.non-partisan city government which was Changed to the council-ma+iagor form of government in April, 1969, The city enjoys a Moody's and Standard &Poor's "A" 1 I rating on its bonds - evidence of the confidence invostmont banking place in the city administration, Donton's city ' p gross is aided and guided byy a ropresontative citizen's roue, known as the Municipal ftosoarch Council whosu purpose j is; to promoce efficient city governinent, T110 City of nonton f engagos nationally known consultants to Advise on spacial problems, both city and county enjoy budget surpluses, rein}:w.. WXCSYT~i Public Schools The public school system is oxeollent, Sixty-threo Per cent of, the toaching force have masters degrees, Accele- rated courses are offered in such subJects as mathematics i and physics. The school system has been chosen as o pilot school for a protect in 11 southern states for superior and talented students. More than 89 per cent of Denton high school graduates go on to college. Civic Enterprise An example of Denton's civic enterprise and energetic s leadership is the $100,000 land-purchase gift underwritten by its citizens within 48 hours for the Denton State School, J its 100 per cent United Fund campaigns, its aggressive , Chamber of Commerce. } a o s r :L r e= ~i , r 7i dd''ii441h1d, "YOM (6) Denton, A Major University Center Denton has pricless resources in North Texas State University ab and Texas Women's University. i Denton is the canter of state-supported higher education in the Dallas-F't. Worth metropolitan area, offering an impor- tant adjunctive force to any industry engaged in advanced projects or technology, The capability and potential of these two institutions for service to industry are vital M~ factors) NTSU and TWU have the capabilities of providing re-training and graduate opportunities and both institutions have substantial research staffs capable of taking on additional E responsibilities. More than 300 residents of Denton hold the doctoral degree, ' The advantages to industry are immeasurable in this assem- blago of brainpowerl In addition, hocauso it is a major university cantor, Denton provides a rich background for cultural enrichment and social diversion, Denton's 15,000 students, anticipated this year, and 600 faculty members engaged fn toaching and research makb it one of the major university conturs in the Southwest, Both NTSU and TWU,havc recently expanded programs leading 1 to doctoral degrees. _J Both are major Southwestern centers of scientific research, ! Each has built up extensive areas of scientific research ! activity, most of it supported by private foundations, federal grants and industrial corporations, funds made available by corporations, government agoncies and from gifts of individuals have totaled in the millions f ! of dollars to make possible programs in research in the chemical, physical and biological sciences as well as mathe- matics j Fundamental scientific'rosearch is highly important to Indus. try) which is applying discoveries to now products and now . I aroas in which many old industries can function more officiontly with, now or better tools, Many industries today ar,o based on el, products that did not oven 00xist several years ago, Every ' forward-thinking industry is putting money into'rosearch to develop new prodUC is and better ways of producing the old. 1 Rea§XJs [e (7) Bath NTSU and T14U have extensive building programs under way, NTSU will virtually double the valuo of its physical plant in the next ton yoars under a $24 million construction'pro- gram. TWU has nearly $4 million additional in now construction on the drawing boards, p~ NTSU and TWU are two of the five corporate members of the Interuniversity-Council of the Dallas and rt, Worth Metro- ppoliton'areas, along with Southern hetliodist Universityy, texas Christian University and Southwestern Mcdical\School of the University of Texas, The council was formed expressly to intensify the level of graduate work and research In the Dallas-Denton-Ft, Worth triangle, Dr, John A, Guinn,'presi- dent of TWU is 'serving as the council I's first president. Both universities are also part of the'prostigious Graduate Research Center of the Southwest, As a maJor university center, Denton has a prime inducement to industry - particularly science-orientod industry - in the great capabilities possessed by NTSU and TWU, Industrial Devoloiiont During the past five years, according to a survey by the Denton Chamber of Commerco, 446 new industrial Jobs havo been created in 13 selected industries, now and old, an averaio of 89 now sobs a year, This growth includes Jobs resulting from 'the exppansion of established industries as wall as those made Z possible by now ones, The survey does not include institu- tional and governmental jobs such as those resulting from the establishment of;tho Civil Defense Control Center and the Dontan State School, (Seven hundred jobs, however, have been } created in the Denton State School atone,) There are two primary tasks necessary to bring business and industry to Denton, the first is to tell the Denton story as effectively and as widely as possible so that as many new industries of the desired kind can know about this city when making their plant removal plans, The second is to provide a financial vehicle to assist in the various financial arrange moats that many of these industries require as a condition to I relocating, and to assist existing industries to expand, i In the first instance, Denton has no planned program to tell its story, The initiative for settling in Denton has almost always come from the industrial firm which became attractod S to Donton through incidontal or coincidental means, The ac. complishmont of the last five years is all the more romarkablo f when this fact is realizod, I I F i 3 . SlN.'spy F+«ri I (8) 1 Denton business leadership has boon a^tive, hovrever, when industries expressed interest in locating here, Under theso circumstances, there has been excellent cooperation among `A theIndustrial Development Division of the Chamber of Commorcu, Denton Industries, inc, and the City of Denton. Assistance for this program has boon obtained from the Indua- trial Development Division of the Cha'moor which expnnded $37,500 during the past five years, not including overhead and pro-rata share of legal and accounting fees, of cetera, + In addition, Denton business firms and individuals have con. :s tributed generously to }kelp implement the work of the Industrial j Development Division and t e Chamber itself, During the last Denton Chamber of Commorce fiscal year, a { total of over $3900 was spent directly In the industrial + development division sphere, Approximately $5700 Is estimated + to have been spent on staff function related to industrial development, and an estimated $700 In telephone calls, Five hundred copies of on impressive industrial brochure ware. i prepared at a cost of $625, Fout other pieces of literature were prepared by the Chamber also, at _a total cost of $6142, These included 20,000 maps, 15,000 tourist folders, 10,000 "Goldbn• Triangle" folders and 10,000 "Research in Denton" i folders, Business firms spent $3900 in 1963 to produce literature of I their own pointing out Denton's advantages, And,$1800 was raised from businessman to completely furnish the Chamber of Tho Industrial Development Division of-'.the Chamber has astab- lished a specialist system to provide quick, factual informati-)n ` on all aspects of the Denton economy and community advantages. The group is composed of experts in labor matters, sitos an.! 1 buildings, finance, Human aspects of living In Denton, trop;., poration, utilities and special research, State transport~i„on and utility Industrial exports have praised the Denton systar,1 as one of the most effective they have soon, In the second instance, the financial vohicle for now firms fiat, E!E i been provided by Denton Industries, Inc, r Denton Industries, Inc,, exists to provide assistance to Irdv,- 1 tries interested in Donton. This non-profit corporation, capitalized at $30,026, was oroanlzed in Juno, 1947, by some It 120 stockholders, Denton Industries, 'Inc„ has been instru-.s+rjial>{ 1 in aiding acvoral industrial firms in building and land ac- quisitions through luasa-pur%jhoso arrangements totaling over $350,000, 1r- Denton Industries, Inc„ planned and laid out the Expressway Industrial Parfc, one of the first planned industrial districts in Borth Texas, The first industrial project of Denton Industrios, Inc„ was i the MEM Combination Saw Machinery Company. SInco ,then ,°it has , helped in the ostoblishmont in Denton of h1 & a Manufacturing Company, Foremost Mobile Rime Manufacturing Comppany and EMC Plastics Company, a division of Amerace, formehly known as n Electric Manufacturing o g CmPaY. If ~ , I l 3 1 r i c j E E J i f f r i {Y14n1.G31 The Choice for_Donton Wbat New Industry Offers: Many communities turn to industry, the search for manufar,turiog payrolls, because of compelling oconomic necessity. In mtriv areas) there are decreasing job opportunities, doclining 1n41 cote, shrinking agriculture. When the local economy is siCl;, E., the only known medicine is