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1997-025E \WPDOCS\ORD\PARK PLN ORDINANCE NO'- AN ORDINANCE APPROVING THE DENTON PARKS AND RECREATION STRATEGIC PLAN WHICH PROVIDES FOR SPECIFIC INITIATIVES TO GUIDE THE PARKS AND RECREATION DEPARTMENT THROUGH THE YEAR 2000, AND PROVIDING AN EFFECTIVE DATE WHEREAS, the adoption of a strategic plan for the Parks and Recreation Department is a requirement of the Texas Parks and wlldllfe Department and state law for the City's continued participation in the State Matching Grant Assistance Program, and WHEREAS, the Parks and Recreation Board has approved the attached Denton Parks and Recreation Strategic Plan 1996-2000, which is made a part of this ordinance as if written word for word herein, and WHEREAS, the Denton Parks and Recreation Strategic Plan 1996- 2000 ~mplements the vision of the City for its Parks and Recreation Department, which states that by the year 2000, Denton will have a parks and recreation system which (1) provides an array of leisure experiences which are fully accessible to all members of Denton's community, (2) is responsive to the d~verse and ever-changing needs of our customers, (3) emphasizes quality over quantity, (4) balances the need to grow with a sensitivity for more responsible care and maintenance of existing facilities, (5) is effectively planned, financed, and managed in collaboration with others, (6) is seen by its citizens and all stakeholders as a vital component of Denton's lmage as a dynamic, beautiful, and vibrant community in which to live, work, learn, and play, and WHEREAS, the City Council deems it in the public interest to approve the Denton Parks and Recreation Strategic Plan 1996-2000, NOW, THEREFORE, THE COUNCIL OF THE CITY OF DENTON HEREBY ORDAINS SECTION I That the attached Denton Parks and Recreation Strategic Plan 1996-2000 is hereby approved and adopted SECTION II That the Director of Parks and Recreation is directed to send a complete, true, and correct copy of this ordinance, including the attached Denton Parks and Recreation Strategic Plan 1996-2000, to appropriate officials of the Texas Parks and Wildlife Department SECTION III That th~s ordinance shall become effective immediately upon ~ts passage and approval 19~_PASSED~ AND APPROVED thzs the ~/~ day of~,~ ATTEST JENNIFER WALTERS, CITY SECRETARY APPROVED AS TO LEGAL FORM HERBERT L PROUTY, CITY ATTORNEY / Pa~e 2 Denton Parks & Recreation Strategic Plan 1996-2000 Denton Parks & Recreation Department 321 E. McKinney St. Denton, Texas 76201 (817) 566-8269 Ed Hodney, Director Credits City Council Jack Mdler, Mayor Euhne Brock, Mayor Pro Tern Rom Beasley Dawd Bales Jerry Cott Ned Durrance Carl G Young, Sr City Manager Ted Banavtdes Parks and Recreation Advisory Board Doug Chadwick, Chatrman Anmo Burroughs, Vtce Chatr Gwendolyn Carter Burkley Harkless Tom Recto Parks and Recreation Department Ed Hodney, Dtrector Janet Stmpson, Supenntendent of Letsure Services Bob Tzckner, Supertntendent of Parks Janco McLeod, Admtmstrattve Secretary Pocky Petty, Park Planner Lorraine McGregor, Pubhc Informatton Spectahst Spectal thanks to the followtng tndtviduals and orgamzattons for their contributions Schnckel, Rolhns and Associates, Inc (Photographs and master plan drawings on pages 15, 21 and Physzcal Plan) Sam Fleming and Scott Lebsack, C~ty of Denton Water/Wastewater Administration Mary Colhns and Sharon Masten, Administrative Services Our Mtsston To ennch the hves of all Denton c~t~zens through enwronmental enhancements and a d~verse offenng of recreational, educational, and cultural services Our I/tston In the Year 2000, Denton will have a parks and recreation system which provides an array of leisure experiences which are fully accessible to all members of Denton's commumty, xs responsive to the dxverse and ever-changing needs of our customers, emphasizes quahty over quantity, balances the need to grow w~th a sens~t~wty for the responsible care and maintenance of ex~stmg facdmes, ~s effectively planned, financed and managed ~n collaboration with others, xs seen by ~ts c~ttzens and all stakeholders as a vital component of Denton's ~mage as a dynamm, beautiful and vibrant commumty m which to hve, work, learn and play Table of Contents Page Executive Summary Introduction I Core Values and Operating Prmciples 2 Summary of Strategic Needs and Issues 3 Summary of Goals 4 Major Initiatives 5-6 Strategic Planning Process Chart 7 Strategic Plan Goals, Strategies and Acttons 8-27 Physical Plan In.de Back Covc~ Introduction Denton, Texas has a wsmn or,ts future, a ws~on which includes beautiful parks, attractive recreation facdmes and quality lc:sure servmes for all W~th the adoption ofth~s Strategic Plan, the Denton Parks and Recreatmn Department :s positioned to play a wtal role :n creatxng the c~ty that our c~t~zens have enwsmned Th~s plan defines the m~ssmn of our orgamzatmn