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2002-313S:\Our Documents\Ordinances\02\Professional Services TIP Development.doc 17 ORDINANCE NO. UD -012 AN ORDINANCE OF THE CITY OF DENTON, TEXAS AUTHORIZING THE CITY MANAGER TO ENTER INTO A PROFESSIONAL SERVICES AGREEMENT WITH TIP STRATEGIES, INC. TO PROVIDE CONSULTING SERVICES FOR A DENTON ECONOMIC DEVELOPMENT STRATEGIC ACTION PLAN; AND PROVIDING AN EFFECTIVE DATE. THE COUNCIL OF THE CITY OF DENTON HEREBY ORDAINS: WHEREAS, The professional services provider, TIP Development Strategies, Inc. (the "Provider) is being selected as the most highly qualified on the basis of its demonstrated competence and qualifications to perform the proposed professional services; and WHEREAS, The fees under the proposed contract are fair and reasonable and are consistent with and not higher than the recommended practices and fees published by the professional associations applicable to the Provider's profession and such fees do not exceed the maximum provided by law; NOW, THEREFORE, SECTION 1. The City Manager, or his designee, is hereby authorized to enter into a professional service agreement with the Provider to provide professional services for a Denton Economic Development Strategic Action Plan in substantially the same form as the agreement attached hereto and incorporated by reference herein (the "Agreement"). The City Manager, or his designee, is authorized to exercise the City's rights, responsibilities and duties under the Agreement. SECTION 2. The City Manager, or his designee, is authorized to expend funds as required by the Agreement. SECTION 3. The findings in the preamble of this ordinance are incorporated herein by reference. SECTION 4. This ordinance shall become effective immediately upon its passage and approval. PASSED AND APPROVED this the 17Ch day of ~e 2002. Aoe~ EULINE BROCK, MAYOR ATTEST: JENNIFER WALTERS, CITY SECRETARY BY: APPROVED AS TO LEGAL FORM: HERBERT L. ?RWTY, CITY ATTORNEY BY: PROFESSIONAL SERVICES AGREEMENT FOR ECONOMIC DEVELOPMENT STRATEGIC ACTION PLAN STATE OF TEXAS COUNTY OF DENTON THIS AGREEMENT is made and entered into as of the date set forth below, by and between the City of Denton, Texas, a Texas municipal corporation, with its principal office at 215 East McKinney Street, Denton, Denton County, Texas 76201, hereinafter called "OWNER" and TIP Development Strategies, Inc., a Texas Corporation hereinafter, whether one or more, called "CONSULTANT," acting herein, by and through their duly authorized representatives. WTINESSETH, that in consideration of the covenants and agreements herein contained, the parties hereto do mutually agree as follows: ARTICLE I EMPLOYMENT OF CONSULTANT The OWNER hereby contracts with the CONSULTANT, as an independent contractor, and the CONSULTANT hereby agrees to perform the services herein in connection with the Project as stated below, with diligence and in accordance with the highest professional standards customarily obtained for such services in the State of Texas. The professional services set out herein are in connection with the following described project: The Project shall include, without limitation those services described in Exhibit "A. ARTICLE II SCOPE OF SERVICES The CONSULTANT shall perform the services set forth in the Proposal in a professional manner. If there is any conflict between the terms of this Agreement and the Proposal, the terms and conditions of this Agreement will control over the terms and conditions of the Proposal. ARTICLE III PERIOD OF SERVICE This Agreement shall become effective upon execution of this Agreement by the OWNER and the CONSULTANT and upon issuance of a notice to proceed by the OWNER, and shall remain in force for the period which may reasonably be required for the completion of the Project and any required extensions approved by the OWNER. This Agreement may be sooner terminated in accordance with the provisions hereof. Time is of the essence in this Agreement. The CONSULTANT shall make all reasonable efforts to complete the services set forth herein as expeditiously as possible and to meet the schedule established by the OWNER, acting through its City Manager or his designee. \\SAMBA\tip\Consul[ing Project Docurnents\Denton Strategic\Denton Strategic Plan Contract.doc ARTICLE IV COMPENSATION COMPENSATION TERMS: A. CONSULTANT shall be compensated in the amount of $100,000.00 for the Project (the "Fee"). The Fee will be paid by OWNER to CONSULTANT as follows: l.) $25,000.00 upon completion of a portion of the Project within 15 days after the execution of this Agreement; 2.) $25,000.00 upon delivery of the draft assessment; 3.) $25,000.00 upon delivery of the draft implementation plan; 4.) $25,000.00 upon completion of the Project. In the event of an early termination as provided for in Article X, CONSULTANT will be compensated for services satisfactorily completed to date of termination at the rate of $150.00 per hour, not to exceed the Fee. Nothing contained in this Article shall require the OWNER to pay for any work which is unsatisfactory, as reasonably determined by the City Manager or his designee, or which is not submitted in compliance with the terms of this Agreement. The OWNER shall not be required to make any payments to the CONSULTANT when the CONSULTANT is in default under this Agreement. It is specifically understood and agreed that the CONSULTANT shall not be authorized to undertake any work pursuant to this Agreement which would require additional payments by the OWNER for any charge, expense, or reimbursement above the maximum not to exceed the Fee as stated, without first having obtained written authorization from the OWNER. B. TRAVEL EXPENSES: OWNER will reimburse CONSULTANT for its out of pocket travel expenses, not to exceed a total of $5000.00. CONSULTANT shall provide OWNER with receipts or other documentation supporting and justifying such travel expenses. ARTICLE V OWNERSHIP OF DOCUMENTS All documents prepared or furnished by the CONSULTANT (and CONSULTANT's subcontractors or subconsultants) pursuant to this Agreement are instruments of service, and shall become the property of the OWNER upon the termination of this Agreement. The CONSULTANT is entitled to retain copies of all such documents. The documents prepared and furnished by the CONSULTANT are intended only to be applicable to this Project, and OWNER's use of these documents in other projects shall be at OWNER's sole risk and expense. In the event the OWNER uses any of the information or materials developed pursuant to this Agreement in another project or for other purposes than specified herein, CONSULTANT is released from any and all liability relating to their use in that project. Page 2 ARTICLE VI INDEPENDENT CONTRACTOR CONSULTANT shall provide services to OWNER as an independent contractor, not as an employee of the OWNER. CONSULTANT shall not have or claim any right arising from employee status. ARTICLE VII INDEMNITY AGREEMENT The CONSULTANT shall indemnify and save and hold harmless the OWNER and its officers, agents, and