HomeMy WebLinkAboutR2008-017RESOLUTION N0. R2008- Ol7
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF DENTON, TEXAS
APPROVING THE EXECUTION BY THE CITY OF THE "AIR NORTH TEXAS PARTNER
AGREEMENT" OF THE NORTH CENTRAL TEXAS COUNCIL OF GOVERNMENTS AND
THE REGIONAL TRANSPORTATION COUNCIL, WHEREIN THE CITY OF DENTON
SUPPORTS THE PRINCII'LES, GOALS, ACTIVITIES AND RECOMMENDATIONS OF
THE PARTNERSHIP; AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, the Regional Transporting Council, comprised primarily of local
government elected officials, the regional transportation body that is associated with the North
Central Texas Council of Governments (NCTCOG) has been and continues to be a forum for
cooperative decisions on transportation; and
WHEREAS, the City of Denton, Texas is a Texas Home-Rule City and a Municipal
Corporation that supports the Regional Transportation Council and the goals and mission
statements of the "Air North Texas" campaign; and
WHEREAS, the Dallas-Fort Worth area is a federally designated nonattainment area for
the pollutant ozone and air quality impacts the public and economic health of the entire region;
and
WHEREAS, the primary goal of air quality management is the protection of public health
and welfare, reducing and improving the health impacts caused predominately by mobile-source
emissions with the assistance of partnering entities while preserving the economic vitality of the
region; and
WHEREAS, the North Central Texas Council of Governments has formed alliances with
public and private entities in the region to assist and support in the development of the Air North
Texas campaign elements, and the dissemination of information; and
WHEREAS, the "Air North Texas" campaign is a collaborative intuitive involving
partners from public, private and non-profit entities that will promote a consistent regional
message; and
WHEREAS, the "Air North Texas" campaign is committed to increasing air quality
awarehess to citizens and residents in the North Texas region; and
WHEREAS, the City of Denton recognizes that this Agreement is anon-binding mutual
expression of cooperation to support the principles stated in the "Air North Texas Partner
Agreement;" and this Agreement is not intended to confer or create a financial obligation, or
expectation of payment to or from an Air North Texas Partner, or the North Central Council of
Governments, or the Regional Transportation Council
WHEREAS, the City of Denton, Texas pledges to acknowledge and support the
principles, goals, activities and recommendations of "Air North Texas," and hereby adopts and
executes the "Air North Texas Partner Agreement."
WHEREAS, the City of Denton City Council Committee on the Environment, at its
regularly called meeting of April 7, 2008 has recommended approval of this Agreement; and
WHEREAS, the City Council of the City of Denton, Texas is of the opinion, in the
interest of its citizens, that it should enter into the above-referenced Agreement; NOW,
THEREFORE,
THE COUNCIL OF THE CITY OF DENTON HEREBY RESOLVES:
SECTION 1. The City Council of the City of Denton, Texas hereby authorizes its
Mayor, or his designee, to enter into the attached "Air North Texas Partner Agreement"; and
supports the principles, goals, activities and recommendations contained in said Agreement.
SECTION 2. This Resolution shall become effective immediately upon its passage and
approval.
PASSED AND APPROVED this the !~~ day of , 2008.
