1998-381 ORDnanCE NO 7/-Ja0/
AN ORDINANCE AUTHORIZING THE CITY MANAGER TO EXECUTE A
PROFESSIONAL SERVICES AGREEMENT WITH LOUIS BERGER & ASSOCIATES, INC
FOR SERVICES RELATING TO THE VALUATION OF ELECTRIC TRANSMISSION AND
DISTRIBUTION SYSTEM, AUTHORIZING THE EXPENDITURE OF FUNDS THEREFOR,
AND PROVIDING AN EFFECTIVE DATE (RFSP #2286-VALUATION OF ELECTRIC
TRANSMISSION & DISTRIBUTION SYSTEM AWARDED TO LOUIS BERGER &
ASSOCIATES, INC IN THE AMOUNT OF $85,000 00)
THE COUNCIL OF THE CITY OF DENTON HEREBY ORDAINS
~ That the C~ty Manager m hereby authorized to execute a
Professional Servlces Agreement w~th Lores Berger & Associates, Inc for service
relating to the Valuation of Electric Transm~smon and Distribution System, a copy of
whlch Agreement ~s attached hereto and incorporated hereto by reference
SECTION II That the expanchture of funds as prowded m the attached
agreement ~s hereby authorized
SECTION III That thru ordinance shall become effective immediately upon ars
passage and approval
PASSED AND APPROVED tins the / 7~--'~dayof ~~, 1998
ATTEST
JENNIFER WALTERS, CITY SECRETARY
AP~t)VED AS TO LEGAL FORM
HERI~ERT L PROUTY, CITY ATTORNEY
RFSP 2286 PROFESSIONAL SERVICES AOREEMENT ORDINANCE
PROFESSIONAL SERVICES AGREEMENT
FOR CONSULTING SERVICES PERTAINING
TO THE PREPARATION OF A VALUATION
STUDY AND REPORT OF THE DENTON
MUNICIPAL ELECTRIC TRANSMISSION
AND DISTRIBUTION SYSTEM
STATE OF TEXAS §
CO T¥ oF DENTON §
./
__~EMENT ~s made and entered into as of the /7~-~'t/ day of
C~~v , 1998, by and between the City of Denton, Texas, a Texas
municipal corporation, w~th ~ts prmmpal office at 215 East McKlnney Street, Denton, Texas
76201, hereinafter called "OWNER", and Lores Berger & Assocmtes, Inc, w~th its pnnmpal
office at 5840 Balcones Drive, State 200, Austin, Texas 78731, hereinafter called
"CONSULTANT", acting hereto, by and through their respective duly-authorized officmls and
officers
WITNESSETH, that ~n consideration of the covenants and agreements herein contained,
the part,es hereto do mutually AGREE as follows
ARTICLE I
EMPLOYMENT OF CONSULTANT
The OWNER hereby contracts with the CONSULTANT, as an independent contractor,
and the CONSULTANT hereby agrees to perform the serwces here~n in connection w~th the
ProJect as stated ~n the Artmles to follow, w~th dthgence and ~n accordance w~th the htghest
professional standards customarily obtained for such services ~n the State of Texas The
professional serwces set out hereto are ~n connection with the following described project
(hereinafter the "Project")
The Project shall ~nclude, w~thout hm~tat~on, preparation of a valuation study and report
regarding the Denton Mumc~pal Electric ("DME") transmission and d~stnbut~on system
ARTICLE II
SCOPE OF SERVICES
The CONSULTANT shall perform the following services in a professional manner
A The CONSULTANT shall perform all those Basic Services as are necessary and
approprmte and as described m the OWNER's Request for Sealed Proposal No 2286
B To perform all those Basic Services set forth ~n CONSULTANT's Proposal, dated
October 12, 1998, which Proposal ~s attached hereto and made a part hereof as Exhibit
"A", and ~s incorporated herewith by reference
C If there ~s any conflict between the terms of th~s Agreement and the exhibit attached to
th~s Agreement, the terms and conditions of th~s Agreement shall control over the terms
and conditions of the attached exhibit
ARTICLE III
ADDITIONAL SERVICES
Addltxonal servmes to be performed by the CONSULTANT, ~f authorized by the
OWNER, whmh are not ~ncluded m the above-described Basra Services set forth ~n Article II
herelnabove, are described as follows
A Any presentation made to the Denton City Council
B Any professaonal servmes rendered by CONSULTANT ~nvolwng participation in
negotiating act~wtles between Denton Mumc~pal Electric and other part,es
ARTICLE IV
PERIOD OF SERVICE
This Agreement shall become effective upon executmn of this Agreement by the
OWNER and the CONSULTANT and upon ~ssuance of a not,ce to proceed by the OWNER, and
shall remmn ~n force for the period which may reasonably be reqmred for the completion of the
ProJect, Including Additional Servmes, ff any, and any reqmred extensions approved by the
OWNER Th~s Agreement may be sooner terminated m accordance w~th the prows~ons hereof
T~me ~s of the essence ~n this Agreement The CONSULTANT shall make all reasonable efforts
to complete the servmes set forth hereto as exped~tmously as possible and to meet the schedule
estabhshed by the OWNER, acting through ~ts C~ty Manager or h~s designee
ARTICLE V
COMPENSATION
A COMPENSATION TERMS
1 "Subcontract Expense" ~s defined as expenses ~ncurred by the CONSULTANT ~n
employment of others In outside firms as subcontractors or subconsultants for
servmes to assist CONSULTANT ~n the performance of the ProJect
2, "D~rect Non-Labor Expense" ~s defined as that expense for any assignment
~ncurred by the CONSULTANT for supplies, transportation and eqmpment,
travel, commumcat~ons, subsistence, lodging away from home, and similar
incidental expenses reasonably ~ncurred ~n connection w~th the ProJect
Page 2
B BILLING AND PAYMENT For and in consideration of the professional services to be
performed by the CONSULTANT heroin, the OWNER agrees to pay, based on the cost
estimate detail at the hourly rates shown in Section 3, at page number 3-1 of Exhibit
"A"(the Proposal) which is attached hereto and incorporated herewith by reference, a
total fee, ~ncludmg reimbursement for direct non-labor expenses not to exceed $ 85,000
All d~rect non-labor expenses shall be billed by CONSULTANT to OWNER at actual
cost
Part,al payments to the CONSULTANT will be made on the basis of detailed monthly
statements rendered to and approved by the OWNER through ~ts City Manager or his
designee, however, under no c~rcumstances shall any monthly statement for services
exceed the value of the work performed at the time a statement is rendered The
OWNER may withhold the final ten pement (10%) of the contract amount until
satisfactory completion of the Project
Nothing contained ~n this Article shall reqmre the OWNER to pay for any work which is
unsattsfactory, as reasonably determined by the C~ty Manager or his designee, or which ~s
not submitted in comphance with the terms of this Agreement The OWNER shall not be
mqmred to make any payments to the CONSULTANT when the CONSULTANT is in
default under this Agreement
It ~s speaifically understood and agreed that the CONSULTANT shall not be authorized
to undertake any work pursuant to this Agreement which would reqmre additional
payments by the OWNER for any charge, expense, or reimbursement above the
maximum not to exceed fee as stated, without first having obtained written authorization
from the OWNER The CONSULTANT shall not proceed to perform the servmes hsted
in Article III "Additional Services," without obtalmng prior written authorization from
the OWNER
C ADDITIONAL SERVICES For additional servmes authorized in writing by the
OWNER in Article III heremabove, the CONSULTANT shall be paid based on the
Schedule of Charges at the hourly rates shown ~n Section 3, at page 3-1 of Exhibit "A"
(the Proposal attached hereto Payments for additional services shall be due and payable
upon submission by the CONSULTANT, with CONSULTANT's regular monthly
statement as prowded for above Statements shall not be submitted more frequently than
monthly
D PAYMENT If the OWNER fails to make payments due the CONSULTANT for
professional services and expenses w~thln sixty (60) days after receipt of the
CONSULTANT's undisputed statement thereof, the amounts due the CONSULTANT
will be increased by the rate of one percent (1%) per month from the said sixtieth (60th)
day, and, ~n addition, the CONSULTANT may, after g~vang seven (7) days written notice
to the OWNER, suspend services under this Agreement until the CONSULTANT has
been paid in full all amounts then due and owing for services, expenses, and charges,
prowded, however, nothing here~n shall require the OWNER to pay the late charge of one
Page 3
percent (1%) set forth herein ff the OWNER reasonably determines that the work is
u~tsatasfactory, in accordance wath thas Article V, "Compensation"
ARTICLE VI
OBSERVATION AND REVIEW OF THE WORK
The CONSULTANT wall exercxse reasonable care and due diligence in discovenng and
promptly reporting to the OWNER any defects or deficlencaes in the work of the
CONSULTANT or any of CONSULTANT's subcontractors or subconsultants
ARTICLE VII
OWNERSHIP OF DOCUMENTS
All documents prepared or furnished by the CONSULTANT (and CONSULTANT's
subcontractors or subconsultants) pursuant to this Agreement are instruments of service, and
shall become the property of the OWNER upon the termination of this Agreement The
CONSULTANT is entatled to retain copaes of all such documents The documents prepared and
furnished by the CONSULTANT are antended only to be applicable to this Project, and
OWNEI~'s use of these documents in other projects shall be at OWNER's sole risk and expense
In the event the OWNER uses any of the mformataon or materials developed pursuant to this
Agreement an another project or for other purposes than specffied herein, CONSULTANT is
released from any and all habthty relating to their use an that project
ARTICLE VIII
INDEPENDENT CONTRACTOR
CONSULTANT shall provade servaces to OWNER as an independent contractor, not as
an emplgyee of the OWNER CONSULTANT shall not have or claim any right arising from
employee status
ARTICLE IX
INDEMNITY AGREEMENT
~he CONSULTANT shall lndemmfy and save and hold harmless the OWNER and its
officials,i officers, agents, and employees from and agmnst any and all hablhty, claims, demands,
damagesi losses, and expenses, ancludmg, but not hmlted to court costs and reasonable attorney's
fees racom'ed by the OWNER, and mcludmg, without hmatatlon, damages for bodily and
personallmjury, death and property damage, resulting from the neghgent acts or omissions of the
CONSULTANT or 1ts officers, agents, employees, subcontractors or subconsultants in the
execution, operataon, or performance of this Agreement
Nothing an th~s Agreement shall be construed to create a llablhty to any person who is not
a party t~ this Agreement, and nottung hereto shall waive any of the parties' defenses, both at
law or eqmty, to any claim, cause of action, or htagatlon filed by anyone not a party to this
Agreement, mcludang the defense of governmental immunity, which defenses are hereby
expressly reserved
Page 4
ARTICLE X
INSURANCE
Dunng the performance of the servmes under th~s Agreement, CONSULTANT shall
mamtmn the following insurance coverage w~th an insurance company licensed to do business m
the State of Texas by the State Insurance Commission or any successor agency that has a rating
w~th A M Best Rate Carners of at least "A-" or above
A Comprehensive or Commereml General Lmbthty Insurance w~th boddy ~njury hm~ts of
not less than $500,000 for each occurrence and not less than $500,000 ~n the aggregate,
and w~th property damage hm~ts of not less than $100,000 for each occurrence and not
less than $100,000 m the aggregate
B Automobile L~abfl~ty Insurance with bodily ~njury hm~ts of not less than $500,000 for
each person and not less than $500,000 for each acmdent, and w~th property damage
hm~ts of not less than $100,000 for each accldem
C Worker's Compansatlon Insurance m accordance w~th statutory requirements, and
Employers' Lmb~hty Insurance w~th hm~ts of not less than $100,000 for each accident
D Professional Lmbfl~ty Insurance with hm~ts of not less than $1,000,000 annual aggregate
E The CONSULTANT shall furmsh ~nsurance certificates or insurance pohmes at the
OWNER's request to ewdence such coverage The ~nsurance pohcles shall name the
OWNER as an addmonal insured on all such pohc~es to the extent legally possible, and
shall contmn a prowslon that such ~nsurance shall not be cancelled or modffied w~thout
thirty (30) days' prior written not,ce to OWNER and CONSULTANT In such event, the
CONSULTANT shall, prior to the effective date of the change or cancellation dehver to
OWNER ~nsurance pohc~es or certificates furmsh~ng the same coverage
ARTICLE XI
ARBITRATION AND ALTERNATE DISPUTE RESOLUTION
The part,es may agree, but are not required to settle any d~sputes under this Agreement by
submitting the d~spute to arbitration or other means of alternate d~spute resolution, such as
medmt~on No arbitration or alternate dispute resolution arising out of or relating to th~s
Agreement, ~nvolwng one party's disagreement, may ~nclude the other party to the d~sagreement
without the other party's approval
ARTICLE XII
TERMINATION OF AGREEMENT
A Notwithstanding any other pmws~on of th~s Agreement, e~ther party may terminate by
glwng thirty (30) days' advance wmten not,ce to the other party
P~e5
B This Agreement may be tenmnated in whole or ~n part an the event of eather party
substantmlly failing to fulfill ats obhgataons under thas Agreement No such terunnatmn
vail be affected unless the other party ~s gaven (1) written notice (dehvered by certified
mml, return receapt requested) of intent to termanate and settang forth the masons
specifying the non-performance, and not less than tharty (30) calendar days to cure the
faalure, and (2) an opportunity for consultataon vath the terminating party prior to
termination
C If the Agreement as terminated prior to completion of the services to be provided
hereunder, CONSULTANT shall lmmedmtely cease all services and shall render a final
bill for services to the OWNER vathln thirty (30) days after the date of termination The
OWNER shall pay CONSULTANT for all servmes properly rendered and satasfactorfly
performed and for reimbursable expenses to termanatlon incurred prior to the date of
termination, ~n accordance w~th Article V "Compensatmn" Should the OWNER
subsequently contract with a new consultant for the cont~nuataon of services on the
ProJect, CONSULTANT shall cooperate ~n providing information The CONSULTANT
shall turn over all documents prepared or fumashed by CONSULTANT pursuant to thas
Agreement to the OWNER on or before the date of termanataon, but may malntmn copaes
of such documents for ~ts use
ARTICLE XIII
RESPONSIBILITY FOR CLAIMS AND LIABILITIES
Approval by the OWNER shall not constitute, nor be deemed a release of the
responsabfllty and habflaty of the CONSULTANT, ats officers, employees, agents,
subcontractors, and subconsultants for the accuracy and competency of thear work, nor shall such
approval be deemed to be an assumptxon of such responslbthty by the OWNER for any defect an
the work prepared by the CONSULTANT, ~ts officers, employees, agents, subcontractors, and
subconsultants
.ARTICLE XIV
NOTICES
All notaces, commumcattons, and reports reqmred or permatted under th~s Agreement
shall be personally dehvered or marled to the respeetave partaes by deposltang same in the Umted
States mini to the addresses shown below, by means of certffied marl, remm receipt requested,
unless othervase specffied herein
Page 6
To CONSULTANT To OWNER
Louis Berger & Associates, Inc City of Denton, Texas
Steve Marsh, Manager of Energy Services City Manager
5840 Bal¢ones Drive, Suite 200 215 East McKlnney
Austin, Texas 78731 Denton, Texas 76201
All notices shall be deemed effective upon receipt by the party to whom such notice is
given
ARTICLE XV
ENTIRE AGREEMENT
This Agreement, consisting of ten (10) pages and one (1) exhibit, constitutes the
complete and final expression of the agreement of the parties, and is intended as a complete and
exclusive statement of the terms of their agreements, and supersedes all prior contemporaneous
offers, promises, representations, negotiations, discussions, commumcatlons, understandings,
and agreements which may have been made in connection with the subject matter of this
Agreement
ARTICLE XVI
SEVERABILITY
If any provision of this Agreement is found or deemed by a court of competent
jurisdiction to be invalid or unenforceable, it shall be considered severable from the remainder of
this Agreement and shall not cause the remainder to be invalid or unenforceable In such event,
the parties shall reform this Agreement to replace such stricken provision with a valid and
enforceable provision which comes as close as possible to expressing the intention of the parties
hereto respecting the stncken provision
ARTICLE XVII
COMPLIANCE WITH LAWS
The CONSULTANT shall comply with all federal, state, and local laws, roles,
regulations, and ordinances applicable to the work covered hereunder as they may now read or
be hereafter amended
ARTICLE XVIII
DISCRIMINATION PROHIBITED
In performing the services reqmred hereunder, the CONSULTANT shall not discriminate
against any person on the basis of race, color, religion, sex, national ongm or ancestry, age, or
physical handicap
Page 7
ARTICLE XIX
PERSONNEL
A The CONSULTANT represents that at has or will secure, at ~ts own expense, all
personnel reqmred to perform all the professional services reqmred under th~s
Agreement Such personnel shall not be employees or officers of, nor have any
contractual relations w~th the OWNER CONSULTANT shall inform the OWNER of
any conflmt of anterest or potentml conflmt of ~nterest that may arise dunng the term of
th~s Agreement
B All services reqmred hereunder will be performed by the CONSULTANT or under its
direct superv~saon All personnel engaged an work shall be quahfied, and shall be
authorized and pernntted, under state and local laws, to perform such services
ARTICLE XX
ASSIGNABILITY
The CONSULTANT shall not assign any interest in th~s Agreement, and shall not
transfer any interest an th~s Agreement (whether by assignment, novation, or otherwise) without
the prior written consent of the OWNER
ARTICLE XXI
MODIFICATION
No wmver or modffieat~on of this Agreement or of any covenant, condition, or hm~tat~on
here~n contmned shall be vahd unless an writing and duly executed by the party to be charged
therewath, and no ewdence of any watver or modfficataon shall be offered or received in evidence
m any proceeding arising between the pames hereto out of or affecting th~s Agreement, or the
rights or obllgat~ons of the part,es hereunder, and unless such wmver or modfficat~on is ~n
wntang and duly executed by the part, es The part,es further agree that the prows~ons of this
Amcle will not be wmved unless as set forth here~n
ARTICLE XXII
MISCELLANEOUS
A The following exhibits are attached to and made a part of thas Agreement
Exl~b~t "A" ---CONSULTANT's Proposal, dated October 12, 1998
B CONSULTANT agrees that OWNER shall, until the expiration of three (3) years after
the final payment under thts Agreement, have access to and the right to examine any
dtrectly pertinent books, documents, papers, and records of the CONSULTANT
mvolwng transactions relating to th;s Agreement CONSULTANT agrees that OWNER
shall have access dunng normal working hours to all necessary CONSULTANT facilities
and shall be prowded adequate and appropriate working space ~n order to conduct andats
Page 8
~n comphunce w~th th~s section OWNER shall g~ve CONSULTANT reasonable advance
not,ce of ~ntended audits
C Venue of any stat or cause of action under thxs Agreement shall he exclusively ~n Denton
County, Texas Th~s Agreement shall be governed by and construed in accordance w~th
the laws of the State of Texas
D For the purpose of th~s Agreement, the key person who shall perform most of the work
hereunder shall be Steve Marsh, Manager of Energy Servmes of CONSULTANT Steve
Marsh shall also serve as OWNER's pnnmpal point-of-contact on the ProJect However,
nothing here~n shall hm~t CONSULTANT from using other quahfied and competent
members of ~ts firm to perform the professional services reqmred here~n