and estabhshes the direction we will take to achieve our purpose It prowdes a bluepnnt whmh will grade demsmns regarding capital ~mprovements, services and annual budgets for the next several years The physical needs of the parks system - "brick and mortar" projects based on tradmonal faethty standards - have been ant~mpated and addressed However, ~n contrast to past planmng practices, a genmne effor~ has been made to base all goals, strateg:es and actmns on the customer's need or desire for servmes and hfe-ennchlng experiences Also ~n a departure from tradmonal planmng, we have avoided the impracticality of programming or "locking ~n" every actxon reqmred to fulfill object~ves over a five year planning horizon The economy, poht~cs and the desxres of customers tend to change sxgmficantly over ttme Instead, th~s plan emphasizes a clear dxrect~on, key processes and the ~mmedmte steps necessary to build an orgamzat~onal momentum towards our goals, while prowd~ng for the constant review and adjustment of selected strategxes and actions Thts Strategm Plan ~s intended to be a fluid and useful bluepnnt through the Year 2000, anticipating growth and dramatic change xn Denton along the way Ifa plan is to be customer-driven, then the planning process must tnvolve all those who are d~rectly and ~n&rectly affected by the orgamzatlon Work on ttus plan began m late 1993 with a random sample survey of Denton resxdents regarding park facflmes and recreation programs The process conhnued through numerous workshops w~th staff and the Parks and Recreatxon Board to revxew the department's mission, key strategrc ~ssues and multiple strategies to address the issues Along the way, other ~mportant stakeholders were consulted, ~ncludlng various customer groups, netghborhood representatives, current and former council members and board members, city executives, other serx, lce orgamzat~ons and non-profits The 1996-2000 Strategic Plan, then, reflects the collecttve wisdom of the entire Denton commumty as applied to parks and recreation services The process took more than two years and much hard work, bm the result ~s a hvlng document w~th clearly defined values and a dynamic vision Core Values and Operating Principles The Denton Parks and Recreatxon Depa ment beheves that beautiful parks and opportunities for personal growth and enrichment through leisure are essential to healthy, productive individuals, families and communities Working w~th others, we are advocates for the quality of life in Denton, our goals, priorities and actions must be directed at meeting or exceeding the expectations of our customers We achieve our purpose by constantly hstening and responding to those who take advantage of our services, equal access to our facilities and services for an ~ncreaslngly diverse citizenry is vital to the continued grovah and prosperity of Denton We shall strive to act from a standpoint of inclusiveness and a valuing of diversity, we are stewards of the natural and built environments The Parks and Recreation Department will strive to balance the development of parks w~th the preservation of open space and the protection of our unique natural environment, we must invite others to unite voth us, so that we can achieve our mission of "enriching lives" We are committed to seeking out opportunities for partnerships and collaboration which enhance the value or benefit of our services, change is to be expected and even embraced The Parks and Recreation team is committed to a continuous review and adjustment of the organization toward the most efficient and effective delivery of services Summary of Strategic Needs and Issues Short Term Issues (Today through FY 1997) Need to ensure that services and facd~t~es reflect Denton's demographic changes, including populauon growth and increasing &vers~ty Need to ensure that resources wdl be adequate to meet desired serwce levels What ,s the appropriate role of PARD related to youth crime and violence, substance abuse, teen pregnancy and other youth "at-risk" ,ssues'~ Need to determine resource levels and funding strate§les reqmred to support Denton's desire for beauuficat~on, tree planting and art on pubhc properties How do we ensure that parks and facd~t~es remain safe and crlme-free~ Need to develop d~vers~fied funding strategies for capital projects, programs and services m order to minimize rehance on property tax dollars How w~ll we meet our community's expectations of ~mproved quahw, more a~active facd~t~es and leisure services which keep up w~th growth m a cost effective manner~ Long Term Issues (FY 1998-2000) Need to develop strategies to ensure adequate parkland as growth occurs Need to develop "signature" park and recreation fac,ht~es which not only meet the needs of residents, but also support economic development strategies Need to strengthen collaborative planning and service delivery