a dose of on. additional source ter wealth,,.manufacturing, By the time they have come to`thi ` realization*, it is often too late, Industries are riot int:~r- f ested in locating in ailing cities, Also, an industrial development program requires years of lead time, patience, r!.nd money, I 1 Fortunately, Denton's economy is sound, It is prosperous lnJ growing, Buts will it continue to grow, continue to secure its share of industry in the face of toughening competition from other cities? Yet, there are many excellent reasons why Denton should wp ni. to obtain new industry and should have a planned program eo i attract the right kind of industry, i 14 'Industrial usage increases property valUOS. Industry converts land now tying idle to a usage that will bring i,i increased aareUnts of taxes, It is only good economic: ti:t al.1 land in Denton should be converted to its highost'and hisL usago4 2, Industry helps broaden the tax base due to the prosonk largo areas of state and federal tax-exempt lands in Donto(i 31 Industry is historically a largo consumer of utility servicos power, water, and towage - thereby bri,nyy,ing in_mr1'u revenue for the publicly owned utilities system which in t{erIi f helps to keep the Denton taxpayers' bill irw, 4, Now workers settling in Denton as a rosUlt of now lndusE,rv Ora users of the utilities systomi ' 5. The people who work in industrial plants are a population Qrowth factor for Donton. 6, industrial payrolls bolster the gonorai economy, a 74 Approximately 6,, 000 rosidonts of nonton County (or 1/3 of the labor'forco)) now commute to Jobs out of,nonton Coin L;,, Undoubtedly, many of thoiii would profov to vtork clooer to hc"Td and industry would provide jobs irr Denton for many of tilers. 1 ,i g 145,i4G9 LrF.T ggjy MAW] 0 1? All segments of the Denton economy prosper as a result of now industry, i 8. Industry is necessary for u well balanced econoiny, I~ i i 1 i : C II ~ ` I ! 1 r i i ti' h j a I I .9'e4fW'¢'.El I~eyTtA!6~} Economic Benefits of Now _industry The economic benefits to a community with 100 new plant workpt averages; 450 more residents,,, 112 new housoholds..,174-totp.1 istered passongur additional workers emptoyod....107 more re 360,000 more in cars,,,four more retail establishmonts,,, annual retail salos,,.$270,000 more in bank doposits,,.$690jCV10 additional porsonal income in the community. A very conservative estimate of annual city revenue, utilitier and taxes, from the above example equals $45,358,62. This total does not include any taxes or utilities an the plant facilities, However, an industry recently located in Denton, ' employing about 60 people, in 1963 paid to the city in oxcoss t of $20,6 0,00 for taxes and utilities for their plant facilitlhtis! ; Tndustr.v a d Unr)_ iv Denton can maintain the excellent rosidAntial community it is today and still optimize its industrial and economic potonti<.'i, This is made possible pparticularly bocauso of the presence cir our two universities which with a properly planned,peograri i could hole attract industry compatible with, and 'complomen•`"tr;1 I On the othAr hAfnd,. too Uonton's status as a un vorsity center. industry will pruvido enormous assistance to the universitir..!;• efforts to recruit and hold outstanding faculty mombor's who 1 often require the opportunity for industrial consultative positions as a pro-roquisito to accopting a university ap- pointmont, i I ( There is a good deal of cross-feodincd and nourishment in tho proper mixture of university and industrial facilities that can only result in the goneral and overall strengthening of the community, A balanced:city should be the obioctive and the presidents ofyy~oth Plorth Toxas State Univers ty and 'Foss J , andoapprovaleofithohpbjectihvesxofothedstudyrcommittooord with E I ~ sc x r r I >li u RLil6 btifV?ddi moo Y ItW4W What Kind of industr DALLAS Magazine, the puhlicatlon of she Dallas Chombor of Commerce, in Its I July - 1963 issue, haJ this to says " "Community loadors share a growing conviction that the science lndustrios offer the Dallas molropolllan aroa its groatost growth potential, . they confidontly oxpoot the ranks of Dalics scionco industries to Crow, both as a result of Indi- vldual enterprise on tho local lovol and through the expansion Into this area of compcnlos based in other parts of the country„ Dallas buainoss leadars have an active, personal Inrortrst in the INrcgrass of North To= Stato University and Trxas Woman's 'Univorsity...Tongiblo ovidonca of Dollar' growing awareness' of Its destiny as a contor for this typo of Industrial ontorprlsa Is offorod In tho Com- munity's concern with Ilia quality and coocclilos of its oducational facilities." Tho mogazino Coos on to llsf "ton reasons why scionco-orlontod comrcnios are f looking at the Dallas metropolitan area with on eye to stow oxpanslon," Tho ton roason5, , .1) contral,location, ..2) existing Indusfry...3) high oduoallanal I goals ...4) roasonabia t(Jxes, , , 5) good I476or rolotlons, , .G) attrrotlvo cnvironmont f I „.7) lower cost of living, , .0) dynamic loac!arship ,.9) reasonable plarrt ca3ts 10) mastor plan.,,couid wall be an lnvantory of the advantagos, among otisors, that Denton offers to this typo of industry, Solonco-orfonted Industries, aeroepaco and olocfronlos firms, concerns ong(lneil In rosoarch and devolopmont; Those would soom to be the typo of industry that , would be most noarlyhomogoneous with Donton'a established ooonomic and viola! charactorictics, This typo of Industry It expanding most rapidly In the. nation today, It is also' 1 the typo for which thorn Is most aompatlticn. In point of fact, most spoolallcod industries Today are oncuoned'In some tort of Resoareh and Dovolopmont program as a mutter of coonomlo survival. DALLAS 'pn. Ihtarout further that "Tommorow's job opportunities dopond on whal• R&D produces, a "Tho ps-oduots and tho corvlcos--and the now weahli -of tomorrow will bo the • rosults of hard and patient work todoy. f' "Moro ofton than is generally roalixod, the professor's laboratory in tho soionco } hal l has ollhor provided 'he br„slo know1o0oo upon whieh' industry'a offorl Is bui It or has produced Iho trained minds which aro dir cling Iho industry's of~'ort) or tho profossor hlmsolf Is a part (!,no cens:~llanr fa tnduOry. "Tho infiuunno Is also roficctadIn a stoadily-mountinct domaInd for brainuowor to man tho 1140 proloots in Dallas." Sclonco-orlantod inelustrlas aro looking at tho Dnifas Motropo'lian area. Donfon 11=16 make sure they look hrro, rtfFiklF 'i 4s^l~1' Problems of Attracting Industy Compotillon for Indus The competition throughout the nation to attract new industries Is oxtrornolyheavy. There is competition not only between regions but between neighboring communities. f Estimates as to tho number of public and private organizations carrying on program to attract expanding and migrating corporation plants ranges as high as 16,000, Mora than 30 difforont typos of orgcnixatlons are operating In this'fioId. Those include states, cities and countNs, public utlliflos and rallrocds, non-profit industrial dovoloprnonf groups cnd other privolo firms and associations, and a variety of publicly financed agencies. f It is estimotad that thwo groups spend as high at $220 milliona year on industrial and other phasos of oconomic development, { The work to carried on by trained, professional personnel. l pORTUNE MAGAZINE in its Issun of April, 1964, statosr 'C "Nearly every local and stato government in the 0*.-n,oppears ~fo bo ccnWnacd } today that prosperity (in somo cccos, survlval) daponds on the rise of manufacturing wIthin its borders, Not only statos, but towns. and countlos, power companion f and railroads, find ihomsolvos In fiarco competition.,,t:ach holds out its rooclal promise, Its unIquo offer. Spoclfics bogln with comoon offers of alkoxponto paid Daodokor tours of a state's natural and mcnmado rorourcos and run all iho way to a community quarantco of a ton-year tax honeymoon, plus ossuroncos that the plant wi 11 be financed down to Its last bluoprintod dotal). It is true that corporations still concontrato on such economic necessities as labor supply, production oocts, mar!<ots, raw materials, and transporatlon-«and such non- economic intonglulo-factors as community offitudos,'aimato,oducationai opportunities z and tho preferences of tho boss's wifo.--before determining +vhoro to locato a rnyw plant . But once a region has boon soloctod for bade oconomle ronsons other factors coma Into ploy, Phis ma!cos neighboring comm(oltios and Oatos ovon more bitter competitors Ilion 1 rival regional areas," { Donton's,rtySghbom are playing the gomo earnestly and with gusto. ! The hualnocs of Wichita palls last your subsoribod $1,159,002 to the nonprofit Industrial Uovolopmont, Inc., of Wichita Palls, l Tho cOlzons of Tylor launched a similar program thirhnnyoara coo and have secured 2..6 now mon'Aaoturing concorns omploying 31350 pooplo. Longview raised a iufficlont amount oldht ycors ago to develop throo induatriul districts, and now havo manufanturing firms wlih 2,91 employees, Waco, Paris, Shormnn; Odessa and other Texas eitleshavo Simi Carly boon succocsful with oconontio dovolopmant programs, i UP1 TFN d1t.dliy r:5AX.l4Vy Howovor, ouch city must adapt Its program to Its own nbods and charaator, What works for ono of those cities might not nocossarily work ror Denton. In the words of a WlchttO Polls`brochuro, a city "must utilize the resources at hand s to create now man;Acturing fobs and onhanco the lndustrlal economy of our cr,ly," In spite of the extremely heavy competition, Denton Is 1h an excellent position to , 3i attract 1,ndustry. Denton has numorom bullf-in community advantaaos that mako it a most altractivo -1 olty to Industry, But an oggrosslvo, ovf goln ro ram to I g p g scrl I Denton and its advantages In today's oompotlhvo mar!