E CONSULTANT shall commence, carry on, and complete any and all projects w~th all
apphcable d~spatch, m a sound, economical, and efficient manner and ~n accordance w~th
the provisions of th~s Agreement In accomphsh~ng the ProJect, CONSULTANT shall
take such steps as are approprmte to ensure that the work ~nvolved ~s properly
coordinated w~th related work being camed on by the OWNER
F The OWNER shall assist the CONSULTANT by placing at the CONSULTANT's
d~sposal all avmlable ~nformat~on pertinent to the Project, lnclud~ng prewous reports, any
other data relative to the ProJect, and arranging for the access thereto, and make all
prows~ons for the CONSULTANT to enter m or upon pubhc and private property as
reqmred for the CONSULTANT to perform servmes under th~s Agreement
G The captions of th~s Agreement are for ~nformat~onal purposes only, and shall not ~n any
way affect the substantive terms or conditions of this Agreement
IN WITNESS WHEREOF, OWNER and CONSULTANT have hereby executed th~s
Agreement m quadruphcate original counterparts, the OWNER acting by and through ~ts duly-
authorized C~ty Manager, and the CONSULTANT acting by and through ~ts duly-authorized
undersigned officer on th~s the /~-~ day of t~g/ffffff-,c~.A~/ ,1998
"OWNER"
CITY OF DENTON, TEXAS
MICHAEL r JE ,~ITt MANAOER
Page 9
ATTEST,
JENNIFER WALTERS, CITY SECRETARY
By~ ']g- _
APPROVED AS TO LEGAL FORM
HERBERT L PROUTY, CITY ATTORNEY
"CONSULTANT"
LOUIS BERGER & ASSOCIATES, INC
By _~~~~-
ATTEST
F \shared\dept~LGL\Our Documents\Contractsk98\Valuat~on Study & Report doc
Page 10
Loms Berger & Assoaates, Inc A Member of the Berger Group
5840 Balcones Drive, State 200, Austin, TX 78731
Tel 512 459 2126 · Fax 512 459 2138
Engineers · Economists · Planners · Appraisers
October 12, 1998
Mr Ray Wells
City of Denton Purchasing Department
901-A Te?cas Street
Denton, TX 76201
Subject Valuation of Electric Transmission & Dlslxlbutlon System (RFSP # 2286)
Dear Mr Wells
Thank you for glvmg us this opportunity to respond to the Request for Proposal #2286 Vahtat~on
of Electric Transmission &Dtstrtbutton
LBA Energy Services ts a select group of professionals at Louis Berger & Associates, Inc (LBA),
which has been involved tn the energy and management consulting business since 1989 LBA staff
has extensive experience in performing cost of service and rate studies for large m~mlclpal electric
uulmes, mcludmg those regulated by state regulatory bodies LBA is also extensively involved
with industry deregulation and economic development issues Our services include sU'ateglc
planning, economic and financial analyses, lxansmlsslon cost of service and rate unbundhng,
regulatory support, restruc.tunng and power supply planning, gas supply planning, management
assessments, competitive assessments, engineering design, strategic marketing planning, and utility
valuation
I have prepared an attachment and enclosures describing LBA and our approach to providing
Denton Municipal Elect-nc (DME) with the requested services We propose to complete the
specified work assignment within eight weeks and a total estimated not-to-exceed budget of
$85,000, which includes all fees for protesslonal services and anticipated expenses
The proposal ts organized into ten tasks From our perspective all ot the tasks are important and
integral to a comprehenst',e approach to performing a valuation study of transmission and
distribution assets The initial task ts a kickoff meeting the purpose of xvhlch is to establish the
framework for working together The overarchtng goal of the kickoff meeting is to optimize the use
of LB, A resources by beginning with clear statements of the questions to be ansxvered and the issues
of co{~ekrn Too often, consultants tend to concentrate on addressing questions for which available
techmques can provide relatively precise answers For LBA, the bottom line is that techniques are
subordlrmte to the goals of the program The LBA team ~s prepared to facilitate discussions w~th
DME staff to explore the practical implications of deregulattnn on DME bustnes~ policy
Joining LBA on this assignment are two experts tn valuation methodology Mr Dennis DeeGear is
V~ce President for Capital Appraisal Group the premier consulting firm ~peciahzlng ,,aluat~on
studies for nearly every taxing authority in Texas Mr DeeGear brings more than two decades of
experience assessing the value ot utthty systems Hfs expertise wdl prove useful for deterrnmmg
EXHIBIT A
October 12, 1998
Page 2
market value of the electric transmission and dismbutlon system and the fiber opttc
telecommumcat~on system Dr Anthony Lawrence, an independent consultant ~s an cconom~st and
econometrician with 25 years experience ~n the electric utility industry Dr Lawrence specializes m
the development of mathematical methods of public utility planning and pncmg in a competmve
environment He will provide leadership for the team with the implicit valuation of extant capital
assets and determmatlon of customer value and system cost ot differential services
We are committed to providing DME w~th the highest level of service We have included
numerous examples of project experience, many of which were the result of follow-on assignments
or referrals I, personally, have had leadership roles in the valuation studies for C~ty Pubhc Service
of San Antonio, AusUn Energy, and Lubbock Power & L~ght We would be pleased to discuss our
approach on this project and expand on our experiences from other projects as necessary
Thank you again for g~wng us this opportunity I hope you can apprecmte how ~mportant it is to us
to be among those considered to work with DME on th~s project
If you require adthuonal reformation or discussion, please call me in Austin at (512) 459-2126
Manager of Energy Services
Attachment ~'
Section I Discussion of Approach
INTRODUCTION
With the advent of deregulation, the restructunng of the utfldy ~ndustry has caused every utlhty owner to
rethink the ~'ad~tlonal relationships between supply and demand The prophecy that customers would one
day have choices among multiple supphers ~s closer to reahty today than it ever has been before As a
consequence, there is increased pressure being placed on s~xateglc decision making and the business of a
mumcipal utthty Although tradmonal technical and economic valuation studies stdl bnng meaningful
~ns~ght into the decision making process, other factors are now comphcatmg the framework within which
business strategies are formulated As deregulation m~tmt~ves advance and new entrants launch aggressive
programs to capture market share, pubhc power utthtms m particular are faced with the mixed prospect of
both opportumty and meonvemence This has become no place for a tim~d agenda
Lores Berger & Assomates, Inc (LBA) ~s pleased to submit this proposal to provide strategic valuation
services to Denton Mummpal Electric (DME) We arc certain there are positive opportunmes for DME to
continue as a regional suppher and we are anxious to assist the utthty w~th making an orderly transition to a
deregulated market In th~s proposal we bring together a unique blend o£ marketing, engmeenng, and
management experience to assure DME that the program enwsloned by you is dehvered on budget and on
t~me, and that the customer service and business management goals of DME are met
LBA ~s a multl-d~sc~phnary international consulting firm specmhzmg m management and engmeenng
servmes Our experience is extensive, ranging from compettuve assessments and resource planning to
orgamzat~onal rewew and legislative and regulatory support We understand the competitive forces
impacting the ~ndus~y and have successfully conceived and ~mplemented strategies that are responsive to
the pressures of the marketplace Based on the ~ssues described m the Request for Proposal (RFP), we have
developed a focused and ~nnovat~ve program for your consideration We believe this program can both
influence change and help prepare DME to be successful m competing ~n a restructured elect'nc utd~ty
~ndus~ry
APPROACH
The approach we propose ~s grounded on our current understan&ng of the potential uses of the valuation
information by the C~ty We plan to conU'ast the value of the DME transmission and distribution system
from both pubhc and private ownership structures We are mindful that the results of th~s valuation study
could be used by DME and the Denton commumty to assess the benefit of mumc~pal ownership The
valuation assessment would be prepared considering two primary scenarios the continued operation of
DME as a mumc~pal utility m a new competmve enwronment, and, a new uuhty structure featunng all or
portions of DME sold to private entrees In describing the scenarios, the following stakeholder perspectives
will be addressed
· Value to the City of Denton
· Value to the Denton commumty
· Value to the customers
LBA Energy Servtces Denton Municipal Ut#/ty Valuat/on Study
1-'1
Section 1 Discussion of Approach
TABLE 1-1
Comparison of Benefits
Pubhc versus Private Ownershtp
Stakeholder and Vo!-afion Perspective Pubhc Ownershtp
C~ty Perspective
· General fund transfer
· Franchise fees
· Ad valorem taxes
· Annmt7 for sale proceeds
Commumty Perspective
· DME employment
· Area economic development
· Other ad valorem taxes
· Bus~ness/job retentton
· ,,Profit" extraction from comrmmlt~
Customer Perspective
· Rates
· Services
· Rellablbt~
Table 1-1 summarizes the stakeholder perspectives under two ownership scenarios The first scenario ts
pubhc ownership as a mumctpal utthty The second scenario ts private ownershtp as an ~nvestor-owned
utthty (IOU) The denvatton of value from these three stakeholder perspecttves under each ownership
scenario would be addressed as follows
The Ctty Perspectwe
Estabhshtng a selhng prtce for potential buyers of the DME transmxsston and d~s~but~on system ts a major
component of describing the City's perspeettve Conventtunal valuatton methodologtes wdl be used w~th
consxderable emphasts placed on the benefits derived from "luture earnings" The esttmates wdl provtde the
basts for contrasting the net benefit to the C~ty Ex~st~ng transfers and subsides prowdcd by DME, as a
mumc~pal utlhty owned by the C~ty, wdl be compared to the potenttal tax and annmty ~ncome avadable
through a private ownershtp structure
The three valuation methodologtes prescribed by the RFP wtll be used to derive the sethng price esttmatc
A thscusslon of the valuation methodologtes to be employed ~s presented below Informatton that may be
avadable fi-om DME descnbmg any strategtc marketing mxttattves of the utthty wdl be used to estabhsh a
foundation for exh'apolatmg the perspectives to the future DME business posttton Central to our analysts
wdl be a focus on the quantifiable benefits of muntctpal ownershtp of an electric utthty contrasted to those
derived from private ownership Thts analysts wdl tdentlfy address the many tssues, both tangible and
mtang~ble, ofpubhc ownersfup of the DME transm~sston and dtstnbut~on system To the extent we can, we
will quantify the tntang~ble benefits based on our understandmg of market dynamics and documentatton of
actual DME pohcy and commumty aettvtty At mtmmum, our analysts wtll address these tssues on a
comparable bas~s
~ LBA Energy Servtces Denton Mumctpal Ubhty Valuabon Study
1-2
Section 1 D scuss on of Approach
A range of business pos~ttons will be assumed to promde a measure of sensitivity to future market
condmons Valuation of the DME system will be made from two bustness-umt perspectives transmission
and distribution, and distribution only Based on the results of discussion with DME staff at the project
kink-off meeting, we will consider two different sale scenarios Key components of the transmission system
and the entire transmission and dismbutton system If a more expanded analysis were reqmred by DME, we
would be pleased to collaborate with you to frame the optional approach Our concern at this point Is that
some components of the DME transmission system are not considered integral to the sale of generation
assets currently owned by DME Similarly, some po~ons of the DME transmission system could be
regarded as not integral to the reliable operation of the DME transmission and dtstrlbutmn system
As mentioned above, three valuation approaches will be used to estimate the selhng price of the
transmission and distribution system from the City perspective They are
· Cost
· Income, and
· Comparable sales (market)
A fundamental assumptmn is that there are true indicators of value for the purposes of our analysis Under
the Cost Approach, the two conventional methods are the Reproduction Cost Method and the Replacement
Cost Method Typically, both are evaluated and compared The Reproduction Cost Method would
construct the asset exactly as it exists today and allo'~ for an assessment of observable condition for issues
such as age, functional obsolescence, and ordinary wear and tear The useful life of the asset is also taken
into considerat~on in the value estimate
The Replacement Cost Method uses current technology and reconstructs an asset capable of promdtng the
same generic function, but may not exactly reproduce the asset The Replacement Cost Is also adjusted for
age and rernammg useful life Typically, the Replacement Cost method ts applied to older assets where
exactly reproducing the asset for the purpose of determtmng value ts not practmal
While some emphasis will be placed on the Cost Approach, we intend to use tt to establish a benchmark for
value and will focus more on the Income Approach Therefore, we will construct value under the Cost
Approach by relying on DME data as tt relates to book cost and information DME has on fixed assets
The second approach to valuation ts the Income Approach This approach is used widely to take into
accoant the business structure of operating a company We propose to value your t~o primary business
units under the Earnings Stream Method We will use discounted c,~sh flow analysi~ We will develop
value based on the earnings of DME We will include as many of the tangible and intangible components of
value These can appear m the form of revenue, m-heu-of franchise elements, investment income, ad
valorem taxes, and other items as can be identified which would add to the earning value or net worth of
DME to the City, either from a sale or retained ownership scenario For the purpose of comparison, we will
employ the proprietary methodology developed by the Capital Appraisal Group for assessing taxable value
of faclht~es owned and operated by private utilities in Texas
The third approach to be considered ts the Comparable Sales or Market Approach LBA will review the
industry for recent sales of transmission and distribution systems comparable to DME and include this
information in our report To supplement this mformatlon, we wdl rely on the extensive database of the
Capital Appraisal Group to develop a statistically representative sample of comparative values
~ LBA Energy Services Denton Mumctpal Utihty Valuabon Study
1-3
Section '1 Discussion of Approach
Once the three approaches are taken ~nto cons~deratton, a rc,~onclhat~on process wall take place which will
determine whtch approach ~s the better mdmator of value and why we beheve so Based on our analys~s, we
will provide an optmon of value of the transmission and d~stnbut~on system, and the d~stnbution system as a
stand-alone entity
The Communtty Perspecttve
The communtty perspective would be quantified by assessing the d~rect and md~rect benefits of the
transmission and d~strthut~on system functions of DME as a major business ~n Denton Employment,
economm development, and local business commitments prowded by DME and the corresponding ~mpact
on the commumty would be esttmated under both ownership scenarios By contrast, private ownership of
the transmission and d~stnbut~on system could provtde a different approach to economm development plus
additional ad valorem tax revenue to other governmental ent~ttes such as county government and
independent school d~str~cts S~m~larly, the negative tmphcat~ons of profit being extracted from the
commumty for the benefit of rem~,te ~nvestors would be tncluded m th~s assessment
The Customer Perspecttve
The customer perspective would be evaluated on a comparable basis of selhng or retaining the transmission
and d~stnbutmn system Under mumc~pal ownershtp customers have d~stmct advantages through
partm~pat~on m local governance structures to control policy on the avadabthty and scope of rates, servmes,
and system rehabd~ty Under a private ownership scenario, decisions of pohcy will hkely be made remotely
w~th the interest of the investor being a s~gmfieant contributing factor LBA wdl examine and quantify the
economm attrtbutes derived by the customer under each scenario Rates, customer service, and rehabthty
variables wdl be developed to portray the strengths and weaknesses of each
SUMMARY
The three stakeholder perspectives wtll be examined and &scussed ~nd~wdually Consideration w~ll be
g~ven to quantify when possible and potentml overlap and ~mpact of perspectives on the value analyses
Care wdl be taken to develop accurate esttmates of value based on the existing revenue streams The
revenue from potential new markets wall be forecasted d~rectly from a business opportumty assessment, if
one does not currently ex~st
The last two sessions of the Texas Legislature have resulted ~n progress toward the restructunng ol the
electric market m Texas The framework for deregulabon m Texas ~s being crafted now and the 76a~
Legislature promises to be dynamm and eventful Some of the questions to be addressed include
· W~ll mummpal utilities and electrtc cooperatives be allowed to determine when Customer Choice
would be allowed w~thm their service terntortes9
· Wdl the schedule for deregulation proposed m the Governor's Btll of the last session be adopted, or
w~ll the diffieulbes experienced m Cahfom~a cause lawmakers to embrace a more dehberate
t~metable9
· Wtll consumer protectmn ~nmabves reduce lawmakers to empower the Pubhc Utd~ty Commission
to have expanded regulatory oversight of ut~hty operations9
· Wdl new rehabthty standards for d~stnbutmn system operation be useful or become a burden to
mumc~pal utflmes9
· W~ll hm~ts be placed on the magmtude of stranded ~nvestment allowed for recovery9
· Wdl consumer advocate pos~t~ons cause guarantees of no over-recovery of stranded ~nvestment9
LBA Energy Servtces Denton Muntctpal Uttltty Valuatton Study
'1-4
Section 1 D scuss,on of Approach
· What method for calculating stranded ~nvestment will be adopted9
Will the Bush-Mauro governor's race cause new emphas~s to be placed on the mr ennss~ons of
power plants grandfathered under the Clean A~r Act of 1978'>
· Will clean mr compliance costs be included as part of stranded recovery, or become a component of
wn:e charges9
· W~II new requirements be imposed on utd~t~es to guarantee that lowqncome customers have
unrestricted access to energy efficiency options9
- Wdl renewable resources be excluded from the integrated resoume planning process'~
· Wall transmission planning continue to be a utility function or will emphasis be shifted to the
Independent System Operator9
· Will home ut~httes continue to have control of the relationship with the customer, or will a new
model for bdhng and metering be ~mposed9
· With the exit of many key players from the 75th Legislature, who will be the champion of
deregulatton m the 76th Leglslamre'~
Although new law pertaining to deregulation of the electric ~ndustry was not enacted by the 754, Texas
Legislature, restructuring mtuatlves were launched and, we believe, change is inevitable The difficulty