employees from and against any and all liability, claims, demands, damages, losses, and expenses, including, but not limited to court costs and reasonable attorney fees incurred by the OWNER, and including, without limitation, damages for bodily and personal injury, death and property damage, resulting from the negligent acts or omissions of the CONSULTANT or its officers, shareholders, agents, or employees in the execution, operation, or performance of this Agreement. Nothing in this Agreement shall be construed to create a liability to any person who is not a party to this Agreement, and nothing herein shall waive any of the parties' defenses, both at law or equity, to any claim, cause of action, or litigation filed by anyone not a party to this Agreement, including the defense of governmental immunity, which defenses are hereby expressly reserved. ARTICLE VIII INSURANCE During the performance of the services under this Agreement, CONSULTANT shall maintain the following insurance with an insurance company licensed to do business in the State of Texas by the State Insurance Commission or any successor agency that has a rating with Best Rate Carriers of at least an A- or above: A. Comprehensive General Liability Insurance with bodily injury limits of not less than $500,000 for each occurrence and not less than $500,000 in the aggregate, and with property damage limits of not less than $100,000 for each occurrence and not less than $100,000 in the aggregate. B. Automobile Liability Insurance with bodily injury limits of not less than $500,000 for each person and not less than $500,000 for each accident, and with property damage limits of not less than $100,000 for each accident. C. Worker's Compensation Insurance in accordance with statutory requirements, and Employers' Liability Insurance with limits of not less than $100,000 for each accident. D. The CONSULTANT shall furnish insurance certificates or insurance policies at the OWNER's request to evidence such coverages. The insurance policies shall name the OWNER as an additional insured on all such policies, and shall contain a provision that Page 3 such insurance shall not be canceled or modified without thirty (30) days prior written notice to OWNER and CONSULTANT. In such event, the CONSULTANT shall, prior to the effective date of the change or cancellation, serve substitute policies furnishing the same coverage. ARTICLE IX ARBITRATION AND ALTERNATE DISPUTE RESOLUTION The parties may agree to settle any disputes under this Agreement by submitting the dispute to arbitration or other means of alternate dispute resolution, such as mediation. No arbitration or alternate dispute resolution arising out of or relating to this Agreement, involving one party's disagreement, may include the other party to the disagreement without the other's approval. ARTICLE X TERMINATION OF AGREEMENT A. Notwithstanding any other provision of this Agreement, either party may terminate by giving thirty (30) days' advance written notice to the other party. B. This Agreement may be terminated in whole or in part in the event of either party substantially failing to fulfill its obligations under this Agreement. No such termination will be affected unless the other party is given (1) written notice (delivered by certified mail, return receipt requested) of intent to terminate and setting forth the reasons specifying the non-performance, and not less than thirty (30) calendar days to cure the failure; and (2) an opportunity for consultation with the terminating party prior to termination. C. If the Agreement is terminated prior to completion of the services to be provided hereunder, CONSULTANT shall immediately cease all services and shall render a final bill for services to the OWNER within thirty (30) days after the date of termination. The OWNER shall pay CONSULTANT for all services properly rendered and satisfactorily performed and for reimbursable travel expenses to termination incurred prior to the date of termination, in accordance with Article IV "Compensation." Should the OWNER subsequently contract with a new consultant for the continuation of services on the Project, CONSULTANT shall cooperate in providing information. The CONSULTANT shall turn over all documents prepared or furnished by CONSULTANT pursuant to this Agreement to the OWNER on or before the date of termination, but may maintain copies of such documents for its use. ARTICLE XI RESPONSIBILITY FOR CLAIMS AND LIABILITIES Approval by the OWNER shall not constitute, nor be deemed a release of the responsibility and liability of the CONSULTANT, its employees, associates, agents, subcontractors, and subconsultants for the accuracy and competency of their designs or other work; nor shall such approval be deemed to be an assumption of such responsibility by the Page 4 OWNER for any defect in the design or other work prepared by the CONSULTANT, its employees, subcontractors, agents, and consultants. ARTICLE XIII NOTICES All notices, communications, and reports required or permitted under this Agreement shall be personally delivered, sent by fax or mailed to the respective parties by depositing same in the United States mail to the address shown below, certified mail, return receipt requested, unless otherwise specified herein. Mailed notices shall be deemed communicated as of three (3) days after mailing: To CONSULTANT: TIP Development Strategies, Inc. 6836 Austin Center Blvd. Suite 140 Austin, Texas 78731 Fax No.512-343-9190 To OWNER: City of Denton Michael Conduff, City Manager 215 East McKinney Denton, Texas 76201 Fax No. 940-349-8596 All notices shall be deemed effective upon receipt by the party to whom such notice is given, or within three (3) days after mailing. ARTICLE XIII ENTIRE AGREEMENT This Agreement and attached exhibits, constitutes the complete and final expression of the agreement of the parties, and is intended as a complete and exclusive statement of the terms of their agreements, and supersedes all prior or contemporaneous offers, promises, representations, negotiations, discussions, communications, and agreements which may have been made in connection with the subject matter hereof. ARTICLE XIV SEVERABILITY If any provision of this Agreement is found or deemed by a court of competent jurisdiction to be invalid or unenforceable, it shall be considered severable from the remainder of this Agreement and shall not cause the remainder to be invalid or unenforceable. In such event, the parties shall reform this Agreement to replace such stricken provision with a valid and enforceable provision which comes as close as possible to expressing the intention of the stricken provision. Page 5 ARTICLE XV COMPLIANCE WITH LAWS The CONSULTANT shall comply with all federal, state, and local laws, rules, regulations, and ordinances applicable to the work covered hereunder as they may now read or hereinafter be amended. ARTICLE XVI DISCRIMINATION PROHIBITED In performing the services required hereunder, the CONSULTANT shall not discriminate against any person on