efforts wrth DISD, TWU, UNT and other non-profit prowders Need to develop planmn§ and marketing strategies which wall anticipate the needs of our customers and wall poslt~on PARD for effective, proactive responses How wall we secure funding to acqmre new data management tools, grounds maintenance eqmpment and other developing technology, m order to ensure conunuous quahty and product~vity ~mprovemant'~ Summary of Goals I Ensure access to parks and services for all Denton residents regardless of race, gender, age, income or physical ablhtles II Develop parks and open spaces, including unique "signature" facflit~es that enhance Denton's image and bolster its economic development strategies III Consistently meet or exceed the expectations of our customers through proactive communications and the continuous improvement of our services Aggressively promote, initiate, cultivate and mmntam effective collaboration and partnerships w~th other departments, agencies, non-profits, businesses and individuals in the pursuit of our mISSIOn V Become a leading advocate for Denton's natural environment through the responsible management and sensitive development of our parks and open spaces VI Strengthen the role of the community in determining the type, availability and quality of the programs and services to be offered VII Ensure that the department's human, operating and capital resources will be sufficient to meet the expectations of our community into the next century VIII Continually explore and exploit alternative funding strategies which will allow us to achieve our vision and mission in the most cost-effective manner possible Become a stronger advocate for healthy, productive individuals, families and communmes through activities which promote personal growth and enrich lives Major Initiatives The 1996-2000 Strategic Plan is organized around nine goals that · build on the mission, values and operating pnnclples of the Parks and Recreation Department, · direct action towards meeting the growing and ever-changing public desire for recreational, educational and cultural opportunities, · reflect community vision and initiatives for a more attractive and marketable Denton, · demonstrate a more effective and responsive approach to parks, recreation and community services These nine goals are "timeless" to a degree, remaining in effect throughout the five year plan horizon The Strategic Plan relies on 29 strategies and 83 specific actions to translate vision into results, year-by-year These strategies and actions address both the programmatic or service elements and the physical elements of the parks and recreation system The major initiatives of the five year plan are summarized below · Acquire neighborhood parks in five targeted residential growth areas through purchases, donations, developer dedication and/or joint ventures wath the Denton Independent School District (Goal V, Strategy B) · Jolmly develop and operate w~th the school district a new middle school and a variety of recreational facilities in South Lakes Park (Goal IV, Strategy B) · By the year 2000, build a new revenue-based aquatics center that fulfills Denton's need for a second swimming pool, while creating an emertalnment opportunity for out-of-town visitors (Goal II, Strategy B) · Construct a public botanic garden, possibly a children's theme garden, using private and grant support (Goal Il, Strategy B) · In cooperation wath other entities, conduct an annual "Community Needs Assessment" to determine programmatic and service needs (Goal I, Strategy A) · Promote, fund and install landscaping and works of art as elements of major facllmes and park improvements (Goal II, Strategy A) · Construct improvement to 14 eyastlng parks, as specified in the 1995-2000 Capital Improvements Program (Goal II, Strategy C) · Develop and implement a computerized work management and tracking system that wall improve the productivity of park maintenance and will track related costs (Goal VII, Strategy A) 5 · Improve services for low income households, youth and customers w~th dlsab~hties (Goal I, Strategies C, D, F) · Develop and ~mplement, ~f necessary an operations and management plan for Lake Ray Roberts parks, greenbelts and other public use areas, should the Parks Depa~iment replace the Texas Parks and W~ldhfe Department as the land manager (Goal VII, Strategy ^) · Complete the construction of the Denton Branch Rail Trml (Goal VIII, Strategy A) · Develop a new master plan for Clwc Center Park to guide funded and other proposed improvements, wh~le mainta~mng the Integrity of the O'Nell Ford Complex (Goal II, Strategy B) 6 GOALS, STRATEGIES AND ACTIONS GOAL I Ensure access to parks and services for all Denton residents regardless of race, gender, age, income or physical abilities Strategy A In collaboratton wtth others, conduct periodic "Commumty Needs Assessments" to gauge changes