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Minutes Decenber 6, 2004 CITY OF DENTON CITY COUNCIL MINUTES December 6, 2004 After determining that a quorum was present, the City Council convened in a Special Called Meeting on Monday, December 6,2004 at 11 :30 a.m. in the Council Work: Session Room. PRESENT: Mayor Euline Brock:, Mayor Pro Tem McNeill, Council Members Kamp, Montgomery, Thomson ABSENT: Council Members Mulroy and Redmon 1. The Council received a briefing and held a discussion on the informational brochure being put together by the City of Denton for the 2005-2009 Capital Improvement Program Bond Election. Kiersten Dieterle, Public Information Manager, reviewed the educational campaign used during the 2000 CIP Bond Election. A Question and Answer brochure and Voter's Guide brochure were developed in English and Spanish and delivered to utility customers with their bill. Two color ads were run in the Denton Record-Chronicle. A news release was sent to local media and educational information was posted on Channel 26 DTV and the city's website. Dieterle presented a no-cost English and Spanish campaign schedule. She also provided several options, which included direct mailing 23,000 full color Q&A brochures for approximately $8,436; direct mailing 23,000 2-color Q&A brochures for approximately $6,436; mailing 45,000 full-color Q&A brochures in utility bills for approximately $6,050; or mailing 45,000 two-color Q&A brochures in utility bills for approximately $3,150. Dieterle stated that the mailing in the utility bills would have to start next week: in order to go through all the cycles before early voting begins. Council suggested differentiating between the two brochures. They look:ed identical. Also suggested that the Public Information Office should be the contact instead of Finance. The following changes to the brochures were suggested: Proposition 1 - South branch library - tak:e out the word' expansion' Proposition 2 - Downtown improvements - tak:e out the word 'perimeter' Proposition 3 - Change the line about the Civic Center to read - Civic Center Pool Enhancements Ad all of the council's names to the brochure Say 'please vote' Proposition 2 - Residential Street Improvements - tak:e out the word 'most' Be consistent with park: names Soft back:ground so maybe it doesn't shadow the wording Bold dollar amounts for total costs Proposition 3 - Change 'To serve Denton's growing population...' To address Denton's growing population and the exemplary rating of the Denton Park:s System. . . Voting info - tak:e out the verbage in the first paragraph and put all voting info together Include early voting info with regular voting - just tak:e out non-essential info Dieterle also stated that at this time no funding had been identified for the educational campaign. City of Denton City Council Minutes December 6, 2004 Page 2 City Manager Conduff stated staff would have to look: to see if they had funds available that could go toward funding the campaign - possibly Park:s, Streets, and Utilities, also Council Contingency Funds. Dieterle stated that they would need approximately $11,400 for the mailing in the utility bills, the ads in the Denton Record-Chronicle, Spanish ads, and extra brochures; also brochures for the committee to mail to voters with a letter - raises it to $12,800. Council Members Thomson, Kamp, and McNeill each offered $500 from their contingency funds if staff could not find enough funds. With no further business, the meeting was adj oumed. EULINE BROCK MAYOR CITY OF DENTON, TEXAS JANE RI CHARD SON ASST. CITY SECRETARY CITY OF DENTON, TEXAS