the basis of race, color, religion, sex, national origin or ancestry, age, or physical handicap. ARTICLE XVII PERSONNEL A. The CONSULTANT represents that it has or will secure, at its own expense, all personnel required to perform all the services required under this Agreement. Such personnel shall not be employees or officers of, or have any contractual relations with the OWNER. CONSULTANT shall inform the OWNER of any conflict of interest or potential conflict of interest that may arise during the term of this Agreement. B. All services required hereunder will be performed by the CONSULTANT or under its supervision. All personnel engaged in work shall be qualified, and shall be authorized and permitted under state and local laws to perform such services. ARTICLE XVIII ASSIGNABILITY The CONSULTANT shall not assign any interest in this Agreement, and shall not transfer any interest in this Agreement (whether by assignment, novation, or otherwise) without the prior written consent of the OWNER. ARTICLE XIX MODIFICATION No waiver or modification of this Agreement or of any covenant, condition, or limitation herein contained shall be valid unless in writing and duly executed by the party to be charged therewith, and no evidence of any waiver or modification shall be offered or received in evidence in any proceeding arising between the parties hereto out of or affecting this Agreement, or the rights or obligations of the parties hereunder, and unless such waiver or modification is in writing and duly executed; and the parties further agree that the provisions of this section will not be waived unless as set forth herein. Page 6 ARTICLE XX MISCELLANEOUS A. CONSULTANT agrees that OWNER shall, until the expiration of three (3) years after the final payment under this Agreement, have access to and the right to examine any directly pertinent books, documents, papers, and records of the CONSULTANT involving transactions relating to this Agreement. CONSULTANT agrees that OWNER shall have access during normal working hours to all necessary CONSULTANT facilities and shall be provided adequate and appropriate working space in order to conduct audits in compliance with this section. OWNER shall give CONSULTANT reasonable advance notice of intended audits. B. This Agreement is fully performable in Denton County, Texas. Venue of any suit or cause of action under this Agreement shall lie exclusively in Denton County, Texas. This Agreement shall be construed in accordance with the laws of the State of Texas. C. For the purpose of this Agreement, the key persons who will perform most of the work hereunder shall be Tom Stellman and Jon Roberts. However, nothing herein shall limit CONSULTANT from using other qualified and competent members of its firm to perform the services required herein. D. CONSULTANT shall commence, carry on, and complete Project with all applicable dispatch, in a sound, economical, and efficient manner and in accordance with the provisions hereof. In accomplishing the Project, CONSULTANT shall take such steps as are appropriate to ensure that the work involved is properly coordinated with related work being carried on by the OWNER. E. The OWNER shall assist the CONSULTANT by placing at the CONSULTANT's disposal all available information pertinent to the Project, including previous reports, any other data relative to the Project, and arranging for the access thereto, and make all provisions for the CONSULTANT to enter in or upon public and private property as required for the CONSULTANT to perform services under this Agreement. F. The captions of this Agreement are for informational purposes only, and shall not in any way affect the substantive terms or conditions of this Agreement. IN WITNESS HEREOF, the City of Denton, Texas has caused this Agreement to be executed by its duly authorized City Manager, and CONSULTANT has executed this Agreement through its duly authorized undersigned officer on this the /7-t/L day of L~~ 6u i , 2002. CPI' T9;4, TEXAS CHAEL A. O C Y MANAGER Page 7 ATTEST: JENNIFER WALTERS, CITY SECRETARY BY: ) 2 Z" A OVED A TO LEGAL FORM: HERBERT L. PJMTY. CTTYoKTTORNEY BY: TIP DEVELOPMENT STRATFC:TES, INC. Page 8 Exhibit A - Scope of Work 1. Assessment - TIP staff will review all economic development work completed to date, conduct additional demographic and industry research and analysis, review the city's comprehensive plan and capital improvement plan, and conduct additional interviews with local stakeholders. The consulting team will rely on city staff to assist in reviewing the following information: • Population trends and forecasts • Inventory of available lands • Business climate data (utility, real estate, and tax rates) • Industry cluster data (location quotients, general supplier and customer linkages for Denton county and DFW metroplex) • Information on specific projects or initiatives (e.g., downtown, UNT Texas Instruments facility, airport, DART, potential business park sites) This step will also include profiles of up to three competitor communities. (List of communities and/or organizations to be recommended by consultant and agreed upon by the project steering committee.) The purpose of this benchmarking will be to identify best practices for projects similar to those in Denton. Based on the findings of this work, TIP will prepare a draft assessment document to be used as a framework for strategic discussions to be conducted in step 2. 2. Identification and Evaluation of Strategies - Upon completion of the assessment, TIP will prepare a set of specific projects/initiatives to be evaluated. These opportunities will include, but not be limited to the following: • Denton technology business park • Leveraging the UNT-Texas Instruments facility • Downtown development • Airport • DART • Image and marketing Additional projects/initiatives will be added to the list above based on input from the steering committee. The method for picking these specific initiatives will be to evaluate each in terms of feasibility, desirability, and economic impact. 3. Implementation Plan Development for Top Strategies - Upon selection of the top opportunities for Denton, the consulting team will prepare detailed implementation plans for each. The elements of the implementation plans will include: • Specific actions required • Responsible parties Page 9 • Timeline with milestones • Budget • Potential funding sources and necessary tools • Measures of success In order to complete this step, TIP will assist the city in forming task forces to help develop the implementation plans for each of the top projects or initiatives identified. Participation in these task forces will include local stakeholders (e.g., land owners, brokers, public officials, private business owners, and interested citizens), as well as topical experts. These experts might include a representative from TXDOT, the tollway authority, developers, and others. 