being experienced by Cahfomla with Implementation of the Customer Choice experiment has g~ven cause
for a more deliberate approach to be taken ~n Texas However, ~t is not clear yet ho~v legislators will heed
the signal and react ~n the 76th Legislature Overall, the transition to Customer Choice ~n Texas does not
have a predmtable course and, as a result, mformed demsions wdl reqmre constant research and tracking of
issues
Consistent with th~s thinking, we propose to incorporate a schedule for deregulation as part of our
quant~ficatton of the long-term benefits of continued municipal ownership l'hls schedule wall feature an
orderly transition to deregulation Estimates of at rlsk load w~ll be developed ~n full collaboration with
DME staff and their first-hand knowledge of customer sensitivity to price, customer service, and rehabthty
Sensitivity to competition will be estimated and the msult~ng potential impact on the value of the
transnnss~on and d~stnbut~on system quantffied
The results of the analysis wdl be summarized and presented in a draft report for review by DME staff The
document will present the individual assessment components and summarize the findings for the t~o sale
scenarios The outhned schedule assumes submission of a completed draft of the assessment for review and
comment by DME We will make ourselves avmlable to present these findings ~n a meenng or workshop
Following th~s meeting, DME staff comments will be incorporated into a final report for submittal and
presentation to the DME Board and Denton C~ty Council
OPTIONAL CONSULTING SERVICES
LBA uses General Electnc's Market Assessment and Portfolio Strategics (MAPS) model for evaluating
market-plannmg options Developed over the last 15 years by GE, MAPS captures the complex interaction
of generation and transnnsslon systems MAPS mtegrates into a single model the detailed generation, load,
and transnnsslon modehng The MAPS model reqmres no more system data than is used to run
frecstandmg producV_on s~mulation and load-flow models However, through its integration of gencratlon
and transn'usslon models, MAPS provides hour by hour simulation of thc power system In MAPS,
transmission hne flows on actual or scheduled paths can be determined chronologically with ~dentlficatlon
of hours where limits are reached S~mdarly, location-based market clearing prices (spot prices) can bc
calculated hour by hour on a nodal or zonal basis MAPS does these s~mulat~ons for systems as large as
~ LBA Energy Servtces Denton Mun/ctpal Utthty Valuatton Study
1-5
Section 1 Discussion of Approach
20,000 nodes, 80 compames and 2,500 generating un]ts, thus making ~t unnecessary to s~mphfy or create
"eqmvalence" studies of the areas of interest
Many of the market scananos that will be considered m th~s project would benefit trom a MAPS evaluation
In addition to providing a powerful market assessment tool, MAPS could be useful for spemfic apphcat~ons,
such as
Evaluating the sawngs derived from pooled economic d~spatch agreements,
· Characterizing the impact of transmission pricing models by using representative point-to-point
transaction data,
· Analyzmg the ~mpact planned additions on future market prices, and,
· Analyzmg the economics of potential power sales or purchases
LBA ~s currently using MAPS to assist chents wtth plannmg and evaluating market strategies (e g, retad
and wholesale transactions) ~n the complex retatl market of the New England Power Pool Although r~t yet
used ~n Texas, the ERCOT database has akeady been developed by LBA If requested, LBA wdl make a
formal presentation to DME on the potentml apphcat~ons of MAPS
System Reliability Assessments
As part of a Scenario Analys~s, LBA can assist DME w~th an assessment of transm~ssmn system and
generation system rehabthty The transmission system rehahth~y ~s calculated by LBA through simulating
thc mflhons of generator, hne, and substation failures that could occur m thc system In thc LBA approach,
hnc overloads, low voltages, and system tslandmg are causes for loss of load and are characterized ~n terms
of megawatt-hours (MWH) A s~mulatmn can be repeated any number of times to study the rehabd~ty of
alternative generabon and load scenarms Fatlures hkely to cause lengthy loss of customer load and/or
unduly interruption of power sales and purchases are ~dent~fied and ranked by their MWH s~mulatmn
results The network m represented m detail for both the local load area and the large ~nterconnected
network of the Electric Rehabthty Counctl of Texas The analys~s uses both generation performance data
and ~ransmlssmn system elec~rmal and performance data The major part of thc transmission data ~s
evadable m the public dommn
The generation system rehabtl~ty ~s calcula~d by s~mulatmg thc mdhons of possible generation and
transmlssmn fatlures that could occur ~n thc system The rehabtht~ of thc generation supply ~s first
calculated without transmission constraints over a w~dc range of load levels Then transmission constraints
are included to determine their relative effect on rehabd~ty over the same range of load levels Studies show
that the Vcansmiss~on system ~s usually less rehable than generation at lower load levels The system
components affecting rehabfl~ty are determined by th~s analys~s Transact~uns outside the local area causing
a power flow through the local transm~ssmn system are ldentffied These may have a detrimental effect on
the local rehabthty and abtl~ty of the local area to operate successfully m thc market Thc major part of the
transmission data ts avatlable m the pubhc domain
The results of rehabthty studies will be useful for characterizing power supply alternatives DME must
consider ~n a deregulated enmronment For example, because there may be ~ransmlss~on system rehabdlty
weaknesses ~n the Denton region, DME spmmng reserve may have greater importance to nmghbonng
uttht~es than is recogmzed through current operating agreements
LBA Energy Servtces Denton Mumctpal Utthty Valuatton Study
1-6
Section I Discussion of Approach
New Products and Services
A cornerstone of the LBA consulting philosophy Is a commitment to developing and applying the best data
avadable to support planning funeUons enueal to our chents' strategic object,yes Accurate data on
customer usage characteristics, preferences and behavior are only a part of the p~ctore Apphcatlon and
integration of these data into a system which is dynamic and accessible provides the ultimate data leverage
LBA engineers, economists, and mformat~on system professionals fluent w~th the various object~ves and
issues m formulating methodological and software solutions are devoted to getting the best data to (and
from) each system end-user
The planmng areas most reliant on quahty market assessment data are program concepUon and desxgn of
new products and services Clearly, a major component of all program-related plannmg ~s an accurate and
up-to-date database on the potentml costs and revenues that could be expected from launching a new
product or service Along with product marketing and penetration estxmates, these data are most essential to
~dentffymg and projecting economm and achievable results Depending upon the specific need of our chent,
studies of market potential may vary m the resobaUon of the estxmates (e g, nat~on-wxde, service temtory,
segment, region, district, or rate class), the coverage of thc product or service (e g, security systems,
apphance maintenance serwce, Internet service), and the analytic methodology employed (e g, macro/m~cro
estimation, or md~vidual benefit weighted estimation) The LBA product and screemng methodology ~s
designed for flexxbdity required by such custom estimation of techmcal potential
A precursor to launching new products and services ~s the development of an effecUve marketing strategy
and plan In a deregulated market, margins can be expected to skunk and factors beyond price wall receive
more emphas~s from consumers Image will be essenUal to an effecUve markem~g strategy LBA xs
available to assist DME m developing a strong, ws~ble corporate ~denuty m response to changing market
forces The corporate ~dentlty must be emphasized ~n the development of a marketing plan, which ~s
designed to maintain and enhance utility revenue production, and ~mprove customer service
In order to meet this ob.lect~ve, there are a number of related project act~vmes that must be completed
· Conduct a marketing audit of DME current programs and plan
Identify spemfic strengths, weaknesses, opporUmmes and threats, whmh ~mpact the utxhty's current
and projected marketing efforts
· Assess customer needs and atutudes to assess program opportumt~es and assess the perceptxons of
the utility m the market
· Usc (he audit data to determine a relevant portfoho of products and services 1 nked to meeting
customer need
· Incorporate a comprehensive communicataon plan to convey the market benefits and opportumtxes
to customers and stakeholders
· Work ~nteract~vely w~th DME to ensure common understanding and consensus on the approach and
results of the study effort
The LBA project team has developed a flexible project approach that ~s designed to provide DME w~th
needed marketing support within a framework grounded m utihty objectives and market reahtles F~gure l-1
prowdes the general approach ~n mowng DME from ~ts current market pos~Uon to one that allows the utility
to succeed A detailed dehneat~on of spemfic project acUv~t~es ~s presented ~n Section 3 of thxs proposal In
developing th~s approach, there are a number of considerations that help ensure ~ts apphcabthty to DME
These include the following
~ LBA Energy Services Denton Municipal Ubhty Valuabon Study
1-7
Section 1 Discussion of Approach
· Flexibility -- The approach is designed to be flexlblc and qutckly modxfied and adapted to account
for umque elements of the DME markets The lncluslon of initial project activities is geared to
identify areas that require greater emphas~s and refinement of the process
· Uuhty Team Involvement -- The project is structured to incorporate interaction with a utlhty
market planning team The use of a team approach serves to permit comprehensive responses across
utility perspectives and assists tn establishing an internal cntmal mass to champion the markettng
cause for DME
· Comprehenstve -- The project as proposed includes the full range of market elements These
~nclude customer needs, competttor tmpacts, regulatory issues, experiences from previously
administered programs and commumcatlons Th~s ensures that all elements will be covered
· Sequential -- The approach as proposed xs based on completing a series of sequential tasks, all
destgned to pmvtde the necessary lnfonnatton to make reformed dectslons m subsequent tasks This
ensures that the reformation in the process ts properly apphed and that the most recent and available
data ts used
The LBA project approach is designed to be flexthle m refining any of the proposed acttvittes to tailor the
results to the needs of DME The approach incorporates the need to contmually assess project progress and
identify opportumttes to modify the approach to cost-effectively address DME objectives
Fxgure 1-1
Aonroach to Strategy Develooment
Ma~eu:rPe~u'tltm n i
Alternativei I Strateg'ei I Marketplace [~
· Orgamzat~onal Development · Nmhes Future Industry Structure
· Innovation
Pncmg,S~'ategy · Leg~slanve/Regulatory
· Marketing, Sales & · New Products and Services Assessment
Promotion · Learmng Curve Technology Assessment
· Products and Servxces · Value Market Factors
Con~'acts~· Dlfferenlatton
· Customer Factors
· Strategic~Allxances Compent~ve Factors
BenchmarkmefBest
Competitive
Market Poq~tlon
~ LBA Energy Servtces Denton Mumctpal Utthty Valuabon Study
1-8
Section 2 Scope of Services
TASK 1 KICKOFF MEETING
A k~ckoff meeting would be held m your offices orgamzcd around a mutually developed agenda w~th
duration not to exceed two full days The purpose of the meeting ~s to introduce thc key LBA team
members to thc DME project management staff and thscuss how best to work together Clanficatmn of the
LBA approach and d~scussmn of DME perspectives would be addressed at th~s t~mc
We cnwslon an agenda that could be addressed m four separate sessmns
Session I Deregulation Issues
The purpose of the first session ~s to cstabhsh mutual understanding of what we behove to be thc current
d~rectmn of electric industry reslructunng There arc three areas of interest
Deregulatmn issues to be addressed by thc 76~h Legislature that arc of partmular interest to DME,
· Recent activity by the investor-owned uttht~es, power marketers, ~ndcpendent power producers, or
other compctmve ent~ttcs within EPCOT, and,
· Natmnal deregulation mltlat~vcs
Wc w~ll ~mttatc d~scusslon centered on where senmr management behcvcs DME should be posttluncd m thc
new competitive market We will report on our knowledge of the actlvlt~es of various market interest
groups and how we enwsmn they w~ll attempt to influence lcglslatmn m Texas and nationally Wc
d~scuss how these elements would hkely impact thc dctcrm~nation of value of the lransm~ss~on and
thstrthutlon system We will examine the scope of external pressures that may influence DME business
pohc~es and discuss possible DME responses
Session 2 Wholesale Market Plannin~,
We wdl thscuss the status of the DME planning program, DME act~wty In the wholesale bulk power
market, and regional rehabthty ~ssues We will match recent achtevements w~th prior ~mt~atlves to capture a
profile of decision-making structures and processes The d~scuss~on w~ll be focused on
· The DME resource plan and planmng process,
· DME purchased power agreements,
· Regional rehabthty issues,
· DME system reliability and the transmisston planmng process,
· The market charactenstms of ERCOT, and,
L~kely business scenarios
Session 3 Market Onuortumt~es
Our proposal mctudes prov~slon for developing an estimate of future business opportumty Th~s session
would be dedicated to discussion of the data that would be reqmred by the LBA Team to complete the
analys~s The agenda would include the review of
DME marketing mmat~ves,
· ThelLBA data reqmrements to conduct a mm~ sttuat~on analys~s,
· The,LBA approach to screening new products and services,
LBA Energy Servtces Denton Muntctpal Uttltty Valuatton Study
2-1
Section 2 Scope of Serv,ces
· The LBA approach to market assessment,
· The LBA approach to orgamzatlonal assessment,
· The LBA approach to information technology assessment, and,
· Likely DME strategies
Session 4 Business Matters
The final session would be devoted to concludmg business act~vmes associated with the project These
would include
· Confn'm pnormes for LBA research activity,
· Review the types and availability of data for collection,
· Determine the data collection activities (e g, conduct interviews, tour facfllUes, transfer files, etc )
to meet the desired research objectives,
· Establish a schedule and budget for research activity,
· Identify points of contact and channels of communication,
· Confn'm the scope, schedule, and budget of all planned acUvlty,
· Prepare a memorandum of understanding of tasks, assignments and responsibilities, and,
· Prepare the revised work plan
Fmthngs from the kickoff meetmg would be summarized in a memorandum to DME, which would identify
all agreed upon changes to the work plan A detailed description of each work assignment and the
corresponding schedule and budget would be developed for DME review and authorization in a revised
Scope of Servmes document Individual tasks would not be lnltmted by LBA wahout prior written
authonzanon by DME
During the course of the project, we anticipate there will be large volumes of information to be transferred
fi.om DME to LBA To faelhtate conveyance, we suggest that a workspace be identified at DME for LBA
to use to review and track relevant mformat~on We request that the space be large enough to accommodate
3-4 people who may be on-site at DME at various rimes during the project We would also appreciate
hawng access to clerical support, telephones, fax machines, copy machines etc
TASK 2 REVIEW DME DATA
LBA will rewew data m the DME data room A hst of shared DME and City services will be developed and
submitted to DME for review, edits and addltions
TASK 3 DEVELOP pRELIMINARY VALUATION MODELS
LBA will develop prehmmary models for the Reproduction Cost Approach, Income Approach, and
Comparable Sales Approach
TASK 4 RESEARCH LITERATURE FOR COMPARABLES
LBA will conduct a review of ~ndustry hterature and known data sources to tabulate comparable sales ol
transmission and distribution systems
LBA Energy Services Denton Muntctpal Utthty Valuatton Study
~'1~ 2-2
Section 2 Scope of Services
TASK 5 DEVELOP COST DATA
LBA w~ll rewew available mformatton for DME to develop the assessment of cost Refine the
comprehenswe list of shared DME and City serv:ees
TASK 6 DEVELOP ESTLMATE OF FUTURE BUSINESS OPPORTUNITY
Rewew marketing reformation and forecasts Develop estimate of achievable market potent:al Incorporate
findings mto models
TASK 7 DEVELOP COMPETITIVE IMPACT SENTIVITIES
Interview DME staff Identify and quantify magmmde o£ at risk load Develop impact estimates
Incorporate f'mdmgs into models
TASK 8. DEVELOP ESTIMATES OF VALUE
Fmahze models Identify income statement variations between mtanclpal and IOU ownership
TASK 9 DRAFT REPORT AND PRESENTATION
Prepare draft report Present findings to DME staff
TASK 10' FINAL REPORT AND PRESENTATION
Incorporate DME comments into final repor~ Present findings to DME Board and C~ty Council
LBA Energy Servtces Denton Mun/ctpal Uttl~ty Valuation Study
Section 3 Budget
PROFESSIONAL FEES
LBA beheves m the identification of a fair price for specific project dehverablcs LBA wdl commit to a
fixed guaranteed not-to-exceed professional fee of $75,000
EXPENSES
LBA understands the ~mportance of identifying the total cost of a project Unbkc any of our competitors,
LBA wall ~dent~fy a fixed amount for expenses and will manage expenditures within that budget LBA
estimates project related expenses to be no more than $10,000 Project expenses wdl be based upon actual
cost ~ncurred
TOTAL FIXED PRICE
LBA wall agree to a total fixed price guaranteed not-to-exceed a contract amount of $85,000
COSTING CALCULATION
Hourly Rate Average Average
Hours Fees
Bob Anderson $ ! 50 20 $3,000
Steve Marsh $125 176 $22,000
Dennis DeeGear $125 128 $16,000
Frank Radigan $125 160 $20,000
Tony Lawerence $125 40 $5,000
Kris Rao $70 100 $7,000
Administrative support $40 50 $2,000
Total 674 $75,000
LBA Energy Servtces Denton Muntctpal Ut#try Valuation Study
~ 3-1
Section 4 Schedule
LBA proposes ~ complete th~s work assignment w~th 8 weeks w~th ten defined ~sks
SCHEDULE
ACTIVITY, Week
Task i K]ckgffmee~ng andrevlse plan 1~2~] 3 ~ 4 5 6 7 8
Task 2 Rewcw da~
Task 3 Develop prelmanmy models
Task 4 Rese~ch hteramre for com~arables
Task 5 Develo~p cost dam __
Task 6 Deve$op estunate of ~mxe business
Task 7 Develop compe~ave unpacts
Task 8 Deve!op values
Task 9 Draft, repo~ and present,on
Task 10 Final repo~ and present,on
LBA Energy Sen~/cos Denton Municipal Ubhty Valuation Study
#-1
Section 5 LBA Management Team
LBA BACKGROUND AND pHII~OSOPHY
Louis Berger &Assoctates, Inc is one of the largest multi-disciplinary consulting orgamzattons m thc
world Founded by Dr Louis Berger in 1953, LBA professionals offer expertise m the areas of civil,
structural, mechanical and environmental engineering, construction management, program management,
planning, environmental sciences, cultural resources, economics, and information services With over 2,500
consultants, LBA has provided consulting and technical services for thousands of projects throughout the
