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McKinney St. Denton, Texas 76201 www.cityofdenton.com Legislation Text File #:ID 19-1068,Version:1 AGENDA CAPTION Receive a report, hold a discussion, and give staff direction regarding the City of Denton’s Cultural District program, formation of the City’s first Cultural District (the Original Denton District), and the City’s application to the Texas Commission on the Arts Cultural Districts Program. City of DentonPage 1 of 1Printed on 5/31/2019 powered by Legistar© City of Denton City Hall 215 E. McKinney Street Denton, Texas www.cityofdenton.com _____________________________________________________________________________________ AGENDA INFORMATION SHEET DEPARTMENT: Economic Development CFO: Antonio Puente, Jr. DATE: June 3, 2019 SUBJECT Receive a report, hold a discussion, application to the Texas Commission on the Arts Cultural Districts Program. BACKGROUND Cultural districts are defined geographical areas that encourage and celebrate arts, culture, entertainment, and history for the purpose of economic and community development. These districts are formed around an mote to visitors and residents. Cultural assets may include performances and exhibitions, creative activity, architecture, and historical offerings. Local communities may take action to designate a cultural district. This designation is a recognition of the contributions of the assets and amenities in that area, but does not obligate property owners to any type of additional regulations, zoning restrictions, or any other regulatory requirements. Cultural districts can seek state designation through the Texas Commission on the Arts (TCA) Cultural Districts Program. State designated cultural districts are eligible for grant funding from TCA for cultural tourism projects (if such grant programs are provided continued funding through the State Legislature). TCA administrators have identified the following common traits among successful cultural districts that may serve as indicators of potential success in new districts: Unique and authentic identity Political and community support Strategic partnerships Inclusive cultural strategic planning Artists are partners Sustainable artist live/work spaces Anchor institutions and special events Strong amenities Local developer/s committed to the cultural district Marketing and promotion efforts Following the direction of City Council at the Feb. 27, 2018 City Council meeting, staff began taking steps to form a cultural district and seek the TCA designation. At the Feb. 4, 2019 City Council Luncheon, Council provided direction on the boundaries of the district, governance structure, and the name, the Original Denton District. Since early 2018, the City of Denton has been actively working towards forming the locally designated cultural district, the Original Denton District, and seeking designation from TCA. Steps taken have included: Formation of a citizen stakeholder advisory group; Conducting secondary research with other cultural districts in Texas; Completing additional analysis based on data gathered as part of the City Hall West Needs Assessment and City Hall West Business Plan; Hosting community meetings; Hiring and engaging with Social Impact Architects to complete the cultural district needs assessment, cultural district strategic plan, and SWOT analysis; Creating the Original Denton District logo, publication standards, and related graphics; Creating a website and related social media accounts to conduct digital engagement; Conducting a photo survey of cultural assets in the district and creating a cultural asset inventory; Completing a community art project at the Denton Community Market and Arts & Jazz Festival; Conducting significant research related to art, artists, performance venues, music and bands, bars and restaurants, retail establishments, gallery spaces and arts-related businesses, parks, museums, festivals and other events, history and architecture, and cultural heritage related assets and amenities that fall within the boundaries of the City Completing the TCA application and producing the required attachments, including a 5-minute audio/visual sample, a marketing plan, a cultural district plan, and seeking letters of support from community leaders. Denton is fortunate to have a wealth of cultural assets, and the Original Denton District is a new way to embrace and promote those assets for economic development and cultural tourism, as well as opening up a new avenue for grant funding. Action items related to the formation of a local cultural district and submitting an application to TCA for state designation we at the May 28, 2019 special called meeting. Additionally, an ordinance amending the Public been drafted for consideration. PRIOR ACTION/REVIEW (COUNCIL, BOARDS, COMMISSIONS) Feb. 27, 2018 City Council Work Session Staff presentation regarding cultural districts; Council direction to pursue formation of cultural district and seek TCA designation. Nov. 11, 2018 Informal Staff Report ISR distributed to provide update on staff efforts to form cultural district and complete TCA application. Feb. 4, 2019 City Council Luncheon Staff presentation to Council; Council direction provided on district boundaries, name, logo, and governance structure. April 4, 2019 Public Art Committee Meeting Staff provided a written update to Public Art Committee. April 5, 2019 Friday Report Staff update in the Friday Report regarding status of TCA application and community meetings. May 2, 2019 Public Art Committee Meeting Staff provided a written update to Public Art Committee. May 10, 2019 Friday Report Staff update in the Friday Report regarding status of TCA application and community meetings. May 28, 2019 Public Art Committee Meeting The Public Art Committee received a presentation and gave direction regarding the formation of the Original Denton District, recommended a resolution of support for the application to the Texas Commission on the Arts, and recommended an ordinance amending the charges of the Public Art Committee to include oversight of cultural districts. EXHIBITS 1. Agenda Information Sheet 2. Presentation 3. Draft TCA Application Respectfully Submitted, Jessica Rogers Director of Economic Development Required Attachments: Map of the City of Denton City Limits CITY OF DENTON Lake Ray Roberts Sanger Aubrey 2164 ") I35 §¦¨ 428 ") Krum 77 288 £ ¤ !( 288 2164! ( " ) 428 Crossroads 380 ") 77 £¤ £ ¤ 380 £ ¤ 380 £ ¤ I35 §¦¨ 426 ") I35E §¦¨ 1515 77 ") 377 £ ¤ £ ¤ I35W 426 §¦¨ 288 ") !( Lake Lewisville Oak Point I35E §¦¨ Ponder 2449 ") Shady Shores I35W 377 §¦¨ £¤ 1830 " ) 2181 ") I35E §¦¨ Corinth I35W §¦¨ CRAWFORD ROBSON RANCH Lake Dallas Northlake Argyle Hickory Creek Copper Canyon Highland Village The City of Denton has prepared maps for departmental use. These are not official maps of the City of Denton and should not be used for Legend legal, engineering or surveying purposes but rather for reference purposes. These maps are the property of the City of Denton and have City of DentonCenterline been made available to the public based on the Public Information Act. The City of Denton makes every effort to produce and publish the NAA 8/1/20Lakes most current and accurate information possible. µ No warranties, expressed or implied, are Denton ETJ provided for the data herein, its use, or its Surrounding Cities Date: 2/27/2017 00.512 interpretation. Utilization of this map indicates Miles understanding and acceptance of this statement. Required Attachments: Map of the Cultural District Original Denton District Asset Map WITHERS STREET QUAKERTOWN PARK THE SQUARE Euline Brock Down- town Denton Transit Center Map not to scale OAKWOOD CEMETERY FRED MOORE PARK MARKERDESCRIPTION Park Live Music/Performance/ Event Location Restaurant/Bar Historic/Heritage/Cultural Site Art Installation Original Denton District Map WITHERS STREET QUAKERTOWN PARK THE SQUARE Map not to scale OAKWOOD CEMETERY FRED MOORE PARK Original Denton District Historic Designations/Properties Map WITHERS STREET QUAKERTOWN PARK THE SQUARE Map not to scale OAKWOOD CEMETERY FRED MOORE PARK MARKERDESCRIPTION National Register of Historic Places. There are 29 Contributing Properties within the National Register Locally designagated property Original Denton District Transit Map WITHERS STREET QUAKERTOWN PARK THE SQUARE Euline Brock Downtown Denton Transit Center Map not to scale OAKWOOD CEMETERY FRED MOORE PARK MARKERDESCRIPTIONLOCATION Euline Brock Downtown 604 E. Hickory Denton Transit Center Bus Stop - Denton County Downtown bus stops TransportationAuthorityRoutes 1, 2, 3, 4, 5, 6, 7, & 8 Bus Routes - Denton County Bus route - Routes 1, 2, 3, 4, 5, 6, 7, & 8 Transportation Authority Original Denton District Zoning Map Quakertown Park The Square OAKWOOD CEMETERY FRED MOORE PARK COLORZONING DESIGNATION Downtown Denton Parks / Open Space Neighborhood / University Compatibility Area Moderate Residential Required Attachments: Resolution of Endorsement from City Government EXHIBIT A Original Denton District Boundary Map EXHIBIT A Original Denton District Boundary Map Required Attachments: CDME Policy and Commitment to Accessibility and the ADA Original Denton District Policy and Commitment to ADA City of Denton Policy 100.02: Americans with Disabilities Act Policy Statement It is the policy of the City of Denton to provide equal access to all City sponsored services, programs, and activities for citizens and employees with disabilities, as provided by the "Americans with Disabilities Act" of 1990, 42 U.S.C. § 12101, et seq., as the same may be amended from time to time (the ADA). The City will not discriminate against a "qualified individual with a disability," as this term is defined by the ADA, with regard to job applications, hiring, advancement, discharge, compensation, training and other terms, conditions and privileges of employment. The City will make reasonable modifications and accommodations in policies, practices, and procedures to ensure equal access; will provide auxiliary aids and services when necessary to provide effective communication, and will operate its programs so that, when viewed as a whole, those programs are readily accessible to, and useable by, individuals with disabilities. This language cited above was incorporated into Resolution No. 19-XXXX, a Resolution of the City