4. Organizational Recommendations - Based on the action items and responsible parties outlined in the implementation plan, a review of the current programs in Denton, and a review of successful programs in similar cities, TIP will recommend a structure for carrying out economic development initiatives in the community. Deliverables: The following items will be provided as written or electronic deliverables: Assessment Report - The consulting team will draft and produce an assessment document to be used as the framework for identification of strategies and the implementation plan. Implementation Plan Document - TIP will draft and produce an implementation plan to serve as the roadmap for economic development for Denton. Plan Presentations - TIP will prepare a PowerPoint presentation and make one final presentation to the committee and one final presentation at a community event. Page 10 Exhibit A Economic Development Strategic Action Plan A Proposal for the Denton Economic Development Partnership Prepared by TIP Development Strategies, Inc. Austin, Texas July 2002 CONTENTS INTRODUCTION SCOPE OF WORK .........................................................................................................................2 DELIVERABLES COST AND ESTIMATED TIME TIP DEVELOPMENT STRATEGIES, INC KEY PERSONNEL ..........................................................................................................................8 TIP SAMPLE CLIENT LIST ...........................................................................................................11 REFERENCES .............................................................................................................................12 Denton Action Plan Proposal INTRODUCTION TIP Strategies, Inc. (TIP) is submitting this proposal to act as the economic development consulting firm for the Denton Economic Development Partnership. The TIP team is experienced in leading economic development planning projects throughout the United States and internationally. TIP has in-depth experience in each of the following areas: 1) conducting economic assessments in Texas and throughout the U.S., 2) recommending effective economic development strategies, and 3) designing successful implementation plans. There are several reasons why TIP is ideally suited to serve as the contractor for the Denton: WE HAVE EXPERIENCE IN DENTON AND THE METROPLEX AREA. The consulting team has assisted Denton over the last six months in evaluating the need for an economic development action plan. As a result, we understand Denton's issues and can therefore focus our time and expertise on assisting the community to pursue specific opportunities. In addition, over the past three years, TIP and members of the TIP team have completed successful economic development projects for the cities of Rowlett, Benbrook, McKinney, Arlington, and Carrollton. We understand the dynamics of doing business in the region and have experience working with communities that face challenges similar to those faced in Denton. THE WORK OF OUR CONSULTING TEAM IS BASED ON THE PERSPECTIVE OF THE PRACTITIONER. Not only do we consult, but we practice. For six years, TIP managed the Invest in Texas Alliance, a consortium of Texas economic development organizations and professional service firms interested in helping companies do business in Texas. As managers of the Alliance, TIP marketed directly to target industries in the U.S. and abroad on behalf of the Alliance's member communities and organizations. Our experience with the Alliance provides us with an understanding of the critical information relevant to site location decisions and how communities should position themselves for retaining and attracting business. OUR CONSULTING TEAM OFFERS A BROAD RANGE OF EXPERIENCE that includes running statewide economic development programs and leading economic development consulting projects across the country. Team members have held management positions with the Texas Department of Economic Development, the States of Oregon and Washington, and the Greater Austin Chamber of Commerce. Together, as a team committed to producing positive results for Denton, we present the following proposal. TIP Development Strategies, Inc. Page 1 Denton Action Plan SCOPE OF WORK TIP Development Strategies, Inc. proposes to assist the Denton in the development of a comprehensive economic development action plan for the city. We recognize that the city has undertaken a number of "visioning-oriented" projects in the recent past and there is little interest in reformulating the vision. The focus of this work will be on specific opportunities and the actions necessary for implementation. We have proposed two options for the city to consider: Option A 1. Assessment - TIP staff will review all economic development work completed to date, conduct additional demographic and industry research and analysis, review the city's comprehensive plan and capital improvement plan, and conduct additional interviews with local stakeholders. The consulting team will rely on city staff to assist in reviewing the following information: a Population trends and forecasts a Inventory of available lands a Business climate data (utility, real estate, and tax rates) a Industry cluster data (location quotients, supplier and customer linkages for Denton county and DFW metroplex) Information on specific projects/initiatives (e.g., downtown, LINT Texas Instruments facility, airport, DART, potential business park sites) This step will also include profiles of up to three competitor communities. (List of communities and/or organizations to be recommended by consultant and agreed upon by the project steering committee.) Based on the findings of this work, TIP will prepare a draft assessment document to be used as the framework for strategic discussions to be conducted in step 2. The purpose of this step is to understand fully the strategic advantages of development opportunities in Denton. 2. Identification and Evaluation of Strategies - Upon completion of the assessment, TIP will prepare a set of specific projects/initiatives to be evaluated. These opportunities will include, but not be limited to the following: a Denton Technology Business Park a Leveraging the LINT Texas Instruments facility TIP Development Strategies, Inc. Page 2 Denton Action Plan a Downtown Development Airport DART Image and Marketing Additional projects/initiatives will be added to the list above based on input from the steering committee. The purpose of this step is to pick the top opportunities for Denton. The method for picking these specific initiatives will be to evaluate each in terms of feasibility, desirability, and economic impact. If you accept the definition of economic development as 'the application of public resources to stimulate private sector investment," then it is imperative that the community make decisions about how resources are allocated. Since resources are limited, priority must be given to the types of projects that will result in long-term economic vitality for Denton. 