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2022-012 Aquatic Fees Update
Date: February 18, 2022 Report No. 2022-012 INFORMAL STAFF REPORT TO MAYOR AND CITY COUNCIL SUBJECT: Aquatic Operation Adjustments – Changes to FY 21-22 Schedule of Fees BACKGROUND: Upon completion of the 2020-2021 fiscal year, staff gave an overview report to the Parks, Recreation and Beautification Board (the Board) regarding aquatic operations, revenues, expenditures, hours, and future needs for funding. Growing safety concerns exist for Water Works Park (WWP) where a capital maintenance program does not exist, and the maintenance needs of the facility include lifecycle replacements of major components. Additionally, operation costs of staffing, contract services, utilities, and goods for food/beverage/resale are escalating at a quick rate. To balance the growing costs of running Water Works Park, staff was advised by the Board to explore revenue solutions that would align WWP with current Cost of Service expectations. DISCUSSION: The Aquatics Center, comprised of the Denton Natatorium and Water Works Park, opened its doors in 2003. The venture was a partnership between the City of Denton and Denton ISD to construct a Natatorium and enter into a 50-year contract detailing the yearly financial settlement, operations, and maintenance of the building. Additionally, Water Works Park shares its profit or deficit in a combined bill that is split 50/50 between the City of Denton and Denton ISD. The cost of maintaining and operating these aquatic facilities in order to provide these services to the community continues to rise. Admission pricing at Water Works Park has seen three changes since 2003. Soon after opening, an adjustment was made to daily admission that changed it from a structure based on age to a structure based on height. The second adjustment went into effect for the summer 2018 season which saw the first full year with a new wave pool attraction. The 2018 price changes were reversed for the summer of 2019. On November 1, 2021, Aquatics Staff provided a recap (Exhibit 2) of FY 20-21 revenues and expenditures, a 3-year comparison, the Cost-of-Service model, and recommendations for review and consideration from the Parks, Recreation and Beautification Board. At that meeting, the board directed staff to bring back additional information and pricing proposals. At the February 7, 2022, Parks, Recreation and Beautification Board Meeting, staff presented (Exhibit 3) recommendations for changes to the Schedule of Fees for the 2022 aquatics season which included implementation of a cooler pass and a “dynamic pricing” model for Water Works Season Passes. Currently, patrons are allowed to bring store-bought, homemade, and restaurant-prepared food into Water Works Park. This not only lessens the per capita the facility is able to generate but also proposes a safety issue, as alcohol is often brought into the park in fast-food cups. As proposed for Date: February 18, 2022 Report No. 2022-012 the 2022 season, outside catering or restaurant-prepared food will be prohibited from being brought into Water Works Parks. Those who still wish to bring in their own store-bought or homemade food and beverages will be able to purchase a cooler pass. The new tiered membership pass system allows patrons to select their level of service between an offered “Silver”, “Gold”, or “Platinum” membership package and includes a resident discount off the regular package price. 