Minutes Decenber 6, 2004
CITY OF DENTON CITY COUNCIL MINUTES
December 6, 2004
After determining that a quorum was present, the City Council convened in a Special Called
Meeting on Monday, December 6,2004 at 11 :30 a.m. in the Council Work: Session Room.
PRESENT:
Mayor Euline Brock:, Mayor Pro Tem McNeill, Council Members Kamp,
Montgomery, Thomson
ABSENT:
Council Members Mulroy and Redmon
1. The Council received a briefing and held a discussion on the informational brochure
being put together by the City of Denton for the 2005-2009 Capital Improvement Program Bond
Election.
Kiersten Dieterle, Public Information Manager, reviewed the educational campaign used during
the 2000 CIP Bond Election. A Question and Answer brochure and Voter's Guide brochure
were developed in English and Spanish and delivered to utility customers with their bill. Two
color ads were run in the Denton Record-Chronicle. A news release was sent to local media and
educational information was posted on Channel 26 DTV and the city's website.
Dieterle presented a no-cost English and Spanish campaign schedule. She also provided several
options, which included direct mailing 23,000 full color Q&A brochures for approximately
$8,436; direct mailing 23,000 2-color Q&A brochures for approximately $6,436; mailing 45,000
full-color Q&A brochures in utility bills for approximately $6,050; or mailing 45,000 two-color
Q&A brochures in utility bills for approximately $3,150.
Dieterle stated that the mailing in the utility bills would have to start next week: in order to go
through all the cycles before early voting begins.
Council suggested differentiating between the two brochures. They look:ed identical. Also
suggested that the Public Information Office should be the contact instead of Finance.
The following changes to the brochures were suggested:
Proposition 1 - South branch library - tak:e out the word' expansion'
Proposition 2 - Downtown improvements - tak:e out the word 'perimeter'
Proposition 3 - Change the line about the Civic Center to read - Civic Center Pool
Enhancements
Ad all of the council's names to the brochure
Say 'please vote'
Proposition 2 - Residential Street Improvements - tak:e out the word 'most'
Be consistent with park: names
Soft back:ground so maybe it doesn't shadow the wording
Bold dollar amounts for total costs
Proposition 3 - Change 'To serve Denton's growing population...' To address Denton's
growing population and the exemplary rating of the Denton Park:s System. . .
Voting info - tak:e out the verbage in the first paragraph and put all voting info together
Include early voting info with regular voting - just tak:e out non-essential info
Dieterle also stated that at this time no funding had been identified for the educational campaign.
City of Denton City Council Minutes
December 6, 2004
Page 2
City Manager Conduff stated staff would have to look: to see if they had funds available that
could go toward funding the campaign - possibly Park:s, Streets, and Utilities, also Council
Contingency Funds.
Dieterle stated that they would need approximately $11,400 for the mailing in the utility bills, the
ads in the Denton Record-Chronicle, Spanish ads, and extra brochures; also brochures for the
committee to mail to voters with a letter - raises it to $12,800.
Council Members Thomson, Kamp, and McNeill each offered $500 from their contingency
funds if staff could not find enough funds.
With no further business, the meeting was adj oumed.
EULINE BROCK
MAYOR
CITY OF DENTON, TEXAS
JANE RI CHARD SON
ASST. CITY SECRETARY
CITY OF DENTON, TEXAS