3. Implementation Plan Development for Top Strategies - Upon selection of the top opportunities for Denton, the consulting team will prepare detailed implementation plans for each. The elements of the implementation plan will include: a Specific actions required Responsible parties a Timeline with milestones a Budget Potential funding sources and necessary tools Measures of success Most strategic plans sit on shelves for a reason: They stop at the visioning or strategic level and fail to provide the details for successful implementation. The purpose of this step in to ensure that the action steps required for the plan's success are detailed and supportable. 4. Organizational Recommendations - Based on the action items and responsible parties outlined in the implementation plan, a review of the current programs in Denton, and a review of successful programs in similar cities, TIP will recommend a structure for carrying out economic development initiatives in the community. TIP Development Strategies, Inc. Page 3 Denton Action Plan Proposal Option B Option B is an enhanced version of Option A. Under Option B, the following additional services will be provided: 1. Project Specific Task Forces - TIP will assist the city in forming task forces to help develop the implementation plans for each of the top projects/initiatives identified. Participation in these task forces will include local stakeholders (e.g., land owners, brokers, public officials, private business owners, and interested citizens), as well as, topical experts. These experts might include a representative from TXDOT, the tollway authority, developers, and others. This step will serve to enhance the consulting team's understanding of the feasibility of specific projects and build support among those that will be responsible for implementing the plan. 2. Communications and Public Relations - TIP will manage the public relations and communications element of the process. This will include branding of the planning project, developing a project specific web site that will provide real time updates on both process and findings, drafting press releases for local and regional distribution, and advising city and chamber officials on opportunities for delivering an internal and external message about the project. 3. Community Workshops - As part of building support for the plan, the consulting team will lead two community workshops. The first workshop will be a charette where the findings from the assessment and the top strategies will be presented and public input solicited. The second workshop will be a public roll- out of the plan, with participation of key public and private officials and the press. TIP Development Strategies, Inc. Page 4 Denton Action Plan DELIVERABLES The following items will be provided as written or electronic deliverables: Assessment Report - The consulting team will draft and produce an assessment document to be used as the framework for identification of strategies and the implementation plan. Implementation Plan Document - TIP will draft and produce an implementation plan to serve as the roadmap for economic development for Denton. Plan Presentation - TIP will prepare a PowerPoint presentation to be delivered at the community workshops and to be used for any additional presentations. Planning Web site - TIP will oversee the development of a project web site with real time information on the planning process and findings. TIP Development Strategies, Inc. Page 5 Denton Action Plan COST AND ESTIMATED TIME Based on an understanding of your needs and the number of hours we estimate will be required to complete this project, our fee for performing the services outlined in Option A is $95,000, plus expenses.* The fee for Option B is $135,000, plus expenses.* The fee for Option B covers all services outlined in Options A and B. *Expenses include travel, lodging, phone, fax, copying, and supplies. Steps Timeline 1. Assessment By September 15 2. Identification and Evaluation of Strategies By October 31 3. Implementation Plan Development for Top Strategies By January 31 4. Organizational Recommendations By January 31 Project Specific Task Forces Ongoing Communications and Public Relations Ongoing Community Workshops To be determined by steering committee TIP Development Strategies, Inc. Page 6 Denton Action Plan Proposal fl? TIP DEVELOPMENT STRATEGIES, INC. TIP DEVELOPMENT STRATEGIES, INC. (TIP) is an Austin-based business and economic development consulting firm committed to providing quality solutions for both public and private-sector clients. The firm's areas of focus include economic development consulting, economic analysis, strategic planning, technology-led economic development, and marketing and promotion. TIP UNDERSTANDS that it is no longer feasible to conduct business as usual. We offer a fresh approach that integrates community development principles with an understanding of more traditional economic development practice to help communities maximize their potential. We believe a community approach is necessary to accomplish sustainable and publicly supported economic development, achieve technology growth, and create an entrepreneurial climate. Through this method we have helped our clients establish a clear vision for economic growth, one based on a "nuts and bolts" approach that community leaders and prograrn administrators can work with to achieve tactical as well as strategic success. TIP HAS WORKED WITH COMMUNITIES THROUGHOUT THE COUNTRY to develop innovative, publicly supported economic development strategies. Our team members have produced numerous strategic economic assessments, economic base analyses, workforce analyses, and target sector analyses, all with extensive input from the client and from stakeholders, community leaders, business owners and residents. TIP strives to provide its clients with the tools they need to better understand their economy and the alternatives available to them. EXAMPLES OF our recent projects include a corridor study along 1-20 in Benbrook, Texas; developing planning guidelines for all economic development districts in Texas; developing a strategic plan for the City of Richmond, Virginia; preparing economic strategies in the Chicago-Milwaukee corridor; preparing a comprehensive economic development strategy for Jefferson Parish, Louisiana (in the New Orleans MSA); performing an economic assessment for Greene County, Tennessee; and generating leads for the Netherlands Foreign Investment Agency. THE WORK OF OUR CONSULTING TEAM IS BASED ON THE PERSPECTIVE OF THE PRACTITIONER. For six years, TIP managed the Invest in Texas Alliance, a consortium of Texas economic development organizations and professional service firms interested in helping companies do business in Texas. As managers of the Alliance, TIP marketed directly to target industries in the U.S. and abroad on behalf of the Alliance's member communities and organizations. Our experience with the Alliance provides us with an understanding of the critical information relevant to private investment decisions. TIP DEVELOPMENT STRATEGIES, INC 6836 Austin Center Blvd., Suite 140 