and trends m servtce needs, and then develop appropriate PARD actions Actton 1 Work with Umted Way, Boys and Gtrls Clubs, YMCA, School District, Denton County MHMR and other entlt~es to convene an annual "Commumty Needs Assessment" related to recreattonal, educattonal and cultural needs (Years 2-5) Action 2 In cooperatton wtth the southeast Denton netghborhood, LULAC and others, develop and implement a plan to improve classes and programs tn order to attract the Hispantc populatton at the MLK Recreation Center (Year l) Actton 3 Prior to the start of each fiscal year, develop an Annual Actton Plan whtch addresses needs tdenttfied m the annual Communtty Needs Assessment (Years 2-5) Strategy B Improve departmental staff and Park Board awareness and responsiveness to the diverse recreational, cultural and educational preferences of om customers Actton 1 Convene a forum for the Park Board and Dlwslon Managers to review trends and selvme issues (e g, ADA, cultural diversity, national and local issues from the Community Needs Assessment) m the second quarter of each fiscal year (Years 2-5) Actwn 2 Conduct an annual assessment of staff tralmng needs (workforce &vers~ty, ADA, etc ) and develop training plan (Years 1-5) Strategy C Improve access to parks and services for people with disabilities Action 1 Complete the installation of a wheelchmr lift m one of the department's passenger vans (Year 1) -~ Actton 2 In order to ensure ADA compliance and ~ a "user friendly" design for those with disabilities, recrmt one or more members of the disabled commumty to serve as a techmcal advisor on each , capital improvement project in the 1995-2000 park ~ bond program (Years 1-5) Actton 3 Develop a written agreement with the North Central Texas College Certified Occupational Therapy Assistant program to offer occupational therapy services to individuals with disabilities ~n PARD therapeutic recreation programs (Year 1) 9 Strategy D Improve access to leisure servmes for low income households Actton I Conduct a free learn-to-sw~m program which ~s targeted at low income famd~es (Year 2) Action 2 Develop a subsidy program through Recreation Fund to increase the number of scholarships available to low income participants (Tear 2) Strategy E Develop and maintain a department workforce that reflects the ethnic and cultural d~versity of Denton Actton 1 As vacanctes arise among supervisory and professional positions, target recruitment activities towards women and minorities, especially bilingual (Spamsh/Enghsh) candidates (Tears 1-5) Actton2 Support the work of the City Council's Diversity Task Force through active participation in the study of diversity Issues and the development of recommendauons for consideration by the Council (Tear 1) 10 Strategy F Expand leisure services for youth-at-risk Actton 1 In collaboration with area agencies and organizations, assess current youth-at-risk programs and develop strategies to ~mprove and expand serwces (Year 2) Actton 2 IdenUfy and subnut applications for grants and sponsorships to malntatn and/or expand youth servmes (Years 1-5) 11 GOAL II Develop parks and open spaces, including unique "signature" faciht~es that enhance Denton's image and bolster its economic development strategies Strategy A Promote, fund and install landscaping and the display of artwork as elements of major faciht~es and park ~mprovements projects Actton 1 Worl~ng w~th GDAC and others, coordinate the development of a Public Arts Pohcy whmh will encourage and grade the placement of artwork on pubhc grounds and facthties (Year 1) Actton 2 Complete Phase I of the ~n-house ~nstallation of landscape plantxng, ~mgauon and signage for South Lakes Park (Year 1) Actton 3 Complete Phase II of irrigation/landscaping for South Lakes Park (Years 1-2) 12 Act*on 4 Develop design criteria for the implementation of "Entranceway Markers" and "Downtown Improvements," as funded by FY 1995-2000 CIP (Years 1-2) Act*on 5 Complete the irrigation and landscaping of the South Branch Library, University Drive, Teasley Lane and Phase II of the Denton Municipal Complex (Year 1) Act*on 6 Estabhsh and implement a reconstruction/restoration program that will upgrade the appearance and condmon of existing beds and medians while minimiz~ng maintenance requirements (Years 2-5) Act*on 7 Implement the recommendations of the department's "Appearances" committee regarding the landscaping and improved appearance of PARD centers, buildings and major faclhtles (Years 1-4) 13 Strategy B Conduct an annual assessment of capital improvement needs and develop proposals/sttateg,es, xnclud~ng joint ventures, for accomplishing them Acrton 1 Develop the followxng project proposals to be considered by the Planmng and Zomng Cormmssion and City Council for xncluslon m FY 2000-2001 Capital Improvement Program - C~vlc Center Renovation - Improvements to Civtc Center Park - Northeast