of Denton in support of the Original Denton District seeking state designation as an official cultural district from the Texas Commission on the Arts. Required Attachments: CDME Committee Roster Original Denton District CDME Board Roster Public Art Committee Brian Wheeler, Chair Monet Franklin, Vice Chair Nick Bagherpour Alicia Eggert Jodi Ismert Michelle Lynn Terry Nobles (GDAC) Ed Steele Ex-Officio: Georgina Ngozi, Executive Director, Greater Denton Arts Council Ex-Officio: Jessica Rogers, Director of Economic Development Ex-Officio: Gary Packan, Director of Parks and Recreation Staff Liaison: Michelle Cunningham, Business Development Officer *One seat is currently vacant Brian Wheeler (Chair) Brian Wheeler is a 30-year resident of Denton and a graduate of the University of North Texas School of Visual Art, where he studied ceramics and fiber arts. Mr. Wheeler is currently the Assistant Director of the UNT Elm Form Education Center, a regional science education center with an active art exhibition space that focuses on environmentally themed art. He previously worked as a technician in the UNT Art Gallery and an exhibition designer and art handler on large-scale, international touring exhibits. Mr. Wheeler was appointed to the Public Art Committee in December 2013 and is the current PAC chair. Monet Franklin (Vice Chair) Monet Franklin is currently a legal assistant at a local law office and is a graduate of North Central Texas College and the University of North Texas. Ms. Franklin has shown a commitment to community service throughout her career and has served as a mentor for the United Way of Denton County, is an active member of the Southeast Denton Neighborhood Association, and has been a volunteer with the Denton Black Film Festival, National Night Out, and Denton County Friends of the Family. Ms. Franklin was Nick Bagherpour Nick Bagherpour is Division Manager for Megatrex Production Music, a leading independent music source for television, film, commercial, and multimedia projects. A lifelong passion for music has motivated him to advocate for and serve the Denton music scene since moving to Denton shortly after completing a erature. Mr. Bagherpour is Co-Founder and President of the Denton Music and Arts Collaborative (DMAC), a nonprofit organization promoting the preservation, promotion, and continuation of the unique and culturally significant musical and artistic heritage of Denton, through programs aimed at improving the lives and livelihoods of local musicians and artists, and encouraging new musicians and artists to put down roots in Denton. Among its initiatives, DMAC subsidizes health insurance premiums for musicians who might not otherwise afford coverage. He has served on the board of 35 Denton (formerly NX35 and 35 Conferette), an annual 3-day music festival from 2005-2016 that received multiple awards/recognition by publications that include Dallas Observer, D Magazine, Huffington Post, and the Fort Worth Star-Telegram. Mr. Bagherpour was appointed to the Public Art Committee in August 2018. Alicia Eggert Alicia Eggert is Assistant Professor of Studio Art and Sculptor Program Coordinator, College of Visual Arts, University of North Texas, and was previously Assistant Professor of Art, Bowdoin College. Ms. Eggert studied Interior Design at the University of Copenhagen, Denmark, h Alfred University. Her work has appeared globally in over 100 museum, solo, and selected group exhibitions, including several corporate/foundation collections, and she is a frequently selected panelist and lecturer. Her leadership in artists/arts supports initiatives include: co-organizer and curator of Kitchen Sink PDX, Portland, OR; co-organizer of CAMP, an annual thinking-making symposium workshops in New York and Maine; and most recently, board member, Emergent Ground, Oakland, CA, a nonprofit and social justice initiative that integrates art and design to bring about positive transformation in the built environment through youth-centered education and community-based projects. Ms. Eggert was appointed to the Public Art Committee in May 2019. Jodi Ismert Jodi Ismert has lived in Denton for more than 20 years, staying after graduating from UNT with a Psychology degree. Ms. Ismert has spent her professional career in finance, accounting, and data for global banking institutions, and she has spent the last decade at JPMorgan Chase. Ms. Ismert is a community activist and has close ties to many members of the community. She is on the Denton Drilling Awareness Board, and is very involved with the city leaders and the community at large. She is also a direct stakeholder of ODD, living only a couple of blocks from the designated boundaries. Ms. Ismert was appointed to the Public Art Committee in March 2018. Michelle Lynn Michelle Lynn is the media information specialist for the Denton Independent School District. Ms. Lynn is a graduate of Leadership Denton and also currently serves on the board of directors of the Greater Denton Board for the Denton 2030 Plan and the Citizens Advisory Board for the City Hall West redevelopment committee. Ms. Lynn previously spent 6 years on the Denton Historic Landmark Committee, where she served as co-chair. Before moving to Denton in 2010, Ms. Lynn worked in arts marketing for Shryock Auditorium in Illinois, at the Dallas Shakespeare Festival as a marketing and membership coordinator, and at the Undermain Theater and other Dallas-area theaters in marketing, membership, dramaturgy, and theater design roles. Ms. Lynn was appointed to the Public Art Committee in August 2017. Terry Nobles Terry Nobles is the Director of Marketing for local architecture firm, Kirkpatrick Architecture Studio, where hand in all marketing initiatives, including proposals, brochures, and website design. Mr. Nobles has dedicated much of his time in Denton to community service, including coaching soccer in the Denton Rec League, directing the Arts Guild Auction for GDAC, and managing stages for the Arts & Jazz Festival. Mr. Nobles is the Immediate Past President of the Board of the Denton Festival Foundation (Arts & Jazz Festival), Vice President of Membership for the Music Theater of Denton, and a board/committee member of the Greater Denton Arts Council, Beaujolais and More (annual fundraiser for the Campus Theater), and the Day of the Dead Festival. Mr. Nobles was appointed to the Public Art Committee in June 2018. Ed Steele Ed Steele is a Denton-based photographer who specializes in capturing the raw essence of entertainers, musicians, and performers. His work has been published in The Guardian, Denton Record-Chronicle, Dallas Morning News, Oklahoma Today, and the Dallas Observer. In 2014, Steele was awarded the title photography for the Thin Line Festival, where he curates work from photographers from all over the world. Mr. Steele was appointed to the Public Art Committee in June 2016. Georgina Ngozi (Ex-Officio) Georgina Ngozi is the Executive Director of the Greater Denton Arts Council (GDAC). Ms. Ngozi has worked across the country in the field of arts education and administration for more than 25 years. At the managed a $7 million budget for a community-based institution serving 250,000 onsite visitors and another 100,000 offsite visitors, via festivals, school-based programs and community outreach programs for children ranging in age from infancy through high school. A former Ms. Ngozi is active in the broader arts and museum communities. She has served as a grant reviewer for the National Endowment for the Arts and the Institute for Museum and Library Services, and other organizations. She is a founding Board Member of the Sugar Hill Chil is a graduate of SUNY-Binghamton. As the GDAC Executive Director, Ms. Ngozi serves as an ex-officio member of the PAC. Jessica Rogers, Director of Economic Development (Ex-Officio) Jessica Rogers was named Director of Economic Development for the City of Denton in April 2019. Prior to that role, Ms. Rogers served as the Deputy Director of Public Affairs and Intergovernmental Relations and In that role, she communication, media relations, digital engagement, and community outreach, and she oversaw graphic design, campaigns. Ms. Rogers thriving business community and integrating the creative economy and art into the mic development strategy. Ms. Rogers holds a ffairs from Indiana University. As the Director of Economic Development, Ms. Rogers serves as an ex-officio member of the PAC. Gary Packan (Ex-Officio) Gary Packan was named Director of Parks and Recreation for the City of Denton in February 2018. Prior to that role, Mr. Packan was the Assistant Director of Parks and Recreation for the City of Arlington, a position he held since 2007. Mr. Packan has previously served as an Assistant City Manager for the City of Sandusky, Ohio where he managed Parks, Recreation, and Economic Development, and as the Director of Parks and Recreation for the City of Huron, Ohio. In addition to his professional experience, Mr. Packan has contributed significantly to the parks and recreation management profession through his involvement in the National Recreation and Park Association (NRPA), the Texas Recreation and Park Society (TRAPS), and the Ohio Parks and Recreation Association. While with the City of Arlington, he contributed to the department being recognized with the TRAPS gold medal in 2012 and 2015 and the department was an NRPA gold medal finalist in 2014, 2016, and 2017. Mr. Packan holds a Bachelor of Science and Master of Education in Recreation and Leisure Services from Bowling Green State University. As the Director of Parks and Recreation, Mr. Packan is an ex-officio member of the PAC. STAFF Michelle Cunningham, Business Development Officer international initiatives, and is staff liaison to the Public Art Committee. Ms. Cunningham is a Leadership Denton graduate and has previously served as Co- Sister City program. She has s Hispanic Chamber, Black Chamber, League of United Latin American Citizens, Rotary Club, Aids Services of North Texas (Health Services of North Texas), Owsley Community School (after school education and arts enrichment program), and has College Foundation Board and the Denton ISD Career & Technology Education Advisory Committee. Ms. programs are pivotal in creating respectful, inspired communities that celebrate and express unique diversities and