655 membership passes have already been sold for the 2022 season during the Early Bird and Preseason Discount sales. These passes will be honored for the 2022 season under the “Silver” membership tier. No increases to daily admission rates for Summer 2022 are proposed. The proposed schedule of fee changes for the 2022 aquatics season are as follows: Water Works Park o $5/per day Cooler Pass o $60 Cooler Season Pass Water Works Season Passes: o Silver Membership (Current Membership) Souvenir cup with $1 refills 2 Buddy Passes (50% admission) 10% off concessions and gift shop $10 off Cabana rentals M-Th Member Appreciation after-hours event Package value $128.00 The cost of this pass will be $99.99 to the general public while residents will receive a discount rate of $79.99. o Gold Membership Souvenir cup with free refills 2 General Admission tickets 2 Buddy Passes (50% admission) 4 meal combo vouchers for concessions 10% off concessions and gift shop $25 Luxury Lounger rentals (3 hours per rental) 20% off Cabana rentals M-Th 4 Dive-In-Movie passes Member Appreciation after-hours event 4 Cooler Passes (single use) Package value $232.00 The cost of this pass will be $149.99 to the general public while residents will receive a discount rate of $129.99. Date: February 18, 2022 Report No. 2022-012 o Platinum Membership Souvenir cup with free refills 4 General Admission Tickets 6 Buddy Passes (50% admission) 5 meal combo vouchers for concessions $25 Luxury Lounger rentals (3 hours per rental) 30% off Cabana rentals M-Th 10% off concessions and gift shop 4 Dive-In-Movie passes 1 Free Luxury Lounger rental per season 1 Free Cabana Rental per season Member Appreciation after-hours event 2022 Cooler Pass included Package value $422.00 The cost of this pass will be $219.99 to the general public while residents will receive a discount rate of $199.99. The Parks, Recreation, and Beautification Board unanimously approved the proposed changes by a vote of 5-0. CONCLUSION: Exhibit 1 outlines the current FY 2021-2022 Schedule of Fees with the proposed changes included. Staff intends to put the proposed changes into action for the 2022 Aquatics season beginning March 1 and requests any feedback to the City Manager’s Office by February 25. ATTACHMENTS: Exhibit 1: FY 2021-2022 Schedule of Fees-Proposed Changes Exhibit 2: Presentation November 1, 2021 Exhibit 3: Presentation February 7, 2022 STAFF CONTACT: Monica Martin Program Area Manager Monica.Martin@cityofdenton.com 2021-2022 Schedule of Fees Effective Oct. 1, 2021 *updated 2/10/22March 1, 2022 Fees may be adjusted on an interim basis throughout the year as new services are added or to maintain parity with market trends. Interim changes will be submitted for approval by Park Board and Council approval on an annual basis. Ordinance 2016-268 Any new marketing promotion will be approved prior to implementation by the City Manager or his/her designee. Many program fees are set by independent contractors. Parks and Recreation led programs, leagues, events, and childcare fees vary and are periodically benchmarked. Per Code of Ordinances Chapter 22-28, the fee shall be based on the cost of providing the event, service, equipment, or goods. These fees are published in our online catalog at www.dentonparks.com. Formatted: Heading 1, Indent: Left: 3.28", Line spacing: Exactly 15.55 pt Nonresident fee may apply. Recreation and Cemetery Fees Recreation Pass, Special Events, Impact, and Nonresident Fees Rec Pass Fees Fee Application of Fee and Description Rec Pass | Ages 8 and older $10 Annual fee for rec center access to gym, game room, computers, and Civic Center walking track. Rec Pass | Replacement Card $2 Fee for the replacement of a lost rec pass card. Special Event Fees Fee Application of Fee and Description Special Event Deposit $100 A refundable deposit to secure an event held on park property. Special Event Application Fee $30 Fee for processing a special event permit application. Vendor Permit | For Profit Fee $25 Fee for a single-day permit to sell or do business on park property during a festival, event, or rental. Vendor Permit | Nonprofit Fee $15 Fee for a single-day permit to sell or do business on park property during a festival, event, or rental. Facility Utilization Agreement Fees Fee Application of Fee and Description Recreation Impact Fee $15 Fee per player, per season approved in the Youth Sports