<ot Is a must if Denton I s to ieaiixo its oconomIc potential. 1 i How UfIltHos Promnfe Communities I In most communities a substaniial part of the finanolol burden of advertising r.nd i pramoting fho com nun0y among industrial prospects around tho nation is asatimod r by the utility - whothor puhlioly or privately owned, to atoertoln what othor communities w11h pubilcly owned utliltysystems wore dolnq . In the field of Industrial dovolopmont, the directors of tho American Public Power Association worn contontod for odviro and ossistonco. Quostlons as!tod inaludodr i 1. What poroont of the oloctrlc system budget is allocated to lndustrlai dovolap;,+ant'? j 2, Who portion of tho budget is dovotod to national or roglonal advertlflq,'dircot i malliisg and personat con'act? 3. What has boots the most ofioctlvo par' of your program? 4. May we have aoplos of your lnduortaf dovolopmont budgot, advortising matorlal, diroct mal I pieces, brochuros and otSor rolotod Infarmatlon? 5. What Is tho relationship to the Chamber of Commorco Industrial program? Soma 00 porront of thoto contacted rospondod in o mos" holpful manner. As might be ontiripotod, !hero was no standard answor. Nor would It be wise to draw definite Conclusions. A looof policy based on tho tpocifia needs and olrcumstancos of Donlon would room to be in ordor. It Is of Interest to note, hownvor, that 13 out of 21 of thoso cor?rMKid lndlcated that tholr puallcly ovmod utllitius allot or mal(o spoelfic Flnanalal contrlbutians'to Industrial dovolopmontln toma form, or carry on torso typo of lndlistrlol dovolopmoni program, i i MA . th'N4`!1!3~ 16) Soven of tho 21 make major Invostmcnls through Chambor of Commorco monn6orships ' or staff assistance, Cnly one had no industrial dovolopmont program of any kind. Fxamplos of throe; rap IIas --two of iho clues close r, ;)onton should prove of Into rost as they rolate to Donton's situation. 1, GroonviiIa, a city with 30% lass population thohDoMont The city charter provides for croatlon of a board of dovolopmont with ton percent of the now profit of the munle- j lpal light and power plant going to it for its oxclusivo control, The mombors of this board work closloy wlih the Chamber of Commorco industrial division. For the f1tcal f year ending Soitcmbor, 1963, the fund racoivod $36,000, and for the preceding four i yours it rocolvod an avorogo of ap,eroximotoly $2x,000 par yoar, Projecting funds it will receive in the future, it is ostimatod that $200,000 will be paid into this fund in nlnoioon eighty. Ton thousand dollard per annum Is Invested In the Greonvillo Chamber ! + of Commorco. I 1 ; '2. 7ho City If Bryan makes an annual contribution to Bryon Industrial Foundation, Inc., in a;1 amount oqual to 2~ each $ 100 valuation of toxablo proporty for the current year. l Bryan industrial Foundation 1s a ciparate ogoncy oporotiang undor stato charter as a f non-profit organization, Funds are usod for purchaso and Improvomont of land as wall as promotion. Tho Manager of a public utility district hos this comment; "Wo bololvo that in order to promote a succossful program for industrial dovolopmont f a council such as ours (Cnoland County industrial Development Council) should be orgonlzod with the cooperation of not only the municipal oloctric utl litos and fho Chcmber of Commorco, but olso`with the businofsmon of your community, bearing In mind that a promotion program sueh as this is a h(ghly.spoalolizod lab and that you can hardly expect your Chnmbor of-Commorco to assumo ihis rosponslbi Illy i In viow of oil the othor ae tlAfos they must be Involved In," Latest available figures from an article in PUBLIC POWER, February, 1964, "Moro i ---J Power at Lower Cost" Indicated snot the publioly owned utilitios are spending slightly more than ono percent on the avcrogo for promotion and advertising, Acoording to tho furvoy In PUBLIC POWER, publicly owned u'eilitios In 1961 spond $1.09 on promotion 1 and advortising par $100 rovonwi, Comparotlvoly, the: privately owned ultlltlos spent on avorcgn of $1.64 par $100 rovanuo to 1961. Donlon Munioloal Utilltios l Denton's mimIcipaI utlIWas opornilon Is publicly owned by all Iho poop to of Denton. + The citizens of Donton aro orpocloily forlunoto in tho advontagos they hcvo in tha munioipal ? utilities systom. Efficiently operotod, and soundly administorod, the municipal ulllity li has'roturnod hundreds of ihousnnda of dol lr rs each your to tho gonoral fund of the city and has the>reby holpod to koop Donlon taxes among Hio lowost In tho stato. 5 Tho utility oporotion may contrlbuto to the gonorai fund a maximum of 6% of tho note invostmont, i ' j N. 6 kR1N(dJ {RNyH3j R%tlhV¢fH I kZ %UR 17} I, During the flscal year, 1963, the utilitlos contributed $227,657 to the general fund as a return on not Invostmont, and In addition, $123,519 for administrorivo sorvicos performed by iho Clyt, for a total of $351,206! i' For the fiscal year, 1969, the utilities returned $120,336 to tho general fund for i administrative :orvioos and $189,663 for the return on not lnvostmont, fora total of$309,999. Location and rolocatlon of industry in many instances is Influenced by utilities, whether publicly or privately owned, In its "Mailagomont Survoy of Municipal Utliltios," In Octobor, 1962, the firm of Grlffonhngon'-Krogor, Inc., Consultants on Public Administration and Finance, of Los 1 Angeles, California, made the following obtarvation and recommendations in regard to the Denton WIlitlose "Promotion of Now Industries" i'7he CityGovommont has not sat idly by In tho past when largo national lndustrios havo indicated a possiblo Imorett in locating plants In Denton. I City officials havo oggros,ivoly pursued such opportunitius in tho interest ( of ndding to the community's Industrlol ro;,ources and portlaulariy to croato l an oxpandod market for olnotricol power. Although the City is,in a favoroblo position to attract now Indusirlos duo to the oval labs city of adnluoto power and oomparattvol'y love power rates, liitlo success has boon achlovod prlmorl'ly duo to the aggrossivo efforts of tho private power company to got the industries located in tho area which It sorvos. "Howovor, laol< of tuccoss'can also be attributod'to the fact that the city o Denton has not dovolopod a program dostgnod to attrmt now industries and is active only whon approached by lndustrios InvoWooting lecatlons for now plants, I i "Ropognitian hoods to bo givon to the efforts to attract now industries that ! havo boon made by groups other than the City Govornmcnt. A non-profit ~ group flnnncod by contributions from local buslnossman and known as i "Denton indusi•rlos, Inc,," offers acsistanco to lndustrios In local-Ing in Donlon and tho`Donlon Chamicnr of Commerce porfarms a moderato role by i I 'furnlrhing Information about tho City's advantages, Officials of both groups state that InQn-1Rato flnancial cuppo t of thoir efforts has boon given by the _ City Government. w i "Consldorutlons of the nature and oxtond of the role which the City Govornmont 115 should play In connoctlon wiilti proniXonaf offorts to attract now lndustrios noeds to bo th ughl•Fuliy and eauilously undortai<on and should not be longer doloyod, l 1 ~yMAMA r18) "Tho dovolopmont of a $Pacific program designod to interest proper typos of privato companies and govornmontal ogoncios In locarlayg it Donlon should be urgontlypursued, Cnly through phis n+oans can the City oxpoct to enjoy the bonofiis producod by a sound and pregrossiva oconomy and at tho same time rogulato the dovolopmont of tho community to moot Iho nocds and doslros of its citizens, Rocommondatlons 'We rocommond that the City Government n efforts to attract now Industr1, and that thispa~t cipation c In allonla ti o fbllow~ nal linos, be g "4. In order that a tivoll plonnod and fully coordina;-od promotional program will be dovoloped and carrlod out, it to proposod that an IndU$friai and j Dovolopmont Committoe uo oroanizoa which is composed business leaders and offlcials of the City. of local b "b, Tho first undortc?