Untied states and over 140 nations worldwide Noted mostly for work in the transportation field,
Engmeenng News Record consistently ranks LBA in the top 10 percent of engineering firms in the world
LBA Energy Services, a select group of professionals at Louis Berger & Associates, Inc, provides a
comprehensive range of energy related consulting services including economic and financial analyses, cost
of service and rate design, regulatory support, restructunng and resource planning, management assessment,
and utility valuatton LBA Energy Services provides services to electric customers and power users,
electric, gas, water and wastewater utthttes and other parties involving municipal and investor qwned
ut~llttes, public power agencies, independent power producers, private companies, law firms, regulatory
agencies, financial mstltut~ons and others Our highly qualified team of economists, planners, engineers and
appraisers has been extensively involved in providing support services to the utility industry, from financial
analysis and engineering to regulatory support and economic investigations in a wide variety of applications
LBA Energy Services currently has 13 employees at the consultant or senior consultant level who are
experienced in the utility, energy and economic development fields LBA Energy Services recently won an
$8 million multt-year contract with FERC to provide permitting services for power plants Our pnnmpal
energy offices are located in Troy, New York, Austin, Texas, and Needham, Massachusetts The proposed
engagement with DME would be managed out of our Austin office
LBA's strength has always been that advice given to clients is based on sound engmeermg experience As
the electric utility industry enters a new era of deregulation, our consulting philosophy derives the benefit of
the years of experience of our staff working with nattonal and international clients We have addressed the
diverse needs of investor-owned and public power utthttes, government agencies, and all sectors of energy
customers The planning skills of our consultants have leceived national recognition by such organizations
as the Electric Power Research Institute, the American Public Power Association and the Department of
Energy This experience affords us the broadest possible perspective on the planning process and has
prompted us to appreciate the importance of a balance in options in the utility resource portfolio Because
every utthty has its own particular set of circumstances, each must decide what strategy is appropriate and
how best to adopt it We believe that there are no prescriptive formulas and the LBA approach is tailored to
helping each client achteve a balanced strategy
WHY CHOOSE THE LBA TEAM'~
With the acceleratton of deregulatton nationwide, many consulting firms have positioned themselves for
acquisition by large energy companies or utthty affiliates This strategy has caused these firms to styay from
providing trathttonally strong services in spemfie areas to offenng an array of services with dimtmshed
depth Others, wlule having broad-based planning experience, have not yet made the transition to prepanng
clients for the change inherent to a market driven envtronment DME interests would be served best by a
consultant with the depth of knowledge, expertise and breadth of experience gained over many years in the
business This consultant should have a history of long-term commitment to clients, the sensltlwty to and
understanding of municipal utility perspecttves, and the capability to assess market dynamics under several
sets of cireunastanees LBA has all of these qualifications We have not encumbered our position with any
LBA Energy Servtces Denton Muntc/pal Ot#tty Valuatton Study
Section 5 LBA Management Team
prior or ongoing contract with any entity or agency w,thin Texas or elsewhere that could be construed as
conflict of interest
LBA recognizes the need for DME to respond quickly and effectively to the market, regulatory, and
pohtmal fomes in the Electric Rehabthty Council of Texas (ERCOT) and adjacent systenls With a staffof
energy professionals that has demonstrated expertise in bnnging solutions to clients worldwide, LBA can
support DME with some of the best consultants in the business Table 5-1 introduces the LBA team and the
areas they would support on this project
Table 5-1
LBA Experience Matrrx
~ ~ < ~ >
Bob Anderson 4' 4' 4' 4' 4' 4'
Steve Marsh 4' 4' 4' 4' 4' 4'
Dennis GeeGear 4' 4' 4' 4'
FrankRadlgan 4' 4' 4' 4' 4' 4'
Dr AntonyLawerence 4' 4' 4' 4' 4' 4'
Kris Rao 4'
THE LBA MANAGEMENT TEAIVI
LBA has assembled a team that will provide prompt, high-quality service to DME Figure 4-1 shows a
schematic of the organization of the LBA team Mr Steve Marsh will provide overall project management
and will serve as the DME point for contact for LBA He will attend all meetings involving project scoplng,
project kdckoff, status reporting and final presentations He will handle all business and contact-related
issues He, will be responsible for formulating the LBA tactical approach to serving DME need for
assistance on specific projects He will organize project teams comprised of LBA personnel most
appropriate for each assignment Mr Bob Anderson will be the principal-in-charge for all DME projects
and will be responsible assuring DME expectations for quality and timeliness are met Mr Dennis DeeGear
of Capital Appraisal Group will bring extensive expertise in valuation studies and determaration of market
value Dr Anthony Lawrence, an independent consultant, will provide guidance for treatment of the
uncertainty ,associated with competitive markets He will attend meetmgs, collect information, lead
dlscusslons,,and propose strategy within the context of the LBA team
LBA Energy Servtces Denton Mumc/pal Uttltty Valuatton Study
5-2
Section 5 LBA Management Team
Figure 5-1
LBA Team Organ,zatlon
I Pro,!ect DME
Manager and Staff~
1
Robert L Anderson I I
LBA Pnnc~pa-~n-Charge II
Steve Marsh
LBA Project Manager
Dennis GeeGear
Valuabon Studies
Capital Appraisal Group
Dr Antony Lawerence Frank Rad~gan
Economic Evaluabon Market Assessment
Kris Rao I
Analyst ~
LBA Energy Services Denton Municipal Ut#lty Valuation Study
Section 5 LBA Management Team
BIOGRAPHICAL SKETCHES OF KEY LBA PERSONNEL
Robert Anderson Mr Anderson is a Senior Associate m the firm and D~rector of Utility Services
for LBA Energy Services He received a Bachelor of Arts degree tn Economics,
Accounting and Planning from Indiana University of Pennsylvania He also
holds an MRP tn Public Administration from thc Syracuse University Maxwell
School of Citizenship and Public Affairs as well as graduate studies tn Finance
and Operations Management from Syracuse He has managed or served on
numerous projects tncludmg efficiency studies, organizational rcwews,
management assessments, competitive assessments, utlhty sU'ucture, and cost
analysis He has considerable experience conducting audits and on-site
interviews with utility policy makers, management, and staff at all levels of thc
organization Mr Anderson's utility orgam×atlonal and development specialties
span 20 years of experience Recently, Mr Anderson has been extensively
revolved tn utihty restructunng ~ssues, including power supply investigation,
economic development, rate unbundhng, and other issues
Steve Marsh Mr Marsh is Manager of Market Planmng and Evaluation for LBA specializing
in retail and wholesale marketing, utility restructunng, and the development of
new products and services With over 20 years of professional management
experience, Mr Marsh has more than 15 years planning, devcloptng,
lmplemenhng and evaluating marketing strategies for utilities tn Texas and
across the nation His consulting expense includes slrategm marketing planning
and evaluation, wholesale and retail market assessment, asset valuation,
competitive performance review, project feasibility analysis, telccommutncat~ons
business planning, and technology research As a former manager with Florida
Power & Light Company and the C~ty of Austin Electric Utility, he has received
national recogmt:on for tnnovatlon m program planntng and development He
has hands-on development and evaluation experience w~th rates and prtclng,
demand-s:de management, load management, automatic meter readtng, load
research, co-generation, economm development and key account services for
commercial and industrial customers Mr Marsh's clients include electric and
gas tndustry associations, tnvestor owned electric and gas utilities, pubhc power
utilities, tndependent power producers, power marketers, and large commercial
and tndustnal customers Mr Marsh has a Bachelor of Science degree in Physics
and Master of Sctence degree in Physics from the University of North Texas
Frank Radlgan Mr Rad~gan is Manager of Energy Planmng for LBA Energy Services W~th
more than fifteen years experience, Mr Radlgan received his engtneenng degree
from Clarkson Unlversity, and came to LBA from the staff of the New York
Public Service Commlsstnn While with the Commission, Mr Radigan had
responsibility over utility rate making and pohcy making with emphasis ~n
restructunng, rate design and revenue allocation, wholesale and retail wheeling
rates, analys~s of load pockets and market power, divestiture, and retail access
LBA Energy Services Denton Muntctpal Ut#try Valuation Study
Section 5 LBA Management Team
In addition, Mr Radlgan has extensive experience in generation planning, fuel
budget forecasting, avmded cost lorecastlng and power supply agreements He
was the project manager m a Commission investigation to examine the pohc~es,
plans, and processes for developing Integrated Resource Plans m New York
State Also while w~th the New York Commtsslon, Mr Radlgan led several
mvestlgatlons into the reasonableness of utdtty actions w~th respect to power
supply contracts These investigations were spawned from the need to assess the
reasonableness of entenng into contracts, buy-out of uneconomic contracts, and
management of power supply contracts w~th IPPs Most recently, Mr Rad~gan
negotiated a multi-year rate and restructunng agreement for Con Edison on
behalf of the New York State Pubbc Service Commission Mr Rad~gan has
served as an expert witness and proxqded testimony ~n over a dozen rate and
other regulatory proceedings
Mr DenmsDeeGear Mr DeeGear ~s V~ce President w~th the Capital App~msal Group (CAG) in
Austin, Texas CAG ~s the principal consulting firm used by almost every taxing
authority ~n Texas for assessing taxable value on real property Mr DeeGear has
more than two decades of experience w~th the apprmsal of value of ~ndustnal,
utfltty and commermal properties He ~s an expert ~n ~ncome valuation and
market analys~s for the purpose of determining ad valorem taxes Mr DeeGear
~s a Registered Professional Appraiser w~th the Texas Board of Tax Professional
Examiners Mr DeeGear graduated cum laude with a Bachelor of Arts degree
from Tnmty Umverslty m San Antomo and holds a Masters of Pubhc
Administration fi.om the Umvers~ty of Texas
Dr Anthony Lawrence Dr Lawrence ~s an econom~st and econometrician with 25 years experience ~n
energy issues and the electric ut~hty industry He received h~s doctoral degree ~n
economic fi.om the State University of New York As a project manager w~th the
Electric Power Reseamh lnstttute, he pubhshed research of the ~mphclt behavior
of hedomc price structures of coal, oil and natural gas resulting from t~me-of-use
rates Dr Lawrence ptoneered the development and apphcat~on of two m~cro-
s~mulation models -- REEPS and COMMEND Dr Lawrence ~s currently
~nvolved w~th industry restmctunng issues including the determlnatmn of
stranded assets and the valuation of transmission and generation properties
Mr Kris Rao Mr Rao ~s a computer programmer and analyst w~th 10 years of professional
experience workang ~n support of consulting projects for utd~ty, ~ndustnal, and
commermal chents Using soph~stmated computer models, he has evaluated
elecmc utd~ty load data, performed cost-of-service studies, and conducted
revenue reqmrement and cash flow analyses Mr Rao has demonstrated
expemse ~n developing and analyzing apphcat~on-based spreadsheets, reports,
budgets, and tracking systems W~th th~s broad knowledge of computer
programs, he has tracked and mmntalned accounting reports for a number of
commercial and manufactunng firms Mr Rao ~s spemfically fam~har with local
LBA Energy Servtces Denton Mumctpal Uttltty Valuation Study
~ 5-5
Section 5 LBA Management Team
area network systems, date base development, and InU'anet and Intemet
apphcat~ons Mr Rao holds , Bachelor of Smence degree m Computer Science
and Apphed Mathematics from the State Umvers~ty of New York at Albany,
New York
LBA Energy Servtces Denton Muntc~pal Utility Valuatlon Study
Section 6 Qualifications
EXPERIENCE
As prolect manager, led an evaluation of potential extension of distribution service lines to serve new
lnduslnal loads for a New York munm~pal electric utd~ty Coordinated an engtneenng field evaluation
and development of prehmmary cost estimates Evaluated the impact on utihty loads, and coordinated
utdlty management pohcy formulation associated with additional service In a dual franchise area
· ~.Conducted analyses o£ power supply economics thr ~everal New York manic,pal electric utihtleS
cons~denng alternative supphers Project studies have included ut~hty and non-utility sources,
replacements, restructunng of ex~sttng purchased power contracts and analys~s o£ transmission and
wheeling costs
· :. As project manager, d~rects load surveys and load research studies for eteclnc utihties throughout the
United States Study actlwaes include determination o£ appropriate sample s~ze, random select~on of
customers, by class, for load research, circuit monitoring, data collecttng, analysis and interpretation of
data, and other actiwties
· :.As project manager and setnor project investigator, has conducted numerous investigations associated
w~th capital improvement pro. leers for utihties throughout the United States Activities include power
supply economics, cost-o£-serv~ce analyses, and energy development projects
· :. As Project Manager, conducting comprehensive rate analysis and rate restructuring £or a Rhode Island
mumc~pal electric utihty The comprehensive study effort involves analysis of costs and determination
of cost-causation, and mvestigat~on of rates, both current and what cost-based rates would be The
study also includes a competitive assessment o£ market conditions ws-a-ws other utihties tn Rhode
Island These analyses form a bas~s for preparation o£ the utlhty's Restructurtng Plan which were filed
on January 1, 1997
.:. As lead project analyst, conducted a cost of service audit £or a Texas municipal electric utihty
Performed a cost-of-service study to determine the fairness and pruriency of costs associated w~th a
wholesale rate whmh was allocated for power purchases to three mutnclpal and cooperative utd~ties
The analysis ~'ocused on the allocation of bulk power supply substattnn costs and other capital and
operating costs
· :. As Project Manager, conducted an audit of cost allocat~ons to various generation projects operated bY a
Massachusetts joint action agency The purpose of the audit was to ~dentify general and administrative
overhead budget items related to equity project power sales contracts, purchased power contracts, and
member services costs, and how such costs are allocated, the analys~s also examined practices among
other joint action agencies and helped to determine if allocations to four Massachusetts municipal
electric utihttes were fair and proper
· :. Served as Project Leader on a s~x-month effort to analyze load pockets and market power tn New York
State The electric utlhty industry generally defines load pockets as a geographic area of elec~c load
LBA Energy Services Denton Municipal Uttl/ty Valuatton Study
Secbon 6 Qualifications
that, because of transm~ss:on hmttatlons, must have generation resources placed wtth~n the area to
ensure the reliable provtston of eleclrtclty Due to the need to operate these generating factlmes m a
deregulated electric market the owners of the generators tn the load pocket could extract substantial
price increases for energy, capacity, and ancillary servmes The analysis identified the load pockets m
New York and then analyzed the potenttal for market power tn the tdenttfied load pockets Ftnally, the
study tdenttfied both phystcal and fmanmal mltigatton measures that could mitigate market power
(1995-1996)
Served as Project Leader analyzing the ~mpact of the Federal Energy Regulatory Commission's
(FERC's) so-called Mega NOPR and subsequent FERC Order Nos 888 and 889 on State The analysts
examined the impact and interrelationship of FERC's and the State's electric tnduslry restructuring
efforts, the mterrelatlonsMp between State and Federal junsdlctaon of electric utiht~es, and the rate
design of the open access transnusston tariffs The analysts also provided an identification and
quantification of ancillary services, and the techmcal, cost, and regulatory impacts of a strict segregation
between transmission and distribution facthttes Finally, the analysis examined the ~mpact of FERC's
Orders on siting new transmission lines tn New York (1995-1996)
Served as Chair on the NYS PSC Proceeding on the Motion of the Commission to Examine the Plans
for Meeting Future Eleclnmty Needs m New York State - Intrastate Wheebng The Commission
estabhshed the proceeding to mvesttgate the costs, prices, terms, and conditions for wheehng power
within New York The proceeding studied a variety of measures for estimating and allocating the costs
of wheeling Among the methods studied were several embedded cost methodologies, short-run
marginal cost methods, and a variety of long run incremental cost methods The study was designed to
be a tool to quantitatively examine the d~ffemnt trvnsmtsslon pnmng methodologies
As account manager and semor consultant, estimated the value of the elecmc and gas system of C~ty
Public Service of San Antoine Developed three estimates of value fi'om purchaser's perspective using
conventional cost, income, and market valuation approaches Itemized benefits of mumclpal or
alternative ownership from city, community, and customer perspectives Characterized impact of sale
on C~ty Payment, franchise fees, ad valorem taxes, sales tax from pumhased commodities, services
provided by CPS, services purchased by CPS, and energy services Forecasted long-term quantifiable
benefits of municipal ownership under several growth and competlUve scenarios Discussed non-
quantafiable benefits of municipal ownership compared to alternative scenarios Summarized findings
m a report to senior management
As account manager and semor consultant, performed a competitive performance review of all
functional areas and business umts of Austin Energy Developed performance matrix to benchmark
activities against utthty mission and near-term and long-term strategm objecUves Final report included
an assessment of
· Sufficiency of customer service and marketmg management processes
· Teamwork among functional areas
· Functional ability of orgamzat~onal umts to respond to customer needs
· Technical abthty of organizational units to respond to customer needs
LBA Energy Sen/tees Denton Mumctpal Uttflty Valuatton Study
Section 6 Quahflcations
Data access and management practices
· Relationship to service alhes
· Methods of communication internally and w~th customers
Operational effectiveness was characterized ~n terms of strengths, concerns, and areas for improvement