aspirations. Ms. Cunningham serves as the City of Denton staff liaison to the PAC. In addition to these individuals, staff rely on colleagues and co-workers with additional areas of expertise. Other staff members include: Julie Glover, Economic Development Program Administrator Julie Glover holds a Bachelor of Science degree in journalism and a Master of Business Administration degree from Texas Woman's University. In 2001, she earned her Professional Certification in Downtown Management from the National Trust for Historic Preservation. Ms. Glover is a past recipient of the Texas Historic Commission's Anice B. Read Award of Excellence in Community Heritage Development and has served as President of the Texas Downtown Association. She has worked for the downtown revitalization program since 1994. Ms. Glover serves on advisory boards for the Denton Convention and Visitors Bureau and the Denton Holiday Festival Association, and is involved in numerous civic and community service organizations. Ms. Glover is the staff liaison for the Downtown Task Force and Denton Main Street Association. Roman McAllen, Historic Preservation Officer Roman McAllen is the Historic Preservation Officer for the City of Denton. Previously, Mr. McAllen worked for the City of Brownsville as Historic Preservation Officer (2014-2016) and as a planner (2011-2014). He was a founding member of the Brownsville Preservation Society and is a member of the American Institute of Architects (AIA), Lower Rio Grande Valley AIA and Texas Society of Architects. Ro degree in architecture from the University of Texas at Austin. Mr. McAllen is President-Elect of the Preservation Texas, has written numerous articles for regional publications, and has served as a lecturer and panelist for various regional and statewide conferences. Required Attachments: Cultural District Plan Required Attachments: Cultural District Marketing Plan MARKETING PLAN 2019 - 2024 ΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗΗ atΏЊ VISION A vibrant downtown Denton, energized with arts, entertainment, music, events, affordable housing, shopping, and culture. A unique cultural destination that celebrates the diversity of art and artists, enhances the vibrancy of our public and cultural spaces, and integrates art, culture, music, innovation, and history. MISSION The Original Denton District promoting and supporting the diversity of cultural amenities that celebrate our history, define our present, and curate our future. GOALS ESTABLISH Launch | Create | Form CONNECT Touch | Spark | Reach ENGAGE Influence | Listen | Educate PROMOTE Exhibit | Showcase | Display GROW Expand | Build | Thrive atΏЋ About the Marketing Plan The Original Denton District (ODD) Marketing Plan presents goals, strategies, and tactics to successfully market ODD. The goals represent the guiding principles for the plan and support each of the strategies that follow. The strategies are the intentional actions that ODD should take to achieve its goals, while the tactics are the individual work plan items and include a budget estimate and deliverable (when necessary). The plan was drafted to focus on creativity; leverage the knowledge, skills, and abilities of existing staff; and take advantage of existing and low-cost resources to achieve the biggest return on investment. Additionally, the plan was crafted to be adaptable and flexible, and the continued pursuit of tactics should be based on the ongoing measurement of key metrics. Keys to Success Focus on digital and person-to-person connections. Use influencer culture to expand reach. Test ad effectiveness and if som Review and adapt the Marketing Plan annually to ensure strategies are executed to meet the needs of ODD at that time. Keep budget and available resources in mind when implementing tactics. Key Metrics The following metrics will be tracked: Website: visits, page views, average time on site, visits per user. Social media: engagements, impressions, clicks, likes. Events: visitors. ROI: reach per ad spend, organic vs. paid reach. Additional metrics should be added whenever necessary to accurately measure actions taken and to ensure goals are being met. atΏЌ Goal 1: Establish The first area of focus is to establish the Original Denton District (ODD), define and launch the brand, and showcase the character to the community and beyond. Before ODD can be marketed effectively as a destination, what ODD is and what it offers to artists, residents, businesses, and visitors must be defined. Strategy 1.1: Develop a unique, marketable, and recognizable brand. Tactic 1.1.1: Create the ODD brand publication standards and style guide to ensure consistency. To reinforce ODD as an identifiable place and marketable destination, ODD will establish a brand, publication standards, and style guide to ensure ODD is consistently represented in the community. Brand publication standards will set logos and fonts, establish the guidelines for the use of the logo, and determine how the brand will be presented in print and digital media. A style guide will ensure that clear and consistent language is used throughout all print and digital media. By having the tools to establish the parameters for the use of the ODD brand, the brand and its attributes will become more recognizable and defined in the public space. Deliverable: Brand and publication standards. Budget: None. All work to be performed in-house. Tactic 1.1.2: Develop messaging and context, create standard talking points, and share talking points with influencers. The way ODD is described by key information gatekeepers and influencers will set the tone for how ODD is described throughout the community, region, and state. It is important to establish the messaging that community leaders, influencers, artists, and musicians can use when talking about what ODD is, the value it brings, and why it is an important part of the Denton community. Deliverable: Messaging and talking points brief. Once the brief is developed, use brief to refine website, social media, and digital media campaigns. Budget: None. All work to be performed in-house. Strategy 1.2: Define the ODD identity. Tactic 1.2.1: Focus on what makes ODD special and highlight elements of ODD that define it. ODD stakeholders need to clearly define what makes ODD special so that promotional materials, ads, videos, and marketing products can be tailored to the ODD image. One of the greatest values of ODD is its uniqueness and distinctiveness from other parts of the Denton community and other cultural districts in Texas. Deliverable: Stakeholders list, amenities and assets list, venue list, notable acts list. Budget: None. All work to be performed in-house. atΏЍ Tactic 1.2.2: Build an image and graphics gallery that matches ODD identity. Visual imagery will be a key element in all print and digital media marketing materials. Images should consistently match with identity, highlight its amenities and people, and encourage positive emotional associations and responses from audiences. Deliverable: Photo gallery, visual art standards (e.g. color enhancements, filters, etc.). Budget: None. All work to be performed in-house. Tactic 1.2.3: Develop initial marketing pieces to reinforce ODD identity. Initial promotional materials should focus on reinforcing the brand and the distinctive elements of the ODD. Both print and digital promotional materials can be used, but the focus should be on visually appealing digital content that is shared by key influencers. ODD should incorporate materials that invite engagement. Sensory and participatory materials that leave audiences with a tangible product that represents ODD and will encourage further engagement. Deliverable: Website, social media channels, brochures, ads, etc. Budget: Design, none. Up to $3,500+ for print and digital ads. Strategy 1.3: Build the ODD reputation. Tactic 1.3.1: Create promotional items for distribution at events and locations. Promotional items should be unique to ODD and its characteristics. The items themselves should represent ODD, reinforce the brand, and engage the recipient. Items should be placed at key venues and events and provided to stakeholders for local distribution. Materials should also be distributed in areas that receive substantial visitor traffic or are likely to attract visitors who would be interested in ODD. Deliverable: Products for distribution at events, Convention and Visitors Bureau, festivals, stakeholders. Budget: Estimated at $1,000 per year for five years; Total $5,000. Leverage as many internal resources as possible to reduce budget need and leverage existing partnerships through HOT funds. Tactic 1.3.2: Identify potential markets and target audiences. A goal of ODD is to attract new visitors to come to the District and ensure they have access to the amenities, events, and entertainment they desire. To better attract visitors, ODD will identify places to market the District and specific audiences and audience segments to target. Deliverable: Analysis of new and potential markets to target. Ads that target specific audience segments. Budget: None. Research and analysis completed in-house. atΏЎ Tactic 1.3.3.: Highlight ongoing events and amenities to showcase value of ODD. There is an abundance of cultural events, activities, performances, and festivals going on in ODD almost daily. These events should be highlighted and featured through various platforms to give visitors an inside look at everything ODD has to offer. Event and activity features should be built into consistent campaigns and messaging strategies. Deliverable: Social media posts, digital and print ads, website/blog features. Budget: Use HOT funds as available or leverage existing partnerships supported by HOT funds (e.g. provide briefs, logos, graphics, etc. to CVB). atΏЏ Goal 2: Connect Work with Denton community, artists, makers, musicians, and others mission. Focus on events, amenities, and other elements that draw people to ODD and keep them coming back. Find local influencers who have large audiences of people likely to visit Denton and encourage others to do so as well. Strategy 2.1: Build a resource bank. Tactic 2.1.1: Create list of all amenities, venues, galleries, and events that occur in ODD. ODD will maintain an active list of all existing and new events, amenities, galleries, venues, performance spaces, etc. This