Austin, Texas, 78731 Ph: 512.343.9113 Fax: 512.343.9190 E-mail: info@tipstrategies.com Web: www.tipstrategies.com TIP Development Strategies, Inc. Page 7 Denton Action Plan Proposal KEY PERSONNEL TOM STELLMAN, president and co-founder of TIP Development Strategies, Inc., has a broad base of experience in economic development. As president of TIP, Mr. Stellman developed and launched the highly successful Invest in Texas Alliance marketing program. This marketing alliance targeted both domestic and international growth companies through a unique mix of direct marketing and networking. The Alliance has generated over $3 billion in investment leads and facilitated the location of 15 companies. Since founding TIP, Mr. Stellman has led economic development consulting projects in Texas and throughout the United States, including work for the Carolinas Gateway Partnership, the Deep East Texas Council of Governments, Plano, Texas, Brownsville, Texas, and Greene County, Tennessee. Prior to establishing TIP, Mr. Stellman was director of the Office of International Business for the Texas Department of Commerce. There, he led the 10-person staff charged with promoting the state's exports, marketing the state to foreign investors, and facilitating communication between foreign investors and economic development organizations statewide. Mr. Stellman was also deputy director of the Office of Industry Recruitment where he assisted in the oversight of the state's primary economic development marketing efforts. And, as a site location specialist, he worked closely with prospects interested in establishing operations in Texas. Mr. Stellman is a member of the board of directors for the Texas Economic Development Council, an advisory board member for the Community Development Institute, a board member for the Center for International Business and Economic Research at the University of Texas at Austin, and has been an instructor at the Basic Economic Development Course in College Station and San Antonio. Tom Stellman holds a B.A. degree in government from the University of Texas at Austin. JON ROBERTS, Managing Director of TIP, is a national leader in technology-led economic development. He has overseen projects in Texas and other U.S. regions, as well as in Europe and Asia. In addition to being a practitioner in the field, he has conducted original research into technology growth and has been active at the state level on new legislation and initiatives. Mr. Roberts was a principal with Angelou Economic Advisors Inc. from fall 1995 to fall 2000. He structured and managed the firm's economic development activities and oversaw state strategy discussions on incentives and tax abatements, as well as local recruitment and redevelopment efforts. He has prepared policy papers on national economic development strategy, published articles on economic development marketing and has written editorials for the state's major newspapers. Mr. Roberts came to Texas in 1994 as the Director of Business Development for the Texas Department of Commerce. He was responsible for overseeing a staff of over 100 employees in investment, trade, and community development. Mr. Roberts was formerly the director of the Business Development Division of the Washington Department of Trade and Economic Development in Seattle. In this position, he directed recruitment and investment on behalf of the State of Washington and served as a key advisor to the governor on international missions for business development. He also developed regional strategies for economic TIP Development Strategies, Inc. Page 8 Denton Action Plan development with Oregon and Idaho. Prior to working for the Washington Department of Trade, Mr. Roberts was with the Oregon Technology Fund, where he was responsible for venture capital investments. He also managed two start-up technology companies: Fiberlite Composites and LifePort Inc., and worked with the Center for Entrepreneurial Ventures. Mr. Roberts serves on the board of KMFA radio in Austin, Texas, and is active in the technology community. He maintains his ties to the Northwest and is a Fellow of the Washington World Affairs Council in Seattle. He has served on the boards of several start-up technology companies and on state task forces and gubernatorial committees. He has lectured in business at the University of Washington, the University of Texas, and was on the faculty at Marylhurst College in Portland, Oregon. Mr. Roberts has also proven to be a successful entrepreneur. He is the founder of a mountain bike company in Portland, Oregon. Mr. Roberts was born and raised in Germany and has traveled extensively throughout Europe and Asia. He lived in the Pacific Northwest for over twenty years before making Texas his home. Mr. Roberts' educational background consists of study in Munich, Germany; an M.A. degree in Asian Studies from the University of Hawaii, and post graduate work toward his Ph.D. in political philosophy at the University of Oregon. ALEX COOKE serves as Vice President of TIP. Alex is a former research analyst for the Texas Department of Economic Development (TDED), where he tracked and analyzed Texas export data, as well as monitored and reported on economic trends at the state, national, and international levels. Prior to his time at TIDED, Alex worked in legislative offices in both Washington and Austin. Since joining TIP in 1997, Mr. Cooke has been closely involved in many aspects of firm's activities, including marketing, business development, project management, technical writing, and research and analysis. In the area of economic development consulting, Alex has managed projects for clients such as the City of Richmond, Virginia; Greene County, Tennessee; the Carolinas Gateway Partnership; and the City of Georgetown, Texas. His work for these and other clients has involved such services as economic analysis, target industry analysis, labor force analysis, marketing plan development, and strategic planning. Alex has also researched and authored various publications and articles involving economic development, international business, and industry profiles. His work includes the Texas Business Guide; the European Business Guide; and A Profile of the Aerospace Industry in Texas and Kansas prepared for the Canadian government. Mr. Cooke holds a Bachelor's degree in political science from Texas Tech University in Lubbock and a Master's degree from the LBJ School of Public Affairs at the University of Texas at Austin. KAREN BEARD has extensive experience as a researcher in both the public and private sector. In her role as senior research associate at TIP, Ms. Beard has been involved in a variety of projects. Most recently, she completed a three-phase project for the Capital Area Planning Council that resulted in the development of planning guidelines for the state's economic development districts, as well as a series of TIP Development Strategies, Inc. Page 9 Denton Action Plan recommendations designed to facilitate the link between state and regional economic development