· :. As project manager, assisted Texas Utilities Electrm Company wah the development of a restmcturlng
transition plan filed w~th the Pubhc Utd~ty Commission of Texas Assessed program performance
through interviews and collection and analys~s of data Per formed cost-benefit analyses and developed
recommendations for cost recovery
· :. As account manager and senior consultant, performed a competitive assessment of the Aumn Energy
Prepared project work plan, developed and coordinated data collection plan, and mtervtewed senior
executive staff Calculated book value of the utthty Performed present value analysis of mm. clpal
ownership versus IOU ownership Elements of the analys~s included
· The value of below-market cost of electricity to specific customer classes
· The value of monetary transfers to support general government functions
· The value of financml support for joint servmes provided by other C~ty departments
· The value of d~scounted utility services to City operations
· The value of the utlhty prowdmg various support servmes to other City departments
· The value of utthty employment to the commuinty that might not exist under two altemaUve
ownership scananos
· The value of other programs and services provided by the utility to the commumty, such as
economic development, community related support services, rebates and ~ncentlves for
demand-side management programs beyond what an IOU m~ght offer, etc
· :. Identffied and projected the value of new products and services lot Austin Energy that broaden the
utdlty revenue base and reduce unit cost The assessment included
· Cornmunlcat~ons and fiber optics services to retail institutional customers
· Energy efficiency servmes to large commemlal and Industrial customers
· Metenng, btlhng and Intemet serrates to other utlhttes within the service temtory
· Meter reading, bflhng and Internet services to national, chain, and institutional accounts
· Inside-the-fence cogeneratlon development services
· Joint-use of utility facilities such as rights-of-way and pole-use
· New technologies such as advanced lighting, ~ndustnal heat pumps, photovoltalcs, elecmc
vehicles, Intemet services
· Industrial energy parks and dlslnct systems
LBA Energy Services Denton Muntctpal Utthty Valuatton Study
~1~ 6-,3
Section 6 Qualifications
Results of the assessment were coupled with management audit to examine orgamzaUonal
responstbdlttes, effectiveness, breakdowns and meffimenmes, and targets for improvement
Comprehensive findings were used to determine whether to mtmn or sell the utility and at what price
As project manager and pnnmpal techmcal consultant, designed and launched a d~rect load control
program for Central Lomstana Electric Company ServlcesmcludedthedevelopmentofaDtrectLoad
Control Manual descnbmg all program management acnwnes Evaluated commun~canon technologws
~nclud~ng VHF radio, power hne earner using h~gh-frequency lnjecnon, power llne camer using low
frequency ~njecnon, hybrid radm/PLC, telephone, cable and fiber optics Addressed planning issues of
cost, rehabthty and companbthty w~th ex~stmg voice, EMS and SCADA commtmmanon systems
Program design included the development of target markets, incentive pohcy, procedures, forms,
resource reqmrements and respons~bdlnes, trade ally ~nvolvement, ~mplementat~on schedules, budget,
marketing materials, engineering design, eqmpment speclficanon and selection, system
communications and mterfa¢ e, momtonng and evaluation plan, and tracking and reporting mechanisms
Approach used reduced evaluanon expenses antic pated by client by $200,000, increased projected
customer parncipation by 100%, and reduced total planned ~nvestment by 50%
As pnnmpal techmcal consultant on an ~nterd~sciphnary team, analyzed the ftmcnonal and data
collection reqmrements for eight DSM programs to be Implemented concurrently by an investor owned
utlhty ~n Iowa Developed recommendanons for implementation gmdehnes, programs procedures, and
accounting form content and design Specified programming design for data entry, review, processing,
and reporting were consistent w~th operational and evaluanon objecnves Findings were used by client
to collect appropriate mformanon, create logmal database, and estabhsh network of users
As program manager and techmcal lead, designed and implemented an economic development program
for the C~ty of Austin Electric Unhty Designed and marketed new services and altemanve pncmg
structures for nme-of-use, ~ntermpnble servme, curtadable servme, demand cooperanves, economic
development, and standby service Apphed rates as needed to respond to the challenge of cogeneratlon
and fuel switching Represented the unhty m all commumty and Chamber of Commerce economic
development acnvltles Prepared power servme proposals to prospective new or expanding
manufacturing load Used rate and service options as a means of attracnng and retmmng h~gh load
factor, h~gh technology industrial customers Plan was successful ~n attracnng or retaining every
targeted customer to a service area with the highest mdusmal elecmc rates m the state
· :- As program manager, researched and developed a comprehensive approach to power quahty servlce~
for the City of Austin Electric Utility Organized team of internal consultants to respond to specific
concerns presented by customers Successfully diagnosed and solved customer problems with power
quality Orgamzed a power quality parmershlp with the utdlty's largest, high technology customers
Modified primary servme pohcy to insure local d~smbutton system would not cause lntermpnons to
critical loads
· ~. As pnnmpal technical consultant on an ~nterdlsmphnary team, performed a compennve performance
remew of all functional areas of Lubbock Power & L~ght Personally mvest~gated all marketing,
LBA Energy Services Denton Municipal Utthty Valuation Study
6-4
Section 6 Qualifications
demand.side management and customer servtce business units Developed performance matrix to
benchmark act~vtttes against utility mission and near-term and long-term strategic objectives Final
report included an evaluation of
· Sufficiency of customer service and marketing management process
· Teamwork among functional areas
· FuncOonal ability of orgamzatmn units to respond to customer needs
· Techmcal ability of orgamzatlonal units to respond to customer needs
· Relationship to service allies
· Methods ofcommumcatlon internally and with customers
Identified and projected value of new services that broaden the uuhty revenue base and reduce unit cost
for Lubbock Power & Light including
· Communications and fiber optms services to retail institutional customers
· Energy efficiency services to large commercial and industrial customers
· Metering and bflhng services to other utilities wlthm the service territory
· Meter reading and billing services to national, chain, and institutional accounts
· Inside-the-fence cogenerat~on development services
· New technologtes such as advance lighting, industrial heat pumps, photovoltmcs, electric vehxcles
· Industrial energy parks and dtstnct systems
Results of the assessment were coupled with management audit to examine organizational
responstbthtleS, effectiveness, breakdowns and meffictencies, and targets for tmprovement
Comprehensive fmdmgs were used to determine whether to retmn or sell the utility and at what price
LBA Energy Servtces Denton Mumctpal Utthty Valuatton Study
~ 6-5
Appendix A: Resumes Stephen A. Marsh
Stephen A Marsh ts a semor consultant speclahz]ng ~n the evaluation of utlhty retail and wholesale business
strategies arid the development of new products and services W~th over 20 years of professional experience,
Mr Marsh has 18 years planning, developarg, implementing and evaluating electric utthty programs at
Florida Power & L~ght Company, the City of Austin Elec~c Utility, and as a consultant with Xenergy,
RMI, and Lores Berger & Associates His expertise includes technology research, bus~ness assessment,
program development, and process and ~mpact evaluation He has recogmzed achievements in the areas of
marketmg and sales, economic development, pricing and rotes, energy conservation, load management, load
reseamh, cogenerat~on, bulk power marketmg, power quahty and key account services for commercml and
~ndustnal customers Recently, Mr Marsh introduced database management tools to the pubhc power
COiTinlunlty that enable clients to access t~me dependent energy mformat~on using a conventional Web
browser m Interact, Intranet, or Extranet enmronments Mr Marsh ~s author of Business Opportumttesfor
Pubhc Power Utdttles A Cornprehenslve Guide for Understanding and hnplementmg New Products and
Services published by the American Public Power Assocmtlon
EDUCATION
Bachelor of Smencc m Physms from the Umvers~y of North Texas
Master of Smence m Physics fi.om the Umvers~ty of North Texas
Nuclear Research Fellow at Florida State University
Additional post-graduate study at Florida State Umvers~ty, the Cahforma Institute of Technology, the
University of Texas, and the Umvemty of W~sconsm
EMPLOYMENT
Lores Berger & Associates, Manager of Energy Consulting
Resoume Management International lnc, Executive Consultant
XENERGY Inc, Senior Manager, Southwest Operations
C~ty of Austin Electric Utthty Department, Diws~on Manager, Development Planmng D~ws~on
Iqonda Power and Light Company, Marketing Program Manager and Commercml & Industrial Energy
Management Spemahst
Naval Weapons Center, Electromc Warfare Department, Radar Development Division, Project
Engineer/Physicist
LBA Energy Services Denton Mumctpal Utt#ty Valuation Study
~ ,4-1
Appendix A: Resumes Stephen A. Marsh
MANAGEMENT CONSULTING
Utthty Valuation Study As account manager and senior consultant, estimated the value o£ the elec~_c and
gas system of City Public Service of San Antonio Developed three estimates of value £~om purchaser's
perspective using conventional cost, income, and market valuation approaches Itemized benefits of
munmlpal or alternative ownership ~'om mty, community, and customer perspectives Characterized impact
of sale on C~t~ Payment, fi'anch~se tees, ad valorem taxes, sales tax from purchased commodities, services
provMed by CPS, services purchased by CPS, and energy servlces Forecasted long-term quantifiable
benefits of municipal ownership under several growth and competitive scenarios D~scussed non-
quantifiable benefits of municipal ownership compared to alternative scenarios Sun'ananzed findings in a
report to semur management
Compet:ttve Performance Review As account manager and semor consultant, performed a competitive
performance rewew of all functional areas and business umts of Austin Energy Developed performance
matrix to benchmark act~wtles against utlhty mission and near-term and long-term strategic obi ~t~ves
Fmal report included an assessment of
Sufficiency of customer service and marketing management processes
· Teamwork among funcUonal areas
· Functional abdity of orgamzat~onal umts to respond to customer needs
· Techmcal abd~ty of orgamzational units to respond to customer needs
· Data access and management practices
· Relatlonsh~p to service athes
· Methods of commumcatlon ~ntemally and w~th customers
OperaUonal effectiveness was characterized m terms of strengths, concerns, and areas for ~mprovement
lransmonPlan As project manager, assisted Texas UtthUes ElecU'~c Company with the development of an
energy efficiency plan as a component of the restructuring transmon plan filed w~th the Public Utility
Commission of Texas Assessed program performance through ~ntervlews and collection and analys~s of
data Performed cost-benefit analyses and developed recommendations for cost recovery
Strategtc Assessment As account manager and semor consultant, performed a competitive assessment of
the Austin Energy Prepared project work plan, developed and coordinated data collection plan, and
interviewed senior executive staff Calculated book value of the utd~ty Performed present value analysis of
municipal ownership versus IOU ownership Elements of the analysis included
· The value of below-market cost of electnclty to specific customer classes
· The value of monetary transfers to support general government functions
· The value of fmancml support for joint services prowded by other C~ty departments
· The value of discounted utility services to City operaUons
· The value of the utthty prowdmg various support services to other City departments
· The value of utd~ty employment to the community that m~ght not ex~st under two alternative
ownership scenarios
LBA Energy Servtces Denton Muntctpal Uttltty Valuation Study
Appendix A: Resumes Stephen A. Marsh
· The value of other programs and servlceo prowded by the utihty to the comnqunlty, such as
economic development, commtmlty related support services, rebates and meenUves for
demand-side management programs beyond what an IOU m~ght offer, etc
Identified and projected the value of new products and servtces that broaden the utlhty revenue base and
reduce umt cost The assessment included
· Communmatlons and fiber opncs services to retail institutional customers
· Energy efficiency services to large commercial and industrial customers
· Metering, billing and Internet services to other utilities w~thm the service territory
· Meter reading, billing and Interact services to nattonal, chain, and msUtutlonal accounts
· Instde~the-fenee eogenerataon development services
· Joint-use ofutthty f, tcilmes such as rights-of-way and pole-use
· New technologies such as advanced hghtmg, industrial heat pumps, photovolta~cs, electric
vehicles, Internet servtees
· Industrial energy parks and district systems
Results of the assessment were coupled w~th management audit to examine organizational responsIblhtles,
effectiveness, breakdowns and meffictenctes, and targets for improvement Comprehensive findings were
used to determine whether to retain or sell the utthty and at what price
ENERGY SERVICE BUSI1NESS ASSESSMENT & PLANNING
Strategic Marketing Plan As account manager and semor consultant, developed a strategic marketing plan
for C:ty Pubhe Service of San Antomo The plan ~dentified marketing approaches and addressed thc
business-related issues, risks, and opportumttes of offcnng new products and servmcs in wholesale and retail
markets A working document was prepared to provide flexible guidelines for implementation ~ncluding an
organizational audit, market assessment, marketing and sales strategies, and operations plan Results of thc
plan were presented to utdity scmor management Personally supervised assessment and planning activities
m the areas of new products and services, key account program development, marketing data base systems,
bcnchmarkmg and performance ind~ces, and wholesale marketing program development
Competition ,4ssessment As project manager, performed an assessment of aggregation pricing s~'atcgles
and customer services provided by competitors to C~ty Pubhc Service of San Antomo Researched hteraturc
and conducted mterwews of principals w~th other utllmes, regulators, chain accounts, and alternative energy
service providers Characterized state-of-the-art marketing practices in the areas of load aggregation,
pricing options, billing services, risk management services, financial services, and energy scrvmcs
Developed recommendations for developing competitive solution Summarized findings m a report
Strategic Marketlng Plan As project manager, assisted Georgetown UtIhtIcs with strategic market planning
activities Devised a situation analysts that optlunzed the use of consulting services to ~dentffy areas of
focused plarmmg effort The approach leverages existing city resources and assets to identify new business
opportumt~es that improve service or produce new revenue Specific considcrat~ons include potential
LBA Energy Services Denton Muntctpal Ut#try Valuatton Study
Appendix A: Resumes Stephen A. Marsh
appllcattons of a new broadband telecommumcattons system, the offering of new altemattve prlctng
structures, and the resulting reqmrements for a new tnformation management system
New Business Opportuntttesfor Pubhc Power Utthttes As project manager and prmmpal author, prepared
a manual for the American Public Power Association and the Electric Power Research Institute to asstst
utilities wtth the development of new products and servmes that increase revenue or tmprove value
Indtvtdual business assessments were prepared for eqmpment purchase loans, green orlclng, apphance
mamtenance, performance contracttng, environmental waste management, power quahty, power marketmg,
bmldmg security systems, cable TV, and fiber optics tncludtng automaUc meter readmg and
telecommunications services Prepared a procedure for screenmg prospecttve bustness units against ten
criteria Developed case studies to dlustrate issues and perspectives The manual addresses all research,
market, staffing, budgeting, tmplementatton and evaluation activtt~es
Devoted one chapter to the lnstitutaonal tssues associated wtth the implementation of new products and
services by pubhc power utdittes EPRI sponsored thts work Organtzed a steenng commtttee of marketing
executwes at pubhc power utdmes to def'me the scope of tssues Developed an tntervtew guide for
thscussmg tssues wtth managers of new programs Budt case studtes to tllustmte approach to various tssues
Conducted workshop with steering commtttee to screen draft and confirm approach Results were presented
at three national conferences and two state conferences
Market Assessment As project manager for a confidential chent, assessed the market potenttal for a large
corporatton to offer elecmc and gas utdmes a strategtc alliance to provide turnkey capabdtty in new retad
energy products and services Evaluated the fourteen-state regtonal west of the Mtsslsstppl Rtver to
developed sub-regtonal and state-by-state forecasts of market potential
Workshop on Strategic Marketing tn the Commercial and Industrtal Sector As project manager and
tnstructor, presented one-day workshop to marketing and executive management of member utdtttes of the
Texas Public Power Assomatton The workshop responded to interest m the pubhc power commumty to
am'act, retain and expand commermal and industrial customer base tn a competmve enwromnent The
workshop provided attendees with prescnptave gmdehnes tn market research, market segmentatton, program
development, program ~mplementatlon, and program evaluatton The workshop also provides a
fundamental approach to enhanctng customer servtce in the commercial and industrial sector
Workshops for Internattonal Utthty Executtves As techmcal consultant on tnterdlsmphnary team,
developed ~rammg materials targettng electric utahty execunves fi.om several countries for workshops held
tn Catro, Egypt and sponsored by the International Institute of Education Materials addressed customer
servtce, lead,management, and commercial and tndustnal marketing strategies Conducted tratmng sesstons
tn Dallas and Houston for vlsttmg executives from Russia and Ukrame
TELECOMMUNICATIONS BUSINESS ASSESSMENT & PLANNING
Telecommuntcat~on Bustness Plan As project manager, developed a strategic telecommumcatlons business
plan for an ~vestor-owncd elect'ac utility The plan exammes local and regional opportumttes and threats to
formulate an approach for the utibty to enter the telecommumcatlons business The intent was to leverage
core competenmes wtth strategic parlnershlps to provtde an integrated range of new, non-tradmonal,
unregulated,, and profitable business umts Specffically evaluated thc busmess attributes of long distance
servtce, broadband voice, wdeo, and data services, and regtonal cellular scrvtce
LBA Energy Servtces Denton Mumctpal Utthty Valuatton Study