list will be used as part of a resource bank to attract visitors and highlight the abundance of activity in the District. ODD should link to existing resource banks, such as the Convention and Visitors Bureau to ensure all audiences are being reached without duplicating efforts. Track ongoing and unique events to ensure that all segments of the creative community are reached and highlighted. Deliverable: Event calendar, highlights, blog posts, social media posts, and event promotions. Budget: None. Completed in-house with existing resources. Tactic 2.1.2: Use resource bank to connect target audiences with ODD amenities. Use resource list to curate and target specific audiences. Targeted audiences can include those who have already shown interest in certain types of cultural events or may focus on generating exposure to new audiences. Targeted creative community has to offer. Deliverable: Dedicated promotions or ads. Influencer campaigns to curate distinct visual elements. Budget: Included in marketing budget of $3,500+ per year. Strategy 2.2: Increase connections within community. Tactic 2.2.1: Connect with existing arts community to discover what exists and what is needed. ODD staff should ensure that artists, musicians, entertainers, and those connected to art in Denton are connected with the ODD resources and amenities. ODD should reach out regularly to arts and culture organizations to stay involved and connected with the needs of the community and aid in the preparation of messaging to audiences. Deliverable: Ongoing communications between ODD and artists to ensure that marketing is attracting the audience they need and want. Budget: None. Work to be completed in-house with existing resources. atΏА Tactic 2.2.2: Use ODD to bring different segments of artists, makers, and musicians together. Use ODD to initiate, host, or sponsor events, roundtables, and education/resource events that bring different elements of the creative community together. Work to develop synergistic pathways in which artists and makers in the District can support each other. Deliverable: Workshops, events, feedback and ideation sessions. Budget: None to minimal. Use available resources as needed and leverage existing partnerships. atΏБ Goal 3: Engage A central component of promote ODD and attract visitors. To do that successfully, audiences need to be engaged with ODD and the assets within. Strategy 3.1: Build partnerships. Tactic 3.1.1: Leverage existing organizations and create partnerships to promote Denton. Work with the Convention and Visitors Bureau, the Greater Denton Arts Council, and other local arts organizations to cross-promote events and activities in ODD. Collaborations with creative entities across Denton will help maximize the promotional efforts of ODD. Deliverable: Event programs, website, sharing on social media channels. Budget: None. Leverage existing partnerships and connections that already exist. Tactic 3.1.2: Connect with regional and state interests to create artist mentorship program. Explore opportunities to collaborate with arts organizations in the Dallas-Fort Worth (DFW) area and other regions in the state. Through an artist mentorship program, artists can both gain and share insight on best practices in the creative industry. A program like this would also help bring regional artists to ODD. Deliverable: Connections with other cultural districts and arts-related entities in DFW. Program development with existing arts-related organizations. Budget: Depends upon program design, but existing resources should be used as much as possible. Strategy 3.2: Focus on outreach & education. Tactic 3.2.1: Host a booth at regular events like Denton Community Market and Arts & Jazz Festival to educate the public about ODD and how they can get involved. Additionally, ODD could host or sponsor professional development events (such for artists to learn effective marketing methods and strategies, grant writing guidelines, and more from guest speakers. Deliverable: Regular meetings or appearances at events. Budget: Minimal, but use existing resources as much as possible. atΏВ Strategy 3.3: Highlight artists, makers, events, and venues on website and social media channels. Tactic 3.3.1: Coordinate regular features of people and places in ODD. Take photos and conduct brief interviews with local artists, makers, and musicians who frequent venues in ODD. Feature artists, makers, and musicians regularly and during special events. Use influencer campaigns to support and promote assets in ODD. Deliverable: Photos shared on website, social media channels. Budget: None. All work to be conducted in- atΏЊЉ Goal 4: Promote Arts and cultural organizations are valued members of the business community and make up the creative economy that positively contributes to making Denton a great place people want to live, work, and play. ODD should focus promotional efforts on reaching new audiences and sharing meaningful stories that encourage and uplift the creative forces in Denton. Strategy 4.1: Develop target market for three key sectors: visitors, residents, and artists and makers. Tactic 4.1.1: Visitors: people who come to Denton for the arts and culture. Develop relationships with regional and statewide organizations to craft new ways of reaching those outside the Denton community. Build partnerships with travel, arts, and leisure publications and websites to connect with those who may not be familiar with cultural offerings. Deliverable: Research related publications and outlets. Analyze possible ROI from ad purchases. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. Tactic 4.1.2: Residents: people who live in Denton. Collaborate with local arts and culture organizations to maximize impact and to reach residents who may not be aware of all the events and activities in ODD. Additionally, this type of partnership will help reach those in the Deliverable: Research related publications and outlets. Analyze possible ROI from ad purchases. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. Tactic 4.1.3: Artists and makers: people who create and actively participate in the arts. Reach out to local, regional, and statewide groups and organizations like the University of North Texas, Texas with upcoming artists and makers. Find out how they want to share their story and develop ads and digital media accordingly. Deliverable: Research related publications and outlets. Analyze possible ROI from ad purchases. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. atΏЊЊ Strategy 4.2: Develop consistent messaging. Tactic 4.2.1: levator speech Develop a brief description about what ODD is, the purpose that it serves, and how the audience can benefit from visiting the District. Utilize this messaging across all platforms. Deliverable: Print, website, social media, interpersonal communication. Budget: None. All work completed in-house. Tactic 4.2.2: Target messaging to best reach desired/specific audiences. With an overall goal of bringing people to the District, the messaging needs to be tailored to each audience because each group provides a unique opportunity. Visitors can choose Denton as an arts and culture destination. Denton residents can stay local and experience culture and entertainment close to home. Artists and makers can showcase their skills and talents among a like-minded and established community of creatives. Deliverable: Print, website, social media, interpersonal communication. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. atΏЊЋ Goal 5: Grow The last phase of successfully marketing ODD is to take active steps to help grow the District and its artists. This involves creative storytelling; developing innovative, diverse, and attractive ads and messaging; and being open to changing strategies if feedback shows something is not working. Strategy 5.1: Create stories. Tactic 5.1.1: Create and implement media campaign to solicit news coverage of local artists and makers. Pitch a weekly feature story series to area news outlets to promote ODD and all that it encompasses. Write a regular column in local publications. Submit interesting stories to regional and travel industry publications that feature unique Denton art, artists, events, and more. Deliverable: Print, website, social media, interpersonal communication. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. Tactic 5.1.2: Highlight local/public art throughout the District (murals, sculptures, paintings, etc.). On social media, share compelling photos that feature unique and unusual sights in ODD. Social media followers will be asked to share their favorite spots. Deliverable: Print, website, social media, interpersonal communication. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. Strategy 5.2: Have fun. Tactic 5.2.1: Attract attention. Engage with the community through unique and memorable experiences, such as a community art project. Invite engagement and interaction to further enhance the cultural experiences of residents and visitors. Promote art in creative ways, such as artist features on local blogs or publications. Think outside of the box for marketing strategies and work to make an impact. Deliverable: Social media, blog posts, connections with reporters, story pitches. