2004-07-19 HOT Committee Minutes 2
1 MINUTES
2
3 Hotel Occupancy Tax Committee Meeting
4 July 19, 2004
5
6 After determining that a quorum was present, the Hotel Occupancy Tax Committee convened
7 into an Open Meeting on Monday, July 19, 2004, at 1:00 p.m. in the City Council Worksession
8 Room, City of Denton City Hall, 215 E. McKinney Street, Denton, Texas.
9
10 PRESENT: Mayor Euline Brock, Council Members Bob Montgomery, Raymond Redmon
11 and Pete Kamp
12
13 EX-OFFICIO MEMBERS:
14 Kathy DuBose, Assistant City Manager
15 Diana Ortiz, Director Fiscal Operations
16 Jerry Drake, Senior Assistant Attorney/Litigation Chief
17 Lee Ann Bunselmeyer, Treasury & Tax Manager
18
19 AGENDA ITEM 1: REVIEW AND APPROVE MINUTES FOR THE JULY 15, 2004
20 MEETING
21
22 Minutes approved as written.
23
24 AGENDA ITEM 2: DISCUSS PROGRAM YEAR 2005
25
26 The committee ex
27 effective advertising solution for the Hotel Occupancy Tax Funds. Mayor Brock introduced
28 American Airlines Publishing Sales Manager, Rudy Klancnik. Mr. Klancnik presented the
29 concept of a custom event magazine to the stakeholders as a powerful marketing medium and
30 introduced several sample covers. The stakeholders expressed their concerns for their individual
31 organizations. Distribution methods, the need to attain other advertising funds, and a follow-up
32 analysis of the marketing product were the key concerns addressed by the stakeholders.
33
34 The Mayor stated that this marketing idea was in the development stage and that additional
35 consultation with the group would be needed to iron out the project details (i.e., distribution,
36 content, and art work, etc).
37
38 Meeting adjourned at 2:08 p.m.