<incu of the Industrial Dovolopmont Committee should be j the proparatlon or a c"oiflc prornoticnul program with full agroamenf Poached as to the typo of now industrlns ihat will be sought. V& strongly sugoott that primary consldoration be ctlvon to atircoting industrlos which are generally related to the present oeonomic and cultural charcotaristics of the Denton oommunlty, such as sorvico and roroarah typos of oroanlzatioits and s manufacfurors. vrhloh prlmorllyom;;.loy,rall~ge odua,y"~rynmploy3os and~wl lto od I' I I col lar workors, "a, Apreomont should also bo reochod by the industrial Davolopmont Committeo as to the organization and oporotion of the romo'rlonal rooram Ina ! € mturo and oxfonrof file staff asais,a;ico t;1o,wlll Ix, uflllzo f cnd Ihaloming the l hunt a . rouroos of finnnplrg, , Curfhormoro, a inrgn thorn of the flnrneing of Iho program should bo contrlbufod by fho Clfy from iha utllity fu ' nds f trial dovolopmont will rosulf In gnnor7i bCnoflis fo ilia Clfysandlpartlcuia1ly fnus+ Increased rovonuos from Its electric power oporatlon," . In addltlon, Clio Commlttoo fools that the i, 300 non-solcnco orlontod worl<ors on the razes t?mploymanf Comniission rolls roprosont a condderoblo labor rosourco, not monflonod In the obovo study. The Clty:'Charfor of tho r: hA/of ponton provIdos tho authority for the Public Uliltties I Board to oxpond funds for economic and industrial dovolopmont, to wit; f Section 12,'08, POWERS AND DUTICS or THE PU;1IwIC UTILITIP5 BOARD i (o) Iho Public Utiltttos Board k horoby orithortzed to o;fpond such funds for in OMaflon and adverllsinu as $hall bo budgoiod for this purposo. t r, .rvl' 1 UtlnMX aqu.~ ✓k'dM~ &3,Y.1T.1 19) I The expondituro of funds for industrial development is a sound invostmont for municipal us 14lus opor-aifon rnd con be justifi~d on a business basis. It Is just good buds^:~s to ornond dollcs,s• for business dovolopmont, Any n^w industry that Iooalos in Damon will bo another wor of the utilitlot and the people it brings with it wall further inoroase tho numbor of consumor4, It gods vrithout saying O wt privotoly owned utilitius in cltioswhioh are Denton's com- petitor, for industry Oro nccoiding Inrgo surr,, of money to porsuado industry to locate E In their aroas. Tho commlttoo strongly fiaels that tho muniolpally ownod utility should roinvect In.,hG j fuluro of Doniion jusS ns a privoioly owned utility would do, and should <lo it in a i ' - profosslonal monror, or should oonirlbu'ro funds for it to be &no in such a manner. I The money cnponded should be m4:Jrnod many-fold by the profits modo from incroosod 1 use of utllll;f sc+rvlaos, j I I , General Conoluslora i 1.. Denton Is Otroviing and fhould contlnuo to ttrow. Thls growth dinuld be plnnnc,.d and purporoful cnd not left to hopponclonco, 2. Industry should be oncouragod to locatod in Denton, 3, Now Induttry can afford many banOlh to Denton and its ovorall economy. s 4, A Wal policy for industrial and econosnlb development should bo established, ; based on Demon's speciflo needs, do5lros ctnd charoatoristlet. 5.. Communltios cnrrying on`plannod programs In a profosslonal mannor are having } ' lpo r~~~5t ;'.tar,esS in 9~;f',r<s„t'ing l.,dar.5ry, } 6, Cornmunitios enjoying tJCCO£s in the in~uslrial doveiopMont Hold are exnonding , funds and are utilizing profosslonal holp, y. Denton must carry en an agrosrfvo, wotl-plonnod industrial dovolopmont program E In order to £uoa~srfuIly ccmpolo with other communttlos, i I I l 1 1 j Of Suoh a program muaf be funded and carried on in a profosslonal manner. l S. The) avorana mtrnlcipetl o nod utlllty, octionwido, ajlocoic-s or cuntributas Ono par Cone of grass sales for iho purpo:o of Incluntrial dovolopmnnt, according to k the American I'ubilo °owor Assorlatlon. .10, As a good budnoss raotlon, the City of Denton should invest finonolally through the publfMly ovmod utlllty In a program of Industrial and economic dwoloprnent on } a broad soopo, u,. 1 i iit3^3H }g111.d1 tRiW 20) Community Advorttstng_Survoy A largo number of oltlos, Chambors of Commorco and Industrial development orgonlxntions " ate carrying on major advertising campaigns and are utilizing the professional so rvicos r of an advertising ardency. Smal l and largo communitlos are roprosontod in thoso making slgnincant efforts Major community advertisers are Ilstod to iho Standard Advertising Register. Many smallor campaigns of more 11mitod scope may be assumed to be underway that would not necessarily be listed in the Register. ' A number of advertising agonclos in the Dallas-Fort Worth area havo boon cohtacted on tho basis of those bost suited to Denton's noods and that might be Intorostod in handling an account of this $ize and for this parposo. Recommondof Ions E 4 Yho ctitioism may bo;lovcilodrthdt Donton Is dcinn yell onough dnd thoro is no boon •o f ohango. Other clNos don't foal this way about It at all, Many allies doing as well or bettor than Denton havo nevertheless launched`comprehonsivo programs that are bringing I In tangible results, 'those cities recognize that the competition will got keener boforo { i I i It (assons, l i •'Wollod Inthisb;'Iticlsm is the notion that tho prosont rate of growth is more doolroblo f than a more accelerated ono. POf it is Impossible to put a governor on momonturn, if wo ore to romaln•pro-ominont as the loading sister city of Dallas and tort Worth, than we must exhibit a dynamism and spirit worthy of the opportunity or,we `4111 be pa,sod I by others. 'fl i Public Utllltlos Hoard has already indicated that they conaur In fho mend for par- ;ilalpotlbn; by tho city through the uti llty by offering to allocated the sum of $25,000 to industrial dovolopmont in the 1964-65 budget. Our city officials are to be commondod ; for this evidence of progosslvo thinking and tho recognition of what a plonnod program i of,buslnoss and oconomio development can moan to tho furturo of 6nnton, f 'Ygo findings of the eommlttoo have boon that the majority of municipal and other publicly owood utllitos oxpond at loast one percont of gross rovonuo on public relations, advor- tising and Industrial promotion. In this manner, oxpondituros for now buslnoss dovolopmorit can bo fled directly to oxpanslon of businoss and tho inorooso in roconues thorofrom. ago is In tino wlili rocommondatlons of municipal powor authorities. Tho { This percent privatoly ownod utilities, as noted alsowhoro In this report, spond much more proporl, 1 j.. _ tionatloy. 1 ' ' 'In bonton ilhls would amount to dpproxlmatoly $32,000 for the 1964-65 fisoai your s based on pro(octod gross sales, M Moreover, Iho program must have a minimum first phaso lonpovity of throe years boforo reaconoblo results can bo oxpcatod, This Is the universal oxporlonco ones rocommondatlon of all thoso ongagod In industrial dovolopmunt. Yt4'dYlYi(~ Lki1 p13YR8ti 1 21) A successful industrial program will result in Incroasod tax income to pay for the Incroased costs it is inevitable fho city will incur as It pets oldorand larger and Its problems multi- ply. Those cost burdens must Inevitably coma as areas of 1ho city ago and capital expand. Ituros are needed to replace oxisiting equipment, as downtown problems multiply, as street ro-routing becomes necessary to unsnarl traffic congestion, Those problems and I f others will not be spociol to Denton but aro common to all cities of tho size that Denton Is rapidly approaching A city whose growth has sfoliod will find ifsetf without the ~ financial resources to take care of them properly. The $octal Study Committee, in light of all the evidence, u;gos, thoi- t re, the adoption of the following proposals, 1. Tho initiation of a minlmun three year promotional program for industrial l ' anu aoonomlo expansion. The program should be financed by a percentago I ' -Of gross sales of the Denton Municipal Public Utility. 2. The program would be administered by a broadly based autonomous board appotntod by the City Counol 1, In consultation with the Utility Board and the Industrial Development Divislon of the Chamber of Commerce. It is recommondod that additional personnel not be omployod'by the City of Donlon or the Utl lilies Board to conducted by experts and consultants, as required, in their particular fields, Instead of an overall fulltime director whose knowladoo might be found wanting in strategic areas. l , Tools to Imelemonf Rocommondations Some of the things that can be and should be done immodlotofy to implomont the rocom~ mended community development program are as follows: 1. Erection of subsfantial and wall plannod highway signs on Highway 24, both east and west, highway 35E, both north and south, and perhaps Highway 90 north. 2, Preparation of a color motion picturo depicting Donlon's advantacgos and opportunities for use both in Denton and elsewhere, 3. A now and comprohonslvo oorlal photographic study of Dentontis possihio Industrial slfos and organization of the photographs Into a library. 4. Printing of an outstandin wall ilfustratod Industrial brochure. gr 5. An advortislnp program on regional and national scala. 