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. Tactic 5.2.2: Generate buzz. Produce shareable content and use #OriginalDentonDistrict on all social media posts. The social media campaign described in Tactic 3.3.1 and others will be utilized. Featuring local artists, makers, and venues in digital content will entice them to share ODD posts with their friends and followers. Deliverable: Social media and digital content. Budget: Most work completed in-house. Use of ad dollars for marketing consistent with available budget. atΏЊЌ Strategy 5.3: Seek new outlets to promote ODD. Tactic 5.3.1 Leverage partnerships. Work with stakeholders and community partners to find new ways to promote the ODD outside of traditional means (social media, website, print advertising, etc.). Deliverable: Discussions with artists, residents, and stakeholders about ways to reach new audiences. Budget: None. Focus is on partnerships. Strategy 5.4: Create feedback loops to evaluate strategies. Tactic 5.4.1 Engage with the public to solicit community input. Craft a community-wide survey and host focus groups to garner direct feedback from the public on the successes and opportunities in ODD. Prior to the launch of new programs, these stakeholders will be consulted to ensure these Deliverable: ROI and effectiveness analysis. Report and analysis of key marketing metrics. Budget: None. Completed in-house. atΏЊЍ Implementation Schedule YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 Goal 1: Establish Strategy 1.1 Tactic 1.1.1 X Tactic 1.1.2 X X X X X Strategy 1.2 Tactic 1.2.1 X Tactic 1.2.2 X X X Tactic 1.2.3 X X Strategy 1.3 Tactic 1.3.1 X X X X X Tactic 1.3.2 X X X Tactic 1.3.3 X X X X X Goal 2: Connect Strategy 2.1 Tactic 2.1.1 X X X X X Tactic 2.1.2 X X X X X Tactic 2.2.1 X X X X X Tactic 2.2.2 X X X X Goal 3: Engage Strategy 3.1 Tactic 3.1.1 X X X Tactic 3.1.2 X X X Strategy 3.2 Tactic 3.2.1 X X X X X Strategy 3.3 Tactic 3.3.1 X X X X X Goal 4: Promote Strategy 4.1 Tactic 4.1.1 X X X Tactic 4.1.2 X X X Tactic 4.1.3 X X X Strategy 4.2 Tactic 4.2.1 X X X Tactic 4.2.2 X X X X X Goal 5: Grow Strategy 5.1 Tactic 5.1.1 X X X X X Tactic 5.1.2 X X X X X Strategy 5.2 Tactic 5.2.1 X X X Tactic 5.2.2 X X X X X Strategy 5.3 Tactic 5.3.1 X X X X X Strategy 5.4 Tactic 5.4.1 X X X *Implementation schedule subject to funding availability and changes to reflect the needs of the District. atΏЊЎ Required Attachments: List of Pertinent Web Links Original Denton District Pertinent Web Links Nonprofit Art Organizations Denton Bach Society: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓĬğĭŷ͵ĭƚƒΉ Denton Community Theater: ŷƷƷƦƭʹΉΉķĻƓƷƚƓĭƚƒƒǒƓźƷǤƷŷĻğƷƩĻ͵ĭƚƒΉ Denton Music and Arts Collaborative: ŷƷƷƦƭʹΉΉķƒğĭķĻƓƷƚƓ͵ƚƩŭΉ Greater Denton Arts Council: ŷƷƷƦƭʹΉΉķĻƓƷƚƓğƩƷƭ͵ĭƚƒΉ Keep Denton Beautiful, Inc.: ŷƷƷƦƭʹΉΉƉķĬ͵ƚƩŭΉ Main Street Association/Main Street Foundation: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓƒğźƓƭƷƩĻĻƷ͵ƚƩŭΉ Music Theater of Denton: ŷƷƷƦƭʹΉΉǞǞǞ͵ƒǒƭźĭƷŷĻğƷƩĻƚŅķĻƓƷƚƓ͵ĭƚƒΉ SCRAP Denton: ŷƷƷƦƭʹΉΉƭĭƩğƦķĻƓƷƚƓ͵ƚƩŭΉ Visual Art Society of Texas: ŷƷƷƦƭʹΉΉǝğƭƷğƩƷƭ͵ƚƩŭΉ Traditional Performance Venues/Radio Stations/Recording Studios ŷƷƷƦƭʹΉΉğƓķǤƭķĻƓƷƚƓ͵ĭƚƒΉǝĻƓǒĻ Campus Theater: ŷƷƷƦƭʹΉΉķĻƓƷƚƓğƩƷƭ͵ĭƚƒΉĭğƒƦǒƭΏƷŷĻğƷƩĻ ŷƷƷƦʹΉΉķğƓƭƭźƌǝĻƩƌĻğŅ͵ĭƚƒΉ DCT/NCTC Black Box Theater: ŷƷƷƦƭʹΉΉķĻƓƷƚƓĭƚƒƒǒƓźƷǤƷŷĻğƷƩĻ͵ĭƚƒΉĬƌğĭƉΏĬƚǣΏƷŷĻğƷƩĻΉ DentonRadio.com: ǞǞǞ͵ķĻƓƷƚƓƩğķźƚ͵ĭƚƒ Harvest House: ŷƷƷƦʹΉΉǞǞǞ͵ķĻƓƷƚƓŷğƩǝĻƭƷŷƚǒƭĻ͵ĭƚƒΉ ŷƷƷƦʹΉΉǞǞǞ͵ƆğƓķƆƦźǩǩğķĻƓƷƚƓ͵ĭƚƒΉƩĻǝźĻǞƭ͵ŷƷƒƌ KUZU Radio: ŷƷƷƦƭʹΉΉǞǞǞ͵Ɖǒǩǒ͵ŅƒΉ Panhandle House Recording Studio: ŷƷƷƦʹΉΉǞǞǞ͵ƦğƓŷğƓķƌĻŷƚǒƭĻ͵ĭƚƒΉ Rubber Gloves Rehearsal Studio: ŷƷƷƦƭʹΉΉǞǞǞ͵ŅğĭĻĬƚƚƉ͵ĭƚƒΉƩǒĬĬĻƩŭƌƚǝĻƭķĻƓƷƚƓƷǣΉ Museums/Exhibition Spaces Bayless Selby House Museum: ŷƷƷƦƭʹΉΉķĻƓƷƚƓĭƚǒƓƷǤ͵ĭƚƒΉ5ĻƦğƩƷƒĻƓƷƭΉIźƭƷƚƩǤΏğƓķΏ /ǒƌƷǒƩĻΉhŅŅźĭĻΏƚŅΏIźƭƷƚƩǤΏğƓķΏ/ǒƌƷǒƩĻ͵ğƭƦǣ Courthouse on the Square Museum: ŷƷƷƦƭʹΉΉķĻƓƷƚƓĭƚǒƓƷǤ͵ĭƚƒΉ5ĻƦğƩƷƒĻƓƷƭΉIźƭƷƚƩǤΏğƓķΏ /ǒƌƷǒƩĻΉhŅŅźĭĻΏƚŅΏIźƭƷƚƩǤΏğƓķΏ/ǒƌƷǒƩĻΉL{LΉa {9 a{͵ğƭƦǣ Denton Firefighters Museum and Memorial Bell Tower: ŷƷƷƦƭʹΉΉǞǞǞ͵ĭźƷǤƚŅķĻƓƷƚƓ͵ĭƚƒΉĻƓΏ ǒƭΉŭƚǝĻƩƓƒĻƓƷΉķĻƦğƩƷƒĻƓƷƭΉķĻƓƷƚƓΏŅźƩĻΏƩĻƭĭǒĻΉŷźƭƷƚƩǤΏƒǒƭĻǒƒ Patterson Appleton Arts Center: ŷƷƷƦƭʹΉΉķĻƓƷƚƓğƩƷƭ͵ĭƚƒΉƦğƷƷĻƩƭƚƓΏğƦƦƌĻƷƚƓΏğƩƷƭΏĭĻƓƷĻƩ Quakertown House Museum: ŷƷƷƦƭʹΉΉķĻƓƷƚƓĭƚǒƓƷǤŷźƭƷƚƩǤğƓķĭǒƌƷǒƩĻ͵ǞƚƩķƦƩĻƭƭ͵ĭƚƒΉЋЉЊАΉЊЋΉЋЋΉŷźƭƷƚƩźĭğƌΏƦğƩƉΏŷźŭŷƌźŭŷƷƭΏƷŷĻΏ ƨǒğƉĻƩƷƚǞƓΏŷƚǒƭĻΉ UNT on the Square: ŷƷƷƦƭʹΉΉǒƓƷƚƓƷŷĻƭƨǒğƩĻ͵ǒƓƷ͵ĻķǒΉ Cultural Sites/Natural Heritage Sites/Parks/Civic Facilities Denton City Hall: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉķĻƓƷƚƓΏĭźƷǤΏŷğƌƌΉ Denton Civic Center: ŷƷƷƦƭʹΉΉǞǞǞ͵ĭźƷǤƚŅķĻƓƷƚƓ͵ĭƚƒΉĻƓΏǒƭΉƩĻƭźķĻƓƷƭΉƦğƩƉƭΏ ƩĻĭƩĻğƷźƚƓΉŅğĭźƌźƷźĻƭΉĭźǝźĭΏĭĻƓƷĻƩ Denton County Historical Park: ŷƷƷƦƭʹΉΉķĻƓƷƚƓĭƚǒƓƷǤ͵ĭƚƒΉ5ĻƦğƩƷƒĻƓƷƭΉIźƭƷƚƩǤΏğƓķΏ /ǒƌƷǒƩĻΉhŅŅźĭĻΏƚŅΏIźƭƷƚƩǤΏğƓķΏ/ǒƌƷǒƩĻΉL{L : ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉǞŷğƷΏƷƚΏ ķƚΉƭŷƚƦƦźƓŭΉķƚǞƓƷƚǞƓΏƭƨǒğƩĻΉͳ Emily Fowler Central Library: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉĻƒźƌǤΏŅƚǞƌĻƩΏƦǒĬƌźĭΏ ƌźĬƩğƩǤΉ For Profit Arts Organizations & Retail Shopping A Creative Art Studio: ŷƷƷƦʹΉΉǞǞǞ͵ğĭƩĻğƷźǝĻğƩƷƭƷǒķźƚ͵ĭƚƒΉ : ŷƷƷƦƭʹΉΉǞǞǞ͵ĬźŭƆƚŷƓƭŭǒźƷğƩƭ͵ĭƚƒΉ Circa 77: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉĭźƩĭğΏААΉ Cowhide Western Furniture: ŷƷƷƦƭʹΉΉǞǞǞ͵ĭƚǞŷźķĻǞĻƭƷĻƩƓŅǒƩƓźƷǒƩĻ͵ĭƚƒΉ Denton Independent Maker Exchange (DIME) Store: ŷƷƷƦʹΉΉǞǞǞ͵ķźƒĻŷğƓķƒğķĻ͵ĭƚƒΉ Denton Music Workshop: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓƒǒƭźĭǞƚƩƉƭŷƚƦ͵ĭƚƒΉ Denton Trading Company: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉķĻƓƷƚƓΏƷƩğķźƓŭΏĭƚƒƦğƓǤΉ First Peoples Jewelers: ŷƷƷƦƭʹΉΉŅźƩƭƷƦĻƚƦƌĻƭƆĻǞĻƌĻƩƭ͵ĭƚƒΉ Impressions: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉźƒƦƩĻƭƭźƚƓƭΏķƭƭƌĭΉ JT Clothiers: ŷƷƷƦƭʹΉΉǞǞǞ͵ƆƷĭƌƚƷŷźĻƩƭ͵ĭƚƒΉ Mad World Records: ŷƷƷƦƭʹΉΉǞǞǞ͵ŅğĭĻĬƚƚƉ͵ĭƚƒΉƒğķǞƚƩƌķƩĻĭƚƩķƭ More Fun Comics and Games: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉƒƚƩĻΏŅǒƓΏĭƚƒźĭƭΏ ŭğƒĻƭΉ Norman Roscoe: ŷƷƷƦƭʹΉΉǞǞǞ͵ƓƚƩƒğƓƩƚƭĭƚĻ͵ĭƚƒΉ : ŷƷƷƦʹΉΉƒĭĬƩźķĻƦğǞƓ͵ĭƚƒΉ Music Store: ŷƷƷƦƭʹΉΉǞǞǞ͵ƦĻƓķĻƩƭ͵ĭƚƒΉ Painting with a Twist: ŷƷƷƦƭʹΉΉǞǞǞ͵ƦğźƓƷźƓŭǞźƷŷğƷǞźƭƷ͵ĭƚƒΉƭƷǒķźƚΉķĻƓƷƚƓΉ The Palm Tree Boutique: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉƷŷĻΏƦğƌƒΏƷƩĻĻΏĬƚǒƷźƨǒĻΉ Recycled Books: ŷƷƷƦʹΉΉƩĻĭǤĭƌĻķĬƚƚƉƭ͵ĭƚƒΉ Sleeping Lizzards: ŷƷƷƦƭʹΉΉǞǞǞ͵ƭƌĻĻƦźƓŭƌźǩǩğƩķ͵ĭƚƒΉ Studio E Dance Studio: ŷƷƷƦƭʹΉΉǞǞǞ͵ƭƷǒķźƚĻķĻƓƷƚƓ͵ĭƚƒΉ Wilkinsons Fine Goods: ŷƷƷƦƭʹΉΉǞźƌƉźƓƭƚƓƭŅźƓĻŭƚƚķƭ͵ĭƚƒΉ Vintage Bleu: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉǝźƓƷğŭĻΏĬƌĻǒΉ Art and Artistic Assets Denton Arts Walk of Fame: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉķĻƓƷƚƓΏğƩƷƭΏǞğƌƉΏŅğƒĻΉ Original Denton District Art: o ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉķĻƓƷƚƓƭΏƒǒƩğƌΏƭĭĻƓĻΉ o ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉĻǝĻƓƷΉƌƭğΏƒǒƩğƌΏƦƩƚƆĻĭƷΏЋЉЊВΉ o ŷƷƷƦʹΉΉǞǞǞ͵ƷŷĻķĻƓƷƚƓźƷĻ͵ĭƚƒΉźƓķĻǣΉķĻƓƷƚƓΏƒǒƩğƌ o ŷƷƷƦƭʹΉΉǞǞǞ͵ĭźƷǤƚŅķĻƓƷƚƓ͵ĭƚƒΉĻƓΏǒƭΉĬǒƭźƓĻƭƭΉŭĻƷΏźƓǝƚƌǝĻķΉƦǒĬƌźĭΏğƩƷΏĭƚƒƒźƷƷĻĻ o ŷƷƷƦƭʹΉΉķĻƓƷƚƓğƩƷƭ͵ĭƚƒΉĻǣŷźĬźƷźƚƓƭ o ŷƷƷƦƭʹΉΉķĻƓƷƚƓğƩƷƭ͵ĭƚƒΉƦǒĬƌźĭΏğƩƷ o ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉƚǒƷķƚƚƩΏƦǒĬƌźĭΏğƩƷΏƷƚǒƩƭΉ CĻƭƷźǝğƌƭ ğƓķ 9ǝĻƓƷƭ Arts & Jazz Festival: ŷƷƷƦƭʹΉΉķĻƓƷƚƓƆğǩǩŅĻƭƷ͵ĭƚƒΉ Arts & Autos Extravaganza: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓƒğźƓƭƷƩĻĻƷ͵ƚƩŭΉğƩƷƭΏğƓķΏğǒƷƚƭ Denton Black Film Festival: ŷƷƷƦƭʹΉΉķĻƓƷƚƓĬŅŅ͵ĭƚƒΉ Denton Blues Festival: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉƚƩźŭźƓğƌΏĻǝĻƓƷΉķĻƓƷƚƓΏĬƌǒĻƭΏŅĻƭƷΉ Cinco de Mayo Celebration: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉƚƩźŭźƓğƌΏĻǝĻƓƷΉĭźƓĭƚΏķĻΏƒğǤƚΉ Denton Community Market: ŷƷƷƦʹΉΉǞǞǞ͵ķĻƓƷƚƓĭƚƒƒǒƓźƷǤƒğƩƉĻƷ͵ĭƚƒΉ : ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓķğǤƚŅƷŷĻķĻğķŅĻƭƷźǝğƌ͵ĭƚƒΉ First Friday Denton: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓƒğźƓƭƷƩĻĻƷ͵ƚƩŭΉķƚǞƓƷƚǞƓΏĻǝĻƓƷƭΉΉŅźƩƭƷΏŅƩźķğǤΏķĻƓƷƚƓ Denton Holiday Lighting Festival and Wassail Weekend: o ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓŷƚƌźķğǤƌźŭŷƷźƓŭ͵ĭƚƒΉ o ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓƒğźƓƭƷƩĻĻƷ͵ƚƩŭΉķƚǞƓƷƚǞƓΏĻǝĻƓƷƭΉΉǞğƭƭğźƌΏǞĻĻƉĻƓķ July 4th Celebration and the Yankee Doodle Parade: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉƚƩźŭźƓğƌΏ ĻǝĻƓƷΉЍƷŷΏƆǒƌǤΏķĻƓƷƚƓΉ Juneteenth Denton: ŷƷƷƦʹΉΉǞǞǞ͵ƆǒƓĻƷĻĻƓƷŷķĻƓƷƚƓƷǣ͵ƚƩŭΉ Make Music Day: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉƚƩźŭźƓğƌΏĻǝĻƓƷΉƒğƉĻΏƒǒƭźĭΏķĻƓƷƚƓΉ Martin Luther King, Jr. Day Celebration and March: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓƩĭ͵ĭƚƒΉĻƓƷĻƩƷğźƓƒĻƓƷΉķĻƓƷƚƓΏƦğƩƉƭΏķĻƦğƩƷƒĻƓƷΏƷƚΏŷƚƭƷΏƒƌƉΏĭĻƌĻĬƩğƷźƚƓΏ ƩĻƒĻƒĬƩğƓĭĻΉğƩƷźĭƌĻΗЊЌķЌĻЏĬŅΏБЎВĬΏЎЌЋВΏğЍĭБΏЋЋĬАЎАğЎЉЎЉЉ͵ŷƷƒƌ Denton Redbud Festival: ŷƷƷƦƭʹΉΉƉķĬ͵ƚƩŭΉƦƩƚŭƩğƒƭΉĬĻğǒƷźŅźĭğƷźƚƓΉķĻƓƷƚƓΏƩĻķĬǒķΏŅĻƭƷźǝğƌΉ o TRASHion Fashion Show: ŷƷƷƦƭʹΉΉƭĭƩğƦķĻƓƷƚƓ͵ƚƩŭΉƦƩƚŭƩğƒƭΉƷƩğƭŷźƚƓΏŅğƭŷźƚƓΉ Texas Storytelling Festival: ŷƷƷƦʹΉΉǞǞǞ͵ƷĻƆğƭƭƷƚƩǤƷĻƌƌźƓŭ͵ĭƚƒΉŅĻƭƷźǝğƌΉ Thin Line Festival: ŷƷƷƦƭʹΉΉƷŷźƓƌźƓĻ͵ǒƭΉ Twilight Tunes: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓƒğźƓƭƷƩĻĻƷ͵ƚƩŭΉƷǞźƌźŭŷƷΏƷǒƓĻƭ Denton Wine Walk: ŷƷƷƦʹΉΉǞǞǞ͵ƷŷĻķĻƓƷƚƓźƷĻ͵ĭƚƒΉŅƚƚķΉķĻƓƷƚƓΏǞźƓĻΏǞğƌƉΏĬƩźƓŭƭΏƷƚŭĻƷŷĻƩΏ ĭƚƒƒǒƓźƷǤ wĻƭƷğǒƩğƓƷƭΉ/ƚŅŅĻĻ {ŷƚƦƭΉ.ğƩƭΉ9ƓƷĻƩƷğźƓƒĻƓƷ : ŷƷƷƦʹΉΉǞǞǞ͵ВЍЉƭ͵ĭƚƒΉ Andaman Thai Restaurant: ŷƷƷƦʹΉΉǞǞǞ͵ğƓķğƒğƓƷŷğźƩĻƭƷğǒƩğƓƷ͵ĭƚƒΉ ŷƷƷƦƭʹΉΉğƓķǤƭķĻƓƷƚƓ͵ĭƚƒΉĬğƭĻƒĻƓƷ Armadillo Ale Works/Cryptozoology: ŷƷƷƦƭʹΉΉǞǞǞ͵ğƩƒğķźƌƌƚğƌĻǞƚƩƉƭ͵ĭƚƒΉ Atomic Candy: ŷƷƷƦʹΉΉǞǞǞ͵ğƷƚƒźĭΏĭğƓķǤ͵ĭƚƒ Barley & Board: ŷƷƷƦƭʹΉΉǞǞǞ͵ĬğƩƌĻǤğƓķĬƚğƩķ͵ĭƚƒΉ The Bearded Monk: ŷƷƷƦʹΉΉǞǞǞ͵ĬĻğƩķĻķƒƚƓƉ͵ĭƚƒΉ : ŷƷƷƦʹΉΉǞǞǞ͵ĬĻƷŷƒğƩźĻƭ͵ĭƚƒΉ Boca 31: ŷƷƷƦƭʹΉΉĬƚĭğЌЊ͵ĭƚƒΉ ŷƷƷƦƭʹΉΉǞǞǞ͵ĭğƩƷǞƩźŭŷƷƭƩğƓĭŷŷƚǒƭĻ͵ĭƚƒΉ The Chestnut Tree Teahouse & Bistro: ŷƷƷƦƭʹΉΉĭŷĻƭƷƓǒƷƷĻğƩƚƚƒ͵ĭƚƒΉ Cryptozoology: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉĭƩǤƦƷƚǩƚƚƌƚŭǤΉ Cultivar Coffee Bar & Roaster : ŷƷƷƦƭʹΉΉǞǞǞ͵ĭǒƌƷźǝğƩĭƚŅŅĻĻ͵ĭƚƒΉ Denton County Brewing Company: ŷƷƷƦƭʹΉΉǞǞǞ͵ķĻƓƷƚƓĭĬĭ͵ĭƚƒΉ Dix Coney Island: ŷƷƷƦƭʹΉΉķźǣĭƚƓĻǤźƭƌğƓķƷǣ͵ĭƚƒΉ : ŷƷƷƦʹΉΉǞǞǞ͵ķǒƭƷǤƭĬğƩ͵ĭƚƒΉ Eastside Denton/Austin Street Food Truck Park: ŷƷƷƦʹΉΉĻğƭƷƭźķĻķĻƓƷƚƓ͵ĭƚƒΉ : ŷƷƷƦʹΉΉŷğƓƓğŷƭƚŅŅƷŷĻƭƨǒğƩĻ͵ĭƚƒΉ : ŷƷƷƦʹΉΉŷƚƚĭŷźĻƭķĻƓƷƚƓ͵ĭƚƒΉ : ŷƷƷƦʹΉΉǞǞǞ͵ŷƚƚƌźŭğƓƭķĻƓƷƚƓ͵ĭƚƒΉ Hypnotic Donuts: ŷƷƷƦƭʹΉΉǞǞǞ͵ŷǤƦƓƚƷźĭķƚƓǒƷƭ͵ĭƚƒΉ J&Js Pizza: ŷƷƷƦʹΉΉǞǞǞ͵ƆğƓķƆƦźǩǩğķĻƓƷƚƓ͵ĭƚƒΉ Jupiter House: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉƆǒƦźƷĻƩΏŷƚǒƭĻΉ Keiichi: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉƉĻźźĭŷźΏƩĻƭƷğǒƩğƓƷΉ Komodo Loco: ŷƷƷƦƭʹΉΉǞǞǞ͵Ɖƚƒƚķƚƌƚĭƚ͵ĭƚƒΉ La Estrella: ŷƷƷƦƭʹΉΉǞǞǞ͵ķźƭĭƚǝĻƩķĻƓƷƚƓ͵ĭƚƒΉğƷƷƩğĭƷźƚƓΉƌğΏĻƭƷƩĻƌƌğΉ The Loop Hole Gastropub & Ale House: ŷƷƷƦʹΉΉƌƚƚƦŷƚƌĻƦǒĬ͵ĭƚƒΉ Lone Star Attitude Burger Co.: ŷƷƷƦƭʹΉΉǞǞǞ͵ƌƭğĬǒƩŭĻƩ͵ĭƚƒΉ Mi Casita: ŷƷƷƦʹΉΉǞǞǞ͵ƒźĭğƭźƷğŅƚƚķ͵ĭƚƒΉ Oak Street Draft House and Cocktail Parlor: ŷƷƷƦʹΉΉƚğƉƭƷƩĻĻƷķƩğŅƷŷƚǒƭĻ͵ĭƚƒΉ Paschall: ŷƷƷƦƭʹΉΉğƓķǤƭķĻƓƷƚƓ͵ĭƚƒΉƦğƭĭŷğƌƌ : ŷƷƷƦʹΉΉƨǒĻĻƓźĻƭƭƷĻğƉŷƚǒƭĻ͵ĭƚƒΉ Ravelin Bakery: ŷƷƷƦƭʹΉΉƩğǝĻƌźƓĬğƉĻƩǤķĻƓƷƚƓ͵ǞƚƩķƦƩĻƭƭ͵ĭƚƒΉğĬƚǒƷΏƩğǝĻƌźƓΏĬğƉĻƩǤΉ : ŷƷƷƦʹΉΉǞǞǞ͵ƩƚƚƭƷĻƩƭΏƩƚğķŷƚǒƭĻ͵ĭƚƒΉ Spiral Diner: ŷƷƷƦƭʹΉΉƭƦźƩğƌķźƓĻƩ͵ĭƚƒΉ ŷƷƷƦƭʹΉΉǞǞǞ͵ƭƷĻǝĻƭǞźƓĻĬğƩ͵ĭƚƒΉ Sweetwater Grill and Tavern: ŷƷƷƦƭʹΉΉƭǞĻĻƷǞğƷĻƩŭƩźƌƌğƓķƷğǝĻƩƓķĻƓƷƚƓ͵ĭƚƒΉ Tex Tapas: ŷƷƷƦʹΉΉǞǞǞ͵ƷĻǣƷğƦğƭ͵ĭƚƒΉ Thai Square: ŷƷƷƦƭʹΉΉƷŷğźƭƨǒğƩĻķĻƓƷƚƓ͵ĭƚƒΉ Upper Park Café: ŷƷƷƦʹΉΉǞǞǞ͵ǒƦƦĻƩƦğƩƉĭğŅĻ͵ĭƚƒΉ West Oak Coffee Bar: ŷƷƷƦƭʹΉΉǞĻƭƷƚğƉĭƚŅŅĻĻ͵ĭƚƒΉ Wine Squared: ŷƷƷƦƭʹΉΉǞǞǞ͵ǞźƓĻƷźƒĻƭǞźƓĻ͵ĭƚƒΉ Required Attachments: Signed Assurances Page Required Attachments: Letters of Support County Government Required Attachments: Letters of Support Community Dr. Gary Gibbs May 15, 2019 Executive Director Texas Commission on the Arts PO Box 13406 Austin, TX 78711-3406 Subject: The Original Denton District Dear Dr. Gibbs, The Original Denton District, a cultural district centered in