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HomeMy WebLinkAboutDecember 03, 2012 Agenda AGENDA CITY OF DENTON CITY COUNCIL December 3, 2012 After determining that a quorum is present, the City Council of the City of Denton, Texas will convene in a Work Session on Monday, December 3, 2012 at 11:30 a.m. in the Council Work Session Room, 215 E. McKinney Street, Denton, Texas at which the following item will be considered: NOTE: A Work Session is used to explore matters of interest to one or more City Council Members or the City Manager for the purpose of giving staff direction into whether or not such matters should be placed on a future regular or special meeting of the Council for citizen input, City Council deliberation and formal City action. At a Work Session, the City Council generally receives informal and preliminary reports and information from City staff, officials, members of City committees, and the individual or organization proposing council action, if invited by City Council or City Manager to participate in the session. Participation by individuals and members of organizations invited to speak ceases when the Mayor announces the session is being closed to public input. Although Work Sessions are public meetings, and citizens have a legal right to attend, they are not public hearings, so citizens are not allowed to participate in the session unless invited to do so by the Mayor. Any citizen may supply to the City Council, prior to the beginning of the session, a written report regarding the citizen’s opinion on the matter being explored. Should the Council direct the matter be placed on a regular meeting agenda, the staff will generally prepare a final report defining the proposed action, which will be made available to all citizens prior to the regular meeting at which citizen input is sought. The purpose of this procedure is to allow citizens attending the regular meeting the opportunity to hear the views of their fellow citizens without having to attend two meetings. 1.Receive a report from the City Council Ethics Committee and hold a discussion regarding recommendations of the Committee as a result of their meeting on October 12, 2012. 2.Receive a report, hold a discussion and give staff direction regarding a Branding/Marketing Proposal presented by the Economic Development Partnership Board for a new Denton Airport Logo, Tag Line, Anthem and Name. The Economic Development Partnership Board recommends approval (7-0). 3.Receive a report, hold a discussion and give staff direction regarding Airport Fund Investment Guidelines. The Economic Development Partnership Board recommends approval (8-0). 4.Receive a report, hold a discussion and give staff direction regarding Airport entry infrastructure improvements. The Airport Advisory Board recommends approval of modified improvement (6-1). 5.Under Section 551.042 of the Texas Open Meetings Act, respond to inquiries from the City Council or the public with specific factual information or recitation of policy, or accept a proposal to place the matter on the agenda for an upcoming meeting AND Under Section 551.0415 of the Texas Open Meetings Act, provide reports about items of community interest regarding which no action will be taken, to include: expressions of thanks, congratulations, or condolence; information regarding holiday schedules; an honorary or salutary recognition of a public official, public employee, or other citizen; a reminder about an upcoming event organized or sponsored by the governing body; City of Denton City Council Agenda December 3, 2012 Page 2 information regarding a social, ceremonial, or community event organized or sponsored by an entity other than the governing body that was attended or is scheduled to be attended by a member of the governing body or an official or employee of the municipality; or an announcement involving an imminent threat to the public health and safety of people in the municipality that has arisen after the posting of the agenda NOTE: The City Council reserves the right to adjourn into a Closed Meeting on any item on its Open Meeting agenda consistent with Chapter 551 of the Texas Government Code, as amended, including without limitation, Sections 551.071-551.086 of the Texas Open Meetings Act. C E R T I F I C A T E I certify that the above notice of meeting was posted on the bulletin board at the City Hall of the City of Denton, Texas, on the ________day of ___________________, 2012 at ________o'clock (a.m.) (p.m.) ____________________________________ CITY SECRETARY NOTE: THE CITY OF DENTON COUNCIL WORK SESSION ROOM IS ACCESSIBLE IN ACCORDANCE WITH THE AMERICANS WITH DISABILITIES ACT. THE CITY WILL PROVIDE SIGN LANGUAGE INTERPRETERS FOR THE HEARING IMPAIRED IF REQUESTED AT LEAST 48 HOURS IN ADVANCE OF THE SCHEDULED MEETING. PLEASE CALL THE CITY SECRETARY'S OFFICE AT 349-8309 OR USE TELECOMMUNICATIONS DEVICES FOR THE DEAF (TDD) BY CALLING 1-800- RELAY-TX SO THAT A SIGN LANGUAGE INTERPRETER CAN BE SCHEDULED THROUGH THE CITY SECRETARY’S OFFICE. AGENDA INFORMATION SHEET AGENDA DATE : December 3, 2012 DEPARTMENT : Airport ACM: Jon Fortune SUBJECT Receive a report, hold a discussion and give staff direction regarding a Branding/Marketing Proposal presented by the Economic Development Partnership Board for a new Denton Airport Logo, Tag Line, Anthem and Name. Economic Development Partnership Board recommends approval (7-0) BACKGROUND In March 2011, the Denton City Council passed Ordinance No. 2011-042 which expanded the duties of the