Park Development, Phase 1I - Athletm Fields, Phase II - Northeast Recreation Center (Year 1) Actton 2 Conduct a market and feaslb, hty study for revenue-based aquattc center to be bmlt by the Year 2000, the study should consxder joint ventures w~th private, for-profit tnterests and the option of hnl, ang up wxth the DISD's proposed natatorium project (Year 2) Action 3 Based on results of the feaslbfl,ty study, develop financing proposals and operating plans (xncludxng possible partnershxps with the private sector and/or DISD) for revenue-based aquatms center (Years 2-3) Actton 4 Complete the design and construct,on of a revenue-based aquatics facllxty and beg,n operations by or before summer 2000 (Years 4-5) 14 Action $ Assess the feas~bdlty of estabhsh~ng a botamc garden ~n Ctv~c Center Park, South Lakes Park, or another location by the Year 2000 (Year 2) Actton 6 Develop concept and funding opnons, and projected construcnon schedules for a botanic garden (Yeara 3-4) Action 7: In cooperatmn w~th the Denton Festival Foundation, the Convention and V~s~tors Bureau, and Mmn Street, conduct an assessment of Denton's festival and specml events venues, develop recommendataons for s~te ~mprovements that would optimize the ~mpact of these events on tourism and economic development (Years 2-3) Strategy C Implement design and construction phases for all capital ~mprovement projects (FY 1986 and FY 1995-2000 CIP and CDBG-funded) m accordance w~th workplan and schedules Actton 1: Complete the planning and design phase for tmprovements to Fred Moore (mcludmg activity stage), McKenna and Phoenix parks by September 19, 1996, complete construction by March 1997 (Years 1-2) Actton 2: Complete design and constructaon of Evers Park restrooms (CDBG) (Year 1) Actton 3. Construct CDBG-funded ~mprovements to the American Legion Bmld~ng for use by the southeast Denton neighborhood (Year 1) Actton 4. Select parks to be ~mproved ~n FY 1996-'97 ~n conjunction w~th CIP projects "Upgrade Emst~ng Parks, Phase II" and "Athletm Facthtaes Renovatton and Development Phase I", seek concurrence of Park Board and the Overstght Commtttee (Years 1~2) Actton 5 Complete design and mmate construction of projects tn Action 4 m accordance w~th workplans and schedules (Year 2~3) 15 GOAL III Consistently meet or exceed the expectations of our customers through proactive communications and the continuous improvement of our services. Strategy A Conduct systematic evaluauons of the serwces and programs offered or sponsored by the department, adjust, add or delete programs accordingly Actton Conduct a complete rewew of all leisure service programs and make program adjustments prior to copy subrmttal deadlines for PLAY brochure (Years 1-5) Strategy B Continuously rewew operations for potential productlwty and quahty improvement measures, implement as resources pemut Actwn I Transfer plans for all ex~stmg parks to CAD database, inclu&ng utilities, infrastructure, eqmpment, road and vegetation masses (Years 1-3) Aetwn2 Purchase tuff aenfier and topdresser eqmpment to enhance athletic field turf quality (Year 2) Actwn 3 Develop alternative strategies, including contract mowing Y~ services, to upgrade maintenance levels on selected properties and to address properties recently added to the mzantenance inventory (year 2) Action 4 Install and implement a computerized registrat~on system at the recreation centers, Cixac Center and the Semor Center in coor&natlon with the Information Services Master Plan (year 2) 16 Strategy C Systemaucally assess and address condmons in our fac~lmes and programs whmh may present safety concerns to our customers Action 1 With assistance from the Police, conduct a security audit at MLK Center, take appropriate action to address ~dennfied concerns within available resources (Year 1) Action 2 With Pohce assistance, conduct a security audit of at least two PARD buddings each fiscal year, take appropriate correctave action as resources penmt (Years 2-5) Action 3 Refine and improve playground equipment lnspectton procedures to ensure comphance with the most recently issued ASTM ",~ F1487 and USCPSC guidelines (Year2) Actton 4 Conduct a risk management audit of famlmes and programs Develop a plan to address defimenctes (Year2-5) 17 GOAL IV Aggressively promote, initiate, cultivate and maintain effective collaboration and partnerships with other departments, agencies, non-profits, businesses and ind~wduals m the pursuit of our mission Strategy A Continually solicit the help and advice of others ~n the development and delivery of capital improvements and department services Actton 1 In cooperation with the southeast Denton neighborhood, LULAC and others, develop a plan and supplemental funding requests 0f needed) to improve classes and programs in order to attract the Hlspamc populatxon at the MLK Recreation Center (Year i) Actton 2 Develop