Appendix A: Resumes Stephen A. Marsh
Telecommumcatton Strategy Review As project manager, reviewed the proposed implementation strategy
between the City of Georgetown with Central and South West Communications specifying the provisions
for installation of a fixed wireless automatic meter reading, SCADA, and information management system
Presented findmgs m a report to senior management staff of the City Results were used m contract
negotiations and the development of program lmplementatmn strategies
Fiber Optics Technology Assessment and Business Strategy Development As technical consultant on an
interdisciplinary team, assisted in assessing the use of fiber optics technology in non-traditional utility
applications for a municipal utility m Florida Estabhshed hnsmess planning policies for the utthty's fiber
optic telecommunication network Client used findings to make deployment decisions for investment in
fiber optics
INTERNET & INTRANET SERVICES
Internet Product &Servtce Development As project manager, provided guidance for product development,
integration and marketing of Intranet-based energy products and services for a large consultmg firm
Products included Web-based display of bill history, energy consumption-weather correlation, multiple
account consohdat~on and summary, multiple service provider consolidation and summary, load profiles,
load research interval data, and other interactive services
lnternet-Based Markettng Techniques tn the Energy lndustry As project manager, researched the use of thc
Interact as a marketing tool by utthtles, power marketers, product manufacturers and retailers, and other
participants m the energy industry Reported findings at the fall 1997 meeting of the ~nergy/Cu~tomer
Service and Communication Workshop of the American Public Power Association and the spnng 1998
meeting of the Texas Public Power Assomat~on
Marketing Strategy for Internet-Based Services A~ project manager, assisted Austin Energy with the
development ora product design for Interact-based customer services
DATA WAREHOUSING & DATABASE MANAGEMENT
Functional Requirements Analysts for Marketing Program 3upport System As principal technmal
consultant, analyzed the functional and data collection requirements for eight marketing programs to be
implemented concurrently by Iowa Southern Utilities Developed recommendations for implementation
gmdetmes, program procedures and accounting, and data collection form content and design Specified
design for data entry, re,new, processing, archlvmg and reporting consistent with program operational and
evaluabon objectives Client used findings to collect appropriate reformation, create logical database, and
estabhsh network of users
Load Research and End-Use Metering Database Development As division manager and techmcal lead for
Austin Energy, created the first end-use metering and load research data base system of its kind in Texas
Supervised all engineering and software development for a multi-channel end-use metering system and
database to quantify impacts of marketing programs First m thc nabon to use statistically based methods to
quantify the demand reduction impact of various direct load control cycling strategies on resident~al air
conditioning and water heaters Program was eventually expanded to encompass all load rcsearch activities
LBA Energy Servtces Denton Muntctpal Uttltty Valuatton Study
~ A-5
Appendix A: Resumes Stephen A. Marsh
Database Comohdatton Consohdated load research data, bdlmg data and SCADA data to develop
stat~sttcally representattve load shapes to forecast local feeder load for Austin Energy Work was funded tn
part by the American Pubhc Power Assocmt~on Used load research and SCADA data to ldenttfy favorable
load shapes for apphcatton of photovoltatcs for peak chpp~ng Work was funded ~n part by the Electric
Power Research Instttute
STRATEGY SCREENING
Technology Screemng As techmcal consultant, examined the tmpact of external tree shading on restdentml
and commereml mr condttmnmg and corresponding elect'nc load and energy for Florida Power &Ltght
Company Combmed condtttonal demand analys~s w~th stattstlcally adJusted engineering model to predict
load and energy impacts Interval load data for atr condtttomng from a stat~stmally representative sample of
bmldmgs m South Mtam~ were used ~o estimate the tmpact of shading Random samples of load research
program pa~c~pants wtll used to quantify differences m roof color on air conditioning load Result~ were
extrapolated to the total populatton ustng stattst~cally adjusted engmeenng model, load research data, end-
use metering, and mmro-chmate weather momtonng stations
ScreentngofHeatmgandCoohngTechnologtesforCommerctalandlndustrtalMarketSector~ As project
manager and pnnctpat techntcal consultant, evaluated the techmcal and economm performance
charactenstms of competing heatmg and cooling technologies in commermal and ~ndustnal apphcattons for
Austin Energy Performed trade-off analysis that compared the performance of a 500-ton natural gas
cngme-dnven chdler to a conventional electric cenmfugal cfuller, a h~gh effimency elecmc centrifugal
chdler, a high effictency electric cen~fugal heat pump Stmulated operat~un of each technology by
developing hot day, cool day, average weekday, and average weekend day coohng and heating load profiles
for every month for a 200,000 square-foot eommermal office bmldmg Used actual weather data,
occupancy profiles, and eqmpment schedules to maintain accuracy of estimates and facdttate future
correlatmn of data Prepared present value economm analys~s to characterize ~mmediate and near-term
benefits of ownership of each technology Results were used to develop marketing strategies to re-positron
elec~c technologtes and develop near-term as well as long-term marketing plans for the chcnt
Marketing Program [mplementatton Assistance As pnnmpal techmcal consultant and contractor for the
Elec~c Power Research Institute (EPRI), provided marketing program ~mplementa'~mn assmtance to
Cmzens Utdlt~es Electric Company Audited workflow processes to develop recommendatmns for
~mproved program effectiveness and efficiency Prepared lmplemcntatmn manual targeting commercial and
mdus~al customers Developed economic sereemng tools to determine the Investment thresholds for utd~ty
partm~patmn m a fuel-swltchmg program mandated by the state commtsston Expanded the use o£ex~stmg
ut~hty databases to screen utthty investment m md~wdual products and servmes as part of a shared savings
program for eommermal and tndustnal customers Provided energy auditing tools and training for
commermal and mdusmal field staff of performance contractor Chent used ~'mdmgs to launch new
programs, modify ex~stmg program processes, and resolve differences wtth performance contractor
Technology Screemng and Market Assessment As proJect manager and prmctpal technical consultant,
assessed opportumttes new technology deployment tn residential, commercial, and industrial markets for
Central Lom$~ana Electric Company Develop technology performance charactenstms and costs Performed
cost-benefit analys~s to rank technologies Developed prehmlnary program ~mplementatlon gmdehnes
Fmdmgs were used by chent to set priorities and make reformed decisions with regard to marketing issues
LBA Energy Servtces Denton Muntctpal Utthty Valuatton Study
,4-6
Appendix A: Resumes Stephen A. Marsh
PROGRAM DEVELOPMENT
Load Research Program Development As pnnc~pal investigator and project manager, deslgned and
imt~ated a load research program £or Ke~rvllle Pubhc Utlhty Board m central Texas Services included
sample design, equipment spemfieat~on and select,on, software specification and selechon, data base design,
data management, data analys~s and reporting, training, and development o£ the PC-Based Load Research
Reference Manual An assessment of remote metering technology was performed to compare the
capab~htles o£ a power hne earner system (e g, ABB EMETCON Load Management ~,ystem featunng
Dtstrtbutton System Manager for 0S/2 by Cannon Technologies) to radio-based and fiber-based systems
The study also addressed custom,zed software for load research versus off-the-shelf PC~based sot~ware £or
stat~stmal analysts and data base management Findings were used by the chcnt to ~mplement a succcss£ul
PC-based load research program
Dtrect Load Control Program Development As project manager and principal techmcal consultant,
designed and launched a duect load control program for Central Louisiana Electric Company Servmes
~ncluded the development of a Dlrect Load Control Manual describing all technologies and program
management act~v~bes Evaluated commtnneat~on technologies ~ncludmg VHF radio, power hne carrier
usmg h~gh-frequency mject~on, power hne carnet using low frequency ~nject~on, hybrid rad~o/PLC,
telephone, cable, and fiber optms Addressed ~ssues of cost, rehab~hty, and compat~bd~ty w~th ex~st~ng
vome, EMS and SCADA commumeatlon systems Program design included the development of target
markets, mcent~ve policy, accounting procedures and forms, resource reqmrements and responsibilities,
trade ally involvement, ~mplementat~on schedules, budgets, marketing materials, eng~neenng design,
eqmpment spemficatlon and selectmn, system commumcat~ons and interface, momtor~ng and evaluation
plan, and tracking and reporting mechanisms Approach used reduced evaluation expenses ant~mpated by
chent by $200,000, increased projected customer partm~pat~on by 100 percent, and reduced total planned
~nvestment by 50 percent
Technology Screentng, Market ,4ssessment and Program Development As project manager and principal
tcchmcal consultant, assessed market opportumtles for residential, commercial, and ~ndustnal markets for
the Kansas C~ty Board of Pubhc Utdltles Designed marketing pregrams £or all sectors that prowde rate and
rebate ~nducements for e£fiment space heating and coohng, heat pumps, water heating, motors and dr~ves,
hghtmg, and mdust~al electro-technologies Findings were used by chent to set priorities and make
m£ormed dec,stuns w~th regard to marketing issues
Strategtc Marketmg Plan Develop~nent As project manager and techmcal lead, designed and implemented
a 15-year marketing plan for Austin Energy The plan was twice recogmzcd £or ~nnovat~on by the APPA,
DOE, and the State of Texas Designed and ~mplemented a comprehensive set o£ marketmg programs,
energy services and alternative energy technology strategies In~'oduced new marketmg concepts to
promote energy efficiency ~n braiding envelope, hght~ng, coohng, motor, and refrigeration end-use market
segments Designed program plans for commermal and industrial marketing, residential d~rect load control,
and ~nnovat~ve rates for all sectors Program designs were the first o£ their kmd m the pubhc power
com~tlnlty
PROGRAM IMPLEMENTATION
Economtc Development Program Implementatton As program manager and technmal lead, designed and
~mplemented an economm development program for Austin Energy Designed and marketed new services
and alternative pncmg structures for t~me-of-use, mterrupt~ble service, curtatlable service, demand
LBA Energy Servtces Denton Muntclpal Ubhty Valuabon Study
,4-7
Appendix A: Resumes Stephen A. Marsh
cooperatives, economic development, and standby service Apphed rotes as needed to respond to the
challenge of cogenerat~on and fuel switching Represented the utility in all commumty and Chamber ot
Commerce economm development actlvlnes Prepared power service proposals to prospective new or
expanding manufacturing load Used rate and servme options as a means of attracting and retaining high
load factor, h~gh technology industrial customers Plan was successful In attracting or retaining every
targeted customer to a service area with the h~ghest industrial electric rates m the state
Power Quahty Program Implementatmn As program manager, researched and developed a comprehensive
approach to power quahty services for Austin Energy Organized team of mtemal consultants to respond to
specific conoerns presented by customers Successfully d~agnosed and solved customer problems w~th
power quahty Organized a power quality partnership with the ut~iity's largest, high technology customers
Modified primary servme pohcy to insure local thstnbut~on system would not cause interruptions to critical
loads
Thermal Storage Program Implementation As d~vislon manager and technical lead for Austin Energy,
introduced the thermal storage concept to the Austin community Sponsored feas~bthty studies performed by
local engineers for five commercml appheat~ons Developed a do-it-yourself design manual to assist local
engineers, arctutects, and building owners w~th implementation Designed t~me-of-use rate stmetores by
customer class and a compatible rebate program to promote acceptance
Direct Load Control Program Implementatton As diwsion manager and technical lead, supervised all
planning, engmeenng, marketing and evaluat~un activities for a residential and commercial VHF load
management program for Austin Energy Successfully demonstrated customer acceptance of varmble
incentive levels tied to cycling strategies
Key Accounts Program Implementanon As d~wsion manager and technical lead for Austin Energy, created,
organized and supervised a technical team of engineers to prowde responsive single point-of-contact
services for 5,000 large commercial and industrial accounts Provided energy engmeenng, power quahty,
load management, load research, and technical and economic assessments Personally imt~ated and fostered
reciprocating working relataonshtps w~th h~gh facthty managers including the University of Texas, the State
of Texas, IBM, Motorola, Advanced M~ero Devices, Texas Instruments, Sematech, Applied Materials, 3M
Cogeneratlon Program Implementation As d~vls~on manager and techmcal lead for Austin Energy,
performed feaslbdity evaluations of "inside-the-fence" cogeneratlon projects targeting Austin's commercial
and industrial customers and totahng more than 500 Megawatts Assessed technical and economic
feas~blhty from utility, customer, and thtrd-party perspectives Developed service proposals for customers
promoting amovatave rate strategies and electro-technologies as altematives Researched federal and state
gnidehnes to develop mterconneet~on gmdelmes, parallel operating procedures, service agreements and rates
to provide supplemental servme, maintenance service, interruptible service and buy-back power Projects
ranged m s~ze from one to 100 Megawatts
Commercial and Industrial Markenng Program Implementatton As program manager in corporate general
office for Florida Power & L~ght Company, developed and managed marketing programs for an electric
utility with annual sales m excess of $4,000,000,000
Audttor Tralmng Program As program manager for Florida Power & Light Company, developed a training
program for 50 field engineers to perform 15,000 commercial and industrial energy audits annually
Trannng curnculum included theory and problem solwng techniques m metenng, rates, psychrometncs,
heat loss and heat gain, building envelope, heating, ventilation and a~r cond~tioning, controls, thermal
LBA Energy Services Denton Muntctpal Ut#lty Valuation Study
Appendix A: Resumes Stephen A. Marsh
energy storage, refrigeration, domestic water, heat recovery, motors and drives, hghtmg sources and design,
energy management systems, and, energy economics Developed standardized algorithms for energy
efficiency calculations
PC-Based Energy Audits As program manager for Florida Power & Light Company, developed PC-based
algorithms and analysis programs m BASIC to standardize and simplify report preparation for field
engineers
Thermal Storage Pdot Project As program manager at Florida Power & Light Company, launched a
thermal storage pilot project at a Company office facility as a demonstration project of the FPL Quality
Improvement Program
Commerctal&IndustnalEnergyAu&ts As program manager, personally performed more than 100energy
audits on large commercial and mdusmal faethties m Miami and south Florida Performed basic research m
demand-s~detechnologtes Served as Execuhve D~rector of the South Flonda Energy Parmershlp Certified
as State of Florida energy auditor
PROGRAM EVALUATION
Evaluation of Direct Load Control Program Impacts and Processes As project manager and pnnc~pal
techmcal consultant, performed an evaluation of a residential air contht~omng cycling program for an
investor owned electric utility Designed stratified samples of part~clpants for two geographic regions for
installation of end-use metenng equipment Collected and analyzed five-minute interval data to describe
duty cycle of various cycling strategies Developed methodology according to EPRI gmdehnes to quantify
impact of 33, 50, 67, and 100 percent cycling slrategles Quantified success of program processes mcludmg
marketing, data collection, system mstallatmn and operatmn, and customer satisfaction Summarized
findings m a report for presentation to senior utility management and the state pubhc service commission
System Load Shape Dtsaggregat~on As part of an integrated supply-side and demand-side approach to
resource plamamg for South Plains Electric Cooperative, developed and installed a data collection system to
capture pulse data from antiquated SCADA system and record 15-m~nute interval readings from 20
substation s~tes Correlated circuit population densities taken from bflhng files with interval data to develop
representative load shapes for the system by customer class Quantified ~mpact of cycling ~mgat~on load
dunng summer peak period Determined opportumty for alternative load management strategies with other
customer classes Researched cost structures to develop innovative rate concepts for customers Developed
filing for heanng and approval by the Pubhc Utility Commission of Texas Findings were used ~n
developing strategies to retain valued customers
Marketmg Program Review for Cost Recovery Testtmony m Rate Case F&ng As project manager and
prmmpal techmeal consultant, rewewed rate filing testimony for legal counsel of Houston Llghung & Power
Company Critiqued marketing program designs and implementation strategies Scmtlmzed reported
expenditures, estqmated demand and energy impacts, projected demand and energy impacts, and proposed
evaluation plans Prepared detailed report discussing findings which were used by regulatory legal counsel
to vahdate and revise testimony m rate case filing
Development of Marketing Program Evaluation Strategtes As principal techmcal consultant, developed
evaluation slxateg~es for Carolina Power & L~ght Company Strategies set priorities and focused evaluation
methods on the ~mpaet of marketing, conservatmn and load management programs that have evolved over a
LBA Energy Servtces Denton Muntctpal Uttl/ty Valuatton Study
,4-9
Appendix A: Resumes Stephen A. Marsh
15-year period Analyzed program processes and ~dentlfied areas of additional research to address
overlapping m~ss~ons, mcons~stenmes in data collection objecnves and data base design, possible market
saturation, unmet program objectives, unmeasured program results, banners to acceptance, and m~sgmded
resources Rewew included the development of recommendations for new operating strategies for time-of-
use and direct load control Evaluation strategres were subsequently designed to reposttlon the utility to
respond to new market, planning and regulatory challenges Incorporated state-of-the-art capabtht~es of
utthty load research staff into evaluation ptanmng Findings were used by chent to reposmon programs
Marketing Program Evaluanon Plan Development As semor techmcal consultant on an ~nterdlsciphnary