downtown Denton, is applying to the Texas Commission on the Arts for Cultural District designation. This vibrant, thriving area is at the center of , overflowing with art, music, and history. The Denton Convention and Visitors Bureau (CVB) is a strong supporter of this effort and the arts. The Denton CVB operates DentonRadio.com an internet radio station broadcasting live from the Discover Denton Welcome Center located in the heart primary focus is to provide a platform for local musicians. The Discover local artists are on display. Lastly, the retail aspect of the welcome center includes merchandise handcrafted by many local artisans. The effort to achieve the Cultural District designation reflects hundreds of hours of work by City staff, stakeholders, and the public to engage the community in thinking about the future of the arts and culture in Denton. The Denton CVB believes that the vision for the Original Denton District will further the tourism effort and reach for our community. We describe the Original Denton District area as the living room of our community offering a unique creative culture, a wealth of world-class art, music, dozens of festivals and events all that celebrate the Original and Independent spirit of Denton. Thank you for your consideration and please accept this letter of support from the Denton Convention and Visitors Bureau for the Original Denton District receiving the Cultural District designation. Sincerely, Dana Lodge Interim Vice President Denton Convention and Visitors Bureau 414 W. Parkway Denton, TX 76208 (940) 382-7895 May 18, 2019 Dr. Gary Gibbs Executive Director Texas Commission on the Arts PO Box 13406 Austin, TX 78711-3406 Subject: The Original Denton District I am writing to support the request of the Original Denton District, an arts area, located in downtown Denton, in their application to the Texas Commission on the Arts for Cultural District designation. As a long-time working/traveling Texas-proud musician, who has benefitted greatly from the work you guys do in helping Brave Combo reach all corners of the state, I feel my hometown, Denton, deserves this recognition and designation. It is astounding, to me, to see how the downtown area has exploded into a mecca for anyone interested in music, art, theater and/or a regular basis at the incredible work which has gone into creating a truly special and unique place. Denton is an unusual mix of original inhabitants, country folk, college kids, seriously progressive thinkers and people who make art. Brave Combo has remained in Denton for our 40 years of existence largely because we felt at home around people who accepted our eccentric twist on music. This has always been a town where creativity is encouraged and rewarded, and it seems like the right time to push Denton to the next level. Also, I know many of the people who are responsible for envisioning and crafting the cultural district as it is today and am absolutely sure they will work tirelessly to achieve the goals expected from such a designation. In the early days of Brave Combo, when we performed outside of Texas most people thought we were from Austin. Even a lot of the newspaper and magazine articles incorrectly stated that we were from Denton, it was also to express the specialness of Denton and recognize a deserving community. Thank you for all the Texas Commission on the Arts does for artistic expression in Texas and for your consideration of my recommendation that the Original Denton District receive the Cultural District designation. Sincerely, Carl Finch Brave Combo Box 233 Denton, TX 76202 City Hall City of Denton 215 E. McKinney St. Denton, Texas 76201 www.cityofdenton.com Legislation Text File #:ID 19-1197,Version:1 AGENDA CAPTION Receive a report, hold a discussion, and give staff direction regarding establishing a living wage requirement. City of DentonPage 1 of 1Printed on 5/31/2019 powered by Legistar© City of Denton City Hall 215 E. McKinney Street Denton, Texas www.cityofdenton.com _____________________________________________________________________________________ AGENDA INFORMATION SHEET DEPARTMENT: Procurement & Compliance CFO: Antonio Puente, Jr. DATE: June 3, 2019 SUBJECT Receive a report, hold a discussion, and give staff direction regarding establishing a living wage requirement. BACKGROUND A request was made on September 25, 2018 by Council Member Armintor to provide research on other municipalities requiring City contractors to pay their employees a living wage. An informal staff report was provided to Council on November 9, 2019. This item was subsequently top priorities during the March 4, 2019 work session. Generally, a living wage is defined as the minimum income required for workers to meet their basic needs including shelter, clothes, and food. Texas Labor Code 62.0515 allows municipalities to set minimum wages for their employees and impose minimum wage requirements on contractors hired by the City. Texas Law does not allow cities to set a city-wide wage for private businesses that is higher than the federal minimum wage. The federal minimum wage is $7.25 per hour effective July 24, 2009. Table 1 includes the Texas cities staff has identified as having adopted legislation related to a living wage. Living wage levels vary by area and are impacted by the cost of living in that area. Cities have different rationale as the basis for setting their living wage legislation. The City of Dallas uses the incrementally increased since originally enacted in 2008 after conducting a study, and the City of El living wage regulations in these areas also vary in the individuals provided a living wage. City Individuals Covered Current Rate Dallas City Contractors (excluding $11.15 construction), City Employees Austin City Contractors (excluding $15.00 construction), City Employees, Chap. 380 Businesses San Antonio City Employees $14.25 San Marcos Business receiving economic $15.00 development incentives El Paso City Employees $10.00 Table 1. Texas Cities Living Wage Levels The cities studied enacted living wage legislation to promote an acceptable standard of living and ensure workers were able to meet their basic needs, and determined that most contractors paid their workers at or near the minimum wage. The cities cited studies that indicated employees paid at or near minimum wage affected the quality of their work, and increased turnover and they believed increased compensation would improve the level and quality of services provided to the city. The City of Dallas requires contracts for general services (e.g. janitorial, temporary labor, grounds maintenance) exceeding $50,000 to meet living wage requirements. Dallas established evaluation criteria for request for proposals (RFP) that considers, among other important factor employee pay rates. Vendors are required to submit signed affidavits stating rate of employee pay with proposals. Dallas excludes construction projects from living wage requirements. Additionally, City of Dallas uses breach of contract and right to audit provisions in solicitations and contracts as mechanism for enforcement and compliance with living wage requirements. The City of Austin requires contracts for non-construction services performed on City property or City vehicles and result from formal competitive solicitations that require Council authorization to meet living wage requirements. Exemptions include construction contracts, interlocal agreements, cooperative contracts, sole source contracts, emergency contracts, purchases for goods, contracts using federal funds, and contracts exempted by Austin City Council. Vendors are required to certify compliance annually. Complaints regarding compliance are managed by the Purchasing Office and decisions are final, there is no appeal process. Some considerations for the implementation of a resolution to require city contractors to pay a living wage, including: The requirement may limit competition due to increased labor cost and those cost increases are passed along to citizens. The increased burden on contractors for record-keeping and compliance may discourage potential vendors from competing. There would be increased staff time in auditing the records provided to ensure compliance. The benefits of increased wages may not be Denton residents. PRIOR ACTION/REVIEW (Council, Boards, Commissions) An informal staff report was provided to City Council on November 9, 2018. EXHIBITS Exhibit 1 Agenda Information Sheet Exhibit 2 City of Dallas Resolution Exhibit 3 City of Austin Resolutions Exhibit 4 Staff Presentation Respectfully submitted: Cassey Ogden Director of Procurement & Compliance City Hall City of Denton 215 E. McKinney St. Denton, Texas 76201 www.cityofdenton.com Legislation Text File #:ID 19-911,Version:1 AGENDA CAPTION Receiveareport,holdadiscussion,andprovidestaffdirectionregardingtheimplementationofanAcceptance of Sponsorships and Donations Policy. City of DentonPage 1 of 1Printed on 5/31/2019 powered by Legistar© City of Denton City Hall 215 E. McKinney Street Denton, Texas www.cityofdenton.com _____________________________________________________________________________________ AGENDA INFORMATION SHEET DEPARTMENT: Parks and Recreation ACM: Sara Hensley, Assistant City Manager DATE: June 3, 2019 SUBJECT Receive a report, hold a discussion, and provide staff direction regarding the implementation of an Acceptance of Sponsorships and Donations Policy. BACKGROUND The City does not currently have an Acceptance of Sponsorships and Donations Policy. Approval of this policy will allow authorized staff to solicit and accept sponsorships and donations while establishing consistent guidelines, citywide. Accepting sponsorships and donations will allow the City to offer affordable programs and events while creating collaboration and buy-in from community stakeholders. This policy (Exhibit 3) defines the type of donations and sponsorships the City can receive and the benefits that can be given in return. For example, an in-kind donation may be a contribution of food or water for a 5K run. An example of a benefit given back to the donor is having their logo printed on the back of the race shirt. Staff members from several departments including Parks and Recreation, Sustainability, Solid Waste, Library, Police, and Fire reviewed the proposed policy. An application form has been created (Exhibit 4) in a PFD fillable format to process all Sponsorships and Donations requests. OPTIONS Recommend approval of this policy or recommend with edits. RECOMMENDATION Several departments will benefit from approval of this policy. Staff recommends approval. PRIOR ACTION/REVIEW (Council, Boards, Commissions) On April 1, 2019, The Parks, Recreation and Beautification Board has recommended approval with a (7-0) vote. EXHIBITS Exhibit 1 Agenda Information Sheet Exhibit 2 Presentation Exhibit 3 Proposed Sponsorship and Donation Policy Exhibit 4 Proposed Sponsorship and Donation Application Form Respectfully submitted: Gary Packan Director, Parks and Recreation Prepared by: Heather Gray Business Manager, Parks and Recreation Exhibit 3 CITY OF DENTON Acceptance of Sponsorships and Donations Policy I. PURPOSE The purpose of the policy is to provide guidelines for the solicitation, administration, and acceptance of sponsorships and donations received by the City of Denton. II. POLICY It is the policy of the Denton City Council that sponsorship and donation opportunities exist to enhance the mission of the City and generate revenue to subsidize costs associated with programs, events, or assets, and are pursued in accordance with the guidelines set forth by the City Council. The City reserves the right to accept or reject a sponsorship or donation at any time. This policy does not cover sponsorships and donations related to naming rights. For naming rights, see City of Denton Policy R2012-007. III. AUTHORITY AND APPROVAL DELEGATIONS LƓ ƷŷĻ ĻǝĻƓƷ ƚŅ ĭƚƓŅƌźĭƷ ĬĻƷǞĻĻƓ Ʒŷźƭ ƦƚƌźĭǤ ğƓķ ƚƷŷĻƩ /źƷǤ ƦƚƌźĭźĻƭͲ Ʒŷźƭ ƦƚƌźĭǤ Ǟźƌƌ ƦƩĻǝğźƌ ƦĻƓķźƓŭ ƦƩƚƦĻƩ ğƦƦƩƚǝğƌƭ͵ 5ĻƓƷƚƓ /źƷǤ /ƚǒƓĭźƌͲ ğƷ źƷƭ ķźƭĭƩĻƷźƚƓͲ ƒğǤ ŭƩğƓƷ ǝğƩźğƓĭĻƭ Ʒƚ Ʒŷźƭ ƦƚƌźĭǤ͵ sponsorship and donation, a sponsorship or donation agreement shall be between the City of Denton and the donor or sponsor. Authorized City Staff has the authority to create, solicit, and distribute sponsorship and donation opportunities, receive and assess sponsorship and donation agreements, and accept and deposit funds in accordance with this policy. City Staff will comply and adhere to City polices, seek consultation with appropriate other City staff (e.g. City Legal, Finance Department) as needed. City staff will certificate with the City added as a rider, permits and a signed indemnification agreement, when applicable, and shall maintain a log of sponsorships and donations, including the name of each sponsor or donor, amount or a description of the item given, and any other relevant information necessary to effectuate an accepted sponsorship or donation. The Department Director or designee will oversee the purpose and application of this policy. The following general principles shall apply for approvals: Only City staff authorized by this policy may accept donations or sponsorship. The City has no obligation to accept any donation or approve a sponsorship. All donations and sponsorships must be in the , , and reflect in a positive manner. All donations and sponsorships must be in compliance with applicable state and federal law, City policies, ordinances, and resolutions. 1 The City does not provide legal, accounting, tax or other such advice. Each donor or sponsor is ultimately responsible for ensuring the proposed donation meets and furthers their financial, and estate planning goals. As such, each donor and sponsor is encouraged to meet with a professional advisor before making any donation to the City. All donations must be used for official City business, and not for political activities or other personal business. The City does not, under any circumstances, endorse, validate, or certify the products, services, or ideas of any sponsor or donor, regardless of the level of sponsorship given to the City. A ķƚƓƚƩ ƚƩ ƭƦƚƓƭƚƩ may restrict a ķƚƓğƷźƚƓ for a particular City department, location or purpose, but may not designate a certain City official who may use the ķƚƓğƷźƚƓ ƚƩ ƭƦƚƓƭƚƩƭŷźƦ. APPROVAL DELEGATIONS RESPONSIBILITY Authorized City Staff Approve sponsorships and donations up to $5,000 Approve sponsorships and donations $5,001 up to $49,999 provided City City Manager or Designee Council approval is not otherwise required. City Council Approve all sponsorships and donations equal to or greater than $50,000. Authorized City staff, City Some agreements and public recognition display approval may require a Manager, City Council combination of approvals in accordance with this policy. Third Party Individuals May solicit sponsorships and donations as outlined in written agreements, but and/or Organizations cannot speak on behalf of, or negotiate on behalf of the City of Denton. SOLICITATION OF SPONSORSHIPS AND/OR DONATIONS WORK FLOW Authorized staff submit solicitation plan and list of potential sponsors/donors for approval by next level supervisor Staff solicit sponsorships/donations in accordance with this policy up to Staff accept and report sponsorships/donations in accordance with this policy $5,000 Authorized staff submit solicitation plan, agreement draft, and list of potential sponsors/donors for approval by City Manager or designee. Staff solicit sponsorships/donations in accordance with this policy $5,001- Staff accept and report sponsorship/donations in accordance with this policy $49,999 Authorized staff or Director submit solicitation plan and list of potential donors/sponsors to Purchasing for Request for Proposals (RFP) Soliciation is done through the RFP process $50,000 Results of the RFP are taken to City Council for review and approval and up 2 If an unsolicited sponsorship or donation is offered to the City over $5,000, it must be accompanied with an the City over $50,000, it will require C No City employee shall directly or indirectly solicit, seek, or accept anything of value in return for being influenced in the performance of an official act; influenced to commit, aid in committing, collude or allow fraud; or induced to perform or fail to Employee Ethics Policy (10.00). In order to eliminate risk to City employees and to manage any possible conflicts regarding solicitations of donations and offers to sponsor made to the City, no City employee shall engage in any solicitation of donations or enter into an agreement on behalf of the City unless expressly authorized by a City official or by Department Director or designee, or unless authorized under this policy. IV. DEFINITION OF TERMS TERM MEANING A written contractual arrangement with the City which details an exchange of a cash or in-kind contribution and the benefits provided in return. Agreements Agreement can originate in-house by Authorized City Staff and approvals may vary in accordance with this policy. An agreement is required for contributions valued over $5,000. A range of City property such as facilities, equipment, furniture, amenities, Asset parks, playgrounds, public open spaces, and/or trails, etc. Authorized City Staff A City employee authorized by their supervisor, manager, or director. Exists when an individual, organization, and/or business is reflected in a negative manner which Conflict of Interest on-going programs, events, or partnerships, or negatively compromises the A cash or in-kind contribution by an individual, organization, and/or business Donation without restrictions or with restrictions specified by a donor or outlined in an agreement, when applicable. Memorial An asset or monument which honors a life or an event. Public Recognition or A benefit that can only be leveraged by Authorized City Staff and/or City Display Council in accordance with this policy. An entertainment system used in City facilities that sounds like a commercial Radio Subscription Services radio station with DJ's, music, and commercials. A cash or in-kind contribution by an individual, organization, and/or business in exchange for recognition in the form of publicity, promotional Sponsorship consideration, and/or merchandising. Sponsorships should not be confused with advertising. Advertising is a benefit that can be leveraged. 3 Partnerships, contracts, and/or organizations that operate in support of City Third Party Individuals programs, events, and/or assets. Authorized approvals are required in and/or Organizations accordance with this policy by Authorized City Staff, the City Manager, and/or City Council. V. SPONSORSHIPS CASH SPONSORSHIP A monetary payment on behalf of an individual, organization, and/or business that provides cash in support of a City asset, event, or program in exchange for recognition in the form of publicity, promotional consideration, and/or merchandising. IN-KIND SPONSORSHIP A contribution of goods and/or services on behalf of an individual, organization, and/or business in support of a City asset, event, or program in exchange for recognition in the form of publicity, promotional consideration, and/or merchandising. SPONSORSHIP BENEFITS Benefits are offered in the form of public recognition and/or merchandising and are subject to change. They must be agreed upon in advance and be included in the written sponsorship agreement, when applicable. Benefits vary based on the asset, event, and/or program, size and scope of sponsorship, and range of financial resources. The extent of recognition and promotional opportunities will depend on the level and nature of each individual sponsorship. Opportunities across a range of online and offline media platforms may include, but are not limited to: Appropriate mention on social media platform(s) Appropriate mention on posters, digital flyers, and press releases Appropriate mention on promotional merchandise, apparel, or uniform SPONSORSHIP GUIDELINES Sponsorships are voluntary and will be considered on an individual, case-by-case basis and assessed for potential conflict of interest and alignment Examples of sponsorships that are typically ineligible for sponsorship include, but are not limited to individuals, organizations, and/or businesses who promote hatred against individuals or groups, represent religious or political views, candidates, and campaigns, and whose primary products or services are derived from the sale of tobacco, alcohol, drugs, firearms, gambling, or sexually explicit or inappropriate materials. The City does not endorse the products, services, or ideas of any sponsor, regardless of level. sponsorships and sponsors cannot commit the City