planning. Prior to joining TIP, Ms. Beard held the position of senior research analyst at the Texas Department of Economic Development. During her tenure at TDED, she was involved in a number of projects, including the design and maintenance of the agency's "one stop" economic development web sites. In this capacity, she served as the principal developer of the Texas Business & Community Economic Development Clearinghouse, a searchable database of economic development resources. Other projects include monitoring the development of the state's strategic plan for economic development, preparing an analysis of transportation-related issues along the Texas-Mexico border, and developing profiles of the state's major industries. As a research associate for the State Bar of Texas, Ms. Beard analyzed subjects of interest to the legal services industry and participated in dozens of law-related survey research projects, including an extensive annual report on attorney fees and compensation, as well as an award-winning survey on the concerns of minorities in the legal profession. She has also conducted research on the disability community for the Texas Rehabilitation Commission and led a major household travel survey as a research manager for NuStats, an Austin-based transportation research firm. Other topics that she has addressed include the evaluation of manufacturing technology centers, and the effect of regulation on the cost of land development. Ms. Beard holds a Master's degree in community and regional planning and a B.A. in sociology from the University of Texas at Austin. ANNETTE ARGALL has a broad range of experience in economic development, technology development, and communications. She has authored several articles and reports about economic development in Texas, and currently handles communications for the Austin Software Council's educational arm. As director of economic development for the Greater Austin Chamber of Commerce, she organized and managed the industry work groups formed to support key industry clusters in the region. She also worked with area companies to resolve the issues related to growth and expansion, as well as providing detailed proposals to companies being recruited to the area. As associate director of the Texas Department of Commerce's Office of Advanced Technology, she was project manager for the development of a statewide technology extension network. While there, she also administered a loan program for small, entrepreneurial technology companies that were commercializing new technologies, and was state coordinator for the federal Small Business Innovation Research program which funds the research and development of innovative technologies. Ms. Argall also served as deputy director in the Office of International Business at the Texas Department of Commerce, where she was the team leader of the staff responsible for attracting and serving foreign direct investment companies. As an international management consultant in Coopers & Lybrand's Washington, D.C. office, she served as investment promotion manager for a U.S. Agency for International Development project to promote industrial development in eight Caribbean nations. A graduate of the University of Iowa, Ms. Argall has her M.B.A. from The George Washington University, Washington, D.C. TIP Development Strategies, Inc. Page 10 Denton Action Plan Proposal TIP SAMPLE CLIENT LIST Amarillo EDC Bastrop EDC Beeville Re-development Authority Benbrook EDC Brownsville EDC Capital Area Planning Council Carolinas Gateway Partnership, North Carolina Central Power & Light City of Bridgeport EDC City of Carrollton City of Cedar Park City of Del Rio City of Denton City of Fairfield City of Georgetown City of Houston City of League City City of Mesquite City of Pflugerville City of Richmond, Virginia City of Rowlett City of Rusk Coastal Bend Council of Governments Deep East Texas Council of Governments Deloitte & Touche LLP Dun & Bradstreet Services Edelman Public Relations Worldwide El Campo EDC Entergy/Texas Frost Bank Fulbright & Jaworski LLP Graham Industrial Association Greater Corpus Christi Business Alliance Greater San Marcos EDC Greene County Foundation, Tennessee Hamilton EDC Harlingen Area Chamber of Commerce Hempstead EDC Houston Lighting and Power (Reliant Energy) IDB of Northern Ireland Kenosha County, Wisconsin Kilgore EDC Longview EDC Mansfield EDC Market Lubbock McAllen EDC McGregor EDC McKinney EDC Mission EDA Nacogdoches EDC Netherlands Foreign Investment Agency Odessa Chamber of Commerce Plano EDB Port Arthur EDA Racine County EDC, Racine, Wisconsin Racine County Workforce Center, Wisconsin Rockwall EDC San Antonio EDF San Patricio County EDC Seguin EDC Southwestern Electric Power Company Sweetwater EDC Texas Economic Development Council Texas Forest Service Tri-County Workforce Board, University of Wisconsin - Parkside TXU Electric and Gas Walworth County, Wisconsin West Texas Utilities Wills Point EDC TIP Development Strategies, Inc. Page 11 Denton Action Plan REFERENCES Economic Adjustment Strategy - Racine County, Wisconsin REFERENCE: TIP was engaged by the Racine County Economic Development Gordon Kacala Corporation to design a plan that will assist the county in transitioning its base to the New Economy. Traditionally dependent on heavy industry, Racine County is seeking to foster an environment where technology- based industries can develop and thrive. The project included an economic base assessment, a technology capacity assessment, an identification of industry clusters, a strategic plan, and an implementation plan. TIP partnered with the IC2 Institute at the University of Texas on this project. Since the completion of the Economic Adjustment Strategy, TIP has been retained by the Racine County EDC to assist in the implementation of the plan. Executive Director Racine County Economic Development Corporation 4701 Washington Ave. Racine, WI 53406 262-638-0234 Comprehensive Economic Development Strategy Guidelines - REFERENCE: Capital Area Economic Development District; Austin, Texas Betty voights, Tip recently completed a three-phase project for the Economic Executive Director Development Districts in Texas funded by the Economic Development Capital Area Planning Administration. The project included (1) writing the guidelines for the Council/Capital Area Economic districts to use in developing their Comprehensive Economic Development Development District Strategies (CEDS); (2) developing recommendations for ways to better 2512 IH-35 South, Suite 220 integrate the economic development planning efforts at the local, regional, Austin, TX 78704 and state levels; and (3) determining how the CEDS can be used to satisfy 512.443.7653 the planning requirements of other state and federal programs. Comprehensive Economic Development Strategy- Jefferson Parish, REFERENCE: Louisiana Scott Adams, President While working for Angelou Economics, Jon Roberts assisted the Jefferson Jefferson Parish Economic Parish Econmic Development Commission in crafting a comprehensive Development