6. A regional public rolotions program, t 7. A public Informaflon progrnrn to oducoto tho citizons of Donlon on the ! advantages of living In Donlon, with its publicly owrnod utility, consoquont I Iownr taxos, excoI lent educational systom, of cotes, 8. Four of Denton by key Industrial adlfors from throughout the nation. r 22) BIBLIOGRAPHY Denton Rocord-Chronlclo, January 26, 1964, it Donton Rocord-Chroniclo, July 12, 1964, DENTON, YOUR CITY YOUR COUNTY, Publishod by Denton Loaguo of Wamun Voters, INDUSTRIAL BROCHURE, Published by tho Denton Chamber of Commerce. "SCIENTIFIC RESEARCH IN DENTON," Puhllchud by the Denton Chambor of Commerce$ "The gale of the Chamber of Comma' rco In Indusfrlal Dovolepmont In the 1960's," Talk 1 by Paul D. Morablo,Jr., Gonorol Moncigor, Wost Togas Chambor of Commoroo, at j Tonih Annual Toyvis Indusfrlal Devolopmont Conforonco Togas A& M Coll ego, Ootober lot 1960. STANDARD ADVERTISING REGISTE,4, 1963, i f DA'LI-AS Magazine, "Dallas And The Sclonco Industrlos," July, M3, DALLAS Mogazlno, "Dallas Story Prosonted on West, East Coasts," July, 1963, 1 DALLAS Magazlnn, January, W64. MANAGEMENT SURVEY OF MUNICIPAL UTILITIES, Clfy of 4onton, Toxos, Grlffonhagon- € Kroagor, Inc,, Consultants In Public Administraflon and Plnrinco, Los Anruolos, California, I Ootobor, 1962,' FORTUNE Mogazlno, 1964. Survey of Dlroctors, Amortcan Publlc Power Associatlon, mado by Homer B. Bly January, 1964. i ' I Denton Clty Chartor. BURROUGiis CLEARING HOUSE MMgaxlno, "A 'Total' Approaoh to Comiyunlty Dovol ,r„" j i opmant," by J. C. Whitohaod, Jr,, July', 1964, I f PUBLIC POWER, "Moro Powor at Lower Cost," Pobrunry, 1964, Lottor from Prod C. Sondlin, C11y Monagor, Clfy of Bryon, Texas, to Homor R. Bly, t ( January 18, 1964, -;i a Lotter from Ervin Nool, City Manapar, City of Groonvi Ilo, Texas, to Homor B, Bly, 1 January 21, 1464, i k +aw,tiv» rwunxs,t~ MIMI 23) Blbliogrophy (continuod) ottor from Kirby Billingsley, Managor, by R. E. Crcok , Audlior, Public Ufllity District No. I of Chulan County, Wcnatchoo, Wisconsin, to Homor B, Bly, Jan;yory 130 1964, r„ Salos Monagomont Survoy of Buying Powor, 1963. i 1 t, I l • ti~ fl a , ( ' ` 1 /11 , , ~ KIiRSS,CNAI'IvIAN,S~ ~R,SI~(71tTI l Y, INC;, AI)VERTISII~QANI)fUI3LICIZL•LATI0NS, 1509 MAIN A`f AKARD, I)Al,ta1S, TEXAS 75201, (214) 742.8713 , , ~ I 1 ~ DENTON RESEARCH & ECONOMIC ' I DEVELOPMENT BOARD II Analysis Of Responses To I May and June FORTUNE Magazine Ads As Of July 15, 1976 s i I ~ t I f E r i I 1 ~ r ~J t t m FM1%41 I S i .a Evaluation of Advertising and Public Relations Campaign to Date { 1. According to FORTUNE Magazine, there were a total of 28 j area development advertisements with similar appeals to } Denton's in the May, 1976 issue, F w 2. Denton has received more inquiries than such cities as Oakland, Philadelphia, Cincinnati, Tular, and such states as Oklahoma, Arkansas, South Dakota, Rhode Island, Iowa, Pennsylvania and Tennessee. 3. Of the 796 total, responses to both advertisements, twelve 1 E ~ were from chairmen of the board, 133 from preaidents, i 55 from vice presidents, 39 from directors and 45 from i owners or partners (see Graph A for details). 4. When included with inquiries from managers, gener,,l managere I 1 and consul.tanta, the total number of what we might reason- ably cunsidor to bn "bona fide" potential prospects which fi were interested in receiving information reached 439 or ' 55,15 percent of the total response. al N4iW1 WWI A I[ 5, It is aloo interesting to note that of the total 746 responses, 177 or 22,1 percent were from foreign coup- tries (see Grnph B for listing). E 6, Of the total 796 responses, 688 listed their occupation i which appears in Graph A. 1 q 7. Strong leads, qualified C by name, occupation, corporate address, city, state and zip code represent almost 56,2 i f percent of the entire sampling, I i I ,a f Graph A r a i CITY OF DENTON FORTUNE AD RESULTS Breakdown By Title f t , Title Frequency Percent 1 Chairman of the Board 12 1.4 President 133 16.5 Vice President 55 6'7 # Director 38 3.5 I ! Owner 24 3.1 Partner 10 2.7 General Manager 14 1.7 I Manager 31 3,9 Conaultant 10 2.2 CPA (Independent) 5 .6 i I Other (Potential) 56 7,0 ti 1 Other Foreign (Potential.) 32 4.0 + position Not Listed 104 13.6 67.6% Potential Not Important Prospects r - ~,ibxarinn 11 1.3 All Others 254 31.9 ft'OTAL 796 10010 Country, k. Domestic 622 78.4% F'otoign 177 21.6% 3 r. Graph R f A GEOGRAPHICAL BREAKUOPil OF FOREIGN COUNTRIES (Alphabetically) Argentina Korea. f Australia I Kuwait } Bahamas i Malaysia Belgium 11 wt Mexico i ? Brazil t Canada Netherlands Norway I t i Ragland Philipines nenMark purtuga.l . Vi31 Puerto Rico } Vinland ttttodeaia f Prance Saudi Arabia f { I West Germany Scotland i f ` y Creoen Singapore Hong Kong South Africa j India Spain / Indonesia St. Britian Ireland Sweden Italy Switzerland Jnpnn Taiwan j d Kenya Thailand f E Turkey 4 L c VA Lm 1 4. P ti r 10 ` i r , i l DENTON RpSIUENT ATTITUDE STUDY ` Conducted For II F City of Denton , ..Research and Economic 1 DaVOlopment Board r i ' Norsworthy, Nurcor At Korse Research Department April 25, 1976 'S 14 • J 3 i i TABLE OF' CONTENTS. r, I, PURPOSE OF RESEARCH 11, RESEARCH Ml:IHODOLOGY 7 i j III. EXECUTIVE SM04ARY f IV, THUMBNAIL SUMMARY c V. EXHIBITS i A. SAMPLE COVER LETTER j B. SAMPLE QUESTIONNAIRI j~ C, VEATUR9 ARTIUCE fi D. EDITORIAL COIWI:T E. SAMPLE RADIO SCRIPT L/ ` F. SAMPLE RADIO SCRIPT I r 0. SAMPLE CODING FORM I i t Al i r r~ua ~sx+'afr Ow i X. PURPOSE OF THE RESEARCH The primary purpose of this research was to determine j 1 ~ the attitudes of Denton citizens toward attracting ; new business and industry to Denton, ~ f 4 A secondary objective was to measure possible positive ! and negative attitudes toward total lifestyle, i,e,, f living and working in Denton. Implicit in that objec- A lave was the intent to identify wliat specific areas f I Denton citirons believe to be the city's mayor advan- tagoa skid disadvantages, A third objective was to generate a w.idcsprced, positive {j feeling of community involvement by providing each resi- dent with the opportunity to participate in the planning J for the future growth of the city, And, to some extent, to educate respondents regarding the general approach 1 of the Research and Economic Development Board regard- 4 ing the selection of prospective corporate citizens. f ~ ~ r s l 4 t i ras +~a wut~ Mi i II , RL5EARCII MU110DOLOGY On Monday, March 151 a printed, seven-part question- Haire was mailed to virtually every address within t the Denton city limits (utilizing a professionally- I audited mailing list of 140895 addresses) broken down as follows: G i 1 9,109 homes 2,573 apartments 300 mobile homes 2,911 rural boxes ~i A brief cover letter explaining the objectives and y-~ procedures (see Exhibit A) was attached with the ones E page questionnaire (see Exhibit These shouts, i along with a postage-paid return envelope were mailed j~ to each person on the master list, The questionnaire q provided no place for names or nddreases of rnspon dents, and citizens were assured tint their replies f would be kept confidential j The Denton Record Chronicle ran a feature article ex- plaininp the study (see Exhibit C) and an editorial encouraging residents to sand in the questionnaires j; (sea F.xhibit D) , , j On the Saturday and Sunday prior to the mail drop, i XDNT Radio carried eighteen 60-secon4 spot announce- ments featuring RED Board members requesting resident participation to the study (see Lxhibir. Y, and F), r µt ' H, At t he and of a four-week period, the questionnaires j §t, r which had been returned (1,605) were then tabulated according to the procedures indicated on the Denton Questionnaire Coding Form (see Exhibit C), I~ i , I { 1?:A WWI W11 FJ t 111, EXECUTiV2 SUTiMY t ~t The results of the resident attitude survey were com- piled from the mailed returns of some 1,600 residents of the city of Denton, This report summarizes the t .~y feelings that these individual9 held toward the present { I "t and future environment of the city. Presented below are the general findings related to each of the questions t ~ .1 presented in the survey ingtrument.' i uestion l: Do ou believe that Denton is n good glace to live and work? I i knlly 925: of the respondents agreed that Denton was a t ~ desiraAn plaae to live while only 5% considered It un- desirable, A small group, 3%, said they enjoyed living _i here but did not want to work here which may indicate i a lack of putcntial well-paying jobs or undesirable working conditions, t Question 2: What do you think are'some of the city's / - S j beat: features? t ' The most-iaksd aspect of the city was the university ' ( environment (40%) and closely followed (33%) by the f L size and life-style found i:} Denton, The third most # a i I h y c 1 1 S ti Y frequently mentioned feature (28%) was the proximity 1 of Denton to the Dallas/Fort Worth Metroplex and ' DFW Airport, Closely allied to the city-size and ; lifestyle are the facts that the residents found the i r people (192) and school system (18%) to be desirable I features of the city. Overall, these elements appear { 4 i to be most applicable and best features of Denton i E and daserve the attention for future development. 8- uestion 32 What do you think are some of the city, i problems? I f The major shortcomiitig exhibited by respondents was current disrepair of city streets (362), This was followed by somewhat negative comments of the city i i government or politics (22%), Falling considerably below these two comments were negative attitudes towards high utility costs (10%) and water and sewage 0%). Although. there are many negatives, exp,acted in a time of discontent, the positives appear to outweigh € these factors in a majority of instances,' I' x f I ~f f 54ost1on 4r Wl+at do - you Chink would be a desirable I growth rake for Denton in tt+e next fewyears? 