Association Facility Utilization Agreement. Select Impact Fee $25 Fee per player, per season approved in the Youth Sports Association Facility Utilization Agreement. Hunting Permits Fees Application of Fee and Description Seasonal Permit; Resident $30 Seasonal fee for hunting permit; details & location are available at www.dentonparks.com. Seasonal Permit; Nonresident $50 Seasonal fee for hunting permit; details & location are available at www.dentonparks.com. Nonresident Fees Fee Application of Fee and Description Nonresident Fee $5 Add-on fee applied to individuals who do not pay City of Denton taxes for facility (per hour) or equipment rentals, program registrations, memberships, and/or services; unless otherwise noted. Nonresident Fee (aquatics) $2 Same as defined above and applicable to aquatics; as needed. Nonresident Fee (aquatics and tennis) $1 Same as defined above and applicable to programs with fees less than $5; as needed. Nonresident Fee (hunting) $20 Same as defined above and applicable to hunting; as needed. Memorial Fees Fee Application of Fee and Description Memorial Bench $2,000 Fee for labor and supplies to install memorial bench. Details and locations are available at www.dentonparks.com. Memorial Tree $600 Fee for labor and supplies to install memorial tree planting. Details and locations are available at www.dentonparks.com. Memorial Bricks $269 Fee for labor and supplies to install memorial brick. Details and locations are available at www.dentonparks.com. Memorial Picket $275 Fee for labor and supplies to install memorial picket. Details and locations are available at www.dentonparks.com. Cemetery Fees I.O.O.F. Oakwood Application of Fee and Description Stone (Monument) Permit $75 $50 Fee for a permit to install a monument per approved specifications. Burial (Interment) Permit $75 $50 Fee for an interment permit per approved specifications. Burial Permit Late Fee $100 $100 Fee applied in addition to the Burial Permit if the request is less than 48 hours prior to the burial. Plot for Cremations $150 n/a Fee for a cremations burial space. Plot for Infant Coffin $375 $375 Fee for an infant-size coffin burial space. Plot for Full Coffin $900 $525 Fee for a full coffin burial space. Nonresident fee may apply. Recreation and Civic Center Rental and Service Fees Recreation and Senior Center Room Rentals Hourly rates per room and service fees; multipurpose rooms and rates can be combined to rent one area. Rec Center Rooms Hourly Rates Room A Multipurpose Room B Multipurpose Room C Multipurpose Kitchen Full Gym Half Gym Game Rm Computer Rm Meeting Space Craft Rm MLK Jr. Rec Center $25 $25 $20 $65 $35 $20 $20 $20 Denia Rec Center $25 $30 $25 $65 $35 $25 North Lakes Rec Center $25 $30 $65 $35 Senior Center Rooms Hourly Rates Room A Room B Room C Conference Kitchen Orange Rm Blue Rm Green Rm/Classroom Craft Rm Ceramics Terrace Denton Senior Center $40 $40 $25 $20 $30 $30 $20 $25 American Legion Hall $25 $25 $20 $20 $25 Rental Service Fees Fee Application of Fee and Description Building Attendant (BA) $14 Hourly fee per individual staff for after- hours rental. Police Security $45 Hourly fee per officer applied to a rental based on attendance thresholds, type of event, and time of day. Deposit $100 Fee required to secure a rental 30 days in advance and is refunded after the rental pending no damages to facility. Denton Civic Center Meeting Room Rentals Meeting Rooms Hourly Rates Meeting Rm 1 Community Room Meeting Rm 2 Back Room Rotunda/ Kitchen Plaza Denton Civic Center $65 $45 $150 $25 Rental Service Fees Fee Application of Fee and Description Building Attendant (BA) $14 Hourly fee per individual staff for after- hours rental; staff requirements are based on attendance and alcohol served. Police Security $45 Hourly fee per officer applied to a rental based on attendance thresholds and alcohol served. Deposit $200 Fee required to secure a rental and is refunded after the rental