HomeMy WebLinkAbout2020-072 Program Year 2020 HOT EventsDate: August 14, 2020 Report No. 2020-072
INFORMAL STAFF REPORT
TO MAYOR AND CITY COUNCIL
SUBJECT:
Program Year 2020 Hotel Occupancy Tax (HOT) events.
BACKGROUND:
The purpose of this report is to provide the City Council notice that current Program Year 2020
HOT recipients with events still to occur in the calendar year may adapt to a virtual event due to
the COVID-19 pandemic.
DISCUSSION:
On June 11, 2020 the Hotel Occupancy Tax and Sponsorship Committee discussed and approved
HOT events to expend their HOT budgets on virtual events due to the constrictions and impacts
of COVID-19. To meet HOT statutory requirements, events must market the City of Denton and
its hotel and convention industry during the broadcast/livestream of any virtual event. Fourteen
of twenty-three recipients provide annual events. One recipient has completed their event
virtually. Five events continue to plan in person events, but also are making additional plans to
move virtually to adhere to any current state, city or CDC orders and/or guidelines. The below
chart illustrates the status of all fourteen events.
Event Completed Cancelled Event Date Considering Virtual
Denton Arts and Jazz Festival X
Denton Black Film Festival X
Denton Blues Festival September
Denton Cinco de Mayo X
Denton’s Day of the Dead X
Denton Holiday Lighting December
Denton Juneteenth Celebration* X
Dog Days of Denton Celebration X
Historic Home Tour December
KUZU Presents X
North Texas State Fair & Rodeo October
Tejas Storytelling Festival X
Thin Line Fest X
Turkey Roll Bicycle Rally November
*Event held virtual event over several days including parade, freedom run, storytelling, community discussions,
video games, talent show, poetry slam and coloring contest.
Staff will be including new virtual language in both HOT and Sponsorship contracts beginning in
Fiscal Year 2020-21.
STAFF CONTACT:
Cassey Ogden
940-349-7195
Cassandra.Ogden@cityofdenton.com