8 Of crucial importance to this study are the number of Denton citizens who favor an increase in the number Y of now jobs in Denton. This measure can be taken as I ] the willingness of the citizenry to support additional E ..i industry for the city, in the aggregate, 83y of total C f respondents favored more Jobs in the city, with a pre f furred growth rate ranging from 100 to over 500 new jobs per year. The highest response category was an annual increase of 200 now jobs and almost evenly divided between an increase of 100 and 500 positions. + Only 7% of the respondents were against any growth and an additional 10% indicated they tied no opinion, i These figured overwhelmingly indicate that the reei- I dents of Denton would support additional new jobs/ f industry in the area, This is further indicated by ' i several responses in Question 3 that suggost there z are a lack of significant job opportunities within the area . + E +j 1 rt+tiA,i 1 i question 53 WEiat typos of clean business and industry would Xou like to see invited to locate in the Denton area? Oiven the fact that roside",? wish to increase Jobs in the area, this question addresses the type of businesses desired, The preponderance of the ;respondents (39%) ~ desire light, non-polluting industries such as electronics, light manufacturing, garments, etc, A somewhat distant second is the desire for more retail stores, especially large, full-line department stores,. Much further down the list are insurance and financial institutions, trans- portation and distribution centers, and headquarters of E corporate regional offices (all "clean" businesses), Quostion b; What types of business and industry do you think should ap cifica.l_y not be invited to locate here?_ i The residents atrongly oppose certain type; of firma re- ~ locating within the area, Most strongly resented (53%) are "heavy" industries that tend to pollute the atmos- phere, such as cliemicalg, stool, otc. There is also Con- siderable opposition to the addition of liquor related outlets and establishments. Other firms mentioned, an almost insignificant percentage, are petroleum companina, firms using union or unskilled labor, and fast food chains. I rf :il WWI M IV, TIIU BNAIL SUMARY j E ty The results of this research suggest' that the follow- ing conclusions can be drawni The people of Denton enjoy living in the city. 1 t 1 * These people enjoy the university, the size, i and the "person environment" that presently exists. * They dislike the present state of the roads and are somewhat skeptical of city govarnment. * They favor an increase in job opportunities for the area, I I * They would like to entertain and attract light business and non-polluting industries to Denton, E * Heavy, polluting industries are definitely not desired even at the expense of not creating new ,jobs. w. i r ti .~.~,,tlyy spp,~ .llfadt~ 1 41. Rxhibit A `f 1 " City Of Denton Micazicipud 13ti•ilcliaarl, Dento?4n,'ucs 76201 1 Dear Denton Residents r4, During our country's Bi-Centennial year, when Americana are reflecting with pride upon the accoml,lishments of the past and planning with optimism for the growth of the future, it is appropriate that each of us consider how we might per- sonally contribute to the proper kind of growth for our City,,, growth which improves the quality of life. To begin with, we hope you will ~ Y participate in helping to I :7 determine what types of clean business and industry might be invited to locate in Denton. Please take the time to express' yourself on the enclosed IJ questionnaire and in whatever addil•,ional manner you may desire, f There is no need to sign Your response ,,,but pLc•aso respond. i f so we will get a true picture of the attitudes of all residents in the city. Thank you in advance for your cooperation. I Lj DENT'ON RESEARCH & ECONOMIC DEVELOPMENT BOARD ~ 1 A .0 J4 , WPM" sXbYal r Exhibit B Rf;sl.nuctt ANU I:GOUIC DEVLLOMEN1' UES'T 'IONNAIRIi l 1. Do you believe thnt Denton is a good place to live and work? Yen No { 2, What do you think nre some of the city's best features? ` t i 3. What do ydu think are soma of the city's problems? { 4. New business and industry in Denton manna more ,Jobs, more money and lower taxes for city renidents. Ant do you think would be a desirable growth rate for Denton in the next few years? (check one) l 100 new jobs per year, /7 200 now jobs per yeas, ~ 500 new jobs per year, pp other W _ 5. Recognizing the need for "well planned" growth, what types of clean businesa l and industry would you like to see invited to locate in the Denton area? Uhat types of business and industry do you think should specifically not 3t he invited to locate here? ,l . l 7. If you personally hnvo a friend, rolntive or buylncss nnaocinto whom you know is with a company wltlch might be a good prospect for moving to Dunton, would you plenso Wentify tho person' or the company no Choy can be coatnetod i § by our information gnthering team, I i Contact Namot Telephones- 1. Namo s _ - Company I~ Address: - f L kI b T11ANK YOU, YOUR 10'WONSI1WILL al's KMIT CONI-4I01iNTiAL, 1 .S PLEASE H%TURN IN '1'111 MCI,OW I?NVFLOI'I NO STMIP IS NI?CHSSARY kw I Nl~ 1 Exhibit C DENTON RECORD-CIIRONICU. March 23, 1976 l i t , Ql ~ Residents' Attitudes l Isy KIAMY (1UNNI;I.,4 prlorlllos for tho budgel Oils year," Colo 1 ('Ily Billior Sold. So you'vo hcen Ifchlag to spook your mhtd Ile mild Ills respopsn to the program i about the Maio of your ci(.v, only nobody's "scoms to be trolly good" so for 1 i Woo willing to fiend nn ear, I'ho Dulluti firm, 011101 also Is han(filtg l Wolf, Iakc Ileurl, because the City of the eity's ad+oi-OmIpg campaign lu Fortune I ' thm1ott Along ++1111 a Rollo" adverilelhg magazhse liner Ibis spNott. unllcipotoa a 20 company Is givhmgyou the opportulll(y to Iter cent respaase to (fin quosllounntro, i l do lust lhnl• ('Ale, houeu`r, W11 (10110 na apilml%ti(' AW It wotl'I (.Ohl You a colt. mndsayh lheto q)nme likely will fall In lha 10 Ify dio lime you rend llils, you've prubnbly to 10 per con( bracket, Pfready received a qucslionuatre In file Nor8wor1hy, Nlercer and Korss will mall, gsk(ng you to fill II out and return It to evaluale the dale complied from the city Ifall. quesllanmdtev tibleh Are bdog forwarded LJ oma 12,600 of file quosllmmmlres were to the firm by Iho (Ity, r mulled list ` wcvc by Iho Norsworlhy, Then, llficr •hitlgtag linty Czbnu811y0 the Mercer And Kersb Co. of Mollus, firm's ovolaa(Iol Is, (lie city could cnaduct Already "1110 fie) 1)(1111011 eillvcas IIUI'e Il4 otvu,eraluulhin Ili pill. arldllioiral lm m; returned 111(1 4imolnnunlrrs, hold Klsig Colo, fornwlloil from 1110 lollera, Cole sill. ► l aeslslonl to lho city manogor. The advvi'tlshsg firm Is more htlerested Ili Their purpose is 10 Ilud out }low Demon the a(Ilhalo of ` Iho rempmdeol8 loword elthmis feel About Illeir city and In gatigo Wittoo's econontle dovelopulcul, whlIc Ile 111011' aphtloHs tdmul Jig ee0n01u10 grau•I11. illy will lilt 101cros4cd In finding out whet E But dcpeodingonWe dctittit, nfrespmstiu resldenlsfeel (ire lboslrongmid weukrolutb and lbo lype of renclkii+s recolvril from 1110 of Ihu etrouuunlty, Cale sold. ryuekllmuln11es, the project part of Ihu '1'ho quisll(mimirpN were t;eltl la iilwot l 1 city's self•prvimulfen selicaiv io Allracl every hmsehuld 111 Iho. elly Nome of 1110 l ludustrlp)proslwvls couldhuvebnpurlunl lgrorlmeils cluslcrul around Norlh Texas sldo-Wic lls, Inn. 6Iu1u 111111 Testis Wolmut's unlveralliea were 111 11110, it will bo valuablo In belling not Included, Itowecor, e'olu said, 1 3 ,l if f L ~r ~IM2AV.19 Exhibit C_1 _ ~U f r f • S 1 1 999 ~ 5 '7 ~ ( i S ~ I ~~7 ~ I ~'r f ~ i 79 lr~ ,,Yri n f , i v c 4 A -40 elf y Ir1, 1,rt. I '',,11t~s t. I < r a iI fit S i aJ~~r3pli r~'S y~~~>~,t(i~iyiltESt `J5'~ ~5'!:f'B>r'Slyi +S'!~1`~p,s j}•.tr~litlltQ ~ ,l~([, i'~1 ~1[~l !>I fj,i~/ ,jl, ~li~~q)•+ ~'~y~{~611y(y f~~}f~,} {~~'ir~k;i77S'~~~lfy3 ~~t'1 c~.~~f'}?YVYH ~~r)'^'G+{' nd-.if 'Y s1S:dl'~4THel'.'.5r \)I. } y ~ ~ Qay fY '~1~ e l i i 5 r { fit + 16 r ~Y ~ `"~~~i'~~~~E•~~i~'4.~7f )1~"['~`~ ~t'i 7 N\ N.~11AI hli r~~* 1R brf,~t } {~K~ 1 '~`T~y ~lY{/ ..ttt',)`~ua~a+ ~ ~y+~ 'vsW~.~~vvx+h~l-v1 - , tia s ,,IS y f it { G f q 4. , THIN {~k[/1 ~ ~ ' ~~~4~'h vl {i}~L5~5y~'1 ~')~}t Y?1aiiElt~aln~t~~yr ni~1) h fYNiblRY53rU ~{J~T (~k`r`i17e j~AY1K4 1 ,y 4~\~l +II 41~t~S~(1 N'~{()l, ~jj,,([}Sy '1■~{j~4~Y i~Il k' 1G,(G}/ ~tt~,~b`~ Ir t~~ •'~~jl ~ I i.^ ./YS~!{~~! 4~{I Ii 1( ['~llf~;f~%U, fl- ,y ~b 5; p`1 ~11i~ 11 ~.