pending no damages to facility. Cleaning Fee $400 Fee required for Civic Center rotunda rentals (Saturday and Sundays only). Marquee Fee $20 Daily fee for limited use of the marquee related to rental and based on availability. Nonresident fee may apply. Athletic Facility Rental, Service, and Maintenance Fees Practice Field Rentals Fee Application of Fee and Description Practice Field; no lights $15 Hourly fee for exclusive use of a practice field per the listing below during daylight hours. Practice Field; with lights $25 Hourly fee for exclusive use of a practice field per the listing below during evening hours. Disc Golf Course $25 Hourly fee for exclusive use of the disc golf course. Hockey Rink at Mack Park $25 Hourly fee for exclusive use of the rink at Mack Park. Practice Field Rental Options: Denia Soccer, Mack Soccer, Hinkle Soccer/Rugby, Fred Moore Softball, North Lakes Softball 5 & 6, North Lakes Football and Soccer, Vela, Roberts, Mack, Evers Baseball. All fields have lights excluding Denia Soccer Field and Hinkle Soccer/Rugby. Game Field and Complex Rentals | Pre-qualification is required for a complex rental based on preexisting thresholds provided by the Athletics Division. Game Field; no lights $15 Hourly fee for exclusive use of a field for tournament/games during daylight hours. Game Field; with lights $25 Hourly fee for exclusive use of a field for tournament/game during evening hours. North Lakes Softball Complex $1,300 Flat fee for exclusive use of the complex for a two-day tournament; pre-qualification requirements apply. Denia Softball Complex $1,300 Flat fee for exclusive use of the complex for a two-day tournament; pre-qualification requirements apply. Deposit $200 Fee required to secure a game and complex rental; refunded based on concluding field and facility conditions. Cancellation Fee | Tournament $100 Fee applied if the tournament is canceled less than seven days from the tournament start date. Cancellation Fee | Games/Tournament $200 Fee applied, or deposit is forfeited if a tournament or game is canceled less than two days from game date. Rental Service Fees Labor Fee $38 Hourly fee per individual staff to prep fields, remove trash/litter, and/or clean restrooms. After Rental Light Fee $10 Hourly fee applied if field lights are left on after rental. Bleacher Fee $100 Flat fee per bleacher for loading, hauling, and setting not native to the field rented. Soccer Goal Fee $350 Flat fee per pair of soccer goals for loading, hauling, and setting not native to the field rented. Field Marker Fee $150 Flat fee per field for line marking a sport not native to the field rented. Temporary Fence | Field Rental $150 Flat fee per field for temporary fence installation for field rental tournament/game. Temporary Fence | Complex Rental $75 Flat fee per field for temporary fence installation for complex rental. Scoreboard Controller | Complex Rental $100 Flat fee per complex rental to use electronic scoreboards; nonrefundable. Scoreboard Controller Deposit $750 Fee required for a Scoreboard Controller Rental; refunded after the rental pending no damages. Nonresident fee may apply. Pavilion Rentals, Park Rentals, and Goldfield Tennis Center Pavilion Rentals Fee Application of Fee and Description Small Pavilion $10 Hourly fee for exclusive use of a small pavilion; location/capacity are available at www.dentonparks.com. Large Pavilion $15 Hourly fee for exclusive use of a large pavilion; location/capacity are available at www.dentonparks.com. Park Event Rentals | exclusivity does not apply to public amenities such as playgrounds, trails, courts unless otherwise stated Fred Moore Park $65 Hourly fee for exclusive use of a park area, pavilions, and stage for large public and private events. North Lakes Park $75 Hourly fee for exclusive use of a park area and pavilions for large public and private events. South Lakes Park $75 Hourly fee for exclusive use of a park area and