team, developed marketing evaluation plans for Iowa Southern Utilities Company and Iowa Electric
Company Specified methods for evaluating demand and energy impacts of resident~at, commercial and
industrial marketing programs to be ~mplemented over a three-year period Developed sampling plan for
optimizing apphcation of existing load research database and selecting end-use metering sites to quantify the
~mpact of a dlrect load control pdot program Leveraged findings from evaluaUon of marketing programs of
s~ster utility to reduce expense of evaluation Findings were used by client to comply with state ~eg latory
requrrements, optimize the use of staff resources, and ~mprove the probabd~ty of program ~mplementatlon
success
Marketing Program Evaluanon Plan Development As pnnc~pal techmcal consultant on an tnterdlsmphnary
team, developed marketing evaluatxon plans for Iowa-lllmots Elecmc & Gas Company Plans specify
methods for evaluating market ~mpacts, program processes, and demand and energy impacts of marketing
programs to be implemented over a three-year period Developed englneenng algorithms for estimating
demand reduction and energy savings of mdlwdual measures by program Specified data collection plan for
data base development Leveraged findings from previous work to reduce expense of evaluation Findings
were used by chent to comply with state regulatory reqmrements, opUm~ze the use of staff resources, and
improve the probabthty of program ~mplementation success
Apphance Saturatton Survey Plan Development As pnnc~pal techmcal consultant on an interdisciplinary
team, analyzed requirements for apphance saturation survey of residential customers for Iowa Southern
Utilities Company Developed recommendations for sample design and survey instrument design Fxndmgs
were used by client to develop efficient sample size and reduced anticipated metenng expense
Sample Destgn for Restdenttal End-Use Metering and Evaluation Issues for Dtrect Load Control As
pnnmpal technical consultant on an ~nterdismphnary team, developed sampling plan for selecting end-use
meters to quantify the impact ora dn'ect load control pdot for Iowa Southern Utdmes Company Rewewed
status of ex~stmg load researeh database Developed correlanon between ex~stlng load research sample and
total customer population using bill frequency distribution Developed requirements for expanding ex~stmg
load reseamh data base to improve confidence and accuracy of ex~stmg data base and prowde a robust
baseline sample for evaluation of pa~mpant samples from Marketing programs Designed sample and
spemfied data collection plan for data base development Resolved marketing evaluataon issues for Iowa
regulators regardmg the vahdat~on of demand impacts, statistical concepts of the d~fference between two
means, the use of pan'ed observations, and expansion of results with known confidence and accuracy Th~s
work was the first of its kind in the nat~on
Markettng Program Evaluatton Plan Development As pnncipal technmal consultant on an mterdlsc~phnary
team, developed marketing evaluation plans for Iowa Southem Uttht~es Company Researched regulatory
reqmrements and reviewed statew~de lnitmtlves Developed detailed plans to specify methods for
evaluating market impacts, program processes, and demand and energy impacts of eight Marketing
programs to be implemented over a three-year period Developed engineering algorithms for est'tmat~ng
LBA Energy Servtces Denton Muntctpal Ut#tty Valuation Study
A-lO
Appendix A: Resumes Stephen A. Marsh
demand reduction and energy savings of md~vlduaI measures by program Findings were used by chent to
comply w~th state regulatory reqmrements, optimize the use of staff resources, and ~mprove the probabd~ty
of program tmplementat~on success Much of tbas work was the first of ~ts kind m the nanon
Bastc Research tn Dtstnct Coohng and Heating As d~wsmn manager and techmcal lead for Austin Energy,
evaluated the techmcal and economic feasibility for the apphcat~on of d~stnct cooling and heating in Austin
Used bdlmg and load research data to construct cooling load shape profiles Used billing data, load research
data and state-plane XY-coordmate system to tdent~fy the locatton of thermal ~slands tn Austin Evaluated
the feas~bthty of a variety of source and d~stnbut~on configurations including central coohng and heatmg
(conventional and heat pump) w~th and w~thout thermal storage and chdled and hot water thstnbut~on,
cogenerat~on w~th central absorption chillers w~th chdled water and steam d~stnbut~on, and, cogenerat~on
w~th steam d~stnbut~on with dtspersed absorption chillers Work was funded by the APPA DEED Grant and
DOE
Electromc Warfare -Foretgn Radar Development As project manager and radar development physicist for
the Naval Weapons Center m China Lake, Cahforma, researched mtelhgence data to define Fleet
reqmrements for radar s~mulators Performed the scop~ng study and developed the program design for a
$22,000,000 radar development effort Managed a $5,000,000 sub-program to design, fabricate, test and
operate remotely controlled radar transmitters Balanced resource and scheduling acttwties to meet project
performance object~ves Momtored and controlled electrical and mechamcal budget expenditures
Designed fiber optm commumcat~un tnterface between central control computer and h~gh voltage
modulators to reduce exposure to local interference Designed EMI and RFI sh~elthng enclosure Designed
remote facilities, HVAC system and utthty servme Developed FORTRAN software to design low voltage
and htgh voltage mductors and transformers for power supplies and modulators
BULK POWER M.MIKETING
Wholesale Bulk Power Market Assessment As project manager, recently completed a comprehenstve
strategm assessment of the wholesale bulk power market for a large out-of-state corporanon Created a
worlong document to describe regulatory and market characteristics and the tmpact of recent legislation on
various wholesale business opportumt~es
Power Supply Proposal Development Assistance As project manager and principal investigator, assisted an
independent power producer (IPP) w~th the development of a multi-phased power supply proposal to Magm
Valley Electric Cooperative (MVEC) Collected data and developed techmcal, econom~c and pohcy
descriptions of ancillary services avadable from local control areas Screened and interviewed prospective
servtce provtders (e g, fuel supply, power marketing, DSM) for possible strategic alliances Facthtated
negottaUons among panes Developed descnptton of rulemakmg assoctated with transmission access,
ancdlary services and determination of excess cost over market Evaluate multtple locattons for project
s~tmg Performed several power flow studies to optimize s~te for service rehabthty and merchant plant
opportumb, es Developed complete techntcal and econom~c descnpttons ofreqmmd upgrades to the 138-kV
transmlsston system to enable mterconnectton w~th various plant capacities Summarized fin&ngs m a
report tncluded m each phase of the submittal
Bulk Power Market Assessment and Project Feastbthty Study As project manager and prmctpal techmcal
consultant, performed an assessment of the bulk power market in South Texas, the Electric Rehabthty
Council of Texas (ERCOT), and northeast Mexico Several site and generation plant altemanves were
modeled under various transmission, fuel supply, enwronmental, and polmcal configurations Site-
LBA Energy Servtces Denton Mumctpal Utthty Valuatton Study
A-11
Appendix A: Resumes Stephen A. Marsh
generatton comb]nations were presented in an attribute matcx to facd~tate strategic planmng actlv]ttes and
project negotiations The study updated the forecasts of future power reqmrements and planned capacity
additions of all major generating utthtms tn South Texas, ERCOT, and Mexmo Impact of DSM and
purchased power agreements by uttht]es were factored ~nto the market assessment Statewxde wholesale
power costs and other sales mformatton were developed Transmission issues were addressed mcludtng the
current status of transmission wheeltng rule development, pricing methodologies, and rates All power
market tssues tn Texas were addressed including recent state legislation impacting the Public Ut0~ty
Regulatory Act, competition, pubhshed philosophy of commissioners on competmon, current and proposed
status of NUGs, the IRP process, and other market changes antmlpated dunng the next legislative session
Both suppher and purchaser perspectives were evaluated Findings were used by client to develop a bus~ness
plan to secure £mancmg and initiate implementation The prospect of selhng power to Mexico was
examtned using the maqmladora load as a likely first target Addressed the technical, economic, and
pohtlcal bamers to selling power to Mexico Tested the receptiveness of power supply proposals through
d~seuss]ons with national utthty decision makers in Mexmo City
Power Supply Assessment As pnnc]pal techmcal consultant, tnvest]gated power supply options for South
Platnns Electric Cooperative Momtored regulatory activity, ~dent~fied issues and tracked pubhc
correspondence between the two suppliers that serve the cooperative and have conflicting NOIs for the
construction of new power productton famhtles Evaluated alternative power supply strategies mcludtng
new wholesale rate design, new DSM ltnt~at~ves, and new supply contracts from independent power
producers Ftndmgs were used to strengthen the position of the cooperative in negotiations with supphers
Texas Power Supply Market Assessment As pnnmpal techmcal consultant, assessed the techtncal and
economic attributes of the electric power supply market tn ~1 exas for several tndependent power producers
Summanzed the forecasts of future power reqmrements and planned capamty additions of all major
generating ut~ht~es tn the state Factored impact of DSM and purchased power agreements tnto plantnng
processes Researched and summarized statewide wholesale power costs and other customer tnformat~on
Prepared a revmw of transmission issues tneludmg wheehng roles, pricing methodologies, and wheeltng
rates Prepared discussion of regulatory issues m Texas tncludtng an overview of pubhshed Phd°s°phy °f
commissioners, proposed legislattnn, the current and proposed status of NUGs, and the IRP process Chent
studies were confidential and vaned tn scope and purpose Both suppher and purchaser perspectives were
evaluated Findings were used by chents to set priorities for bus~ness plan ~mplementanon
Power Resource Proposal Support Phases I H and Ili As project manager and pnnc~pal techtncal
consultant, screened potential sites ~n Austin for Southern Flecmc Internatim, al for the purpose of locating a
proposed 300-MW, multiple un]t, combustion turbine generating famhty Calculated transmtss~on power
flow constraints and est]mated single and double hne contingency impacts Developed engmeertng design
reqmrements transmission switch gear, transmission system upgrade, relay protection, fiber-based
commumcatlons, fuel supply, and environmental safe-guards Developed pubhc xnvolvement plan to address
siting, nmse, emissions, and EMF Identified and coordtnated m~nonty and women-owned bustness
subcontractors Identtfied and coordtnated contact w~th commercml real estate firm Lobbied decis~on-
makers on behalf of chent Information was used by chent to develop winntng proposal
Power Opttons Assessment As principal techmcal consultant, evaluated the power supply options for the
City of Denton mummpal utility Examined all comb]naUons of purchased and generated power options
~nclud~ng rematn tn an ex~st~ng jmnt action agency, form new wholesale supply relationships with local
power pools and suppliers, repower ex]sting central stat]on generation, and purchase excess power from
local and remote quahfytng fac]lines Findings were used by cbent to ~nformed dec~sions relative to
proposed new plant construction program
LBA Energy Servtces Denton Muntctpal Ut#tty Valuatton Study
A-12
Appendix A: Resumes Stephen A. Marsh
Power Supply Evaluation for Plant tn Sebree, Kentucky As pnnc]pal technical consultant, lnvesngated
power supply options for the Hudson Foods meat processing and dlstnbunon faclht~es located at multiple
sites m Kentucky Developed load profiles and forecasts from available data Performed trade-off analyses
of rate and serwce options including transmission voltage level services, redundant and dedicated primary
supply, primary feeder configuration and protection schemes, ]ntermptlble service, self-generation, fuel
swltchtng, conventional and economic development rates, and various DSM initiatives Assisted client w~th
negotlattons for h~gh quahty, low cost electric service with the flexibility of access to an open market when
retail wheeling is available
Sale oJ Generattng Eqmpment As independent project developer, represented the sale of 20 used, Allison
501-k mobile turbine generators for Internattonal Business Machines Developed and implemented
marketing strategy which included sales brochure, deseript~ve literature, operating statistics, and
photographs and video of lndiwdual units Prepared all materials for joint venture partnerships, sales
agreements, s~te visits, check-out tests, manufacturers statement, transportation and insurance, set-up and
testing support, operations and maintenance support, spare parts, frequency conversion from 60 hertz to 50
hertz, hlgh temperature operatmn modification, and dual fuel conversion Negotiated agreements for sale
with prospectwe domestic and international purchasers
LBA Energy Services Denton Mumctpal Utthty Valuatton Study
A-13
DENNIS M. DEEGEAR
Master of Pubhc Attalrs 1975, Lyndon B Johnson School of Public Attalrs
Umvers~ty, of Texas at Austin
Bachelor of Arts 1972 (Cum Laude), Trlmty Umvcrsay, ban Amomo Texaq
APPRAISAL COURSES/PROFESSIONAL DESIGNATIONS
American,institute of Peal Estate Appraisers Real Estate Appraisal Prmctple~
Intetnat~onal Association of A~s~ssmg Officerq Fundamentals of Property Appraisal.
Income Approach to Valuation, Development and Writing of Narrative Appraisal
Reports. Income Approach to Valuation Il, Industrial Property Appraisal Mass
Appraisal of Incom~ Producing Property
DesignatiOn Reg~qtered Professional Appraiser (R. PA), Texas Board of Tax
Professio~lal Exatnmer~
PROFESSIONAL EXPERIENCE
1998-Present Vice President, Complex Properties, Capitol Appraisal Group, 1nc ,
Austin. lexas l-.ullctlon ab assistant director of the industrial d~mqmn
responsible for workload management client relations, and recrumng
hiring and training protessmaal and clerical personnel Professional
duties include appralslrlg industrial, utility (electrical, gas, ptpehne and
cable television) mineral and commercial properties, real and personal,
including Inghest and best uqe analysis, and tesnfymg as an expert
wltneqs ln-houqe speclahst for income valuaUon, market analysis and
Uniform Standards of Plofesslonal Apprmqal Practme (USPAP)
compliance Frequent ~peakcr at a~bOClatlOll conferences and chaptel
meetings
1984-Present Instructor Taught ~ourse~ on Appraisal of Personal Property, Income
Approach to Value, and Mass Appraisal Conccpt~ for various
protesstona[ organizations and educational mst~tunons including the
Texas Assocmtlon of Assessing Officers and the Texas Assoc~atum of
Appraisal Dlstr,cts
1981-1997 Appraiser, Capitol Appraisal Gioup, Inc , Austin, lcxas Responsible
for appraising a wide range of utd~ty, industrial, mineral, and
commercial properties tot ad ~alorem tax purpo~e~
DENNIS M DEEGEAR Page 2
1980-1981 Assistant Director for Valuatmn of Complex Properties, Texas State
Property Tax Board, Austin, Texas R~.sponsible for statewlde appraisal
of utility, industrial, rmneral and commercial properties Fdttor of and
contributor to the General Appraisal Manu~ (1981) Conducted and
supervised research into approprmte appraisal methods for all types o!
taxable properties tn Texas
I978-1980 Valuation Speciahst, Texa~ State Property Tax Board Appraised and
reviewed appra~al~ of utility, mineral and industrial properties
1975-1978 Research Associate, Public Atta~rs Research Council of Lomsmna
Responsible tot re~earchmg and writing reports on problems and l~sues
confronting state and local government m Lomsiana
1974-1975 R~search Asnlntant Legislative Property Tax Committee Texas
Legislature Responsible for researching and producing a report on
statewlde market value ~tuc~,es conducted by the tiRy states
ACCOMPLISHMENTS
Have reappraised annually approximately $10 b~lhon of utihty property,
including all types of power plants u~mg both umt valuation and replacement cost new
less depreciation, and over 100 industrial plants and ~pec~al purpose commercial
propertles using all three'approaches to value
Oversaw the development ot the personal property apprm~al ~y~tem used at
Capitol Appraisal Group, lnc
Developed varioua m~.ome approach models used at Capitol Appraxsal Group,
lnt,, including cost of capital, umt appraisal and discounted cash flow
Co.developer of a bank stock valuation model for the Texas Association ot
Appra~sa~ Districts
Member, Internatmnal Association ot Assessing Off~ers (IAAO)
Chair, Public Utility Section, IAAO, 1998-99
Member, lndustrml Lm~son Committee, Texas Association ot Appraisal D~tricts, !.998
1999
CURRICULLq~ ¥ITAE
ANTHONY G L4;VRFNCE
9 John Brov~-n Road
Post Office Box 711
Lake Placid, NY 12946
(518) 523 -8205
EDUCATION
PhD 1973 State University of New York at Buffalo (Economics) D~ssertat~on Prtczng and
Planmng tn the U S Natural Gas Industry 4n Econometric and Programming Study,
Arno Press-New York Times, 1979
M A 1970 State Unl,,ers~ty ot New York at Buffalo (Econonucs) Thesis A Lt~ea~ ]>rog~ammtng
Model of Yugoslavta'~ Development Prospect, State Um~erstty of New York at Buifalo
1970
B A 1968 State Umverstty of New York at Buffalo (Economics)
FMPL 0 Y, glENT EYPER1ENCE--CONSUL TING, RESEdRCH, 4ND TE,4 CHING
1994-present Qumcunx, Principal
Researched staU~ucal and mathematical method~ tot public mlhty planning and pricing
in a competitive environment production and cost functmn analyses energy-supply
substitution, strategic investment planmng real-time pricing ~mphc~t valuation ot extant capital
asse~, customer value and system cost of d~fferentlated servmes, and market research
Developed mlcros~mulatlon methods to mcasurc the impact of eqmpment-vendor,
efficiency-incentive programs apphed smd methods to esnmate the ~mpact of three demand-
management programs for a major pubhc unhty ~,ompany
989 - 1991 [ rated States Department ot the Treasury, Pohcy Econom~st
Responsible for econometric research on economm gro,~th investment savings,
productlwty ~nfrastructure, and the monetary structure of the economy
Reviewed and critiqued htcrattzre on money markets, monetary theory and monetmy
economemcs pertaining to the determination and control of the money supply and
relationship to economm activity
Developed several potentml pohcms tor the Lmted States to increase the domestic
sox mss rate via specific altera';ton$ in the Federal tax structure such as ~w~chmg to a
conaumpnon-based value-added tax (VAT)
Re'~lewed and critiqued the extant economic and econometric hteratme lelated to the
lcwl of gro~s investment and the relative valuatmn of corporate cqmty compared to
replacement or book valuatmn (e g To, bra's q)
Remewed and debtmked the popular economic htetature tin pubhc~ln~rastructme
investment a~ the causal deterrmnant of productivity growth
CURRICULUM VITAE ANTHONY G LAWRENCE
1981-present AngelEconomlc Reports, President
Developed non-parametric econometrxc methods to obtain robust esttmates ct the impact
of commercial-industrial programs for a major public utthty company