~flyp~ [111111 t. / 5~ i~} \ C`-I~i' a i i1i i< ' SIMI I+bolo I IiISOV H INPONNE-- Khsg Cole, nystslfill l to Ilia city manager, looks over sons of the crucslioluul{rrs rsilumed to the city by Uenlou molvnls, About 12d1M lquolsllonlunh-cti were milled mil la-,,(w'ek to pravilcally uvery hduse hold III Uenlou to gel aiflrcll respolltie, Idmill (11v good and bull aspects of Ihl; My and to galige ollhsipns nboul futurv ecullonslc develulaueuf. About 1100 of the quesl1011IlaIres were 4 1 WaUod back hl Vic first thrco days of the prul;rum, 1 f lJ WW 'ter Exhibit: D DENTON RE'COlW-CIIRON1Cr E March 22, 1976 Your ~ ur UplrlioJn :i S BY now you shnuld have received in (ha mnll a 008((o tnnlare from file ponlon Itosearch and Ecoaomic y MV01Opincitl flood. , The genorcl Ideal Is that Ilhe hoard. allpohtled b,v lho City counelf ono year k ago, hopes to chart a game plnn Jr,r h 1inI) roving 0011100q economlo olhlrnle, j 1'ou cdn rylny 11 vJlnl role in Ihis 01• N10. tls filling out the tluesticnnlflic rir;d using Ifto 00inge4+•00 envelops I Included %W11 the nzailing, file boar(l VO)l sidd your opinions and fhought;~ i wit}~ lhosc of your neighbors and I J)rlenrls fhrougll4f (he oily, l 'Plots Is volir (.1lance 10 share ht tllc pbiutod gcew(h and devolel>m0nt of z your ell)'. If you haven't dropped your c0111ple(ed quesllonnnlre in file relw•n mlrh, d~n'I delny, l Vour oplnloir vroa'( count ffyou don't ' share Itr l . f l 6: ' 3 Hw~nu+ ' ADVERTISING AND PUBLIC RF.LATIONSiKIROY BthG„ MAIN AT AKARD, DALLAS, TEXAS 75201 (294 742.0779 ~LI Exhibit E RADIO-TV DEPARTMENT f l CITY OV DENTON x 60-5r.col~d Radio REn-1.76 (QucatioAneire) for Brondeast rlarch 13, 14 & 15 KDN'C' - ~j f a member of the City of Denton'e I I This i _ t Research And Economic Development Board. And T. want I to ask the help of nil Denton residents on n matter that can help dat.eM' a the kind of city Weed ell like Denton y to become in the future, uestionneire apking"your We're mniling you a survey q E opinion of the various types of clean business and in- ' dustry You'd like to see locate in the Denton Oros, It I is important that each of tjn take advantabe of this oppor- I growth afore in planning the peer kind of for tunny ^E F .and wo need the views of everY,reaident If l our city. we are to have n reAliatic niott,re of t1w kind of city opinion will j your you would like to continuo to call home, but only if you shore it with us, Won't you pleane' l count, E i use the postage free anveJ.opo we're sending with your question- s: { ; ~f our tJloughta to us, For the mike of the you i onire And return city's future, Thank You, ; i ~.I ADVERTISING AND PUBLIC RELATIONMIRBY BLDG., MAIN Al AKARD, DALLAS, TEXAS 75201 (214) 742.877 fiIdy Exhibit V E i RADIO-TV DEPARTMENT CITY OF D1 WPM 60-second Radlo (RFD Hoard Appeal) RFD-276 For Brondonst March 13, 14 & iS YWIT u f This is speaking to Denton residents on ~ behalf of the City's Research and Economic Development t ! R Hoard, In the next faw days, you will be receiving in I the mail a survey questionnaire asking for you to express how you fool about various types of clean business and I industry that may be,invited to locate in the Denton area, 1 We want everyone to have the opportunity to take 'part in 1 the planning for the plojer kind of growth for our city, (j L.J E• growth that will improve the quality of life for us all, 1 5o that we will be sure to get a true picture of the attitudes of all residents, will you please take the t1we to fill out the questionnaire and sand it bark to us in the p6stngo free envelope that will be provided, 't'hank you in advance for your help, I ti y ,i i. NXhibit C pCNTON QUESTIONNAIRE; COPING POItM ' TOTAL RFSPONDENTS a 1,605 Yr5r NO . 1work' (tt) 1,491 76 Live (yes) t No response' (92%) (5X) 48 (3X) I 2. Universiias _ I~ 642 (40X) ? 289 (18%) People I 302 (19X) G Flee Size (Life il etyla included) 531 (33%) ' LOCatiQn 11QQrr+pA.~pe And E'brt worth) 449 (28"6) EE Perks 155 (9X) 183 (11X) ! CUItural OpporLuttition ----w- 1.19 (7X) t Low Crime - - - - 5 I r a I, 73 (5X) ' t,:, Nice Homes - 44 (3X) f o raapoll"a or~~on tt ~ [low w _ . O'l' I I IIIIR 91 (6%) 100 (6'/,) ' RYx.2 Exhibit c- l 3 Po'o r City Lack of good restaurants 362 (22%) " 71 (42) Lack of recreation and entertainment 579 (36%) facilities Actor Saw ag Lack of public transportation' 138 (9y) 24 (2%) I P~ j ~ Nged Moro Parks Animal Control 97 (6y) , 8mp i a nn G r, ow t h Lack of Job oppor.tunitiea 56 (4%) 64 (4y) i High Taxea 53 0%) High Utllitiea i 156 (toy) j 66 (4%) J ~ 80 (5X) I Y.MY WrYYWWYYNNYrYw Wy WYYYrYYYMMYYrMYW rWYYU..IWWYYrrr-YM-WYWWrrrrrrr.~W------ 100 . _ f. 4 200 other don't SO0 over 500 rune know 321 540 309 107 102 163 ' (7%) (l0y} s 4 n!i Gi. IV 4 kdu^$a - F • F;xhibit Cwt r S. Light Industry (Nan-polluting) 623 (99%) *Retail stores 263 (16%) Insurance and Financial 62 (4Z) Transportation and Uietributlon~ - 71 HeM a~quarters ar itegional 0 ~icoe ~ M I 63 (4%) I _ rM'~ No Response or donut know Raetaurants i t 400 (25%) 31 (27.) r } 1 1 6. Polluting or heavy industry f 853 (53%) Liquor Related { 276 (17%) Rnorgy Companies 46 (3%) { Union or unskilled labor employers 49 (U) No response or don t know Other 307 (19%) 102 (G%) 3 .~1 1 W a~ tayf f t i l j i i DENTON TURNS DYNAMIC AGAIN r s t 1 E, i I, 3 f rrojacr Mnrk;iCin / NOrSWOV IlY, Marcor 6 Korea Inc. MMM~ r L 3r r i i r An Action Program ` ? For t The Research and Uonolnin Development Board f i Of The City of Denton November 1975 Ii e i i E 14f.".ti1S iSQHy@~~ 14aSCSY. Nature of the Program To quote from Dr, Bruson's paper of :lone 1475, "benton I f " is initiating and purs,;,ng a wall-planned, coordinated recruiting and promotional program based upon a sound, j valid strategy carried out in a professional manner to actively and aggressively recruit new industries to the r Denton area, To quote furtharj "The positive attitude, i.nltiativn, ti and goodwill of all individual citizens toward Denton 1 and new industry is of utmost importance to the success - Il r of this program," 3 I . , Thus we clearly have two separate audiences and require both an .intornnl and an external communicntinns effort, 1 f M, w. M„ Internal. Communications „w A, Basic Educational Activity While normal advnrtisiog channels are suitable for our external audienoe, they have mnay shortcomings for com- municating with the local citizenry. People would wonder why the KBD Board needed to talk so much about itself and its program in its own signed ads What is called for, instead, is a forceful public re- lotions effort, I~' the RED Board's aims And activities are explained 'in the editorial columns of the local press j a series of feature articlc~H oxplain.ing every facet of the Bonrd's activities and plans the result will be r far more readily believed and cooperatively Accepted. At leant Ono Denton area newapapar has demonatrated Its { .4 willingness to support. Such beuaficlai community projects as the RHO Doard's program with strong foaturo article f. i covarnFO~ p Thernfore the agency's first undertaking would be to re- L senrch the facts for such a aeries of•articles, I I l art,. r i tom' , i .This basic research would also nerve in the development of a second PR effort. The agency would use it as the base for n group of speeches for RFD Board members (and any other citirena who could be solicited) to be presented to such audiences as f j e, Chamber of Commerce meetings ,i I hunchaon clubs 1 r..' PTA mcotings r-Bond or tax hearings Any "town and gown" gatherings flora is a 1J.st of titles or subjects for the feature artielts to be researched, They will add up to one basi.a ' j measaget k Denton,. Texas A Most FOorod City, j { Now and for the future, through planning, 1, Th_e_RKI) Board Mint is ita_Lqb? hoard's job is to gather facts to see if Denton should attract industry, If yes, what kinds which brake dog sirabla noihhbors, which put strain on municipal facile ities, etc,? Which would find Denton most attractive, etc? { x r 2, Growth no we need it? Examples of other north Taxes Cowrie that have do- cayod. Planned versus non-planned growth horrible examples of bad industries. Jobs depend w on growth, 3, The }liddon Plus of Industrial Growth There is more than helping the tax base, Ono in- dustrin.l Job produces X support jobs. New industry -i r I thtis, for example, 1 {«e ~ is lets, the store owner grow l tY~ i his employees feel secure i the ambitious worker start ' ~-l his own business, t G, The One That Got AwnY..t What OneµXndustr Could Have r W. A major food processor wanted to place $20MM plantl needed water, Their roLos would have paid for all of the propottod 4 <l wator-enwago plant expanai.on, yet they would have used only tt / 1/4 of the new 'capacity, Their property taxes over 18 years i would have paid off till interest and principal on bonds to ` build Loop 288, No bonds, No new sowago plant, Paving lags, I I! ! f i 7H 1 5 Does Advertising Lo Indtietry Really Work? Results of previous program wJ.tii translation into benefits for the average citizens increased house- hold-Income versus similar cities, Also point out ~ f that I)entonites on those ,junkotd paid own way, 6RND Board to Ask Vunds "To Do the Job" Prior program achieved results on $40M budget, Same t program today coats $75s00O. Old budget of $40M was _4 ,64% of utility revcnuae, today ,64% a $102,000 ~4 z All points aimed at justifying a suitable budget Mw in 1977, s i , r f y I Y . itrr~ i t_ RgnLgt 1 1 B, Showing Results ~Y M At a latter stage in the internal communications effort, ? local advnrtiaing would have a part ~ After hearing and reading much about the need for the J RED Board program, the ciCizana must he ahown some I 4 activity, Thus the ads which will run in nationel m^dia 3a should be previewed in local newspaper ads saying in { affect, I'Hoy, this is the message we will be running , about yout city and you," ' { i i { 7 i ,j- j F`.si#M e.