pavilions for large public and private events. Industrial Park $65 Hourly fee for exclusive use of the park area for large public and private events. North Lakes Dog Park – Smallest Pen $65 Hourly fee for exclusive use of the small (special event) dog park pen Quakertown North $200 Hourly fee for exclusive use of the north side of the park for large public and private events. Quakertown South $200 Hourly fee for exclusive use of the south side of the park for large public and private events. The NOOK $15 Hourly fee for exclusive use of the NOOK at Emily Fowler Library for small public or private events. Park Event Rentals | exclusivity does not apply to public amenities such as playgrounds, trails, courts unless otherwise stated CH Collins Stage at Fred Moore Park $15 Hourly fee for exclusive use of the covered stage with access to electricity. Community Garden Plot $20 Annual plot fee at the Bowling Green Park Community Garden. Park Contractor $15 Hourly fee to operate a contracted program in a park where the vendor directly collects their own program fees. Denton ISD Cross Country Meet $100 Flat fee per meet hosted by Denton Independent School District. Cross Country Meet $150 Flat fee per meet, in addition to park event rental fee Parking Attendant $14 Hourly fee for event parking attendant, as needed Gold field Tennis Center Fees Application of Fee and Description Annual Tennis Membership $75 Annual fee for unlimited court reservations. Court Reservation; no lights $2 Hourly fee per person for exclusive use of a tennis court daylight hours. Court Reservation; with lights $4 Hourly fee per person for exclusive use of a tennis court during evening hours. Court Tournament Reservation $5 Hourly fee per court for exclusive use with an eight-hour minimum. Nonresident fee may apply. Aquatic Memberships, Admissions, and Group Discounts Ages 2 and under are free per daily admission purchased. Natatorium Admissions and Group Discounts Memberships and Admissions 12-Month 3-Month 1-Month Daily Admission 10-Punch Pass Purchase 1-3 | $120 each Purchase 4+ | $90 each Purchase 1-3 | $45 each Purchase 4+ | $36 each Purchase 1-3 | $20 each Purchase 4+ | $15 each Ages 3-15, $3 Ages 16 & older, $4 Ages 3-15, $25 Ages 16 & older, $30 Daily Admissions Group Discount 10-19 Guests 20+ Guests Denton PARD Camps $0.50 off per admission $1 off per admission $0.75 per admission Season Pass and Admissions Preseason Discount Season Pass Monthly Pass Daily Admission Purchase 1-3 | $65 each Purchase 4+ | $55 each (Expires March 1, 2022) Purchase 1-3 | $75 each Purchase 4+ | $65 each Silver Membership General Public | $99.99 Resident Discount | $79.99 Gold Membership General Public | $149.99 Res. Discount | $129.99 Platinum Membership General Public | $219.99 Res. Discount | $199.99 Cooler Pass | $60 Purchase 1-3 | $30 each Purchase 4+ | $25 each Non-swimmer, $5 Under 48 inches, $10 48 inches & taller, $14 Single Cooler, $5 Daily Admissions Group Discount 10-29 Guests 30-99 Guests 100+ Guests Denton PARD Camps $3 off per admission $4 off per admission $5 off per admission $4 per admission Water Works Park Admissions and Group Discounts Nonresident fee may apply. Civic Center Pool Rates Admissions Season Pass and Admissions Season Pass Daily Admission Purchase 1-3 | $40 each Purchase 4+ | $35 each Ages 3-17, $3 Ages 18 & older, $4 All-Access Aquatic Membership 12-Month *Includes Silver Membership for Summer 2022 Purchase 1-3 | $150 each Purchase 4+ | $120 each All-Access Aquatics Pass | Includes access to the Natatorium, Water Works Park, and Civic Center Pool Nonresident fee may apply. Aquatic Facility and Amenity Rentals, Lane Rentals, and Water Park Pavilion Rentals Water Works Park 1-400 Guests 401-600 Guests 601-800 Guests 801-1,200 Guests 1,201-1,600 Guests $1,250 | 2-hour min. $500 per extra hour $1,400 | 2-hour min. $525 per extra hour $1,600 | 2-hour min. $550 per extra hour $1,800 | 2-hour min. $575 per extra