Commission economic development strategy. Jefferson Parish, which surrounds the 3445 N. Causeway Blvd. City of New Orleans, sought a broader perspective on its relationship to Suite 300 urban development and technology growth. In addition to the traditional New Orleans, LA 70002 SWOT approach, the resulting plan looked closely at issues of economic 504.833.1881 sustainability and the role of the service sector in job growth. This comprehensive plan was seen as critical to other issues, including the establishment of technology parks and the redevelopment of land surrounding the New Orleans International Airport. The Jefferson Edge - the resulting initiative - has gained widespread acceptance and is now being seen as a model for New Orleans and surrounding parishes. TIP Development Strategies, Inc. page 12 Denton Action Plan Proposal Economic Base and Target Industry Analyses - Deep East Texas REFERENCE: Council of Governments; Jasper, Texas The Deep East Texas Council of Governments engaged TIP to conduct an economic base and target industry analyses, produce a comparative database, and develop a regional marketing plan for the 12-county DETCOG region. This plan will be used as the basis for attracting new industry to the Deep East Texas region. Walter Diggles, Executive Director Deep East Texas Council of Governments 274 East Lamar Street Jasper, TX 75951 409.384.5704 Strategic Economic Assessment - Coastal Bend Council of Governments; Corpus Christi, Texas TIP completed a strategic economic assessment of the 12-county Coastal Bend COG region. As part of this assessment, the TIP Team produced an economic base analysis, a labor force analysis, a target sector analysis, and a set of strategic recommendations. TIP's charge was to analyze the Coastal Bend region's economy, workforce, business climate, REFERENCE: John Crutchfield President Harlingen Area Chamber of Commerce 311 East Tyler Harlingen, TX 78550 infrastructure, and key industries and to present key findings to the 956.423.5440 CBCOG. These findings served as the foundation for continued strategic planning and proactive marketing of the region. International Strategy - Plano, Texas REFERENCE: TIP was engaged by the Plano Economic Development Board to develop Sally Bane, Director an international strategy for the city. The purpose of this strategy is to Plano Economic Development help connect local companies with the resources they need to do business Board internationally and enable local economic development staff and 1800 Preston Park Blvd. volunteers to present Plano in the best possible light to international Suite A-100 companies interested in doing business in the area. Plano, Texas 75093 972.985.3703 Comprehensive Community Profile - Cedar Park Chamber of REFERENCE: Commerce Harold Dean TIP developed for the Cedar Park Chamber of Commerce a President comprehensive community profile and labor force analysis of Cedar Park Cedar Park Chamber of on behalf of the city's economic development corporations and its Commerce residents. The profile includes information on key industries, 350 Discovery Blvd., Suite 207 demographics, workforce trends, and other issues that are key to Cedar Park, TX 78613 understanding the economic base of Cedar Park. (512) 260.4260 Fax: (512) 260-4265 TIP Development Strategies, Inc. Page 13 Denton Action Plan Target Industry Analysis and Economic Development Marketing Plan REFERENCE: - Seguin, Texas Steve Filipowicz, Director of Tip developed a target industry analysis and economic development Economic Development marketing plan for the Seguin area. The primary focus of this work was to City of Seguin identify medium and long-term industry segments that represent the (Steve Filipowicz is now the greatest potential for development in the Seguin area. TIP used the Executive Director of the identified industries as the basis for developing a detailed marketing Lancaster EDC and can be strategy and action plan to be used by both the Seguin Economic reached at 972-218-7036) Development Corporation and the Seguin Area Chamber of Commerce. State of Texas Strategic Economic Development Plan 1998.2008- REFERENCE: Office of the Governor; Austin, Texas Stuart Holliday Prior to joining TIP, Jon Roberts was instrumental in the creation of a Office of the Texas Governor long-range economic development plan to guide legislative action during P.O. Box 12428 the ten years planning horizon. The project involved extensive analysis of Austin, TX the state's industrial sectors, as well as synthesizing input from a diverse 512.463.2198 group of interests appearing before the State Economic Development (Mr. Holliday is now with Vice Planning Commission. The process led to the development of a series of President Cheney's Office in strategies designed to maximize the impact of state resources on critical Washington, D.C.) topics, such as workforce development, business climate, and regional prosperity. 1.20 Corridor Study - Benbrook, Texas REFERENCE: TIP conducted a study for the Benbrook Economic Development Ron Rainey, CCD, Director Corporation regarding the impact of proposed land uses in the 1-20 Benbrook Economic corridor. The Team is specifically looked at potential industrial, Development Corporation commercial, and residential uses for 429 acres that are located along both P.O. Box 26569 sides of Interstate Highway 20, just south of Fort Worth, Texas. The Benbrook, TX 76126 results of the project will assist the city leaders in their decision-making 817.249.6990 and will guide the direction of future development in the community. Economic Assessment - Kenosha County, Wisconsin REFERENCE: TIP recently completed an assessment of Kenosha County's strengths, Allan K. Kehl, County weaknesses, opportunities, and threats. This process included an Executive analysis of socioeconomic data, as well as more than 20 interviews with County of Kenosha community stakeholders. The project culminated with a presentation of the 1010- 56th Street results to the Kenosha County Business Summit in August 2001. The Kenosha, Wisconsin 53140 analysis, along with key discussion questions formulated by TIP for use at the Summit, will form the basis of a new strategic plan for the county. 262.653.2600 akehl@co.kenosha.wi.us TIP Development Strategies, Inc. Page 14 Denton Action Plan Economic Impact Analysis - Georgetown, Texas TIP completed an analysis of the economic and fiscal impacts of a multi- use development for the City of Georgetown. Located along IH-35, the proposed development consists of more than 400,000 sq. ft. of retail space, including two large retail anchors, as well as 100,000 sq. ft. of office space, and 360 multi-family units. In addition to modeling the economic and fiscal impacts, TIP examined the project's impact on the community's image and on its future economic development strategy. REFERENCE: Micki Rundell Director of Finance & Admin. City of Georgetown 113 East 8th Street P.O. Box 409 Georgetown, TX 78627-0409 512.930.3676 mrundell@georgetowntx.org TIP Development Strategies, Inc. page 115