Economic Development Partnership Board (EDPB) to include branding and marketing for the Denton Airport in support of the Denton Airport 2010 Business Plan, as well as duties related to Airport economic development. EDPB membership was expanded to include a member knowledgeable of aviation. Cleve Breedlove was subsequently appointed as the aviation representative of the EDPB. In December of 2011, an Airport Branding Task Force (ABTF) was formed by staff under the direction of the EDPB and Cleve Breedlove was appointed as Chairman (Exhibit 1). The ABTF assumed two primary responsibilities: 1: Name, Branding/Identity Project This assignment was to consider lengths to capture the Airport story in a way it could be used for developing marketing materials, and, (4) logo. Additionally, the ABTF considered (5) graphical representation of the logo and theme line as one or separate graphic elements. The marketing consultant Sullivan Perkins was engaged to create multiple options for each of these five branding elements for consideration by the ABTF. 2: Basic Stationery Items Once approved, the new identity would be applied to business cards, letterhead, envelopes, mailing labels and other basic stationery items as needed. The services of Sullivan Perkins included creating multiple options and prepping final files for use by a printer of choice to produce marketing materials using the new Denton Airport brand. Agenda Information Sheet December 3, 2012 Page 2 The ABTF presented their preliminary considerations to the EDPB at the July 10, 2012 meeting regarding a new Denton Airport name, logo and tag line to be used in marketing Airport development to prospective aviation business and industry. Attached is a copy of the Task Force recommended documents. The recommendation includes four (4) changes as follows: 1.Airport Logo 2.Logo Tag Line 3.Airport Anthem 4.Airport name The Airport Advisory Board (AAB) discussed the ABTF recommendations at their September 12, 2012 meeting regarding each of the four proposed changes. There was unanimous support for each of the changes except the Airport name, which was supported with one dissenting opinion. RECOMMENDATION The Economic Development Partnership staff and the Denton Airport staff recommend approval of the Airport Branding Task Force proposed Airport Logo, Tag Line, Anthem and name. EXHIBITS 1.Airport Branding Task Force Membership 2.Airport Logo, Tag Line and Name 3.Airport Anthem Respectfully submitted: Quentin Hix Director of Aviation Exhibit 1 Airport Branding Task Force Chair: Cleve Breedlove AAB Chair: Bob Eames UNT Aviation Program: Steve Schwartz Airport Business (2): Jeff Soules, US Aviation Group Mike Sutphin, Owner, Avionics International Supply (AIS) Airport Non-Business (2): Landon Sproell, Peterbilt Engineer, leases a hangar Rick Woolfolk, Raymond James Financial Services, (former Airport Board Member Staff Representatives (2): Karen Dickson, CEcD, Vice President, Denton Economic Development Quentin Hix, Director of Aviation, City of Denton 9ãwz,z· Denton Enterprise Airport DFW access, extraordinary business . Welcome to Denton Enterprise Airport, where serving business is the first order of business. We are in the right place to serve enterprise on the rise. We are advantageously positioned at the top of the enterprise triangle formed by Denton, Dallas and Fort Worth. So we are the natural c companies doing business in DFW north, offering executives an ea getahead. Denton Enterprise Airport is also a convenient stopover for transcontinental flights. Since I-35 East and West meet at our front door, we are a vital link in the corporat Our airport includes a 7,000 x 150-foot runway, 500,000-square-feet of hangar space, on-site avionics, superior Fixed Base Operators, full-service aeronautical maintenance and repairs, and a flight schoo land available for lease development. Of course, it takes more than just first-rate facilities to land prime business aviation clients. It take commitment to service that is above and beyond. Speed matters, a counts, too. So Denton Enterprise Airport is an easy experience, getting travelers in and out as quickly and conveniently as possible. We provide not just business aviat that high-flying executives and their spouses appreciate. At Denton Enterprise Airport, business travelers will find less congestion, more convenience and easier access to businesses in our region. The citizens of Denton will increaseour prosperity and prestige and attract new aviation services an years to come. With top-flight amenities to serve business and a prime location to provide DFW access, Denton Enterprise Airport is just plane easier. AGENDA INFORMATION SHEET AGENDA DATE : December 3, 2012 DEPARTMENT : Airport ACM: Jon Fortune SUBJECT Receive a report, hold a discussion and give staff direction regarding Airport Fund Investment Guidelines. Economic Development Partnership Board recommends approval (8-0) BACKGROUND The 2010 Business Plan includes a recommendation for Denton Airport to be operated as an Enterprise Fund (2010 Business Plan, page 51). As an Enterprise Fund, the Airport benefits from additional revenue generated through aviation commercial, industrial and hangar facilities built by the Airport and leased to tenants. The policy of providing ground only leases limits the revenue potential from Airport property to the value of unimproved lots. Current ground leases range from $0.12 to $0.25 per square foot annually, depending on the property location and the inauguration date