2004-07-15 HOT Committee Minutes
1 MINUTES
2
3 Hotel Occupancy Tax Committee Meeting
4 July 15, 2004
5
6 After determining that a quorum was present, the Hotel Occupancy Tax Committee convened
7 into an Open Meeting on Thursday, July 15, 2004, at 2:00 p.m. in the City Council Worksession
8 Room, City of Denton City Hall, 215 E. McKinney Street, Denton, Texas.
9
10 PRESENT: Mayor Euline Brock, Council Members Bob Montgomery and Pete Kamp
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12 EX-OFFICIO MEMBERS:
13 Kathy DuBose, Assistant City Manager
14 Diana Ortiz, Director Fiscal Operations
15 Lee Ann Bunselmeyer, Treasury & Tax Manager
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17 AGENDA ITEM 1: CONSIDER APPROVAL OF MINUTES FOR THE JULY 14, 2004
18 MEETING
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20 Minutes were approved as written.
21
22 AGENDA ITEM 2:
23 ISSUES
24
25 Jerry Mohelnitzky, Denton Chamber of Commerce Board Member, addressed the committee on
26 behalf of the Convention and Visitor Bureau (CVB). Mr. Mohelnitzky presented two areas of
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28 CVB did not have single authority to expend the co-op advertising funds and secondly, due to
29 the quarterly installments of their budgeted amounts the CVB was experiencing an unforeseen
30 financial burden on their operational cashflow. Additionally, if the co-op program was to
31 continue in future program years, Mr. Mohelnitzky requested that the committee provide written
32 direction on the use of the co-op funds to all the stakeholders and that the CVB be provided with
33 the co-op advertising funds at the beginning of the program year.
34
35 The Committee discussed that the intent of the co-op advertising change for Program Year 2004
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37
38 Kim Phillips, CVB Vice-President, presented several options (movie advertising, an event
39 magazine, and billboard advertising), as possible replacements for the current fragmented
40 advertising program. In addition, the concept of a 12-month marketing plan would remove the
41 quarterly payment constraints the CVB is currently experiencing.
42
43 Kathy DuBose, reviewed the hotel occupancy tax revenues and expenditures explaining that the
44 City expends the tax revenue as it is received, leaving very little in fund balance. In addition, the
45 current contract restricts the City from making any other payment arrangements, although, future
46 contracts could be negotiated differently.
47 AGENDA ITEM 3: OTHER BUSINESS
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49
50
51 for a weekend getaway package to target downtown shoppers.
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53 The requested was unanimously approved.
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55 Meeting adjourned at 3:51 p.m.