to any financial or operational obligation beyond the terms of an agreement. Sponsors are 4 required to be forthcoming and advise the City if a sponsorship is concurrent with a planning, permit, or procurement application or if the donor is in litigation against the City. Failure to disclose this information may result in ineligibility to enter into a City contract or other arrangement for goods, services, or real property, for a period of one (1) year per City of Denton Code of Ordinances, Chapter 2, Article XI. VI. DONATIONS CASH DONATION A monetary donation on behalf of an individual, organization, and/or business in support of a City asset, event, or program in exchange for public recognition or display. IN-KIND DONATION A donation of goods and/or services on behalf of an individual, organization, and/or business in support of a City asset, event, or program in exchange for public recognition or display. DONATION BENEFITS Benefits are offered in the form of public recognition acknowledgments or mentions. They must be agreed upon in advance, and be included in a written agreement, when applicable. Examples may include, but are not limited to: Acknowledgement through social media or press release Acknowledgment on a donor wall or plaque Acknowledgement through installation of a memorial such as a bench, picket, or brick DONATION GUIDELINES Donations are voluntary and will be considered on an individual, case-by-case basis and assessed for potential conflict of interest and alignment . The City will not accept donations that are conditional upon endorsement or imply their products, services or ideas are sanctioned by the City. The City will not extend or offer accrued advantages in exchange for a donation. Donors are required to be forthcoming and advise the City if a donation is concurrent with a planning, permit, or procurement application or if the donor is in litigation against the City. Failure to disclose this information may result in ineligibility to enter into a City contract or other arrangement for goods, services, or real property, for a period of one (1) year per City of Denton Code of Ordinances, Chapter 2, Article XI. Donations that are being accumulated for a major project or campaign will be held in an appropriate City account or reserve until sufficient funds for the proposed project have been obtained. Donations become the property of the City of Denton and subject to the laws, policies, and procedures that govern the City. 5 The City will ensure public interest will remain protected and recognition display guidelines will be assessed and updated in accordance with this policy. As such, authorized City staff will implement the following guidelines: PUBLIC RECOGNITION DISPLAY GUIDELINES In all forms of recognition, the donor's wishes for anonymity shall Anonymous Donations be respected. Displays must not detract from the aesthetic quality or safety of an Aesthetics, Safety, and Location asset, and/or the physical attributes of a location. The City will evaluate each donation agreement in exchange Agreements for recognition display on a case-by-case basis and will seek City Manager and/or City Council approval as needed. Displays must not be perceived as advertising or commercializing the character of an asset or location and/or create a feeling of Commercial Perception proprietary interest. Displays must not advertise promotions, non- brand slogans, or perceived endorsements. The City will ensure displays are safe and durable, and meet City Quality Specifications design or quality specifications, standards, policies, and City Ordinances. The City is under no obligation to replace stolen, vandalized, Maintenance irreparably damaged, or destroyed donor displays. Donor displays may not be in perpetuity. The duration may be the Term VII. PAYMENTS, REPORTS, AND ALLOCATION PAYMENT PROCESS Sponsorships or donations are required in full unless otherwise stated in a written agreement. Any donation or sponsorship valued over $5,000 must be accompanied with a written agreement. Upon acceptance of either a sponsorship or donation, City staff must document contribution details in the appropriate software. Details will include: Contact information of donor or sponsor (unless donor/sponsor wishes to remain anonymous) Value, allocation, and benefit received, if applicable If in-kind, description of goods or services Name of staff member accepting donation or sponsorship REPORTING Departments collecting sponsorships and/or donations are required to meet the following reporting guidelines at minimum on an annual basis: Provide a listing of sponsors and/or donors solicited 6 Provide a listing of the amount of sponsorships and/or donations collected Publish a listing of vendors that have made contributions, for example on a website or in a report that is accessible to the public DONATION AND SPONSORSHIP ALLOCATIONS Payments will be deposited into designated City funds, unless otherwise reallocated by the City Manager and/or City Council. Every year as part of the budget process, City Council will have the authority to reallocate unrestricted donations. VIII. TERMINATION OF AGREEMENTS The City reserves the right to accept or reject a sponsorship or donation in accordance with this policy. If the City elects to terminate an agreement, any funds, unused materials or services, or other in-kind contribution received by the City prior to such termination, will be refunded or returned by the City, unless such termination is due to a material breach of the agreement by the sponsor or donor, in which case the City may retain all or a part of the compensation if the City determines that such is necessary to compensate the City for any losses incurred by the City due to such material breach. 7 Exhibit 4 Office Use Only Print Name Signature CITY OF DENTON Date Sponsorshipsand DonationsApplication Please type or print clearly in ink: Point of Contact City Hall City of Denton 215 E. McKinney St. Denton, Texas 76201 www.cityofdenton.com Legislation Text File #:ID 19-1206,Version:1 AGENDA CAPTION Receive a report, hold a discussion, and provide staff direction regarding House Bill 1631 and its impact on the City of Denton’s operation of a photographic traffic signal enforcement system. City of DentonPage 1 of 1Printed on 5/31/2019 powered by Legistar© City of Denton City Hall 215 E. McKinney Street Denton, Texas www.cityofdenton.com _____________________________________________________________________________________ AGENDA INFORMATION SHEET DEPARTMENT: City Office ACM: Todd Hileman DATE: April 23, 2019 SUBJECT Receive a report, hold a discussion, and provide staff direction regarding photographic traffic signal enforcement system operations. BACKGROUND On December 7, 2004, the City of Denton adopted Ordinance 2004-389 adopting portions of Chapter 707 of the Texas Transportation Code authorizing a photographic traffic signal enforcement (red-light camera) system. This authorization was amended on August 21, 2007, by Ordinance 2007-169. On November 15, 2005, the City Council authorized the City Manager to enter into a contract with Redflex Traffic - system. The contract was amended on July 21, 2009, allow for an additional five (5) year contract term, with the option for two five (5) year extensions. The City exercised the first extension in 2014 and would be eligible to exercise the second extension on or before July 20, 2019. On May 17, 2019, House Bill 1631 received final passage from the Texas State Legislature and was sent to the Office of the Governor on May 21 for signature. This bill amends the Transportation Code to prohibit local authorities, including municipalities, from operating a photographic traffic signal enforcement system, or red-light camera. If a city entered into a contract for the administration and enforcement of a red-light camera prior to May 7, 2019, the City may continue to operate the system until the end of the contract term. The Bill becomes law comes first. It is widely expected that the Governor will sign H.B. 1631 or leave it unsigned, thus allowing it to become law. H.B. 1631 contains a provision such that if a city entered into a contract for the administration and enforcement of a red-light camera system prior to May 7, 2019, the City may continue operate the system until the end of the contract term. However, this provision does not apply to any City whose contract language authorizes the termination of the contract on the basis of adverse state legislation. The City of Denton contract with Redflex Traffic Systems, while in effect on May 7, 2019, contains language allowing the termination of the contract based on adverse state legislation. As a result, staff believes the City will no longer have the legal authority to operate a red-light camera system after the effective date of H.B. 1631, which, at the latest, would be June 16, 2019. The City continues to enforce the red-light camera ordinance and issue citations for traffic violations. In expectation of H.B. 1631 becoming law, Staff are coordinating with Redflex for the termination of their contract on said effective date. On that date, all red-light camera operations would cease immediately. Any citations issued prior to the effective date would remain legal and valid, however post-termination services such as fee payment and processing would need to be provided beyond the contract termination. Staff is evaluating the feasibility and effectiveness of providing these services versus entering into a short-term contract with Redflex for the provision of such services. Agenda Information Sheet April 23, 2019 Page 2 Staff intends to bring forward two ordinances for City Council consideration. The first ordinance will terminate the on a separate date, will repeal Chapter 18, Article IX of the Code of Ordinances to align our local laws with state statute. PRIOR ACTION/REVIEW On December 7, 2004, the City of Denton adopted Ordinance 2004-389 authorizing a photographic traffic signal enforcement (red-light camera) system. This authorization was amended on August 21, 2007, by Ordinance 2007- 169. EXHIBITS Exhibit 1 Agenda Information Sheet Exhibit 2 Presentation Exhibit 3 2005 Redflex Contract Exhibit 4 2009 Redflex Contract Amendment Respectfully submitted: Ryan Adams Deputy Director of Public Services/IGR SignatureonFile SignatureonFile SignatureonFile