PE R. McNEILL, MAYOR
ATTEST:
JENNIFER WALTERS, CITY SECRETARY
BY: ,~i14'./ ~~i~ ,~,~1'/~~~-
APPROVED AS TO LEGAL FORM:
EDWIN M. SNYDER, CITY ATTORNEY
By:~~~~ ~~!~
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AIR NORTH TEXAS PARTNER AGREEMENT
WHEREAS, the Regional Transportation Council, comprised primarily of local
elected officials, is the regional transportation policy body associated with the North
Central Texas Council of Governments, and has been and continues to be a forum for
cooperative decisions on transportation; and,
WHEREAS, the City of Denton supports the Regional T ransportation Counci I
and the goals and mission statements of the Air North Texas campaign; and,
WHEREAS, the Dallas-Fort Worth area is a federally designated nonattainment area
for the pollutant ozone and air quality impacts the public and economic health of the
entire region; and,
WHEREAS, the primary goal of air quality management is the protection of public
health and welfare, reducing and improving the health impacts caused predominantly by
mobile-source emissions with the assistance of partnering entities while preserving the
economic vitality of the region; and,
WHEREAS, the North Central Texas Council of Governments has formed alliances
with public and private entities in the region to assist and support in the development of
the Air North Texas campaign elements, and the dissemination of information; and,
WHEREAS, the Air North Texas campaign is a collaborative initiative involving
partners from public, private and non-profit entities that will promote a consistent
regional message; and,
WHEREAS, the Air North Texas campaign is committed to increasing air quality
awareness to citizens and residents in the North Texas region; and,
AIR NORTH TEXAS PARTNERS PLEDGE TO ACKOWLEDGE AND
ACCOMPLISH THE FOLLOWING, AS IT APPLIES OR AS APPROPRIATE:
Section 1. Air North Texas Goal and Mission Statement
1.1 A voluntary effort and creative platform to develop a
regional brand to generate increased awareness that will
foster behavioral changes to improve air quality
1.2 An all-inclusive branding effort that will serve to bridge
existing and developing air quality programs into one
comprehensive and mutually complementary initiative
Section 2. Air North Texas Support to Partners
2.1 Promotion and placement of partner logos on
www.airnorthtexas.org
2.2 Air North Texas partners will be promoted and recognized
throughout the run of the campaign as a regional partner,
generating consistent brand visibility
2.3 Sample press releases are available for download online
2.4 Advertising collateral and campaign materials are available
for download online
2.5 Partner recruitment tools will be provided to aid in the
process of soliciting new and potential members
2.6 Shared results generated from the annual performance
evaluation process
2.7 Shared results generated from audience survey
Section 3. Partners Supporf to Air North Texas (where applicable and as
appropriate)
3.1 Branding
3.1.1 Placement of the Air North Texas brand/logo on
relevant printed collateral for air quality efforts and
initiatives, or where applicable
3.1.2 Provide a link to the official Air North Texas
campaign Web site on your Web site. Air North
Texas Web site buttons are available for download
or the URL can be listed that shows the link:
www.ai rnorthtexas.o rp
3.2 Implementation
3.2.1 Air Quality Education and Outreach
a. Plan, host and/or participate in one or more
public event to generate awareness of the Air
North Texas campaign
b. Plan, host and/or support one or more press,
promotional, or partner recognition event for
media or other stakeholders
c. Recruit and encourage general public audience
to sign up as an Air North Texas member to
promote clean air
3.2.2 Shared Resources (non-monetary)
a. Assist new and existing partners by providing
guidance and resources needed to fulfill partner
commitments (resources may be in the form of
promotional/educational materials, marketing
collateral, and services)
b. Provide discounted or complementary services
to Air North Texas partners for article
placement, advertising, conference registrations
and/or other events that promote the
partnership and/or campaign
3.2.3 Media Relations
a. Issue one or more press release(s) announcing
your membership and participation in the Air
North Texas campaign. Sample press releases
and boilerplate information are available for
download on our Web site
b. Each quarter, publicize your organization's
involvement with the Air North Texas campaign.
Sample advertising collateral are available for
download from the Air North Texas Web site
3.2.4 Regional Partner Recruitment and Solicitation
a. Inform your members or constituents about the
partnership and promote the benefits of being
involved in the regional initiative
b. Publish articles or other informational materials
endorsing the partnership
c. Identify and provide opportunities for Air North
Texas partners to communicate with your
members or constituents about the Air North
Texas campaign and the partnership
d. Recruit new Air North Texas partner(s) to assist
in the planning and implementation of this
regional air quality collaborative effort
3.2.5 Progress Reporting /Annual Recognition
a. Provide an annual status report on
implemented tasks
b. Share and exchange information with Air North
Texas partners highlights and successes of
your promotional efforts
c. Qualify and/or participate in annual recognition
event for partners and members of the Air North
Texas community
d. Distribute a survey about the Air North Texas
campaign's overall performance to your
member and/or constituents
This partner agreement is anon-binding mutual expression of cooperation to support the
principles outlined in section 1. This agreement is not intended to confer or create a
financial obligation or expectation of payment to or from an Air North Texas Partner, the
North Central Texas Council of Governments, or the Regional Transportation Council.
Execution Date~04/15//200n8~DL~/'~~/ y
Name Perry R. McNeill
Title Mayor
Entity City of Denton