of each lease. Although the policy of offering Airport ground leases at low rates has been successful in attracting private investment at the Airport in hangars and business facilities, the Airport has developed to a point that additional revenue is required for maintenance and public infrastructure improvements. In order to achieve sustainable financial performance as an Airport Enterprise Fund, the Airport may identify and undertake investment in aviation commercial and industrial facilities with long term lease agreements in place to support the investments. Investment in public/private partnerships requires a high degree of analysis of financial risk/return, as well as careful consideration of the private entity participating in the lease or operation of a jointly funded/constructed facility. Investment of public funds at the Airport to generate additional revenue for Airport operations is proposed to include the guidelines attached as Exhibit 1. Attached as Exhibit 2 is a summary of Airport infrastructure recently approved by the City Council as property improvements leased to specific tenants. The terms of these improved property leases is similar to the proposed Airport Fund Investment guidelines. The total cost of improvements is estimated at $408,987, with total annual lease revenue of $28,860. The average payback period for funds expended is 14.2 years, with the length of individual leases ranging from 37 to 40 years. Each lease includes a provision to adjust the lease rate every second year by the amount of increase in the Consumer Price Index and maintenance is the responsibility of the tenant. The alternate income from lease of the improved property as unimproved ground would have been $14,400, if the tenants had decided to enter into a ground lease and construct improvements themselves. This approach to investing gas well royalty revenue in property improvements Agenda Information Sheet December 3, 2012 Page 2 allows the Airport to establish lease revenue that has long term value to fund annual operating expenses of the Airport and to build toward generating a net annual contribution to the Airport Fund reserve. EXHIBITS 1.Public/Private Partnership Investment Guidelines 2.Improved Property Financial Summary Respectfully submitted: Quentin Hix Director of Aviation Denton Airport Development Incentives 9ãwz,z· Public/Private Partnership Investment Guidelines July 2012 The 2010 Business Plan includes a recommendation for Denton Airport to be operated as an Enterprise Fund (2010 Business Plan, page 51). As an Enterprise Fund, the Airport benefits from additional revenue generated through aviation commercial, industrial and hangar facilities built by the Airport and leased to tenants. The policy of providing only ground leases limits revenue from Airport property to the value of unimproved lots. Although this policy has been successful in attracting private investment at the Airport in hangars and business facilities, the Airport has developed to a point that additional revenue is required for maintenance and public infrastructure improvements. In order to achieve sustainable financial performance as an Airport Enterprise Fund, the Airport may identify and undertake investment in aviation commercial and industrial facilities with long term lease agreements in place to support the investments. Investment in public/private partnerships requires a high degree of analysis of financial risk/return, as well as careful consideration of the private entity participating in the lease or operation of a jointly funded/constructed facility. Investment of public funds at the Airport to generate additional revenue for Airport operations must include the following guidelines: 1.Any private entity considered for participation with the Airport through a shared investment or long- term lease/operation of a facility financed from the Airport Fund must have at least a five (5) year record of successful performance in the type of business considered for development. Proof of financial performance must be provided in the form of annual financial statements, annual corporate reports or audited financial pro-forma. Equivalent financial credentials may be provided through performance bonds or secured financial instruments to refund any loss of initial public funds invested in a project approved by the City. 2.A financial pro-forma of Airport Fund investment must produce a minimum of capital recovery amortized over a twenty (20) year period with a four-and-one-quarter percent (4.25%) annual return on investment. The required rate of return may be adjusted periodically by the City to reflect a current cost of capital for the City of Denton. 3.Cash flow into the Airport Fund from any investment should produce an amount equal to a range of twenty-five percent (25%) to fifty percent (50%) additional revenue over the amortized investment recovery. This revenue compensates for the value of the land included in any improved property lease. 4.The calculated payback period from cash flow of funds invested based upon a twenty (20) year amortization plus an operating margin will be eight (8) to twelve (12) years, depending on the size of investment, projected ongoing maintenance cost, longevity of business venture, risk mitigation plan or other issues determined through the project vetting process. 