hour $2,000 | 2-hour min. $600 per extra hour Civic Center Pool (Monday-Thursday) 1-100 Guests 101-200 Guests 201-300 Guests 301-400 Guests $275 | 2-hour min. $100 per extra hour $375 | 2-hour min. $125 per extra hour 475 | 2-hour min. $150 per extra hour $575 | 2-hour min. $175 per extra hour Civic Center Pool (Friday-Sunday) 1-100 Guests 101-200 Guests 201-300 Guests 301-400 Guests $325 | 2-hour min. $100 per extra hour $425 | 2-hour min. $125 per extra hour $525 | 2-hour min. $150 per extra hour $625 | 2-hour min. $175 per extra hour Denton Natatorium 1-100 Guests 101-200 Guests 201-300 Guests 301-400 Guests $325| 2-hour min. $100 per extra hour $425 | 2-hour min. $125 per extra hour $525 | 2-hour min. $150 per extra hour $625 | 2-hour min. $175 per extra hour Aquatic Amenity Rentals Water Park Luxury Loungers Monday-Thursday Monday-Thursday Friday-Sunday Friday-Sunday $30 | 3-hour min. $10 per extra hour $55 | per day $40 | 3-hour min. $10 per extra hour $75 | per day Water Park Cabanas Monday-Thursday Friday-Sunday $60 | 3-hour min. $20 per extra hour $75 | 3-hour min. $25 per extra hour Aquatic Facility Use Rentals Lane and Pavilion Rentals Rental Fee Application of Fee and Description Natatorium Lane Rental $12 Hourly fee for exclusive use of a lap swim lane in the Natatorium. Water Park Party Pavilion $75 Hourly fee for use of the Party Pavilion, each additional hour is $50 Water Park Corporate Pavilion Area $150 Hourly fee for use of the Corporate Pavilion, sand volleyball court, and grassy area, each additional hour is $50 Aquatic Facility Rentals | Based on guest attendance Aquatics Promotions and Discounts Military Discount Days - $2 off full-priced admissions at WWP, Nat, or CCP* | $2 off for all military active duty, veterans, retired, and reserves that have a valid identification card (cannot be expired) on select days (Memorial Day, June 6, July 4*, Labor Day) *CCP runs a $1 admission special all day on July 4. Season Pass Perks Silver Membership Souvenir cup with $1 refills Two 50% off daily admission coupons for friends and family 10% off concessions and gift shop purchase $30 off a birthday party package of choice $10 off total cabana rental M-Th $5 off total luxury lounger rental Member Appreciation Event Gold Membership Souvenir cup with free refills Two general admission tickets Two 50% off daily admission coupons for friends and family Four meal combo vouchers for concessions 10% off concessions and gift shop $25 Luxury Lounger rentals (3 hours per rental) 20% off total cabana rental M-th 4 Dive-In-Movie passes Member Appreciation Event 4 Cooler Passes (single use) Water Works Park Promotions and Discounts Aquatic Promotions and Discounts Formatted: Right: 3.71" Formatted: Right: 3.71", Bulleted + Level: 1 + Aligned at: 0.39" + Indent at: 0.64" Formatted: Right: 3.71" Nonresident fee may apply. Platinum Membership Souvenir cup with free refills Four general admission tickets Six 50% off daily admission coupons for friends and family Five meal combo vouchers for concessions 10% off concessions and gift shop $25 Luxury Lounger rentals (3 hours per rental) 30% off total cabana rental M-th 4 Dive-In-Movie passes One free Luxury Lounger rental per season One free Cabana Rental per season Member Appreciation Event 2022 Cooler Pass included Marketing Discount Incentives Park Foundation Giveaways | 40 daily admission passes, 40 rec center passes for fundraising events Social Media Campaign | 200 daily admission passes leverage as incentives for marketing campaigns Mobile and Social Media Marketing | $1 hot dogs Mobile and Social Media Marketing | 50% off concession items Mobile and Print Media Marketing | $2 off Twilight Admission Discount, Monday-Friday, 4-7 p.m. $7 per resident under 48 inches | Discounted daily admission fee during low attended hours; nonresident fee may apply $11 per resident 48 inches & taller | Discounted daily admission fee during low attended