Developed integrated survey-research method~ for apphcatton to multiple sample feeds
pertalmng to several seemingly-unrelated demand-management programs, applied said methods
to three residential demand-management programs for a major public utd~ty company
Developed hedomc-pnce models for primary restdential energy-u~ng durables to
esnmate the ~mphclt price ct energy effictency
Developed survey research methods to estimate the energv-efficmncy dlstnbutton of the
primary energy-using dm ables offered for-sale m the marketplace, apphed said methods/or
majoI pubh~ utlhty companies
Researched the eeonomm mot~vaBon tot the Gulf war
Developed econometric methods for the esnmatmn ct the tmpact ol conservatton and
demand-management programs for application to tlme-serms ct cross-sections of pubhc-tmhty
customers' bdhng h~storles w~th matching weather stat~stms and essenual customer survey data,
applied satd methods to esttmate the impact ct demand-management programs for several pubhc
utlhty compames
Reviewed and synthesized pubhshed studies from a large sample ct pubhc utlhttes on
customer responses to t~me-of-use rates, real-time prlctng and d~rest load control p~ ograms w~th
espe0ml emphas~s on the level of monetary incentives and the marketmg methodology
Surveyed econometric models of residential energy use
Analyzed customer attltudeb and responses to electric Lttl[lly load management
Developed scenarios of filmre energy demand
Prepared Nonrestdenttal Bmldtngs Energy Consumption Survey (NBECS) for analvsts
Estimated condttlonal probability models of conservation actions tn the commercml
sector °
1984 - 1985 American University in Cairo, Associate Professor
Taught undergraduate and graduate mtcroeconom~c theory
Research on economic problems of the M~ddle East
1980 - 1981 Applied Forecasting and ~naiysls, Vice President
Consulted on energy demand mid lomca~tmg
Developed staBstlcal models of end-use energy conqumpt~on m the resldentml sector
Surveyed utthty torecasung methods
1980 - 1981 Lmverslty of California at Berkeley, Visiting Professor
Lectured on econometrics and taught macroeconomlc theory to honor students
1979 - 1980 Cambridge Systematics, Inc, D~reetor of Economics
Responsthle for business development m economics
Consulted on the effect of weather on electricity ~ales
Researched the factors determining the energy consumptton of mdlvtdual electrtcal
CURRICULUM VITAE ~,NTHONY G LAWRENCE
apphances using loud research and survey data
Estimated condmonal demand modelq for req~dentml gaq ~nd elecn lcgy use
1975 - 1979 Ele[trlc Power Research Institute, ProJect Manager
lmtmted ~ernmal EPRI research programs m several areas
Tlme-oI>use pricing and diurnal energy-puce elastm~nes and ~ubstltutton poss~blht~es,
res~dentml and commercial end-use energy modeling
mmros~mulat~on ustng both real and syntheuc sample data,
load modelling w~th modem t~me-senes methods and cubic sphnes
analyses o~ potentml future market for elecmc vehicles and their air quality impacts, and
transfer o! EPRI-sponsored research to utdity members via regular ~ndustry workshops
Managed research projects on energy demand and conser,~atlon
Designed projects including research objeCtlvea, economic theory, statistical
methodology, econometric modelhng, data collectton and survey research
Shepherded projects through EPRI-~ndustry appro', al process
Wlote requests for ploposals and quahficat~ons
Rewewed competmve proposals and ~clected contractors
Collabolated wtt[t and managed research contractors academic consultants and industry
advisors
Arranged, managed and chmred various research workshops and industry seminars
Edited reseat'ch reports and conference and workshop proceedings
Conducted ~ndependent m-house research wrote professional articles and research
~ummarms, and pre,anted results at varmuq professmnal meetings on demand analys~s
quahtat~ve choice, aggregation, and demand systems applied to the demand for energy-using
durables and coal production
Did m-housc~orccastmg of U S energy demands
Ran workshops and seminars to transfer research results to the utfllW ~ndustry
1974 - 1975 Umvers~ty of Kentucky, Assistant Professor
Taught stat~stical dectmon analysz~ and economm development
Researched the Kentucky coal industry (subszdtzed by the Institute ~or M~mng and
Minerals) e~aluated the causes and effects of thc ownership pattern of Kentucky coal m~nes
Developed cross ~ect~onal data lrom confidcnuaI tax records m order to estimate a
production functxon for Kentucky mines
Researched substitutability and lags tn adjustment tot both res~denrlal and steam-electric
demands
1972 - 1974 Bureau of Labor Statistics, Econom~st, Cost of 1 ~vmg Project
Researched the theory ot demand behavior, the economeUtcs ot complete ssstems of
demand equations and their relation to the theory of a cost of hwng ~ndex
Reqearched the theory and empmcal measmement ot quaht5 change and hedomc puce
functions
Stud~ed empmcally rater-fuel substitution m the electric power mdustr? and resldentml
CIJRRIC[rLUM VITAE 4.NTHONY G LAWRENCE
energy markets
1969 - 1972 Governor Herbert H Lehman Fellow m Ecanomtcs at State Lmvers~t) of New
York at Buffalo
As doctoral research developed a pnmng and planmng model for the U S Natural Gas
Industw
For Master's thesis, developed a hnear programming model fm ~ ugoslama
Researched random coetfictent methods tar regression analy sis of pooled rimes-series
ct asa-section data
Stu&ed quantttatxve economic planning, operations research, economic growth theory,
operatlon~ research, and advanced econometrics
Taught maeroeconomms, economic growth and business cycles, and mmroeconomtc
theory
1968 - 1969 National Defense Education Act Fellow m Economies at State Un,vers~t~ of New
York at Buffalo
8tudled econometrics, mathematical economics ~uld economic theory
Taught economms at M~llard Ftltmore College and statmncs at £ amsms College
PAPERS, PUBLICATION$, AND PRESENTATIONS
"~ Linear Programming Model of Yugoslavta's Development Proqpects" M A ihes~s qtate [ mvers~tw
of New York at Buffalo, 1970
"Interfuel gubst~tutton The S~eam Electric Industry's Demand for Fucl" BLS Winking Papcr 8,
presented at wrater meetings, Econometric Somety Foronto December 28 1972
Prtctng and Planntng tit the U S Natu~ al Gas Industry 4n F~onome~ tc and Prog~ ammmg .¥tt~dv Arno
Press New York 1979, Ph D Dtssertatmn State Umvers~ty of'New York at Buffalo February 1973
"The Asymptotm Bras and Varmnce at a Computed True Cost of Lt,.mg Index The Case at the Klein
Rubtn Constant Utd~ty Index", BLS Wo~kmg Papc~ 20 p~e~ented at Vve~tcm Economtc A~oclatlon
Meetings Las Vegas June 20 i974
' Regional Res~dentml Energy Demand m the U S" pre~cntcd at Western kconomlc Assoc~anon
Meeting, Las Vegas, June 20, 1974
' Ag~egate CES Input Demand w~th Polytomous Yhcro Demand" ~th R McDonald Econometrtc~l
March 1978 presented at wtnter meeungs Economemc Society, San Franc~sco December 29 1974
"The Causes and Consequenceq al' the Changing Pattern of Coal Mine Ox~er~h~p" Institute for M~nmg
and Minerals Research, IMMR-PD3-75 Lmverstty at Kentucky, September 1975
4
CURRICULLrM VITAE ANTHONY G LAWRENCE
"The Role o5 Prmes in Quahtatrve Chorce Models" presented at Econometric Somety September 16-18
1976
"M~cro FoundaB. ons of Dmcrete Chome Modehng for Itousehold Fuel Demsmn" ~,~th J Boyd, presented
at Econometrm Socmty, September 16-18, 1976
"The Resrdenttal Demand for Electrmrty by T~me-ot-Dav An Fconometnc )aaalyslq", ,a ~th Steven
Bra~thwmt, presented at Pubhc Ut~ht~es Forecasting Conference ~pon,,ored by Bell-Canada and
Umve~srt5 of Lancaster, Mar~.h 22-25, 1977, and presented at EPRI workshop on Methodologies tor
ForecastmgTrme-of-dayandSeasonalEleetr~cltyLoads, ~spen, t. olmado March39-Apnl 1 1977
"Tecbaiologlcal Change and Transportation Energy Forecasting% w~th R T Crow, m Proceedings of
Work,hop on Long Run Energy Demand MTR 726'~ The M~rre Corporatmn, May 1977
"T~me of Day and Seasonal Load Forecasting", EPRI.lournal, August 1977
"Esttmat~on of an Aggregate Industry Productron Functmn Using the Etfictency D~strlbutron ot Mmro
Umts M~dwesternCoaI"presentedatWestemEconomicMeet~ngs, June20-22, 1977andthe
Econometric Somety wrater meenngs, New York C~ty, December 1977
Fo~ eca~tmg and Modeltng T~me-of-Dal and Sea~'onal Electricity Demands, editor, EA 578-SR, Electric
Pow~:~ Research In~trtute, De~.ember 1977
"The Restdentral Demand for Elei. mc~tv by Tmae-of-Day" wah C, teven Brmthwmt, Journal o./
Econometrtcs, 9, 1979, pp 50-77
"Developtng a Method for Weather AdJustment ot Energy Sales by Class ot Customer", presented at
EPRI Demand & Conservauon Workshop, October 1980
"Econometric. Est~manon of Resrdentral Apphance Lint Energy Conqumptlon" presented at EPRI
Workshop, Atlanta, Georg,a, tn Proceedings End-Lse Models and Cons~rvatmn Analys~s, EPRI
EA2509 Project 1050, Flectnc Power Research lnstrtute, Palo Alto CA July 1982
"A Survey of Electrrc Ut~hty Load Forecasting Methods" mlmeo tot EPRI project RPIS15 August
1981
"l_lnrt Energy Consumptron (UEC) ,Mnaly~ ot Resldentral Electric and Gas Applmnces for the Pacific
Gas and Electric Company 1979", Angel Economic Reports May 1982
"Umt Energy Consumption Analysis o1 the National Interim Energy Consumptmn Survey Data", w~th M
Robinson June 1082, Apphed Forecasting and Analys~s lnc under subcontract to A D L~ttle, Inc for
Elecmc Power Research Institute project RP1587
CURRICULUM VITAE AX~THONY G LAWREtNCF
Surve~ of Condtt~onal Energy Demand Models/or Eattrnat~lg Ro ~d~ntm/ Utltt lz~erk, v c~m~umptum
(UEC) Coefficients wtt~ M Pam~, final report for EP~ research project RP576 3 August 1983 Electrtc
Power Research Instt~te, Palo Alto, CA
C~tomers' ~ttttude~ and Customers~ Reaponae to Load Management, final rcpo~ for Electric
Rate Design S~dy, topm IV 1, November 1983, Elecmc Po~ver Research Institute
"Develop~ a Umfied Research QuahW Database at Nmgara Mohawk Power Co~oranon", Research
Memorandum for Nmg~a Mohawk Power Co~orat~on, Februa~ 1986
"Comments on RTI', Pdot Study Des~ Issues", Rese~ch Memo~ andum for Nmgara Mohawk Power
Co.matron Febma~ 1986
"Heating and Coohng Reqmrements Functmns", Research Memorandum for Nmgara Mohawk Power
Co~oratton, September 1986
"Hedomc Price Models tot Energ5 Using D~ables lrom the Sellm s' Perspecm e" Working Paper
Prepared for N~ag~a Mohawk Power Co¢ora~on, May 1987
"Res~dentml Energy Utxhzatlon Indexes for Nmgara Mohawk Condmonal Demand Results tm 1979,
1985 and 1986", Working Paper Prepared for Nmgara Mohawk Powex Co~orat~on, November 198v
"A Test for EndogenctW ofApphances ~n a Cond~tmnal Demand Model ot Res~dennal Energy Use '
Working Paper Prepared for Nmgara Mohawk Powe~ ( o~orat~on December 1987
"The Price ot Etfimency lmphed bv Hedomc Price Funcuons of Res~denual Energy Using Apphances"
Working Paper Prepped for ~agara Mohawk Power Co¢orat~on, Dccember 1987
"~e Value of Semce for Commercml Elecmc~ty Customers ~ Econome~c Approach," Working
pape~ ~or private chent using s~ev data from a major elecmc utih~ company December 1988
' the Value of Se~ce for Remdentml Elecmc~q, Customers An Economemc Approach" Working
paper ior private chent using su~ey data from a major elecluc utth¢ company Januau 1989
"The Value o f Settee for Res~dentml Elec~c~ Custome~ ~ An P conometnc approach," Working
paper tot private chent using cu=tomer data from a Bonne~ dle Poxver Admm~strauon sursey, April 1989
"~ltemat~ve Poltctes to E~ance Domesnc Sasmg,' Trcasur~ memorandum ~or working ~oup on
sawngs and the cost ot capttal, May 1989
'MetaMoney the Role ol Money, Credit and Promtses," %easuD working paper tot Ot~ce ot
Economm Pohcy, August 1 ogo
"A ( ~ttlque of Bamett's Monetau Aggregate," Treasmy ~orkmg paper tot Office of Pcononuc Pohcy
6
CURRICULUM VITAE 4aNTHONY G LAWRFNCF
Novembm 1989
"A (. nncal Evaluation of Altemanve Money Aggregates," q reasuq' x;orkmg paper for Office of
Economm Pohcy April 1990
"A Critique of Aschauer's lnIrasmlcture-Productlvlty Work" lreasury working paper fol Office of
Economm Pohey, August 1990
"The Economic Reasons for the War An American Economist's Peispecttve," Paper prepared tot
presentation to the Faculty of the School o~ E¢onomms and Business Umvers~ty of Rome ~ebruarx
1991
"The Productlmty-lnfrastructure-Grmvth Nexus An Review of the Econometric Ewdence" Treasury
worMng paper tor Office ot Economic Policy, June 1991
"Impact Evaluatmn of 1991 Dealer Incentive Programs and ( ompact Fluorescent Light Bulb Pro.am"
Aspen Systems Corporation lot Con Edison 1993
"Impact Evaluation of 1992 Dealer Incentive Programs and Compact Fluorescent Light Bulb Program '
Aspen Systems Corporation for Con Edison, 1994
*'Impact of Demand Management Program for Large Commetcml-Industnal Customers' Aspen Systems
Corporation 1oi Boston Edmon, 1994
"Impact Evaluation of 1993 Dealer Incentive Plo.re'ams and Compact Fluorescent Ltght Bulb Program,"
Aspen Systems Corporation for Con Edison, 1995
TO Ho,~ard Mamn &~ststant Cltx Manager tot k uhtte~
FROM Sharon Mal, s Elecmc Lttht', Director
DATE October 27, 1998
SUBJECT PUC Effort to Implement Retail Deregulation Without Legislative Action
Attached are two newspaper amcles and a letter from Pat Wood to the other PUC
Commissioners The Pat Wood letter lays out his present vision for a deregulated Texas
electric utility market The news paper articles describe a new tnmative for opening the
retail electric market to competition wthout any involvement of the legislature
Former Governor Mark White has begun a campaign to use the PUC's ability to issue
multiple electric utility cemficatton as a mechanism to allow retad elecmc access Mr
White's position ,s that any group can form a utility, go the PUC for cert,ficat~on to
provide retail electric service in an area and begin serving customers His argument ts that
the PUC has always had the ability to grant multiple certifications and that they can create
competmon by simply granting certifications to anyone w~shing to serve an area
The PUC Is actively pursuing this approach through two different rulemakmg proceedings
One proceeding (Project 18876 - Investigation into Sw~tchover Issues) was originally
designed, to correct problems customers tn existing dual certified areas ',,,ere having
svatchmg from one prowder to another For example today, ifa TU electric customer in
the Denton city hrmts wanted to change to DME, that customer has to get TU to remo',e or
abandon,their distribution faclhties, which were installed to deliver power to that customer,
and get DME to mstall new facilities It ts not uncommon for the unhty that was losing the
customer to try to charge large fees to the customer for removmg their facilities and/or take
a long time getting the facilities removed The proposed rule to correct these abuses was
published August 28 It did not apply to mumclpalmes or address retail wheeling over
another utihty's sl, stem However, the Commission revised the proposed rule after the
comment period to include a requirement that the utfl,ty ,,,ath the existing facilities sev, mg
a customer who w~shes to sw~tch must deliver the competitor's pov, er to the switching
customer over ,ts facilities This is retail wheeling which creates deregulation at the retail
level The Commission ,s also attempting to broaden the apphcauon of this proposed rule
to cover mumclpalltles
In addition to the effort described abo~e the Commission has incorporated the same
concept into their proposed new rules govermng the pro~,lston of wholesale transmission
setw~ce (Project 18703- Re~,lev, ot Transmtsston &ccess Rules) The dratt ne~ rule~
include a pro',~ston that state>
h transmisston sen tce pro~, ~der shall also pro', ide access at the distnbuuon le~ el to
another electric utd~t~ m order to transmtt pou, er to a customer tn an area tn 'ahtch the
other electric utda5 has a certificate to pro,,lde elecmc senlce Such ser,.~ce shall be
pro~tded under the same pricing and other term> and condtnons a,~allable to the
transmission >er~lce pro~,lder m serving similar customers
Once again this creates retail customer b', customer competition in any area ~here more
than one utlht'~ ts certified to pro'ride electric ser-,tce
Ob,,~ou~l', it the Commisston is successful in tts efforts these roles v, ould ha~e an
tmmedtate impact on DME. stnce we are dual or trtple certified tn much of our c~t5 hmtts
It is doubtful that the Commtssion has the legal authority to order a mumctpal utthtv to
provtde retml wheeling The only authority the Commtssion has over our operation is In
the area of wholesale transmission service Tlus nan'ow authority was given to the PUC
under PUP, ak 95 However, even if we were to be successful tn preventing the
Comm~ssion from tmposmg retail wheeling requirements dtrectly on munlcipaltt~es absent
leg~slatton actton, the lmphcatlons of what the Conumsston is trvtng to accomphsh are
huge If they are successful, Texas would have retail deregulanon without addressing
~ssues such as reliability, stranded investment, or the abthty of the Texas Independent
System Operator to operate the ERCOT system The legislature would be lel~ ennrel~ out
of the process
All members of the traditional electric service provider commumty, mvestor owned
utilities, co-operatives, and municipal utilities are oppostng this effort by the PUC I have
been in contact with Jun Boyle and he assures me that he will carry our message to our
legislators We w~ll also participate actively tn the comment process on both Projects
We have already filed comments on Project 18876
C4~tInued from J1 t*ee I*~r ,,he service
Corpus Ch.r~stL no~ sev. ed by Ls,ngCP&Lsequlpme'~t~$not
CP&L ~ut~mesmusthavesu~ as ou~sh ~ ~dea as 1[ m~ght
ce~cates to se~ ~er to re~ seem %~lte ~ened It to ~e tele
c~tome~, mclu~g homes ~d phone md~ m w~ch Sou~
~usmessesot~ aues weste~ ~U Telephone Co zs re
For ye~ ~o~ ce~fficates qu=~ to let im new compet~tor~
~o~dbe com~tltors The ~ ~eut~l~co~m~lonrecenU}
phctt b~galn was that a utg~t~ proposed ne~ ~es uhat ~o~d
~o~d get a ce~cate to se~e a ~ongo~er~wgs makeltea~ler
p~lc~ =ea ~d, wt~ a few for c~omers to sw~tch ~er
exceptions would face no com~leswheremore~onels
co~tttors ce~ffi~ %~ l~out having to add or
But ~ebb ~e~ ~ op~umW rep~ce ~we~ lines (For
tot mine leg~ m~euver~ ~at c~ re~ns, a~ut ~ ~rcent of the
~o~d enable the ~ C~lsti sure s ~ h~ two or more utd~
~ouE ~ compete by ~R~g a t~ ce~ffi~ to se~e )
the ~ to ~n up ~e Co~i ~fa~n-
mono~hes sidemble ~ ~n~ ~d ~u~
~e sure constitution, Webb W~t m no p~hover It had ~ve
~d, b~ state ~d lo~ ~ve~ nu~ l~t ye~ of ~ 2 b~lon
men~ ~m aw~ exclusive 'Rl~tnow~ey rew~mgand
ff~ch~es J~t ~a~ CP~
has a celeste [o ~e a ~ we re ~ot," ~lte said "But we're
=ea d~ not p~vent o~en Imm no~ ~o~h fighting
~o ~, he said
Ea ~te is ~t~, Webb
said ~ C~fl Power ~ L~t
co~d ~gm ~ c~tomers
d~s wo~d be subj~t to ~m
ml~ton approve, ]~t M CP&L's
Robe~n at Cen~ ~d ~u~
the ~w to ~Y ~t ~e
o~er ~m~Y ~s it ~ show
he mid
Even w~ a ~m~, bower
er where wo~ ~e c~enge~
get ~ el~mci~ ~ how
wo~d ~y debar It~ ~er ~
CP&L. l~e m~ ut~, h~
~nt ~es ~ b~om of
1~ bufld~8 l~ ~wer s~te~
No problem, ~te said The
morley si~atloR oR ~ls doesn~
requ=e $I~ m~lon" ~ere s no
n~ to buy ~er p~ wires or
~ie~ he ~d b~au~ the~ ~e
~e~dy m p~ce
~te, m facL hel~ fo~ Power
Choice ~c, ~ oust ~at
to buy ~wer on ~e whol~e
m~ket for rede ~ ~e new Cot
pus G~stl Power &
~e ~wer ~es ~ ~e~ rtv~ ~
TEXAS JOURNAL
17ze Wall Street Journal -- . ...
IA edne~day, y' C
- ~e S~ ~ ~e ~UC ~ ~o~ ~e S~*te ~lc ['~ ~ ~ s ~c~ say fvea
P~C torove~p~t~ ~u~ ~ ~ S~a [
~ t ~mer once s ~ ~ ~ ~a ot ~ ~: ~ ~ ~o~ m~u c~ ~m~q~ofl
~e~P~r ~* Sb~l ~ Met ~ or ~ ~ ~d ~ '~'
~re~at ~ ~ ene~ se~ce by
as~e~e~tvero~tch no.uti ~clr~lteo ~f~l ~Cel
cqe S~ce s '4 C~pem~s '~s ~n ~ ~nr r~o~ ot ,~e su,* P~ty -nic~ ~m~a