a written agreement wlth the North Central Texas College Cemfied Occupational Therapy Assistant program to offer occupanonal therapy servmes to lnd~wduals with dxsab~lmes in PARD therapeuttc recreation programs (Year 1) Action 3 Invite other agencies, non-profits, DISD, the umversmes and others to participate in an annual forum on service issues, to be held dunng the first quarter of each fiscal year (Years 2-5) 18 Strategy B Max~rmze the benefits of bond fund and general fund expenditures by pursuing the joint development, management and operation of facilities and propertxes wxth DISD Actton 1 Develop for Council's approval the plans and operating agreements assocxated w~th the development of the DISD's new rmddle school and other facilities xn South Lakes Park (Year 1) Actton 2 Develop and ~mplement strategies w~th DISD forjmnt funding, construction and operations of athletac fields, aquatic facflmes and a fourth middle school (Years ]-5) 19 GOAL V Become a leading advocate for Denton's natural environment through the responsible management and sensitive development of our parks and open spaces. Strategy A Promote Denton's image and status as a "Tree City USA" through the planting of appropriate tree and plant species on parks, open spaces and pubhc properties Action 1 Install by either PARD, volunteers or contractors, at least 100 new trees under irrigation each fiscal year on parks, medians and other pubhc properties (Years 1-5) Action 2 Worl~ng w~th Keep Denton Beautiful, ~dent~fy and implement strategies to ensure adequate care for trees planted on pubhc property, including (but not hrmted to) ~ ~.~ the possible formation of a City forestry crew (Years 2-3) Strategy B Ensure that the recreational needs of future Denton residents w~ll be met through the t~mely acquisition of new parks and the protection of umque or environmentally sensitive areas Action 1 Acquire a commumty park in Northeast Denton, talang advantage of potential grants from the state and joint acquisition/development w~th the school district (Years 1-2) Action 2 Acqmre neighborhood parks in projected growth areas (shown as target areas on the Physical Plan) through a variety of acquisit~on methods, including developer dedications, private gifts, joint use of school lands and fee simple purchases, pursue funding necessary to complete the acqu~sltions, including the use of bond funds and state grants (Years 3-5) Action 3 Identify and acquire a permanent neighborhood park site to replace the s~te presently leased as "Brlercliff Park" from the State School (Years 4-5) 20 Action 4 Acquire land as necessary to support the development of the proposed aquatic center (Goal II. strategy B). location wall.be determined through a feas~bdity study (projected target areas noted as "Special Purpose Acquisition Areas" on the Physical Plan) (Year 4) Actton$ Provide recommendations to the Denton Development Plan Committee for revising and strengthening policies related to 1) greenbelt/drainage way preservation for recreational use, 2) park land dedication, 3) landscaping, and 4) recreation facility development (years 1-2) Strategy C Work with the schools, universities, garden clubs, environmental groups and others to promote environmental awareness/stewardship through programs and projects /lctton 1 Working with other interested parties, complete a feasibility study for a public botanic garden to be funded through private and grant support (Year 2) ,4ct~on 2 Working with the Friends of South Lakes Park Nature Center, establish a nature trail in the southwest quadrant of the park which will be matntmned jointly by the Friends and PARD (Yea~ 1) Actton 3 Review department programs and office management practices and adjust as necessary to improve the PARD's recycling efforts (year 2) 21 GOAL VI Strengthen the role of the community m determimng the type, availability and quahty of the programs and services to be offered. Strategy A Develop muluple strategies fm receiving customer input that can be used to ~mptove facflmes and selvlces Actton Conduct exit or "satisfaction" polls at recreation centers, Semor Center, sw~mn~ng pool, and other "dest~natmn" factht~es on a systematm bas~s, adjust serwces as necessary (Years 2-5) Strategy B Ensure opportunmes for netghborhoods, ~nterest groups and customers to pamc~pate ~n project and program planmng efforts Actton 1 Identify tnterested part~es and conduct focus group sesstons for the destgn of bond and CDBG funded ~mprovements at Fred Moore, McKenna, and Phoemx parks, ~n accordance w~th project workplans (Year 1) Actton 2 Conduct a revtew of at least three park development plans annually (Years 1-5) Strategy C Strengthen the role of the Parks and Recreauon Board and other adwsory groups ~n the development and dehvery of PARD serwces Actton 1 Create opportumt~es for Park Board to conduct 3mnt meetings wtth others (DISD, non-profits, serwce groups, and neighborhood (assocmtmns), ~n order to mcrease the commumty's awareness of the Board and ~ts acttvmes (Year 2) Actton 2 Develop and tmplement strategies to tmprove attendance and part~ctpat~on m the center adwsory cormmttees of Dema and North Lakes recreation centers (Year 2) Actton 30rgamze a subcommtttee of the MLK Center Advtsory Comauttee that wtll make recommendattons related to serwces for H~spamc customers (Year 1) Actton 4 In cooperatton w~th the Denton Youth Sports Assoctat~on, conduct focus g~oup meetings w~th officers and parents of the various sports entrees to design strategies to achteve ~mptovements m facfltttes and serwces (Year 2) 22 GOAL VII Ensure that the department's human, operating and capital resources will be sufficient to meet the expectations of our commumty into the next century Strategy A Commumcate more effectively to City executives and pohcy makers the resource demands on the park and recreation system in order to secure adequate resource levels Action 1 Prior to construction, conduct an Operational Impact Assessment on each proposed capital improvement, landscaping and beautification project, cornmumcate such impacts to City executives and policy makers, in order to ensure appropnete funding levels CIP Project ii 005301B Upgrade Existing Parks Phase II (Year 2) 006305A Athletic Facilities Phase I (Year 2) 006329 Downtown Improvements (Year 3) 005301C Upgrade Existing Parks Phase III (Year 3) 006321 Expansion of Dema and (Year 3) North Lakes Recreation Centers 00305B Athlet, c Facilities Phase H (Year 4) 005308 South Lakes Park Phase H (Year 4) 005301P Upgrade Existing Parks Phase IV (Year 4) 005315 Umverslty Drive Landscaping (Year 4) 006305C Athletic Facilities Phase IH (Year 5) 006325 Athletic Field Additions (Year 5) 006326 Future Indoor Recreation Facility (Year 5) Acuon 2: To facihtate Action 1, develop a work management and tracking system for implementation in accordance vath the follovang 1 system tracks resource utlhZetlon (manpower, work hours, materials used) by employee, park name and facility type in order to provide more detmled and useful data for work planmng and budgeting, 2 system utlhZes computer hardware currently in possession and will also be compatible with components called for m the Information Services five year plan (Year 1) Action 3: Establish a staff position to coordinate athletic faclhtles with sports leagues, schools and tournament usage (Year 2) Action 4: Implement a computerized customer service and "one-stop" registration system at PARD facilities (Year 2) 23 Action 5 Complete an Operational Impact Assessment for newly Installed irrigation systems on Teasley Lane, University Dnve, at the South Branch Llbrat3, and at the DMC, secure applopnate funding levels or adjust operations to reconcile annual costs with available resources (Year 2) Action 6 In cooperation with the Denton Youth Sports Assocmtton, review athletic field maintenance standards, secure appropriate funding levels or adjust maintenance activities to reconcile costs with desired operating standards (Year 2) Action 7 In coord~natson w~th Utilities, develop an operations and management plan for the Lake Ray Roberts parks, green belts and public use areas to be implemented October 1997, should the Parks Department replace Texas Parks and W~ldhfe as the land manager (Year 2) Strategy B Conduct a systematm review of the mfrastructure needs to support budgetary decisions and capital improvement program requests Action 1 In conjunction w~th annual CIP planmng and the development of the Annual Action Plan, conduct an assessment of facility cond~tmns and needs (Years I-5) Action 2 Worlong with Fac~ht~es Management, Utthttes and others, determine PARD office space needs and construct ~mpmvements ~n accordance with 1995-2000 CIP (Years 1-2) Strategy C Plovlde trmmng/career development opportunities which help maximize the contribution of lndlwduaI employees to the mlssmn Action As part of the Annual Action Plan, assess the training/development needs of the orgamzat~on and develop a plan to fulfill them (Years 2-5) 24 Strategy D Consxstently recogmze and meaningfully reward the contributions of teams and mdxvlduals toward the accomphshment of PARD goals and n~ssmn Actton Develop and implement recommendations of the PARD RewardsfRecognmon goal team (Years 1-2) Strategy E Complete the review of all PARD fees and charges every three years, and adjust as needed to reflect customer demand, program cost, and service philosophy Actton Conduct a revxew of selected fees and charges, and propose adjustments for consxderatlon in the FY 1996-'97 budget process (Years 1-5) 25 GOAL VIII Continually explore and exploit alternative funding strategies which will allow us to achieve our vision and mission in the most cost-effective manner possible. Strategy A Maximize the use of