~ne r External communications A, Naxional~Lcsvel L During the earlier Dynamic Denton program measured coupon return clearly indicated that FORTUNE magazine was our ; + most cost-effective national medium, r;"1 Study of current media information would not indicate € that any change is called ror in that ranking, In fact' E We have learned that the North 'texas Commission plan for ! t 1976 with its much longer ,media list has dropped some 3 ( publications previously uued, but has clung to VoRTUNE, We feel there is plus value £o ll r Donlon to be in the game i publlaation nn the North Taxes Commission. y Z J t1 r , i 4 r ! 7 i / \fsN MetroPlex Level Danton's close ties with Dallas and Dort Worth demand I =r that Its renewed Dynamism be brought to the attention rn1 Of the business community of those cities; 1 This can be done effectively with a three series mail ingi ona announcing the RED hoard's plans and the other l,wo reproducing the F'ORTUNP ads, ! + An overrun of these printed places could be furnished to Denton businessmen for mailing to their own lists, 5 i f ~ Sl' rr #F Vii:: , A}Y:tt -mtxvtk b Response Vehicle Naturally there must be samo plan to respond to inquiries ~a. from the ado, , Unfortunately (lie. Highly restrictive budget procludas the development of any very dramatic vehicle. There is, however, a way of developing one outside of the budget, Thera are at least two sources for drvoloping a magazine s or a magazino foature article supported by commerclal ~ advertising, ¢ I I Ono is Windsor Publiohitig Company, They haves approached LJ the Chamber with a basic propouitioit of a pegs of editorial for each page of advertising, If they undortAke the program they are,snid to be willing to guoranteo at leaatr 5,000 1 I r` U, sixteon-pago books. The second gourco is TNXAS PARADE magazina which on occasion does "Ares Vocus Storios", In their ease you get your (let i us say) eight-page story carried to their 420000 Texas buoinessmon circulation. Thoy require 1 1/2 pages of ad- vertising for ouch page of editorial. I ;E t~uvr.r A ill r11mv A LXz'C.S.y,{i i lksnton R1sDB Auk et 1975.1976 F,_,Of~TUVFI,Itto~,nz ine (2) 8&W pages @ $10,850 $21,700 j } DENTON RIXORD CHRONICLE. { y y(2) 5wco1, x 200 li ads @ $170.00 W 340 TOTAL HYI)TA $22,040 t• i Ad ProducLIGL s p0.rade F'OR'TUNE and TI:XA8 11914114y- (wimate) $3,300 ' RECORD CHRONICLE ads (2) (estimate) 800 i+ \ i f Newsloctor ,l t1 5erins of rhreo rnnilinfss to 60000 to 81000 ileem,4a+-",m Marc (tiaikh ovorngee for Denton citizens ~T to mail) (ootlmate) ti t000 r,1 TOTAL PRODUCTION 81100 A enc llervico ~ Entimated 20 hours a m011th at $40 (low and of lopal PR scnlo) $800 por month 9600 I j GRAND TOTAL ~29-t%4U ilu I L ; t /.AKA t3&sk4 OIL "I I i !4 ! `j TO:StS~~(;2iA1MAN.kWISWCRTIIY,INC r ADVERTISING AND PUBLIC Rf?I A3'IONS, . \ . ISsT) MAIN AT AKARb, UALLAS,TLXA5 . 75201,014) 742.877:3 .r DENTON RESEARCH & BCONOMIC f DEVELOPMENT BOARD j Promotional Consideration #or 1977 1 I I~ t 1` } t } , I 1 , t, 1 I 1. r IAA V9tt,1J F6'H"0!'Ayy A. REVIN OV 1976 ACTIVITIES 1. Denton resident attitutto study. Object iveni, n a. Determine citizen attitudes toward new business,, b, Measure attitudes regarding lifestyle. 1 Ir c. Generate feeling of Involvement. f 1,568 questionnaires were returned out of a March i mailing to 14,895 households return) providing the basis for several positive arti.clee about RED Board activities in the local press, f j 2. Full page ads in Fortune magazikic May and June issuest &PIN a. Upressed Denton's aggressive posture, { b, Oeneratod a thousand direct inquiries. 34 Ads and articles in Denton Record Chronicle, Denton [:4 County Enterprise and announcements on KDNT Radio =4 kept the public informed end "interested" in RCD Beard I activities. Fh, 4. Special response kits rind promotional llsxecut:iva Rcfiie£ Tablets" were ma.tled to ad respondents, R, REDIRECTION OF 1977 YXPENDITURES 1 For a variety or reasons, it is the agency's recommanda- j tion that the $10,000 requested for 1977 be applied against threw basic objectivest . 11 W14" i S•'a"1fr2 i { 1, Development of necessary tools to take full ad- vantage of lends developed so for, 6 2. "Regianal.i.ae" further promotionnI efforts. to Texas E { in general skid the Houston and Dallas/Fort Worth Metroplex areas in particular, 3. Fully exploit sueceoses to data. locally and nationally. and continue to keep Denton residents "informed"; f C, ACTIVI'iIRS AND/OIt MATERIAI5 TO BE CONSIDERED, 1. An induatrlal site package to be pro- vided to prospects. To be partially funded j by the City and Chamber of, Commerce Industrial Committee. $ S,OOb~ t?PPOPet reel air cWtyar"b t~V CNMOPIry 2. Full-dolor, eight-page " deGdP+~fb glamorous" Mr printed piece to sell the Denton lifo- style. To be printed in Texan parodca f Magazine (250,000 ndult audience) and j f to provide 5,000 oxtra copies for follow-up mailing slid other usos. . 10 300f RP 1'voVed S I 3. Full public relationa axploitntion of successful closings (i.e., foaturo t articln treatment locally, regionally I and nntionally). 10200 !1! r I !'l i Is 4, Regionalized promotion a, Houston Business Journal Circulations 16,400 2 insertions @ $533 $ 1,066 r b. Dallns Financial Trend I Circulations 10,400 2 insertions @ $450. , . 900 j~ c, wall street Journal, SW Circulations 148,800 f 3 Insertions @ $81o 2,430 d, DIV Island Showcase Displays April & May in American and I 3td"Iff Terminals @ $1.12 per month, 1,424 Q •a. Lave Field Display April & May @ $190 pEr month, ~ , , , . . , . . 380 f, Production 1) throe ads. 5C0 f j 2) display materials, 10, 500 Total Regionalized Promotion $ 80100 5. Agency service fee @ $400 per month (half 1916 level) . . , . . 4,800,~f~~A~e✓~t~ TOTAL BASIC REMINFUDATION 30 000 I . I I l M~ f I ` fl a ' J n:;z+u 4AWYStii ADDITIONAL CU NSIDI'sILITI0N5 1, Prospect Slide Show telling essential.iy the sonic story as the printed piece and using some of the same photography. / Eight to ten minutes in length, portable, I ~w Ilmood setting", l . . . . , . r . . . . . l I S4, 000, 0OAPt'Rwt'p 1 I 2. Fortune 500 issue "reminder" ad . . . 90410.00 3, Southwest: Business Promotion ; a, Southwest Fortune (cir, 40,000) 1,406.00 b, Southwest Business Week (cir. 50,000) 10200,00 c, Southwest WAIL Street Journal (eir. iG8 800 I i Ii 4, Metropolitan Dailies a1 Dallas News (cir, 258,000), 10066.50 b, Dallas Times herald (cir, 224,000), 1I034,90 E { c. Houston Chronicle (cir, 303,000). , , , 10301,25 d, kioustun Post (cir, 292)000) 1i320100 I 5. Texas Promotion ~I a. Texas Mnltth].y (200,000) 1,,720100 1 b, Texas Businone (250000) , { { 990,00 ~I II 6. A Ata;Eor "Event" in Denton t/1~6C(.6 ~lyAl~I~~lv~l~ ellJly= tj~f 1 f 1 . S 1 Ip 3 miff am"" xWTmvZw ~r•mo~ ` y i py L..,. vyti i t t ~t .f PROJECT COST ESTIMATES FOR RFD BOARD The following propsed estimates are fsubmUted as a supploment ;i to the proposal sumittod by B111 KerRsi ' 1. Estimate from the Department of Community Developments • • • $7r000 1 2. Printing and brochure costs. $50000 - i i t Total costs. ♦ • • 12,000 i DENTON CHAMBER OF COMMERCE ACCRenlrrn 4 g,4,nu•n.s~w~~.~r f 111 PARKWAY P.O. UoX P OENION, TEXAS Woo TWMHONE 011.302-9003 r, % , 8i'eb'Sa 2T.'Eb4J k..Y4dFiY , `t i Cit2/ of Denton o tlf(ruicipal Ruildinti, Denton bras 76201 77 lk V August 20, 1976 Mr, Tom Fouts Tom Pouts Realtors 901 Avenue C Denton, Texas 76201 Dear Tom; i ~ This letter is written in response to your need for project cost estimates for the R,R A, board, After discussing the matter with you, we cool that the City I ! Planning staff would -be.able to provide most of the f information and research talent that would be necessary I for your proposed promotion effort, T would suggest r that a part-timo employee, (proba.bly a graduate student) who was supervised and assisted by the City planner, would ba able to serve as tho research person, Also, some materiels and supplies would be necessary to make I~ attractive displays and presentations. The estimated cost for the portion of the work to be provided by the Department of Community Development would be ,7,000.00. For the above quoted corn, we would be capable of pro- viding the following services: 1. com Iota r 0 search on o land deeds for parcels ; to be ahown as a promotion effort, 2, determination of all. physical, land features that would be factors in the development of the site, 3. determination of availability of access, trans- portation, utilirties, and developpment costs, 40 review of factors to determine thy: best possible ( use for the site, 5, assemble all dat,d on dt-splay boards. with overlays t to illustrate important: features, 6, presenti in an attrActive dieplay for review by prospective developers, 7, provide continuous up-date of information in } order to retain a 1'sala4ible" product. i~4 1) Dolmr(owN of Goo tnanF(y Doitw1ohnteatJ 'IC 8171382'0(j'of r. ArAx A, i. -2- X believe that the Ciry-planning staff has a vital, interest in the development of oisr community, We would be most res- ponsive to provide whatevl°r assistance and support that was deemed' appropriate by the City Council, Sincerely, Jim orisiii', Director i 1 11El'ARTM1I T 0~ COMMUNITY DEVELOPMENT i~ i f I ? 11 , i