hours; nonresident fee may apply Friends & Family Season Pass Package | $200 for 4 season passes ($50 per pass) and each additional pass $40; must purchase all together Facility Maintenance Discount | $2 off admission when major amenities are under repair Natatorium Pass Perks | One free daily admission coupon for friends and family Family Fun Night Admission Discount, Fridays, 4-7 p.m. | Buy one, get one free daily admission discount (BOGO) Natatorium Promotions and Discounts Formatted: Right: 3.71" Formatted: Right: 3.71", Bulleted + Level: 1 + Aligned at: 0.39" + Indent at: 0.64" Aquatics Promotions and Discounts Father’s Day | Fathers get in free with an accompanied paid admission July 4 | $1 Daily admission, all-day City of Denton and DISD Employees | $50 All Access Annual Aquatics Pass per employee and immediate family members On-Duty Aquatic Staff Incentive | 30% off concession items Employee Incentive and Discounts Civic Center Pool Special Event Discounts November 1, 2021 PRB21-090 The Civic Center Pool is funded, owned and operated separately from the Aquatics Center. November 1, 2021 PRB21-090 November 1, 2021 PRB21-090 November 1, 2021 PRB21-090 https://app.powerbigov.us/groups/me/apps/cb4260ab-6462-410c-8549-165198f54be4/web- contents/c85cf4bd-a0ef-3f68-0de3-66267b510a74 November 1, 2021 PRB21-090 WWP FY 17-18 FY 18-19 FY 20-21 Facility Rental $99,479 $114,675 $85,107 Admissions $819,541 $862,844 $781,477 Gift Shop $12,472 $8,047 $43,211 Concessions $155,791 $178,208 $126,645 Lockers $6,249 $4,560 $3,209 Programs $20,195 $25,410 $126 WWP REVENUE $1,113,727 $1,193,744 $1,039,775 Nat FY 17-18 FY 18-19 FY 20-21 Facility Rental $65,707 $56,569 $19,395 Admissions $124,909 $126,411 $83,744 Programming $237,303 $202,246 $171,156 Concessions $2,658 $4,272 $3,534 Merchandise $4,209 $6,760 $4,168 DISD Contribution $515,102 $669,426 $731,093 NAT REVENUE (without DISD Cont.)$434,786 $396,258 $281,997 Nat Revenue (with Contribution)$949,888 $1,065,684 $1,013,090 November 1, 2021 PRB21-090 Nat FY 17-18 FY 18-19 FY 20-21 Personnel Services $904,509 $984,742 $868,696 Materials and Supplies $78,971 $99,586 $71,086 Maintenance & Repairs $72,923 $45,523 $57,416 Operations $273,211 $235,857 $169,708 Admin Transfers $113,920 $152,074 $87,468 Insurance $31,204 $40,307 $47,009 Expenditure TOTAL $1,474,738 $1,558,089 $1,301,383 WWP FY 17-18 FY 18-19 FY 20-21 Personnel Services $668,580 $781,706 $522,210 Materials and Supplies $210,112 $266,274 $230,271 Maintenance & Repairs $94,236 $104,922 $92,222 Operations $237,977 $254,380 $189,085 Admin Transfers $675 $790 $79,385 Insurance $20,802 $26,872 $38,804 Expenditure TOTAL $1,232,382 $1,434,944 $1,151,977 November 1, 2021 PRB21-090 Nat FY 17-18 FY 18-19 FY 20-21 Daily Admissions 11,806 11,494 3,416 Pass Holder 26,010 23,692 20,804 TOTAL 37,816 35,186 24,220 % Daily Admissions 31%33%14% % Pass Holder 69%67%86% WWP FY 17-18 FY 18-19 FY 20-21 Daily Admissions 39,585 45,205 42,507 Pass Holder 33,462 38,599 31,859 TOTAL 73,047 83,804 74,366 % Daily Admissions 54%54%57% % Pass Holder 46%46%43% November 1, 2021 PRB21-090 ©2021 110%Inc.All rights reserved.TheCostRecoveryContinuumCommon Good IndividualizedHighSubsidy–LowCostRecoveryLowSubsidy–HighCostRecoverySubsidy &Resource Allocation Strategy 2021-2023 0-30% 70-100%CR 25-40% 60-75%CR 40-50% 50-60%CR 45-55% 45-55%CR 45-60% 40-55%CR 50-75% 25-50%CR 50-80% 20-50%CR 85-95% 5-15%CR 90-100% 0-10%CR 100% 0%CR 0% 100-150%CR 0-20% 80-100% CR November 1, 2021 PRB21-090 Revenue/Expenses = COS percentage Natatorium 22% Cost Recovery Water Works Park 90% Cost Recovery Aquatic Center 54% TOTAL Cost Recovery November 1, 2021 PRB21-090 November 1, 2021 PRB21-090 Suggestions for Operation Adjustments Season Pass Sales •Increase WWP season pass prices by $10. Estimated revenue increase of $50,000. (5009 were sold in FY 20-21.) Outside Food and Drink •Restrict outside food/drink. •Implement Cooler Fee of $6 per cooler brought