grant funds for facilities and services, including funding of staff Acnonl Sohcit non-profit and corporate funding to underwrite costs of the IMAGINE program (Tears Acnon 2 Acquire a community park in northeast Denton in accordance with the following criteria 1 does not exceed 1986 bond fund allocation of $450,000 as the City's investment in the project, 2 takes advantage of potential joint site acquisition/development with DISD, 3 considers possible multipurpose acqmsltion/development as park/hbrary/school site, 4 facilitates the use of the park's land value as the local match to apply for a development grant through the Texas Parks and Wildlife Department (Year 1-2) Acnon 3 Secure final approvals from TX]DOT and the City Council to execute a consultant services contract for the design of Denton Rall/Trml improvements, complete design and execute construction contracts (Tear 2) Strategy B Establish formal methods of soliciting and receiving contributions for the improvement and the operation of parks and services Action 1 Revltahze the Denton Parks Foundation as a legitimate funding entity by recruiting new board membership to fill vacancies (Tear 2) Action 2 Explore with the Denton Youth Sports Association the possible creation of a self-assessed "enhancement fee" to underwrite field improvements and services not funded by the City (Year 2) 26 GOAL IX Become a stronger advocate for healthy, productive ~nd~v~duals, families and commumt~es through act~wtles which promote personal growth and enrich hves Strategy A Develop and implement a promotional program to fully commumcate the products and se~vtces which are avadable through the department Action 1 Conduct an evaluatton of the department's promotional material and act~wttes, refine as needed ~ear 2) Actton 2 Develop a proposal/strategy for a department brochure which dlustrates facdlttes, sohc~t private funding for the pubhcat~on and dtstnbut~on of th~s document in FY 1996-'97 (Years 1-2) Strategy B Develop and sponsor annual events/programs which promote wellness and active hying to City of Denton employees and their famdtes Actton Conduct a survey of C~ty employees to measure leisure acnv~ty levels and use results to develop PARD acttmtles which promote h~gher act~wty levels among employees (Year 2) 27 Denton Parks and Recreation Strategic Plan Capital Improvements by Park ck~struct~c~ Park Prolect Description Year* Avondale replace tables, benches 2000 expand/repair walks ,, pave parking . Bowling Green - replace play equipment 1997 ~ replace tables, benches . - add p~cnlc shelter ,, Civic Center - replace/repair play equipment 1997 - replace tables, benches . - replace pedestrian bridge . - expand/repair walks ,, - overlay Senior Center parking 1998 - renovate restroom building 1999 Denxa - replace play equipment 1997 - replace tables, benches . - replace p~cn~c shelters ,, - build new softball fields (2) " - build new restroom/ . concession building - expand walks 1998 - expand recreation center 1999 - renovate parking ,, Evers - replace play equipment 1999 - replace tables, benches ,, - replace picnic shelters ,, - expand walks . - relocate football fields . - replace ballf~eld lights, fences . - add second restroom/ ,, concession building - overlay parklng ,, - build new baseball fields (2) ,, Fred Moore replace play equipment 1997 replace tables, benches ,, replace p~cn~c shelters ,, - expand walks ,, Joe Skiles replace play equipment 1998 replace tables, benches . replace picnic shelters . expand walks ., * NOTE Pro3ected start of construction -sub]ect to change Mack - replace play equipment 1999 - replace tables, benches .. - replace picnic shelters - expand walks . - overlay parking 2000 - replace ballfleld lzghts, fences " - renovate restroom/ ., concession buzldlng McKenna - replace play equipment 1997 - replace tables, benches . - replace picnic shelters .. - expand walks . - renovate restroom building .. Milam - replace play equipment 1998 replace tables, benches ,. Nette Schultz replace play equipment 1997 replace tables, benches . replace p~cnlc shelters " expand walks ., North Lakes replace play equipment 1999 replace tables, benches replace pzcnlc shelters expand walks overlay parking expand recreation center build new roller hockey rink build new soccer restroom/ 2000 concession building light four additional fields .. Phoenix replace play equipment 1997 replace tables, benches . replace picnic shelter ,. add walks . add practice soccer f~eld . South Lakes construct Phase II improvements, 1998 · nclud~ng tra~ls, p~cn~c facilities construct second retention lake 1999 Other Entrance Monuments 1997-2000 Downtown Improvements 1998 Rail Trail Construction 1998 2255 1/21/97 Pa~e 2 o.-· II Iii ~ ..........,' I1' · Ill ~. .. -. I III Iii -o~,, · oooo lllll Ill ~, ·-....I.III1' .. Ill ~- ·...... .I.1-11.1' .. Ill .... ,,, ,i, '' " ~~, · '' '1 -I '~