5.Projects which match the investment guidelines established by the City Council will be presented by City Staff to the City Council for consideration. Projects which include exceptions or alternate terms for investment from the Airport Fund will be presented to the Economic Development Partnership Board (EDPB) for recommendation to the City Council. Exhibit 2 Improved Property Lease Summary Development Annaul LeasePaybackLease ProjectCostRevenueYearsYears JVC Parking (Clear Star Street): Fencing$1,125 Striping325 Curb Stops (26@$50)1,300 Concrete Paving34,794 Total Cost$37,544$3,00012.542 USAG Parking (4703 Spartan): Fencing$4,830 Striping425 Curb Stops (59@$50)2,950 Concrete Paving79,172 Total Cost$87,377$7,14012.237 USAG Ramp (Taxilane "H"): Subgrade Stabilization$106,100 Concrete Paving177,966 $284,066$18,72015.237 TOTAL$408,987$28,86014.2 Notes: 1. $408,987 @ 4.25% for 20 years = $30,384 P&I annually; 2. $28,860 X 37years = $1,067,820. AGENDA INFORMATION SHEET AGENDA DATE : December 3, 2012 DEPARTMENT : Airport ACM: Jon Fortune SUBJECT Receive a report, hold a discussion and give staff direction regarding Airport entry infrastructure improvements. Airport Advisory Board recommends approval of modified improvement (6-1) BACKGROUND Denton Airport entrance improvements are being planned by staff to accommodate current and future operation of the Airport. There is a current need to provide a Denton County Transit Authority (DCTA) bus stop and turnaround to accommodate bus service scheduled to begin in January 2013. Also, there is an ongoing need to provide a truck turnaround for the daily traffic of semi tractor-trailers that reach the dead end of FM 1515 at the Airport entrance and then have no accommodation to turn and go back on the highway. Another current improvement that needs to be accommodated with the Airport entry improvement is a small open area to host an Airport sculpture commissioned by the City Council through the Parks Department. As a part of the proposed entry improvement, Airport staff has included a new road entering from Airport Road and connecting south to an extension of Spartan Drive. This improvement will allow access to over twenty-seven (27) commercial hangar locations in the southeast area of the Airport, as well as a location for on-site directional signage for public access to these sites. Both US Aviation Services and Business Air Management, the two Airport flight line service providers, will be accommodated by the improved entry access and signage. Exhibit 1 is a concept plan for improvements being considered for the Airport Road entrance to Denton Airport. Engineered plans and specifications for construction of Airport entrance improvements have been developed and construction quotes have been requested from Jagoe Public Company and Floyd Smith Concrete under the terms of their City Council approved annual contracts. If staff is directed to proceed with planning the proposed entry improvements by the City Council, construction quotes will be presented for consideration on a subsequent City Council agenda. FISCAL INFORMATION does not exceed three hundred fifty thousand dollars ($350,000). Quotes for actual construction have been requested from Jagoe Public Company and Floyd Smith Concrete under terms of their annual contracts with the City of Denton. Agenda Information Sheet December 3, 2012 Page 2 PRIOR ACTION This entry improvement was presented to the Airport Advisory Board (AAB) at their meeting on November 14, 2012 and following discussion, the AAB recommended approval of a modified improvement to the Airport entry. The portion of the staff proposal related to the bus stop/truck turnaround was approved and the portion of the proposed entry improvement related to the southbound entry road was tabled for future consideration (Exhibit 2). The discussion with AAB Members included specific requests of staff to provide more information regarding potential development in the area adjacent to the southbound entry road (Exhibit 3) and notification to all tenants in the southeast area of the Airport that this improvement is pending. Notification to tenants has been provided and staff has not received any feedback. Additional area development information will be discussed with the AAB at the December 12, 2012 meeting. RECOMMENDATION Airport staff recommends approval of the improvement proposed for the Airport entry. EXHIBITS 1.Airport Entry Concept Plan 2.Excerpt from Airport Advisory Board Draft Minutes 3.Area development included in the 2003 Airport Master Plan Respectfully submitted: Quentin Hix Director of Aviation Excerpt Exhibit 2 DRAFT Airport Advisory Board Minutes November 14, 2012 11-21-12 Item 3: Staff presented a proposed Airport entry development that includes ground transportation improvements to provide an alternate entry from Airport Road ontus stop and turnaround for a new Denton County Transportation Authority (DCTA) route se Airport beginning in January 2013 and an entry road from Airport Drive. There followed discussion regarding the purpose of the entry improvement and the amount of notice given to Airport tenants that the improvements are being requested staff to provide a comprehensive plan showing the pote adjacent to the proposed road south into the Airport. Bill Schofield requested staff to n affected by the proposed improvement and to provide them an oppo the entry road development. Marc Moffitt made a motion to recommend approval of the entry improvement for a bus stop and truck y Karen Dickson. Motion passed 6-1. JOHN CARRELL DR.JOHN CARRELL DR. SPARTAN DR.SPARTAN DR. FM 1515 AIRPORT RD.FM 1515 AIRPORT RD. JIM CHRISTAL RD.JIM CHRISTAL RD. 01MP02-5A-2/28/03