into WWP. Estimated revenue increase of $44,604. (approx 10% of admissions brought in coolors or commercially prepared food in 2021 season.) Daily Admission •Increase daily admission by $1. •Consider adoption of a fee schedule for allowing small future adjustments. Estimated revenue increase of $42,507. November 1, 2021 PRB21-090 November 1, 2021 PRB21-090 Denton Aquatics Natatorium, Water Works Park, & Civic Center Pool 02/07/22 PRB22-011 1 Nat and WWP Capital Maintenance Needs •FY 21-22 CMP Estimated Needs: $652,000 •Includes WWP slide tower repair to address major safety concerns •Includes WWP concrete repairs to pools and grounds •Includes repairs to Lazy River leaking expansion joint •FY 22-23 CMP Estimated Needs: $448,000 •Includes sand filter replacement in Nat •Includes repair to WWP pump room wall and many pump replacements •FY 23-24 CMP Estimated Needs: $342,000 •Includes repairs to wave pool pump/mechanical room •Includes replacing Nat Leisure Pool heater 2PRB22-011 Daily Admission Rates Comparison Location Resident Under 48” Non-resident Under 48” Resident 48” & Up Non-resident 48” & Up Hawaiian Falls $31.99 $23.99 $31.99 $23.99 Bahama Beach (Dallas) $11.00 $11.00 $15.00 $15.00 NRH2O $13.99 $21.99 $17.99 $21.99 The Cove (Little Elm) $11.00 $11.00 $14.00 $14.00 Epic** $32.00 $39.00 $27.00 $44.00 Water Works Park $10.00 $12.00 $14.00 $16.00 No changes in daily admission proposed for 2022 Season 3PRB22-011 Outside Food & Drink Proposed: •Offer a $5 cooler pass (single use) that allows any size container or bag with food or drink •Offer a $60 Cooler Pass (season pass) that allows any size container or bag with food or drink •Prohibit restaurant/fast food deliveries Location Cooler Fee Restaurant/Caterer Food Hawaiian Falls $15 per day $45 season pass Prohibited Bahama Beach $5 per day Prohibited NRH2O No fee Prohibited The Cove No fee Prohibited Epic Coolers prohibited Prohibited Splash Dayz (White Settlement)$20 per day $60 season pass Prohibited Water Works Park No fee No restrictions 4PRB22-011 Season Pass Rate Comparison Location Resident Basic Non-resident Basic Resident Basic + Non-resident Basic + Resident Basic ++ Non- Resident Basic ++ Hawaiian Falls $99.99 $99.99 Bahama Beach (Dallas)$60.00 $60.00 $90.00 $90.00 NRH2O $59.99 $79.99 $79.99 $99.99 $189.99 $209.99 The Cove (Little Elm)$45.00/month $135 June-Aug $65.00/month $195 June-Aug Epic $199.00 $239.00 Water Works Park $75.00 $80.00 5PRB22-011 Member $99.99 $79.99 resident discount rate (current membership) •Souvenir cup with $1 refills •2 Buddy Passes (50% admission) •10% off concessions and gift shop •$10 off Cabana rentals M-Th •Member Appreciation after-hours event Package value $128.00 *based on 6 visits, 6 refills, 1 Cabana Rental, Buddy Pass values, and after hour event Gold Member $149.99 $129.99 resident discount rate •Souvenir cup with free refills •2 General Admission tickets •2 Buddy Passes (50% admission) •4 meal combo vouchers for concessions •10% off concessions and gift shop •$25 Luxury Lounger rentals (3 hours per rental) •20% off Cabana rentals M-Th •4 Dive-In-Movie passes •Member Appreciation after-hours event •4 Cooler Passes (single use) Package value $232.00 *based on “Member” plus added perks Platinum Member $219.99 $199.99 resident discount rate •Souvenir cup with free refills •4 General Admission Tickets •6 Buddy Passes (50% admission) •5 meal combo vouchers for concessions •$25 Luxury Lounger rentals (3 hours per rental) •30% off Cabana rentals M-Th •10% off concessions and gift shop •4 Dive-In-Movie passes •1 Free Luxury Lounger rental per season •1 Free Cabana Rental per season •Member Appreciation after-hours event •2022 Cooler Pass included Package value $422.00 *based on “ Gold Member” plus added perks Move to “Dynamic Passes” allows members to select the package that works best for their family and budgets. WWP Proposed Pass Pricing Structure 6PRB22-011 Questions/Comments? 7PRB22-011